South Shore Arts 2005-2009 Long-Range Plan
Summary of Goal Categories and Objectives
I. Beginning in FY06, annually create an approved marketing
plan including strategies to review mission and major
programming.
A. Establish and maintain image/brand of organization.
1. By June 2005, examine the mission statement of South
Shore Arts to reflect expanded or future capacity
and goals.
Lead: Executive Committee, Executive Director
2. By December 2005, examine the option for a stronger
visual component to the logo to be more
representational of the South Shore Arts mission and
to make South Shore Arts more recognizable to the
public.
Lead: Marketing Committee, Executive Director,
graphic designer
a. By June 2006, rebrand all print and electronic
materials with new logo.
Lead: Marketing Committee, Executive Director,
staff, graphic designer
b. By November 2006, introduce the new logo mark
and mission statement to current and potential
markets, i.e. introduction brochure, press
release/conference and web site.
Lead: Marketing Committee, Executive Director,
staff, graphic designer
B. Expand marketing into Porter and LaPorte counties.
Lead: Marketing Committee, staff
II. Beginning in FY06, annually create an approved
programming plan including strategies to secure and
expand programming in manner commensurate with
organizational capacity.
A. Beginning in 2005, expand number of Youth Outreach
Program participants by 10% annually.
1. By 2009, expand after-school programs to two new
school districts.
Lead: Education Committee, staff
2. By 2009, develop two new on-going Youth Outreach
Program partnerships in Porter County.
Lead: Education Committee, staff
3. By 2009, develop an on-going Youth Outreach Program
partnership in LaPorte County.
Lead: Education Committee, staff
B. Beginning in 2005, present a major exhibition annually.
Lead: Board of Directors, Exhibits Committee, staff
C. Expand registration for art classes
1. Conduct needs assessment to identify opportunities
for expanding regular art classes through
partnerships in surrounding communities.
Lead: Education Committee, staff
2. Expand class registration by 5% annually at South
Shore Arts locations.
Lead: Education Committee, staff
D. Develop opportunities for regional programming where
appropriate
1. Create and implement a plan for promoting South
Shore Arts as a facilitator for public art projects
to municipalities
Lead: Executive Director, Public Art Task Force
a. Research existing ordinances that dedicate
percentage of new construction projects to
creation of public artwork
b. Advocate existing models to other municipalities
c. Make South Shore Arts available to serve as
facilitator for conducting commissions of public
artwork
2. As opportunities arise and where it is deemed
appropriate, serve as cosponsor of regional public
art projects consistent with role as IAC Regional
Arts Partner
Lead: South Shore Arts Board, Executive Director
III. Beginning in FY06, annually create an approved fund
development plan including strategies to secure and
expand existing funding base.
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A. Beginning in FY06, expand fundraising capability and
participation in fund development by board of
directors, resulting in annually demonstrated increase
in funds raised.
Lead: Governance Committee, Board of Directors, staff
B. Beginning in 2006, actively identify and cultivate
additional sources for potential support for restricted
and unrestricted programs and projects (i.e. Art Smart,
exhibit underwriting, annual fund)
Lead: Development Committee, Board of Directors, staff
C. By 2007, identify sources for and secure increased
public funding
Lead: Development Committee, Board of Directors, staff
D. Beginning in FY06, expand strategic alliances with
collaborators that will include pieces of project
funding for South Shore Arts
Lead: Development Committee, Education Committee, staff
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IV.
Secure and expand stakeholder relationships.
A. By October 2005, determine the participation of South
Shore Arts in rebranding of Northwest Indiana with
Quality of Life Council and other community partners
Lead: Executive Committee, Executive Director
B. By June 2005, determine extent of the South Shore Arts
management of Northwest Indiana Forum South Shore
poster campaign
Lead: Executive Committee, Executive Director
C. By January 2006, complete a regional cultural needs
assessment for Lake, Porter and LaPorte counties.
Lead: Regional Arts Council, staff
D. By June 2005, launch South Shore Environmental Arts
Initiative with community partners including Gary Art
Works, Lake County Solid Waste Management and Indiana
Dunes Environmental Learning Center, etc.
Lead: Executive Director, Education Department
E. Beginning in 2005, expand constituent services as
Regional Arts Partner of the Indiana Arts Commission
Lead: Regional Arts Council, staff
F. By fall 2005, create and utilize a framework for
cooperative scheduling, promotion and collaboration of
community arts programs by regional arts providers
Lead: Regional Arts Council, Board of Directors
G. Beginning in fall 2006, organize and host an annual
regional arts conference.
Lead: Regional Arts Council, staff
V. Secure and expand non-financial organizational
capacities.
A. Build a strong and active Board of Directors that will
successfully govern South Shore Arts.
1. By 2006, increase to 100% board giving
Lead: Board of Directors
2. Recruit and develop a diverse and effective board of
directors committed to furthering the mission and
goals of South Shore Arts.
Lead: Governance Committee
3. Develop board leadership and succession planning to
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enhance governance continuity and strengthen board
capacity.
Lead: Governance Committee
4. By June 2005, ensure that all prospective and slated
board members-elect are South Shore Arts are members
in good standing for the coming term.
Lead: Governance Committee
B. By 6/30/06, develop and implement I.T. plan with
funding framework; review annually.
Lead: Staff, consultant
VI. Beginning in FY06, annually create an approved
membership plan, including strategies to attain new
members and retain existing ones.
A. Beginning in FY06, increase the number of annual
membership renewals
Lead: Membership Committee
B. Beginning in FY06, increase the membership level of
annual renewals
Lead: Membership Committee
C. Increase the number of new members annually.
1. Investigate membership programs of similar
organizations and implement as needed.
Lead: Membership Committee
2. Increase membership among class enrollees by 10% in
FY06 and 5% each year thereafter.
Lead: Education Department
D. Beginning in FY06, actively cultivate membership in
Porter and LaPorte counties through new and existing
program and service relationships
Lead: Membership Committee
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