Van A. Betulius
5275 Pursel Ln ▪ Carmel, Indiana 46033
 317.670.5621  vbetulius@aol.com
SALES / MARKETING ▪ TERRITORY MANAGEMENT ▪ SALES TRAINING
Market Research / Analysis  Strategic Planning  Forecasting  Consultative Sales Trainer 
Key Accounts  Project Management  Forecasting
MANAGER
LA FITNESS
2011-PRESENT
CARMEL, INDIANA
Manage and train membership counselors. Develop marketing plan and sell corporate wellness
programs.
SEARCH CONSULTANT
2010 - 2011
KEY CORPORATE SERVICES
FISHERS, INDIANA
I recruited in the paint and coatings industry. Clients included Benjamin Moore, Elementis,
DSM and Cytec. (Helped friend, left to concentrate on job search.)
ACCOUNT MANAGER
2008 - 2010
BATESVILLE CASKET COMPANY
BATESVILLE, INDIANA
Managed and developed a territory that encompassed parts of Wisconsin and Minnesota.
Responsible for sales, marketing, and merchandising of 100+ accounts.
 Developed detailed business plan to counteract shrinking market with limited delivery
options, slowed loss of business. (Position eliminated consolidation and limited market.)
ACCOUNT EXECUTIVE
2003 - 2007
CARDIONET, INCORPORATED
SAN DIEGO, CALIFORNIA
Leading supplier of mobile cardiac outpatient telemetry monitors. Promote the mobile heart
monitor integrated technology and service to cardiologists and internal medicine practices in
the state of Indiana. Present product education and clinical training on diagnostics and
patient management functions in office and laboratory settings.
 Ranked in top 5 of 38 sales territories for start up company. Devised effective strategies
to counter the negative effect of Indiana’s low reimbursement rates.
 Developed high profile accounts despite a new product and low profit margins for the
medical practices. Clients included The CARE Group, Indiana Heart Associates and Fort
Wayne Cardiology. (Positions in OH, MI, IN eliminated with shrinking reimbursement.)
TERRITORY BUSINESS MANAGER / DISTRICT SALES TRAINER (CV DIVISION)
2000 - 2003
BRISTOL-MYERS SQUIBB
PRINCETON, NEW JERSEY
Bristol-Myers is one of the largest pharmaceutical companies in the world. I worked with
cardiologists, endocrinologists, neurologists, internal medicine and primary care physicians.
 Received certifications for new Management Candidate and Leadership Programs.
(Selected by Regional Manager as a top candidate for the inaugural program.)
 District Sales Trainer, responsible for general training including the new Engage
consultative selling model. Selected as Class Advisor for training in the home office.
 Received Circle of Excellence award, voted by district peers and senior management.
 Selected Team Leader, District Point Person, Regional Advisory Council, Medical
Education Mentor, among other advisory boards
ACCOUNT EXECUTIVE
BURLINGTON GRAPHIC SYSTEMS
1997 - 2000
RACINE, WISCONSIN
Burlington Graphic Systems is a screen and flexographic printer servicing the OEM and POP
industries. They deliver comprehensive and integrated services. The company started a
direct sales force to expand outside of their transportation market.
 Initiated new product lines by developing new accounts. These accounts included
Whirlpool, Bunn-O-Matic, Wabash National, Conwood and Graybar Electric.
 Regained lost business caused by past production problems with State Farm.
(I was the last of the sales force to leave after continued production issues lost many clients.)
SALES MANAGER
CANADA BRICK
1991 - 1997
GLOUCESTER, ONTARIO
Canada Brick is one of the largest brick manufacturers in North America. I was responsible for
the introduction and development of Canada Brick into the United States market.
 Pioneered introduction to the United States; analyzed the market, developed
promotional plans, designed presentation kit, recruited 25 distributors and responsible
for P& L.
 Doubled sales each of last 3 years.
(New President eliminated expansion in the U.S. and western Canada markets due to
economic conditions in Canada.)
ACCOUNT EXECUTIVE
WILLIAM INDUSTRIES
1986 - 1991
SHELBYVILLE, INDIANA
Williams Industries manufactured OEM and sales promotion items. They have design,
production and shipping capabilities. Their services included injection molding, offset and
screen printing on plastic substrates.
 Increased sales from $800,000 to $2,500,000.
 Salesman of the Year in 1987. (Only year award was given)
 Clients included Conwood Tobacco, Shoney’s, Bristol-Myers and Chanel.
SALES MANAGER / REGIONAL MANAGER / ACCOUNT EXECUTIVE
CHEM-FARM INC.
1976 - 1986
EVANSVILLE, INDIANA
Manufacture of agriculture spray equipment. We provided application consultation and
training for major chemical companies and universities.
 Increased dealer network by 25%.
 Conducted spray application training seminars for major chemical companies, including
National Sales Meetings. Clients included Elanco, Dow, Monsanto, and DuPont.
 Initiated major research project that caused a chemical label to be changed to include
application with our product. Elanco and Monsanto purchased testing equipment I
helped design for their training programs.
 Structured and coordinated the National Sales Meetings.
Bachelor of Science
PURDUE UNIVERSITY
WEST LAFAYETTE, INDIANA
Additional courses, seminars and workshops include:
Bristol-Myers Squibb: Engage Selling Model ▪ Management Candidate & Leadership Programs