COVENANT UNIVERSITY
COURSE COMPACT
2013/2014 Academic Session
College: Development Studies
Department: Mass Communication
Course Code: MAC 114
Course Title: History of the Nigerian Mass Media
Units: 2
Lecturer: Angie O. Igbinoba (aka Mrs. Angie O. I. Bamigboye)
Semester: Alpha
Venue:
Time:
Office No: E302E
Extension: N/A
Course Objectives/goals
At the end of this course, students should be able to:
1. Trace print media development before and after the independence of Nigeria.
2. Trace electronic media development before and after the independence of Nigeria.
3. Explain the relationship between activities of the mass media in Nigeria in the past and the
development of events in the present day mass media in Nigeria.
Course Outline
Module 1:
The Nigerian Press
The first module will introduce the concept of the print media starting with the earliest forms of
writing in Nigeria, namely the rock paintings and hieroglyphic writing in Egypt. Newspapers as a
form of mass communication will be considered in relation to the history of the mass media in
Nigeria from the colonial era to independence
Week 1: The Nigerian Mass Media during the pre/early colonial period
Week 2: The Nigerian press during colonialism
Week 3: The Nigerian press at independence
Week 4: The Nigerian press during the military
Week 5: The Press and the Law
Module 2:
The Radio in Nigeria
The second module looks at the radio as a broadcast medium in Nigeria. It starts with the earliest
form of passing out information through the spoken word as well as other indigenous
communication systems which use the concept of sound to pass out information to a mass
audience. The module will then consider the events that shaped the introduction and
establishment of the radio in Nigeria from the colonial era to independence.
Week 6: The radio during the early colonial period
Week 7:
Mid-Semester Test
Week 8: The radio during independence
Week 9: The radio during the military
Module 3:
The Television in Nigeria
This module first considers the various forms of visual communication strategies developed in
Nigeria before the advent of the colonial period. This will be followed with the history of the
television in Nigeria considering events which shaped and is still shaping the television industry
from independence till today.
Week 10: The television at independence
Week 11: The television during the military
Module 4: Current Trends in Nigerian mass media
Week 12: The Nigerian Mass Media today
Weeks 13-14: Revision
Topics for Group/Individual Assignments
 Narrate a vivid account of writing, sound and picture development before the period of
colonialism in Africa (Individual).
 Discuss, using specific subject themes, current trends in the Nigerian mass media from
January 2012 to date (Group).
Alignment with Covenant University Vision/Goals
By outlining the role the mass media played in the past as well as government and
individual activities it is hoped that this course will make the students see the importance
of being responsible leaders of tomorrow.
Contemporary Issues/Industrial Relevance
This course will give the students knowledge of the history of the mass media in Nigeria
and based on this foundation they will be better mass communicators in the future.
Tutorials
Tutorial class may be organized whenever it is perceived that students have challenges that could
not be tackled during regular lecture periods.
Method of Grading
Continuous Assessment:
Assignments and tests attract 30%
Examination: Examination attracts 70%.
Ground rules & regulations: Students are expected to read ahead of each lecture so that they
actively participate in class discussions/tests. Class attendance is compulsory as no student will
be allowed to sit for this course examination if he/she falls below 70% (except on
proven/acceptable health grounds). Students will not be permitted to enter the class 15 minutes
after commencement of each lecture.
Recommended Reading
1. Duyile Dayo (2007): Makers of Nigerian Press: A Compedium on the History of the Mass
Media in Nigeria and Some West African States (third edition). Gong Communication, Lagos
Nigeria.
2. Mabadeje, Idris (2004): The Nigerian Press Under the Military: A Compendium of Cases of
Press Freedom Violations in Nigeria, 1996-1999. Robertminder International Ltd. Uyo
3. Omu, Fred. (1978): The Press and Politics in Nigeria, 1880-1937. Longman Group
Ltd.London
4. Salawu, A (editor) (2006): Indigenous Language Media in Africa. Center for Black and
African Arts and Civilization (CBAAC), National Theater Iganmu, Lagos
5. Uka, U. (1989): Mass Media, People and Politics in Nigeria. Concept Publishing Company,
New Delhi
COVENANT UNIVERSITY
COURSE COMPACT
2013/2014 Academic Session
College: Development Studies
Department: Mass Communication
Course Code: MAC 334
Course Title: Announcing and Presentation
Units: 2
Semester: Alpha
Lecturer(s): Angie O. Igbinoba (aka Mrs. Angie O. I. Bamigboye)
Time:
Venue: Mass Communication Studio/
Office No: E302E
Extension: N/A
Course Objectives/goals
At the end of this course, students should be able to:
 Have a hands-on knowledge on the operation of broadcast studio equipments.
 Know the principles of developing effective voice presentation for television and radio.
 Apprehend and perform the duties/responsibilities of a Continuity/Duty announcer.
Module 1:
Week 1:
1.1
1.2
1.3
Introduction
Module 2:
Week 2:
2.1:
2.2:
2.3:
Communication Basics I
Module 3:
Week 3:
3.1:
3.2:
3.3:
3.4:
Communication Basics II
Announcing Defined
Presentation Defined
Broadcast Commentary Defined
Articulation; Intonation; Enunciation
Pace; Rhythm; Pitch
Pronunciation
Reading Skills/Techniques
Listening Skills/Techniques
Presentation Skills/Techniques
Interviewing Skills/Techniques
Week 4:
4.1:
Attributes of an Announcer
Understanding the Audience
Week 5:
4.1:
Module 4:
Week 6:
6.1:
The Broadcast Media Use of Sounds, Words and Imagery
Studio Equipments I
Editing Room Equipments
 Editing suite; deck; speaker; editing softwares
6.2:
Control/Console Room Equipments
 Red light; M-box; speakers; Mixer/Console; switcher;
Module 5:
Studio Equipments II
Week 7:
7.1:
Recording Room Equipments
 Midget; recording tape; capture card; recording software; chroma key; news desk/set;
acoustics; key light; back light
Week 8:
Mid-Semester Test
Week 9:
Important Persons in a Broadcast Programme
 Presenter; Duty Announcer; News Reader; Anchor
Week 10:
Reading Sample Broadcast Media scripts
Week 11:
Studio Signals; Cues; Mixing
 Studio Practice I
Week 12:
Studio Practice II
Weeks 13-14: Revision/Examination
Topic(s) for Continuous Assessment
 Develop a radio/TV programme script for: News Reporting, Talk Show, Interview,
Drama, et cetera.
 Do a studio broadcast on a radio commercial or announcement composed by you.
Contemporary Issues/Industrial Relevance
This course will give the students knowledge of the art of being skilled announcers and
based on this foundation they will be better mass communicators in the future.
Tutorials
Tutorial class may be organized whenever it is perceived that students have challenges that could
not be tackled during regular lecture periods.
Method of Grading
Continuous Assessment:
Assignments and tests attract 30%
Examination: Examination attracts 70%.
Ground rules & regulations: Students are expected to read ahead of each lecture so that they
actively participate in class discussions/tests. Class attendance is compulsory as no student will
be allowed to sit for this course examination if he/she falls below 70% (except on proven &
acceptable health grounds). Students will not be permitted to enter the class 15 minutes after
commencement of each lecture.
Recommended Reading
Agbanu, V.N and Nwammuo, A.N (2009). Broadcast Media Writing, Programming, Production
and Management. Enugu: Rhyce-kere Publishers.
Hausman, C., Benit, P., Messere, F. and O’ Donnell, L. (2004). Announcing Broadcast
Communicating Today. Belmont: Thomas Wadsworth Learning.
Zett, H. (2003). Television Production. Belmont: Thomas Wadsworth Learning.
COVENANT UNIVERSITY
COURSE COMPACT
2013/2014 Academic Session
College: Development Studies
Department: Mass Communication
Course Code: MAC 116
Unit(s): 2
Semester: Alpha
Course Title: Foundation in Broadcasting
Lecturer: Angie O. Igbinoba (aka Mrs Angie O. I. Bamigboye)
Office No: E302E
Extension: N/A
Time:
Venue:
(A). BRIEF OVERVIEW OF COURSE
This course is a combination of the theoretical and practical aspects of verbal
communication and oratory. It provides a platform for students to learn the principles
and practice of Radio and Television production.
(B). COURSE OBJECTIVES/GOALS
By the end of this course, students will have learnt:
(i) The history and origin of Radio and Television, and the basic equipment used in
Broadcasting.
(ii) The tenets of Broadcasting.
(iii) The principles and practice of Broadcasting
(C). METHOD OF LECTURE DELIVERY/TEACHING AIDS
1.
2.
3.
4.
Lectures
Assignments
Multimedia facilities
Practical Classroom Sessions
COURSE OUTLINE
MODULE ONE: INTRODUCTION
Week 1: Principles and Practice of Broadcasting
Week 2: History and Origin of Radio/TV Broadcasting
Week 3: The Broadcast Station and its Departments
Week 4: Broadcast Personnel
Week 5: Broadcast Programmes
Week 6: MID-SEMESTER TEST
Week 7: Basic Equipments used in Broadcasting
Week 8: Qualities of Good Broadcasting
Week 9: Broadcast Formats/Terminologies
Week 10: Outside Broadcasting
Week 11: The Broadcast Process I
Week 12: The Broadcast Process II
Week 1-14: Revision
Tutorials
Tutorial class may be organized whenever it is perceived that students have challenges
that could not be tackled during regular lecture periods.
METHODS OF GRADING
A. Assignments and tests attract 30%
B. Examination attracts 70%
Total ____________________________100%
(F). GROUND RULES AND REGULATIONS




Do not cheat and plagiarise; any student found engaging in these acts will face
disciplinary action according to the stipulations of the University Student
Handbook.
Attendance is mandatory and will be taken before the end of every class; the
success of students will be determined by lectures attended because of the indepth nature of this course.
Students are to see the course instructor on any problem and must bring a
doctor’s note indicating that you were sick if you miss class for health reasons.
Class participation in speech communication course is important to gain the
full benefit of the course. Respect for the views of your classmates is expected;
students are expected to witness, listen to and support other students when
presenting.
RECOMMENDED READING
Nwodu, L.C. (2006). Journalism Practice: News, Aesthetics, Ethics and Law. Enugu: Rhyce Kerev
Publishers.
Idebi, S. K. (2008). Fundamentals of Radio Production. Ibadan: Impact Motion Pictures and Media
Koncept Nigeria.
Magaji, S.I. (2000). “Challenges of the Third World Media”. Unpublished work Kaduna Polytechnic.
Owuamalam, E. O. (2007). Radio-TV Production. Owerri: Top Class Agencies Ltd.
COVENANT UNIVERSITY
COURSE COMPACT
2013/2014 Academic Session
College: Development Studies
Department: Mass Communication
Course Code: MAC 314
Course Title: Media and Society
Units: 2
Semester: Alpha
Lecturer: Angie O. Igbinoba (aka Mrs. Angie O. I. Bamigboye)
Time:
Venue:
Office No: E302E
Extension: N/A
Course Objectives/goals
At the end of this course, students should be able to:

Decipher the various functions of the media in society.

Appreciate the relationship among media, culture and society.

Intelligently discuss media and society.
Week 1:
1.1
1.2
1.3
Introduction
Culture Defined
What Society Is
What the Media Is
Week 2:
Media in Society
2.1
Sociology and Mass Communication
 Relationship among Media, Culture and Society
2.2
Segmentations/Social Stratification in Society
Week 3:
Effects of Mass Media in Our Lives or in the Society I
3.1
Message Effects
 Cognitive Effects
 Attitudinal Effects
 Behavioral Change Effects
 Psychological Effects
Week 4:
4.1:
4.2:
Effects of Mass Media in Our Lives or in the Society II
Media Effects
Ownership Effects
Week 5:
5.1:
5.2:
Social Institutions and the Mass Media I
Family Institution and the Media
Political Institution and the Media
Week 6:
6.1:
2.2:
Social Institutions and the Mass Media II
Health Institution and the Media
Legal Institution and the Media
Week 7:
Mid semester Test
Week 8:
Functions of the Mass Media
 Surveillance








Meaningful and Purposeful Agenda-Setting
Platform of (Vibrant and Illuminating) Advocacy
Watchdog of the Society
Channel for Dialogue
Protecting the Citizens’ Rights
Uphold the Independence, Integrity and Dignity of Private Citizens and the Public at Large
Respect Citizens’ Choice for Political Choice and Association.
Promote Equality (Irrespective of Gender or Religious Beliefs).
Week 9:
Ethics of the Media in Nigeria
Week 10:
Globalization and the Media
Week 11:
11.1:
11.2:
Media Relationships in Society
Media as Fourth Estate of the Realm
Media as Public Sphere
Week 12:
Class Discussion of Journal Articles
Week 13-14:
Revision/Examination
Tutorials
Tutorial class may be organized whenever it is perceived that students have challenges that could not be
tackled during regular lecture periods.
Method of Grading
Continuous Assessment:
Assignments and tests attract 30%
Examination: Examination attracts 70%.
Ground rules & regulations: Students are expected to read ahead of each lecture so that they actively
participate in class discussions/tests. Class attendance is compulsory as no student will be allowed to sit
for this course examination if he/she falls below 70% (except on proven & acceptable health grounds).
Students will not be permitted to enter the class 15 minutes after commencement of each lecture.
Recommended Reading
1) Muyiwa Popoola. (2011). Influence of newspaper ownership identity on readership among
residents of Ibadan, Nigeria. Journal of Communication and Media Research, Vol. 3 No.2,
October 2011.
2) Umar Sani Hanwa. (2011). The effects of collapse of time and space, globalisation and
multimedia communication, system on youth culture In Des Wilson. (2011). Communication for
Social Change and Development.
3) Uwem Akpan. (2011). Television portrayal and public perception of political actors in Nigeria:
Implications for national development In Des Wilson. (2011). Communication for Social Change
and Development.
4) Chinenye Nwabueze. (2010). Value system, news values and journalism ethics: The Nigerian
experience In Des Wilson. (2010). Perspectives on Communication and Culture.
5) Wilson Joseph. (2010). A look at cultural imperialism and Nigeria’s digital sphere. (2010).
Perspectives on Communication and Culture.
6) Nsikak Solomon Idiong. (2010). Mass media and political culture in Nigeria. (2010). Perspectives
on Communication and Culture.
7) Michael A. Kombol. (2010). Influence of satellite television on football culture in Benue state.
(2010). Perspectives on Communication and Culture.
8) Assay Benjamin Enahoro. (2010). Mass media and promotion of good governance in Nigeria.
(2010). Perspectives on Communication and Culture.
9) Gambo S. Nababa. (2010). Propaganda, culture and political control under democratic
dispensation. (2010). Perspectives on Communication and Culture.
10) Bello Semiu. (2010). Communication and cultural promotion for sustainable development: The
challenges of globalisation. (2010). Perspectives on Communication and Culture.
11) Solomon G. Anaeto and Margaret Solo-Anaeto. (2010). Evaluating McQuail’s normative theory
for developing countries. (2010). Perspectives on Communication and Culture.
12) David Wise and Paul R. Brewer. (2010). Competing frames for a public health issue and their
effects on public opinion. Mass Communication and Society, Vol. 13 No.4, October 2011.
13) Yinjiao Ye. (2010). Beyond materialism: The role of health-related beliefs in the relationship
between television viewing and life satisfaction among college students. Mass Communication
and Society, Vol. 13 No.4, October 2011.
14) Ngoa, S. N. (2010). Functional democracy and mass media: A critique. Global Media Journal
(African Edition), Vol. 4 No.2