LUMSA-LM 59-BUSINESS ENGLISH:
SYLLABUS AND COURSE CONTENT
AA 2014/15, 2nd Semester, 40 hours, 6 CFU
Prof. Suzanne Eleanor McMillen
The course focuses on acquiring and improving vocabulary and skills to understand the practices, trends, management
styles and their evolution, the ethics of business (or their absence thereof) as well as historical and recent intercultural
economic practices. Particular attention will be paid to the global context and dynamics in which the world of business
and economics interact today. There will be both a written and oral exam. Students who pass the written part
successfully, (which is comprehensive of all chapters of the texts), must prepare, present and discuss a comprehensive,
clear and analytically thought out business plan for discussion in English.
Text: Intelligent Business Coursebook, Workbook and Skills Book, by Tonya Trappe and Graham Tullis Intermediate
Level, Available at Libreria Coletti, Via della Conciliazione, 3a
Open: Mondays - Saturdays: 09:00-19.00 / Sundays: 10.00-18.00
Lesson 1
UNIT 1: COMPANIES
Glossary pg. 147 – 154 business terminology
David Crystal video - English is Power
Lesson 2 UNIT 2: LEADERSHIP (motivation)
Lesson 3 UNIT 3: STRATEGY
Lesson 4 UNIT 5: DEVELOPMENT
Lesson 5 UNIT 14: LOGISITICS
Lesson 6 UNIT 11: MARKETS
Lesson 7 UNIT 15: INNOVATION
Lesson 8 UNIT 8: FINANCE- bottom line
Lesson 9 UNITS 4, 7 & 9: RECRUITMENT, OUTSOURCING and PAY
Lesson 10 UNIT 10: COUNTERFEITING Industrial espionage, deceit, copywrite,
e-commerce, legality of e-commerce, infringement on IP, etc.
Lesson 11 UNIT 6: MARKETING
Lesson 12 UNIT 12: LOBBIES - greenwashing
Lesson 13 UNIT 13: COMMUNICATION
Lesson 14 COMMUNICATION continued: PR 1 (public relations), PR 2(press releases),
Multinationals (BP in Louisiana Gulf disaster), Greenwashing, Non-profit,
Endorsements, Sponsorship, Memos, short reports, e-mails, blogs, etc.,
Twitter, Facebook, Instagram, etc.,
Careers in journalism for business
Lesson 15 Idioms used in business
Lesson 16 Presentation Writing – interpreting trends
Lesson 17 Presentations
Lesson 18 Writing Business Plans
Lesson 19 Business plan review
Lesson 20 Verifica finale (ONLY for students who attended 70% or 14 lessons or more)
Prof. McMillen’s e-mail: rainbowinrome@gmail.com
BUSINESS ENGLISH CLASSES begin Feb. 25, 2015 and end May 14, 2015:
Classes meet: Wednesdays 12-2 pm, Room 5 (Vaschette) & Thursdays 2-4, Cardinale (Traspontina)
2nd Semester reception for students (Feb.25 to May 16, 2015):
Wednesdays, 11-12 & Fridays, 10-11 at Vaschette Campus, Sala Docente
or by pre-arranged appointment