NSW INDEPENDENT TRIAL EXAMS – 2009 BUSINESS STUDIES YR 11 PRELIMINARY EXAMINATION MARKING GUIDELINES – REVISED VERSION Section I D 2 1 11 C 12 B B 3 13 A D 4 14 B C 5 15 C C 6 16 C B 7 17 B A 8 18 A C 9 19 D C Section II Question 21(a) Criteria/Suggested answer Students distinguish between the internal and external business environment. The external business environment refers to the range of factors that can influence the operation and performance of a business that the business itself does not have control over. The internal environment refers to those factors that the business has some degree of control over. Student correctly defines either the internal or external business environment. Question 21(b) Criteria/Suggested answer Students discuss how economic cycles impact on a business’ employment and profit levels. They discuss the economic cycle of booms and recessions in relation to employment and profit. During a boom period, increased economic activity and spending results in an increase in sales and profits for the business. As demand increases so too does demand for labour and therefore increases employment levels. During a recession spending will decrease and therefore result in a fall in demand for a firm’s product. This will result in reduced profits. The fall in sales and profits will result in the business reducing its employment levels. Students correctly discuss either booms or recessions OR outline the cycle’s impact on profits and employment with no discussion. Student will identify the impact of either booms OR recessions on profit OR employment levels. Question 22(a) Criteria/Suggested answer Students identify the point in the business life cycle as the growth phase. Question 22(b) Criteria/Suggested answer Students outline TWO social goals of a business. These may include: Providing workers with employment, income and better career paths; Providing services to the community, such as education and training or health care; Pursuing social justice aims; Engaging in more environmentally sensitive production methods; Ethical conduct. Students only outline ONE social goal or list two goals but no outline. Question 22(c) Criteria/Suggested answer Students describes TWO challenges Mia Clothing may face during this stage of the business life cycle. These may include; Ensuring that quality of production is maintained as output grows; Developing accounting and financial information systems that provide management with detailed information about the performance of different aspects of the business; Managing cash flow and taking into account the financial requirements involved in the new line of production; Sustaining growth; Recruiting new employees and delegating responsibility where necessary. Question 22(c) continues on the next page 10 20 B D Marks 2 1 Marks 3-4 2 1 Marks 1 Marks 2 1 Marks 3-4 NSW Independent Trial Exams 2009 – Business Studies Yr 11 Preliminary Examination: Marking Criteria - Page 1 Question 22(c) continued Students describe ONE challenge OR list two with no description. Students list ONE challenge but no description. 2 1 Question 23(a) Criteria/Suggested answer Students calculate the value of capital for this business as $55 000. Marks 1 Question 23(b) Criteria/Suggested answer Students identify TWO sources of non-current liabilities for Imogens Homewares Pty Ltd. These could include: Accounts payable, Bank overdraft, Credit card loans, Tax payable. Students identify ONE source of non-current liabilities. Question 23(c) Criteria/Suggested answer Students distinguish between current and non-current assets. Current assets make up the working capital of a business and are used to finance its day to day activities whereas noncurrent assets are assets that are not easily convertible to cash or not expected to become cash within the next year, e.g. fixed assets. Students provide some information about current or non-current assets. Question 23(d) Criteria/Suggested answer Students discuss the key reasons why managers use financial statements. These may include: To ensure adequate liquidity and solvency; To minimise uncertainty and unpredictability; For business planning and setting targets; To analyse current performance against past data and future scenarios; To meet taxation requirements; To fulfil duties as manager. Students list ONE reason managers may use financial statements with no discussion Question 24(a) Criteria/Suggested answer Students identify TWO financial goals that a business may aim to achieve. These may include: Break even, Make a profit, Increase sales, Increase market share, Growth and diversification. Students identify ONE financial goal. Question 24(b) Criteria/Suggested answer Students define budgets as financial plans of the estimated sales, expenses, raw material needs and other expenses of a business over a certain period. They can be used in the planning process as it can form the basis of the business’s plan, setting out the role of each area of the business, how much money is available to be spent and what benchmarks can be used to measure the performance of the business. Budgets are also used to adjust the business plan when necessary. Outlines a reason why budgets may be used in the business plan. Marks 2 1 Marks 2 1 Marks 2-3 1 Marks 2 1 Marks 2-3 1 NSW Independent Trial Exams 2009 – Business Studies Yr 11 Preliminary Examination: Marking Criteria - Page 2 Question 24(c) Criteria/Suggested answer Students outline TWO elements included in a SWOT analysis. These can be TWO of the following: Strengths – are the advantages the business has that will help it succeed. They are the things that the business does better than its competitors. Weaknesses – are the problems that the business needs to overcome so it can maximise its potential. They are those things that the business does not do as well as its competition. Opportunities – are the characteristics of the marketplace that will have positive flow on effects for the firm if they are exploited. Threats – are aspects of the marketplace that are potentially or currently having an adverse effect upon the business. Threats need to be addressed so that the business can maximise its potential. Students give an example in their outline of the element chosen. Students outline One element of SWOT OR they identify two but no outline is given. Student identifies ONE of the elements of SWOT. Question 25(a) Criteria/Suggested answer Students identify TWO advantages associated with establishing a new business. These may include: Business owner has greater control over all the key business decisions; Business is starting from scratch so there is no possible repercussions from previous bad decisions, unhappy staff, existing perceptions in the marketplace or outdated business structures; Increase in value of business if successful; Personal satisfaction of starting from scratch. Identifies ONE advantage associated with establishing a new business. Question 25(b) Criteria/Suggested answer Students identify TWO factors Olivia needs to consider when deciding on the location for her café. These may include: Visibility, Cost, Proximity to suppliers, Customers, Support services. Students identify ONE factor Olivia needs to consider when deciding on the location for her café. Question 25(c) Criteria/Suggested answer Students distinguish between debt and equity finance. Debt is money which is borrowed and must be repaid with interest and equity refers to the owners own money, which is not repaid but invested into the business. Students define EITHER debt or equity finance. Question 25(d) Criteria/Suggested answer Students describe ONE cost and ONE benefit associated with using debt finance. An example of the cost associated with debt financing is the interest that must be repaid. An example of the benefit of debt financing is that it is finite and the debt will be payed down over time to a zero sum balance without any further obligation to the lender. Students describe ONE cost OR One benefit associated with using debt fiancé OR they list a cost and benefit but offer no description. Marks 3-4 2 1 Marks 2 1 Marks 2 1 Marks 2 1 Marks 3-4 1-2 NSW Independent Trial Exams 2009 – Business Studies Yr 11 Preliminary Examination: Marking Criteria - Page 3 Section III Question 26 Criteria/Suggested answer Presents a sustained, logical and well-structured business report and clearly communicates using features of a business report with appropriate business terminology and concepts. Sketches in general terms all 4 components of the HR cycle Provides detailed reasons in favour of TWO appropriate marketing strategies Makes a judgement based on criteria of TWO critical issues that need to be addressed by the business Presents a well-organised business report and uses appropriate business terminology and concepts. Sketches in general terms all 4 components of the HR cycle Provides characteristics and features of TWO appropriate marketing strategies Attempts to make a judgement based on criteria of TWO critical issues that need to be addressed by the business Includes features of a business report and uses some business terminology and concepts Sketches in general terms 3-4 of 4 components of HR cycle Sketches in general terms TWO marketing strategies Provides characteristics and features of TWO critical issues that need to be addressed by the business Includes some features of a business report and uses basic business terminology Identifies/outlines some features of the HR cycle Refers to ONE/TWO marketing strategies May mention some critical issues which may assist in achieving success. Uses basic business terminology /does not write in an appropriate business format. May refer to HR cycle May refer to marketing strategies May refer to critical issues Uses basic business terminology. Marks 17 - 20 13 - 16 9 - 12 5-8 1-4 Students should address the following in the report: 1. Outline the HR cycle for P&Z Tough Build Acquisition - recruitment Development - training Maintenance - rewards Separation - involuntary and voluntary 2. Recommend TWO sources marketing strategies that can be used by P & Z Tough Build to maintain competitive advantage: Product – branding, positioning, packaging, warranties Pricing – strategies Promotion – advertising, personal selling, direct selling, publicity Placement – distribution – intensive, selective and exclusive 3. Evaluate TWO critical issues that must be addressed to assist the owners in achieving success. Students evaluate TWO critical issues that must be addressed to assist the owners in achieving success. Having a business plan; Identifying and sustaining a competitive advantage; Avoiding over extension of financing and other resources; Using technology; Managing case flow. NSW Independent Trial Exams 2009 – Business Studies Yr 11 Preliminary Examination: Marking Criteria - Page 4 NSW Independent Trial Exams 2009 – Business Studies Yr 11 Preliminary Examination: Marking Criteria - Page 5 NSW INDEPENDENT TRIAL EXAMS – 2009 BUSINESS STUDIES YR 11 PRELIMINARY EXAMINATION MAPPING GRID Qu 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21(a) 21(b) Content Nature of business – coordinating the business Key business functions – coordinating business functions Establishing a business – key considerations in setting up a business Developing a business plan – forecasting Nature of business – types of business entities Key business functions - employment relations Developing a business plan - elements of a business plan Key business functions – marketing Nature of business- business environment and its impact on business Developing a business plan – business planning process Establishing a business – critical issues in business success/failure Developing a business plan Nature of business – business environment and its impact on business. Key business functions – accounting and finance Key business functions – operations Developing a business plan – types and purposes Key business functions – accounting and finance Establishing a business – tax and on costs Key business functions – rostering and scheduling Establishing a business – key considerations in setting up a business Nature of business – the interdependence of business and its environment 22(a) 22(b) 22(c) 23(a) 23(b) 23(c) 23(d) Nature of business - business life cycle Nature of business – business goals Nature of business – business life cycle Key business functions – accounting and finance Key business functions – accounting and finance Key business functions – accounting and finance Key business functions – accounting and finance – key uses of financial statements Nature of business – business goals Developing a business plan - the business planning process – forecasting Developing a business plan - the business planning process - sources of planning ideas from internal and external business environments Establishing a business – key considerations in setting up a business – establishment options Establishing a business - key considerations in setting up a businesslocation Establishing a business - key considerations in setting up a businesscapital Establishing a business - key considerations in setting up a businesscapital Nature of business Classification of business Key business functions. Sources and uses of funds – debt, equity Establishing a business Critical issues in business success and failure 24(a) 24(b) 24(c) 25(a) 25(b) 25(c) 25(d) 26 Nature of business – economic and social factors Outcomes P1.1 P2.2 P4.2 P2.3 P1.2 P2.1, P5.1 P5.1 P2.1 P3.2 P2.1 P4.2, P5.1 P2.3 P1.2 P5.6 P2.1, P5.1 P2.1 P5.6 P4.2 P5.1 P4.2, P5.1 P1.1 P4.1, P5.3 Band 2-3 2-3 3-4 3-4 3-4 3-4 4-6 3-4 3-4 4-6 3-5 3-5 2-4 3-6 4-6 3-4 4-6 4-6 4-6 3-5 2-3 2-5 P3.1 P1.1 P3.1, P5.3 P5.6 P5.1 P5.1 P2.1, P5.3 2-3 2-4 4-6 3-4 3-4 3-4 4-6 P1.1 P2.1, P2.3 P2.3, P5.3 2-3 3-5 4-6 P5.1 2-3 P4.1 4-5 P2.1, P5.1 3-5 P2.1, P5.1, P5.3 4-6 P1.1, P1.2, P2.2, P4.1, P5.1, P5.3 3-6 NSW Independent Trial Exams 2009 – Business Studies Yr 11 Preliminary Examination: Marking Criteria - Page 6