Section 10.1
Complete the following using the Internet to help (try to limit this):
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List five internal influences on a business’ marketing decisions
List five external influences on a business’ marketing decisions
Discuss five decisions regarding marketing that might need to be
made for a typical business (try to relate to four P’s)
What is a typical strategic decision?
What is a typical tactical decision?
What is a SWOT analysis?
What is a PESTLE analysis?
Complete a SWOT analysis for Waitrose
Complete a Pestle analysis for Waitrose
What is meant by the term ‘competitive advantage’?
What is a target market?
How can target markets change?
What is meant by the macro environment (in marketing)
What is meant by the micro environment (in marketing)
What is competition for a business?
List five:
a. Social
b. Cultural
c. Environmental
d. Economic influences on a business
Section 10.2
Complete the following using the Internet to help (try to limit this):
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What are the key stages in a product life cycle?
How are marketing strategies changed through the product life
cycle?
When is marketing likely to be at its strongest?
What is the Ansoff tool used for?
What is the Boston Consulting Group matrix?
How can a product be developed?
Name one brand who has developed a wide range of products
How can pricing be developed?
Name the different methods of pricing available to a business?
What promotional strategies are available to a business?
What is a USP?
What is meant by the term ‘above the line’?
What is meant by the term ‘below the line’?
What distribution methods are available to a business?
Name five different target market audiences
Section 10.3
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Name different methods of research that a business can complete?
What is meant by ‘size, shape and dynamics’ of a market?
Define market research
Which methods of market research can be used to help:
a. Price
b. Product
c. Place
d. Promotion
How can a company produce information itself?
What is qualitative research?
What is quantitative research?
What is sampling?
What’s the difference between primary and secondary research?
What is
a. Desk research
b. Field research
c. Random sampling
d. Sampling frame
e. Stratified sampling
f. Quota sampling
g. Cluster sampling
Section 10.4
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Name and discuss five campaigns that you have read or researched
How do companies try to make their campaigns stick out?
How can companies discover how successful their campaigns are
Why is it important for a business to monitor their performance?
State how one company you have looked at has identified their
target market
State one company whose target market has shifted dramatically
Discuss the marketing processes undertaken from a business of
your choice
List 10 constraints on a marketing campaign