ADVOCACY TRAINING 101
Is your nonprofit organization positioned for success during the next legislative
session? A new administration will be sworn in on January 11, 2016 and we
expect at least one, perhaps two, special sessions prior to the March 14th
commencement of the Regular Session of the Louisiana Legislature.
Checkmate Strategies is here to help you! We customize our three-hour training
module specifically for your organization, all at an affordable price.
Remember, success doesn’t come to you, you go to success!
We cover the following important elements of Advocacy Training:
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Composition of the State Legislature
Who to call
When to call
Effective communication with state lawmakers
Framing your message to get results
Do’s and Don’t’s of advocacy
Role-playing exercises to teach your team how to implement a successful
advocacy campaign
Let us set up a training session for your nonprofit or business. We can host the
training session ourselves, or we can come directly to you!
Presented By:
Earl Michael Willis, Vice President of Business Development
Cindy Bishop, President & CEO
FOR MORE INFORMATION, CONTACT EARL WILLIS (225) 454-2209
EARL.WILLIS@CHECKMATE-STRATEGIES.COM
 CONNECTIONS WITH POLICY MAKERS
 OVER TWENTY YEARS OF EXPERIENCE
 WINNING TRACK RECORD
OUR CREDENTIALS:
Earl Willis serves as the Vice President of Business Development for
Checkmate Strategies. A registered lobbyist, Earl has lobbied the Louisiana
Legislature on significant legislative issues... Earl is experienced with legislative
research and has a firm grasp on issues about management and grassroots
management. He is a graduate of Louisiana State University and earned his
Bachelor’s of Science degree in Political Science in May 2015. Prior to his work
with Checkmate Strategies, he worked as an intern in the DC office of then –
Congressman Bill Cassidy, M.D. and the American Academy of Orthopaedic
Surgeons. He is a member of the Louisiana Association of Non-Profit
Organizations.
earl.willis@checkmate-strategies.com or call 225 454-2209
Cindy Bishop is the President of Checkmate Strategies, an association management and
lobbying firm headquartered in Baton Rouge. She is a registered lobbyist and the editor
and publisher of Health Care Information Services. Cindy founded Checkmate
Strategies in 1995. She has worked on many high profile legislative campaigns
including the Smoke Free Air Act, the Primary Seat Belt Act, the Child Passenger Safety
Act, and the Concealed Carry Permit Act. She began working in association
management at the age of 19 when she was hired by the Louisiana Dental Association,
She is accomplished at all aspects of association management including board
development, fiscal management, communications, membership recruitment and
retention, public relations, grant administration and convention planning. Cindy earned
her Bachelor’s of Science degree in Computer Information Technology from Loyola University in New
Orleans. She is a member of the Louisiana Association of Business and Industry, the Louisiana Association of
Non-Profit Organizations and the Louisiana Society of Association Executives.
Cindy.Bishop@checkmate-strategies.com or call 225 933-5435
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