2000 Football Marketing Plan
MARKETING OVERVIEW
There are many new and exciting things happening at Texas Tech as the football Team
begins the 2000 season. As we begin a new era in Texas Tech Football we will utilize
the “Red and Black Attack” theme in our marketing efforts. The main goal for this year
is not only to increase season ticket sales but also to maintain a high renewal rate. The
marketing department would like to increase the number of season tickets from 14,634 to
16,097 (a 10% increase). This is a reasonable but challenging goal for this year.
Texas Tech is currently undergoing a $75 million renovation to Jones SBC Stadium. The
renovations are long overdue and much needed if Texas Tech wants to be a major player
in college football. Once the renovations are completed, Texas Tech will not only be
able to recruit top athletes but also provide state of the art facilities. Texas Tech Athletic
Department must generate the revenue for this renovation through donations, bonds,
stadium suite and club revenue. Prior to this year, fans purchasing Texas Tech football
season tickets had the choice of paying the Option Amount that was associated with the
priority seats. It is now mandatory in most seating sections to pay the option amount.
This is in preparation for donor base seating that will be implemented on a much wider
base next year.
In 2000, the Red Raiders will play eight home games and bring in powerhouses such as
the Nebraska Cornhuskers, and state rivals Texas Longhorns. To take advantage of these
great teams coming to Jones Stadium the marketing department will focus their
advertising efforts not only in West Texas but also into the Dallas, New Mexico and Fort
Worth areas. There is a need to extend our marketing efforts beyond West Texas and
into these cities since 25,000 Texas Tech Alumni reside in the metroplex and our
research has shown that 32% of our season ticket base comes from outside of Lubbock.
Texas Tech Athletics has partnered with the City of Lubbock to help advertise Texas
Tech Football outside of the Lubbock market. The City of Lubbock has agreed to fund
$250,000 to help promote season and single game ticket sales. This partnership should
help promote Tech Football and bring fans from surrounding areas to Lubbock. This is a
partnership that is a win-win situation.
The marketing department has secured a new ticket office phone number 742-TECH.
This new number will make it easier for fans to recall which will help in selling tickets.
The new phone number will be branded on all the marketing materials promoting tickets.
The other numbers used in the past will not be discontinued until next year. Fans can still
call on those lines but eventually we will faze them out to have one local number.
This year for the first time Texas Tech will offer mini packs as an alternative to season
tickets. By purchasing a mini pack package fans will have the opportunity to still catch
the marquee game(s). There are many reasons we are offering mini packs for the first
time this year. First, it is a chance to increase our overall ticket base. Second, it is an
opportunity to sell more tickets to the lower profile games because they are packaged and
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2000 Football Marketing Plan
leveraged with a marquee game. By creating mini packs and leveraging the marquee
games (Texas & Nebraska), it should increase our ticket sales for the packaged lower
profile games (Oklahoma St & Utah St). The result, a sold-out high profile game and
fewer single game tickets to sell for the lower profile games. The mini packs are
economically feasible. With eight home games this year, our season ticket prices have
dramatically increased. The mini packs will appeal to those price sensitive fans.
Committing time to attend all eight home games is becoming more challenging for
families, the mini packs will be an option to fit this concern.
In 2000 there are many challenges that face the marketing department in promoting
Texas Tech Football. First, tech fans will be able to see three more home games than
they did last year. By adding three additional home games to the schedule this has
caused the season ticket prices to nearly double. Second, when the football team begins
their season on August 26th they will play four consecutive home games and six of its
first seven games at Jones SBC Stadium. With four straight home games to kick off the
season this may impact fans decision to purchase season tickets. Third, the first home
game of the season versus New Mexico is the National Hispanic College Fund Football
Classic with 25% of the proceeds from the game going directly to the Hispanic College
fund. There will be some challenges to market and promote the Hispanic College Fund
Football Classic against New Mexico. Most of all, the single game ticket price has been
set high against a weak opponent. To overcome this challenge, we will promote this
game through an integrated media mix and heavily in the Hispanic market. We will use
every opportunity to promote it as a chance to see the first game of the Leach era and his
new high-powered offense and defense.
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2000 Football Marketing Plan
MARKETING GOALS
A. SEASON TICKET SALES

Our goal is to increase general public season tickets from 14,634 to 16,097
an increase of 10%

Our goal is to increase student season tickets from 7,364 to 8,300 an
increase of 12%

Our goal is to sell a total of 1,000 Mini Packs
B. RAIDER ALLEY

To increase gross revenue from $5,251 per game to $8,900 per game for an
increase of 41%

To have 30 vendors per game for all eight home games a 42% increase from
last years 21 vendors
C. GAME SPONSORSHIP

To generate $75,000 in revenue by having three cash sponsors

To generate $25,000 in media trade per game for four games

To distribute premium items to fans for four home games
D. GAME DAY ATMOSPHERE

Create an atmosphere that is fan interactive incorporating all these elements
listed below.
1. To increase spirit squad fan interaction
2. To have better coordination between the band and public address
announcer and eliminating dead time
3. To use Raider Vision to produce special features and provide
entertainment value to the game for the fans
4. To have in stadium promotions that involves the fans
5. To have canned music that is upbeat and popular
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2000 Football Marketing Plan
MARKETING STRATEGIES
A. SEASON TICKETS
SEASON TICKET
 Create a direct mail campaign in market and out-of-market
 Create an integrated media plan using radio, television, newspaper, outdoor,
internet, and cinema
 Distribute collateral materials (i.e. schedule cards, posters, etc.) to promote
football to TTU employees, students and local businesses in Lubbock and
West Texas
 Implement a Telemarketing Campaign
 E-Mail all TTU faculty and staff and Health and Science Center Employees
and promote ticket discount off the regular season ticket price
 Create an in market retail promotion to generate excitement and awareness
MINI PACKS
 Create an out-of-market campaign that focuses on direct mail, TV, radio and
outdoor with a major focus on Dallas, Fort Worth and surrounding
communities in West Texas.
B. RAIDER ALLEY
GROSS REVENUE/GAME
 Create a pricing structure to charge vendors more money for a higher profile
location
 Create pods of four to spread out the vendors
 Explore feasibility of hosting Raider Alley on the Frazer Pavillion lawn
VENDORS
 Limit the number of vendors to 30 per game due to limitation on space
 Solicit new vendors to participate so that Raider Alley is at full capacity
C. GAME SPONSORSHIP
CORPORATE
 Renew existing corporate partner agreements
 Solicit new corporate partners
 Enhance advertising and hospitality benefits for game sponsor
MEDIA
 Solicit top rated radio, television and newspaper mediums to maximize exposure
for the game and sponsors involved.
PREMIUM ITEMS
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2000 Football Marketing Plan

Package premium items into game sponsorships
D. GAME DAY ATMOSPHERE--Create fan interaction using the following
elements:
SPIRIT SQUAD COORDINATION
 Have spirit squad assist with promotions in the stands and on the field
 Coordinate spirit squad with Raider Vision to maximize crowd involvement
RAIDER VISION BOARD
 Increase the number of fan interactive promotions
 Create detailed scripts and itineraries that are passed out to band, spirit squad,
public address announcer, videoboard coordinators and all those involved with
game day duties
 Create eye catching graphics on the vision board
 Cutout :30 commercials, replace with sponsored special features
IN-STADIUM PROMOTIONS
 Create and implement sponsor driven, fan participating promotions
MUSIC
 Reduce the number of public address announcements to enable the band and
canned music to be a vital part of the game
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2000 Football Marketing Plan
SEASON TICKET CAMPAIGN
Season Tickets will be a major emphasis for the 2000 football season. Along with
increasing our season ticket holder base it will be important to maintain our current
season ticket holders. In 1999 there were 14,634 total season tickets sold, with an
additional 7,364 student season tickets. The goal for 2000 is to increase the season ticket
holder base including students to 24,397, an 10% increase from the previous year.
1999
General Public
Texas Tech Students
Total Season Tickets Sold
14,634
7,364
21,998
2000 Goal
General Public
Texas Tech Students
Total Season Tickets Sold
16,097
8,300
24,397
Percent Increase from 1999 to 2000: 10%
The goal is to increase both the general public and student season ticket base. We will
promote season tickets both in Lubbock and surrounding towns.
This year we will use $150,000 in cash to promote Texas Tech Football season tickets.
In addition to the production of schedule cards and team posters, there will be an
integrated media campaign that will include radio, television, newspaper and outdoor
during the summer months leading to the first game. With our advertising, we will
promote not only season tickets but also the newly designed mini packs. Advertising will
begin in early July and run through mid August. By running ads in all three mediums at
the same time we increase our exposure. The advertising campaign will keep Texas Tech
Football on people’s mind prior to the start of the season.
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2000 Football Marketing Plan
MINI PACKS
Mini packs are being introduced this year due to many reasons listed in the overview.
We will offer three mini packs that lets fans choose the games they are interested in
attending.
MINI PACK A
Texas—Nov 4
Oklahoma St.—Nov. 11
Utah St.—Sept. 2
MINI PACK B
Nebraska—Oct. 14
Oklahoma St.—Nov. 11
Louisiana—Sept. 16
Price=$76
Price=$76
MINI PACK C
Nebraska—Oct. 14
Texas—Nov. 4
Oklahoma St.—Nov. 11
Utah St.—Sept. 2
Price=$111
ADVERTISING MEDIUMS
DIRECT MAIL
Approximately 75,000 season ticket brochures will be mailed to the following groups
listed below encouraging them to purchase season tickets or mini packs. This mailing list
of sports fans in the West Texas and Eastern New Mexico area was developed from a
demographic that would most likely purchase tickets because of their interests.
These are the targeted interest groups that will be receive a flyer, e-mail or season ticket
brochure:
Groups
Quantities
 Have not purchased season txts in five years
19,600
 Single Game Purchasers
Football Digest
2,046
Century Sports Network
4,729
Sports Illustrated
12,013
Sport Magazine
6,952
Playboy Magazine
15,932
Lifestyle (Males, Sports on TV, $30K+)
24,292
Total Lists
85,564
The following groups will be sent a flyer or e-mailed to promote season ticket or mini
packs:
•
•
Football Camp Participants
TTU Faculty and Staff/Health Science Employees
7
6,715
2000 Football Marketing Plan
ADVERTISING MEDIUMS
PRINT—Paper and Magazine
In our newspaper advertising campaign instead of going with a traditional ad it will be
more of a banner ad. The newspaper campaign will promote mini packs in Lubbock and
surrounding towns starting as early as July 10. Most all of the newspaper advertising will
be placed on Sundays and repeated on Tuesday for maximum readership. We will run
print advertising in the following area newspapers:
Lubbock
Avalanche Journal
Dallas
Dallas Morning News
Regional NP
Midland
Odessa
Amarillo
Clovis
Hobbs
Texas Techsan
Texas Alumni Magazine
This will be placed once to twice a month starting in July and going through August. We
will have one ad per month in the Dallas morning news for June, July and August. The
cost of placing an ad is significant but we felt that the presence in that market was
necessary.
In addition, we will place a full page ad in the Ex-Student Association magazine, The
Texas Techsan for the July/August edition. This will be mailed to all ex-students which
is approximately 55,000 to 60,000 Alumni.
For a complete schedule and breakdown of cost see pages 11-16.
RADIO
Radio advertising will incorporate the Red and Black Attack theme and encourage fans to
purchase season tickets and/or mini packs. Radio advertising will start the week of July
10 and run for six weeks. In Lubbock ads will run on both Spanish speaking stations
along with country and Rock. We will also run radio advertising on the following
popular stations:
Lubbock
Spanish
Country
Adult Country
Country
Rock
KXTQ
KQBR
KZII
KLLL
KFMX
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2000 Football Marketing Plan
Abilene
Country
KEAN
Amarillo
Classic Rock
Country
KARX
KGNC
Midland/Odessa
Country
KGEE
For complete schedule and cost breakdown see pages 11 - 16.
TELEVISION
Television advertising will incorporate the Red and Black Attack theme and encourage
fans to purchase season tickets and/or mini packs. Television advertising will start the
week of July 10th and run for six weeks. In Lubbock we will utilize all three networks
stations along with cable, Fox and Spanish stations. We will also run television
advertising on the following stations:
Lubbock
KCBD
KAMC
KLBK
KJTV
KXTQ
Cable
Abilene
Cable
Amarillo
Cable
Midland/Odessa
Cable
For complete schedule and cost breakdown see pages 11 - 16.
BILLBOARDS
Billboards will be put up in July and August focusing on the mini packs. Billboards will
not only be put up in Lubbock but in some of the surrounding towns listed on page 13-15:
Lubbock
Rotary
July and August
Three locations
July and August
Amarillo
Three locations
July and August
Abilene
Four locations
July and August
Midland
Three locations
July and August
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2000 Football Marketing Plan
For a complete schedule and breakdown of cost see pages 11 - 16.
CINEMA ADVERTISING
Movies 16
- 16 screens
Tinseltown
-17 screens
For a complete schedule and breakdown of cost see pages 11 - 16.
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2000 Football Marketing Plan
MEDIA SCHEDULE
RADIO
TIME FRAME
7/10 - 8/14
TOTAL $ SPENT
$14,650
7/10 - 8/14
$41,472
7/16, 7/18
7/23, 7/25
7/30, 8/1
8/6, 8/8
8/13, 8/15
7/16
7/30
8/13
$4,039
$4,185
Odessa
Midland
Amarillo
7/16-8/12
$1,500
Clovis
Hobbs
7/16, 7/30, 8/13
$14,124
Dallas
July/August
$1,800
All Ex-Students
(55,000-60,000)
(6 week campaign)
Television
(6 week campaign)
Newspaper (Local)
(10 insertions)
(4 col. X 6 in.)
Newspaper (West TX)
(3 insertions)
(4 col. X 6 in.)
Newspaper
(New Mexico)
MARKETS
Lubbock
Abilene
Amarillo
Midland/Odessa
Lubbock
Abilene
Amarillo
Midland/Odessa
Lubbock
(AJ)
(5 insertions—
1 insertion per week for 5
weeks)
(4 col. X 6 in.)
Newspaper
(Metroplex)
(3 Insertions)
(4 col. X 6 in)
Texas Techsan
(Magazine)
(1 publications)
(Insert Foldout Color)
Texas Monthly
(Magazine)
August
All over the state in
Texas
Cinema Advertising
June 23–August 17 $4158
Direct Mail
July
Movies 16
Tinseltown
Defined areas
surrounding lubbock
$48,000
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2000 Football Marketing Plan
Media Schedule
TV
Runs week of 7/10, 7/17, 7/24, 7/31, 8/7, 8/14
Station Format
Lubbock
Station
# of Ads
Total Cost
KCBD
KAMC
KLBK
KJTV
KXTQ
Cable
114
91
77
112
132
795
$12,110
$8,915
$4,520
$4,760
$2,000
$3,872
In Market Total
$36,177
Abilene
Cable
314
$1,498
Amarillo
Cable
336
$2,352
Midland/Odessa Cable
210
$1,600
Out of Market Total
Sub Total
$5,450
$41,627
RADIO
Runs week of 7/10, 7/17, 7/24, 7/31, 8/7, 8/14
Station Format
Station
# of Ads
Cost
Lubbock
Spanish
Country
Adult Country
Country
Rock
KXTQ
KQBR
KZII
KLLL
KFMX
50
80
120
150
70
$1,000
$1,000
$3,000
$4,125
$1,050
In Market Total
$10,175
Abilene
Country
KEAN
80
$1,600
Amarillo
Classic Rock
KARX
48
$600
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2000 Football Marketing Plan
Country
KGNC
Midland/Odessa
KGEE
84
$1,050
70
$1,225
Out of Market Total
Sub Total
$4,475
$14,650
PRINT
Newspaper Size of Ad # of Times Cost
Lubbock
Avalanche Journal
6x3 10 times
(7/16, 7/18, 7/23, 7/25, 7/30, 8/1, 8/6, 8/8, 8/13, 8/15)
$4,039
In Market Total
$4,039
Regional NP
Midland
Odessa
Amarillo
Clovis
Hobbs
5x3
5x3
5x3
5x3
5x3
1x July-August
1x July-August
1x July-August
2x July-August
2x July-August
$1,395
$1,104
$1,686
$745
$755
Dallas
Dallas Morning News
6x3
1x July-August
$14,124
1x July/August
$1,900
Texas Alumni
Texas Techan
Full Page
Out of Market Total
$21,079
Sub Total
$25,748
BILLBOARDS
Lubbock
July
34th St. N/S 50’ W/O Boston
19th St. S/S 150’ W/O Ave S
19th St. S/S 100’ W/O Brownfield Rd
$450
$450
$450
S. Loop 289 S/L E/O University (Rotary)
4th Street N/L W/O Boston (Rotary)
$1,800 + 1,500 (production cost)
$1,800 + 1,500 (production cost)
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2000 Football Marketing Plan
August
34th St. S/S 100’ E/O Boston
Spur 327 N/S 150’ E/O Frankford
Brownfield Rd, S/S 100’ W/O Salem
$450
$450
$450
S. Loop 289 S/L E/O University (Rotary)
4th Street N/L W/O Boston (Rotary)
$1,800 + 1,500
$1,800 + 1,500
In Market Total
$12,900
Amarillo
July
Buchanan E/S 200’ N/O 10th St.
W. 34th St. S/S W/O coulter
Ross/Mirro E/S 1200’ N/O 3rd
$375
$375
$375
August
Western E/S 300’ N/O Paramount
Olsen N/S 50’ W/O Linda
S. Ross E/S @ 5th St.
$375
$375
$375
Out of Market Subtotal
$2,250
Abilene
July
Judge Ely @ Hwy 80
2479 South Treadway
4074 N. 1st St.
I-20 Abilene & Sweet Water
$375
$375
$375
$375
August
Judge Ely @ Hwy 80
2479 South Treadway
4074 N. 1st St.
I-20 Abilene & Sweet Water
$375
$375
$375
$375
Out of Market Subtotal
$2,250
Midland
July
Hwy 349 N/O Loop 250 W/S
Florida E/O big Spring N/S
S. Midkiff ¼ Mile N/O I-20 W/S
1202 N. Loop 250 E/S
$375
$375
$375
$375
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2000 Football Marketing Plan
1505 W. Front N/S
Hwy 80 W/O Loop 250
$375
$375
August
Hwy 349 N/O Loop 250 W/S
Florida E/O big Spring N/S
S. Midkiff ¼ Mile N/O I-20 W/S
1202 N. Loop 250 E/S
1505 W. Front N/S
Hwy 80 W/O Loop 250
Out of Market Total
$2,250
Sub Total
Production of Paper
Trade
$20,400
$1,898
$6,300
$15,998
Cinema Advertising
Movies 16
June 23-August 17
16 screens @ $252 per week =
$2016
17 screens @ $267.75 per week =
$2142
$5,158
Tinseltown
June 23-August 17
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2000 Football Marketing Plan
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2000 Football Marketing Plan
ADDITIONAL MARKETING EFFORTS
TELEMARKETING CAMPAIGN
We will explore employing the use of an outside agency to help sell season tickets and
mini packs to those fans outside the market. They will solicit people out of the Lubbock
market for Texas Tech Football season tickets and mini packs. They will keep a
percentage of all sales.
SCHEDULE CARDS
Total of 200,000 schedule cards will be printed and distributed. This year we are
incorporating a four panel schedule which not only has a pocket schedule but also season
and mini pack ticket information with ticket application. The schedule cards will be
printed by mid June and sent out with mailings and distributed in local businesses in
Lubbock. For a distribution schedule see appendix #2.
SCHEDULE POSTER
Total of 20,000 posters will be printed and distributed. The posters will be given out to
local businesses and also distributed during Tech events. For a distribution schedule see
appendix #2.
MAGNET SCHEDULE
A total of 15,000 magnet schedules will be printed. The magnet schedules will be
inserted into the football season ticket mailing and distributed at selected functions.
COCA-COLA CANS
Coca-Cola will print the Texas Tech home schedule or mini pack information on 1.8
million cans. These cans will be distributed in Lubbock and West Texas. The design is
currently underway with the cans expected to hit area stores by August.
INTERNET
All season ticket information will be on the internet with the opportunity for fans to
purchase tickets on line starting August 15th. We will utilize our website to make sure
that season ticket information is on the site.
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2000 Football Marketing Plan
Schedule Card/Ticket Brochure/Poster Distribution
Phase I
June 1-July 31
Brochure:
50,000 Out-of-Market
25,000 In-Marketing
Schedule Cards:
75,000 Distribute to Retailers
25,000 Distribute to Satellite/Red Raider Club/Athletics
50,000 Out-of-Market
Posters:
7,500 Sponsors—Retail Outlets
Phase II
August 1-August 31
Brochure:
15,000 Distribute to retail outlets
10,000 In-House
Schedule Cards:
25,000 Ticket purchasers
10,000 Retailers
Posters:
2,500 Restock Retail Outlets
Brochures
100,000
Schedule Cards:
200,000
Posters:
15,000
Totals
Athletic Holds
Brochures:
10,000
Schedule Cards:
15,000
Posters:
5,000
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2000 Football Marketing Plan
RAIDER ALLEY
GROSS REVENUE/GAME
Raider Alley is a place for families to come on gameday and enjoy great food & drinks,
entertainment and games for kids of all ages. This year the goal is to increase the gross
revenue to $8,900/game or a total revenue of $71,200 for the entire season an increase of
41% from the previous year. We will work with a local promoter, Don Caldwell, to
secure live entertainment each game for Raider Alley. Emphasis will be placed more on
entertainment value. We will increase the number of interactive games to assist in its
overall quality value of Raider Alley
VENDORS
This year there has been discussion on relocating the tailgating area to a much more
visible place near Jones Stadium. We will limit and look to create an economic demand
for space and to build confidence with the vendors that we will not allow too much
competition taking away their profitability. This year we will limit the number of
vendors participating to 30. The limiting of vendors still represents a 33% increase from
the previous year. In order to spread out the vendors and best utilize this space we will
arrange vendors in 4 pods. We will charge more for the corner spaces where there is high
foot traffic. In order to encourage vendors for all eight home games we will offer
discounted pricing to all vendors who purchase space for all 8 home games. Here is the
pricing structure for this year:
Visible areas (high traffic walkways/corner)
Other Vendors
Purchase on season basis
Renewal
New
19
$350/game
$300/game
$2280 or
$2660 (corner)
$2400 or
$2800 (corner)
2000 Football Marketing Plan
GAME ATMOSPHERE
Game atmosphere surrounding Tech Football needs to be spirited and exciting. We will
create fan involvement using these groups listed below:
SPIRIT SQUAD COORDINATION
The marketing department will utilize the cheerleaders and pom squad to help get the
crowd cheering and supporting the football team. There are several great traditions and
cheers at Texas Tech that we will continue. Along with the traditional cheers we will
look to incorporate new fan interactive cheers. We are going to send the cheerleaders and
pom squad in the stands prior to the start of every home game to meet and greet the fans.
Another way that we are trying to incorporate spirit is through the student and spirit
committee that has been formed with key student organizations. This group will be for
encouraging spirit on campus and during games. The spirit squad will work closely with
this group to maximize spirit. With students and alumni cheering with the spirit squad
we want to make Jones Stadium a place that is feared by opponents.
BAND & PA
The band is an integral part of the game and the college atmosphere. Given the great role
they play during the game it will be important to coordinate the band and Public address
announcer so that the two are not going at the same time. In order to eliminate this
problem we will provide a detailed itinerary that will detail the band and public address
announcement. It is important that both of these elements are coordinated with what is
going on the Raidervision. This year all the parties will be on radios that will make
coordinating these groups much easier.
RAIDER VISION COORDINATION
The videoboard will be a great tool to get fans involved in the game. We will also use
Raidervision to increase the entertainment value with the promotions. The videoboard is
going to have to be coordinated with pa’s and when the band will be playing. It is going
to be important to make the band feel that they are a pivotal part of gameday and that
they will be featured much more with the videoboard. We want to make sure there is a
smooth transition from pa’s to band. There will be detailed itinerary prepared which will
coordinate all these important elements that make the gameday fun for all Tech fans.
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2000 Football Marketing Plan
IN-STADIUM PROMOTIONS (FAN INVOLVEMENT)
The promotions that will be conducted during home football games will be fan interactive
and look to get fans involved. The main goal with any and all promotions done at the
game is to make them fun for fans. In marketing we cannot control what happens on the
field. If fans enjoy their experience at the stadium they are more likely to come back to
another game.
MUSIC
Along with the band we will play canned music. The canned music selected will be
popular, upbeat music that is sure to get fans excited and energized. The music will be
coordinated with the videoboard presentation.
PREMIUM ITEMS
We will work with corporate game day sponsors to provide premium items at the
designated Tech sponsored game. This will not only provide incentives for fans to come
to the game but also give visible exposure to sponsors who participate.
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2000 Football Marketing Plan
Football Ticket Prices
SEASON TICKET
AREA
Red
Blue
Lt. Green
Purple
Yellow
Lt. Blue
Dk. Green
Orange
TYPE
Option
Option
Option
OPTION AMOUNT
$200
$150
$100
TICKET PRICE
$240
$240
$240
$240
$205
$171
$99
$80
MINI PACKS
Mini Pack A
Nov. 4
Texas
Nov. 11
Oklahoma State
Sept. 2
Utah State
$76
Mini Pack B
Oct. 14
Nebraska
Nov. 11
Oklahoma State
Sept. 16
LA State
$76
Mini Pack C
Oct. 14
Nebraska
Nov. 4
Texas
Nov. 11
Oklahoma State
Sept. 2
Utah State
$111
SINGLE GAME TICKET PRICES
New Mexico
$35
Utah State
$18
Southwestern LA
$18
Baylor
$23
Nebraska
$35
Texas
$35
Oklahoma State
$23
22
2000 Football Marketing Plan
Timeline
June 10- June 16
Quotes for schedule card holders
Database from Russell (no season txt for 5 yrs)
Letter to all those who have not purchased
Get Football camp participant database from FB
Letter to all those who participated in camp
Get incoming freshman parents database
Letter to parents of incoming freshman
Write-up for Faculty and Staff e-mail
Get approval for Faculty and Staff e-mail
Start interview Interns
June 17-23
June 24-30
July 1-7
Renewal Deadline (July 6)
July 8-14
Upgrade (July 10)
Upgrade (July 11)
New Sales Begin (July 14)
Media Campaign Begins (Radio, TV, Newspaper)
Direct Mail hit’s target market (July 12)
July 15-21
Media Campaign Continues (Radio, TV, Newspaper)
Telemarketing Campaign Begins
July 22-28
Media Campaign Continues (Radio, TV, Newspaper)
July 29 –August 4
Season Ticket Mailed (Aug 1)
Media Campaign Continues (Radio, TV, Newspaper)
August 5-11
Media Campaign Contines (Radio, TV, Newspaper)
August 12-18
Individual Game Sales (Aug 14)
Media Campaign Continues (Radio, TV, Newspaper)
August 19-25
Season Sales end
Advertising for Tech vs. New Mexico Begins
August 26- 1
TEXAS TECH VS. NEW MEXICO (Aug. 6)
September 2- 8
TEXAS TECH VS. UTAH STATE (Sept. 2)
23
2000 Football Marketing Plan
September 9- 15
TEXAS TECH VS. NORTH TEXAS (Sept. 9)
September 16-22
TEXAS TECH VS. UL-LAFAYETTE (Sept. 16)
September 23-29
September 30-October 6
October 7-13
TEXAS TECH VS. BAYLOR (Oct. 7)
October 14-20
TEXAS TECH VS. NEBRASKA (Oct. 14)
October 21-27
October 28-November 3
November 4-10
TEXAS TECH VS. TEXAS (Nov. 4)
November 11-17
TEXAS TECH VS. OKLAHOMA STATE (Nov. 17)
24