Jason Devin
520 Samuels Avenue #8303
Fort Worth, TX. 76102
JDevin1030@gmail.com
(918) 550-9168
Copywriting and Social Networking Professional
SKILLS:
 Member of the Writers Guild of America, (West)
 Have written In-Store signage and Catalog copy for URBN corp. or Urban Outfitters Inc.
and it’s other brand Anthropologie
 Specialist in all Business Social Media platforms including: Facebook, Twitter,
Foursquare, LinkedIn and others
 In addition I specialize in Social Media Tracking utilizing Tools and Plugins: Twitter Tools,
TweetDeck, Seesmic , Tweetie, Twitterfall.
 Versed in Corporate “Keyword Friendly” blogging utilizing Wordpress, Posterous or
other CMS formats.
 Fluent in Yelp! for Businesses as well as Yelp! tracking for granular feeds
 Specialist in all Search Engine Marketing tools including: Google AdWords, Yahoo
Search, and Microsoft Ad Center. Deliver and compare Analytics to department heads
 Create cost effective PPC (Pay Per Click) content, building of Back Link architecture
 Windows and Mac
 10 years Management experience
 Professional Copywriter/Proofreader/Editor
 Developing Contracts and Proposals
 Basic Web design and HTML
 Implement targeted demographically based email campaigns
 Proficient in MS Office applications
 Experienced in Excel and Powerpoint
 Content Management Systems Specialist (CMS) Wordpress, Posterous
Employment History:
Godengo Inc., 2010 - Present
Content Management Systems Specialist/Contract Sales - Dallas/Fort Worth

Sell and secure contracts for Content Management Systems (CMS) designed specifically
for online magazines and publishing corporations.

Worked hand in hand with Publishers, Editors, and Web Development teams to train
and teach these customized systems.

Provided ongoing support of magazine publishers building client and referral based
relationships.

Frequently held conference calls and online meetings in both a sales and live tutorial
capacity.
Impressions on Hold – 2009 (Contract Position)
Copywriter – Tulsa, OK
 Wrote Voice Over copy for customer’s that are “on hold”, waiting for a
customer service representative.
 Have written copy for URBN INC.; including in-store signage for their two
largest brands, Urban Outfitters and Anthropologie.
Local Online Marketing, 2008 - Present (Freelance in conjunction with current corporate position)
SEO, SEM, PPC, and Project Manage - Tulsa, OK

Implement and monitor Social Networking platforms: Facebook, Foursquare, Twitter as
well as blogging via Wordpress.

Utilized Search Engines such as Google Adwords, Microsoft AdCenter, and Yahoo
Search.

Work to lower Pay Per Click (PPC) costs by making the site “Keyword Friendly”.

Monitor daily analytics via Search Engines such as Google and Yahoo.

Meet with clients to ensure they are receiving an ROI from their website.

Develop Search campaigns that may be seasonal, holiday, or promotional in nature.

Clients range from 24 (currently) to 40 businesses managed simultaneously.

Conference with Search Engine companies (Google, Yahoo, etc) as needed.

Monitor analytics and revenue
TulsaPeople Magazine, Langdon Publishing 2010 (reduction in force)
MultiMedia Sales/Marketing - Tulsa, OK

Primary job function involved selling advertising within the multimedia division for
TulsaPeople.com making it a revenue generating site.

Cold calling both in-person and phone sales for online advertising vehicles for
TulsaPeople.com, such as coupons, deal offerings, banner and tower space.

Working with marketing dept. to implement contests and various campaigns such as
“The A-List” which generated 5,488 nominations for Tulsa businesses and garnered
35,968 votes to the site.

Development of marketing material, proposals, and contracts.

Securing of contractual agreements and their fulfillments.

Fluent writing skills and writing copy for TulsaPeople.com.

Selling sponsorships and promotions of Tulsa based events
MPower Entertainment, Advertising Agency 2007-2010
Senior Copywriter/Advertising Agent - Tulsa, OK

Selling and formulating media campaigns for television geared towards small to medium
size businesses. Qualifying deals were measured as 10K plus.

Meeting sales goals in addition to lead generation via cold calling and targeted email
campaigns as well as inbound lead management.

Track client Google analytics to gauge traction for both customer sales and or lead base.

Wrote and developed television commercials approaching angles unique to the business
as well as strong call to action directed towards and in conjunction with other forms of
media.

Sold contracts including Websites, SEO, publication/web placement, radio, movie
theater advertising and billboards.

Negotiated media buys and placement on both local and national levels via Comcast,
Time Warner, Cox, and independent broadcast affiliates.

Initiated demographic-specific InStream video through banner ads and content
placement.
Cherry Street Staging, (Real Estate Home Staging) 2003-2007
Sales/Operations Manager - San Francisco, CA

Consult and collaborate with Real Estate Brokers to increase marketability of residential
property using home staging.

Initiated Marketing email blasts

Client generation ranging from individual pitches to presentations including those to
both brokerage firms and regional associations of Realtors.

Formed online advertising and SEO (Search Engine Optimization) strategy using Google
AdWords, Yahoo Search, and Microsoft AdCenter with the goal to develop brand
awareness and drive revenue. As a result:

Search Engine costs went down by one-third due to re-tooling Keyword strategy

Business revenues increased by 32 % as SEO expenditures decreased utilizing this
method

Maintain corporate revenue and monitor expenditures for cost effectiveness by
negotiating price points regarding warehouse space and suppliers thus cutting
expenditures and increasing revenue

Coordinate contractors and ensure agreed upon price points and proper deadlines are
met along with quality control of completed work

Draft proposals and contracts to ensure obligations are fulfilled to the Property Seller’s
satisfaction

Track time-sensitive warehouse inventory including delivery of materials to propertysites
Building One 2000-2003
Commercial Building Management - Tulsa, OK

Managed overall maintenance for 47 commercial buildings

Clients included Charles Schwab and AT&T buildings statewide, one being a 500,000
square foot facility.

Communicated with corporate and department heads regarding budget initiatives and
maintain positive customer relations

Negotiated contract renewals

HR Management including the hiring and dismissal of employees and sub-contractors

Responsible for maintaining monthly budget reports and payroll

Worked hands-on performing maintenance duties when needed
Sheraton Hotels 1997-2000
Front Desk Manager and Guest Relations - Tulsa, OK

Worked closely with convention organizers and meeting planners to successfully
manage and coordinate large-scale corporate events

Maintained excellent relationships with high-level corporate contacts to attain contract
renewals for their traveling associates

Duties included anticipating guests needs, prompt attention to requests from all
departments within the hotel, and troubleshooting

Management duties included guest registration, auditing of daily accounts, shift
scheduling of employees

Forecasting occupancy levels and revenue
Tulsa World Publishing Co. 1993-1997
Newspaper, City Desk/Sports Desk - Tulsa, OK

Worked with the AP (Associated Press) tracking and proofreading relevant news stories
to be distributed through national news publications

Wrote column named “Telling Tulsa”

Assisted local television and newspaper reporters to maintain deadlines for print
including photo archive research and proofing.

News story fact checking

Primary functions for the Sports Desk included recording reporter feedback from live
sporting events for publication and checking for accuracy

Reporter to Editor liaison responsible for communicating and tracking news events
EDUCATION:
Member of Writer’s Guild of America since 2004
OU of Tulsa, 2003
Bachelors Degree of Information Studies - Not completed - Designed to prepare students to explore
and analyze information needs, and deploy appropriate and effective approaches to satisfying those
needs. The central theme of the degree is facilitating the link between people and the information they
need to succeed.
Tulsa Community College
Small Business Management - A certification program designed to teach entrepreneurs how to sustain
manageable growth, understand state and federal tax laws, develop contractual agreements.
UC Berkley Exchange
Multimedia Studies - Certification program teaching SEO, SEM, Pay Per Click, Content Management, and
Social Networking disciplines.