FPH ANNUAL CONFERENCE – The Politics of Healthy Change 1. Developing a competency-based framework for public health education and training in India Dr Sushma Acquilla FFPHM, FRCP International Faculty Advisor, UK Faculty of Public Health Honorary Senior Lecturer, Imperial College London 2. The politics of localisation: Building resilient communities – From idea to sustainable action Margaret Jones Betty Boner Sefton CVS 3. Preparation for pregnancy in women with type 1 and type 2 diabetes: lessons from a regional audit Ruth Bell Newcastle University 4. The relevance and understanding of programme sustainability within the public health policy context: lessons learned from injury prevention Gail Errington University of Nottingham 5. An education in self-management of asthma: an epidemiological study of rules governing carriage of inhalers in secondary schools in North East England Simon John Howard Public Health England 6. An Exploration of the reasons influencing health care seeking behaviours of parents of young children in Sheffield Frederike Garbe NHS 7. Do alcohol and pregnancy mix? Insight from the development of a social marketing campaign to reduce alcohol consumption during pregnancy Julia Rosser, Halton Borough Council 8. Persuading the last 12%: could carrots or sticks help achieve full infant immunisation? Rebekah Jayne McNaughton Teesside University 9. The introduction in Dudley of the Dried Blood Spot (DBS) testing service for babies born to hepatitis B positive mothers Lesley Cliff, Dudley Metropolitan Borough Council 10. Early nutrition for later health: why ‘early’ should start in pregnancy Judy More, Infant & Toddler Forum member 11. Making the case for more equitable investment in the Health Visiting programme: Using data to benchmark local need in Redbridge, London Katie Ferguson London Borough of Redbridge 12. MeTime Club: An integrated Approach Supporting Mums and Mums-to-Be to Stop Smoking. A Case Study in The Wirral Leena Sankla Solutions4health 13. The effectiveness of an outreach sexual health intervention designed to prevent repeat teenage pregnancy Catriona Christine G Jones, University of Hull 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change 14. Improving the help and support provided to people who take New Psychoactive Substances (‘legal highs’) Emma H. Fletcher 15. Clustering health-related behaviours in two British birth cohort studies Claire Mawditt University College London 16. Transforming the ‘foodscape’: A systematic assessment of Out of home food outlet (OHFO) interventions in England Amelia A Lake, Durham University 17. Protecting children from secondhand smoke: The success of an integrated approach in the North East of England Lisa Surtees FRESH NE 18. Alcohol and cancer, re-establishing the links through a social marketing campaign Colin Shevills Balance NorthEast 19. Television-based health promotion in General Practice waiting rooms: a cross-sectional study evaluating propensity to seek healthcare services Dr Mohammed Jawad Southampton City Council 20. Physical Activity Facilitation for older adults at risk of disability - a feasibility study and exploratory pilot RCT Gemma Morgan University of Bristol 21. A smooth path or a rocky road? Five ‘I’s of Influencing change in the local authority setting Dr Jane Bethea, Lecturer in Public Health & Epidemiology, The University of Leicester. 22. Co-production evaluation of an asset based tobacco control programme Grant McGeechan, Teesside University 23. Embedding Making Every Contact Count (MECC) in Nursing and Midwifery Ann Crosland, University of Sunderland McCabe, K; Wilson, K; Ling, J; Wallace, A 24. Co-production evaluation of an Exercise Referral Scheme (ERS) for adults with existing health conditions (in association with FUSE) Grant McGeechan Teesside University 25. What factors influence smoking behaviour in young females? Professor Robert Atenstaedt Public Health Wales & Institute of Health, Medical Science and Society 26. Implementing prudent practice: optimising outcomes of elective surgery in Cardiff and Vale through systematic lifestyle risk factor management Dr. Sian Griffiths, Cardiff and Vale Public Health Team Absi, C; Hopkins, S. (Dr); Lewis, R; Nealon, T; Nicholls, H; Poole, H; Prygodzicz, J; Wood, S. (Dr) 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change 27. Explore More Outdoors with Hackney Wild Walks: Encouraging children to get active by making walking fun and getting families exploring green spaces Kathryn Scott, Hackney Council 35. First National Childhood Measurement Programme (NCMP) Cohort Study in Dudley Gregory Barbosa, Dudley Metropolitan Borough Council Lewis, L; Moss, A 28. The North East Better Health at Work Award: improving health through partnership and collaboration Denise Orange; Public Health England, Tyne & Wear 36. Knowledge Translation in Oral Health Promotion Omotayo Joan Olajide FUSE 29. Implementing Detect Cancer Early (DCE) in a remote and rural environment Norma Macleod, Medical Director, NHS Western Isles 37. Food and Cornwall: Creating Food Wealth so that no one in Cornwall is Hungry A Systems Leadership Approach to tackling Food Poverty Cindy Marsh NHS Cornwall 30. Development of Geographic Profiles to demonstrate health inequalities in the Western Isles Martin Malcolm, NHS Western Isles, Hall, F 38. Room on the Broom Adventure Trail – Health by Stealth! Jane Stark, Wakefield MDC Sharp, A; Blenkinsop, L; Thomas, K 31. Business Healthy – promoting the business benefits of workplace health and wellbeing Sarah Thomas, Hackney Council Nicole Klynman, Hackney Council 32. The Final Countdown Joanne O'Donnell, Mrs Mairead MacDonald, Health Promotion Department, Smokefree Hebrides 33. Wessex Public Health Community Fellowship Walmsley, Emily; Helen Cruickshank; Cochrane, S; O’Sullivan, C; Poole, R; Taplin, S; Kitsell, F; Parkes, J; Health Education Wessex 34. Self reported takeaway use among Brent's school students Lauren Ensor, Brent Council 39. Exploring notions of ‘community’ in the case of Gypsy and Traveller health Natalie Forster, FUSE Carr, SM; Lhussier, M; Bancroft, A 40. Understanding factors that influence young women’s participation in cervical cancer screening-A focus on North East of England Mabel Okoeki, Faculty of Health and Life Sciences, Northumbria University A. Steven, L. Geddes 41. Smokefree Diabetes: The Innovative Education Programme Supporting People with Type 2 Diabetes to Stop Smoking Leena Sankla, Solutions4health Walker, K 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change 42. Evaluation of a pharmacy-based flu immunisation scheme Gerald Tompkins Public Health England 43. Newborn Screening Results Disclosure for Cystic Fibrosis: a Qualitative Descriptive Study Dr Mohammad S Razai, University of Cambridge Jan Williams, Rachel Nestel, Dermot Dalton 44. Childhood flu vaccination pilot in the north east: using evaluation to improve delivery Glen Wilson, Cumbria and North East Sub Region NHS England Darke, J; Flinn, J; Bunce, J; Jobling, M; Walker, S; Cresswell, T 45. Infection control measures in wet cupping (Hijama): An alternative therapy that involves bloodletting Dr Bayad Abdalrahman, Speciality Registrar, Public Health, Leicester City Council Zzizinga-Johnstone, V, (Leicester City Council): Environmental Health Student. Monk, P, (Public Health England): Communicable Disease Control Consultant. Browne, I (Leicester City Council): Public Health Consultant. Mandora, G (Leicester City Council): Team manager (public safety). Wowczuk, L (Leicester City Council): Environmental Health Officer. Hare, J (Leicester City Council): Trading Standards Officer. 46. Child drowning and the use of bath seats:Public Health England London(PHEL) response to preventing accidental child injury and mortality across London Korkodilos, M, Public Health England Omonijo, M; Panjwani, S; Wijemanne, C 47. Exploring community pharmacy’s contribution towards public health Aloisia Katsande, West Sussex County Council Mcgonigle F 48. NHS Health Checks: are they just a tick box exercise? Shelagh Cleary, Office of Public Health, West Midlands, Wakefield, S 49. Prevalence, predictors and patterns of waterpipe smoking among young people in London: a cross-sectional study Dr Mohammed Jawad, Southampton City Council Power, G 50. Waterpipe industry products and marketing strategies: analysis of an industry trade exhibition Dr Mohammed Jawad, Southampton City Council Nakkash, RT; Hawkins, B; Akl, EA 51. Sharpening Public Health’s teeth? Strengthening public health outcomes through regulatory delivery. Halton Council’s solution Sarah Johnson Griffiths, Halton Borough Council Burrows, S; Perchard, D; Salisbury, W 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change 52. Socio-economic differences in the association between self-reported and clinically-present diabetes and hypertension in the Scottish Health Survey Gerald Tompkins, Public Health England Forrest, L; Adams, J 53. Access to food retail outlets in County Durham, UK: a crosssectional study Tim Wright, Public Health Durham; Mills, S. 54. Co-production evaluation of the County Durham Alcohol Hospital Liaison Team (AHLT) (in association with FUSE) Grant McGeechan, Teesside University; Wilkinson, K. G 55. Embedding health impact assessment into the organisational culture of Durham County Council Tim Wright, Public Health Durham; Curtis, S. Dr.; Learmonth, A. Dr. 56. Rebalancing the Outer Estates Foundation, a partnership approach to reduce health inequalities through engagement; education and innovation Lynne McNiven, Nottingham City Council; Jobarteh J 57. “You just, like, exist – you just survive in the best way you can”: a qualitative study of the impact of the ‘bedroom tax’ Dr Jim Brown, Gateshead Council 58. Dual Recovery: Meeting the needs of people with co-existing mental illhealth and substance misuse Dr David Edwards Lancashire Care Foundation Trust 59. Implementing NICE guidance PH48 (smoking cessation in secondary care) in a mental health and community trust’ Jane Beenstock at Lancashire Care NHS Foundation Trust 60. A review of psychotropic medications prescribed in people with a learning disability and the outcomes of Second Opinion Approved Doctor reviews Claire Currie 61. Improving cardiovascular (CVD) risk of those with enduring severe mental illness in contact with a specialist mental health Trust Dr Caroline Hird, Nottinghamshire Healthcare NHS Trust 62. The Dementia Gap in Primary Care – An Ecological Study of Variations in Diagnosis Rates in GP Practices across England Ian Walker, University of Leeds 63. Situational awareness for controlling and managing infectious diseases during armed conflict: The example of polio in Syria Dr. Balsam Ahmad, Department of Applied Health Research, UCL 64. Tackling the obesogenic environment in hospitals through partnerships with retail outlets on hospital premises Sarah Perman, Public Health Registrar City University London 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change 65. Measuring the impact NGO advocacy Hannah Brinsden, City University London 66. The free movement of patients and labour mobility within the EU at San Donato Group University and Research Hospitals Francesca Ramondetti, MD, MPH Public Health England 67. Operational Aspects of a Tees Schools’ Fluoride Varnish Programme: Recruitment, Consent Rates and Improving Dental Access Kamini Shah; Vidya Venkatesh Tees Valley Public Health Shared Service 68. A shared public health service for the five local authorities - Darlington, Hartlepool, Middlesbrough, Redcar & Cleveland and Stockton- in Tees Valley Dr Tanja Braun, Consultant in Public Health Medicine, Tees Valley Public Health Shared Service Sangowawa O, Clinical Director of Public Health Linton J, Senior Pharmaceutical Adviser 69. Real time suicide early alert system in County Durham Catherine Richardson, Public Health Lead McGeechan, G Durham County Council 70. Publishing Five Health and Wellbeing Board (HWB) Pharmaceutical Needs Assessments (PNAs) in the Tees Valley in 2015; job done….or a new beginning? Dr Philippa Walters, Tees Valley Public Health Shared Service; Linton, J 71. Dudley Council – Workplace Health and Wellbeing Project Bal Kaur, Dudley Metropolitan Borough Council;, Jackson K. 72. Creating a compelling narrative: How bespoke JSNAs enable practice to understand their local population and effect a positive health change Dr Ifeoma Onyia Halton Borough Council 73. Application and limitations of epidemiological analysis in planning access to specialised cardiology services Mark Lambert, Health Education England Plummer, C 74. New Communities in Bradford: Assessing need to inform a proactive and strategic multi-agency response Kathryn Ingold, Durham County Council McCullough, B; Brierley, S. 75. Measuring the impact of Stop Smoking Services (SSS) on reducing health inequalities in County Durham Dianne Woodall, Durham County Council; Roe, K 76. “It made me realise how important the work that I am doing is.” Research and practice meetings as vehicles for co-production and knowledge exchange Mandy Cheetham; McNaughton R; Rushmer R; Shucksmith J; Van Der Graaf FUSE 77. Delaying parenthood in looked after children (LAC) in Warwickshire Dr Christos Mousoulis; Robinson, R 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change 78. An evaluation of the establishment of multidisciplinary higher specialist public health training in the UK, 1999-2014 Katie Ferguson London Borough of Redbridge 79. Evaluation of Candidate Perceptions of Participating in National Public Health Recruitment Clare Ebberson Parkes, J (on behalf of Recruitment Executive Group); Chatt, C; Crick, J 80. Smile 4 Life oral health promotion pilot in Derby Burgess-Allen, J Millward, K. Derby City Council 81. Creating resilience and reducing vulnerability in respite care Susan M Carr Faculty of Health & Life Sciences & Fuse 82. How can more pregnant women be supported to stop smoking? Evaluating the implementation of a stop smoking initiative across the north east of England. Jones, S. Shucksmith, J. Hamilton, S. FUSE 83. Help people live healthier lives PHAST 84. Sex is risky– so why not test? Munasinghe S; Howard N Liew-Bedford F; Pereira A 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title POSTER No1 Developing a competency-based framework for public health education and training in India. Abstract topic & Manifesto - A good start Submitted By Dr Acquilla S. D International Faculty Advisor, Honorary Senior Lecturer at Imperial College London Visiting Professor at RDG Medical College Ujjain, MP, India Background In India, there is growing recognition for the importance of public health and workforce that is fit to deliver the PH. This has led to demand for appropriate public health education and training to address health needs of communities Aim To - Identify and define the functions for Public Health in India - Identify competencies to deliver those functions. -Use these competencies in the curriculum design of the Masters programs in IIPH/PHFI Method We engaged 20 academics from the PHFI and IIPH over an interactive five-day workshop. Initially, to gain support on the approach to competency-based teaching and explored the state of competency-based education. We helped them identify current public health activities and problems, and then knowledge, skills and attributes required to address these by identifying the learning outcomes for the future. Results We identified public health functions and functionaries at various levels within the health system and organised these into broad categories. We then identified the knowledge, skills and attributes that were necessary to deliver these functions at the specified level of the health system. This activity helped us to identify specific learning outcomes for public health education. Participants have shared experience of using the competency framework in the design of the curriculum for Masters in Public Health. This initial framework will be tested on public health workers. Conclusions This work helped us think conceptually about a competency based framework for public health education, training and skills needed in service work. We recognise the need to build a common goal for the benefits of a contextual framework. Further test and dissemination of the framework is expected, to provide guidelines on its use in designing public health care and management programs and defining public health cadre in India. Learning Outcomes understand -mechanics of working overseas in defined projects -importance of correct methodology for acceptance of the outcome by those responsible for delivery of function in an overseas setting. -importance of ownership of the working document by those who are responsible for implementation of the policy -wider dissemination and acceptance of framework in the Country Other Presenters Dr Kalliecharan Ricky Van Nuffield Centre for International Health and Development 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Professor Zodpey. Sanjay PHFI Dr Negandhi Himanshu IIPHD and PHFI 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title POSTER No2 The politics of localisation: Building resilient communities – From idea to sustainable action. Abstract topic & Manifesto - A good start Submitted By Chan, K.L, Sefton CVS Background Today's fiscal climate means organisations are experiencing disruptive changes. To preserve its legacy, Sefton Maternity Services Liaison Committee (MSLC) collaborated with its partners on developing a doula service in Sefton. Aim The primary aim was to develop a doula programme to support vulnerable women having a baby in Sefton and improve outcomes for families. The secondary aim was to develop its parent group by developing their skills and knowledge in planning services. Method In May 2012, the MSLC and parent group agreed to develop a doula programme in Sefton. The objective was to provide consistent and tailored support for vulnerable women and their families throughout the latter stages of pregnancy, childbirth and for the first 6 weeks of family life. Training was provided to the parents on enabling creative and inclusive participation at meetings. From May 2013 to November 2014, wide spread consultations were held with the local community, voluntary sectors, Clinical Commissioning Groups (CCGs) and local NHS trust. Results Work on the doula programme is ongoing. Nevertheless, as a measure of its success, in November 2014, the working group was able to produce a bid to the Big Lottery fund to secure funding . This was made possible through multi agency collaboration. Another very real achievement is the growth in confidence and skills of the parent group, reflected in its recognition by outside agencies eg. Cheshire and Merseyside strategic network and neighbouring councils. To date, the group have continued to develop and drive other local initiatives . Conclusions User involvement is talked about in terms of ‘co-production’. Co-production is defined as delivering public services in an equal and reciprocal relationship between professionals and people using services. In Sefton, an aspiration brought people with different levels of power and status to meet and learn from one another and access resources beyond their immediate community. The partnership has flourished and has been mutually beneficial as the parents grew in experience and confidence ,both to sustain self-management and, more widely, to influence the shape of health services. Learning Outcomes Professionals can collaborate between sectors and disciplines to serve local agendas: this involves learning new, enabling roles and taking a ‘humbler approach’ to management. The design of services would be ‘with people, not on them’. By shifting some of the responsibility of planning and management to communities and individuals, institutions can increase their own capacity Other Presenters Jones, M. Boner, B McCaskill, S 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title POSTER No3 Preparation for pregnancy in women with type 1 and type 2 diabetes: lessons from a regional audit Abstract topic & Manifesto - A good start Submitted By Bell, R Newcastle University Background Women with diabetes are at high risk of adverse pregnancy outcome, which can be reduced by improved peri-conception glucose control. Preconception care is recommended but many women do not access it. Aim To audit performance over time against indicators of preparation for pregnancy in women with diabetes, and to identify factors associated with preparation for pregnancy. To disseminate findings and agree new standards of care. Method Audit data from the Northern Diabetes in Pregnancy Survey for women pregnancy between 1996 and 2010 were analysed. Three indicators of pregnancy preparation were used to assess trends and identify risk groups. These were: attendance at preconception care, folate supplementation prepregnancy, and glucose control peri-conception. Consensus methods were used to develop regional standards of care for preparation for pregnancy which were discussed at two regional workshops in 2012 and 2013 and disseminated within the region. Analysis of audit data for 2011-2013 was subsequently undertaken. Results The number of pregnancies in women with diabetes rose substantially over the study period, due to an increase in women with type 2 diabetes to 40% of pregnancies by 2008-10. Overall, 40% of women attended pre-conception care, 37% reported preconception folate consumption; and 28% had adequate glucose control at conception. Folate consumption improved over time, but glucose control did not. Women with type 1 diabetes were more likely to attend pre-conception care, but the proportion attending declined over time. Women from deprived areas, smokers and younger women were less likely to be prepared for pregnancy Conclusions In developing standards of care, the challenges of supporting preparation for pregnancy in primary care settings, and in providing easy access to preconception advice at the right time for women, were highlighted, particularly by users. The re-audit showed improvement in folate consumption but similar rates of attendance at preconception care and of achievement of good prepregnancy glucose control. More work is needed to develop alternative models of promoting good preparation for pregnancy particularly outside specialist settings and which address the diverse needs of women with diabetes. Learning Outcomes Appreciation of the risks of diabetes and pregnancy and the growing importance of this problem. Understanding the potential value of preparing for pregnancy for this group and the challenges of improving this. Awareness of the value of multi-centre population audit for monitoring trends in care and outcomes. Other Presenters no additional presenters 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title POSTER No4 The relevance and understanding of programme sustainability within the public health policy context: lessons learned from injury prevention. Abstract topic & Manifesto - A good start Submitted By Errington,G University of Nottingham Background Sustaining public health programmes can maximise the associated health benefits but presents a challenge to those delivering local interventions. There is currently a paucity of research into programme sustainability in the UK setting. Aim To explore the conceptualisation and role of programme sustainability within the context of global and national public health policy and to consider the relevance of this to the sustainability of local child injury prevention programmes. Method Policy documents that included goals or objectives for improving child health and/or strategies for injury prevention were identified. Twenty global and 29 English public health policies published between 1981 and 2014 were reviewed for reference to sustainability. In-text key word searches for associated terms were undertaken. One-toone telephone interviews were conducted with senior representatives of six agencies involved in child health policy development to obtain their views and understanding of programme sustainability. The findings were identified using thematic analysis. Results Thirty-six policy documents (73%) included the term sustain or its derivatives. Most were used with respect to environmental rather than health programme sustainability. Policies failed to make an association between long term public health outcomes and the need to sustain programme activities. Supportive strategies for sustainability did not feature within policy documents. Programme sustainability was regarded as relevant by all of the policy stakeholders. However their conceptualisation and views on sustainability varied reflecting individual experience and professional expectations. Conclusions Public health policy to-date has failed to address the issue of programme sustainability. Recommendations and guidance that may offer potential mechanisms for sustainability have not been incorporated consistently into policy. As a consequence the policy context is not supportive of local efforts to achieve programme sustainability and does not reflect the views of policy stakeholders.The usage of a range of terms to denote sustainability, together with a lack of consensus as to its definition and conceptualisation may have served to dilute the issue. Learning Outcomes To provide an appreciation of the relevance of programme sustainability in achieving public health aims. To understand the public health policy stance taken on sustainability and the likely impact of this on local programmes. To stimulate interest in programme sustainability within public health and encourage contributions to the evidence base, particularly from the European and UK contexts. Other Presenters Watson, M Evans, C 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title POSTER No5 An education in self-management of asthma: an epidemiological study of rules governing carriage of inhalers in secondary schools in North East England Abstract topic & Manifesto - A good start Submitted By Howard, SJ Public Health Specialty Registrar Background Teaching children to self-manage long-term conditions (LTC) has been shown to improve clinical outcomes and reduce healthcare costs. Asthma is a highly prevalent LTC in children. Correct use of inhalers is key to successfully self-managing asthma. Aim To assess the extent to which schools in the North East of England allow children with a diagnosis of asthma who are above the age of assumed medical capacity (16 years) are allowed to self-manage their condition though carrying their own inhalers. Method We considered mainstream state-funded secondary schools in two local authorities in the North East of England: South Tyneside and Newcastle upon Tyne. Where available, the school's policy governing inhaler carriage was accessed via the website. Where this was not available, schools were invited by email and letter to complete a brief online or postal questionnaire describing their school's policy. Policies and questionnaire responses were considered and categorised by two reviewers (one clinical and one nonclinical), with discussion used to reach consensus where categorisations differed. Results Only 14% of schools had a policy relevant to the research question publicly available on their website. A questionnaire response rate of 47% increased the total sample size to 57% of the 21 schools considered. In 50% of schools, agreement between the school and parents or guardians was required before pupils were allowed to carry their inhalers; in the remaining 50% of schools, pupils were allowed to carry their own inhalers without special permission. There were no associations between asthma policy and Local Authority, suggesting that schools developed policies independently. Conclusions The finding that 100% of included secondary schools in two North East Local Authorities allowed pupils to carry inhalers contrasts with a similar study of primary schools in Birmingham, where only 48% allowed pupils to carry inhalers. The requirement for parental permission in 50% of schools may be pragmatic, but is ethically dubious for children above the age of capacity whose parents may not be involved in medical care. Schools and Local Authorities may be missing opportunities to develop high-quality evidence-based asthma policies through intra- or inter-Authority collaboration. Learning Outcomes While the Literature describes the benefits of self-management of many paediatric LTCs, little focus has been given to self-management within the school environment. Delegates reading this poster will be inspired to explore ways in which Local Authority Public Health teams can influence practice to help ensure that schools do not squander opportunities to imbue self-management skills in children. Other Presenters Funston, W (Respiratory and General Medicine Specialty Registrar) 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title POSTER No6 An Exploration of the reasons influencing health care seeking behaviours of parents of young children in Sheffield Abstract topic & Manifesto - A good start Submitted By Garbe, F NHS Background Parents' health seeking behaviour has changed, leading to increasing levels of A&E attendances for children.Understanding parents’ reasons for their healthcare seeking behaviour, is essential to develop services appropriately to address their needs. Aim This study aims to identify and explore the reasons behind parents’ different health care seeking behaviour, for their children aged under 5 years in Sheffield for minor illnesses. Method A qualitative design was applied to allow an in depth exploration of the factors influencing parents’ health care seeking behaviour. A single researcher conducted semistructured interviews of parents in Sharrow, SureStart centre in Sheffield. The data was then collected by the single researcher. Thematic analysis was performed of the transcribed data in an inductive exploration of influencing factors. The study had ethical approval from the University of Sheffield Ethics Committee, and full informed consent was obtained prior to performing the interviews. Results 9 interviews were conducted ;8 females and 1 male, age range: 22 - 39 years (average: 29.4 years). All participants were registered with a GP. The most recurrent theme arising from this study was that parents lacked confidence, and were seeking reassurance and support to develop confidence in their decision making process when their young children were perceived to be ill. Lack of family support networks as well as issues of a lack of trust in primary care services, and confusion about service identity of the services available lead to presentations at the Children’s Hospital A&E department. Conclusions This study shows that the needs of parents for support in developing their parenting skills and coping strategies around dealing with their children’s illnesses are the primary reason for their health seeking behaviour.This study suggests that it is not a lack of choices and services available,that is driving the increase in A&E attendances but,lack of clarity about and trust in primary care services, coupled with parents' trust in A&E.More supportive and proactive primary care provisions are likely to be required to reduce A&E attendances for minor illnesses of children under 5 years of age. Learning Outcomes Other Presenters Owen, J 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title POSTER No7 Do alcohol and pregnancy mix? Insight from the development of a social marketing campaign to reduce alcohol consumption during pregnancy. Abstract topic & Manifesto - A good start Submitted By Rosser, J. Mrs Halton Borough Council Background Foetal Alcohol spectrum disorder (FASD) causes a range of medical conditions, including neurological damage. It is 100% preventable. Estimating the prevalence of FASD is difficult but we know alcohol is negatively impacting upon child development. Aim We aimed to investigate women’s knowledge of national guidance and the potential harms of drinking during pregnancy in order to develop a local social marketing campaign to encourage them not to drink alcohol when planning for, or during pregnancy. Method In order to investigate knowledge and beliefs a mixture of quantitative and qualitative methods were used. Based upon a literature review and local needs assessment a quantitative questionnaire was developed. To further explore the questionnaire findings qualitative interviews were also undertaken. Women were eligible to participate if they were of childbearing age (age 16 to 44) and resided within the Local Authority boundaries. In total 210 questionnaires were completed (150 street based, 60 online). In addition interviews were conducted with 40 women recruited via local children’s centres. Results Results show that local women: -Found current national guidance on drinking during pregnancy unclear and confusing - Do not understand alcohol units -Had not heard of FASD, and were not aware that drinking during pregnancy could cause long-term health harms -Can feel under scrutiny when discussing drinking habits, and indirectly criticised. Based upon the insight work a social marketing campaign and leaflet for midwives has been created. When asked about the campaign women wanted: -Simple, clear, hard hitting messages -More information on alcohol from midwives. -Not to use the term FASD Conclusions England lags behind countries such as Canada in raising awareness of the risks to the foetus from alcohol during pregnancy. This research found that women did not know how alcohol can harm their child, and the conditions that it can cause. The current national guidance is unclear and confusing, and women do not know what a safe level of drinking is. Social marketing campaigns on FASD need to be aimed at all women of child bearing age, be clear, with a simple, easily understood message, that doesn’t refer to FASD and focuses on stopping drinking when planning for a baby and during pregnancy. Learning Outcomes to develop a better Understanding of FASD and the health impact of alcohol during pregnancy -to gain Insight into women’s views on the department of health guidance on drinking during pregnancy and How it is interpreted and acted upon. -an example of a locally developed social marketing campaign, aimed at reducing alcohol consumption in pregnant women and women trying for a baby. Presenters Anwar, E. Dr Robinson, H. Ms 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title POSTER No8 Persuading the last 12%: could carrots or sticks help achieve full infant immunisation? Abstract topic & Manifesto - A good start Submitted By McNaughton, R. J. Teesside University Background Since the MMR debacle of the ‘90s, attempts have been made to rebuild trust in childhood immunisations. In 2011-12 MMR uptake stood at 88% - too low to achieve herd immunity & prevent epidemic flares Aim To understand the views, wants & needs of stakeholders to promote uptake of preschool immunisations (PSI) & assess acceptability of introducing financial incentives (FI) (cash reward) or quasi-mandatory schemes (QMS) (e.g. mandated for school entry) Method Part of a larger NIHR HTA funded study to explore evidence on FI/QMS, this component used qualitative methods (focus groups & 1:1 interviews) to explore the needs of: parents and carers of preschool children (n=91); health & other professionals (n=18); & those responsible for developing & commissioning immunisation services (n=6). Framework Analysis was used to develop a coding framework that was applied to the whole dataset. Interpretations of the emergent themes were verified between researchers & presented back to the project’s Parent Reference Group to ensure their coherence & relevance. Results Parents & professionals felt introducing FI was inappropriate. FI may encourage families living in disadvantage to prioritise immunisation, but unintended consequences could outweigh any advantage. FI essentially changes behaviour into a cash transaction which equated to bribery that had the potential to inadvertently create inequalities. Parents & professionals highlighted positives of introducing QMS, stating it felt natural, fair & less likely to create inequality. Despite QMS’ potential to positively impact on uptake there were concerns about implementation & workability of such schemes Conclusions FI for immunisation may not be acceptable, within a UK context. Introducing FI could have detrimental effects on uptake if it were associated with bribery & coercion, leading to the potential of herd immunity being insufficient to stop any future flares of infection. Mandating immunisation for school entry was the most acceptable option to all stakeholders & could contribute to the normalising of immunisation. However, future work would be needed to assess how this could be successfully implemented. Learning Outcomes An appreciation of the complexities associated with making changes to the UK childhood immunisation programme for preschool children. Other Presenters Shucksmith, J. and Adams, J. 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title POSTER No9 The introduction in Dudley of the Dried Blood Spot (DBS) testing service for babies born to hepatitis B positive mothers. Abstract topic & Manifesto - A good start Submitted By Cliff, LA Dudley Metropolitan Borough Council Background Dudley has achieved 100% uptake in Hep B vaccination for children born to positive mothers since 2009, but uptake of venous blood test at 12 month was considerably lower. Aim The initiative aimed to ensure that all babies born to Hepatitis B positive mothers in Dudley are tested post vaccination in a timely manner, and provide assurance to the Director of Public Health. Method Following consultation with Public Health England, the Office of Public Health Immunisation Team (OPHIT), were successfully designated as local Co-ordinators of the Dried Blood Spot Service in Dudley. Results Following the introduction of the DBS testing service in Dudley in June 2014, 100% of babies have been tested. All results have been negative for hepatitis B infection. Conclusions The only method previously available for testing the child’s blood was via a venous blood sample, which can be unpleasant for both the child and parent, and requires a visit to the local hospital as paediatric blood samples are not routinely taken in General Practice. The DBS has proved a simple easy test which is acceptable to both parents and Practice staff. It has a quick and efficient reporting system and increases compliance of post vaccination blood testing. Encourages the fulfilment of recommendations in Reducing differences in the uptake of immunisations. (NICE PH Guidance 21). Learning Outcomes Delegates will be informed and updated on the effectiveness and efficiency of this procedure. This will provide the background needed to enable the introduction of this programme in their own areas. Introduction of this service will lead to an improved service to patients. Other Presenters Jones,B 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title POSTER No10 Early nutrition for later health: why ‘early’ should start in pregnancy Abstract topic & Manifesto - A good start Submitted By Background Judy More, Infant & Toddler Forum member Evidence shows that interventions during pregnancy and the first two years of life affect later health outcomes, particularly childhood obesity. Improving nutrition and lifestyle during this window of opportunity is crucial. Aim Method - An extensive literature search and interviews with key experts in the field - Qualitative and quantitative surveys of 150 healthcare professionals and 1,000 mothers/mothers-to-be to understand perceptions/attitudes and the level of knowledge about the Results - Maternal nutritional status and BMI during preconception and pregnancy impacts on programming and development in the fetus, and birth and health outcomes in the mother and child. Assessment of BMI and weighing during pregnancy is not routine - Knowledg Conclusions Families need updated, consistent evidence based information on nutrition and weight management preconception, during pregnancy and early life and HCPs need more time, resources and training to effectively deliver this. Learning Outcomes • Nutritional status of preconception and pregnant mothers has an impact on health outcomes in children • Nutrition advice should be given as early as possible, ideally before conception • More healthcare professionals working with preconception & pregnant women and young families are needed and they need more evidence based training, up to date knowledge and resources on nutrition and lifestyles Other Presenters Singhal, A, Professor of Paediatric Nutrition, Institute of Child Health, UCL and Chair of the Infant & Toddler Forum 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title POSTER No11 Making the case for more equitable investment in the Health Visiting programme: Using data to benchmark local need in Redbridge, London Abstract topic & Manifesto - A good start Submitted By Ferguson, K London Borough of Redbridge Background In October 2015, the 0-5 Healthy Child Programme will transfer from NHS England to Local Authorities, with each local authority receiving a grant to cover commissioning costs. In Redbridge, there was concern that the proposed grant would be insufficient t Aim We wanted to make the case for a more equitable funding allocation, so that Redbridge would have access to a similar level of funding per under-five head of population to other boroughs, in order to adequately deliver the Health Visiting service as mandat Method Our current provider calculated the cost of delivering the 0-5 Healthy Child Programme locally. We compared this with the proposed grant allocation to calculate the funding shortfall. We benchmarked the Redbridge allocation with that in other London boroughs, using Index of Multiple Deprivation and child poverty as proxies for need. We used the Cowley (caseload) Model to calculate the optimal number of Health Visitors for Redbridge, based on deprivation. Our calculations informed advocacy work with other London Councils as well as a letter from key Council/partnership committees in Redbridge to the Secretary of State for Health, expressing concern at the inadequate levels of funding. Results The cost of providing a mandated service was calculated as £4.67 million in Redbridge. The proposed allocation of £2.9 million represented a 38% shortfall in funding. Benchmarking showed Redbridge had the 8th lowest grant in London, despite deprivation and child poverty being comparable with boroughs with higher allocations. Using the Cowley Model, we calculated that Redbridge would require 59 additional Health Visitors to provide a service appropriate for its deprivation level. Following communication of this information to the Secretary of State for Health, revised allocations were issued. Redbridge’s grant was increased to £4.25 million. Conclusions In conjunction with other London Councils, we appealed against the low Health Visitor grants that had been allocated to some councils. Following our appeal 12 councils, including Redbridge received an increased allocation. This reduces the projected funding shortfall in Redbridge to 9%, increasing the opportunity for us to provide an adequate health visiting service. National government have also committed to move towards a grant allocation based on need from 2016/17. While we cannot directly attribute these decisions to action taken in Redbridge and by Councils in London, we are pleased to have made a contribution to this positive outcome. Learning Outcomes • To understand about the transfer of Health Visiting and the implications for local authorities in accepting the service • To understand what data is available to estimate levels of need in the under 5s and its limitations • To understand how collaboration and engagement in the political process can lead to positive outcomes for population health Other Presenters Ogilvie, F; McCusker, V; Xavier, G; Meeran, M Sher-Arami, D; Hobart, V 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title POSTER No12 MeTime Club: An integrated Approach Supporting Mums and Mums-to-Be to Stop Smoking. A Case Study in The Wirral. Abstract topic & Manifesto - A good start Submitted By Sankla, L, MFPH and FRSPH Solutions4health Background Smoking in pregnancy remains a major Public Health concern with a prevalence in England of around 12%. Not only is the mother and her unborn child at risk of developing resultant health inequalities, there is also the significant cost to the NHS. Aim The aims were to increase: • health, wellbeing and self esteem of pregnant women smokers living in the 20% most deprived areas • The numbers stopping smoking during pregnancy; two months post-partum • referrals to other relevant lifestyle services Method The innovative programme, combined professional advice, support and a supply of patches or other nicotine replacement therapies, with fun and interactive activities. The integrated model included: • A 12 week course delivered for an hour and a half each week • Transport and a crèche were provided • Section A of the session focused on providing smoking cessation • Section B of the session delivered self-management topics; o Stress/triggers; Peer Pressure /Social Influence o Body Image; Practical Exercise Class o Cookery classes/tips o Feeling down o Communication o Visitors o Looking back and the future Results The MeTime Club places a strong emphasis on raising self-esteem through smoking cessation and delivering a range of holistic therapies. • Eliminated attendance boundaries by offering transport; a crèche and home visits • Integrated model, with innovative user participation has resulted in high CO verification rates • 100% of 112 signs up SAQD with 63% quitting at 4 weeks and 42% at 12 weeks • 73% lived in the 20% most deprived wards • 40 out of 44 women increased their self esteem and four had maintained a constant score • Out of 112 women, 11 of their significant others signed up to the service Conclusions The MeTime integrated model approach not only helps mothers and mothers-to-be to successfully quit smoking it also raises their levels of self reported self-esteem. Learning Outcomes • Recognise, explain and implement methods of breaking down access barriers for mums and mums to be to stop smoking services • Recognise and explain the power of integrating fun and interactive activities to adherence and positive outcomes for smoking cessation • Develop local programmes based on an evidence based model • Raise awareness of effective tailored services to pregnant women 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title POSTER No13 The effectiveness of an outreach sexual health intervention designed to prevent repeat teenage pregnancy Abstract topic & Manifesto - Help people live healthier lives Submitted By Jones, C Senior Research Fellow in Maternal and Reproductive Health Faculty of Health and Social Care, University of Hull Background Teenage pregnancy is a global problem (WHO 2014) and preventing unplanned repeat teenage pregnancies (URPs) is an important strand of sexual and public health promotion. Aim We used qualitative methods to explore teenage mothers (n = 40) experiences of home based sexual health care. The aim was to understand how the service equipped teenage mothers to make informed choices about contraception and prevent a URP. Method The study took place within a Young Person’s Sexual Health Service responsible for the delivery of home based sexual health care to new mothers aged 16 – 19. The ‘Preventing Second Pregnancy’ (P2P) service as it is called provides care for 200 teenage mothers a year. Semi structured interviews were undertaken. NHS ethical approvals were obtained. Following data analysis (Ritchie & Spencer 1994), data were arranged into the 3 themes; Teenage mothers experiences of P2P; Teenage mothers reflections of the attitudes of the P2P nurses; Impact and understanding. Results P2P provided a flexible approach to service delivery, which in turn facilitated positive engagement. Overall the data reflects that teenager’s engagement with home-based contraception is motivated by a need for privacy, convenience, flexibility and appropriately timed access. Furthermore, the data highlighted the positive impact of a brief intervention after childbirth on sexual and reproductive health with respect to preventing URPs in teenage mothers. Teenage mothers in this area now use the support systems, and sexual health services around them with much less hesitation. Conclusions P2P equipped teenage mothers to make informed choices about contraception and future sexual health. Firstly, the findings highlight the reasons why teenage mothers find nurse led outreach services more engaging than traditional clinic based services; furthermore, in the UK and on a global level, for commissioners and service providers, the data illustrates the positive effects of this model of service provision in ensuring implementation of the NICE (2007) guidance on prevention of STIs and under 18 conceptions. Learning Outcomes There is considerable stigma of accessing sexual health care via GPs and clinics for teenage mothers and young people in general. The UK still has the highest rate of teenage pregnancies in Western Europe (NICE 2007), and qualitative accounts of teenage mothers highlight that home based contraceptive care can prevent unplanned pregnancy after childbirth and promote good sexual health. Other Presenters Hayter, M Professor of Reproductive and Sexual Health Faculty of Health and Social Care, University of Hull 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title POSTER No14 Improving the help and support provided to people who take New Psychoactive Substances (‘legal highs’) Abstract topic & Manifesto - Help people live healthier lives Submitted By Fletcher, EH NHS Background Year on year the number of New Psychoactive Substances (NPS) produced increases. The concern about the impact of NPS on public health is such that the Scottish Government has made tackling NPS a priority for local Alcohol and Drug Partnerships. Aim 1) To improve our understanding of NPS 2) To identify issues, concerns and needs of people who either take NPS themselves, or are affected by others’ use 3) To improve the help and support offered to people who either take NPS or know others who do Method In collaboration with local Alcohol and Drug Partnerships we conducted a Needs Assessment comprising i) routine data analysis, ii) population survey and iii) discussions with professionals and local community groups. Routine data were sought from various organisations including Police Scotland, Scottish Ambulance Service and NHS. The anonymous online population survey ran for 5 weeks and was promoted by local radio, television and print media. We spoke with professionals in health, trading standards, police and the voluntary sector and with individuals with first-hand experience of NPS. Results Data concerning NPS are not routinely collected by most services. The survey attracted 687 responses and together with the various discussions provided a wealth of information concerning the impact of NPS. The ease of access and availability of NPS through shops was highlighted as were the significant adverse effects experienced by users. The Needs Assessment makes recommendations which are being considered and adopted at both a local and a national level. The report formed the basis for a Members’ debate at the Scottish Parliament on the 6th January 2015. Conclusions NPS are a rapidly evolving entity. The Needs Assessment made recommendations which can be broadly grouped into i) improving data collection to monitor NPS-associated trends ii) raising awareness of NPS iii) advocating the restriction of access to NPS iv) facilitating information sharing of current NPS trends and v) the development, monitoring and evaluation of NPS-specific support delivered by services. This report provides a platform through which to consider and improve the way in which we provide help and support to those who take NPS or know others who do in future. Learning Outcomes The presentation will explore the current public health concerns associated with NPS. It will summarise the results from the Needs Assessment and reflect on the successes and challenges of conducting such a piece of work for future learning. The recommendations will also be presented with consideration as to their future implementation. Other Presenters Tasker, S Easton, P Denvir, L 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title POSTER No15 Clustering health-related behaviours in two British birth cohort studies. Abstract topic & Manifesto - Help people live healthier lives Submitted By Mawditt, C NHS University College London Background Research findings indicate that health-related behaviours are associated with one another and do not co-occur within individuals by chance alone. There is a growing body of research evidencing the clustering of health-related behaviours. Aim This research aims to extract the clustered patterns of four health behaviours (smoking, alcohol, diet, physical activity) in two British birth cohort studies born 12 years apart. Method This study uses data from two British birth cohort studies: the 1958 National Child Development Study (NCDS) and the 1970 British Birth Cohort Study (BCS70). The four health-related behaviours are: smoking (current numbers of cigarettes per day), alcohol use (number of units consumed in the last week), diet (average consumption frequency of 5 food groups) and physical activity (average leisure time frequency). Latent Profile Analysis will be used to extract the clustered patterns of health-related behaviours in each birth cohort study. Results Three clusters were extracted at age 33 in the NCDS and at age 34 in the BCS70. The three clusters were labelled; “Multiple Risky Behaviours”, “Smokers”, “Healthy lifestyle”. “Multiple Risky Behaviours” were the smallest cluster in both studies (6.4% NCDS; 4.5% BCS70) followed by “Smokers” (25.2% NCDS; 19.7% BCS70) and "Healthy lifestyle" were the largest cluster in both studies (68.4% NCDS; 75.7% BCS70). Conclusions The results of this study can contribute to the development of health-related behaviour policies and interventions that target homogeneous subgroups of the population. Learning Outcomes That health-related behaviours do cluster together and that the current approach to addressing health-related behaviours as individual entities, is no longer appropriate. The audience will also learn the basic principles of Latent Profile Analysis to identify clustered patterns. Other Presenters N/A 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title POSTER No16 Transforming the ‘foodscape’: A systematic assessment of Out of home food outlet (OHFO) interventions in England Abstract topic & Manifesto - Help people live healthier lives Submitted By Ashley Adamson University of Newcastle Background Eating out of the home is increasingly common and contributes approximately 10% of total energy intake. These foods are usually high in energy, fat and low in micronutrients. These outlets are a potential target for interventions to tackle obesity. Aim To conduct a systematic search and documentation of the range and any evaluations of out of home food outlet (OHFO) interventions completed, ongoing or planned in England. Method Academic, UK trial and research, grey literature and media databases, along with UK internet pages and relevant websites were searched using combinations of keywords. All 355 councils in England were contacted and enquiry email messages were directed to appropriate individuals. Relevant professionals were targeted via email and bulletins. Information was also requested using social media. Information received was screened to identify interventions that met the inclusion criteria. Data extractions were completed by researchers and sent to intervention teams to check accuracy. Results The searches identified 102 interventions. Further information was obtained for 75 interventions and included 43 ‘award scheme’ interventions and 32 ‘non-award scheme’ interventions. The majority were delivered by environmental health officers. There were 37 with outcome evaluation results. Most evaluations focused on the acceptability of the intervention to OHFOs rather than to customers. Evaluations highlighted the need for a cost neutral intervention (to the outlet) and recognised the need for a significant investment of time on behalf of the intervention deliverer. Conclusions A broad suite of interventions were identified but ‘award scheme’ were most popular. Details about set-up and running costs were limited. This evaluation evidence suggests that while delivering interventions in OHFOs requires significant commitment, these OHFOs have the potential to provide healthier options. Learning Outcomes This study provides a description of the type, location and evaluation of mostly unpublished interventions in OHFOs in England. The evaluation results will help determine the best candidate interventions for further investigation and intervention development. Other Presenters Moore, HJ Summerbell, CD Wrieden, WL Abraham, C Adams, J Araujo-Soares, V White, M Lake, AA Hiller-Brown, F 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title POSTER No17 Protecting children from secondhand smoke: The success of an integrated approach in the North East of England Abstract topic & Manifesto - Help people live healthier lives Submitted By Surtees, L FRESH NE Background Smoking rates in North East England have fallen from 29% in 2005 to 22% in 2013 because of comprehensive tobacco control delivery. UK smokefree legislation has achieved high compliance but children’s exposure to secondhand smoke (SHS) is a concern. Aim Reducing SHS exposure is a priority for Fresh, the North East's locally-commissioned comprehensive tobacco control programme, has developed an integrated approach to protecting children from SHS to broaden the protection afforded through legislation. Method The Fresh integrated approach supports stakeholders in promoting smokefree lifestyles and includes: •an insight-led media campaign 'Take 7 Steps Out' to keep homes smokefree, in partnership with Tobacco Free Futures who led this work •a training programme for staff working in the community to support smokers to keep their homes and cars smokefree •a tobacco control module for further education to build capacity amongst future community staff •resources to help local authorities implement smokefree playgrounds •ongoing advocacy around the need for further legislative protection of non-smokers Results The proportion of smokefree homes in the North East has risen from 43% in 2009 to 67% in 2014, demonstrating ongoing shifts in social norms of smoking behaviour. ‘Take 7 Steps Out’ was seen by 2 million North East people and hundreds of community staff have been trained to promote smokefree lifestyles among their clients. Many North East councils are implementing or discussing smokefree playgrounds as part of local strategies. The North East public has high support – currently 84% - for a law to protect children from SHS while travelling in cars which is soon to be considered by Parliament. Conclusions Reducing exposure to SHS is a key objective towards the North East’s goal of making smoking history and much progress has been made over the last 10 years. In addition to comprehensive smokefree legislation, integrated complementary resources delivered consistently across a regional footprint, supported by local and national action, help to develop infrastructure, raise awareness and change social norms. Public and stakeholder support for further measures can be harnessed to make the case for new regulations, e.g. smokefree cars. The challenge ahead is to ensure continued progress is made. Learning Outcomes The audience can expect to learn about: • Why secondhand smoke is a concern in the North East • What is being done to reduce exposure and how the integrated resources support each other • The added value of regional collaboration on tobacco control, supported by local and national action; • The North East vision of making smoking history and how delegates can support this Other Presenter Lloyd, A 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title POSTER No18 Alcohol and cancer, re-establishing the links through a social marketing campaign Abstract topic & Manifesto - Help people live healthier lives Submitted By Shevills C. BALANCE NE Background The North East suffers from the worst rates of alcohol-related health harms in England. In 2009 a regional office was launched to reduce consumption and harm. A commitment of 'Balance' is to annually produce a mass media social marketing campaign. Aim The objective was to run a hard-hitting alcohol and cancer campaign to re-position alcohol closer to tobacco in terms of the health harms it causes; encourage people to consider their drinking; and promote Alcohol Concern's Dry January. Method A marketing campaign ran on TV and online in November 2013, supported by PR and partner communications. It featured a father preparing dinner for his children while drinking a beer in which a tumour is seen growing. The message stated alcohol is a class one carcinogen like tobacco and that risk increases with consumption. A linked TV campaign and engagement process followed to recruit sign-ups to Dry January. Results The evaluation revealed 7 in 10 rated the campaign 'good' or 'excellent' and agreed alcohol, like tobacco, causes cancer. Half of those drinking above the guidelines said it would encourage them to cut down. Alcohol industry efforts to ban the advertisement via the Advertising Standards Authority failed. The Dry January recruitment process saw significant partner involvement while 28% of sign-ups to the national campaign were from the North East. An evaluation of longer term behaviour change is awaited. Conclusions While the results are promising more work is required to understand whether linking hard-hitting campaigns with calls for changes in individual behaviour delivers improved results, though it's clear a regional focus on Dry January improves recruitment, with the NE performing better than any other region. Learning Outcomes Audience members will leave with an understanding around how an alcohol related mass media social marketing campaign can be successfully implemented across an English region. The presentation will also talk in depth about evaluation and the impacts of the campaign on the target population. Other Presenters n/a 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title POSTER No19 Television-based health promotion in General Practice waiting rooms: a cross-sectional study evaluating propensity to seek healthcare services Abstract topic & Manifesto - Help people live healthier lives Submitted By Jawad, M Southampton City Council Background Primary care settings play an important role in health promotion, but no studies to date have evaluated television-based health promotion initiatives in clinical waiting rooms. Aim To evaluate whether a television-based health promotion initiative would increase propensity to seek healthcare services. Method This cross-sectional survey of 1,696 patients attending 49 General Practices in Brent, northwest London, evaluated the ‘Life Channel’ – a series of six brief health promotion advertisements displayed over ten minutes on TV in the General Practice waiting rooms. Logistic regression identified sociodemographic predictors of an intention to access dental and ‘other healthcare services’ as a result of viewing the Life Channel. Results 10.7% of patients intended to contact a dentist, and 31.6% intended to contact another health service because of the Life Channel. Intention to contact a dentist was significantly associated with younger, male patients of black ethnicity. Intention to contact other health services was significantly associated with younger patients and smokers. Conclusions General Practice waiting rooms are suitable settings for television-based health promotion, which may increase awareness of and trigger propensity to access healthcare services. Television-based health promotion may appeal more to certain ethnic groups and high risk groups in society (e.g. smokers), thereby narrowing inequalities. More research is needed to identify longer term outcomes of television-based health promotion. Learning Outcomes Health promotion is possible in a variety of clinical settings, and these should be evaluated by sociodemographic characteristics of patients in order to identify evaluative inequalities. Other Presenters Ingram, S Choudhury, I Airebamen, A Christodoulou, K Wilson Sharma, A 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title POSTER No20 Physical Activity Facilitation for older adults at risk of disability - a feasibility study and exploratory pilot RCT. Abstract topic & Manifesto - Help people live healthier lives Submitted By Morgan, GS University of Bristol Background As people live longer, their risk of disability increases. Age-related disability affects quality of life and increases health and social care costs. Preventing or delaying disability is therefore a key public health objective, and an effective interventi Aim A new theory-driven behavioural intervention has been developed with the aim of increasing physical activity in older adults at risk of disability. This pilot RCT tests the feasibility and acceptability of this intervention with older adults. Method Participants were recruited from GP practices around Bristol and were eligible to participate if they were aged 65 or over, inactive, not disabled, and at risk of developing disability (Short Physical Performance Battery score <10/12). Participants were randomised to intervention or control arms and will be followed up after 6 months. Those in the intervention arm receive sessions with a trained Physical Activity Facilitator, delivering a theory-based intervention. The main outcomes of interest are recruitment, adherence, and acceptability. Data were also collected on physical function; objective physical activity; mood; wellbeing; cognitive function; social support; QoL; healthcare use. Results Out of 1875 postal invitations sent out by practices 1313 (70%) of patients responded with 347 (26%) expressing an interest in the study. 200 (58%) fitted the initial eligibility criteria and were invited to a clinical screening appointment. 51 (26%) patients fitted the full criteria and were enrolled in the RCT and randomised at a 2:1 ratio to intervention or control arms. Early results on the variability of important outcome measures and qualitative findings on participant experiences will be presented. This is an exploratory trial and feasibility study of a novel, theory-based physical activity intervention in older adults. Conclusions The intervention, if effective, has the potential to reduce disability and improve quality of life in older adults. Before proceeding to a full-scale trial a pilot trial is necessary to ensure intervention feasibility and acceptability, and that the intervention shows evidence of promise. We present early findings from a pilot study aiming to address these objectives. Learning Outcomes 1) To learn about a novel, theory-based physical activity intervention designed for older adults at risk of disability - Physical Activity Facilitation 2) To understand the methods used in the exploratory pilot RCT and feasibility study 3) To hear about the early findings of the study and how these may influence future work in this field Other Presenters Haase, AM Campbell, R Ben-Shlomo, Y 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title POSTER No21 A smooth path or a rocky road? Five ‘I’s of Influencing change in the local authority setting. Abstract topic & Manifesto - Help people live healthier lives Submitted By Bethea, J. Lecturer in Public Health & Epidemiology The University of Leicester. Background Public health has a long tradition of presenting the evidence for change and in providing recommendations around how change might be realised. This has arguably become more challenging since the move to Local Authorities that are both complex and politica Aim To describe the levers and potential barriers to influencing change in the local authority setting, illustrated through a cross-organisational piece of work around transition to adult services for young disabled people. Method A joint specific needs assessment was completed and this generated a range of recommendations. These were prioritised through action planning sessions with key stakeholders, leading to the development of specific working groups. Through this process a number of levers to facilitate or potentially hinder change were identified. Results Five key levers were identified: Need for Impetus - a requirement to conform to statutory requirements/new policy and/or having high level support for change. Inclusion– ensuring the right individuals/organisations are included and able to commit to actions. Acting as an Intermediary- working with/ between organisations, understanding issues/relationships, maintaining momentum in taking forward actions and recommendations. Influence – developing relationships with stakeholders, meeting commitments, maintaining enthusiasm. Independence- objectivity in providing evidence for change and in making associated recommendations. Conclusions Influencing change can be challenging, particularly in the relatively new and politically orientated environment of a Local Authority. Many of the levers or conversely the potential barriers to change are orientated around developing and maintaining trust and relationships. Being perceived as having a degree of independence within the organisation may itself help develop and maintain trust. Public health is also well situated in terms of being the ‘lynch pin’ that maintains relationships between organisations and also maintains momentum during the change process. Learning Outcomes The audience will learn how a cross-organisational piece of work and the associated recommendations highlighted a number of potential levers or potential pitfalls to change. Recognising these could help facilitate working both within the Local Authority setting and in working across a number of sectors or organisations. Other Presenters Moore, R. Director of Public Health. Leicester City Council. 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title POSTER No22 Co-production evaluation of an asset based tobacco control programme Abstract topic & Manifesto - Help people live healthier lives Submitted By McGeechan, G. J. Teesside University Background In areas of high deprivation smoking prevalence is higher than the national average. Tobacco control may impact less on these populations due to wider determinants of health which hinder their impact on changing social norms. A FUSE project Aim Use an asset based community approach to reduce smoking prevalence in a socially deprived community of County Durham by tackling wider determinants of health. Method An integrated asset based approach involving Health Trainers, community volunteers, and asset mapping was used to promote wellbeing and tackle wider-determinants of health which impact on smoking. Local volunteers were trained to deliver a survey to establish smoking prevalence. An asset mapping tool will be used to measure the impact on the community looking at skills development and future employment of volunteers, new community groups established, and improved access to existing groups. Results will be fed back to the community to inform work aimed at addressing wider determinants of health Results An asset mapping exercise has identified a number of community groups and begun engaging with the local community, council, local area partnerships, and the local housing association. Furthermore, 2 additional groups have been set up to deliver walk 4 life within the community. To date 10 volunteers have been trained to deliver the survey, with 98 surveys completed to date. Results of the survey will be reported to the community via social media, community newsletters, and community networks before work begins on wider-determinants of health. Conclusions An asset based approach has identified an appetite for change within the community and has brought volunteers together with local organisations and a range of partners to address wider-determinants of health. Having a health trainer form the local community engaged in this project, along with the asset mapping exercise has been a key component in bringing the community together to promote healthy behaviour change. Learning Outcomes As smoking behaviour is influenced by a number of factors, any intervention should target wider-determinants of health. An asset based approach is an ideal way to engage local residents with policy makers and local organisations to ensure that issues that matter to the community are addressed, with the hope that improving these issues will have a positive impact on smoking behaviour Other Presenters Woodall, D. 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title POSTER No23 Embedding Making Every Contact Count (MECC) in Nursing and Midwifery Abstract topic & Manifesto - Help people live healthier lives Submitted By Crosland, A University of Sunderland Background Making Every Contact Count (MECC), a tool for providing evidence-based brief advice, interventions or signposting, encourages all staff in public sector organisations to consider how all contacts with service users could improve health and wellbeing. Aim The study explores how, following a programme of skill development, staff in Foundation Trusts are prepared to offer brief advice, brief interventions or signposting to patients and what is required within an organisations to allow this to happen. Method Senior staff in two Foundation Trusts identified current priorities and opportunities for implementing MECC and to identify how best to achieve this and with whom, a staff training programme was developed. There were two levels of training: low intensity, focussing on signposting and high intensity which used brief interventions. Evaluation involved interviews with senior staff, structured questionnaires for staff at the end of each training session and one month later and interviews with five staff per participating Foundation Trust to explore barriers and facilitators to using MECC. Results Engagement differed between departments but where senior support existed the intervention was well received with recognition that MECC had a place within trusts. Senior staff considered MECC gave legitimacy to nurses and midwives to talk about public health. Early discussions identified a need for low intensity sessions to contextualise MECC and training on opening and closing healthy conversations before high intensity training in brief interventions. MECC was easier to implement where it fitted with existing priorities, without this it was difficult to justify the time involved. Conclusions Successful implementation of evidence-based interventions within organisations requires both engagement of staff at all levels and suitable skill and knowledge development, especially contextual information on how MECC aligns with local and national priorities. Staff at all levels recognised the value of such interventions but adoption was dependent on the model and the context in which it was used. While public health is typically not seen as part of the role in secondary care, MECC provides a significant opportunity for staff to instigate health improvement conversations with patients. Learning Outcomes An understanding of the facilitators and barriers to implementing an evidence-based intervention with nursing and midwifery staff in Foundation Trusts. Training in opening and closing healthy conversations is an important aspect of developing the public health role of staff based in Foundation Trusts. Other Presenters McCabe, K Wilson, K Ling, J Wallace, A 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title POSTER No24 Co-production evaluation of an Exercise Referral Scheme (ERS) for adults with existing health conditions (in association with FUSE) Abstract topic & Manifesto - Help people live healthier lives Submitted By McGeechan, G. J Teesside University Background Physical activity should be seen as a clinical need which can improve both physical and mental health, participation in which is associated with a reduced risk of over 20 health conditions. This relationship is linear meaning even a small increase in phys Aim The primary aim was to assess the effectiveness of the scheme at improving physical health outcomes for a cohort of people with existing health conditions who were sedentary on entry to the service. Method A mixture of survey data and anthropometric measures were used for this evaluation. Each participant was measured on a number of anthropometric measures on entry to the service, exit from the service and at 6-months follow-up to assess changes in health outcomes, such as waist circumference and weight. Participants were also asked to selfreport levels of physical activity using the 7-day recall tool to assess what impact the service had on engagement in physical activity over time. Results Participants who completed the 12-week programme were significantly more likely to have become physically active than to have remained inactive. At 6-month follow up participants were still more likely to be physically active than inactive. Significant reductions in waist circumference and BMI were observed when comparing baseline with exit review. Furthermore a significant increase in physical activity was observed when comparing baseline with exit review, and baseline 6-month follow up. Attrition rates were high with only 41% of those starting the service completing the 12-week programme. Conclusions While attrition rates for this service were quite high, they were no higher than for other services of this type. The results of this evaluation seem to indicate that when working with clients who are ready to change their behaviour some quite positive results can be achieved even months after leaving the service. However, as this service was quite costly, it remains to be seen whether or not this service represents good value for money. Learning Outcomes NICE guidelines recommend that ERS should only be used in the management of existing health conditions, but should not be used solely for the purpose of increasing physical activity. The results of this evaluation have highlighted that such schemes can improve the physical health outcomes of individuals with existing health conditions. Other Presenters Phillips, D 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title POSTER No25 What factors influence smoking behaviour in young females? Abstract topic & Manifesto - Help people live healthier lives Submitted By Atenstaedt, R.L. Public Health Wales & Institute of Health, Medical Science and Society Background Smoking is the single biggest cause of cancer in the world. Although there is a lot of research on youth smoking, very few studies have looked at females in the 11-12 year age group – the age at which studies suggest females start to smoke. Aim The aim of this study was to address a research gap by estimating the prevalence of smoking in young females in North Wales and by exploring in depth current knowledge, attitudes and behaviours to smoking in this demographic. Method A two page bilingual survey was sent out to all 11-12 year old females in a total of 63 secondary schools, including special schools in North Wales. In addition, five focus groups were conducted in areas with high levels of deprivation and high adult smoking prevalence. Results There is an average smoking prevalence of 2% in 11-12 year old females in North Wales, although this more than doubled in deprived communities. Young females with low aspirations that did not take part in sport or after-school activities were more likely to smoke or use e-cigarettes. Most participants knew where to purchase e-cigarettes and were aware that they contain nicotine. Young females felt that smoking was generally unappealing, especially due to the more superficial consequences such as impact on their appearance. Conclusions Anti-smoking campaigns should target both parents and young people; campaigns also need to focus on raising aspirations and confidence in young women and stand alone anti-smoking messages are unlikely to work; young females respond best when they perceive themselves or a family member being harmed by smoking. Learning Outcomes Learn more about prevalence of smoking in 11-12 year old females Learn more about knowledge, attitudes and behaviours to smoking in this demographic. Learn more about how to design an anti-smoking campaigns Other Presenters Evans, K. Lloyd-Jones, N. 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title POSTER No26 Implementing prudent practice: optimising outcomes of elective surgery in Cardiff and Vale through systematic lifestyle risk factor management. Abstract topic & Manifesto - Help people live healthier lives Submitted By Griffiths, S. (Dr) Cardiff and Vale Public Health Team Background Lifestyle risk factors are associated with significant morbidity. Novel approaches are needed to increase awareness and to support patients and the clinicians responsible for their care to improve their outcomes. Aim To improve operative outcomes for patients by ensuring that behaviour change support is systematically available for people who smoke and/or people who are obese, as a routine part of elective surgical pathways. Method A multidisciplinary team undertook wide ranging activities across primary and secondary care: -Stakeholder consultation -A test phase in selected clinical settings -Seeking legal advice -Equality Impact Assessment -Care pathway mapping -Service capacity modelling exercise The Health Board was informed of policy development through regular briefings. Results GP feedback suggested the policy built upon normal referral practice. Secondary care feedback about the implementation process was supportive. Discussions with community and clinical groups were overwhelmingly positive, although some raised concerns. All comments were collated and informed policy development/implementation. The Policy was formally adopted from 01/12/13. A clear rise in referrals to both smoking cessation and weight management is evident. Interim outcomes (quit rates/weight loss) are being monitored. It is not yet possible to demonstrate an effect on operative outcomes. Conclusions Our work demonstrates that it is possible to implement a policy approach spanning primary and secondary care which can support prudent healthcare principles, positively influence clinical practice and potentially improve patient outcomes. Learning Outcomes To share an example of how a policy has been developed and implemented to improve operative outcomes for patients. Other Presenters Absi, C. Hopkins, S. (Dr) Lewis, R. Nealon, T. Nicholls, H. Poole, H. Prygodzicz, J. Wood, S. (Dr) 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title POSTER No27 Explore More Outdoors with Hackney Wild Walks: Encouraging children to get active by making walking fun and getting families exploring green spaces. Abstract topic & Manifesto - Help people live healthier lives Submitted By Scott, K. Hackney Council Background Hackney is inner London’s greenest borough. The 3.3 million square metres of parks and open spaces are one of the borough’s greatest assets. It’s an easy place to get active outdoors but 25% are overweight by reception age. Aim To create a fun walking guide putting children in charge. The aim was to design an attractive useful product that would encourage families to explore their community and connect with nature. The focus was on fun, and increase activity by stealth. Method The project was based on the principle that people – especially children - are more likely to do something if it's fun. To subtly reach the target audience, each walk started in an area with the highest rates of childhood obesity. Each route went past local facilities that could be revisited after the walk and used to either increase connection with nature, such as a park or community garden; increase physical activity, such as a playground or skate park; or to improve general health, such as a children’s centre. The walks were designed to be manageable for young children. Results The Wild Walks guide received consistently positive feedback from parents, children and online from Hackney residents and walking organisations. Around 90,000 guides were distributed and additional copies placed in public places ran out within days. Over 2,200 people visited the Wild Walks web page. It was identified that front-line staff who work with children lacked confidence in promoting walking locally. To overcome this barrier a set of professional development sessions to explore each of the three walks, which were delivered to 65 people. Conclusions Whilst it is difficult to evaluate the impact of Wild Walks, it has contributed to the culture change within the borough. It is a fun useful resource and supported residents to make use of local assets, without need for expensive infrastructure changes. The next stage is to build on Wild Walks, increasing community involvement and developing and signposting walks and helping interested residents and community groups to deliver the Wild Walks. Encouraging residents to be more confident exploring and playing outdoors, making priorities around physical activity easier to achieve. Learning Outcomes * An understanding of hidden barriers to physical activity and how to overcome them * Inspiration for making the most of local assets, discovering hidden gems and ‘healthy resources’ * A practical application of ‘fun theory’ of behaviour change *Delivering physical activity by stealth. * For a PH product to be most effective it must aim to be as useful and attractive as possible Other Presenters 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title POSTER No28 The North East Better Health at Work Award: improving health through partnership and collaboration Abstract topic & Manifesto - Help people live healthier lives Submitted By Orange, D. Public Health England, North East Background WHO supports workplace health programmes as a means of promoting healthy workplaces and the North East Better Health at Work Award is a nationally-recognised, externally evaluated example of good practice with a unique partnership approach. Aim The aims are: • To improve the health and wellbeing of North East workers • An inclusive, standardised framework • Recognition for workplaces which actively promote health • Sharing of good practice Method The programme consists of four levels, with a range of progressively challenging criteria. Central to its success is the identification of ‘health advocates’ within the workforce who, with the support of senior management and health improvement specialists, drive the initiative from within, organising activities to meet the criteria and offering peer support and encouragement to their colleagues adding capacity, in effect, to the wider public health workforce. All 12 North East local authorities support the programme and it is co-ordinated by the TUC on their behalf. Results Over 400 companies have taken part so far, with current participants representing 150,000 employees. All sectors are represented and the size of organisation ranges from a nursery with 5 employees to a local authority of 10,000. To date 925 health advocates have been identified and supported across the North East. An external evaluation in July 2012 highlighted growing participation year on year, with coverage of 21.4% of the working age population in employment in the North East, reduced sickness absence, at a cost of £3 per sickness absence day saved, and improved morale. Conclusions The programme demonstrates the powerful contribution employers can make to improving mental and physical health, a role described by PHE as a ‘game-changer’. Sharing of resources and expertise across organisational boundaries and the support of all 12 DsPH, enabling co-ordination at a North East level, have been key to its success. In 2014, the effectiveness of this approach led to its inclusion in an evidence review ‘Increasing employment opportunities and improving workplace health’ produced by the Institute of Health Equity and also endorsement in the NHS Five Year Forward View. Learning Outcomes There is considerable interest in this approach from other parts of the country and the model has also been used outside the UK by companies with an international presence, using the experience gained at their North East sites. Lessons from the establishment and embedding of the programme will be shared with the audience, specifically the partnership approach which is fundamental to its success. Other Presenters Ross, T. Seery, L. 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title POSTER No29 Implementing Detect Cancer Early (DCE) in a remote and rural environment Abstract topic & Manifesto - Help people live healthier lives Submitted By Macleod N Medical Director, NHS Western Isles Background Cancer diagnosis and treatment for people living in the Western Isles can often mean that they will have to access mainland services, which potentially adds emotional, practical and financial stress to the individual and their family. Aim The local implementation of the Detect Cancer Early (DCE) Programme in the Western Isles to improve the early diagnosis and survival of people with cancer. Method Activities included: DCE social marketing campaigns. Working with partners raising awareness of impact of diagnosis, increase support and signpost to services. Promotion of materials, website, newsletters using range of media. Use of patients stories. Interactive breast awareness demonstrations Specific male-focussed activities to reduce the stigma associated with prostate and testicular cancer (using 'Movember') Building the confidence of individuals to attend the Scottish Cancer Conference to represent local Cancer Groups. Results Short term evaluation measures include: Dedicated NHSWI Cancer webpage developed. High attendance at community events, perceived reduction in stigma and greater openness to discuss cancer. Support for 14 people to attend the Scottish Cancer Conference. 'Movember' fundraising supporting Heb Men's Cancer Group for local men being treated with cancer. Cancer support groups set up in Uists & Barra (previously none existed). Increased breast screening uptake. Conclusions DCE has successfully implemented activites targeting increased individual support and building community support group capacity in rural locations. Learning Outcomes The importance of developing partnership working. Overcoming the challenges of living in a rural area with a long term condition. Developing asset-based approaches. Community capacity building. Other Presenters MacLennan M 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster30 Development of Geographic Profiles to demonstrate health inequalities in the Western Isles Abstract topic & Manifesto - Help people live Submitted By healthier lives Malcolm, M Head of Public Health Intelligence & Information Services; NHS Western Isles Background Traditionally, multiple deprivation indices have been used in measuring health inequalities. These are best suited to concentrations of deprivation which are not typically found in dispersed rural communities where alternative approaches are needed. Aim The aim was to map geographic differences between local planning areas (LPGs) that would provide a local resource to healthcare and health improvement planners in geographically targeting resources and interventions. Method Data was collected on 45 indicators covering a range of domains mapped to English PH Outcomes Framework and Scottish PH Observatory Profiles. Datasets were gathered from the Scottish Morbidity Records, QOF, NRS, Child Health, Popgroup projections & other sources. The data was allocated to LPGs and sets of indicators created for each domain. Maps were created using ArcGIS mapping software to show rates at LPG level in a geographical format. Accompanying boxplots and bar charts were created to compare geographical inequalities at LPG level and relative to Health Board and Scotland rates. Results A suite of reports was produced containing comprehensive profiles for each LPG containing a map, boxplot and bar chart for each indicator and in addition themed mapping analyses eg.CHD. These highlighted significant geographical variations across the island population for a number of indicators . Key findings were greater rates of CHD, CVD and heart failure hospitalisations and premature deaths in the most remote area despite lower prevalence and no clear negative health behaviours. This has influenced health inequalities approaches to consider geographical and access based issues. Conclusions The project provided epidemiological visualisation tools that quickly showed potential inequalities that may be hidden in traditional data. Their accessibility has been a key to their use in a no. of projects: • Third Sector health inequalities projects – as evidence of impacts. • Community capacity building projects - supporting community needs prioritisation community capacity. • Community participatory mapping project. • Enhanced healthcare at home initiative - to identify geographical pilot sites. Future work to develop these into interactive online tools is underway as a result. Learning Outcomes These include: • Benefits of novel data visualisation tools such as mapping for quickly identifying issues for further exploration. • Value of alternative approaches to health inequalities to fit local circumstances eg. rural areas where inequalities may be hidden by traditional measures. • Potential use of complex epidemiological data by communities and practitioners if made accessible. Other Presenter Hall, F 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster31 Business Healthy – promoting the business benefits of workplace health and wellbeing Abstract topic & Manifesto - Help people live healthier lives Submitted By Thomas, S. Hackney Council Background Hundreds of thousands of people commute into the Square Mile every day and the “work hard, play hard” culture in the City presents some specific health issues around mental health, smoking, alcohol and substance misuse. Aim The City of London aims to encourage more businesses to think about the health and wellbeing of their employees. We work with businesses to help them build the business case for workplace health, promote employee wellbeing and tackle health problems. Method We have established Business Healthy, a business engagement programme focused on workplace health and wellbeing in the City. This includes a networking group for business leaders who are committed to improving the health and wellbeing of their employees, a series of master classes on key workplace health issues such as addiction and managing stress and a website which provides a hub of resources and an online forum for sharing ideas. We also promote the GLA’s Healthy Workplace Charter and support local businesses to achieve this quality mark. Results Since establishing Business Healthy we have grown our membership to over 50 organisations. Through regular networking meetings, master classes and interaction through our website and social media, we have been able to increase their level of engagement with Business Healthy. Put simply, this means that more local businesses are thinking about workplace health and taking it more seriously. We’ve also been able to provide practical support and best practice sharing so that businesses can make a real difference and implement changes that will address key health issues for their employees. Conclusions Business Healthy is an example of how local authorities in urban areas can improve the health and wellbeing of the people who work there, even though the majority of the population is not entitled to local health services. We have chosen to engage with business leaders rather than with workers themselves, as we believe that change will come from the top, with businesses understanding the benefits of investing in the health of their workforce in terms of corporate image, employee engagement and productivity, staff retention and of course a reduction in time lost through sick days. Learning Outcomes 1. Example of a public health campaign that reaches out to businesses, rather than individuals, to encourage corporate investment in improved health and wellbeing outcomes 2. This is not just an awareness raising campaign; ongoing engagement and support is provided to businesses to help them make real changes 3. Innovative ways to improve the health of working age population Other Presenters Klynman, N 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster32 The Final Countdown Abstract topic & Manifesto - Help people live healthier lives Submitted By Joanne O'Donnell Smoking Cessation Coordinator Background NHS Western Isles has introduced a smoke-free policy in all its premises. Thisaligns with their mission of improving the health of the individuals and local communities it serves by taking a lead inchallenging health issues. Aim To implement a smoke-free premises policy across NHS Western Isles (NHSWI), in line with Scottish Government pledge that by 2015 all NHS grounds will be smoke free. Method An extensive consultation with staff and community was undertaken, using a combination of focus groups, questionnaires and awareness-raising events: • Open days for staff to talk about what smoke-free grounds mean • One day awareness-raising event in Stornoway, video-conferencing to Uist/Barra • NHSWI website • Comments boxes • Posters/business cards in English/Gaelic • Ads in media in English/Gaelic • Local radio • Stands with visual aids for comments • Comments for discussion on NHS sounding boards Results Both staff and the wider community supported the concept of smoke free grounds · All NHSWI premises smoke-free since November 30th 2013 · Smoking Policy group monitoring and reviewing annually · Staff have access to Health Behaviour change to support patients who are smokers make a change · Awareness-raising of the dangers of smoking/ second hand smoke · Increased information in workplaces · Other organisations supported to develop their own policy · Local authority using the NHSWI model for their approach to smoke-free grounds. Conclusions A comprehensive consultation with staff and public has led to the successful implementation of smoke-free premises. Learning Outcomes Why did we introduce smoke-free grounds? What did we do to become smoke-free? What is our Smoking Policy and its purpose? How did we promote our ‘Countdown’? Other Presenters Mrs Mairead MacDonald Smoking Cessation Advisor 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster33 Wessex Public Health Community Fellowship Abstract topic & Manifesto - Help people live healthier lives Submitted By Cruickshank, H Health Education Wessex Background The Public Health Community Fellowship was established in Wessex in 2014 to offer Foundation doctors a unique opportunity to work with community organisations on a defined public health project, to gain experience across wider determinants of health. Aim The aim of the Fellowship was to develop public health leadership in Wessex through building relationships between Foundation year 2 (FY2) doctors, community organisations and Health Education Wessex. Method FY2 doctors in Wessex were invited to apply for the Fellowship. The 14 successful applicants were allocated into four teams and each Fellow was asked to commit a total of eight days between September and December 2014. Four community organisations were recruited through local umbrella bodies in Southampton and Portsmouth. Specialty Registrars in Public Health worked with each organisation to develop a project brief and also acted as a mentor to a group of Fellows. Four projects were developed: two service evaluations, a health needs assessment and a health education workshop. Results All four projects were delivered on time and presented at an event in December 2014. Key learning points reported by the Fellows were: a clearer understanding of public health; thinking about a patient’s journey in a wider sense; and that everyone has the opportunity to promote health. Challenges included managing expectations and practicalities of negotiating a team project around different locations and rotas. All four community organisations reported that their experience of taking part in the Fellowship was ‘very positive’ and all would recommend participation to other organisations. Conclusions This Fellowship has facilitated strong partnerships between early career clinicians, community organisations and Health Education Wessex and raised the profile of public health within local communities. It has given FY2 doctors the opportunity to gain an appreciation of public health tools which they have been able to put into practice in a community setting. The community organisations have benefited from an increased capacity to deliver a project they might not otherwise have been able to do and the Registrars have had experience in devising and leading a new programme and acting as mentors. Learning Outcomes 1. Learning about an innovative programme which develops public health leadership through the pooled experience and expertise of clinicians, community workers and public health specialists. 2. Understanding of how such a programme may be developed in other localities to foster relationships between clinical and community settings. Other Presenters Cochrane, S; O’Sullivan, C Poole, R; Taplin, S Walmsley, E; Kitsell, F Parkes, J 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster34 Self reported takeaway use among Brent's school students Abstract topic & Manifesto - Help people live healthier lives Submitted By Ensor, L Brent Council Background A popular planning amendment by councils is to implement a 400m takeaway buffer zone around schools, however little evidence to support this is available. This research was done to determine whether local evidence supports the policy changes. Aim Provide the planning team with local evidence as to whether there is any measurable difference in takeaway use, healthy eating and family eating habits between students depending on the proximity of their school to local takeaway outlets. Method A questionnaire was designed to measure student’s takeaway habits, perception of healthy eating and families eating habits. Selected local secondary schools were approached, by a team member, depending on their geographical location throughout the borough and proximity to takeaway outlets. All year 7 and 10 students from the 7 participating schools completed the self administered questionnaire. Schools were split into two groups for analysis, those with and those without takeaway outlets within 400 m from their boundaries. Results 2418 students completed the questionnaire. 96% thought healthy eating was important. 43% of students from outside the buffer zone had takeaway on the way home at least once a week and 34% had a weekly takeaway lunch compared to 62% and 40% for those inside. School dinners were the most popular lunch accounting for 52% of lunches; takeaways accounted for 12%. 34% of students from outside the buffer zone had takeaways with their family for dinner more than once a week compared to 50% inside. 27% of students said that if there was no takeaway within an 8 minute walk (400m) they wouldn’t go. Conclusions Students who attend schools near takeaway outlets did eat more takeaways at lunch time, after school and with their families. The introduction of a buffer zone around schools may help to reduce takeaway consumption by students. With 42% of students thinking takeaways aren’t unhealthy, this policy amendment needs to be supported with an increase in education and skills in the healthy eating agenda in students and families if we’re to combat rising obesity levels. Learning Outcomes The first large scale school survey of its type in the UK, this research answers questions about students takeaway consumption, their perception of healthy eating and their own diet and motivations for eating takeaway food. Only 12% of students eat what they like and don’t care about eating healthily – which shows that this population group are amenable to changing their diet. Other Presenters 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster35 First National Childhood Measurement Programme (NCMP) Cohort Study in Dudley Abstract topic & Manifesto - Help people live healthier lives Submitted By Barbosa, G Dudley Metropolitan Borough Council Background Obesity is one of the greatest Public Health issues in the UK today. Childhood obesity increases the risk of obesity in adulthood and the related burden of ill health is well documented. Aim The aim of the project was to identify factors that impact on weight change in children in order to develop targeted strategies in tackling childhood obesity. Method For the first time weight and height data has been collected for the same individuals in two time periods as part of the NCMP. NCMP 2006/07 and 2012/13 datasets were linked and 2870 out of 3350 records were matched. Changes in Body Mass Index (BMI) for specific individuals were investigated and the data were linked to a range of variables including deprivation, walking distance to school and proximity to green spaces. A number of techniques were used to investigate the data including, linear regression, logistic regression and divisive analysis clustering. Results 25.3% of children aged 4-5 were classed overweight or obese compared to 37.1% aged 10-11. Exploratory analysis investigating the effect of deprivation, ethnicity, school of attendance, change in residence or school has been performed. The results are inconclusive and no single factor has been identified as significantly influencing weight gain or loss. Multivariate analysis has considered a much wider range of variables to develop a model, for example, walking distance to schools, availability of sports facilities in the schools and proximity to green space. Conclusions The poster will describe the project, demonstrating the complex picture of BMI change in a specific cohort of children, detail the results of the multivariate analysis and suggest how the results can be used to inform the childhood obesity campaign in Dudley. Lessons learned from analysing the first cohort of data will also be detailed in order to allow for improved analysis in the following NCMP cohorts. Learning Outcomes Gain an understanding of the potential of NCMP data to help identify factors in BMI change in children and how it can be used to evaluate local and national interventions when effectively linked to other data sources. Highlight how complex the obesity situation is and that a holistic approach is required. Other Presenters Lewis, L Moss, A 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster36 Knowledge Translation in Oral Health Promotion Abstract topic & Manifesto - Help people live healthier lives Submitted By Olajide, O.J. FUSE Background The most recent national oral health survey in England revealed wide variations in prevalence and severity of dental caries in children, with poorer oral health in children in the North and in deprived areas. This indicates the need for more effective ora Aim To investigate the most effective method(s) for delivery of oral hygiene and/or nutritional interventions to children and parents. Method A mixed methods approach (phase 1- systematic reviews; phase 2-qualitative research interviews and focus groups) was utilised to explore; (i) evidence of the most effective intervention method(s) for improving oral hygiene and diet in children and; (ii) existing barriers to implementation of oral health promotion interventions (OHPI) that are effective in reducing dental caries. Results In phase 1, systematic reviews assessed the effectiveness of a range of OHPIs in children. Regular fluoride use and the involvement of parents & OHP specialists were found to have contributed to reduction in dental caries. A major gap observed was lack of understanding of the dynamics and complexities of processes in workability & effective implementation of OHPIs. This was investigated in Phase 2 and thematic analysis of data collected revealed patterns in commissioning, leadership, cohesive working, fidelity & monitoring of interventions delivered in schools which influenced effectiveness of OHPIs in reducing dental caries. Conclusions Although the clinical effectiveness of OHPI in reducing caries experience was clearly demonstrated in several studies, barriers to implementation of OHPI for optimal effectiveness remain. Availability of evidence for effectiveness of an intervention does not imply that the intervention would be successful when rolled out. In this study, Normalisation Process Theory (NPT) enabled the exploration of factors that could facilitate knowledge translation and successful implementation of OHPI. Learning Outcomes To provide portable insights into knowledge translation and the dynamics of implementation of OHPI. Other Presenters Shucksmith, J. Maguire, A. Zohoori, V. 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster37 Food and Cornwall: Creating Food Wealth so that no one in Cornwall is Hungry; A Systems Leadership Approach to tackling Food Poverty Abstract topic & Manifesto - Help people live healthier lives Submitted By Marsh C NHS Cornwall Background Food and Cornwall is based on a strategic partnership across local health and well being, economic and nature partnership structures to increase; • population access to good nutrition • food growing, preparation & production skills • jobs and careers Aim The overall aim of Food and Cornwall is to create food ‘wealth’ so that no one in Cornwall is hungry. Method Piloting a ‘Systems Leadership’ methodology, developing; • networks; markets; collaborations; social movements The programme method focuses on mobilising commitment to action, generating and supporting ‘Food Activists’. Using ‘public narrative’ as a leadership practice of translating values into action. Priorities include; • Implementing projects identified and led by local ‘Food Activists’ • Empowering local people and local communities • Engaging economic, environmental, social & political leaders to be Systems Leaders • social media platform to increase awareness and commitment to action Results Early process evaluation shows overall delivery to plans and positive participation and engagement across target groups. Specific outputs include; • Conference attended by 80 ‘Food Activists’ • Scoping Review: A systematic review of community food interventions • All Party Parliamentary Inquiry into Hunger and Food Poverty - Evidence Presented: The National report is now published, ‘Feeding Britain’ (2014) Multiple objectives delivered across Programme workstreams. Conclusions The Programme brings together leaders with diverse backgrounds from across the boundaries of different organisations and from across the environmental, economic, political, social and community systems. Systems Leaders work together and focus small resource towards building shared commitment and agreeing a clear set of objectives. Collaborative actions are focused on reducing food poverty via a set of interconnected project work streams. Early indicators suggest the System Leadership approach has already had an influence on asset building for food wealth in Cornwall. Learning Outcomes What leads to food poverty, who is affected, where does food poverty exist in Cornwall Complexities of the local and national food system and the impact on health and well being Engaging senior leaders in the local economic, environmental, political, health and well being arena – use of Public Narrative Systems Leadership methodology to tackle food poverty and create food ‘wealth’. 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster38 Room on the Broom Adventure Trail – Health by Stealth! Abstract topic & Manifesto - Help people live healthier lives Submitted By Stark, J Wakefield MDC Background Wakefield District has a good green space offer but very low physical activity levels. With research telling us to avoid terms such as sport, innovative ideas were needed to increase participation and attract a new audience outdoors. Aim Increase participation and use of walks through a magical and interactive adventure trail for families; linking green space activity with culture and libraries Method The project idea came from an Outcomes Based Accountability (OBA) event for healthy and active lifestyles. Delegates from a range of backgrounds and professions attended, proposing ideas for behaviour change. Informed by the OBA, NICE guidance, local experience and the National Forestry Commission Gruffalo walks, a business case was developed. Local and natural resources are used where possible; all marketing and relevant materials adhere to the licence agreement. With hidden sculptures and activities along the way; families can walk, cycle or run to enjoy this fun outdoor experience. Results At present, we are still in the implementation phase of the project. However, it has already achieved a great deal of interest from local families, schools and professionals. We will direct our marketing materials to specific targets groups and be looking at a number of different measures to determine whether anyone is better off as a result. We are particularly focussed on encouraging inactive families to become active; providing a green space offer that will provide year round interest. Both traditional and newer technology methods will be used to gather this evidence. Conclusions Thus far, linking green space with culture to achieve behaviour change has felt a natural partnership; particularly by using the well-known book “Room on the Broom” as a focus. With the professional partnerships that have been created, we have embedded a new understanding of public health outcomes and methodology. Raising awareness of green space offer by using social media marketing appears an effective method of encouraging local people to visit. Whether we achieve our project outcomes remains to be seen, but so far the excitement and commitment to achieving them is refreshing and motivating. Learning Outcomes Linking green space assets with culture and social media marketing, you can create: • Physical activity by stealth– it is not just a walk, it is an adventure trail! • Intergenerational health and well-being – fun for the whole family! • Active transport opportunities – links to public transport, cycle and bus routes •New feedback and evaluation leads – use of websites such as trip advisor Other Presenters Sharp, A Blenkinsop, L Thomas, K 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster39 Exploring notions of ‘community’ in the case of Gypsy and Traveller health Abstract topic & Manifesto - Help people live healthier lives Submitted By Forster, N FUSE Background In addressing the needs of specific groups, such as Gypsies and Travellers, there is a tension between the need for understanding distinct cultural beliefs, while also avoiding categorising these groups as homogeneous, or reinforcing their exclusion by em Aim This poster combines reflections from two distinct pieces of research in order to begin to explore the distinctiveness and commonality of Gypsies and Travellers with other groups; and in what respects Gypsies and Travellers might be seen, or see themselve Method The first piece of research is an evidence synthesis funded by the National Institute for Health Research and undertaken in conjunction with FUSE (the Centre for Translational Research in Public Health) which examined how, and in what circumstances outreach interventions work to improve the health of Traveller Communities. The second is ongoing PhD research which uses narrative methodology to guide interviews with Gypsies, Travellers and public health practitioners, in order to collate and compare the stories told about Gypsy and Traveller health and episodes of public health service provision for these groups. Results Many features of outreach found through the evidence synthesis to increase the likelihood of success in engaging with Traveller Communities (such as the importance of outreach workers being trusted, or having flexibility to respond to immediate needs) are potentially appropriate for other socially excluded groups. The use of narrative methodology in the PhD research described highlights both culturally shared and individually distinct narratives of health. It enables attention to how other identities such as being a mother, or a carer may intersect with those of ethnicity in Gypsy and Traveller accounts of health and accessing services. Conclusions These two distinct projects together contribute insights around where there may be differences and similarities both within Traveller Communities and between Traveller Communities and other groups. Learning Outcomes This poster contributes learning around if and how public health services need to be tailored to the specific needs of Gypsy and Traveller Communities, as well as where commonalities exist in terms of need and service design across socially excluded groups. Other Presenters Carr, SM Lhussier, M Bancroft, A 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster40 Understanding factors that influence young women’s participation in cervical cancer screening-A focus on North East of England Abstract topic & Manifesto - Help people live healthier lives Submitted By Okoeki M.O Faculty of Health and Life Sciences, Northumbria University Background In spite of the success of the cervical screening programme there is still a significant decline in the proportion of young women attending for screening. Understanding factors influencing participation would help in creating age specific interventions ai Aim This study aims to investigate participation and non-participation of cervical screening among young women aged 25-35 living in the North East of England Method Constructivist grounded theory methods was utilized in the conduct of the study. Participants were recruited within a cross section of communities and individuals across the North east. Participants were recruited purposively and theoretically. Data collection was through semi structured face to face interviews and 2 focus groups. A total of 28 participants took part in the study, 16 in the focus groups and 12 in the interviews. Both recruitment and data analysis were carried out using grounded theory techniques. Results The study is in its analysis stage and themes are emerging from cultural factors, personal factors to practical factors. Analysis of result is still in its early stages. Analysis are been done by organization of data into codes, themes, and categories through Nvivo and Mind Genius software. Conclusions The findings from this study are expected to inform practice and service provision through specific recommendations that could be useful in the development of age appropriate interventions to promote uptake of the screening offered. It will also add in a unique manner to the limited existing body of knowledge in England around cervical screening participation. Learning Outcomes understanding factors that influences participation Grounded theory methodology Other Presenters A. Steven, L. Geddes 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster41 Smokefree Diabetes: The Innovative Education Programme Supporting People with Type 2 Diabetes to Stop Smoking Abstract topic & Manifesto - Help people live healthier lives Submitted By Sankla, L, MFPH, FRSPH Solutions4health Background Diabetes UK is calling for more support for people with diabetes to stop smoking as many are not being offered support & advice about quitting. Solutions4Health has proactively developed this innovative model to support those specifically with LTC’s. Aim Steps 4 Your Health programme is to improve health outcomes for clients with type 2 diabetes; reduce admittance rates and integrate with wider services. Method Smokefree Diabetes is an innovative, free support service helping type 2 diabetes clients to stop smoking and manage their condition. The model meets NICE guidelines and QOF targets. The Steps 4 Your Health programme includes: • A six week group course with sessions lasting two and a half hours • Sessions include: o Preparing to quit smoking o What is type 2 diabetes? What impact does smoking and diabetes pose to my health? o My Quit Date – Managing a Smokefree life and Nutrition for life o NRT and understanding your habits o Movement that matters o Ripple effect and support o How to stay healthy Results The early results of this innovative integrated approach are extremely encouraging: • Clients have successfully quit smoking • Clients have a greater understanding of how to manage their condition through simple lifestyle changes. Conclusions Steps 4 Your Health is a unique programme providing behaviour change for those who want to stop smoking and have type 2 diabetes. Participants have successfully quit smoking on the programme and have reported that they have a greater understanding of how to self-manage their diabetes through simple life style changes. Steps 4 Your Health is currently being rolled out across Berkshire West CCG and is going through clinical research with Portsmouth University. We have received great feedback and support from all healthcare professionals and we aspire to roll the programme nationally. Learning Outcomes We expect the following: • How to invigorate your local stop smoking service by engaging with local GP partners • Recognise and explain the power of integrating a self management course and smoking programme to adherence and positive outcomes for diabetic patients • Develop local programmes based on an evidence based model • Raise awareness of effective tailored services to diabetic patients Other Presenter 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster42 Evaluation of a pharmacy-based flu immunisation scheme Abstract topic & Manifesto - Prevent bad health & save lives Submitted By Tompkins , G Public Health England Background Uptake of flu immunisation amongst at-risk groups is below the Government’s target levels. NHS England and PHE commissioned a pharmacy flu immunisation scheme for winter 13/14 for Durham/Tees, on a pilot basis with an evaluation. Aim The pharmacy flu immunisation scheme aimed to increase uptake and provide choice for eligible adults in targeted risk groups. The evaluation considered whether the aims were met, to inform future commissioning. Method The evaluation considered the structure (service specification, training, costs, numbers of pharmacies, coverage), process (commissioning, recruitment of patients, information flows), outputs (numbers vaccinated) and outcomes (performance against the aims – uptake and choice) of the scheme. It comprised quantitative assessment of inputs and activity, using data from NHS England, Pharmoutcomes and Immform, and qualitative interviews with stakeholders including pharmacies, practices and commissioners. The evaluation was conducted retrospectively by one researcher. Results More than 100 pharmacies participated, covering the main settlements. 4528 people received their flu vaccination from pharmacies - 2% of the total vaccinated. GP activity in targeted groups also increased. Almost 90% of pharmacy patients had been vaccinated by practices in previous years. Users went to pharmacies mainly because of convenience. Overall uptake rates measured by performance against target did not increase. Pharmacies responded positively to the scheme, but practices saw it as a threat to income. The scheme will be continued for two more winters to gather further information. Conclusions The scheme provided choice but did not increase uptake of flu immunisation. Practices remain the core provider of flu immunisation, but there is scope to increase activity in target groups. Practices acknowledge the potential role of other providers, but there is concern that the pharmacy scheme may threaten the viability of practice-based flu vaccination programmes. There was insufficient evidence to conclude whether the pharmacy scheme can make a significant contribution to raising the level of uptake of the flu vaccination, and whether it represents value for money, hence the extension. Learning Outcomes This poster will provide insight into the practicalities of pharmacy-based flu schemes, and a framework for issues to consider: • Safety for individuals & the population; • Choice of provider; • Capacity – can we raise uptake without identifying providers in addition to practices? • Acceptability of other providers to patients; • Uptake – will alternative providers increase it? 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change • Cost (vfm) Other Presenter Birkenhead, K Poster Title Poster43 Newborn Screening Results Disclosure for Cystic Fibrosis: a Qualitative Descriptive Study Abstract topic & Manifesto - Prevent bad health & save lives Submitted By Mohammad S Razai University of Cambridge Background Communicating newborn screening (NBS) results have been highlighted as challenging for healthcare providers and distressing for parents. Aim To obtain parents' recommendations on the most acceptable way to be notified of positive NBS result for CF. To explore parents' views about the initial phase of care coordination and their use of internet and social media in sharing information. Method Thematic analysis of semi-structured open-ended interviews with 11 parents of 7 children with confirmed diagnosis of CF. Results Parents preferred face to face disclosure of positive NBS results by a paediatrician with CF professional qualification. Parents recommended that health professionals provide clear and understandable information, and explore parents concerns and acknowledge feelings. Most parents preferred immediate results disclosure and a majority specified their need for open access to providers. Most parents used internet as important source of information, interaction and exchange of experiences. Conclusions This study provides significant new evidence emphasising the pivotal role of good communication skills, deployed by a knowledgeable CF specialist through face to face consultation, in reducing parental distress and improving the quality of care. Internet has replaced some traditional methods of information exchange and may reduce the need for professional input. Learning Outcomes Learn about parents' preferences and recommendations for newborn screening results disclosure for cystic fibrosis. Improve quality of service delivery by improving communications skills, notification process and care coordination. Other Presenters Jan Williams, Rachel Nestel, Dermot Dalton 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster44 Childhood flu vaccination pilot in the north east: using evaluation to improve delivery Abstract topic & Manifesto - Prevent bad health & save lives Submitted By Wilson, G Cumbria and North East Sub Region NHS England Background In response to the roll out of the national childhood flu vaccination programme, a primary school based pilot was developed for Gateshead in 2013 and extended to include Sunderland and South Tyneside the following year. Aim To evaluate the impact of the changes made to the delivery and uptake of the pilot in 2014 subsequent to the evaluation of the 2013 pilot. Method The 2013 pilot was evaluated using a mixed methods approach including analysis of uptake by school year, school, session date, deprivation and ethnicity. Questionnaires and face to face discussions targeted parents, head teachers and other stakeholders. The key findings were subsequently incorporated in planning for the 2014 pilot. To evaluate the impact of the changes made, uptake was then analysed and questionnaires and face to face discussions held with headteachers, staff and non-consenting parents. Costs and resource utilisation were compared between the two years. Results 52.3% of the total eligible population were vaccinated in 2013. Parental presence, use of a central delivery point and exclusive use of qualified nurses to administer vaccines were identified as key improvement areas. Planning for 2014 removed the requirement for parental presence, offered a classroom delivery model, and used a modified skill mix to administer the vaccine. Unlike 2013, children in clinical risk groups were included in the 2014 pilot, thereby improving equity of access. Uptake in 2014 was 57.8% across the three local authorities. Cost per dose reduced from £15 to £12. Conclusions Overall uptake increased by 5.5% from 2013 to 2014. Removing the requirement for parental presence was well received by headteachers, and was perceived to reduce disruption. Although offered, classroom based delivery was found to present logistical challenges and was not widely adopted. The use of broader skill mix, including health care assistants, reduced the cost of vaccination markedly. Inclusion of children in clinical risk groups in the pilot served to ensure that those at most risk of complications from influenza infection were offered protection. Learning Outcomes This project highlights the importance and benefit of using robust evaluation processes to improve the uptake of new vaccination programmes. Evaluation and improvement through piloting is essential in order to develop effective and efficient delivery models. Evidence based changes to models can improve equity of access to vaccinations. Other Presenters Darke, J; Flinn, J Bunce, J; Jobling, M Walker, S Cresswell, T 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster45 Infection control measures in wet cupping (Hijama): An alternative therapy that involves bloodletting. Abstract topic & Manifesto - Prevent bad health & save lives Submitted By Abdalrahman, B Leicester City Council Background Wet cupping involves bloodletting through the use of rubber cups as suction devices that are placed on the skin. Blood is drawn by making small cuts. It is seen as a remedial cure. There is limited evidence about infections linked with it. Aim This presentation aims to identify the risks associated with the practice and the interim infection control measures to minimise those risks which are mainly related to the transmission of blood borne viruses (BBV). Method This was based on literature review and stakeholder consultations including hijama practitioners. For example, extensive discussions were carried out with environmental health officers, health protection professionals, trading standards, legal services and the hijama practitioners. The measures were prompted by a local response to the practice in Leicester City. Results We identified a list of possible harmful effects of wet cupping primarily linked to BBV. We produced a set of interim infection control guidelines to advice on reducing the risks associated with the practice. We believe this is the first set of infection control guidelines developed in the UK for this purpose. We applied the basic principles of infection control from the national tattooing and body piercing guidance. Local Authorities do not have licensing powers for this type of health treatment and have very limited enforcement power if such treatments are carried out in domestic premises. Conclusions There are serious risks associated with wet cupping mainly related to BBV transmission. The market is not regulated thus poses a considerable risk to the public’s health especially that wet cupping is seen as a curative treatment by many people. Lack of evidence in this field highlights the need for further research into this practice to inform future national policy. Local Authorities need stronger proactive enforcement powers to protect the public such as a licensing regime. Learning Outcomes Response historically has been crisis driven. Public health professionals must be prepared to face a significant challenge represented by emerging unregulated health related practices such as wet cupping, Intense Pulsed Light (IPL) hair removal, and fish spa. Partnership working is essential to encompasses all aspects of these practices. Other Presenters Zzizinga-Johnstone, V, (Leicester City Council): Environmental Health Student. victoria.zj72@googlemail.com Monk, P, (Public Health England): Communicable Disease Control Consultant. philip.monk@phe.gov.uk Browne, I (Leicester City Council): Public Health Consultant. Ivan.Browne@leicester.gov.uk Mandora, G (Leicester City Council): Team manager (public safety). govind.mandora@leicester.gov.uk Wowczuk, L (Leicester City Council): Environmental Health Officer. Lesia.Wowczuk@leicester.gov.uk 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Hare, J (Leicester City Council): Trading Standards Officer. John.Hare@leicester.gov.uk Poster Title Poster46 Child drowning and the use of bath seats:Public Health England London(PHEL) response to preventing accidental child injury and mortality across London Abstract topic & Manifesto - Prevent bad health & save lives Submitted By Korkodilos, M Public Health England Background Unintentional drowning causes unnecessary child injury and death. London Child Death Overview Panels(CDOPs) informed PHEL of child deaths which occurred in baths and requested more awareness on preventing child drowning involving bath seats. Aim To summarise the evidence about child drowning and develop an evidence-based resource on the prevention of child drowning in baths including bath seat safety advice that can be shared with London CDOPs and other key stakeholders. Method Literature review of peer reviewed and grey literature since 2003 from developed country settings. Cross-sectional survey of 25 London CDOPs via email with 2-week deadline and reminder email a day before deadline to increase response. Follow-up telephone calls to non-responders and any responders who provided relevant local experience. Key experts from statutory and voluntary stakeholder organisations were consulted via email, telephone and face-to-face interviews. Simple quantitative and qualitative analysis of findings were synthesised into a visual layout for distribution. Results • The survey response rate was 96%. • In the UK, around thirteen child deaths, under 5 years, annually are due to drowning. 25% of these occurred in a bath. For each fatality, there are eight non-fatal events serious enough to require hospitalisation. • From 2008 to 2012, nine times more children under 5 years died while in a bath than in natural water (sea, rivers/lakes). • Parents/carers develop a false sense of security from bath seats. One in three accidental drowning deaths in children, 2 years or under, involve bath seats and risk increases with poor bathtime supervision. Conclusions PHEL aims to improve the health of London’s children and young people and reduce inequalities. Due to local events, London CDOPs requested a pan-London consistent bath safety message. PHEL summarised its findings in a safety update developed through cross-boundary multidisciplinary engagement to support local areas in effecting healthy change. Stakeholders embraced the initiative as a useful resource for professionals, carers and parents. Learning Outcomes Identification of key players, effective communication and collaboration are vital to improving population health. This evidence resource has been recognised by professionals both regionally and nationally as a useful tool for highlighting avoidable child injury and death which cuts across boundaries. This resource is available for use in settings accessible to professionals, carers and parents. Other Presenters Omonijo, M; Panjwani, S; Wijemanne, C 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster47 Exploring community pharmacy’s contribution towards public health Abstract topic & Manifesto - Prevent bad health & save lives Submitted By Katsande A West Sussex County Council Background Community pharmacies are increasingly recognised as an important resource in public health. Their accessibility and unique position enables them to work with local communities in tackling health inequalities and the wider determinants of health. Aim The project aim was to identify how community pharmacies can contribute towards the West Sussex public health and wellbeing agenda at an individual pharmacy level, local level or a county level. Method Three focus groups, held in different localities, were used to collect data from the pharmacy staff. The key areas of discussion in the focus groups were; health, wider determinants of health and partnership working. Discussions were preceded by presentations that gave a brief overview of the current situation. All pharmacies in West Sussex were invited to participate and the sample was therefore self-selecting. The average number of participants in each group was eight. Discussions were recorded on flip charts by two facilitators and analysed thematically. Results There were positive findings from the focus groups, with a majority of the participants identifying how they can contribute towards tackling wider determinants of health such as social isolation. They identified how medication delivery drivers and domiciliary medicine use reviews can be used as an opportunity to visit the client and to identify those at risk. However, pharmacy teams need awareness of where to signpost if there are concerns. All groups agreed that opportunities existed to strengthen local partnership working between pharmacy teams and the local health and wellbeing services. Conclusions Pharmacy teams are more confident in providing public health services. However, they are less familiar with providing services in relation to the wider determinants of health. This resonates with the current research findings. Opportunities exist within the community pharmacy contract to support the provision of wider interventions and making every contact count. With training, pharmacy teams can play a key role in tackling health inequalities and the wider determinants of health. However, such services need to be integrated within existing systems to allow for effective partnership working. Learning Outcomes Pharmacies are in a unique position to engage in both health and social determinants of health in order to tackle health inequalities. The utilisation of the whole pharmacy team is paramount to the successful delivery of innovative services directed at the wider determinants of health. Other Presenters Mcgonigle F 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster48 NHS Health Checks: are they just a tick box exercise? Abstract topic & Manifesto - Prevent bad health & save lives Submitted By Cleary, S Office of Public Health West Midlands Background NHS Health Checks assess the risk of developing a vascular condition, aiming to reduce premature mortality and secondary care use. The Vascular Team monitor Provider quality and performance, deliver Health Checks, and have developed software to ensure sm Aim To evaluate the impact of NHS Health Checks on identifying undiagnosed vascular conditions following confirmatory checks via the GP practice. To identify further action needed to assess the true impact of an NHS Health Check on a patient. Method Currently, only predictive outcome data have been available. To understand the impact having a Health Check was having on patients, data was extracted from the bespoke software the Vascular Team developed. This data was for all Health Checks completed in 2012/13. The data was analysed to show the diagnosed prevalence of Atrial Fibrillation (AF), Chronic Kidney Disease (CKD), and Hypercholesterolaemia in Dudley, compared to the nationally derived expected prevalence. Results Analysis of the 7713 health checks completed in 2012/13 showed: AF: 50 had an irregular pulse, 10 confirmed AF diagnosis (0.13%): Expected prevalence 1.4%. CKD: 31 diagnosed (0.4%): Expected prevalence 9.6%. Hypercholesterolaemia: 90 confirmed diagnoses, but 1023 had raised lipids (8.8%): Expected prevalence 4.0%. To understand why the prevalence differs, an audit will be conducted tracking patients along the appropriate diagnostic pathway. A proforma has been developed to carry out the audit, and Patient satisfaction surveys will also be sent out to investigate the experience of the Health Check and follow up at their GP practice. Conclusions Expected numbers of AF, CKD or hypercholesterolaemia haven’t been identified through the NHS Health Checks. Recommend conducting a clinical audit to identify possible reasons for this: NICE guidance diagnostic pathways not being followed? DNA/DNR an issue in low prevalence or over zealousness with raised lipids? Without follow-up, the health check impact is diluted, but increases possibility of over-diagnosis and treatment if standardised pathways are not followed. Caveat: Audit has been delayed by IG issues with data sharing between GP practices and PH, arisen since the PH move from NHS to LA; currently attempting to resolve this. Learning Outcomes To look beyond simple NHS Health Check uptake rates. To emphasise the importance of follow-up after the initial health check to meet the overarching aim of the programme to reduce vascular disease, premature mortality and potentially avoidable hospita 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Other Presenter Wakefield, S Poster Title Poster49 Prevalence, predictors and patterns of waterpipe smoking among young people in London: a cross-sectional study Abstract topic & Manifesto - Prevent bad health & save lives Submitted By Jawad, M Southampton City Council Background Waterpipe smoking is growing worldwide, but little is known of its epidemiology in the UK due to its absence from national health surveys. Aim We sought to address this by calculating the prevalence of waterpipe smoking among young people in London. Method In 2014 we conducted a cross-sectional study among 2,231 young people in three ethnically-diverse areas of southeast London. We calculated ever waterpipe prevalence, and compared its sociodemographic predictors to cigarette use. In one area we collected data on patterns of use and calculated the prevalence of waterpipe smoking in proximity to waterpipe-serving premises. Results Our sample was aged 14.1±1.7 years, 55.7% were male and 46.6% were considered of black ethnicity. The prevalence of waterpipe was 39.6%; higher than that for cigarettes (32.4%). Cigarette users were more likely to be older, female and of white ethnicity, whereas waterpipe users were more likely to be male and of non-white ethnicities, with no clear age gradient. The prevalence of waterpipe increased as residential proximity to waterpipe-serving premises increased. Conclusions Waterpipe smoking is alarmingly prevalent in southeast London, and users exhibit a different sociodemographic profile to cigarette users. National surveillance is warranted to help develop suitable interventions to prevent uptake and promote cessation. Learning Outcomes Waterpipe smoking is a public health concern in the UK and it may undermine the progress made in curbing the cigarette epidemic. End users are likely to differ in sociodemographic characteristics compared to cigarettes users; this should be borne in mind in the development of interventions. Other Presenters Power, G 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster50 Waterpipe industry products and marketing strategies: analysis of an industry trade exhibition Abstract topic & Manifesto - Prevent bad health & save lives Submitted By Jawad, M Southampton City Council Background Understanding product development and marketing strategies of tobacco companies is important in developing policy. However, comparatively little is known of the waterpipe tobacco industry, which tobacco companies have recently entered. Aim This study aimed gain an understanding of waterpipe tobacco products and marketing strategies by visiting a waterpipe trade exhibition. Method In April 2014 the first author attended an international waterpipe trade exhibition, recording descriptions of products and collecting all marketing material available. We described the purpose and function of all products, and performed a thematic analysis of messages in marketing material. Results We classified the waterpipe products into seven categories and noted product variation within categories. Electronic waterpipe products (which mimic electronic cigarettes) rarely appeared on waterpipe tobacco marketing material, but were displayed just as widely. Claims of reduced harm, safety and quality were paramount on marketing materials, regardless of whether they were promoting waterpipe tobacco, waterpipe tobacco-substitutes, electronic waterpipes or charcoal. Conclusions Waterpipe products are diverse in nature and are marketed as healthy and safe products. Furthermore, the development of electronic waterpipe products appear to be closely connected with the electronic cigarette industry, rather than the waterpipe tobacco manufacturers. Tobacco control policy must evolve to take account of the vast and expanding array of waterpipe products, and potentially also charcoal products developed for waterpipe smokers. We recommend tobacco-substitutes be classified as tobacco products. Continued surveillance of the waterpipe industry is warranted. Learning Outcomes Waterpipe tobacco industry product development and marketing strategies may be analagous to that of the cigarette tobacco industry. Tobacco control policy needs to account for the product mimicry shown by tobacco-related industries such as the electronic waterpipe and waterpipe tobacco industries. Other Presenters Nakkash, RT Hawkins, B Akl, EA 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster51 Sharpening Public Health’s teeth? Strengthening public health outcomes through regulatory delivery. Halton Council’s solution Abstract topic & Manifesto - Prevent bad health & save lives Submitted By Johnson Griffiths, S Halton Borough Council Background The new public health world was designed to more effectively improve and protect the public’s health. Local authority existing regulatory functions protect health. Are public health and regulatory functions best aligned to improve health outcomes? Aim To show how integration across public health and regulatory services, embedding environmental health: food/health and Safety; environmental protection, trading standards and health improvement within core public health can improve health outcomes. Method Halton saw a need for stronger links between Public Health, Environmental Health and Public Protection to improve health outcomes. Wider public health and public protection functions were transferred into the core public health directorate, including Environmental Health, Trading Standards and health improvement teams with associated commissioned services. This aligned priorities, workforce and budgets across a range of issues: tobacco control; alcohol: workplaces; mental health; cancer; pollution; older people; health checks, physical activity; healthy weight; planning etc. to achieve joint outcomes. Results • Strong united voice within Authority across all public health issues; single structure • Recruited an EHO for workplaces: undertake regulatory functions alongside health improvement. Developing healthy workplaces within local businesses • Joint tobacco control role: smoking cessation, health improvement, enforcement activities aligned across whole community and all ages • Innovative Scams Project: working with victims of Scams, change behaviour, develop resilience, reduce isolation, improve mental health. • Aligns Public Health, Social Care, Children’s outcome framework activity Conclusions One of the few Authorities to merge Public Health, Environmental Health, Trading Standards and Health Improvement Functions under one Public Health and Protection team. It has developed a better understanding of what public health is within the council and is one point of contact for the public to identify with. Better aligned to work across the range of wider determinants and improve outcomes across the public health, adult social care and children’s outcome frameworks. Using the regulatory powers to promote, protect and change health and behaviour adds weight to the public health voice Learning Outcomes Develop new thinking around wider public health functions, working across regulatory services, aligning resource, priorities and opportunities to improve health outcomes, strengthen wider public health functions Opportunities to build local public health workforce and capacity Strengthen a single, aligned, authoritative public health voice within the local political arena and local communities. Other Presenters Burrows, S; Perchard, D; Salisbury, W 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster52 Socio-economic differences in the association between self-reported and clinically-present diabetes and hypertension in the Scottish Health Survey Abstract topic & Manifesto - Prevent bad health & save lives Submitted By Tompkins, G Public Health England Background Diabetes & hypertension are key risk factors for coronary heart disease. Prevalence of both conditions is socio-economically patterned. It is estimated that in the UK a third of diabetes is undiagnosed and millions are unaware they have hypertension. Aim To examine whether there are socio-economic differences in the association between self-reported and clinically present hypertension and diabetes in a UK population. Method Data were from the 2008-2011 Scottish Health Survey. 4273 adults reported whether they had diabetes or hypertension and were examined by a nurse. Hypertension was defined as systolic blood pressure>140 or diastolic >90 mmHg. Diabetes was defined as glycated haemoglobin of 6.5% or more in a non-fasting sample. Socio-economic position was measured using occupation, education and income. Odds ratios of self-reporting amongst those with clinically present conditions and sensitivity, specificity & predictive value of self-reporting were calculated. Analyses were adjusted for relevant variables. Results Self-reporting and clinical presence of both conditions tended to increase with decreasing affluence. Amongst those with clinically present conditions, there were no socio-economic differences in self-reporting once other factors had been taken into account. Those in the least affluent groups (by education or income) were most likely to be aware they had hypertension (sensitivity). Those in the most affluent groups (by all measures) were most likely to be aware they did not have hypertension (specificity). There were few differences of note for diabetes. Conclusions We found no consistent socio-economic differences in self-reported awareness of hypertension and diabetes amongst those found to have these conditions on examination. Awareness of the presence of the conditions may influence risk behaviour and use of preventative services. Without evidence of differences, it is important that universal approaches continue to be applied to the identification and management of those at risk of these and other conditions that underpin cardiovascular disease. Learning Outcomes Learning will include understanding of how the prevalence, awareness and underreporting of diabetes and hypertension varies in the Scottish population by SEP; and of how secondary data can be used to examine public health phenomena. Other Presenters Forrest, L Adams, J 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster53 Access to food retail outlets in County Durham, UK: a cross-sectional study Abstract topic & Manifesto - Prevent bad health & save lives Submitted By Wright, T. Public Health Durham Background The aim of this food mapping project was to establish current access to food, and specifically healthy food, in County Durham. This was considered in terms of physical access, affordability, and food provision (range and quality). Aim The aim of this food mapping project was to establish current access to food, and specifically healthy food, in County Durham. This was considered in terms of physical access, affordability, and food provision (range and quality). Method This was a cross-sectional study using quantitative and qualitative methods to investigate food retail outlets. Information from the Durham County Council Town Centre Survey 2014 and the Food Business Database was used to locate and identify food outlets. GIS was used to produce maps showing the prevalence of deprivation; obesity; retail outlets; takeaways; and ratio of outlets to takeaways. Travel times were also mapped. Eight focus groups and 400 on street surveys were undertaken with a cross-section of the resident population, to ascertain their views and experiences of local food retail. Results The majority of survey respondents were highly satisfied with local food retail although financial constraints and transport inconvenience were identified as barriers. Most residents shopped at least weekly for food, used a supermarket, travelled for up to 15 minutes and used a car for transport. Difficulties with food shopping were more widely described in the focus groups. Some people felt that local shopping provision had declined, with an emergent excess of takeaway outlets. Food retail access was reduced for the disabled, full-time workers, elderly people, and people with children. Conclusions The findings indicate the prevalence of obesity despite awareness of the healthy eating message. Most people have access to a supermarket by car and public transport, except in the most rural areas. They shop once a week for food and show high levels of satisfaction with their food shopping provision. The focus groups identified accessibility issues for certain population groups particuarly the elderly, those with children, people working full-time, and the disabled. Learning Outcomes These will include: •Understanding the value of a pragmatic approach to this type of work •Gaining an insight into the shortfalls of the collection, collation, analysis of the data. •Explore how the recommendations have been translated into action Other Presenters Mills, S. 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster54 Co-production evaluation of the County Durham Alcohol Hospital Liaison Team (AHLT) (in association with FUSE) Abstract topic & Manifesto - Prevent bad health & save lives Submitted By McGeechan, G. J. Teesside University Background County Durham has higher than average hospital admissions for alcohol use, costing £212 million per year. The royal college of physicians recommends hospitals have specialised alcohol care teams which should be evaluated for effectiveness. Aim The primary aim was to assess the effectiveness of the AHLT at reducing alcohol specific hospital admissions for a cohort of patients. A secondary aim was to gain feedback on the service from clients and staff to shape future commissioning. Method A mixed methods approach was used for this evaluation. For the primary aim, admission records for the cohort for a period of 6-months prior to engaging with the AHLT were compared with admissions recorded whilst working with the AHLT and any admissions for a period of 6-months after discharge by the AHLT. A short survey was sent to clients to gain feedback on their experience of the AHLT. Furthermore, two-clients were identified who participated in an interview to provide more in depth feedback on the service. Finally a focus group was conducted with staff who work for the AHLT to gain feedback in the service from the providers perspective. Results There is a small reduction in hospital admissions when comparing pre-engagement with the period after discharge; however admissions increased significantly whilst engaged with the AHLT compared to pre-engagement. Furthermore, A&E attendances increased slightly when comparing pre-engagement with the period after discharge; attendances increased significantly whilst engaged with the AHLT compared to pre-engagement. Clients were satisfied with the service and felt working with the AHLT had impacted on their drinking. AHLT staff reported feeling isolated, and that hospital staff relied on them for providing brief advice. Conclusions It is not possible to say that the fluctuation in admissions was due to engagement with the AHLT. However, A&E attendances have continued to rise after engagement with the AHLT, whilst admissions decreased, suggesting that there has been some impact on alcohol specific admissions. Feedback survey and focus group results indicate there may be an over reliance on the AHLT to provide detox medication. Future services should be designed to work with people who are frequent A&E attenders who have not developed chronic health conditions; provision of brief advice should have strong clinical leadership within the hospital. Learning Outcomes We know that providing brief advice in secondary care can reduce drinking, however as only 50% of this cohort seems to have been advised to reduce drinking, this still does not appear to have been routinely accepted into practice Other Presenters Wilkinson, K. G 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster55 Embedding health impact assessment into the organisational culture of Durham County Council. Abstract topic & Manifesto - Prevent bad health & save lives Submitted By Wright, T. Public Health Durham Background The draft County Durham Plan (CDP) is a 30 year spatial plan for the area. It was in its final iteration prior to sign off and submission when the organisation’s Directors agreed to Public Health facilitating two health impact assessment workshops. Aim The aim was to maximise the effectiveness of the County Durham Plan in creating health and wellbeing and to identify significant areas requiring more detailed work. Method A rapid scrutiny of Health Impact Assessment (HIA) tools resulted in one developed by the Department of Health (2011) being chosen. A search was carried out for published reviews which consider the evidence about causal pathways related to each of the five themes identified from the CDP The workshops consisted of a series of multi-disciplinary roundtables groups who discussed the respective themes. Key points were highlighted on a flip chart and the whole group asked to use three dots to prioritise the issues. A follow up event explored a process for translating issues into action. Results The workshops made a series of recommendations. These included: •Integrating health and wellbeing into the CDP. •Creating opportunities to undertake further HIAs’ on emerging plans or policies. •Support for workforce development both within Durham County Council but also the Town and Parish Councils. . •The contribution of Public Health to Supplementary Planning Documents was stressed as an important opportunity to operationalise the high level commitment as stated in the CDP Conclusions HIA is an evidenced base approach to improving health and wellbeing and reducing health inequalities in the population. Building workforce capacity can enable this process to occur but it needs to adopted as part of a series of measures including a selective use of HIA on two/three key policies and review of the outcomes. In addition, a quick short term gain will be the inclusion of health and wellbeing as part of Management Team and Cabinet papers. Learning Outcomes These will include: •Understanding the value of a pragmatic approach to this type of work, recognising that compromise is required to achieve a greater good. •Exploring process and spheres of influence within an organisation. Other Presenters Curtis, S. Dr. Learmonth, A. Dr. 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster56 Rebalancing the Outer Estates Foundation, a partnership approach to reduce health inequalities through engagement; education and innovation Abstract topic & Manifesto - Prevent bad health & save lives Submitted By McNiven L Nottingham City Council Background The Foundation is chaired by Graham Allen MP, his vision is to drive forward innovative approaches to break the intergenerational deprivation of the housing estates which make up his constituency; tackling causes and not symptoms, and using collaboration Aim To rebalance the outer estates of Nottingham North and return them to the balanced, sustainable communities they once were. There are 3 initial Public Health projects which aim to impact on the wider determinants of health; improve the health inequalities Method The 3 Rebalancing Foundation projects will focus on: Ensuring women do not drink alcohol in pregnancy & supporting national pioneering research on prevalence of FASD. Encouraging families to access the free dental care their children are entitled to. Finally, improving access to services using innovative methods of engagement & community development to improve lung health; offering lung health checks, identifying citizens at greatest risk of lung cancer, offering additional intervention where appropriate & most importantly increasing access to stop smoking services. Results The 3 specific public health projects will develop a step change in the delivery and uptake of preventive, early intervention services. This will be achieved through unique partnership working, unique in that the Graham Allen has personally sought and delivered engagement from senior physicians; the CCG; universities, Nottingham City Council, PHE, community groups, not for profit organisations; residents of his constituency; various Ministers, secretaries of State and Whitehall departments. Since the launch in June 2014, the sum total of this engagement has created a momentum and delivered progress that has surpassed expectations. Conclusions The success of these projects is dependent on the coordination of wide ranging partners and service users alike, this is a difficult and complicated task. Furthermore the development and organisation of the 3 projects fit seamlessly with the rest of the Rebalancing Foundation’s regeneration work. This project has fostered & encouraged enthusiasm, joint working and creative thinking to ultimately improve the health and social outcomes of the people living in Nottingham North. Learning Outcomes Recognise the importance of working collaboratively with political partners to support sustainable reductions in health inequalities and improve health and social outcomes in areas of high deprivation and stark inequalities Reflect on alternative approaches to impact on health inequalities at scale Acknowledge the necessity of community development when attempting to elicit social change Other Presenters Jobarteh J 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster57 “You just, like, exist – you just survive in the best way you can”: a qualitative study of the impact of the ‘bedroom tax’ Abstract topic & Manifesto - Prevent bad health & save lives Submitted By Brown, JG Background The Removal of the Spare Room Subsidy (‘bedroom tax’) in 2013, which was aimed at working age social housing tenants in receipt of Housing Benefit, resulted in those affected losing at least £12 per week from their Housing Benefit. Aim To explore the impact of the bedroom tax on health and wellbeing, social relationships and the wider community in an area of the city of Newcastle upon Tyne, UK. Method This was a qualitative study using semi-structured interviews with social housing tenants (n=38), and one focus group (n=7) and interviews (n=5) with service providers. The setting was an urban neighbourhood in North East England with a population of 11,701 and ranked in the top 10 per cent most deprived areas of the UK. Sixty-nine per cent of the residents live in social housing, and approximately 700 households were affected by the bedroom tax. A qualitative interpretive approach was used to analyse data, using line by line coding and constant comparison. Results Income reduction and debt harmed purchasing power for essentials, familial relationships and mental health. Participants singled out children as being significantly affected. Residents experienced shame and felt stigma. Residents socialised less and spent less in local businesses. Residents and service providers highlighted added pressure on already strained local services. There was an overwhelming sense that, as a result of the bedroom tax, ‘home’ was regarded as a disposable asset, negating the attachment to home and community that many had built up over years. Conclusions Contrary to the Government’s own Impact Assessment, the reduction of income from the bedroom tax appears to be having a negative impact on the health and wellbeing of an already disadvantaged group of people through its effects on individuals, families and the community. The bedroom tax is likely to increase health inequalities as well as the use of health and other services, and should be withdrawn. Government options of mitigating the impact by downsizing, taking in a lodger, gaining employment or increasing working hours were extremely difficult to achieve. Learning Outcomes This study provides further insight into the impact of poverty and income reduction on health and wellbeing and will inform the development of interventions to mitigate the impact of income reduction resulting from welfare reform, such as income maximisation and employment initiatives. It reinforces the importance of fully considering in advance the impact of policy on health and health equity. Other Presenters 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster58 Dual Recovery: Meeting the needs of people with co-existing mental illhealth and substance misuse Abstract topic & Other Submitted By Dr David Edwards Background Mental ill health is common across the population as is substance misuse with both often hidden due to stigma and limited case ascertainment. A complex interaction often develops between mental ill-health, increasing a person’s susceptibility to misuse of Aim Co-existing mental ill-health and substance misuse is commonly referred to as dual diagnosis, an inaccurate term that further stigmatises patients, affecting their access to treatment by mental health providers. In reality substance misuse by people with Method A needs assessment by Norfolk Public Health identified what is required to improve patient outcomes including dual recovery, through effective utilisation of existing services. The presentation will outline how Norfolk Public Health is supporting commissioners and providers to develop: 1. A shared vision for dual recovery agreed across health, social care, housing and criminal justice sectors in Norfolk. 2. A dual recovery competency framework linked to a rolling programme of training at different levels for staff across agencies. 3. A clear pathway from presentation to recovery, including access to psychological therapies. 4. Standardised data collection across agencies. Results Mental Health, Alcohol and Drug services have traditionally operated separately with different commissioning drivers. A ‘dual diagnosis’ stigma has developed that hampers partnership working and patient access. This is further institutionalised through clinical pathways and policies that mean patients with complex needs face major hurdles to even get assessed. Appointment non-attendance is then perceived by staff as a failure on the part of the patient rather than a consequence of barriers created by the service. Conclusions Learning Outcomes Other Presenters Dr Sofia Habib, Mr Stuart Keeble, Dr Augustine Pereira 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster59 Implementing NICE guidance PH48, smoking cessation in secondary care, in a mental health and community trust. Abstract topic & Mental Health Submitted By Beenstock, J Lancashire Care Foundation Trust Background Although NICE guidance, PH48, was published in 2013, the sight of staff and patients smoking at the gates and in the grounds of NHS organisations is still commonplace. In mental health trusts the culture of smoking can be strong and pervasive. Aim To implement the NICE guidance (PH48) by 5th January 2015; ensuring policies and procedures in place to support staff and service users in the use of nicotine replacement therapy and smoking cessation, and effective communication of key messages. Method An implementation plan, based on the Scottish model (1), was devised encompassing the key elements needed for implementation; a new nicotine management policy, communication strategy, supporting materials, involvement of staff and service users. We were grateful for the shared learning and advice received from Cheshire and Wirral Partnership NHS Foundation Trust and South London and Maudsley NHS Foundation Trust who have already implemented the guidance. Results Staff and service users expressed mixed views about the guidance’s acceptability. Some people perceived smoking to be a service user’s ‘only pleasure’ and were unaware of the 10-15 year life expectancy gap between the general population and people with a mental health disorder. Implementation tools developed included: posters designed by service users and an animation and ongoing messages stressing that “an addiction is not a choice, quitting smoking is”. (2,p.5) A staff survey conducted shortly after implementation identified areas requiring additional support. Conclusions Implementing this NICE guidance within a mental health and community trust is challenging due to the cultural shift needed for both staff and service users. Stopping smoking is an important public health intervention and addresses a key driver of health inequalities. Addressing staff and service users’ concerns without losing focus on this aim can be difficult. Lancaster University academics are leading an action learning approach to evaluation with staff, along with on-going monitoring so policy and practice can be amended as needed. Learning Outcomes . An overview of the key challenges to be addressed when developing a nicotine management policy that will support a smokefree environment. 2. An insight into one mental health and community trust’s communication and training programme used to implement NICE guidance PH48. Other Presenters Jane Beenstock Nicholson, L (2011) Smoke-free mental health Guilfoyle, Y; Lewis, G; McGlynn, L; Tester, P 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster60 A review of psychotropic medications prescribed in people with a learning disability and the outcomes of Second Opinion Approved Doctor reviews Abstract topic & Mental Health Submitted By Currie, C East of England Deanery Background Winterbourne View exposed concern of overuse of psychotropic medications in people with learning disabilities (LD). Maintaining high quality care within residential environments is a key public health priority. Aim To understand whether psychotropic medications (antipsychotics, anxiolytics, mood stabilisers, antidepressants and CNS stimulants) are used in an appropriate and proportionate way in people with LD across England. Method Retrospective review of psychotropic medicines requested to be authorised by a second opinion approved doctor (SOAD) for people with LD and detained under the Mental Health Act across England was undertaken. These reviews (n=945), recorded by the Care Quality Commission, covered a 10 month period (Oct 2012-Aug 2013). Licensed indications and single agent high dose thresholds were identified using the BNF. Combined high doses were identified for each drug class using the method described by the Royal College of Psychiatrists. Relevant ICD-10 codes were used to justify medication usage. Results Antipsychotic polypharmacy was identified in 21% of reviews (with less seen in other medication classes). Roughly half of antipsychotics (52%) had a relevant psychiatric diagnosis recorded (range from 12% of anxiolytics to 67% of CNS stimulants and drugs used for ADHD). Use of high dose agents was observed, most often in the antipsychotic class where 28% of reviews had a high combined dose for ‘any’ antipsychotic. SOADs made changes to medication regimens in 21% of reviews overall. Changes appeared to be made more often where high doses were present. Conclusions This study raises concern that overuse of psychotropic medications is commonplace across England and that little progress has been made since the Winterbourne View crisis. This work will be presented within the context of other relevant work. Learning Outcomes - To be aware of the slow progress made in tackling failings in care highlighted by the Winterbourne View crisis. - To understand the benefit of a rigorous academic approach in building a case for action and in steering national policy. - To be aware th Other Presenters Marlow,D Branford, D Holland, A Glover, G 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster61 Improving cardiovascular (CVD) risk of those with enduring severe mental illness in contact with a specialist mental health Trust Abstract topic & Mental Health Submitted By Dr Caroline Hird, Honorary Consultant Public Health Physician, Nottinghamshire Healthcare NHS Trust, Background Improving the physical health of people with mental health problems is a national priority. Working collaboratively, GP commissioners, the mental health trust and public health developed a physical healthcare data form, (the ‘physform’). Aim The physform and accompanying CQUIN aimed to incentivise physical health checks within the mental health trust and improve communication regarding physical health between GPs and the mental health trust for the target patient group Method A cohort of patients with enduring severe mental illness were defined as those aged over 18 who had been on a Care Programme Approach in the mental health trust for >12 months. Practices at which these patients were registered were requested to complete and return a physform listing CVD risk factors (BP, lipids, diet, DM, activity, smoking, BMI) Returned forms were reviewed and missing information collected by mental health teams where possible, which was then returned to GP practices. Analysis of the information available from completed forms was undertaken Results The enduring severe mental illness cohort consisted of 1389 individuals and completed data was received for 582 (43.1%). Returns were higher in younger age groups (<age 45). Risk factors for CVD were generally more prevalent than the general population: 52% were reported to be current smokers with the highest rates in males aged 25-49 years. BMI was raised in 65% of those for who a result was available, blood pressure was ≥140/90 in 20%, blood lipids were raised in 45%, and blood glucose was raised in 18% after excluding those with known diabetes. Conclusions These data suggest that for those with severe enduring mental illness smoking rates and abnormal blood sugar levels are substantially higher than those in the general population Being overweight,or obese, being hypertensive, and having raised blood lipids are common but similar to population norms. In order to reduce the health inequalities associated with severe mental illness, tackling smoking and addressing impaired glucose tolerance may be relatively more important contributors to future cardiovascular risk in comparison with the general population. Learning Outcomes Specialist data not accessible from primary care identified this high risk population and led to increased knowledge about important risk factors for CVD in this patient group. A strong collaborative approach between primary care and specialists is required especially in implementing NICE PH48 guidance on smoking cessation. The findings have training implications for mental health staff. Other Presenters Professor Chris Packham, Associate Medical Director Dr Marcus Bicknell, GP and CCG Lead Dr Michele Hampson, Emeritus Consultant Psychiatrist 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster62 The Dementia Gap in Primary Care – An Ecological Study of Variations in Diagnosis Rates in GP Practices across England Abstract topic & Mental Health Submitted By Walker, I University of Leeds Background Improving dementia diagnosis rates in England is a key strategic aim of the Government but the variation and low diagnosis rates are poorly understood. Aim To identify how much variation exists in dementia diagnosis rates in GP practices across England and whether this variation is associated with GP practice characteristics. Method A cross-sectional ecological study design was undertaken, using secondary data sources. Median regression modelling was used to establish the size of effect and statistical significance of associations. Data from the year 2011 for 7,711 of the GP practices in England (92.7%) were included in this study. Dementia diagnosis rates (%) per practice was the outcome of interest, calculated using NHS England’s 'Dementia Prevalence Calculator' and QOF registers. Results Dementia diagnosis rates varied between 0% and 1,164%. The variation in dementia diagnosis rates across GP practices in England were significantly associated with deprivation, GP years of experience, QOF performance, GP contract type, practice size and percentage of practice list over 65 years old. A difference of up to 24% in average dementia diagnosis rates in GP practices across England was found to be associated with these characteristics. Conclusions This ecological study has found independent associations between dementia diagnosis rates and a number of characteristics of practice populations, GPs and the primary care system in England. Local exploration of these characteristics may assist commissioners in identifying support measures for constituent GP practices to increase dementia diagnosis rates. Learning Outcomes Despite the Government's drive to improve dementia diagnosis rates, the variation across the country is little understood. This study highlights associations that may help to understand this variation further and generates new hypotheses that warrant testing by further research. Other Presenters 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster63 Situational awareness for controlling and managing infectious diseases during armed conflict: The example of polio in Syria Abstract topic & Global Health Submitted By Ahmad, B Durham County Council Background Controlling infectious diseases in countries experiencing armed conflict represents a major challenge to global health actors. In Syria, a large cluster of wild poliovirus type 1 was identified in October 2013 in the north eastern province of Deir Al Zour Aim The aim of this paper is to shed the light on salient factors that help predict future outbreaks of polio virus as well as strengthen the public health response to control polio cases in a country that is experiencing armed conflict. Method I use a PEST framework to disentangle the political, economic, social and technological challenges that have resulted in a large decline in routine vaccine coverage with the oral polio vaccine (OPV) since the beginning of the armed conflict four years ago. Results The main political challenges are the mass displacement of population; lack of security and the fragmented reality on the ground with more than 1000 armed groups and over 55% of the country outside government control. Key economic barriers include a large drop in government spending as well as damage to healthcare infrastructure and basic services. The social barriers include the wide destruction of the social fabric and loss of communities. The technological barriers include a demanding routine schedule for the oral polio vaccine and difficulties in routine surveillance and maintaining a cold chain during delivery. Conclusions A better understanding of barriers to low vaccine coverage in an armed conflict situation is important to ensure access to a conflict-ridden population in a public health emergency such as a polio outbreak. In the case of Syria, there is an urgent need to achieve better coordination between humanitarian and donor agencies to ensure coordinated surveillance and a rapid response to prevent and control any future outbreaks of polio. Learning Outcomes • Understand challenges in surveillance and control of infectious diseases in fragile healthcare systems. • Identify the political, economic, social and technological barriers to low vaccine coverage in a country that is experiencing an armed conflict. Other Presenters Ahmad, B 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster64 Tackling the obesogenic environment in hospitals through partnerships with retail outlets on hospital premises. Abstract topic & Health promoting hospitals Submitted By Sarah Perman Public Health Registrar City University London Background There has been criticism of hospitals in the UK for allowing practices damaging to health to occur on their premises. Hospitals have been accused of fuelling obesity by allowing fast food chains and retailers to market junk food to patients. Aim A London acute trust worked with a major high street retailer to increase the range of healthy food and drink on sale in the hospital shop. The goal was to develop a Trust-wide policy for including public health principles in commercial contracts. Method Meetings between senior hospital managers and retail directors to agree reductions in the sale of products in the hospital which are high in sugar, salt and saturated fat, and to increase the range of healthier alternatives - Review of the nutrition content of shop products and agreement to a new healthier stock list for patient ward trolley - Explaining and promoting the changes to staff, visitors and patients through training - Customer feedback through face to face surveys pre and post changes - Processes to monitor change in buying behaviours and impact on sales and profit Results Improvements to the layout of the hospital shop to make healthier food and drink alternatives clearly visible; increased range of healthier fresh food and drinks by up to 40%, including more bottled water, salads, fresh fruit, and healthy snacks; decrease in the quantity of processed food items and drinks with high sugar content; removal of confectionery specifically marketed to children; Trust-wide policy for public health screening during the procurement process; retailers agreed to act as a pilot site for roll out of provision of healthier options to their premises in other hospitals. Conclusions First hospital store in the country operated by this retailer which has a radical new shop layout and stocks a healthier food and drink range - Little impact so far on commercial profits - Significant personal influence of champions including a senior retail director prepared to tackle the issue of unhealthy food and drink being sold through their premises - Some resistance to change from shop staff and hospital volunteers who saw their role to provide “treats” for the ill. But widespread support from clinical staff concerned about the impact of poor diet and obesity in their patients. Learning Outcomes Healthy food in hospitals is an important component of WHO Health Promoting Hospitals; how the power of a leading retailer can be harnessed to support public health; public health teams need to understand the strategic vision of commercial firms; how a systematic approach to procurement which gives a central role to public health teams is the only way to secure strategic change in this area. Other Presenters Perman, S Davies, A Rodger, A Flint, J 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster65 Measuring the impact NGO advocacy Abstract topic & Policy change Submitted By Brinsden, H City University London Background NGO advocacy aims to influence policies, actions and decisions of the institutional elite, e.g. on the issue of food marketing. Understanding the impact that advocacy has on policy change would be useful for NGOs, however research on this is limited. Aim To explore the range of indicators being used to evaluate the impact of NGO advocacy within the context of policies that restrict food marketing to children. Method The websites and annual reports of four different NGOs known for their advocacy on the issue of food marketing were reviewed and compared based on a) the description of activities carried out and b) the efforts to evaluate or judge the result that these actions had. Results A common theme across the reports of the 4 NGOs was a large amount of description of the advocacy itself, with limited attention given to the policy outcomes. Where results were described, it was common for them to be output based, e.g. number of consultations responded to, extent of media coverage received or number of website hits. Only where policy had been introduced in line with advocacy calls, was this noted as a ‘success’. Lacking from the reports was an attempt to assess progress made towards policy goals. Indicators for progress would aid understanding of what works well in advocacy. Conclusions Indicators of progress are needed to aid NGO advocacy evaluations. Food policies, such as marketing restrictions, often attract extensive lobbying by vested interests seeking to block public health policies. NGO advocates need to equip themselves against such challenges. This will require the development of better tools for assessing advocacy impact and to develop understanding on how to best influence policies that protect the public good. Learning Outcomes NGOs and academics seek to influence policy. Understanding what actions have the most impact for achieving desired change would therefore be valuable. This research highlights ways in which actions can be evaluated for impact, while also identifying the gaps in current evaluations. It opens up the debate on how to best determine advocacy impact so as to enhance efforts to protect public health. Other Presenters Lang, T 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster66 The free movement of patients and labour mobility within the EU at San Donato Group University and Research Hospitals. Abstract topic & Healthcare quality improvement Submitted By Ramondetti F. Assistant Medical Chief Executive IRCCS Policlinico San Donato, Milan, Italy Background The latest directive about cross-border mobility (EU 2011/24) leads to innovative health assets expected to improve the known health care conditions on a national basis, in compliance with the free movement of patients and labour mobility within the EU. Aim The rules for implementation of the goals are accomplished with differentiated care where patients are grouped according to the intensity of their need of assistance determined by the degree of illness, rather than the medical specialisation. Method The integration among nations is strongly enhanced by the implementation of the directive on the free movement of patients and health professionals working in the hospital settings. Multilingual staff training is the main objective with referral to the spread of procedures and innovations introduced by the EU Directive 24/2011. Furthermore, bilateral and multilateral conventions have been stipulated, especially with the neighboring states with the Lombardy Region, not only when concerning direct assistance, but also when it comes to research and education for health professionals. Results Both the Policlinico San Donato and Ospedale San Raffaele are university and research hospitals where a wide international network was created. International specialty registrars are welcome for training and researchers are recruited at all career levels. The first is one of the largest European cardiac surgery authorities with over 1500 cardiac surgery interventions per year, the latter manages over 50 European projects such as ERANET and an International Postdoctoral Program funded by the European Union was established in 2013. Conclusions The implementation of the above directive has determined the set-up of a national contact office, a system of prior authorisation and European reference networks through an e-health connection. In the framework of shared comparison of health care across EU countries, the Policlinico San Donato and Ospedale San Raffaele in Milan aim to extend their knowledge and quality of health care delivery, in particular for high skills and heavy technologies through an expanding information system of facilities, resources, personnel in order to build clinical, teaching and research networks. Learning Outcomes It is necessary to draw attention to the patients' rights and to the quality and safety of healthcare services across the EU, creating a structure of cooperation in the field of healthcare. The European Union seems ready to use its economies of scale to improve healthcare for all European patients. Other Presenters Cerri A. Scientific Research Manager IRCCS Policlinico San Donato, Milan, Italy 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster67 Operational Aspects of a Tees Schools’ Fluoride Varnish Programme: Recruitment, Consent Rates and Improving Dental Access Abstract topic & Dental public health Submitted By Shah, K Public Health England Background This programme aimed to improve oral health and dental access of children living in deprived areas of Middlesbrough and Redcar and Cleveland. Some schools had decay rates almost four times the national average. Achieving high consent rates for children Aim • To implement a school based fluoride varnish programme. • To maximise consent rates for a dental health intervention in areas of deprivation. • To improve dental access rates for children. Method Twenty schools with the highest dental decay rates in Middlesbrough and Redcar and Cleveland were recruited to the programme. A multi-strategy approach was taken to engage with parents and children to maximise consent rates. Parents were engaged through provision of information leaflets, invitation to information sessions, face-to-face recruitment by school staff and dental team attendance at school events, for example, sports days. Children were engaged through school-based activities such as oral health themed assemblies, competitions and lessons. Results • In 20 schools 2,787 pupils from nursery classes up to year 4 provided positive consent. • Positive consent rates varied between schools from 49% to 100% with a mean value of 73%. • Effective engagement strategies for parents included dental teams attending school events and face-to-face recruitment by schools using parent support advisers (PSAs) • Schools with PSAs had the highest consent rates. • Briefing meetings for parents had very poor attendance. • Only 11% (n=37) of children who reported not having a dentist and who needed treatment took up the offer of dental care. Conclusions • Consent rates can be maximised in areas of deprivation by using a multi-strategy approach which engages both parents and children. • Offers of care to children without a dentist did not result in improved access for this cohort. Learning Outcomes Insight into strategies that can be used to optimise positive consent rates for school based dental health improvement programmes. Other Presenters Shenfine, R 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster68 A shared public health service for the five local authorities - Darlington, Hartlepool, Middlesbrough, Redcar & Cleveland and Stockton- in Tees Valley Abstract topic & Public health infrastructure in the UK Submitted By Braun T Consultant in Public Health Medicine, Tees Valley Public Health Shared Service Background Tees Valley (TV) has a population of 665 100 across 5 unitary local authorities (LA) and 3 CCGs. Some of the LAs rank amongst the smallest in the country and therefore only have limited public health (PH) resources. A shared PH service across a larger foo Aim The aim was to maintain and develop a Public Health function across Tees Valley, including shared arrangements to provide economies of scale and best use of scarce PH specialist resources, knowledge, expertise and skills, and foster close partnership work Method An appraisal of the different options for the shape, structure and hosting of the Tees Valley Public Health Shared Service (TVPHSS) was commenced in late 2011 and informed by the new responsibilities for the PH function, following the NHS reforms. The appraisal addressed the shape and PH services within the TVPHSS; operational and governance framework including operational and performance responsibilities and accountability; and hosting arrangement. Transition groups were formed to implement the approved option by the Tees Valley LA Leaders and Chief Executives for April 2013. Results The TVPHSS is led by a clinical director and has 20 staff. A governance board oversees the service and reports to the TV Chief Executives. There is a hosting agreement between the five local authorities. The TVPHSS has supported DsPH to deliver key outcomes under the 5 core functions of the service - clinical PH leadership; PH intelligence; PH commissioning and contracts; PH business support; and training and workforce development. These include mandated PH services such as the JSNA, PNA, NHS health check, sexual health services and the PH core offer to CCGs. The results of an external peer review of the service are expected in May. Conclusions The TVPHSS is supporting local authorities in delivering mandated public health services as well as providing information and specialist support to local public health teams. The service enables small public health teams to draw on specialist public health expertise and has achieved efficiency savings. The shared service also provides a place to share local experience and best practice and enables partnership working between local authorities and with other partners. Learning Outcomes The presentation will demonstrate the potential of a shared public health service or function to enable small public health team to access specialist expertise as well as clinical knowledge and services to support DPH/ public health teams in working across larger areas to support partnership working ; - to achieve efficiency savings Other Presenters Sangowawa O, Clinical Director of Public Health Linton J, Senior Pharmaceutical Adviser 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster69 Real time suicide early alert system in County Durham Abstract topic & Mental Health Submitted By Catherine Richardson Public Health Lead, PH Team Durham County Council Background The development of a real time suicide alert system shows how organisations are able to respond in a timely way to an increasing trend or cluster of suicides. This process resulted in identification of suspected suicides and clusters plus provides support services to prevent contagion. Aim Evaluate effectiveness of suicide early alert process at identifying suspected suicides and clusters. Secondary aims: Immediate support to the bereaved Prevent contagion Identify networks & trends Respond to suicides within institutions, communities Identify hot spots Method Process evaluation of the County Durham Suicide Early Alert and Community Response Guidelines utilising a mixed method approach. The study used aggregated anonymous local data on suicides to identify trends and clusters and a series of focus groups and interviews with key stakeholders to gain feedback on the process. A whole system suicide response is triggered by the information provided via the real time alert system which includes post-vention support (bereavement support for those bereaved by suicide). Results This process has resulted in organisations having increased control over their ability to respond characterised by timely evidence based interventions and improved partnership working. The development of a suicide alert system can reduce the delay in the reporting of suspected suicides, can identify trends, clusters and supports a community response including immediate bereavement support. This process allows for more than simple data collection of demographics with the data revealing risk factors including bereavement, relationship difficulties and financial problems. Conclusions This process is an innovative multiagency approach to the problem of delay in the notification of suicides and informs a timely community response to prevent contagion. Immediate access to post vention support is a key preventative approach. This will be of interest to commissioners and providers who may want to develop similar systems so that they can immediately identify an escalation of deaths due to suicide and respond in timely manner. Learning Outcomes Implementing a multi-agency process for suicide early alert requires information sharing agreements across agencies and agreement to support suicide community response from range of services and resources. Key is partnership working to shared vision of suicide prevention and providing support related to risk factors. Other Presenter McGeechan, G 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster70 Publishing Five Health and Wellbeing Board (HWB) Pharmaceutical Needs Assessments (PNAs) in the Tees Valley in 2015; job done….or a new beginning? Abstract topic & Pharmaceutical needs assessments Submitted By Walters, P Tees Valley Public Health Shared Service Background Five HWB areas co-terminus with unitary local authorities: Darlington; Hartlepool; Middlesbrough; Stockton-on-Tees; Redcar and Cleveland, worked together to each publish by 1.4.15 their first PNAs since HWBs acquired statutory responsibility in 2013. Aim To publish PNAs fit for the purpose of NHS England’s statutory decision-making on market entry/commissioning services as defined in NHS Pharmaceutical Services Regulations 2013 and to develop stakeholder collaboration to facilitate their maintenance. Method Tees Valley Public Health Shared Service (TVPHSS) led PNA development via steering groups, champions in local authority public health (LAPH) teams, document templates, specialist pharmaceutical and health intelligence expertise to produce suitable documents. Four years since each former PCTs’ last PNA and in the context of a new commissioning environment, local partners include the Durham Darlington Tees Local Professional Network (Pharmacy) to support the quality improvement agenda; LPN involves leads from LAPH, NHS England, Healthwatch, hospitals, mental health, CCGs, academia and community. Results At population level, the areas’ similarities are well documented with deprivation/health need among the highest in England. Fundamental pharmaceutical need for access (including proximity, opening times and choice) to essential services such as dispensing, medicines disposal, advice to support self-care/health improvement were readily identified and largely well-met by community pharmacies located in the heart of community, social and commercial areas. However, the detail of population differences offer complexity to opportunities for improvement/better access to pharmaceutical services. Conclusions 2015 PNAs are complete, but their collaborative development as the foundation for future quality improvement in pharmaceutical services also has value. It would be a missed opportunity to view publication as an end-point (other than requirements for statutory PNA maintenance) or as ‘only about community pharmacy’. If community pharmacy is where health and social care meet, where ill-health and wellness meet, where many visitors attend monthly, and opening hours in the area already extend into the traditional ‘out-of-hours period’, then up to date PNAs offer all stakeholders a new beginning. Learning Outcomes Experience of Tees Valley areas’ collaborative approach to produce HWB PNAs in 2015; consideration of opportunities to extend collaboration beyond the need for PNA maintenance and facilitate quality enhancement in pharmaceutical services e.g., implementing Professional Standards for Public Health Practice for Pharmacy (2014) or better access to pharmaceutical services information for patients. Other Presenters Linton, J 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster71 Dudley Council – Workplace Health and Wellbeing Project Abstract topic & Other Submitted By Kaur B. Dudley Metropolitan Borough Council Background In September 2012, Corporate Board approved the development of a joint Workplace Health and Wellbeing Pilot, with the then PCT, using the Workplace Charter framework. In July 14, the Board agreed to rollout the programme across the Council. Aim Prevention and Health Improvement via: • Onsite health check opportunities ; Promote and support healthy lifestyle choices • Easier access to local lifestyle services; Support local businesses with achieving Workplace Wellbeing Charter Method 3 Pilot sites used had: o Geographical dispersed workforce across the borough o Predominance of Male or Female workforce o Sedentary and Physically demanding roles o Mix of part time and full time workers • Mix of virtual and hard copy communication needs • Use of manual and on line Health Needs Questionnaire • New, Innovative DIY Health Checker on site machine to measure physical health • Train Workplace Wellbeing Champions • Developing Data set for programme evaluation • Providing on site access to established public health services Results Pilot: • Up to 35% return rate for Health Need Questionnaires • 14 Champions trained • Up to 47% staff engagement in on site physical health checks • 17 people supported in one pilot area on site stop smoking sessions Early data identified priority areas for health interventions relating to: high levels of body fat; elevated risk in Visceral fat levels; elevated risk in blood pressure results First quarter since rollout: • 9 events held; 1041 staff taken a health check; 42 staff accessed stop smoking service • 385 staff had mini vascular checks; • 73 staff had full NHS checks Conclusions Pilot site results showed positive health outcomes both for physical and mental health. Sickness in the pilot areas either fell or increased at a much reduced rate. Comments from staff in the first quarter of the roll out of the health checks have been universally popular. Attendance at 5 ways to wellbeing courses has increased so courses are now fully booked. It is too early in the rollout of the project to say whether the positive results achieved in the pilot will be replicated, but first quarter data bodes well. Learning Outcomes Colleagues will see evidence of a positive impact of a workplace wellbeing project as a result of joint working by the Office of Public Health and the Human Resources Division. The success of the pilot provided a solid business case to support the investment of time in continued joint working to roll out a workplace wellbeing project accross the Council. Other Presenter Jackson K. 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster72 Creating a compelling narrative: How bespoke JSNAs enable practice to understand their local population and effect a positive health change Abstract topic & Other Submitted By Onyia, I M Halton Borough Council Background JSNA look at the health and care needs of local populations to inform planning and commissioning of their health and care services. Bespoke general practice level reports enable a focus on local activity to improve health and reduce inequalities Aim Translate into clear evidence for action a range of locally available data to influence decision making in general practice Method Joint Strategic Needs Assessment (JSNA) produced on a practice size footprint are shared with general practices to provide an overview of key areas of need for the practice population. The document includes a summary of intelligence on screening, immunisation, CVD, COPD, obesity, alcohol, smoking, breast feeding uptake and A&E admissions for individual practices. Ward health, economic, academic and crime indicators are included. A separate pack summarises intelligence for all practices Results from local as well as national averages and targets are included for comparison Results • Personalised recommendations made to each practice • Accurate and timely information for better patient care and target management • Outstanding numbers to achieve set standards and targets provided • Practices focus activity on areas of prevention • Positive feedback on packs - from practice managers, GPs and practice nurses • Healthy competition develops to improve health outcomes • Inspired by the packs a practice ran competition among receptionists to increase HealthChecks invites • Packs are informing development of primary care groupings • Directory of services enclosed for GP referral Conclusions The “Practice JSNAs” have proved so popular with practices and CCG that they are renewed annually with planning underway to create similar intelligence based on the population of emerging primary care groupings. The JSNA packs have enabled practices to find areas of common purpose and motivated practice managers to increase uptake of a range of public health interventions. The national GP Practice Profiles provide good general detail, the JSNA localise the content and provide interpretation of the data and advise on the actions needed to respond to the story the data tells Learning Outcomes Accurate intelligence is at the heart of improvement for the population; General Practice is under growing multiple opposing demands. Data is poured in continuously and a range of practice staff access this. Bringing together key information and interpreting what this means at a practice level and then providing peer, local and national comparators encourages a focus on improving local health 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Other Presenter Poster Title Poster73 Application and limitations of epidemiological analysis in planning access to specialised cardiology services Abstract topic & Other Submitted By Lambert, M Public Health England, Tyne & Wear Background Cardiac Resynchronisation Therapy (CRT) devices can improve quality and length of life for some people with heart failure. Implantation in England has grown more than fourfold in ten years to exceed 8,000 of these costly devices in 2013/14. Aim To quantify the prevalent population with an indication for CRT under NICE guidance (TA 314, 2014), which extends eligibility for these devices, and compare this to prior experience of implementing guidance on complex devices. Method Eligible populations were quantified by identifying relevant clinical characteristics of left ventricular function (LVEF ≤35%), QRS duration (≥120ms) on the ECG and heart failure symptoms (New York Heart Association classification) in both published epidemiological studies and monitoring of the Quality and Outcome Framework in the national GP contract. This was compared with uptake of previous NICE guidance on Implantable Cardiac Defibrillators (NICE 2001, 2006) and CRT (NICE 2007) using data from published national audit (NICOR). Results Calculations from literature-based and contractual sources gave estimates of the prevalence of CRT indications in England between 39-43,000 symptomatic individuals. The precision of this estimate is limited by the incomplete correlation between clinical characteristics in the sources and NICE guidance. 8852 CRT devices were implanted in the UK in 2013 (NICOR 2014) but there are no reliable estimates of the prevalence of patients with previous CRT device implantation. Publication of previous NICE guidance in 2001 and 2006 did not result in step changes in implantation rates of devices. Conclusions Estimating the prevalence of patients with CRT indications is possible using existing sources. The pool of eligible patients is large compared to current implantation rates. Even small changes in referral patterns could place considerable demands on services. Experience from implementing NICE device guidance suggests that only a small proportion of patients with CRT indications will receive this therapy. NICE guidance that widens eligibility and reduces diagnostic requirements is likely to increase demand for CRT implantation. The magnitude of that increase remains uncertain. Learning Outcomes This work demonstrates the usefulness of epidemiological measurement in health service planning and highlights the limitations of this methodology when estimating demand for services. The example of CRT shows the uncertainty inherent in demand for a technology with a high prevalence of indications compared to low historic implantation 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change rates. Other Presenters Plummer, C Poster Title Poster74 New Communities in Bradford: Assessing need to inform a proactive and strategic multi-agency response. Abstract topic & Other Submitted By Ingold, K. Background Bradford Council is responding reactively to increased need for services for Central and Eastern European migrants. A robust assessment of need was required to inform a proactive and strategic response to this demographic change. Aim To produce a robust, accurate and up to date assessment of the needs of Bradford District’s CEE communities, to inform proactive health and social care planning. Method • A literature review, structured using Dahglren and Whitehead’s factors influencing health, with additional categories of poverty and assets. •An epidemiological needs assessment, describing the demographics of Bradford’s CEE community, their health status, service mapping and an assessment of how services are used by CEE communities. • A corporate needs assessment, based on two Masters level dissertations undertaken in Bradford focusing on the views of service providers, alongside perspectives of CEE community members gathered through involvement events. Results There are at least 12,000 CEE individuals, and 6,000 Roma living in Bradford District. This is likely to be an under estimate. 3.2% of the school population are CEE as are 2.0% of people included on the electoral register. There are a significant and rising number of CEE migrants who are no longer entitled to housing benefit. CEE migrants are disproportionately sanctioned from Jobseekers Allowance. CEE migrants are not a homogenous group, some face few problems and others are open to exploitation from rogue landlords, exploitation in the grey economy and unscrupulous employers. Conclusions The assets of CEE communities in Bradford should be built upon. We should ensure migrant families are aware of their responsibilities and entitlements; all staff have information to plan and provide services in a culturally sensitive way and services work together to provide a joined up and holistic response to the needs of CEE families and individuals. New needs are emerging. There is growing need against a backdrop of reducing resources. A district-wide policy response agreed between partners is imperative. Learning Outcomes Gain an understanding of both existing and new emerging needs in a growing minority population. Gain an understanding of the need for culturally competent service delivery and the growing demand. Understand the need for a district-wide strategic response to a changing population, integrated between and across partnerships. Other McCullough, B. 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Presenters Brierley, S. 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster75 Measuring the impact of Stop Smoking Services (SSS) on reducing health inequalities in County Durham. Abstract topic & Other Submitted By Woodall, D Durham County Council Background In areas of high deprivation smoking prevalence is higher. Stop Smoking Services should ensure that rates of those accessing and quitting are higher from more deprived areas of County Durham. This will contribute to reducing health inequalities. Aim To use the Health Equity Audit (HEA) cycle to identify if Stop Smoking Services are distributed relative to the deprivation levels across County Durham. Method Data was taken from Quitmanager (a web based patient data management system). 23,350 records were used. Analysis was conducted to create directly age standardised rates for access and quit by middle super output area (MSOA). The Slope Index and Relative Index of Inequality (Sii and Rii) were used to establish the gap between the least and most deprived areas, for both access and quit, across all MSOAs. Data analysed to selected geographies, by the three main SSS providers and analysis of pregnant smokers referred to the SSS. A direct comparison was made of this HEA with one conducted in 2007. Results Rates accessing and quitting are higher in the more deprived areas across the county. This was consistent for the selected geographies and the three main SSS providers. The 2007 HEA showed the gap between the Rii for access and quit was -69. In the 2014 HEA the gap was -16. In pregnant smokers the conversion from referral to access was negative (change in Rii of -83). From access to quit this change was positive (+34). Conclusions The 2014 HEA shows there is a higher rate of people accessing and quitting through the SSS in the more deprived areas. All 3 of the main providers that deliver the service have higher rates of access and quitters in the more deprived MSOAs. For pregnant smokers, once they enter the service the quit rate is higher in more deprived areas. Compared to the results of the 2007 HEA there has been an increase in the Rii for access and quit rates as well as a reduction in the difference between the two. This demonstrates that the County Durham SSS is contributing to a reduction in health inequalities. Learning Outcomes When commissioning services to improve Public Health outcomes, it is important to utilise recognised tools to support service delivery and review. The HEA specifically demonstrates if resources are distributed relative to need and contribute to reducing health inequalities and inequities in the provision of appropriate services. Other Presenters Roe, K 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster76 “It made me realise how important the work that I am doing is.” Research and practice meetings as vehicles for co-production and knowledge exchange Abstract topic & Other Submitted By Cheetham M FUSE Background Fuse, the Centre for Translational Research in Public Health, brings stakeholders together to share findings from research, policy and practice through research meetings. This poster explores the legacy of these events for collaborative working. Aim Our aim is to present findings on what makes a single event develop into a long term working relationship between practitioners, policy makers and academics, to develop a virtuous circle that allows research and practice to inform each other. Method Collation of information from a range of sources: Anecdotal feedback from practice partners during and after events, about follow up activity Audit of: • Follow up work attributable to the event itself, including sequel events, networks and changes in commissioning, policy and practice • New or improved working relationships, evidenced in a preference for working with Fuse as an academic and research partner • Subsequent invitations to expert speakers, invited first to a Fuse event •Enquiries made to AskFuse, the Fuse responsive and research evaluation service for public health Results Exemplars are given, e.g. a meeting on young people and sexual health led to: • A seminar on achievements and challenges of work on teenage pregnancy • Events to scope service provision and areas for improvement • A Council-led workshop to update the evidence base and consider young parents within the wider children’s agenda •Targeted PHE expertise to support areas aiming to improve • Forming a sexual health research and practice network Conclusions Developing one-off events into productive long term relationships between practitioners and academics entails: • Working with practitioners to plan events; Bringing together academics and practitioners committed to knowledge exchange as speakers; Ensuring a diverse multisector audience •Ensuring participants share skills, knowledge and expertise with one another • Encouraging robust debate Learning Outcomes • Better understanding of building co-production, integrating research and practice and the value academics and practitioners working together to improve events’ quality, relevance and build relationships, awareness of the outcome types flowing from event(s) • Recognition of this as a long term metho & making of links between ‘knowledge exchange’ and potential practical service improvements. Other Presenters McNaughton R; Rushmer R; Shucksmith J; Van Der Graaf P 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster77 Delaying parenthood in looked after children (LAC) in Warwickshire Abstract topic & Other Submitted By Mousoulis, C Background The topic of LAC and teenage pregnancy has been chosen because there are high levels of teenage pregnancy in this population and if action is taken to reduce these levels, both LAC and their children will benefit. Aim Children of care leavers frequently go into care and an objective of this project is to understand how to break this cycle. The aim of the needs assessment is to find the causes of early pregnancies and ways to delay them. Method A literature review was completed which formed the basis of the discussion with professionals as part of two focus groups. The focus groups of professionals were held at Warwickshire County council (June and September 2014). Professionals that attended the focus groups worked in the following areas: social workers, dedicated nurses for LAC, support for foster carers, leaving care managers, sexual health experts (not specific to LAC), birth family support - Adoption services, and personal advisors – leaving care. Results The reasons why LAC have an early pregnancy are summarised below: Positive: wanting to be loved, to prove themselves, wanting to belong, it makes them adults, to attract attention, it is seen as a sign of masculinity to father a child, want to do better than their parents. Negative: failure of forward planning (this does not apply to looked after children only), failure to say ‘no’, lack of knowledge of contraception (unprotected sex without awareness of the consequences), from sexual abuse, low self esteem, can be used to speed up process, of being able to do what they want. Conclusions The focus of this work is to delay parenthood in LAC, even if it is only for 6-12 months. An early pregnancy is less likely to have positive outcomes for the mother, father and the baby. The longer they leave it, the more resources they will have for the child. This could be achieved by: building LAC self-esteem from an early age, encourage them to have aspirations in life, through relationship and sex education, training foster carers, working on health promotion activities, and helping LAC who have become pregnant. Learning Outcomes The audience will get informed about our work and reflect on a topic that is of major public health importance. Public Health practitioners could do similar projects in their area or apply recommendations based on our results. Other Presenters Robinson, R 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster78 An evaluation of the establishment of multidisciplinary higher specialist public health training in the UK, 1999-2014 Abstract topic & Other Submitted By Ferguson, K London Borough of Redbridge Background Public health has always been a multidisciplinary endeavour and yet the specialist public health workforce was historically dominated by medicine, with other staff in support roles with few training opportunities or formal recognition of their professiona Aim Opening the training scheme to public health professionals from non-medical backgrounds changed the shape of the senior public health workforce. This study evaluates how it happened and assesses its impact. Method This study examines the historical and policy context to the changes. It reviews published and grey literature, including public health workforce policy documents and two Witness Seminars; uses archival research, principally from committee papers held by the Faculty of Public Health (FPH); provides data on the profile of specialist registrars in training and new recruits, complied through correspondence with Training Programme Directors, individual Deaneries, the UK Public Health Register (UKPHR) and the FPH; and incorporates six semi-structured interviews with key individuals involved in the development of multidisciplinary public health training to fill gaps in the archival records. Results The development of an integrated multidisciplinary model of public health training took over ten years. It was achieved through the combined efforts of key multidisciplinary public health advocates, Training Programme Directors, the FPH, the Department of Health, the UKPHR and trainees themselves, in the face of significant barriers. The result is that in the UK we have gone from the position of having no specialist training opportunities for graduates from backgrounds other than medicine to a position today where there is an almost even split between medical and non-medical recruits to public health training. Conclusions The UK multidisciplinary training model has helped to break the glass ceiling in public health careers and has had a strong impact on the composition and rich contribution of public health specialists in the workplace. This has been achieved with no perceived fall in standards. Indeed, public health entry is highly competitive for doctors and those from other backgrounds with annually around 700 people competing for 70 places nationally. Although this achievement has been recognised within the wider literature on the history of multidisciplinary public health and policy, this study for the first time provides a history of how it came to be. Learning Outcomes • Understanding the stages involved in large-scale workforce changes through the example of public health training • Recognition of the uniqueness of the UK training model • Reflection on the achievements in establishing multidisciplinary training and how far opportunities for non-medics in public health have changed since 1999 Other Presenters None 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster79 Evaluation of Candidate Perceptions of Participating in National Public Health Recruitment Abstract topic & Other Submitted By Ebberson, C Background Recruitment for public health specialty training is run nationally, consisting of an assessment centre and a selection centre. Candidates must pass the assessment centre to be eligible to attend the selection centre. Aim The aim of this project was to evaluate the recruitment process from the perspective of the candidates. This will allow the process to be refined and improved if necessary for following years. Method Once candidates completed the selection centre, they were encouraged to complete a written feedback form regarding the process. The feedback form was arranged in three sections, covering the individual components of the selection centre, the candidates’ perceptions of the whole selection process and the candidates’ perceptions of the selection centre process itself. The form included free text comments in addition to questions with Likert scale responses. Data was extracted from the feedback forms and analysed. Descriptive summaries were produced and free text comments were grouped into themes. Results 97% of selection centre candidates completed a feedback form. The majority agreed that the overall process was fair and were satisfied with it. The majority of the questions regarding the overall process received positive responses. Those relating to how well the process allowed candidates to show their skills and abilities were scored lower and were replicated in the section relating to the individual components. The three themes which emerged from the free text comments were related to the logistics of the day, the perceived fairness of the process and the information that was provided prior to the day. Conclusions The high response rate suggests that the feedback received from candidates is representative of the 2014 recruitment cohort. The selection centre evaluated well overall. Candidates were particularly complimentary about the cohort managers who guided them through the selection centre process. While candidates felt that the activities were fair and related to public health, they did not see the connection between the task and the relevance to the role of a public health consultant. Therefore, explicitly communicating the relevance of the components to candidates may improve overall satisfaction. Learning Outcomes • Increased understanding of the national process for Public Health Specialty Registrar recruitment • Increased awareness of the importance of collecting candidate feedback during recruitment and the value of providing clear information about the recruitment process to candidates Other Presenters Parkes, J (on behalf of Recruitment Executive Group); Chatt, C; Crick, J 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster80 Smile 4 Life oral health promotion pilot in Derby Abstract topic & Manifesto - A good start Submitted By Burgess-Allen, J Millward, K, Derby City Council Background Tooth decay is the most common oral disease affecting children and is largely preventable. Children from poor socio-economic areas are less likely to own a toothbrush or to brush regularly, and consume more sugar. Aim Smile 4 Life is a preventive programme designed to help young children in the most deprived quintile of Derby develop positive oral health skills for life. Method The evaluation of the Smile4Life pilot has adopted a 'Theory of Planned Behaviour' approach, and comprises: - Surveying children’s teeth for decayed-missing-filled teeth (dmft) and cleanliness at the beginning of the programme and at the end - parent questionnaire re child’s dental visits, tooth-brushing behaviours, dietary behaviour, and behavioural determinants (knowledge/attitudes, social norms, perceived behavioural control) - Process evaluation using nursery / school staff survey Results Of 338 children at baseline: 48% required treatment from a dentist (compared to national level of 28%) 47% had no dentist Mean dmft of 2.87 (compared to 0.94 for England) 175 parents completed baseline questionnaires. Key findings: 38% said their child had not yet been to the dentist 19% felt there was no need for their child to visit the dentist Over half of respondent said their child brushes their teeth less than the recommended two times per day 15% agreed that ‘No matter what I do, my child is likely to get tooth decay’ 60% respondents said they give their child a sugary snack or drink after school Conclusions The pilot has identified high levels of poor oral health in nursery and reception children in parts of Derby. The pilot raised issues locally around the potential impact of poor oral health on health inequalities and school readiness, safeguarding, cultural issues, poor knowledge and behaviours around oral health and access to care. In response: more funding has been made available to local dentists so they can register more patients. Additional safeguarding arrangements have been put in place as a result of the project to share information between healthcare professionals. Learning Outcomes The poster will: Highlight the importance of children's oral health as a Public Health issue Share an innovative project model for the promotion of good oral health in nurseries and reception Share the evaluation approach used for this health promotion project Share key findings from the evaluation and recommendations for further 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change improving oral health and reducing local oral health inequalities Poster Title Poster81 Creating resilience and reducing vulernability in respite care Abstract topic & Manifesto - National action to tackle a Submitted By global problem Prof Susan M Carr Faculty of Health & Life Sciences & Fuse Background Sustaining a care system to meet the requirements of an ageing population with complex needs is an urgent public health challenge. The potential for informal carers to experience health inequalities is significant. Building models of support for informal carers is an essential component. Aim Respite care, in its multiple guises, is a cornerstone of informal care giving. This research seeks to better understand the concept of respite care, exploring what it means for users and carers? Specifically, it seeks to expose alternatives to the dominant carer burden model. Method Design was driven by the theoretical underpinnings of learning from the experiences of service users and carers, embracing principles of critical practice and learning through relational endeavour. Qualitative, interpretive methods were used to capture experiences of respite care in a hospice setting. Data collection was carried out by unstructured informal interview with three couples and two bereaved carers who had experienced hospice respite care. The participants were interviewed on two occasions and social network circle activity was undertaken as part of theoretical sampling. Results Results showed that respite care was valued by service users and carers although there are some fundamental tensions in service models which limit its potential. A theory of vulnerability and resilience was developed which accommodated issues of needs and acceptance, choice and risk, loss and gains. The importance of the dynamics of the caring relationship and the importance of recognising and assessing the impact of respite care on the continuity of that relationship was highlighted. Different approaches to respite care can positively create resilience or negatively increase vulnerability. Conclusions The centrality of the carer:cared for relationship must be recognised in models of respite care. Caring creates a relationship fragility relationship making it vulernbale to fracture when put under stress. Resilience in the caring relationship can also, most importantly, be strengthened with the right care and support. The articulation of respite care needs and the insights gained in this study have the potential to influence practice and provide a platform for innovative service development and improvement across a range of need trajectories. Learning Outcomes To appreciate that the burden of care model may not best fit the support and sustainacne of informal care To understand how resilience and vulnerability can be influenced. To comprehend the centrality of the carer:cared for relationship must be recognised in models of respite care. Other Presenters Carr S M Wolkowski A M 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster No 82 How can more pregnant women be supported to stop smoking? Evaluating the implementation of a stop smoking initiative across the north east of England. Abstract topic & Manifesto – A Good Start Submitted By Susan Jones FUSE Background Mothers who continue to smoke during pregnancy increase the risk of adverse outcomes for themselves and their baby. NICE: Public Health guidance 26 (2010) reflected the need for additional support for women smoking during pregnancy to quit. Aim To evaluate whether a novel intervention (babyClear©) improves the effectiveness of smoking cessation messages to pregnant smokers using a “tough love” approach and promoting greater integration between stop smoking and maternity services. Method To evaluate whether a novel intervention (babyClear©) improves the effectiveness of smoking cessation messages to pregnant smokers using a “tough love” approach and promoting greater integration between stop smoking and maternity services. Results A qualitative methodology was used including observation of training sessions, interviews with pregnant women, trainers, maternity and stop smoking service staff (n=115). Question schedules were based on Normalisation Process Theory (May & Finch, 2009). A conceptual framework was used (Ritchie et al, 2003). Within themes, case-ordered matrices were used to enable examination of differences across cases (Miles & Huberman, 1994). Themes were built into an explanatory model to demonstrate how various factors might influence successful implementation of the intervention. Conclusions This paper will discuss to what extent the training and intervention model were normalised in stop smoking and maternity staff practice. The factors that influenced the ability of the host organisations to implement the intervention, maintain fidelity and enhance the chances of sustainability, including aspects of organisational structures and cultures will be explored. Identification of core elements of the model and examples of good practice will be shared to promote effectiveness. Learning Outcomes Although acceptability and fidelity were established across the region, this clearly manualised intervention was implemented quite differently in each host organisation. The natural experimental design highlighted the value of process evaluation. Core elements of the babyClear© model were clearly identified. Motivation and prioritisation were essential. When developing, evaluating and implementing complex interventions, it may be critical to use process evaluation to identify: core and peripheral aspects, how to maintain fidelity whilst allowing for adaptation to local contexts/resources. Other presenters Jones, S; Shucksmith, J; Hamilton, S. 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change Poster Title Poster No 84 Sex is risky– so why not test? Abstract topic & Manifesto - Help people live healthier lives Submitted By Munasinghe S Background In 2013, Norwich had an outbreak of syphilis among men who had sex with men (MSM), and in the same year Norwich local authority area reported a HIV prevalence over 2 per 1000 population. Both these set the backdrop for the launch of a STI self-sampling p Aim •To increase the opportunity to test for HIV, Syphilis, Hepatitis B and C for MSM •To raise awareness of the importance of regular testing for STIs •To understand patients’ views on self-sampling testing experience Method Norfolk Public Health, LGBT project, and Sexual Health Promotion Unit and local GUM clinic developed the care pathway for self-testing. Based on the local MSM figures we decided to purchase 150 kits. Kits were made available through LGBT website and office and also distributed across all gay venues in Norfolk. At these venues, men were offered a test, with support from an LGBT worker, if required. The testing was carried out in Manchester PHE laboratory and the results reported back to the SHPU, and, if positive/reactive a local GUM service.Testing kits were promoted via Facebook, LGBT website, SHPU and condom packs made up by LGBT Project and distributed via the gay venues. Results Three months after implementation of this pilot, 93 kits were used. 42 test kits were returned (45%). One reactive test result for syphilis was reported and this patient was referred to the local GUM clinic. The demographic details were available for 48 clients who accessed the kits through the website and at the LGBT office. Around 27% of the clients had never tested for an STI before. Reasons given for not attending a GUM clinic were due to fear of breach in confidentiality and access problems to the GUM clinics. A third (35%) of the clients reported that they would be happy to take up a self sampling test than attending a GUM clinic. Conclusions Availability of HIV, Syphilis, Hepatitis B and C self-sampling testing is a useful strategy to target MSM in gay venues who do not routinely access local GUM services. This is a feasible and acceptable option for most MSM and a major contribution to national HIV testing strategy and local STI testing strategy. Given the occurrence of Syphilis outbreak in Norfolk and the Norwich being a high prevalence area (>2 per 1000 population) for HIV, it is appropriate for this self-samplingrvice to continue to be available for MSM in future. Learning Outcomes A proportion of MSM do not access main GUM services for STI testing Alternative methods of STI testing should be available for people who are at high risk. Self-sampling testing can contribute to national HIV testing strategy and local STI testing strategy Confidentiality is a key for people who access main GUM services and the services should be accessible and widely promoted Other Howard N; Liew-Bedford F; Pereira A 23 – 24 JUNE 2015 FPH ANNUAL CONFERENCE – The Politics of Healthy Change presenters 23 – 24 JUNE 2015