North Brookfield Jr/Sr High School
Course: ___CP Introduction to Business____
Unit 1: Supply and Demand
Time
Table
DOE Curriculum
Standard/Strand
Mass DOE Social Studies Frameworks
E.1.1, E.1.2, E.1.4, E.1.6, E.1.7 E.1.8,
E.1.9, E.2.1, E.2.2, E.2.3, E.2.4, E.2.5,
E.2.6, E.2.7, E.2.8, E.2.10
Suggested
Assessments/Activities
Chapter Practice Test
Chapter Test
Glencoe Intro to Business 2003
Chapter 2 Economic Resources
PPT: Supply and Demand
Deloitte Online Simulation Game
NYT lessons
Mass DOE Social Studies Frameworks
E.1.1, E.1.2, E.1.4, E.1.6, E.1.7 E.1.8,
E.1.9, E.2.1, E.2.2, E.2.3, E.2.4, E.2.5,
E.2.6, E.2.7, E.2.8, E.2.10
NYT Lesson: Drilling Oil in Alaska
Virtual Business Game: Supply and Demand
NYT lesson :Drilling for Oil in Alaska
Chapter Practice Test
Chapter Test
Identify how economic activity is measured
List four phases of business cycle
Glencoe Intro to Business 2003
Chapter 3 Economic Activity in Changing World
PPT: Business Cycle
Economic Indicator worksheet
Mass DOE Social Studies Frameworks
E.1.1, E.1.2, E.1.4, E.1.6, E.1.7 E.1.8,
E.1.9, E.2.1, E.2.2, E.2.3, E.2.4, E.2.5,
E.2.6, E.2.7, E.2.8, E.2.10
Virtual Business Game: Business Cycles
Economic Indicators research project using
Excel
Chapter Practice Test
Chapter Test
Explain business ethics and describe social
responsibilities of business
Glencoe Intro to Business 2003
Chapter 4 Business Ethics
PPT: Ethics
Deloitte Online Simulation Game
Mass DOE Social Studies Frameworks
E.1.1, E.1.2, E.1.4, E.1.6, E.1.7 E.1.8,
E.1.9, E.2.1, E.2.2, E.2.3, E.2.4, E.2.5,
E.2.6, E.2.7, E.2.8, E.2.10
Chapter Practice Test
Chapter Test
Deloitte Simulation Assessments
Movie: Silkwood / Worksheet
Movie: Wall Street / Worksheet
Content/Skills
State and identify difference between wants and
needs
Resources
Glencoe Intro to Business 2003
Chapter 1 Wants and Needs
Deloitte Online Simulation Game
Explain scarcity
Four factors of production
Market and command economies
5 days
5 days
5 days
3 days
North Brookfield Jr/Sr High School
Course: ___CP Introduction to Business____
Unit 2: Money and Financial Institutions
Time
Table
1 week
2 days per
week for 10
weeks
Content/Skills
Explain how stock is bought and sold
Identify the indexes used to track stock prices
Understand the effects of economic events on the
stock market
Resources
Glencoe Intro to Business 2003
Chapter 31 Investing in Stocks
Intro to Stock CD
Suggested
Assessments/Activities
Chapter Practice Test
Chapter Test
SMG Activities and Lessons
Math Review: Percent worksheet
Simple vs Compound Interest worksheet
Stock Market Game
Basic math skills : percentages
Basic Math Skills Review
3-4 days
Describe the types of bonds and their characteristics
List reasons for buying real estate
Glencoe Intro to Business 2003
Chapter 32 Bonds and Real Estate
Mass DOE Social Studies Frameworks
E.1.5, E.1.10, E.2.6, E.2.11. E.2.10,
E.6.1, E.6.2, E.6.3, E.6.4. E.6.5, E.6.6,
E.6.7
Chapter Practice Test
Chapter Test
Buying a Home worksheet
Bond vs Stocks worksheet
Explain how a budget is created and why
List the 5 steps in creating a budget
Glencoe Intro to Business 2003
Chapter 28 Planning a Budget
Mass DOE Social Studies Frameworks
E.1.5, E.1.10, E.2.6, E.2.11. E.2.10,
E.6.1, E.6.2, E.6.3, E.6.4. E.6.5, E.6.6,
E.6.7
Chapter Practice Test
Chapter Test
Budget worksheet
Mass DOE Social Studies Frameworks
E.1.5, E.1.10, E.2.6, E.2.11. E.2.10,
E.6.1, E.6.2, E.6.3, E.6.4. E.6.5, E.6.6,
E.6.7
Chapter Practice Test
Chapter Test
Time Value of money worksheet
2-3 days
Excel spreadsheet review
3 days
3-4 days
DOE Curriculum
Standard/Strand
Mass DOE Social Studies Frameworks
E.1.5, E.1.10, E.2.6, E.2.11. E.2.10,
E.6.1, E.6.2, E.6.3, E.6.4. E.6.5, E.6.6,
E.6.7
Identify types of savings accounts and checking
accounts.
Explain how transactions are recorded and how to
reconcile a checking account.
Explain the reasons for saving money
Glencoe Intro to Business 2003
Chapter 29 / 30 Checking and Savings Accounts
North Brookfield Jr/Sr High School
Course: ___CP Introduction to Business____
Unit: 3: Principles of Trade
Time
Table
Content/Skills
Explain why nations trade with each other
Describe currency exchange
Trade barriers and trade alliances
2 weeks
Resources
Glencoe Intro to Business 2003
Chapter 10 Business in a Global Economy
NYT Lesson: Trading Nations
Movie: China’s Economic Challenge
SPICE lesson: China in 2010
DOE Curriculum
Standard/Strand
Mass DOE Social Studies Frameworks
E 1.6, E 1.7, E 1.9, E 2.6, E 2.10 E 7.1,
E7.2, E7.3, E7.4, E7.5, E7.6, E7.7, E7.8
Suggested
Assessments/Activities
Chapter Practice Test
Chapter Test
Worksheet: What does it cost in foreign
exchange?
Unit: 4: Government
Name ways government protects and promotes
business
Glencoe Intro to Business 2003
Chapter 11 Role of Government in Business
Mass DOE Social Studies Frameworks
E1.3, E1.8, E1.9, E2.6, E2.9, 23.3, E3.4,
E4.1, E4.2, E4.3, E4.3, E4.5, E4.6, E4.7,
E4.8, E4.9, E4.10, E5.1, E5.2, E5.3,
E5.4, E5.5, E5.6
Chapter Practice Test
Chapter Test
Taxation worksheets: W2, W4, I-9, 1040
Describe the functions of money and the Federal
Reserve System
Explain types of banks and the services they provide
Personal Finance and Investment
Glencoe Intro to Business 2003
Chapter 12 Money and Financial Institutions
Movie: The FED
NEFA Workbook
FED Comics
Mass DOE Social Studies Frameworks
E1.5, E2.6, E2.10, E6.1, E6.2, E6.3,
E6.4, E1.5, E1.10
Chapter Practice Test
Chapter Test
Movie worksheet
Money and Financial Institutions worksheet
Personal Budget and Financial Planning:
NEFA Workbook lessons
5 days
7 days
North Brookfield Jr/Sr High School
Course: ___CP Introduction to Business____
Unit 5: Entrepreneurs and Business Organization
Time
Table
14 days
Content/Skills
Review of types of businesses and business
ownership
List ways entrepreneurs and small business owners
organize their businesses for success
Resources
Glencoe Intro to Business 2003
Chapter 5/6 Review of Entrepreneurship and
Business Ownership and Operations
Chapter 7 Organizational Structures
Graphics program to create organizational chart
Identify responsibilities and qualities of a leader, styles
of leadership, and leadership in teams
List 3 types of business owner ship and alternative
ways of doing business
DOE Curriculum
Standard/Strand
IT Standard 1 : 1.35 1.38 1.53 1.57 1.60
IT Standard 2 : 2.20
IT Standard 3 : 3.12 3.13 3.15
Soc Studies Frameworks
E.1.1 E.1.4 E.1.6 E.1.8 E.2.1 E.2.2 E.2.3
E.2.4 E.2.5 E.2.6 E.2.7 E.3.2 E.3.3 E.3.5
E.3.7 E.3.8 E.3.9 E.3.10 E.4.3 E.4.9
E.7.1 E.7.2 E.7.6 E.7.8
Suggested
Assessments/Activities
PPT Intro to Iraq
PPT Business Plans
Internet Research
Create Business Plan for new business in
Iraq
CH 6 case study essay – analytical thinking
Bus Week Feature and analytical essay on
Business structure
School Organizational Chart Project
Chapter Practice Test
Chapter Test
Explain 5 types of businesses in our economy.
10 days
Explain organizational structures
Give examples of how businesses find new
employees, orient and train them
Explain how business internationally is affected by
cultural differences\Identify ways government and
business manage diversity
Explain important aspects of business financial
planning and name the responsibilities of a financial
manager
4 days
Glencoe Intro to Business 2003
Chapter 15 Human Resource Management
Chapter 16 Diversity in the workplace
Mass DOE Social Studies Frameworks
E1.6, E3.3, E3.8, E3.9, E3.10, E7.6,
E7.7
Chapter Practice Test
Chapter Test
Project: Research Employment Law
Glencoe Intro to Business 2003
Chapter 17 Managing Business Finances
Mass DOE Social Studies Frameworks
E1.8, E3.2, E3.6
Chapter Practice Test
Chapter Test
(See Entrepreneur Project)
North Brookfield Jr/Sr High School
Course: ___CP Introduction to Business____
Unit 6: General Introduction to the Concept of Marketing
Time
Table
10 days
Content/Skills
List the functions of marketing
Intro to the marketing mix
Identify the importance of market research
Explain how channels of distribution work.
Understand basics of demographics and target
marketing
Resources
Glencoe Intro to Business 2003
Costing and Pricing Worksheets
Virtual Business : Promo Game
Paint Program
Worksheet Reading Ads for target mkt
DOE Curriculum
Standard/Strand
IT Standard 1: 1.6 1.58
IT Standard 3 : 3.12 3.15 3.16 3.17
Soc Studies Frameworks E.2.1 E.2.7
E.3.7
English General Standard 26 Media
26.4 26.5 26.6
Suggested
Assessments/Activities
Virtual Business Game: Promotion
Worksheets
Assess: Creation of Advertisement in Paint
or other graphics program
Math Frameworks 8.N.1, 8.N.10,
Virtual Business : Pricing Game
Unit 7: Marketing Mix: Costing and Pricing
5 days
Understand the difference between cost and price
Understand how to break down costs into a common
denominator (dollars per unit)
Understand the effects of price on purchasing
behavior
Glencoe Intro to Business 2003
Chapter 13 Marketing
Worksheets: Costing/Pricing; FC vs VC; Concert
Promoter; Fallon Clinic
Virtual Business : Pricing Game
8.N.12 8.N.5
Class discussion
Assessment: Case Study: Pottery Studio
Unit 8: Marketing Mix: Promotion
Time
Table
10 days
Content/Skills
Identify the different types of media used to advertise
products
List the advantages and disadvantages of each type
of media
Name factors in the cost of advertising
Understand the product life cycle
Branding
Resources
Glencoe Intro to Business 2003
Chapter 14 Advertising
Maslov PPT
Promotion PPT
Product Life Cycle PPT
Coca Cola History of advertising
Virtual Business: Promotion Game
NYT: Magazines and Tobacco
NYT: “Jingle all the way”
DOE Curriculum
Standard/Strand
IT Standard 1: 1.58 1.60 1.57
IT Standard 3 : 3.19 3.17 3.15
English Gen Standard 26: 26.1 26.4
26.3 26.5 27.5
Arts Framework Visual Arts: 2.16
Soc Studies Frameworks: E.1.4 E.2.1
E.2.3 E.2.4 E.2.6 E.2.7 E.3.7 E.7.1
Suggested
Assessments/Activities
Jingles Worksheet
Worksheet on developing slogans based on
needs
PPTs and discussion
Assess: Create Maslov Ad
Assess: Create Life Cycle storyboard
Chapter Practice Test
Chapter Test
North Brookfield Jr/Sr High School
Course: ___CP Introduction to Business____
Unit 9 Marketing Mix: Product Development and Place
In conjunction with Entrepreneur Project
5 days
Fusion Marketing
Role of demographics
Product Development and Operations
Glencoe Intro to Business 2003
Chapter 13 Marketing - review
Social Studies Frameworks E.1.1 E.1.2
E.2.4 E.2.7 E.3.5 E.3.6 E.3.7 E.3.8
E.3.10 E.7.1 E.7.2 E.7.8
Choice of Media Worksheet
Discussion product placement and
relationship to demographics etc.
Read Fusion Marketing article and write
analytic essay
Chapter Practice Test
Chapter Test
IT Standard 1: 1.58 1.60 1.57
IT Standard 3 : 3.19 3.17 3.15
Making a peanut butter sandwich instructions
Assessment: Create Product and Production
Plan
DOE Curriculum
Standard/Strand
Mass DOE Social Studies Frameworks
E1.10, E2.2, E2.3, E2.4, E2.6, E3.7,
E3.10
Suggested
Assessments/Activities
Assessments by Rubric:
Marketing Survey
Business Plan
Advertising
Portfolio and Analysis
Fair/Business Operations
Choice of Media Worksheet
Fusion Marketing Lesson
Operations Worksheet
5 days
Entrepreneur Project:
Time
Table
10 days
Completed over 8 week period (March – May)
Content/Skills
Marketing Survey and report
Business Plan (incl costing)
Advertising
Fair
Portfolio and Conclusions
Resources
Entrepreneur Project and Rubrics
North Brookfield Jr/Sr High School
Course: ___CP Introduction to Business____
Unit: 10 : Consumers and Selling
8 days
Describe choices consumers make and list ways to be
a smart consumer
Name the seven rights of consumers
Consumer skills
Describe actions consumers can take when they have
a problem with a product
Identify consumer advocate groups, how government
protects consumers and how businesses help
consumers
Glencoe Intro to Business 2003
Chapter 22/23/24
EStamp article
Unit Pricing Worksheet
Social Studies Frameworks E.1.2 E.1.4
E.1.5 E.1.6 E.2.2 E.2.3 E.2.4 E.2.6 E.2.7
E.2.8 E.2.9 E.2.10 E.3.5 E.3.6 E.3.7
E.3.8 E.3.10 E.4.3 E.4.6 E.7.1 E.7.2
E.7.3 E.7.4 E.7.7 E.7.8
Answer Question on EStamp Article
Mass DOE Social Studies Frameworks
E1.4, E1.5, E 1.10, E6.3, E6.5
Chapter Practice Test
Chapter Test
Worksheets associated with video
DOE Curriculum
Standard/Strand
Social Studies Frameworks E.1.8 E.3.5
E.3.7 E.3.8 E.3.9 E.3.10 E.5.3
Suggested
Assessments/Activities
Chapter Practice Test
Chapter Test
Newspapers
Unit Pricing Worksheet
Chapter Practice Quizzes
Asessment: Entreprenuer Project (above)
Chapter Practice Test
Chapter Test
Unit 11: Insurance
5 days
Vehicle Insurance
Property Insurance
Life and Health Insurance
Insurance Sales
Glencoe Intro to Business 2003
Chapter 33/34/35 Risk Management
Video: Insurance
Unit 12: Technology
Time
Table
5 days
Content/Skills
Ecommerce
Technological changes in the workplace
Privacy issues
Resources
Glencoe Intro to Business 2003
Chapter 9/18/19
Internet Research
North Brookfield Jr/Sr High School
Course: ___CP Introduction to Business____
Unit 13: Other Forms of Marketing
10 days
Culture and Diversity
NYT Politics and Marketing
NYT Ethics and Marketing
Business Etiquette
NYT International Marketing
Currency Exchange
Current Topics in Marketing
Glencoe Intro to Business 2003
Chapter 16: Culture and Diversity
NYT Lesson Plans
Mass DOE Social Studies Frameworks
Varies
Chapter Practice Test
Chapter Test
Projects related to NYT Lesson Plans