Madras Rubber Factory, or MRF, is a major manufacturing company located in
Chennai, India. MRF is mainly involved in making vehicle tyres. It is India's largest tyre
manufacturing company, and among the dozen largest worldwide [1]; it exports to more
than 65 countries. Established in 1946 by K. M. Mammen Mappillai, the company has
grown to become a INR 30 billion enterprise. It is also involved in a range of other
activities via subsidiaries. Funskool India, a joint venture between Hasbro and MRF, is a
major toy manufacturing company in the country. MRF Pretreads offers world class
precured tyre retreading service, and MRF Muscleflex is involved in making conveyor
belts. It is presently under the leadership of Vinoo Mammen, son of the late K.M.
Mammen Mappillai.
MRF has been involved in the development of cricket through its sponsorship of many
cricketers and MRF Pace Foundation. MRF is the bat sponsor of world-class batsmen
including Brian Lara, Sachin Tendulkar, and previously sponsored Australian captain
Steve Waugh during his playing days.
1946
A young entrepreneur, K. M. Mammen Mappillai, opened a small toy balloon
manufacturing unit in a shed at Tiruvottiyur, Madras (now Chennai).
1949
Although the "factory" was just a small shed without any machines, a variety of products,
ranging from balloons and latex-cast squeaking toys to industrial gloves and
contraceptives, were produced. During this time, MRF established its first office at 334,
Thambu Chetty Street, Madras (now Chennai), Tamil Nadu, India.
1952
MRF ventured into the manufacture of tread rubber. And with that, the first machine, a
rubber mill, was installed at the factory. This step into tread-rubber manufacture, was
later to catapult MRF into a league that few had imagined possible.
1955
MRF soon became the only Indian-owned unit to manufacture the superior extruded,
non-blooming and cushion-backed tread-rubber, enabling it to compete with the MNC's
operating in India at that time.
1956
The quality of the product manufactured was of such a high standard that by the close of
1956, MRF had become the market leader with a 50% share of the tread-rubber market in
India. So effective was MRF's hold on the market, that the large multinationals had no
other option but to gradually withdraw from the tread rubber business in India.
1961
With the success achieved in tread rubber, MRF entered into the manufacture of tyres.
MRF established a technical collaboration with the Mansfield Tire & Rubber Company
of USA. Around the same time, it also became a public company. It set up a pilot plant
for tyre manufacture at Tiruvottiyur, Madras (now Chennai).
1963
On June 12, 1963, India's first Prime Minister, Late Pandit Jawaharlal Nehru laid the
foundation stone for the Rubber Research Centre at Tiruvottiyur to commemorate the
inauguration of the Tiruvottiyur factory.
1964
With the commissioning of the main plant in 1964, MRF also made progress in the export
of tyres. An overseas office at Beirut (Lebanon) was established to develop the export
market, and it was amongst India's very first efforts on tyre exports. This year also
marked the birth of the now famous MRF Muscleman.
1967
MRF became the first Indian company to export tyres to USA - the very birthplace of tyre
technology.
1973
MRF scored a major breakthrough by being among the very first in India to manufacture
and market Nylon tyres passenger tyres commercially.
1978
MRF developed the MRF Superlug-78, a sturdy tyre for heavy-duty trucks. The tyre was
a significant improvement over its existing products, and went on to become the country's
largest selling truck tyre in later years.
1979
MRF's turnover crossed INR one billion.
1980
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MRF entered into a technical collaboration with the B.F. Goodrich Tyre Company
of USA, which was involved with the development of tyres for the NASA spaceshuttle. With this began a significant exercise in quality improvement and new
product development.
MRF took a major policy decision to be aggressive on the racing circuits.
1983
MRF began a rapid product development programme for new vehicles entering India.
1984
Sales crossed INR two billion. MRF tyres were the first tyres selected for fitment onto the
Maruti Suzuki 800 - India's first small, modern car.
1985
MRF Nylogrip tyres for two-wheeler vehicles were launched.
1986
MRF was selected by the National Institution of Quality Assurance for their most
prestigious award. Pitted against 20 tyre companies worldwide, MRF also won 6 Quality
Improvement Awards instituted by the B.F. Goodrich Tyre Company from USA.
1987
MRF crossed the INR three billion mark and also became the No. 1 tyre company in
India. MRF Legend, the premium nylon car tyre was introduced.
1988
The MRF Pace Foundation was set up, with international pace bowler, Dennis Lillee as
its Director. Not long thereafter, pace bowlers trained at the Foundation were selected for
the Indian Cricket Team.
1989
By 1989, MRF was the clear market leader in every tyre segment. Once again, in
recognition of excellence, MRF was awarded the Visvesvaraya Award for the Best
Business House in South India and the Economic Times Harvard Business School Award
for the Best Corporate Performance. MRF collaborated with Hasbro International USA,
the world's largest toy makers, and launched Funskool India. The company also entered
into collaborations with Vapocure, Australia to manufacture polyurethane paint
formulations and with Pirelli for MUSCLEFLEX Conveyor & Elevator Belting.
1989
MRF launched the MRF ZIGMA CC Radial synchronising with the MRF World Series
Cricket Tournament for the Jawaharlal Nehru Trophy sposered by the company. The
Chief Minister of Tamil Nadu, Dr. M. Karunanidhi, awarded MRF the Special Export
Award. MRF also opened the MRF Tyredrome, India's first tyre company-owned wheel
care complex at Madras (now Chennai).
1990
MRF brought the 6th World Cup Boxing Championship to Mumbai - the first of its kind with 39 countries participating. The event was telecast live on TV networks worldwide.
1993
K. M. Mammen Mappillai was awarded the Padmashri Award of National Recognition
for his contribution to industry - the only industrialist from South India to be accorded
this honour until that time. MRF also became the first tyre company in India to cross the
INR 10 billion mark. In addition, the company was voted by the Far Eastern Economic
Review, as one of the ten leading Corporate Groups in India and a Leader in Asia.
MRF was selected as one of India's most admired Marketing Companies by the readers of
the
A & M magazine.
1995
The company's turnover crossed INR 15 billion. MRF was chosen for fitment on the
Daewoo Cielo. This year too MRF was voted by the Far Eastern Economic Review as
one of the 10 leading Indian Companies.
1996
In the Golden Jubilee year, MRF's turnover crossed the INR 20 billion milestone. A
special factory dedicated entirely to the manufacture of radials was started at
Pondicherry. MRF Tyres were also chosen for fitment on the Ford Escort, Opel Astra and
Fiat Uno. Further proof of its superior quality.
1999
MRF was declared the most ethical company by "Business World" magazine in its
survey.
2000
MRF launched the Smile campaign on Indian roads.
2004
MRF's turnover crossed INR 30 billion mark.
The mere mention of the word 'MRF' is bound to bring the Muscleman to the mind of
Indians.
The Muscleman evolved in 1964, soon after MRF began manufacturing tyres. Over the
past 33 years, it has evolved from a mere corporate mascot to a symbol of strength,
reliability and durability - embodying the very qualities of the tyres the Muscleman
represents. For 16 years, he grew to become India's most trusted and well-recognised
symbol for tyres.
The Muscleman evolved into a hi-tech symbol in the mid-80s, a sign of the changing
times. His new appearance was silent testimony to the indomitable spirit that carried
MRF across the INR 20 billion mark.
The muscleman's appearance changed once again in 1996, MRF's golden jubilee year. He
started appearing in full form, and is now also known affectionately as the MRF Tyreman
by motorists across India and 65 countries worldwide, who have come to rely on him for
a safe and comfortable ride.
THE BIRTH OF THE MUSCLEMAN
In the 1960's, the Indian tyre market was completely controlled by the large multinational companies. Around this time MRF opened a tyre factory at Tiruvottiyur in Tamil
Nadu. With that, came the task of recognising an appropriate Corporate Brand Symbol:
one that would distinctly represent the Company's culture, and convey the same to
everyone in a country of varied languages and cultures.
In this process of developing suggestions for the symbol, some enterprising employees
conducted an informal market survey, interviewing people from all over the country
about their expectations from a good tyre.
But one day, a truck driver at a roadside dhaba (makeshift eatery) somewhere in Western
India hit upon the right idea when he said, "A good tyre should have all the qualities of a
pehalwan (strong man)." And from this simple statement, the muscleman was born.
MRF tyres are developed in the toughest lab known to man
MRF is the pioneer of motor racing in India. The gruelling race track has been the
laboratory for testing our tyres. Every MRF tyre designed is the result of a special acid
test (that’s sheer torture) on the race and rally tracks. Sharp turns, abrupt braking and
straight stretches of steaming asphalt. Excruciating conditions... but then only the tough
can survive, and only the toughest win.
At MRF, all this is put to good use. MRF’s tyre experts and rubber technologists are
present at every stage, and epecially during those crucial moments, to study tyre
behaviour.
MRF tyres are made to run at speeds exceeding 150 Kmph, at which they are exposed to
extreme conditions of heat 1and traction. The molecular stability of the rubber
compounds is tested against severe gravitational stress. Our experts observe, analyse and
gather information at the pits and the dirt track, which they pass on to the R&D
department. This is then reviewed and used to develop safer, better quality tyres, not only
for formula cars and racing bikes, but also for cars that rough it out on the tough Indian
roads everyday.
MRF MUSCLEFLEX CONVEYOR BELTING
MRF's collaboration with PIRELLI comes at a time when the Indian Conveyor
Belting industry is seeking technological momentum. MRF Muscleflex offers
several advantages to buyers of belting in India.
The MRF Conveyor Belt plant in Arkonam, Tamil Nadu, with an annual capacity
of 3000 tonnes, is the most modern belting plant in India and is dedicated to the
development/manufacture of the finest Conveyor and Elevator Belting products.
The plant integrates a high degree of polymer/textile technology with definitive
standards in process control/product testing, employing the latest in conveyor belt
manufacture.
MRF Muscleflex Conveyor Belting brings international expertise and MRF
reliability to your industry.
Features
Comprehensive Range
It is made from technologically superior rubber compounds with better ageing
characteristics, and is available in a variety of grades. It is available in a wide
range of fabrics and strengths. Unique Carcass Design and Assembly: The fabric
construction is specially designed and woven. It has well designed belt module. It
has superior cushion compounds of optimum thickness, calendered to precision.
Its plies are assembled under controlled uniform tension, Excellent Curing &
Pressing Technology It is cured on the longest Siempelkamp Press in India, which
is also among the largest in the world, with continuously controlled pressure &
temperature. Wider Widths Fabric reinforced belts of wider widths up to 2000 mm
are available. Longer Roll Length Roll lengths of up to 400 metres or more,
depending upon belt thickness and transportation limits, are available.
Cold Splice Proven
All construction is cold splice proven.
Quality Assurance
MRF MUSCLEFLEX Conveyor Belting is manufactured with a detailed Quality
Assurance Plan, which involves meticulous checks of raw materials, in-process
controls and stringent finished product testing to meet International and Indian
standards.
MRF MUSCLEFLEX has also been awarded the ISO 9001 Quality Certificate.
With an extensive/focussed span of product benefits, MRF Muscleflex is fully
equipped to meet the specified design/performance requirements. MRF
Muscleflex is in tune with every global advancement in the conveyor belting
industry, and has ushered in international standards of performance in belting
systems.
All Rights Reserved
MRF Pretreads is the most advanced Precured Retreading system in India. MRF made a
foray in retreading as far back as 1970. Today, we have perfected the art of precured
retreading with our extensive knowledge in tyres and rubber.
In the MRF Pretreads system, the tread rubber is precured from
MRF's factory under carefully controlled conditions, thereby
ensuring you get world class quality. Today, MRF Pretreads has
emerged as the Mileage leader in Precured Retreading and also
has the specialised expertise required for retreading Radial Tyres.
All that you need to get started...
Other than your initial investment, what you need is a minimum of 2400 sq.ft. to 4000
sq.Ft. industrial space for a regular franchisee or 1500 sq.Ft. of industrial space for a
compact franchisee.
Right from conception & preparation of project reports to plant layout, acquisition of
machinery, down to training your personnel and commissioning of the plant. MRF will
give you all the assistance you need in setting up your business. What's more, MRF will
also guide and assist you on your marketing efforts and you will always have the backing
of the MRF Franchisee Development Team.
Advantages of MRF Pretreads
With MRF Pretreads, you benefit from:
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Substantially greater tyre mileage
Better road grip
Greater safety
Well-researched tread patterns through years of innovation and testing
Proven rubber technology
Low tyre operating costs
MRF Pretreads offers you about 70-80% of original tyre life
MRF Pretreads costs about 20-25% of new tyre cost in truck tyres, about 25% in
Light Commercial vehicles tyres and about 40% in Passenger car tyres
Now isn't this an excellent business opportunity?
To initiate a dialogue please go to Business Opportunities and fill in the details or send in
your resume with your name, address, educational qualifications, financial status and
particulars of other existing business, if any to:
THE FRANCHISEE PROMOTION MANAGER,
MRF LIMITED,
124, GREAMS ROAD, CHENNAI - 600 006
PHONE: 28292777
FAX: 28294154 / 28290562
E-MAIL: mrfmktg@vsnl.com
It's now your turn now to win with MRF, India's No.1 tyre company and join one of
the fast growing businesses of today.
Business Opportunity
To become an MRF franchisee, all you need is 1500 sq.ft. of industrial space and Rs. 10
lakh as capital investment. We will offer you all the support, training and technology you
require to start and sustain y
MRF Tyredrome
The MRF Tyredrome has contemporary computerised equipment to diagnose and
correct wheel related problems. The MRF Tyredrome is manned by factory-trained,
experienced engineers and technicians.
MRF Tyredrome Services
An Automatic Car-Wash that cleans your car inside out. The inside of your car is
vacuum-cleaned, while brushes wash out the grime and dust on the outside with a
special wax-based detergent.
Computerised Wheel Alignment with a state-of-the-art machine that provides zeroerror readings, ensuring precise and accurate alignment of your wheels.
Compucentric Wheel Balancing: Dynamic balancing of wheel assembly results in
increased tyre life and enhanced vehicle stability.
Electro-Pneumatic Tyre-Changing enables damage-free mounting and dismounting of
tyres.
Brake Testing, using self-rotated rollers to test the braking efficiency of individual
wheels.
Optical Headlamp Aligning with equipment that enables optimal luminance and
focussing of your headlamps.
For your comfort and convenience, you can relax in our cool, luxurious lounge and
watch car and tyre related video films while your car is in our expert care.
MRF - Updates
With reference to the earlier announcement dated November 30, 2007 regarding the
management has declared a token lock out for one day on November 30, 2007 at the
Company's Manufacturing plant at Tiruvottiyur, MRF Ltd has informed that since there is
no change in the situation, lock out has been declared for the commencement of the first
shift on December 03, 2007 at Company's Manufacturing plant at Tiruvottiyur situated at
Tiruvottiyur High Road, Chennai, Tamil Nadu.
Further the Company has informed that, the Company's other plants at Arakkonam in
Tamil Nadu, Eripakkam Village in Puducherry, Kottayam in Kerala, Medak in Andhra
Pradesh and at Usgao in Goa are producing tyres as per the Company's production
schedule.
Source: BSE India Type: Announcements
MRF Ltd has informed that the Management has declared a token lock out for one day
from 7 A.M. on November 30, 2007 to 7 A.M. on December 01, 2007 at the Company's
Manufacturing Plant at Tiruvottiyur situated at Tiruvottiyur High Road, Chennai, Tamil
Nadu.
Further the Company has informed that, the Company's other plants at Arakkonam in
Tamil Nadu, Eripakkam Village in Puducherry, Kottayam in Kerala, Medak in Andhra
Pradesh and at Usgao in Goa are producing tyres as per the Company's production
schedule.
Source: BSE India Type: Announcements
For The third Year in Succession, MRF is awarded the No.1 award for customer
satisfaction by J.D. Power Asia Pacific.
For the third consecutive year. India’s top tyre manufacturer, MRF Ltd, was ranked
highest in customer satisfaction with Original Tires in the J.D. Power Asia Pacific 2004
India Original Tyre Satisfac-SM tion Study. Significantly this year, MRF is ranked above
the multinational companies.
More than 1500 owners of 28 different vehicle models who participated in the study,
ranked MRF tyres as the highest in the study that looked at five factors determining
overall satisfaction with the tyres including appearance, durability, traction and handling.
We believe the award was a manifestation of not only the commitment of MRF Ltd, to
meet every demand and requirement of its customers while guaranteeing them total
satisfaction, but also its extensive and intensive research and development programme.
A new model of customer satisfaction measurement was deployed by J.D. Power and
Associates in the 2004 Study. Overall tyre performance was assessed on 20 attributes
grouped into five predefined factors – handling, traction, durability and Appearance
Unlike past years, the study now deals only with radial tyres as nearly all the new
passengers vehicles sold in India are now fitted with radials tyres. The study examined
customer satisfaction with original tyres at 12 to 18 months of ownership.
The Chennai-based MRF Ltd, comfortably topped the industry average in “Original Tyre
Customer Satisfaction Overall Ranking” (based on 1,000 –point scale) MRF Ltd, was at
779, ahead of its competitors, as against the industry average of 770
J.D. Power Asia Pacific, established in 1990 conducts customer satisfaction research and
provides consulting services in the automotive, information technology and finance
industries.
MRF Pace Foundation
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MRF Pace Foundation is a coaching clinic for training fast bowlers from all over the
World. This was created with the help of former Australian pace spearhead Dennis Lillee.
Through this program, young aspiring fast bowlers are trained under the Dennis Lillee in
a world-class facility located at Madras Christian College School, Chennai. Fast bowlers
who trained with the MRF Pace Foundation that went on to represent India include
Javagal Srinath, Irfan Pathan and Venkatesh Prasad. Shanthakumaran Sreesanth is the
latest product to join the Indian cricket team.
MUMBAI (Reuters) - Tyre maker MRF Ltd has declared a lockout from December 3 at
one of its oldest plants in Chennai over a bonus dispute, a company spokesman and
labour union leader said on Friday.
The plant employs 1,470 workers, a leader of the left leaning Centre of Indian Trade
Unions said. He declined to be named.
An MRF spokesman said a lockout has been declared and reconciliation talks were on.
The capacity of the plant or the loss in production could not be ascertained. MRF has two
other plants in Kottayam in Kerala and Goa.
OTHER PRODUCT LINES
Funskool, the No. 1 toy company in India, is a joint venture between MRF tyres and the
world's largest toy company Hasbro Inc., USA. At Funskool, we
uphold the highest standards of quality and excellence and offer
the most exciting brands towards child and family entertainment.
The Company sincerely believes fun and learning forms a natural
alliance. The wide range of Funskool toys help children of all ages
to improve hand-eye coordination, auditory discrimination, motorskills, creativity, logical thinking, problem solving skills, vocabulary and general
academic intelligence.
Funskool, with its large and loyal customer base continues to provide well researched,
time tested, safe, durable toys, which offers children excellent play value. Another feature
of the Company, is the grouping of all creative play products under the umbrella brand
called - 'CREATIVE'. This has been done keeping in mind the necessity for kids to
discover the power of their imagination, explore their many feelings, experience new
roles, invent new adventures and attain a tremendous sense of achievement.
Funskool will continue to be in the forefront of the dynamic Indian toy market, making
revolutionary changes keeping in mind the children of this world.
MRF's Speciality Coatings Division was established in 1989. The Company's technical
collaboration with Bayer Germany made them the first manufacturers to bring
polyurethane - based paints to India that went on to gain 80% of the market share in this
segment. The Company also has a technical collaboration with Vapocure Australia,
making them the only company in South Asia to hold licenses for their curing
technology.
The Company manufactures speciality coatings and polyurethane finishes for a wide
range of applications like metal, plastics, paper, vinyl, textiles, ceramics and glass, that
can guard against abrasion, corrosion, chemicals, bad weather and ultra-violet radiation
making them virtually maintenance and hassle free. This Division has also pioneered the
manufacture of wood, brass coating systems and heat resistant aluminium paints that can
be used on chimneys and silencers.
MRF polyurethane-based paints are becoming popular as it gives an element of
permanency to colour and gloss retention - the life of the coating lasting about 3-4 times
more than regular paints.
Career in Tyre Industry - MRF Limited - Sales Executives - Chennai Company Name
MRF Limited City Chennai Company Profile/Job Description
Company Profile :
MRF Speciality Coatings is a Division of MRF - the Country's largest tyre
manufacturer and market leader. The Speciality Coatings Division is a pioneer in the
manufacture of Polyurethane Paints which finds application in a large number of
industrial and decorative areas. The Division has got a separate R & D set up to cater
to the industrial and decorative needs of the market. To consolidate and accelerate
our growth plans, we are looking for:
FRONT LINE SALES FORCE
Job Description :
Candidates should be Graduates preferably in Science with minimum 2 years
experience in hard-core selling of Paints / FMCG Products. Preference will be given to
candidates with experience in handling OEM Customers / Dealer Network and
prospecting new customers. Location of posting will be anywhere in India. Fresh
Graduates may be considered as Trainees.
List Of Directors Sr. No. Director's Name Designation 1 K M Mammen Chairman
and Managing director 2 Arun Mammen Managing Director 3 N Kumar Director 4 V
Sridhar Director 5 Vijay R Kirloskar Director 6 S Nandagopal Director 7 Ranjit I
Jesudasen Director 8 Ashok Jacob Director 9 K M Philip Whole Time Director 10 K C
Mammen Director
Company Background Industry Name Tyres & Tubes House Name MRF Group
Collaborative Country Name N.A. Joint Sector Name N.A. Year Of Incorporation
1960 Year Of Commercial Production N.A. Regd. Office Address 124, Greams
Road, N.A. District Chennai (Madras) State Tamil Nadu Pin Code 600006 Tel. No.
044-28292777 Fax No. 044-28295087 Email : mrfshare@mrfmail.com Internet :
http://www.mrftyres.com Auditors
M M Nissim & Co. Company Status
N.A.
Location Details Location Type Address Factory/plant Tiruvottiyur,
Chennai (Madras) Tamil Nadu - India
Phone :
Fax :
Email : N.A.
Internet : N.A. Factory/plant Vadavathoor,
Kottayam Kerala - India
Phone :
Fax :
Email : N.A.
Internet : N.A. Factory/plant Usgao,
Goa Goa - India
Phone :
Fax :
Email : N.A.
Internet : N.A. Factory/plant Icchiputhur,
Arakkonam Tamil Nadu - India
Phone :
Fax :
Email : N.A.
Internet : N.A. Factory/plant Sadasivapet,
Medak Andhra Pradesh - India
Phone :
Fax :
Email : N.A.
Internet : N.A. Factory/plant Eripakkam Village,
Pondicherry Pondicherry - India
Phone :
Fax :
Email : N.A.
Internet : N.A. Factory/plant Sipcot Industrial Complex,
Gummidipoondi Tamil Nadu - India
Phone :
Fax :
Email : N.A.
Internet : N.A. Registered Office 124, Greams Road
Chennai (Madras) - 600006
Tamil Nadu - India
Phone : 28292777
Fax : 28295087
Email : mrfshare@mrfmail.com
Internet : N.A.
Bulk deals for MRF between 01-05-2005 and 09-12-2007 on both BSE & NSE for all
transactions
Date
Company
Client
Tran
Qty
Traded Price
31-May- MRF (BSE)
2007
Sundaram Mutual Fund
SELL
39433
4,160.00
31-May- MRF (BSE)
2007
Fidelity Trustee Co Ac
Fidelity Equity Fund
BUY
30000
4,159.92
21-Mar- MRF (BSE)
2007
Passionate Investment
Man
SELL
25000
3,499.98
21-Mar- MRF (BSE)
2007
Motilal Oswal Securities BUY
25000
3,499.98
MRF, India’s largest tyre company and market leader for passenger radials, has unveiled a new
range of Passenger Car Radials — MRF ZSLK.
MRF ZSLK is a high-end, premium tubeless car radial tyre which is environment friendly as it reduces the
rolling resistance and results in lower fuel consumption, the company said.
MRF recently achieved Rs 5,000 crore turnover — the first Indian tyremaker to do so. It is confident that the
eco-friendly tyres would find favour with the new generation of Indian customers, who are increasingly
conscious of using eco-friendly products.
MRF ZSLK is made from rubber compounds reinforced with silica, which delivers lower rolling resistance
without compromising on safety, the company said. Besides the testing done by MRF R&D centre, these
tyres have also been tested in Germany by TUV, its statement said.
try this
MRF Limited has selected SAP for Automotive solutions to support efforts to drive operational excellence
across its global organization. It wanted to improve visibility throughout its entire value chain from raw
materials to finished-goods partners in order to better plan for and adapt to fluctuations in global supply and
demand. SAP shall seamlessly integrate data between logistics and finance, eliminating redundant work and
saving time and operational costs.
SAP India announced that MRF Limited, tyre manufacturing company, has selected SAP for Automotive
solutions to support efforts to drive operational excellence across its global organization. Following a
detailed evaluation process, MRF opted to replace existing applications from Oracle in favour of SAP's
leading SAP ERP and SAP CRM solutions, based on the SAP NetWeaver platform. With global operations
manufacturing and distributing tyres to more than 75 countries, MRF was faced with the need to improve
visibility throughout its entire value chain from raw materials to finished-goods partners in order to better
plan for and adapt to fluctuations in global supply and demand. With SAP the company shall be able to
seamlessly integrate data between logistics and finance, eliminating redundant work and saving time and
operational costs. With this, all major tyre companies in India run SAP solutions. MRF has selected Siemens
Information Systems (SIS) as the partner for implementation, HP Integrity servers and IBM DB2 as the
database, on which this SAP deployment shall happen.
MRF faces volatile pricing of raw materials such as rubber, and needs to plan for fluctuations in customer
demand, changes in materials prices, availability of materials while working to meet strict timelines for
shipments. In addition, as competition increases in an expanding global marketplace, it is necessary to
monitor and respond to competitor behaviour specific to pricing, promotions and discounts. It shall
implement SAP solutions at its six global manufacturing plants and 100 sales offices including the company
headquarters in Bangalore. MRF would also establish an automotive user group within the company in its
efforts to better user reception and ensure better ROI.
Prince Azariah, CIO, MRF Ltd told that they are confident about taking advantage of SAP's enterprise SOA
product roadmap for their plans for continued growth. Guenter Lasser, director, Automotive Business Unit,
SAP told they were proud to be chosen as the catalyst for MRF's transformation journey. He further added
that with SAP for Automotive solutions and SAP NetWeaver as the platform for collaboration, it shall provide
MRF the best-suited solutions to enable innovation, deliver better value at lower costs with a broad range of
best practices in the industry.
Today MRF is into a league of its own with:
6 manufacturing plants in India located in Tiruvottiyur and Arakonam in Tamil Nadu, Kottayam
in Kerala, Ponda in Goa, Medak in Andhra Pradesh, and the most recent one in the Union
Territory of Pondicherry
A distribution network of over 2,500 outlets in India
Overseas offices in United Arab Emirates, Bangladesh and Vietnam
Exports to over 75 countries worldwide
The milestones achieved while being such a progressive and vibrant company, is also
recognized by the corporate world through a number of awards like:
Voted among the Top 10 leading corporate groups by the Far Eastern Economic Review
Voted as one of India's most admired Marketing Companies by A & M, a leading
Advertising and Marketing journal
No. 1 award for Customer Satisfaction by J.D. Power Asia Pacific for 2001 & 2002
Most ethical company in India by Business World, a leading business magazine
List Of Directors Sr. No. Director's Name Designation 1 K M Mammen Chairman
and Managing director 2 Arun Mammen Managing Director 3 N Kumar Director 4 V
Sridhar Director 5 Vijay R Kirloskar Director 6 S Nandagopal Director 7 Ranjit I
Jesudasen Director 8 Ashok Jacob Director 9 K M Philip Whole Time Director 10 K C
Mammen Director
Prospects for the Current Year:
The rising prices of raw materials such as natural rubber, oil and
oil
derivatives which are used in the tyre manufacture have been the
key
concern for the tyre industry. Currently, the trend of raw material
prices
is very volatile. Since the tyre industry is highly competitive and
price
sensitive, it is unable to pass on completely the increase in raw
material
costs to its customers.
Despite the above, the company hopes to record satisfactory
results on
account of MRF's high brand preference and customer's trust in
MRF
products.
the
Exports:
Company's exports for the year ended 30th September, 2006 were at
Rs.502.55
Crore as against Rs.426.57 Crore for the previous year which works
out to
an increase of almost 18% over the previous year.
This growth has come about by increasing coverage of existing
markets as
well as adding new markets to which the entire range of MRF products
are
exported.
With MRF's offices located in Dubai, Vietnam, Dhaka and
Australia,
marketing strategies are initiated to maximize market share.
The sale of Conveyor belting has shown excellent growth with sales to
most
of the major markets in Australia, Europe and South America.
An ambitious target has been set for the year to come and focus
markets
have been identified. Strategies to achieve a dominant market share
are in
place in each of these focus markets.
3. Future plan of Action:
Newer
models of passenger cars are continuously launched
the
multinational automotive industries and R & D efforts are taken
meet
by
to
their stringent requirements. Priority is being given to develop tyres
with
lower rolling resistance, higher speed capabilities and improved
fuel
efficiency. Efforts are taken to equip with additional testing
facilities
to meet the specific customer requirements.
Special attention will also be given to develop products such as
tyres,
PCTR and Conveyor belting, for the export market, meeting the
global
standards of quality and performance.
With the development of golden quadrilateral highways connecting
all
metropolitan cities, a tremendous growth in the road transport is
expected.
All efforts are taken to develop high performance truck tyres for
these
operating conditions. Installation and utilization of high.
precision
manufacturing equipments are planned to achieve the narrow
tolerances
required, particularly in radial tyres.
Efforts are also on in developing environmental friendly raw
materials to
meet certain global requirements on pollution.
CONSERVATION OF ENERGY:
a) The major energy conservation measure taken during the previous
year
include optimizing of service equipments, increased RO water
usage,
programming of the process lines for automatic shutting down of
auxiliary
equipments with main equipment to save energy, replacement of
old
insulation, steam trap audits, professional external agency
studies on
compressed air management, VFD for process equipment, power
factor
improvement scheme, North light roofing and transparent cladding
for
factory buildings.
b) Additional investments are being looked into for cogeneration
plants,
coal based boilers and elimination of continuous back up generator
running
for the production process. All further procurement of motors and
pumps are
to be only of high efficiency type.
c) The programs initiated for conservation of energy has resulted in
the
reduction of electrical energy and furnace oil consumption for unit
metric
ton of production over the previous financial year.
AWARDS RECEIVED DURING THE YEAR:
During the year, your Company has received the 'Highest Export Award'
from
CAPEXIL and the 'Top Export Award' from AIRIA.