As our NikeiD Database Marketing Analyst Intern, you'll enhance Nike's Customer
Relationship Marketing (CRM), NikeiD Product Creation Initiatives by providing the
NikeiD team with knowledge based, and consumer focused insight from Nike's
Consumer Marketing Database (CMDB). You'll focus on specific consumer segment and
serve as the subject matter expert regarding performance and consumer data for that
consumer. You'll develop standard reports that provide Designers, Marketers and
Management with consumer specific statistics required to track performance against
objectives; and determine what types of recurring access needs are present. You'll also
provide ongoing and ad hoc analysis and translation of data to support NikeiD marketing
strategic vision and program development/evaluation and evolution; and apply various
data modeling techniques to mine the CMDB in identifying trends and data outliers that
suggest new marketing opportunities and provide interpretations of data as required. In
addition, you'll also participate in monthly and quarterly planning sessions and
proactively identify opportunities to improve Nike's Relationship Marketing strategy and
programs.
Requirements for the position include:
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Masters of Science, Economics, Quantitative Methods or related field
Minimum 2 years' experience in a Database Analyst or similar role (consumer
marketing database or related business intelligence reporting) providing insights
and recommendations to the business that directly drive the over arching strategy,
and ultimately the bottom line
Experience in Consumer Database Marketing Analysis or similar role
Experience creating custom reports and analysis from data warehouse
environments to meet cross functional business requirements
Experience with SPSS, Minitab, Brio (creating data models), Business Objects
(including using universes), or writing SQL queries is preferred. Demonstrated
proficiency with Base SAS
Strong analytical, analysis and data interpretation in support of direct/relationship
marketing strategy development, programs implementation and back-end analysis
skills
Ability to sift through data, identify critical information, analyze, develop
hypothesis and make recommendations to broader audiences, including
development of management presentation
Excellent written and verbal communication skills
Strong project management capabilities to manage multiple project streams and
complexity
Propensity for thinking through projects in a process-oriented way
Data mining or statistical modeling background is preferred
We're interested in learning more about you and appreciate you taking the time to apply
online.
Nike, Inc. is an equal opportunity employer (EOE) that strives to create a diverse
workforce and an inclusive culture.