Steve Uhler
3302 Merrie Lynn Lane
Austin, TX
(512) 294-7384
sduhler@aol.com
Creative and versatile Marketing, Promotions, Sales & Advertising Media Professional with 20+
years experience in advertising, copywriting, broadcast media, promotions and production at both
national and local market level.
Experience

Created, wrote, produced and edited over 300 nationally-aired radio, TV and web ad
campaigns for Fortune 500 clients including Sears, Frito-Lay, Lever Bros., Walt Disney
Co., A&E Television, General Motors, Levis 501s, General Motors, Tiny Size Chiclets,
Coppertone Kids, CBS Records, many others.

Wrote and edited over 30 print ads appearing in People, USA Today, Newsweek, Rolling
Stone, Business Week, many others.

Supervised numerous PR and Marketing campaigns for various ABC Network
programming and personalities, including World News Tonight, 20/20, The View, Sally
Jesse Raphael, others. Worked with numerous ABC talents including Barbara Walters,
Peter Jennings, Sally Jesse Raphael, Rush Limbaugh, Casey Kasem, Phil Donohue, Hugh
Downs, Paul Harvey, many others.

Created, implemented and administrated over 200 national sweepstakes, contests, and
marketing campaigns including Doritos’ ‘Star Trek: The Next Generation Sweepstakes’,
Levis’ ‘National Rock Test’ Contest’, A&E Television’s ‘Real Las Vegas’ Sweepstakes,
many more.
Skills & Attributes

Comprehensive knowledge of print, radio, TV, web and multi-media marketing,
promotions, advertising, pertinent legal issues, federal/state laws regarding advertising,
promotions, sweepstakes, contests, etc.

Multi-talented copy writer and editor; written national print ads (Newsweek, People, USA
Today, Rolling Stone, etc.); Publicity and Bios (Peter Jennings, Barbara Walters, Hugh
Downs, Paul Harvey, etc.); Press Releases; On-air copy (over 300 national ads), etc.

Proven leader, innovative marketing strategist. Able to deliver visceral, effective,
profitable campaigns in all media fields. Extensive experience in broadcast (TV and
radio), print, PR and internet/worldwide web marketing.

Experienced producer and editor with 500+ nationally-aired commercials, programs and
webcast credits.

Generated over $50 million in New Business revenues for ABC Radio Networks during
tenure as Creative Director, Marketing. (1990-1997)
Promotional & Marketing Campaigns

Created and produced over 400 national promotional and marketing campaigns for such
clients as Frito-Lay (Doritos’ ‘Star Trek: The Next Generation’ Sweepstakes on
American Top 40), Levis 501 Jeans’ ‘National Rock Contest’ on America’s Top Ten TV
Show & American Top 40 With Casey Kasem, A&E Television (A&E’s ‘Real Las
Vegas’ Promotion), ‘Official History of Rock ‘n Roll’ 24-part radio series (ABC Radio
Networks), ‘Jane Magazine’ ad campaign on ABC Radio Networks, ‘The View’ National
Mall Tour, ‘The Little Mermaid’ on Radio Disney, many more.
Major Advertising Campaigns

Advertising campaigns include nationally-aired radio and TV campaigns including Tiny
Size Chiclets, Whisk Detergent, Ebonite Bowling Balls, Coppertone Kids, Mane ‘n Tail
Hair Products, Walt Disney’s ‘The Little Mermaid’, many more.
Significant Print Ad Projects

Wrote all ABC print ads for Paul Harvey News & Commentary (1990-1997), American
Top 40 With Casey Kasem (1988-1994), ABC World News Tonight (1990-1994)
appearing in USA Today, People, Newsweek, Rolling Stone, Business Week, others from
1992-1997.

Wrote all marketing materials, personality bios, publicity materials, newsletters, etc. for
ABC Radio Networks Programming (1990-1997).
Employment History

Partner & Creative Director, Tripod Productions Marketing, Austin, Texas (2003-present)

Creative Director, Marketing, Austin Music Network, Austin, Texas (2001-2002)

Creative Director, Marketing, ABC Radio Networks, New York, NY. (1989-1997)

Manager of Advertising & Promotions, ABC Radio Networks, New York, NY. (19851989)

Freelance Writer and Producer, CBS Records, New York, NY (1984-1986)

Founder & Chief Copywriter, Found Dog Musicians’ Press Kit Service, Austin, TX.
(1999-2003)

Author, ‘A Movie A Day’ (Berkley Blvd., 2001)
Samples, references available upon request.