Key word in this kit:
 Web 2.0
 Web Radio
 Triple Play
 Ergonomics
 Graphic interface
PRESS KIT
MUSICOVERY
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The first truly intuitive webradio
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www.musicovery.com
Press Contacts:
Vincent Castaignet – vincent.castaignet@musicovery.com
Patrick Evain – pevain@quadrado.fr – Tel. 06 62 33 81 54
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CONTENTS
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Introduction
1.
The first intuitive webradio .............................................................................. 4

Navigation by mood ........................................................................................................ 4
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An intuitive and interactive access .................................................................................. 5
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A totally personalised webradio ...................................................................................... 5
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Using Technology to obtain simplicity............................................................................. 6
2.
A service accessible anywhere ......................................................................... 6
3.
An original approach much appreciated ........................................................... 6
4.
A growing success with all audiences ............................................................... 7
5.
A multi-source economic model ....................................................................... 7
6.
The result of a creative encounter .................................................................... 8
Introduction
Musicovery.com is the first interactive and personalized webradio enabling its users to
generate in a few clicks a musical programme adapted to the various listening situations and
their preferences.
A virtual remote control allows the auditor to navigate
among a variety of moods and styles of music.
According to his mood or atmosphere sought, he may
drive at any time his music listening experience guided
by his intuition.
The more he listened to the service, the more it gets
personalized.
The service is accessible also on mobile and is
expected to be compatible progressively universally
with most devices (mobile phones, TV, PDA,
players,…), and accessible everywhere.
Launched in November 2006 Musicovery constantly receives flattering comments, both from
market observers and users worldwide.
Musicovery.com receives over 700,000 visits per month from all over the world.
Musicovery’ economic model is based on several sources of income: direct subscriptions,
licensing with industrial players, advertising and affiliation programmes with music product
retailers.
1. The first intuitive webradio
"We offer listeners a way to drive their music experience without having to think about a
music program. "(Vincent Castaignet - CEO Musicovery)
Combining the advantages of pre-programmed web-radios and “music on demand” search
engines, Musicovery.com is an original alternative to the construction of rigid play-lists.
As listeners get music programmes corresponding to their mood and genre/style
preferences, Musicovery allows to escape search by title or artist.
 Navigation by mood
Ethnographic studies* have shown that people choose music peaces according to their
mood or mood change expectation. Musicovery relied on this principle to build an effective
relationship between music and emotion.
* John Sloboda/Susan O’Neill : Music and emotion/Emotion in every day listening - T. DeNora : Interview
study, 1999
Mood pad
A virtual remote control allows the user to
click on a position on the mood pad. He
can finetune the mood he is looking for by
reclicking around the original position. He
intuitively finds the mood he was looking
for.
This mood matrix is unique because it is the only one to propose a relationship between
music and mood in a manner as ergonomic and attractive (with continuous and progressive
axes).
 An intuitive and interactive access
Musicovery is easy to use: a simple click generates automatically a programme.
It is interactive: the programme is represented in the form of a chart with which the user can
interact (next song, remove songs from the programme, play straight a song further down
int the programme and create a new programme).
 A totally personalised webradio
Musicovery offers listeners to customize their
programme with various selection options: 20 genres
and time periods, a popularity scale (hits, less known
songs/discovery).
Musicovery covers all musical genres, rap to funk via
electro, rock, disco… or classical.
Musicovery’s catalogue includes more than 12,000
artists, the complete discography of the 600 world's
most important artists, and comprehensive charts
since 1960 for several European countries.
A personalization scale allows each registered member to generate programmes more or
less close to his favorite songs.
Personalisation/popularity scale : from favorite songs to discovery
Musicovery adapt its service to each country at different levels: translation of the texts of
the interface in the language of the country, adaptation of the music catalogue and title
popularity to local audience, and adaptation of genres (ex . Country for the USA). The service
will be completely adapted to 6 European countries by the end of 2008.
 Using Technology to obtain simplicity
Musicovery’s simplicity is the result of the combination of 2 technologies: 'Liveplasma', a
graphic discovery engine, and a musical pieces description method.
The musical description method is the result of 3 year research. Each song is characterized
by 40 musical descriptors. Each descriptor itself can take 10 values. The position on the
mood pad is determined by computing those values.
A service accessible anywhere
Not having to search by artist and title, and therefore no need to type characters, makes the
listening experience very easy, all the more since you access the service through screens like
TV or mobile phones.
Musicovery aims to make its service available everywhere (home,
office, transport, outside), and has set an ambitious roadmap to
make available its service in all places and all device (PC/Mac at
home and office, TV / Hifi in the living room, mobile phone and
PDA, car, train, digital players,…).
The adaptation of Musicovery on mobile phone was originally
presented at Midem 2007, and the version on 3G/Symbian phones,
developed by its partner Spodtronic, is available online for free
since October 2007.
2. An original approach much appreciated
Launched in November 2006 Musicovery is constantly the object of flattering comments,
both from market observers and users.

“A wonderful little internet radio application that allows you to pick songs based on your
mood, as well as genre and decade – The Times Online

With musicovery.com you can use the really simple interface to start a radio broadcast of
music that match your mood or the tempo you desire » - BBC Click
3. A growing success with all audiences
Launched in November 2006, Musicovery.com has known a growing success with all
audiences.
Site visitors appreciate the originality of the approach by mood, the user friendly interface,
often described as playful, and its ability to adapt perfectly to the various music listening
situation.
Key figures at 2007 year’s end :
- 700,000 unique visitors/month for the site, 250,000 registered members, 1000
paying subscribers; audience in steady growth
- Geographical origin (by decreasing importance) : USA, Spain, France, Brazil, Portugal,
GB, Turkey, Italy, Germany
- Age breakdown : 15/25 : 43%, 25/40 : 44%
Musicovery is particularly popular with women and young workers, but the profile of
listeners covers all types of public without distinction as to age, sex or country.
4. A multi-source economic model
The economic model of Musicovery is based on several sources of income: direct
subscriptions, licensing operating at different professional actors, as well as advertising and
commercial ties.
o General Public (B to C)
Musicovery aims at offering a service compatible with the budget that the public is willing to
devote to music.
In addition to its initial level of free service, Musicovery offers a service 'premium' available
on subscription for only 3 euros per month, a rate far more accessible than “music on
demand” formats.
The subscription of 3 euros per month includes access to the service Hifi (192 kbps), and the
possibility to listen to favorite songs only.
o Professionals (B to B)
Musicovery’s technology is available under licence (in white label or co-branding) for a wide
range of players (internet sites, telecom/mobile operators, access providers, radios, game
stations, device makers, brands,…).
The agreements with a Musicovery SpodTronic in 2007 are a prime example of
implementation of this approach.
The actors are most concerned with Musicovery include mobile telecom operators, service
providers (ISPs) Triple Play, and radio groups, but also big international brands on the Web
and various transport operators (train, plane, car…).
5. The result of a creative encounter
The creation of the Musicovery at the end of 2006 resulted from the combination of two
personalities: Vincent Castaignet, passionate with music and theoretical problems relating to
music (composition, improvisation, human perception of music) and Frédéric Vavrille, expert
in visualization interface and database graphic representation.
 Vincent Castaignet : Business school, 10 years as an equity research analyst (including
Goldman Sachs in London), co-founder/COO of Bloctrade (online platform for auctioning
blocks of small caps securities).
 Frédéric Vavrille : Mechanical engineer, IT consultant, and founder of Liveplasma.com.
For more information
Musicovery
Pépinière contenus numériques
80 rue des Haies
75020 - Paris
France
Tel: +33 1 55 25 75 37
Dirigeants : vincent.castaignet@musicovery.com
frederic.vavrille@musicovery.com
Site web : http://www.musicovery.com