Jason Devin 520 Samuels Avenue #8303 Fort Worth, TX. 76102 JDevin1030@gmail.com (918) 550-9168 Copywriting and Social Networking Professional SKILLS: Member of the Writers Guild of America, (West) Have written In-Store signage and Catalog copy for URBN corp. or Urban Outfitters Inc. and it’s other brand Anthropologie Specialist in all Business Social Media platforms including: Facebook, Twitter, Foursquare, LinkedIn and others In addition I specialize in Social Media Tracking utilizing Tools and Plugins: Twitter Tools, TweetDeck, Seesmic , Tweetie, Twitterfall. Versed in Corporate “Keyword Friendly” blogging utilizing Wordpress, Posterous or other CMS formats. Fluent in Yelp! for Businesses as well as Yelp! tracking for granular feeds Specialist in all Search Engine Marketing tools including: Google AdWords, Yahoo Search, and Microsoft Ad Center. Deliver and compare Analytics to department heads Create cost effective PPC (Pay Per Click) content, building of Back Link architecture Windows and Mac 10 years Management experience Professional Copywriter/Proofreader/Editor Developing Contracts and Proposals Basic Web design and HTML Implement targeted demographically based email campaigns Proficient in MS Office applications Experienced in Excel and Powerpoint Content Management Systems Specialist (CMS) Wordpress, Posterous Employment History: Godengo Inc., 2010 - Present Content Management Systems Specialist/Contract Sales - Dallas/Fort Worth Sell and secure contracts for Content Management Systems (CMS) designed specifically for online magazines and publishing corporations. Worked hand in hand with Publishers, Editors, and Web Development teams to train and teach these customized systems. Provided ongoing support of magazine publishers building client and referral based relationships. Frequently held conference calls and online meetings in both a sales and live tutorial capacity. Impressions on Hold – 2009 (Contract Position) Copywriter – Tulsa, OK Wrote Voice Over copy for customer’s that are “on hold”, waiting for a customer service representative. Have written copy for URBN INC.; including in-store signage for their two largest brands, Urban Outfitters and Anthropologie. Local Online Marketing, 2008 - Present (Freelance in conjunction with current corporate position) SEO, SEM, PPC, and Project Manage - Tulsa, OK Implement and monitor Social Networking platforms: Facebook, Foursquare, Twitter as well as blogging via Wordpress. Utilized Search Engines such as Google Adwords, Microsoft AdCenter, and Yahoo Search. Work to lower Pay Per Click (PPC) costs by making the site “Keyword Friendly”. Monitor daily analytics via Search Engines such as Google and Yahoo. Meet with clients to ensure they are receiving an ROI from their website. Develop Search campaigns that may be seasonal, holiday, or promotional in nature. Clients range from 24 (currently) to 40 businesses managed simultaneously. Conference with Search Engine companies (Google, Yahoo, etc) as needed. Monitor analytics and revenue TulsaPeople Magazine, Langdon Publishing 2010 (reduction in force) MultiMedia Sales/Marketing - Tulsa, OK Primary job function involved selling advertising within the multimedia division for TulsaPeople.com making it a revenue generating site. Cold calling both in-person and phone sales for online advertising vehicles for TulsaPeople.com, such as coupons, deal offerings, banner and tower space. Working with marketing dept. to implement contests and various campaigns such as “The A-List” which generated 5,488 nominations for Tulsa businesses and garnered 35,968 votes to the site. Development of marketing material, proposals, and contracts. Securing of contractual agreements and their fulfillments. Fluent writing skills and writing copy for TulsaPeople.com. Selling sponsorships and promotions of Tulsa based events MPower Entertainment, Advertising Agency 2007-2010 Senior Copywriter/Advertising Agent - Tulsa, OK Selling and formulating media campaigns for television geared towards small to medium size businesses. Qualifying deals were measured as 10K plus. Meeting sales goals in addition to lead generation via cold calling and targeted email campaigns as well as inbound lead management. Track client Google analytics to gauge traction for both customer sales and or lead base. Wrote and developed television commercials approaching angles unique to the business as well as strong call to action directed towards and in conjunction with other forms of media. Sold contracts including Websites, SEO, publication/web placement, radio, movie theater advertising and billboards. Negotiated media buys and placement on both local and national levels via Comcast, Time Warner, Cox, and independent broadcast affiliates. Initiated demographic-specific InStream video through banner ads and content placement. Cherry Street Staging, (Real Estate Home Staging) 2003-2007 Sales/Operations Manager - San Francisco, CA Consult and collaborate with Real Estate Brokers to increase marketability of residential property using home staging. Initiated Marketing email blasts Client generation ranging from individual pitches to presentations including those to both brokerage firms and regional associations of Realtors. Formed online advertising and SEO (Search Engine Optimization) strategy using Google AdWords, Yahoo Search, and Microsoft AdCenter with the goal to develop brand awareness and drive revenue. As a result: Search Engine costs went down by one-third due to re-tooling Keyword strategy Business revenues increased by 32 % as SEO expenditures decreased utilizing this method Maintain corporate revenue and monitor expenditures for cost effectiveness by negotiating price points regarding warehouse space and suppliers thus cutting expenditures and increasing revenue Coordinate contractors and ensure agreed upon price points and proper deadlines are met along with quality control of completed work Draft proposals and contracts to ensure obligations are fulfilled to the Property Seller’s satisfaction Track time-sensitive warehouse inventory including delivery of materials to propertysites Building One 2000-2003 Commercial Building Management - Tulsa, OK Managed overall maintenance for 47 commercial buildings Clients included Charles Schwab and AT&T buildings statewide, one being a 500,000 square foot facility. Communicated with corporate and department heads regarding budget initiatives and maintain positive customer relations Negotiated contract renewals HR Management including the hiring and dismissal of employees and sub-contractors Responsible for maintaining monthly budget reports and payroll Worked hands-on performing maintenance duties when needed Sheraton Hotels 1997-2000 Front Desk Manager and Guest Relations - Tulsa, OK Worked closely with convention organizers and meeting planners to successfully manage and coordinate large-scale corporate events Maintained excellent relationships with high-level corporate contacts to attain contract renewals for their traveling associates Duties included anticipating guests needs, prompt attention to requests from all departments within the hotel, and troubleshooting Management duties included guest registration, auditing of daily accounts, shift scheduling of employees Forecasting occupancy levels and revenue Tulsa World Publishing Co. 1993-1997 Newspaper, City Desk/Sports Desk - Tulsa, OK Worked with the AP (Associated Press) tracking and proofreading relevant news stories to be distributed through national news publications Wrote column named “Telling Tulsa” Assisted local television and newspaper reporters to maintain deadlines for print including photo archive research and proofing. News story fact checking Primary functions for the Sports Desk included recording reporter feedback from live sporting events for publication and checking for accuracy Reporter to Editor liaison responsible for communicating and tracking news events EDUCATION: Member of Writer’s Guild of America since 2004 OU of Tulsa, 2003 Bachelors Degree of Information Studies - Not completed - Designed to prepare students to explore and analyze information needs, and deploy appropriate and effective approaches to satisfying those needs. The central theme of the degree is facilitating the link between people and the information they need to succeed. Tulsa Community College Small Business Management - A certification program designed to teach entrepreneurs how to sustain manageable growth, understand state and federal tax laws, develop contractual agreements. UC Berkley Exchange Multimedia Studies - Certification program teaching SEO, SEM, Pay Per Click, Content Management, and Social Networking disciplines.