Intel
By: Frankie Debicki
May 10, 2011
Intel’s History
The company Intel is a well known company. They make many fine computer
related products. But first, I will start with a page on the history of this company.
Intel was founded in July 18, 1968, as Integrated Electronics Corporation. They
were based in Santa Clara, California. They where founded by Robert Noyce and Gordon
Moore. Intel was the inventor of the SRAM and DRAM memory chips. This was the
majority of their business until 1981. Intel was also creating the first microprocessor chip
in 1971. But that was not the successful until the personal computer was invented and has
become its primary business.
In the 1990s, Intel invested its’ time in new microprocessor designs helping them
with the rapid growth of the computer industry. During this period Intel became the main
supplier of microprocessors for PCs, and was known for aggressive tactics in defense of
its market position, particularly against AMD its’ main competitor, as well as a struggle
with Microsoft for control over the direction of the PC industry.
The CEOs Moore and Noyce initially wanted to name the company “Moore
Noyce” It was a not so suited name for an electronics company. Since noise in electronics
is usually very undesirable and typically associated with bad interference. They had used
the name NM Electronics for almost a year, before deciding to call their company
Integrated Electronics which stands for "Intel" for short. The name Intel was already
trademarked by a hotel chain they had to buy the rights for the name so they could use it.
After 2000 the growth in demand for high-end microprocessors slowed down and
competitor AMD (Intel's largest competitor in its primary in the market), garnered
significant market share, initially in low-end and mid-range processors but ultimately
across the product. The CEO of Intel decided to pull some tricks to help Intel out in their
hour of need but it has seemed that all of the work that he had done was not going to
work. After this Intel had announced its’ Intel inside campaign that was widely know in
1991 for Intel to become a household name.
The second thing that was little known that they had done was that they had
begun making motherboards and became the 15% of computer makers in the world.
Intel’s lab were the first for the hardware innovations that we take for granted today, such
as the PCI the USB the PCIe (or the pci express) and finally the Bluetooth which is
widely used today.
Then in March 2011 Intel announced that they will be making solid state drives or
SSD - it requires no disk, is faster and takes up less (I will mentions it later), but the
only problem was that they had sold in packs of 1000 so that made it hard for consumers
to buy it.
On June 6, 2005, Apple CEO Steve Jobs announced that Apple will be letting go
of their long favoured Power PC CPUs in their computers and switching to Intel’s x86
CPUs. Apple did this because that the Power PCs’ future was unclear. The first Apple
computer to have an Intel CPU was announced in January 10, 2006, and all of Apples’
products were now running Intel’s chip by early August of 2006. Apples Xserve was
updated to the Intel Xeon in November of 2006. Then in 2011 they had created there core
i3, i5, i7 line of processor allowing them to take control of the market.
Intel’s Products
One of their more well known products were there CPUs the newest ones in the
market are there i3, i5, i7 processors. The i3 processor mostly runs on laptops and not as
much desktop computers. Its’ 4 way multi-task lets you get more done. It also has a
seamless processing power.
The i5 is more powerful and lets you go through applications smoothly. It also has
Intel’s speed boost technology that speeds up your system when you need the speed. The
core i7 has two different types; it has its normal one and an ultimate one.
The normal one has the same speed boost, it has the 4 way and 8 way multi-task
built in to get a lot done faster. It has a larger cache size to allow for a lot more
multitasking. The ultimate is closely related but is more powerful. It has a 12-way multitask. It has an over clocking feature enabled to allow you to tune for extra performance.
They are the newest on the market and the most powerful.
The core i5 runs at for a desktop computer at 2.30GHz - 2.70GHz and its
instruction set is at 64bit. The i7 runs at 2.80 - 3.46GHz.
The second product that they make is the motherboard. They had many types so I
went with the extreme series. It can only use the core i7, it has Six 240-pin DDR3
SDRAM sockets to hold RAM. It can hold up to a huge amount of system memory at
48GB of RAM. Most computers don’t exceed about 16GB. It has the new USB 3.0 12
USB 2.0. That goes to show that Intel’s motherboards are good quality and are powerful
so they can get rid and blow away the competition.
The third product that they make are their newest
technology called thunderbolt. It is currently only massed
produced in the new Apple Macbook Pro Line and the new iMac that has 2 of them. It is
Intel’s newest I/O device and can process as much as 10gbps that means you can Transfer
a full-length HD movie in less than 30 seconds. This technology has been under the code
name light peak. It has the following dual-channel 10 gbps Dual-protocol, compatible
with existing display port on the Mac. Devices daisy-chained devices electrical or optical
cables low latency with highly accurate time synchronization uses native protocol
software driver’s power over cable for bus-powered devices. This technology can mostly
be found in a Mac right now replacing their mini display port but in the future it will
become more popular and will become the standard and replace the USB and, just maybe,
the ethernet cable.
The fourth and final thing that Intel makes are the there SSD’s they are called soiled state
drives. Instead of a disk they are chips. With SSD’S you up to 56% faster PC responsive
compared to hard drives. SSD’s there are no moving parts that mean you get higher
reliability and a longer life-span than the normal hard drives. They are rugged so they can
be able to withstand extreme bumps with out losing your data. They give you a faster
boot up time. If you use a laptop you can expect a longer battery life that is a SSD. The
storage that they can hold is around 150GB. In the future this will become the standard of
storage and will replace the HDD.
Intel’s Competitor and Its’ Products
Their main competitor is AMD. I will give you their main products that are what AMD
and Intel go head to head on. AMD is Intel’s main competitor in the processor market.
AMD makes CPUs, servers, GPUS (Intel does not make them yet). I will first talk about
the CPUs. There names are, Athlon, Turion ll Neo, Turion Neo, Athlon Neo, Sempron,
Socket S1 Mobile, Turion, Sempron, and AMD Geode LX. The one that goes head to
head with Intel’s new core series are the Opteron.
The Opteron runs at 64 bit and has a six, quad, dual core models available.
Another model is the Athlon 2 and the Turion x2 they both have a chip that makes them
less susceptible to viruses. AMD’s Athlon is going head to head with Intel’s core series.
It has performance that Intel has a hard time doing. It has capabilities of 64bit and 32bit.
It also is ready for the latest software that is available on the computer. As well it is also
3D ready so you can watch your games and movies on a 3D platform. It is also protected
more for viruses on the windows XP service pack 2 so you can serf the web to working
about all of the viruses. It is also ready for a fast I/O. It has the ability to make the
computer run faster like the one Intel core i7. It has a 2000 MHz system bus. It has a 14.4
GBs total bus speed. The only problem that it does not have, that I had found, is that it
does not support the latest operating systems.
The AMD Sempron can run 64bit and cache up to 256KB. It will run 60,000 of
the world’s applications. It’s at the top of its performance, yet it is at the bottom of the
price range. It will boot and load programs faster. It also has the virus protector installed
in to the chip so it can protect your assets. It is ideal for families. It works on most PCs.
The last one I will mention is the AMD Phenom II. It is a multi-core processor
and is energy efficient so it is good for laptops and desktops. It is high powered so you
can watch HD movies and videos if you combined it with the AMD HD GPU and the
computer will run and perform way faster. It has top of the line performance to try to beat
Intel’s processors. AMD is Intel’s major competitor.
Trends in the Tech Industry
I have found something that is very cool for the computers of the future. I saw a
Yahoo article saying that a university invented the bendable display for the phone that
they have invented. Here is part of the article. It was a “Queen’s University researcher
who could revolutionize the way people use their electronic devices”. It has a paper thin
screen and all of the chips are found on the screen.
Another one that I had found is the Nokia “Green Core”. They said that with the
aim to save the environment, they have made a green phone that uses less plastic, less
PRT packaging content. The phone has no battery so the user has to use their hand to spin
it.
Another one that I found is another phone one. It is a bracelet phone. It looks like
a watch. It has a 3D hologram to display what is on it and a ball that lets you choose
options and lets you do thing on the phone.
Another concept I have found for computing is as small as a bracelet so it lets you
wear it or put in pocket. The material is flexible and has resistance. Further material
needs to be shaped retaining and non-conductive and non-allergic and most important,
heat resistant. It may have a bio plastic so that it may recycle itself, or you can.
Another one that I have found is this really cool one. It is called the “ProsperPC Concept
Your Future Home Monitoring System”. It allows the user to mount it on a wall and it
can save you house energy by turning of unnecessary lights and it can check on your
house to see if it is in good or bad condition. It can use a biometric system to see who is
using it and any TV in the house can see what a computer is doing in the house.
Intel’s Sales and Profitability
Intel has made a staggering 11 billion dollar quarter. The company got 66% as
profit. The money that had become net income was 6 billion dollars. This had all
happened in the third quarter. The Intel Atom in the third quarter had made the company
an income of $396 million.
In the fourth quarter had made an $11.4 billion plus or minus $400 million. Their
total spending was around $5.2 billion. The Intel Atom had increased its’ profit for Intel
by 16%. This processor was put in more than a crazy amount of 40 million Netbooks.
This was also the best quarter that the company had every reported. Their shares rose 8%,
they said that the Intel Atom Netbooks and other products were mainly responsible for
the income.
Another main reason for the sales for them were because of the new Intel Atom
N55O which have a dual core processor and is a first for a Netbook. But the sales are
believed to decline as the newest tablets are coming out and are going to take over the
Netbook market leaving Intel stranded because the tablets do not use name brand
processors and use ones that the company has created them selves.
Intel’s SWOT Analysis
Intel’s strengths are that they have an asset leverage. They have innovation with
their new and more powerful products that they use to make there assets, they have
loyalty to there customers, they have a strong management team, they have strong brand
equity, they have the most imported. They are also the largest microprocessor maker in
the world and it takes 80% of the market. People rely on Intel as a brand name of a good
quality product. They have very skilled employees to know what they are doing and not
knowing what they are doing.
Intel’s weaknesses are that they have an expensive retail cost to their products so
they are hard to get. And a very important one is that they do not have a penetration in the
model market, they don’t have their CPUs in phones or tablets and even if they did it
would make they more expensive to buy. They have a lot of tired employees and there is
no balance of social life and work lile and management would rather have an employee
that would rather work than have a social life.
Intel’s opportunities are that they are much innovated with their products and
when they come out they are n top of the market because they are usually very new. The
increased demand for new products is great for Intel.
Intel’s threats are competitors like AMD who are trying to improve its products
which can give a tough time to Intel’s microprocessors. Product specialization of Intel
can become a big threat. If any competitor hit the market by manufacturing a fabulous
microprocessor then the demand for Intel’s processor would be low and there is no back
up products through which company can survive.
Intel’s profitability are always going to be a high number because of the fact that
they are usually to first to come up with new innovations and that is important to a
company so you can stay on the top of things and not get over run by a rival company,
and Intel is always on top of things so it is hard for them to get overrun, but if they let
their guard down it could happen.
Recommendations
I think that Intel should lower their prices so that more consumers can buy their
products and not go to a company who will offer that same thing for a lower price. They
should also make themselves better known so that the world can know that there is a
better solution. Also they should test their products more because a lot have been recalled
due to a flaw that has not been found yet. I would invest in this company because they are
in a constantly growing market and that is good for any investors. Also it is a company
that is also growing and expanding that could benefit anyone who would invest in the
company and their products.
REFERENCES:
www.wikipidia.com, www.intel.com, www.amd.com, www.yahoo.ca,
http://itechfuture.com/tag/future-technology-devices/,
http://www.tuvie.com/search/future+technology+devices/page/2/,
http://www.intc.com/intelAR2010/business/marketing/,
http://www.wikiswot.com/SWOT/4_User_Generated/Intel.html,
http://www.freeswotanalysis.com/information-technology-swot/56-intel-corporationswot-analysis.html,