ABOUT TATA COMPETITORS 1. MARUTI Without a doubt, one of the top competitors of Tata motors is Maruti. The famous automobile manufacturing company, Maruti Suzuki is headquartered in New Delhi, India. It was established in the year 1981 and its first production was in 1983 with Maruti 800. This company has rich experiences that are powered by innovations and commitment to producing the best vehicles for Indian roads. The company experienced a great change after the production and launching of Maruti 800. It had turned the intention of people for the need of driving into love for driving. Their great design and technology have taken its car production to meet the expectations of the current trend in the automobile industry. This company is the top leader in the market which has a large market share. This company has about 15 vehicles supporting its portfolio. They have good product lines and their vehicles focus on good fuel efficiency like Alto, Maruti Swift etc. Due to their great market share and the highest number of domestic sales, Maruti is considered one of the top Tata Motors competitors. 2. HUYNDAI Huyndai motor company is an automotive manufacturing company which is popular across the world. It is headquartered in South Korea. It produces high-quality automobile products and also provides great services for their millions of customers across the globe. Hyundai motor company acknowledges the importance of automobile and focuses to produce automobiles for a lifetime companion of the customer. They focus on three main features in their design, simple, creative and caring. It is the world’s 35th valuable brand and has an annual manufacturing capacity of about 1.6 million units. Their vehicles are sold in almost 193 countries through their 5,000 showrooms and dealers. It is the largest exporter of cars from the Asian market. It is popular for their quality products which have better performance. They have almost eight products for small and big car segments. Due to their rich experiences in the automobile industry, Hyundai motor company is regarded as one of the top Tata Motors competitors. 3. FORD Ford, an American multinational automobile manufacturing company is headquartered in Michigan, United States. It produces, markets, and sells various vehicles for automobiles and commercial purpose. Their integrated manufacturing is based in Tamil Nadu and Gujarat. It provides excellent design, sales, and services with the prime focus to enhance customer satisfaction. It makes use of innovative technologies for developing vehicles which provide safety for usage. The company’s main strength is their brand value which is about $19.771 billion. It focuses on R&D thereby improving the performance of their vehicles. Ford is committed to manufacturing new vehicles using the latest technologies. Their new technologies targets on increasing fuel efficiency, direct injection of gasoline, and six-speed transmissions. Due to their great market share value and a huge portfolio of products, Ford is considered as one of the top Tata Motors competitors 4. VOLKSWAGEN Volkswagen is an automotive manufacturing company recognized globally is headquartered in Germany. Their business operations focus on design and manufacturing various automobile vehicles like commercial vehicles, motorcycles, engines, and turbomachinery. It also provides financial services. Its product line contains 12 brands, SEAT, SKODA, Audi, Volkswagen passenger car, Bentley, Ducati, Porsche, Lamborghini, Scania, and Bugatti. They are seen in almost 150 countries. This company produces about 10 million vehicles per year. They have about 120 production plants across 20 countries in Europe and 11 countries in the US, Asia, and Africa. One of the main strength of this company is the well-structured brands. It has a strong presence in all places. Due to their excellent brand recognition and wellmanaged operations, Volkswagen is considered as one of the top Tata Motors competitors. TATA FAILURE The Tata Nano is the cheapest new car in the world. At $2,400, it was supposed to bring motoring to the masses in India. The problem is that the Nano is failing. While Tata did succeed with meeting the price that they set for themselves, they created a whole other problem by doing just that. As Technology Review reports, the car is being viewed as a glorified tuk-tuk, which is the three-wheeled runabout synonymous with developing nations. Tata is finding that the people the car is targeting, lower income masses of India, do not want the stigma of owning the cheapest car in the world. Many of them are stretching their budgets when making a purchase just so they do not have to say that they have the Nano. Ratan Tata, the company's leader, had set ambitious sales targets of 20,000 per month, so 240,000 per year. In the last fiscal Tata sold 70,000 of the car. That is not even close. While Tata is trying to make some moves so the car will appeal to the lower classes, such as displaying them in supermarkets and adding hybrid and diesel variants, the Nano is still languishing in showrooms. Mr. Tata gives out an award each year for the best failed idea. It is quite possible that he will be giving it to himself this time.
