Roll No.__________________
24 August, 2015
Sarhad University, Peshawar
(Distance Education)
Paper
: International Marketing - (A) MKT452
Examination: Final, Spring-2015
Total Marks: 70, Passing Marks (35)
Time Allowed : 3 hours
NOTE: Question No.1 is compulsory; attend any four questions from the remaining. All questions carry equal marks.
Mobile phones & other electronic gadgets are not allowed.
Q1. a) True and False
(5)
1)
2)
The marketing activities take place in more than one country is called domestic marketing. [ ]
Arbitration rather than litigation is the preferred method for resolving international commercial
disputes. [ ]
3)
The core component consists of price quality and styling.[ ]
4)
Products are classified as tangible or intangible. [ ].
5)
Material culture is divided into two parts, technology and economics. [ ]
b) Multiple Choice Questions
(5)
1)
If a country exports more goods than it imports, it has a _______ balance.
(Favorable/ Unfavorable/ None of them)
2)
How many methods are used to resolve international disputes?
(Two/ Three/ Five)
3)
How many heritages from the basis for the majority of the legal system of the world?
(Two/ Three/ Five)
4)
If a country exports more goods than it imports, it has a _______ balance
(Favorable/ Unfavorable/ None of them)
5)
Adiaphora business customs are those which
( Must be Recognized/ Adaptation is optional/ Outsider must not participate)
c) Fill in the blanks
(4)
1.
2.
3.
4.
GATT stands for _______.
Culture is _________ in nature.
Each country market has a__________ structure through which goods past from producer to user.
Dispute between governments can be adjudicated by the __________.
Q2.
How does the international marketer determine which legal system will have jurisdiction when legal
disputes arise?
(14)
Q3.
What are the major components of a product? Discuss their importance to product adaptation.
(14)
Q4.
Discuss how physical distribution relates to channel policy and how they affect one another.
(14)
Q5.
Discuss the four phases of international marketing involvement.
(14)
Q6.
Social institutions affect marketing in a variety of ways. Discuss, giving examples.
(14)
Q7.
Why is conciliation a better way to resolve a commercial dispute than arbitration?
(14)
Q8.
Write short notes on any two:
a) Controllable elements of marketing
(7/7)
b) Social institutions
International Marketing - (A) MKT452-Spring-2015
c) Green marketing
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