Learning and Teaching Resources for Integrated Humanities Core Module II: Characteristics of Hong Kong Society 1. What are some of the pluses and minuses of Hong Kong society? b. Economic development and wealth distribution Suggested question for enquiry: What is the economic policy of the HKSAR government? Supplementary material on competition policy of the HKSAR government Background information Importance of competition Competition is the driving force for improvement and innovation. For consumers, the lack of competition will limit choices and lead to higher prices. For example, in order to compete for more business, providers of goods/services will strive to improve the quality of the existing products/services, develop new products/services and reduce or refrain from increasing the prices. If the providers of goods/services do not need or do not have much pressure to compete, there will be less or little incentive for them to improve the quality of the existing products/services, develop new products/services or reduce/refrain from increasing the prices. For the economy, the lack of competition will lead to higher operating costs for businesses, discourage local and foreign investment and affect economic growth. Hence, promoting free competition has been the cornerstone of the Government’s trade and economic policy. Anti-competitive practices While competition among businesses is good to consumers, traders (so that any interested parties can enter into the market where they see business potential) and the economy as a whole, some incumbent business operators may wish to prevent or restrict the extent of competition among incumbent operators or competition from new operators. This is because competition may affect the market share of an incumbent operator, exert pressure for a price reduction or reduce the scope for a price increase. Practices which aim to or have the effect of restricting competition are anti-competitive practices. The following is an non-exhaustive list of examples of anti-competitive practices: (a) price-fixing agreements (e.g. different suppliers of ice-cream agreeing on the prices to be charged for different types of ice-cream so that they can avoid competing with each other on prices); (b) preventing or restricting the supply of goods or services to competitors (e.g. Restaurant A purchases beef from Supplier A and requests the latter not to supply beef to Restaurant B in order to drive Restaurant B out of business); (c) agreements to share any market sector between participants on agreed geographic or customer lines (e.g. there are five suppliers of cars in Country A. These suppliers divide Country A into five areas, assign an area to each supplier and agree with each other not to operate beyond the boundary of one’s assigned area); (d) unfair or discriminatory standards among members of a trade or professional body intended to deny newcomers a chance to enter or contest in the market (e.g. doctors in Country A requires a license from the Doctors’ Association before they can practice. To reduce the number of doctors entering the market, some incumbent members of the Doctors’ Association propose that from now onwards, to obtain a license for private practice, an applicant should first work in a hospital in other countries for ten years) ; (e) bid-rigging (e.g. a bus company advertises in the newspaper to invite bids for a contract for the supply of 10,000 tyres. Four suppliers agree on the bidding prices beforehand to jack up the prices and share the profits afterwards); and (f) abuse of dominant market position (e.g. a dominant firm in the mobile phone market sets very low prices or selling below the firm’s incremental production costs so as to drive competitors out of business. Once the predator has successfully driven out existing competitors and deterred entry of new firms, it can raise prices and earn higher profits). Means to safeguarding competition Many countries safeguard competition through a comprehensive competition law covering all sectors: it is illegal to enter into agreements which have the effect or purpose of substantially restricting competition. At present, 86 World Trade Organisation Members (out of a total of 146 Members) already have such laws. For example, in the United States, a practice is illegal if it restricts competition in some significant way and has no overriding business justification, such as price-fixing, bid rigging, and agreements to limit output and market allocations. Whether a practice or contract constitutes “unreasonable restraint of trade” or have the effect of “substantially lessening competition” is to be decided by the court having regard to court decisions in specific cases over the past 100 years. Any individual or entity “injured in its business or property by reason of anything forbidden in the anti-trust laws” may initiate claims for damages through the court. Exemptions may be granted on ground of public interest or other public policy consideration. For example, the federal government and its agencies are immune from suit under the anti-trust laws. Certain activities of agricultural cooperatives, insurance business, air carriers and shipping companies are also exempted. Market-driven, sector-specific approach The Hong Kong government believes that competition is best nurtured and sustained by allowing the free play of market forces and keeping intervention to the minimum. That is why Hong Kong maintains no restriction on trade, capital flow and foreign investment. For example, as long as the market is open so that any interested parties can enter the market, unreasonably-priced products/services will lose out to those charging lower prices. Hong Kong has been ranked as the freest economy in the world: the Heritage Foundation for the 10th year in a row (January 2004) Canada’s Fraser Institute in conjunction with the Cato Institute in the US (April 2001, June 2002, July 2003 and July 2004) The Government recognizes that not all practices that limit market accessibility or contestability impair economic efficiency or free trade. Only those that do, and are not in the overall interest of Hong Kong, should be attended to. A comprehensive competition law will not address the special circumstances and needs of individual business sectors; heavy-handed regulation through legislation will risk stifling innocuous economic activities and, in some cases, lead to protracted and abortive litigation. Hence, the Government adopts a sector-specific approach: take appropriate measures to promote competition in different sectors having regard to the actual circumstances of the respective sectors measures range from licensing conditions, contractual provisions, codes of practice, administrative means, public censure and anti-competition provisions in specific legislation Data for discussions Data I There is a strong case for government to take proactive action in order to minimize the economic impact of the gradual decline of wet markets through re-engineering the government's involvement in the wet market sector and retraining of the workforce. Whilst wet markets currently have a significant share of the fresh food sector, there are indications of a gradual decline in consumer patronage due to a concern with the shopping environment, in terms of cleanliness and comfort that can be addressed. In the absence of appropriate measures there will be a difficulty for this sector to counter the increasing market share by supermarkets offering similar products and services. There is a prima facie concern with the market share held by the two largest supermarket chains in the packaged foodstuffs and household necessities sector. Citation from: Consumer Council, “Competition in the FoodStuffs and Household Necessities Retailing Sector Findings and Recommendations” (August 2003) http://www.consumer.org.hk/website/ws_en/competition_issues/competit ion_studies/20030811supermkt.html Data II The Consumer Council considers that, under the present market structure with the supermarket chain stores being the dominant players, competition is not vigorous enough to prevent their price increases even when overall product prices are undergoing downward adjustments. This is evident from the fact that supermarket prices showed an upward trend from January to June 2002 with an increase of 3.6% and 1.5% for the average list prices and average prices (with discount factor taken into account) respectively. As for the first six months of 2003, there was a rise of 1.5% for the former and a drop of 0.8% for the latter. This is a reverse of the relationship of cause and effect. Before the advent of supermarkets, traditional markets were the only giants around. Later, when supermarkets came to exist, their services, choice of products, reliability and shopping environment all gain them competitive edges over traditional markets. The best proof of consumers’ preference of supermarkets over traditional ones is their vote with their wallets. Therefore, the “culprit” for the current retail market structure of foodstuff and household necessities is none other than the consumers themselves. In other words, the current market structure is a result of competition, not a lack of it. Conversely, if supermarket prices keep on rising with no corresponding benefits being offered, will consumers continue their patronage for the supermarkets and not turn back to markets? Is the Consumer Council not casting doubts on consumer wisdom? Even if Consumer Council’s assertion that anti-competition practices do exist in retail market of foodstuffs and household necessities is true, will the enactment of a competition law be a solution? The answer is no. As an example, take the case of the familiar Microsoft. An article published in a financial and economic periodical reveals that from 1991 to 1997 every lawsuit brought by the Antitrust Division of the US Department of Justice a against Microsoft was followed as expected by a drop in its share price. What interests us is: besides Microsoft, the overall share prices of other companies in the computer industry and related sectors also fell at the same time! If Microsoft had really acted against the Competition Law, companies in the same sector other than Microsoft should have had benefited. Why didn’t their share prices rise? If antitrust legislation can truly help in promoting market competition, why didn’t the share prices of these companies rise but dropped? In fact, once a competition law is introduced, under-performing enterprises may survive for the time being on the higher costs of successful counterparts, thereby indirectly undermining the interests of consumers and leading to a waste of resources. It provides a non-market means for these soon-to-be-driven-out enterprises against their popular competitors. With this feature of suppressing the strong and helping the weak, a competition law has the undetected effects of bringing policy risks and uncertainties to the market, weakening the expectation of investors in long-term investment return, discouraging investment sentiment as well as undermining market development. Citiation from: Gary SHIU, Research Programme Director of Hong Kong Institute of Asia-Pacific Studies, Chinese University of Hong Kong: “Competition Law: More Harm than Good” (Apple Daily, 18 September 2003) Data III As for packaged foodstuffs and household necessities, the Consumer Council considered that there is a prima facie concern with the market share held by the two major supermarket chains and that the level of market concentration of the two chains would have reached the threshold level of the mergers or acquisitions guidelines in countries where there are competition authorities. However, in arriving at this conclusion, the Council has only had regard to the turnover shares and number of outlets of supermarket chain stores (including those in department stores) and convenience stores, and vertical integration into the convenience store sector. The analysis has not taken into account household product stores chains (which are getting increasingly popular), drug stores (which are popular places for the purchase of toiletries, shampoos and other cleansing products), hardware stores, groceries shops and many other small retail outlets. This raises doubts on the validity of the Council’s claim that there is a prima facie concern with the market share held by the two supermarket chains in the packaged foodstuffs and household necessities sector. The Commerce, Industry and Technology Bureau (CITB) suggests that the Council should include household product stores chains, drug stores, hardware stores, groceries shops and other small retail outlets in its analysis of market share for the packaged foodstuffs and household necessities market in the future. CITB notes that competition in the retail market is fierce and that there is no need for Government intervention in the operation of the retail market. There are a large number of players in the market, including supermarket chains, supermarkets in department stores, convenience shops, food stores and household product stores. Even if only the number of supermarkets, chain stores and convenience stores are taken into account, the number of outlets of the two large supermarket chains account for 17 % and 15% of the market share (Note 1) respectively. In addition, competition exists in the form of price and non-price competition. To cater for the preference of consumers, apart from reducing the selling price of products, many retail market operators try to gain a competitive edge by providing longer operating hours, cleaner environment and the convenience of one-stop shopping. Others strive to maintain their niche by providing personal and flexible services to cater for the specific needs of their customers. As a result, consumers benefit from having a wider choice of goods and service which are of better quality and offered at more competitive prices. Citation from: Competition Policy Advisory Group, “The Administration’s Response to the Consumer Council’s Report on Competition in the Foodstuffs and Household Necessities Retailing Sector” (November 2003) http://www.compag.gov.hk/reference/cc.pdf Data IV In a speech during his visit in March 2004 to Hong Kong, Mr Pascal Lamy, Trade Commissioner of the European Union, expressed that there seemed to be several areas in Hong Kong, including supermarkets and petrol filling stations, where anti-competitive behaviour was prominent. He was disappointed that the Hong Kong government had again reiterated the sector-specific approach to competition and that it had apparently completely ruled out comprehensive competition law. Summarized from:South China Morning Post, 13 March 2004 (Note 1) Data extracted from page 46 of the Consumer Council’s report on “Wet Markets vs. Supermarkets: Competition in the Retailing Sector”. Data V There have been concerns that the sole agent status of Ng Fung Hon has resulted in virtual monopoly of the fresh pork market. However, it should be noted that although NFH does not face any competition as an importer of live pigs from Mainland, it still faces competition in the larger pork market as Mainland live pigs are not the sole source of pork for local people. There is also pork from local pigs, chilled pork and frozen pork, although the preference of some household consumers for buying pork from freshly-slaughtered pigs has given live pigs an edge over chilled and frozen pork. Nevertheless, consumers have the choice of turning to other sources for pork if the price of fresh pork from Mainland pigs becomes excessively high. In fact, other consumer groups including restaurants, Siu Mei shops, younger families and families with westernized habits have turned to use much more frozen or chilled pork in lieu of fresh pork in the recent years. Citation from: Competition Policy Advisory Group, “Competition in the Supply Chain of Pork” (December 2002) http://www.compag.gov.hk/reference/pork.doc Suggested questions for discussions for Data I to V Can you identify some objective indicators of the existence or the lack of competition in the packaged foodstuffs and household necessities market? Do you agree that, besides supermarkets, household product stores chains, drug stores, hardware stores, groceries shops and other small retail outlets should also be included in the analysis of the packaged foodstuffs and household necessities market? Why? Do you agree that the government should take proactive action to help wet markets compete with other retail outlets of fresh produce? Why? Do you agree that fresh pork, frozen pork and chilled pork are different markets and should be considered independently in a competition analysis? Why? What is the role of consumers in the competition in the fresh produce, packaged foodstuffs and household necessities markets? Data VI The Government considers competition is best nurtured and sustained by allowing the free play of market forces and keeping intervention to the minimum. We will not interfere with market forces simply on the basis of the number of operators, scale of operations, or normal commercial constraints faced by new entrants. We will take action only when market imperfections or distortions limit market accessibility or market contestability, and impair economic efficiency or free trade, to the detriment of the overall interest of Hong Kong. We will strike the right balance between competition policy considerations on the one hand, and other policy considerations such as prudential supervision, service reliability, social service commitments, safety, etc., on the other. There is no international standard or consensus on what is the best approach to achieve competition in order to enhance economic efficiency and free flow of trade. Some economies have competition laws which differ widely in scope of control, enforcement mechanisms and remedies available. Other economies shun the legislative route. The choice is heavily influenced by the characteristics, development history and socio-economic background of an economy. Citation from: Competition Policy Advisory Group, “Statement on Competition Policy” (May 1998) http://www.compag.gov.hk/about/ Data VII With respect to market competition, many people are worried about the possibility that the merger will lead to market monopolization. I would like to stress that our policy is to maintain a public transportation system which is balanced and well-complemented. We also encourage healthy competition so that passengers can be given choices and limited resources put to their best uses. The modes of public transport in Hong Kong are diversified, besides the railways, there are also franchised buses, estate coaches, minibuses, taxis, trams, and so on. The diversity of these modes of transport will provide extensive choices to passengers and promote market competition. One of the major premises of the proposed merger of the two railways is that the merged corporation will be subject to proper supervision. We will enact laws to provide for such matters. The operation agreement will clearly lay down other important requirements in respect of service quality and safety. The merged corporation will not become a so-called independent kingdom, for it will have to face competition from other modes of public transport. Citation from: Speech of the Secretary for the Environment, Transport and Works at the Legislative Council motion debate on merger of two railway corporations (3 March 2004) http://www.legco.gov.hk/yr03-04/chinese/counmtg/floor/cm0303ti-confir m-c.pdf Data VIII On 3 January 2000, the Telecommunications Authority ("TA") noticed from the press that all mobile telephone services operators had simultaneously adjusted their prices on 2 January 2000. He immediately launched an investigation into whether the simultaneous price adjustments were in compliance with the competition conditions of the licences held by the mobile operators, which prohibit the licensees from entering into any agreements or arrangements which shall in any way prevent or restrict competition in relation to the operation of the mobile telephone service. As a result of the investigation, the TA was satisfied that between the six licensees there had been contacts, exchanges or "soundings out" at senior level of the respective licensees; and during these contacts discussions had taken place relating to state of the market, which could remove in advance uncertainty as to the future behaviour of the others. Taking into account that the price changes were the same or very similar, in particular the increase in monthly subscription of $20; and that in nearly all cases the operators knew a few days before any formal announcement by their competitors of price changes that the others would effect, the TA formed the opinion that some kind of "arrangement" must have existed which led to the simultaneous price adjustments that took place on 2 January 2000. Following the TA’s investigation, all the operators agreed to rescind the price adjustments made on 2 January 2000 and to revert back to the pre-January prices for both new and existing customers. Citation from: Office of the Telecommunications Authority, “Simultaneous Price Changes of Mobile Telephone Operators” (January 2000) http://www.ofta.gov.hk/frameset/home_index_eng.html Suggested questions for discussions for Data VI to VIII Can you identify any instances of anti-competitive business practices in your daily lives? There have been criticisms that the bus companies enjoy monopoly in Hong Kong and that bus fares are high because of the lack of competition. Do you agree to such criticisms? Why? Do you support the merger of the two rail companies in Hong Kong? Why? Which approach you think is more suitable for Hong Kong in dealing with anti-competitive practices and promoting competition, a comprehensive competition law for all sectors or specific measures (which can be legislation, licensing requirements or other administrative measures) for individual sectors? Economic Development Branch Economic Development and Labour Bureau August 2004 L:\B-UNIT\Competition Policy\Brief\ForUseInIntegratedHumanities.doc