Business Plan
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Business Name BUSINESS PLAN Business Plan Prepared By Entrepreneur's Name Entrepreneur's Title Company Address City, State and Zip Code Best Numbers to be Reached Date Prepared Month Year Business Plan Table of Contents EXECUTIVE SUMMARY .................................................................................................................................. 6 MANAGEMENT AND ORGANIZATION........................................................................................................ 7 Management team .........................................................................................................................................7 Compensation and ownership .......................................................................................................................7 Contracts and franchise agreements .............................................................................................................7 Board of directors/advisory council .............................................................................................................7 Infrastructure ................................................................................................................................................7 Insurance ......................................................................................................................................................7 Employee stock option plan and other incentives .........................................................................................7 Organization charts ......................................................................................................................................7 PRODUCT AND SERVICE PLAN .................................................................................................................... 8 Purpose of the product or service .................................................................................................................8 Unique features .............................................................................................................................................8 Stage of development ....................................................................................................................................8 Future research and development.................................................................................................................8 Trademarks, patents, copyrights, licenses, royalties.....................................................................................8 Government approvals ..................................................................................................................................8 Product and service limitations ....................................................................................................................8 Product liability ............................................................................................................................................8 Related services and spin-offs .......................................................................................................................9 Production ....................................................................................................................................................9 Facilities .......................................................................................................................................................9 Environmental factors ...................................................................................................................................9 MARKETING PLAN ......................................................................................................................................... 10 Industry profile ...........................................................................................................................................10 Current size ............................................................................................................................................................. 10 Growth potential ..................................................................................................................................................... 10 Geographic location ................................................................................................................................................ 10 Industry trends ........................................................................................................................................................ 10 Seasonality factors .................................................................................................................................................. 10 Profit characteristics ................................................................................................................................................ 10 Distribution networks .............................................................................................................................................. 10 Basis of competition................................................................................................................................................ 10 Competition profile .....................................................................................................................................10 Customer profile .........................................................................................................................................11 Target market profile ..................................................................................................................................11 Pricing profile .............................................................................................................................................11 Gross margin on products ..........................................................................................................................11 Break-even analysis ....................................................................................................................................11 Market penetration......................................................................................................................................11 Distribution channels .............................................................................................................................................. 11 Sales representatives ............................................................................................................................................... 11 Direct sales force ..................................................................................................................................................... 11 Direct mail/telemarketing ........................................................................................................................................ 11 3 Business Plan Advertising and promotion .........................................................................................................................12 Packaging and labeling ..............................................................................................................................12 Service and warranties ............................................................................................................................... 12 Trade shows ................................................................................................................................................12 Future markets ............................................................................................................................................12 OPERATING AND CONTROL SYSTEMS .................................................................................................... 13 Administrative policies, procedures, and controls ......................................................................................13 Receiving orders ..................................................................................................................................................... 13 Billing the customers .............................................................................................................................................. 13 Paying the suppliers ................................................................................................................................................ 13 Collecting the accounts receivable .......................................................................................................................... 13 Reporting to management ....................................................................................................................................... 13 Staff development ................................................................................................................................................... 13 Inventory control ..................................................................................................................................................... 13 Handling warranties and returns ............................................................................................................................. 13 Monitoring the company budgets ............................................................................................................................ 13 Security systems ...................................................................................................................................................... 14 Documents and paper flow .........................................................................................................................14 Planning chart ............................................................................................................................................14 Product development .............................................................................................................................................. 14 Manufacturing ......................................................................................................................................................... 14 Financial requirements ............................................................................................................................................ 14 Marketing flow chart ............................................................................................................................................... 14 Market penetration .................................................................................................................................................. 14 Management and infrastructure ............................................................................................................................... 14 Risk analysis ...............................................................................................................................................14 Salvaging assets ..........................................................................................................................................14 GROWTH PLAN ............................................................................................................................................... 15 New offerings to market ..............................................................................................................................15 Capital requirements ..................................................................................................................................15 Personnel requirements ..............................................................................................................................15 Exit strategy ................................................................................................................................................15 FINANCIAL PLAN ............................................................................................................................................ 16 Assumptions ................................................................................................................................................16 Sales ........................................................................................................................................................................ 16 Accounts receivable ................................................................................................................................................ 16 Inventory purchases ................................................................................................................................................ 16 Accounts payable .................................................................................................................................................... 16 Sales and marketing expenses ................................................................................................................................. 16 General expenses..................................................................................................................................................... 16 Administrative expenses ......................................................................................................................................... 16 Capital expenditures ................................................................................................................................................ 16 Depreciation/amortization ....................................................................................................................................... 16 Cash required .......................................................................................................................................................... 17 Interest rates ............................................................................................................................................................ 17 Income tax ............................................................................................................................................................... 17 First year cash flow projections ....................................................................................................... Exhibit # First year projected profit and loss statement ................................................................................. Exhibit # First year pro forma balance sheet .................................................................................................. Exhibit # Three year cash flow/projected profit and loss statement ................................................................ Exhibit # Three year pro forma balance sheet ................................................................................................ Exhibit # 4 Business Plan Financial analysis/ratios ................................................................................................................. Exhibit # SUPPORTING DOCUMENTS ........................................................................................................ APPENDIX 5 Business Plan Executive summary Date Recipient's Name, Title Street Address City, State Zip Code Dear __________: InsertTextHere InsertTextHere InsertTextHere InsertTextHere InsertTextHere InsertTextHere Respectfully sumitted, Your Name, Title 6 Business Plan Management and organization plan Management team InsertTextHere Compensation and ownership InsertTextHere Contracts and franchise agreements InsertTextHere Board of directors/advisory council InsertTextHere Infrastructure InsertTextHere Insurance InsertTextHere Employee stock option plan and other incentives InsertTextHere Organization charts InsertTextHere 7 Business Plan Product and service plan Purpose of the product or service InsertTextHere Unique features InsertTextHere Stage of development InsertTextHere Future research and development InsertTextHere Trademarks, patents, copyrights, licenses, royalties InsertTextHere Government approvals InsertTextHere Product and service limitations InsertTextHere Product liability InsertTextHere 8 Business Plan Related services and spin-offs InsertTextHere Production InsertTextHere Facilities InsertTextHere Suppliers InsertTextHere Environmental factors InsertTextHere 9 Business Plan Marketing plan Industry profile Current size InsertTextHere Growth potential InsertTextHere Geographic locations InsertTextHere Industry trends InsertTextHere Seasonality factors InsertTextHere Profit characteristics InsertTextHere Distribution networks InsertTextHere Basis of competition InsertTextHere Competition profile 10 Business Plan InsertTextHere Customer profile InsertTextHere Target market profile InsertTextHere Pricing profile InsertTextHere Gross margin on products InsertTextHere Break-even analysis InsertTextHere Market penetration Distribution channels InsertTextHere Sales representatives InsertTextHere Direct-sales force InsertTextHere Direct mail/telemarketing InsertTextHere 11 Business Plan Advertising and promotion InsertTextHere Packaging and labeling InsertTextHere Service and warranties InsertTextHere Trade shows InsertTextHere Future markets InsertTextHere 12 Business Plan Operating and control systems Administrative policies, procedures, and controls Receiving orders InsertTextHere Billing the customers InsertTextHere Paying the suppliers InsertTextHere Collecting the accounts receivable InsertTextHere Reporting to management InsertTextHere Staff development InsertTextHere Inventory control InsertTextHere Handling warranties and returns InsertTextHere Monitoring the company budgets InsertTextHere 13 Business Plan Security systems InsertTextHere Documents and paper flow InsertTextHere Planning chart Product development InsertTextHere Manufacturing InsertTextHere Financial requirements InsertTextHere Marketing flow chart InsertTextHere Market penetration InsertTextHere Management and infrastructure InsertTextHere Risk analysis InsertTextHere Salvaging assets InsertTextHere 14 Business Plan Growth plan New offerings to market InsertTextHere Capital requirements InsertTextHere Personnel requirements InsertTextHere Exit strategy InsertTextHere 15 Business Plan Financial plan Assumptions Sales InsertTextHere Accounts receivable InsertTextHere Inventory purchases InsertTextHere Accounts payable InsertTextHere Sales and marketing expenses InsertTextHere General expenses InsertTextHere Administrative expenses InsertTextHere Capital expenditures InsertTextHere Depreciation/amortization InsertTextHere 16 Business Plan Cash required InsertTextHere Interest rates InsertTextHere Income tax InsertTextHere 17
