Category: Non-Serviced Accommodation
Who should enter?
We’ve created this category for non-serviced accommodation in Northern Ireland. Entries are invited
from operators of hostels, self-catering, camping and caravan establishments. We’re looking for
operators who are committed to and can demonstrate excellence in service, customer care and
hospitality.
Category Criteria
 Please put all your answers in the boxes provided
 Responses should not exceed 500 words per question
NB: Please read the General Notes for Guidance and Best Practice Guidelines for further judging
criteria.
Please provide as much detail as possible when illustrating your response to the following
questions/tops to help facilitate judging of your entry:
1. How has your business gone the extra mile in service, customer care and staff training and
development.
2. Evidence of improvements in visitor experience from using visitor/guest feedback.
3. Demonstration of the NI Brand – promotion, environment, heritage, local suppliers, local
community
4. Developing, delivering memorable experiences.
In addition, under each question on the entry form we have provided examples of the type of
information that would help to strengthen your answer.
Shortlisted entries in this category will be further assessed by Mystery Shop to decide final winners.
Email Submissions should be sent to tourismni@morrowcommunications.com
which is Monday 22nd February at 5pm.
by the closing date
Or Enter online via www.nitourismawards.com
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Applicant Information – These Questions are compulsory
Contact Name:
Title/Role:
Organisation:
Address:
Postcode:
Email:
Telephone Number:
Mobile Number:
Website/Webpage:
How did you hear about these
awards?:
Name of the accommodation:
Company Information – These Questions are compulsory
Total Number of Employees:
Number of Employees in
Owner/Management Roles:
Number of Full Time Staff:
Number of Part Time Staff:
Type of Organisation:
Small Private Business (less than 10 employees)
Medium Private Business (11-50 employees)
Large Private Business (51+ employees)
Association or Information Partnership
Multinational or Subsidiary
Community Organisation
Public Sector
Charity
Description and Nature of Business:
Number of years in business:
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Question 1
Demonstrate how your business has gone the extra mile in service, customer care and staff
training and development.
Example: How has your establishment distinguished itself and delivered excellent quality standards
and a standard of customer care and hospitality that differentiates you from the competition? In what
way has your vision for your establishment contributed to the quality of your product or service delivery
to customers? Tell us what systems or processes are in place to reinforce and support your vision and
your customer care, as well as anything that makes your establishment special (i.e. a warm welcome,
value for money, unique atmosphere).
Where you employ staff, tell us how your staff are kept up-to-date so they can keep the customer
informed, and how do you ensure your service standards and expectations are delivered by your team?
Give us evidence of training and development and continuous improvement processes. How are staff
appraised, motivated and rewarded?
You may wish to include any awards, relevant qualifications and/or achievements secured over the last
12 months.
N.B: Each answer must not exceed 500 words
Response
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Question 2
Entrants must show evidence of improvements in visitor experience from using visitor/guest
feedback.
Example: Outline how you monitor customer satisfaction, respond to customer feedback, examples of
comments and what impact they had on your business. You may wish to show area where you have
improved service quality and customer experience to ensure your business “stands out” from others. In
this section you could say how you have researched developments elsewhere in your sector amongst
the competition and how (and who) you have benchmarked yourself against. Have you been inspired,
made changes and improvements and applied that learning in your own business? Examples may
include new services or facilities, new packages, promotions or campaigns or new markets which you
have targeted. Have you participated in the Tourism NI Quality Grading Scheme or similar?
N.B Each answer must not exceed 500 words
Response
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Question 3
Demonstration of the NI Brand – promotion, environment, heritage, local suppliers, local
community.
Example: How does your hospitality and customer care reflect the people of NI, our culture,
environment and heritage? Provide examples of how you ensure the needs of the visitor is at the heart
of the business and delivers a truly unique and authentic NI Experience. If you have a food offer, is this
linked to NI produce and local suppliers?
N.B Each answer must not exceed 500 words
Response
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Question 4
Developing, delivering memorable experiences – stories, evidence of working with other
tourism providers to enhance the overall experience, partnership – creating the “seamless
visitor experience” – e.g. attraction, activity provider, tour guide.
Example: You might have examples of how your facilities create the opportunity to tell ‘your stories’, or
how you engage with your guests. Perhaps you have formed alliances with other providers, i.e. quality
local food suppliers, local artisans, artisan producers, etc., thereby providing opportunity for innovation
and increased revenue generation, whilst also ensuring an enhanced visitor experience and the
opportunity to tell the wider Northern Ireland stories, including stories about food provenance.
N.B Each answer must not exceed 500 words
Response
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Declaration
I declare that the information supplied is correct to the best of my knowledge at the time of
entry and agree to abide by the Terms and Conditions found on the website.
I accept the terms and conditions of this application as stated above.
PRINT/TYPE NAME: ____________________________________________________
CLOSING DATE is MONDAY 22nd FEBRUARY 2016 at 5pm
Also enter online at: www.nitourismawards.com
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