TAURA LANIN
1212 Main Street • Fayetteville, Arkansas 72701 • (479) 555-5555 • tlanin@uark.edu
SALES  BUSINESS PROCESS IMPROVEMENT  RESEARCH & ANALYSIS  PROJECT LEADERSHIP
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Implemented a sales plan and program that increased category sales by 15%
Skilled in computer applications such as Retail Link, IRI, SAP and Microsoft Office
Two years consumer packaged goods experience servicing the largest retailer in the world
Fluent written and verbal Spanish
Willing to relocate and travel
PROFESSIONAL EXPERIENCE
The Consumer Product Corporation  Bentonville, Arkansas
March 2009 – Present
Graduate Assistant /Intern
 Managed critical $11M project directing a 20-member team
 Created and presented a presentation outlining a new strategic initiative enhancing the beauty category to accelerate brand
equity and win new business for sales team which resulted in immediate implementation by the team with current business
 Developed a sales story with analytical support that increased The Consumer Product Corporation’s incremental
merchandise by $150,000
 Performed the role of Beauty Analyst for the Consumer Product Corporation that resulted in uninterrupted service to
customers
Data Resource, Inc.  Fayetteville, Arkansas
November 2007 – March 2009
Market Research Intern
 Specialized in collecting and analyzing research about the commercial, multi-family, and residential markets in Northwest
Arkansas
 Created and implemented a new method for collecting data in the residential market, which improved sales by 10%
 Executed a new system for keeping clients apprised of current market conditions by developing a new e-market plan
Wal-Mart Stores, Inc.  Fayetteville, Arkansas
March 2006 – November 2007
Sales Floor Representative
 Trained to work in jewelry and customer service departments
 Merchandised store product, including high visibility end-caps, and provided excellent customer service
 Received and checked in inventory; displayed merchandise to coordinate with existing pieces
 Awarded for high performance and excellent customer service
LEADERSHIP
MBA Ambassador  Fayetteville, Arkansas
 Recruit new students and educate them about the Walton College MBA program
 Manage blogs and updates on social networking sites
Alpha Omicron Pi  Fayetteville, Arkansas
 House Beautification Committee Chairman
 Member of Homecoming Planning Committee
 Volunteer for Make-A-Wish and American Cancer Society
EDUCATION
University of Arkansas, Sam M. Walton College of Business  Fayetteville, Arkansas
M.B.A., expected May 2011
Graduate Assistantship awarded
B.S.B.A. in Marketing, May 2008
Honor’s College Scholarship recipient
March 2010 – Present
August 2006 – May 2008