An interim report under the results of national and
regional media monitoring
(period: 30.07.2012 – 19.08.2012)
Monitoring of the quality of information and equal access is implemented by
Association "Common Space" / Committee "Equal Opportunities"
with the support of European Union and the Council of Europe Joint Program
"Promotion of European Standards in the Ukrainian Media Environment"
An interim report under the results of national and
regional media monitoring
(period: 30.07.2012 – 19.08.2012)
Media Monitoring of Coverage of Political Actors during the Pre-election Campaign
Period in Ukraine 2012 implemented by
Association "Common Space" / Committee "Equal Opportunities"
with the support of European Union and the Council of Europe Joint Program
"Promotion of European Standards in the Ukrainian Media Environment"
Coverage of parties determined by political consideration and not newsworthiness
Data undermine stereotypes about the media: private and business- oriented media
appear to be overtly politicized
Channels do not provide analytical and critical coverage of authorities, thus failing to
inform the electorate about consequences of bad governmence – the incumbent government
less criticized than the previous one
State-owned UT1 not providing impartial and objective coverage
INTER TV provided 32 times more negative coverage about “Bat’kivshchyna”
("Fatherland", United Opposition) than about the Party of Regions
The only region where “Bat’kivshchyna” and “UDAR” get more coverage than the Party
of Regions is Ivano-Frankivs’k
Channels in Donetsk dedicated to the Party of Regions over three and a half hours, and to
“Bat’kivshchyna” only some 2 minutes
Internet has so far provided the best quality information about the campaign
TVi, Novyj Channel were leaders in the share of election news content among national television
for the first three weeks of the campaign. The least attention was paid to elections by Inter, 1+1
and STB. Almost half of the material in weekly "Comments" was dedicated to electoral issues.
The Party of Regions was a leader of the information space in the press. “Svoboda” and CPU
were mentioned situationally, UDAR and "Ukrajina - vpered!" - largely due to the "jeans"
(hidden advertising disguised as news).
Regional media actively use manipulative techniques and media effects: labeling, the imposition
of final understanding of the topic in the last words of the material or in the accompanying
illustrations, the use of unverified facts with reference to sources like "rumors".
Compared to TV and press, Internet sites demonstrate the relative balance - especially with
regard to representation of the Party of Regions and “Bat’kivshchyna”.
The national television. Channels did not inform voters about the current government’s failures
and their consequences - no proper analysis, and criticism mainly was addressed to current
political opponents. The main trend has been the dominant representation of the PR. Despite the
fact that negative about it was 2.5 times more than the opposition, positive information about it
was up to 13 times more.
The ruling party also was provided by direct speech 2-3 times more than the members of the
opposition: ICTV - 5 times more, First National - almost 10.
The main speaker of the ruling party was Prime Minister Mykola Azarov. Thus greater
proportion of positive about the party was information about the government. Direct speech of
the United Opposition often dealt with cases of Tymoshenko and Lutsenko, the main speakers
were Serhiy Vlasenko, Iryna Lutsenko, rarely Olexandr Turchynov and Arsenij Yatsenyuk.
Nationwide press. Leader in both positive and negative tone was the Party of Regions: about it
was released 2.5 times more positive information and 3 times more negative information than
about the United Opposition. About half of information concerning the ruling party was
negative. Activities of other parties in comparison with these leading two was almost uncovered.
"Svoboda" and CPU were mentioned situationally, UDAR and "Ukrajina - vpered!" - largely due
to the "jeans" (hidden advertising disguised as news).
Main Information occasions were signing of “language law” by the President, twists and turns
with registration of party lists in the CEC and lawsuits against Yulia Tymoshenko and Yuriy
Lutsenko.
Materials about government initiatives often had signs of "jeans". They are not clearly labeled as
advertising and thus are perceived as editorial content. The same is true about many materials of
United Opposition, UDAR and party "Ukrajina – Vpered!".
The main speakers of the Party of Regions were Viktor Yanukovych, Mykola Azarov, Serhij
Tihipko; of Opposition - Olexandr Turchynov, Arsenij Yatsenyuk, Anatolij Grytsenko.
Leader in the share of electoral content became "Commentarii" (“Comments”) - 44.4%, “Hazeta
po-ukrajins’ky” ("Newspaper in Ukrainian") - 15.8% and “Dzerkalo Tyzhnja” ("Mirror
Weekly") - 13.6%. Outsiders: “Segodnja” ("Today") - 7.7% and “Fakty i Kommentarii” ("Facts
and Comments") - 8.9%.
Nationwide Internet sites
Internet sites of the sample of monitoring actively covered the activities of all the six highestrated parties. All of them made public the complete lists of candidates – both proportional and
majority. Almost all the sites published author reports on meetings, analyzed lists, covered key
events of the campaign.
In general, it should be noted that the principle of equal opportunities is obligatory only to state
media. As for private, they traditionally pay more attention to the front-runners and least - to
outsiders.
Most attention was given by the web to the most powerful contestants - PR and
"Bat’kivshchyna" (United Opposition): information about them was on average 7 times higher
than about the rest. Negative about "UO" was on average 3 times higher than about the Party of
Regions. The reason is the torrent of criticism on the election list of "UO", both by journalists
and by insulted oppositionists.
The tone of the Internet sites is largely neutral because of the large number of news in
appropriate color. However, it was also a lot of negative information about the Party of Regions,
the United Opposition, UDAR. (journalistic analysis and criticism of opponents actions).
Positive information was presented in small quantities, associated mainly with speakers’
expressions about their political power and their achievements.
The most active were “Hlavkom” and “Ukrajins’ka Pravda” ("Ukrainian Truth", UP). The least
active – “Obozrevatel’” ("Observer"). Sites "Correspondent" and “Livyj Bereh” ("Left Bank")
delivered mostly neutral information. UP, “Obozrevatel’” and “Hlavkom” were signed by big
number of author, analytical materials and interviews with election issues. At the same moment
the biggest amount of borrowed from other sources materials were placed by “Hlavkom” and
"Correspondent", the largest of its own - UP and “Obozrevatel’”.
In regional media almost of all regions and Crimea the dominant was the ruling party - it has
been a leader both in positive, negative and neutral tone on television and in print. Only in one
oblast’ - Ivano-Frankivsk – the Party of Regions was not a leader of covering: there it did not
overtake "Bat’kivshchyna" (United Opposition) and UDAR.
National mass media
The report under the results of national television monitoring
The experts analyzed the informative programs on 9 national channels: 1+1, Tvi, Novyi kanal,
Inter, Pershyi Natsionalnyi, TRC "Ukraina", ICTV, STB, 5 channel. The activities of 6 political
parties with the highest ratings according to the latest exit-polls were monitored: the Party of
Regions, The Batkivschyna United Opposition, The Udar Party, the Svoboda All-Ukrainian
Union, the CPU, the “Ukraine – Forward!” Party. The purpose of research: to ascertain whether
the TV channels provide the citizens with complete, high-quality, impartial and balanced
information on political forces for making their conscious choices during the parliamentary
elections of 2012. And also whether the political forces have equal access for presentation of
their positions on the TV channels.
The tone of information represents how the TV reports impose upon their audience. The toneof
information is determined by the combined estimation of information content and the form of its
coverage (sequences of subjects, stylistics, and intonation of the reports).
THE MAIN TRENDS OF NATIONAL TELEVISION
For the period from July 30 to August 19, 2012 the main themes of monitoring three weeks of
election campaign on the TV channels were the registration in the Central Election Commission
of the candidates to deputies on the party lists and in majority districts; denial of registration of
the imprisoned opposition leaders Yuliya Timoshenko and Yuri Lutsenko; signing of the
Language Law by the President and declaration of the Russian language as regional language in
the eastern and southern regions of the country; the second sentence to Yuri Lutsenko in the case
of poisoning of Victor Yushchenko.
The two political forces – the Party of Regions (PR) and the Batkivschyna United Opposition
were mostly presented on the television. The information about other parties was presented much
less. The ruling party was presented twice as much than the opposition. The negative information
about the Party of Regions was covered in 2,5 times more, but the positive information - in 13
times more. The channel ICTV did not present any positive information about the Batkivschyna
United Opposition, but it presented the Party of Regions in positive manner. About 60% of
negative information about the Party of Regions was presented on television by the channel Tvi.
Inter did not almost give any negative information about the PR, and the information about the
ruling party was presented mostly in positive and neutral manner. Novyi kanal covered all
parties, only the Svoboda All-Ukrainian Union was presented in minimum: 4 seconds. Pershyi
Natsionalnyi was an unique channel where positive information about the PR was almost more
in 2,5 times than neutral information.
The basic media effects are connected with the use of administration recourses – the use of
official position by the politicians for making a positive image of the party; maintenance of
preferences of the channels, creation of positive or negative context in relation with the sequence
of subjects; evaluation judgments, irony. The representatives of the Party of Regions appear
most frequently on the TV channels. Their direct speeches covered in the news were presented in
2-3 times more than the representatives of opposition, on ICTV – more in 5 times, and on
Pershyi Natsionalnyi – more almost in 10 times. The main speaker of the Party of Power is a
Prime Minister of Ukraine Mykola Azarov. Consequently the majority of positive information is
related to the information about the activity of Government. The direct speech of the
Batkivschyna United Opposition touched mostly the cases of Yuliya Tymoshenko and Yuri
Lutsenko; Serhij Vlasenko, Iryna Lutsenko, rarer Oleksandr Turchinov and Arseniy Yatsenyuk
came forward as the main speakers.
THE PART of ELECTORAL CONTENT FROM THE GENERAL NEWS CONTENT ON TV
NEWS (prime time)
Novyi kanal
1+1
Channel TVi
TRC "Ukraina"
28%
9%
37%
19%
Inter
Pershyi Natsionalnyi
STB
5 channel
Channel ICTV
10%
24%
10%
23%
18%
SPEAKERS
The main speaker was Prime Minister Mykola Azarov of the ruling party.
The main speakers of United Opposition were Serhiy Vlasenko, Iryna Lutsenko, rarely
Alexander Turchynov and Yatsenyuk.
The remaining parties were often represented by their leaders:
"Ukrajina-Vpered!" – Natalia Korolevska and Andriy Shevchenko.
CPU - Petro Symonenko
"Svoboda" - Oleh Tyagnybok
UDAR - Vitali Klitschko
Priority PRESENTATION
Most of the central channels are guided in priorities by the scale of events, regardless of political
commitment.
First National, Program Summary Results of the day and week. Newscasts often begin with the
initiatives of the Cabinet of Ministers or the President.
Novyi Channel, Reporter program is guided by the scale of information occasion. No clear trend
to representation of political parties.
1+1, TSN program. Politics - not a priority of a channel, most issues begin with emergencies.
Politics - almost never happens amoung top news. Political forces are usually covered in the mid
of a newscast.
TVi, Programs Today and Results. Often begins with information about authorities, but it is
mainly negative.
TRK "Ukraine", Programs Events, Events week. Starts with emergency issues or significant
events, not always political. Actively represents activities of government officials and the
President.
Inter Channel, programs Details and Details of the week. Political topics covering maximized.
Many stories about the activities of government. Channel openly supports the ruling forces.
ICTV, program Facts. Positively activities of the President and government are delivered. Often
use direct speech of Prime Minister Mykola Azarov.
Channel 5, the program Time. Is guided by info canvas of a day. Authorities are criticized.
STB, Windows-News. Political news is not a priority, the main themes - crime, social problems,
interesting facts. Government activities coverage, but the channel is not openly supportive of the
government.
Ordered political subjects - usually in late editions on all channels.
Pershyi Natsionalnyi, Programs Pidsumky dnya and Pidsumky tyzhnya. The duration of the
newscast lasts 12-20 min. The channel prefers to cover the events related to the activities of
government. The newscasts begin with initiatives of the Government or the President. Therefore
the information about the party of power is almost in 6 times more than about the Batkivschyna
United Opposition. About the Svoboda All-Ukrainian Union was only a brief mention - 14
seconds. The rest of the political forces were presented in the range of 1-2 min.
Information about meetings, conferences, travel of officials are presented with sync, mostly in
positive tone. The items are aimed at increasing of power importance. After signing of the
Language Law by the President the channel told in detail about the positive experience of
multilingual EU countries. The items about visiting of Sorochynska Fair by Mykola Azarov, who
spoke about the best examples of domestic production. The next item also begins with the words
of Azarov: "The words of Mykola Azarov about the Ukrainian prestigious products can be
attributed to the Antonov aircraft factory" (Pidsumky dnya, 16/08/12). The positive information
about the Party of Regions is in 63 times more than about the opposition.
The negative information was covered only about the Batkivschyna United Opposition. This is
mainly concerned the registration of Yulia Tymoshenko and Yuri Lutsenko in the party lists.
The items about the Communist Party and the “Ukraine – Forward!” Party have the features of
paid materials as they are very similar on different TV channels. For example, the party leader
Petro Symonenko said that more young candidates will be in the lists of the Communist Party;
the communist Olexandr Holub proposed to develop a new humanitarian policy in Ukraine;
Natalia Korolevska visited Sorochynska Fair and said riding on KrAZ that the domestic
producers needed the support.
Novyi kanal, program Reporter. This program lasts 10-12 min. The political information
occupies almost the third part of all reports. Reporter presented most information about the Party
of Regions and the Batkivschyna United Opposition.
The least attention was paid to the Svoboda All-Ukrainian Union as the parties of the second
order. But the activities of the CPUand the “Ukraine – Forward!” Party were covered quite
actively. The items about the two last political forces were paid: they always contained the
comments where the program thesis of these parties were mentioned directly or indirectly. For
example: in the sync of the leader of the CPUthere is a thesis, which does not touch a theme, but
it repeats the publicity slogan of the communists - "We will return the country to the people"
(Reporter, 9.08.12). Natalia Korolevska presented her book in the title «New economy – new
country». (Reporter, 17.08.12).
The channel presents information without any obvious preferences to political forces. Mostly the
words of the news presenter are continued by the direct speech of politician the activity of
whom is covered in the news item. But Reporter covers quite information which presents the
power positively, in particular the governmental officials who are the members of the Party of
Regions.
1+1, program TSN. This program lasts 45 min. The political information occupies up to 9%.
The policy is not priority of the channel, the most items are begun by extraordinary events. The
most electoral information is related to the activity of the Party of Regions - both in the positive,
and in the negative manner.
For three weeks TSN covered quite much negative information about the Party of Regions – in
three times more than about the Opposition. However this channel does not criticize – neither
president nor governmental officials, and even presents quite a bit positive information about
them. It was covered the positive information about the PR in 15 times more than about the
Batkivschyna United Opposition. 1+1 does not criticize the Party of Power in whole but it
presents in negative manner the activity of its separate representatives. It grounds to assume the
existence of "jeans" - the paid materials. In particular, in the items related to Boris Klimchuk,
the governor who is the member of the PR, who stands as candidate of majority constituency.
During three weeks there were 4 items of negative character about this governor: Boris
Klimchuk does not want to provide the people from emergency house with the apartments (TSN,
31.07.12). the building of school in the village Garazdzha is braked because of the governor
(TSN, 1.08.12). Klimchuk does not care of the city which is crippled by the chaotic building
(TSN, 13.08.12). Klimchuk has a villa in the village near Shatski Lakes and the money from the
budget is contributed exactly into this village (TSN, 16.08.12).
The final program of TSN-tyzhden differs from the daily programs in its style of presentation.
In this program it was criticized much the power, in particular the Party of Regions as "parents"
of the Language Law. The large item was presented in this program covered about the
consequences of this law, which split the country and brings in chaos in processing of documents
etc. TSN-tyzhden presented the cutting of direct speech of the representatives of different
communities which live in Ukraine – Romanian, Bulgarian, Crimean, Tartarian, Polish - with
text translation of their words. A channel wanted to illustrate the absurdity of this decision.
Tvi, programs Syogodni and Pidsumky. The daily item lasts 25 min, the final item – 1 hour.
More than the third part of reports are related to the politicy. The Party of Regions the
Batkivschyna United Opposition were mostly presented. The negative information about the
Party of Power was covered almost in 6 times more than about the Opposition. The channel
criticizes the Party of Regions actively and consistently. It allows journalistic estimations. For
example, the Prime-Minister Mykola Azarov considers that the Ukrainian sportsmen were
deprived the medals because of the actions of the previous power which had made a negative
image for the country. The words of news presenter are preceded to this report– "Paperedniki
vsyo sterplyat!/”The predecessors will endure everything!'" – where the irony about the
pronunciation of Azarov is traced (Syogodni, 17.08.12).
In the weekly program "The results with Vakhtang Kipiani" dated from August 19, 2012 there
was talk of the declaration of the candidates – of the rich people in the lists of all parties eligible
to stand in the election, their expensive cars, the declared wealth. The most of the information
was perceived by the audience as negative information – the very rich people
climb to power.
The final item consists of several blocks-themes. For example the weekly column "Vladometr"
where the promises of politicians are analyzed in an ironic style. This week it was compared the
electoral program of the CPU and the Svoboda All-Ukrainian Union - it turned out that they
were very similar, almost identical. For ideologically opposed parties - the extreme left and right
- it sounds like a negative comparison. The member of the Party of Regions Serhiy Holovaty was
the guest of the studio with whom it was talked about the consequences of the Language Law. In
this item there was paradoxical situation - "regional"/”a representative of the party of Regions”
castigated the party's position and his fellow party members who are the authors of the Laguage
Law.
TRC "Ukraina", Programs Podiji and Podiji Tyzhnya. The newscast lasts 20-25 minutes, the
final program - 25-30 min. They start with emergency issues or significant events. The political
bloc takes about 19% of all ether time.
For three weeks, the channel presented all political forces. The Party of Regions and the
Batkivschyna United Opposition were presented most actively. The information about the rest of
the parties was less: the most items about the CPU, "The Svoboda All-Ukrainian Union" The
UDAR and the “Ukraine – Forward!” parties were presented briefly within 1 min. The positive
information about the Party of Regions was in 9 times more, than about the Batkivschyna United
Opposition, the neutral information was presented in two times more (PR neutrally - 1361
seconds, positively – 1088, negatively – 347 and Batkivschyna - 785, 120, 469 rateably).
For three weeks the information about the Party of Regions was presented in such volume as it
was presented about the rest of the political forces in whole. The channel presents actively the
activity of government and the president. The items are aimed at strengthening of positive image
of government: the Prime Minister Mykola Azarov ordered to provide the residents of
Zaporizhzhya region with water, Mykola Azarov promised to the workers of high technological
industry the salaries of 8 thousand Hrv.; Azarov handed the keys to to people from new houses
on the program "Affordable Housing"; the Prime Minister ordered the government to resolve the
issue of overload of preschools, after thr extensive fires in the Kherson region Azarov ordered to
restore the system of fire fighting reservoirs. The most of the items are presented completely
using the speeches of the officials. Their direct speeches are presented in three times more than
the speeches of opposition’ representatives.
However TRC "Ukraina" criticizes all political forces. The Party in power is criticized becaused
of the protests of students by reducing of their scholarships; of signing the Langage Law by the
President. As to the Batkivschyna United Opposition, the channel uses each opportunity to
remind that their leaders Yulia Tymoshenko and Yuri Lutsenko are in prison. The final program
" Podiji Tyzhnya " presents more negative information. The ironic style of coverage colors the
information in negative tonality. The items of political bloc are made up by soft music, video
fragments are artificially speeded up that forms a negative impression for the audience.
Inter channel, Programs Podrobytsi and Podrobytsi tyzhnya. Domestic, international and
social topics are completely presented for 30-minutes. The information about political forces
amounts 10% of the total ether time. The Party of Regions and the Batkivschyna United
Opposition are presented most actively. There are single hits about the CPU, "The Svoboda AllUkrainian Union", the Udar Party and the “Ukraine – Forward!” Party.Within three weeks Inter
devoted to "The Svoboda All-Ukrainian Union" only 24 seconds not giving the direct speech to
its representatives.
The political topics are presented by the channel quite completely. The channel does not abuse to
use negative information. The negative sounds usually in direct speech - in the words of
politicians against their opponents. The most of negative information is covered about the
Batkivschyna United Opposition - in 32 times more than about the Party of Regions (286
seconds against 9).
There are many items about the activities of power, namely the government. Information is
positive and complete. The channel supports openly the government. The positive information
about the Party of Regions is presented in 6 times more than about the Batkivschyna United
Opposition.
The items of social direction are always supported by the government decisions: there is no
electric light in the Kiev hostel within the third day - "Kyivenergo" unlocked for the debts of
inhabitants "( Podrobytsi, 08/01/12). "Incident is resolved, the electric light is put on. However,
to do this, which came intervene Prime Minister "( Podrobytsi, 02/08/12). After the itemwhich
tells that the heat will destroy the potato yield, the following message begins like this:
"Government guarantees the stability of prices for the prodicts" (Podrobytsi, 08/08/12).
The items about the party in power contain always the direct speech, but the rest of the party
information is brief and mostly is told by the presenters. The direct speech of the Party of
Regions was almost in 3 times more than the opposition’s one.
The items about the Communist Party and the “Ukraine – Forward!” Party have the features of
prepaid materials. The items up to 1 minute are informative and are presented mostly in a
positive tone.
ICTV. Programs Fakty. The newscast lasts up to 30 minutes. The party in power is presented
most actively. The positive information about the PR is in 30 times more than about other party.
The activity of the President, the Government, the ministries are presented in positive manner,
"Mykola Azarov promised farmers who suffered the losses due to crop failure the compensations
of the costs " (Fakty, 08/02/12), "The first victory of reforming in pharmaceutic sphere – the
drugs for hypertensive patients have become cheaper. These are the effects of the pilot project on
state price regulation for the patients with hypertension "( Fakty, 08/07/12).
The direct speech of the Prime Minister Mykola Azarov is presented mostly often. Recently
other speakers from the PR – the heads of Oblast State Administration, Oblast Council begin to
appear in the items.
The Batkivschyna United Opposition is presented mainly in neutral or negative tonality, there is
none positive information. The negative messages concern the imprisoned opposition leaders "In
the top five is another prisoner - Yuri Lutsenko" (Fakty, 05/08/12). In the item of Fakty from
7/31/12 about the postpone of the trial of Yulia Tymoshenko, the video showed placards with the
words "Julia increased the prices for gas, she amassed the millions upon us!!!», «Yulka Mafioso! Keep her in jail».
5 kanal, Programs Chas. The newscast lasts up to 10 minutes. Almost the same amount of
airtime is devoted to the Party of Regions and the Batkivschyna United Opposition. But the
negative information about the party in power is in 13 times more " The parliamentary
candidates often are used to bribe voters and abuse administrative resources... This occurs most
often with the candidates from the Party of Regions" (Chas, 1/8/12), "This is so called step, when
the criminality begins to rule the state "(Chas, 6/8/12).
The negatively colored items about the ruling partie concerned the adoption of the Language
Law. “The Head of Prosvita Community Pavlo Movchan:" We warned him not to sign, pointing
at 9 contradiction with the Constitution. If he does not know it or if he is not said then he is not
the President of Ukraine but the Governor-General of Malorosiya" (Chas, 8/8/12).
Within three weeks there was no information about the Communist Party.
STB, Program Vikna-novyny. The newscast lasts about 25 minutes. Political news is not a
priority, the main themes - crime, social problems, interesting facts. Most information in neutral
and positive manner is presented about the Party of Regions. It concerned the government travel,
meetings, meetings with Mykola Azarov: " Mykola Azarov promised low prices and the stability
during his working trip to Zaporozhye" (Vikna-novyny, 08/02/12), "There welfare of the
Ukrainian people has improved. There is stabil slow economic growth"( Vikna-novyny,
03/08/12)," Mykola Azarov promised to finance the extension of the Odessa International
Airport "( Vikna-novyny, 08/14/12).
The channel presented the items with the features of paid materials. "The growth in food prices is
inevitable, because the manufacturers and distributors want to earn as much as possible - said the
peoples’ deputy Sergiy Gordienko (the CPU)" (Vikna-novyny, 07/08/12). The item had no
coverage opportunity, the idea of the member of the CPU was presented without any
newsworthy information.
Report under the results of central press monitoring
GENERAL TRENDS
The Party of Regions became the leader of information space both in positive and negative
tonality within the monitoring period: positive information about the party in power was
presented in 2.5 times more and negative information – in three times more than about the
Batkivschyna United Opposition. It should be noted that about half of information concerned the
ruling party was negative. The activities of other parties in comparison with these two parties are
not almost presented. The Svoboda All-Ukrainian Union and the CPU are mentioned ad hoc , the
Udar Party and the “Ukraine – Forward!” Party are mainly presented due to the "jeans".
The most papers use eveluation judgments and ironic statement to create a negative context. One
can trace the likes and dislikes of newspapers to political forces: "Dzerkalo tyzhnya", "Gazeta
po-ukrainski", “Silski visti" sympathize generally to the opposition. All these papers cherish the
antipathy to the Party of Regions; " Dzerkalo tyzhnya" published in 5 times more negative than
positive and neutral information to the PR, " Gazeta po-ukrainski " - in three times, " Silski visti
" – in 4 times. "Komentarii" are also generous to criticize the ruling party. On the contrary
“Segodnya" is sympathetic to the PR and is skeptical of the opposition: positive and neutral
information about the PR was presented in 16 times more than negative, and it was presented in
two times more negative information against the opposition than the positive information.
Inspite of paid materials "Fakty i kommentarii " try to be balanced and neutral. " Golos Ukrainy
" is neutral to the opposition, but the activities of the ruling party covers in 2.5 times more,
though it criticize it often.
The signing by the President of Language Law, the scandals concerning registration of the party
lists in the CEC and litigations concerning Tymoshenko and Lutsenko became the main
newsworthy information of these monitoring period. All editions cover somehow these topics. In
addition, it was actively covered the social initiatives and activities of the government and the
activity of the President, which caused the greatest representation of the PR in print media.
Although this information did not have direct character of election, but it has definitely an
impact on the reader, as the government and the president are associated with this political power
and the papers comment often these events through the prism of the election.
The materials about the government initiatives often had the features of "jeans". They are not
marked clearly as advertising and are acquired as editorial content. The same is true of many
materials about the Batkivschyna United Opposition, the Udar Party and the “Ukraine –
Forward!” Party.
The newspaper "Segodnya" uses regularly the media effects: accusation by association, the
principle of contrast, sarcasm, the last word, details fanning, information subsidence,
euphemism, manipulation of layout and headlines. The papers " Gazeta po-ukrainski ", " Silski
visti ", " Fakty i kommentarii" use media effects from time to time.
KEY THEMES FOR MONITORING PERIOD:
1. Preelection congresses. Announcement of electoral list, their analysis.
2. Social initiatives of the government.
3. President signed the Law on regional languages. Reaction of politics and society.
4. President signed the Laws on drug pricing and government procurement, changes to the tax
code. PR and analysis of these laws.
5. CEC registered the lists and majoritarian candidates from the major parties.
6. the Batkivschyna United Opposition file a suit for failure to register Tymoshenko and
Lutsenko by the CEC.
7. The trial and sentencing to Yuri Lutsenko.
8. Continued hearings on Tymoshenko in the UES.
9. Ratification of a free trade zone within the CIS. Analysis.
The main speaker who announced the position of party for the monitoring period are:
1. The Party of Regions – V.Yanukovych, M. Azarov, S.Tihipko, A.Blyznyuk, Y.Boyko,
M.Chechetov, M. Stavniychuk, V.Rybak, S.Yefremov, A.Yatsenko, D. Tabachnyk.
2. The Batkivschyna United Opposition – O.Turchynov, A.Yatsenyuk, A. Hrytsenko, D.
Pavlychko, S.Mischenko, A.Ulyahina, S.Vlasenko, M.Tomenko, A.Kozhemyakin,
R.Knyazevych, M.Dzhemilev, S. Sobolev, V.Filenko, A.Pavlovskyy.
3. The Udar Party - V. Klitschko, M.Matios, V.Karpuntsov, Ye.Firsov, D.Sinchenko.
4. The “Ukraine – Forward!” Party - N.Korolevska, A. Shevchenko., O.Stupka, R.Vasko.
5. The Svoboda All-Ukrainian Union - O.Tyahnybok, B.Benyuk, A.Mohnyk.
6. The CPU - P.Symonenko, A. Martyniuk, V.Holub.
THE SHARE OF ELECTION CONTENT FROM THE GENERAL NEWS COTENT IN THE
NEWSPAPERS FOR THE MONITORING PERIOD ARE:
1. "Golos Ukrainy" - 11.2%.
2. " Hazeta po-ukrayinsky" - 15.8%.
3. " Dzerkalo tyzhnya" - 13.6%.
4. " Kommentarii " - 44.4%.
5. " Segodnya" - 7.7%.
6. " Silski visti" - 9%.
7. " Fakty i kommentarii" - 8.9%.
THE TRENDS OF COVERAGE OF THE POLITICAL PARTIES ACTIVITIES BY THE
PRINTED MEDIA
"Golos Ukrainy" covered mainly the activities of the ruling party - it was about IN 2.5 times
more than about the united opposition. However, there has been not only positive information,
but also a significant amount of negative reviews and estimations. In the letters of contributors,
as well as in the analytical materials the ruling party, its heads in the oblasts and the government
are criticized for their populist statements, juggling of increased social benefits etc.
Simultaneously the newspaper publishes also the most amount of positive statements about the
achievements of the government officials and the presidential initiatives – openly agitationoriented announcements of the officials about the permanent positive economic and social
development, the reports where the governors presented the school buses according to the
government program, the opening of new establishments.
The activities of the Batkivschyna United Opposition were covered much less, mostly in neutral
manner, less in positive tonality. All information is covered mostly in informative manner. The
exceptions are the author materials on the problems in the opposition because of the lists
forming, where the negative evaluation of events was tangible. A considerable amount of
information is published on a quota basis.
Other political forces were not mentioned practically in comparison with these figures. The
exceptions are the positive indicators of the CPU, but they are caused by the bulk material,
which contained the greeting of P.Symonenko with his birthday.
It should be mentioned as an example of manipulative technologies a humorous page "Kurin",
published in the newspaper on 08/11/12. The paper holds a contest for the best humorous
meaning of the phrases of the known politician. In this edition, many citations, proposed to
ridicule belonged to the representatives of the PR, that testifies the use of indirect indirect
criticism of the ruling party.
"Hazeta po-ukrayinsky" fosters a negative image of the Party of Regions as the ruling party and
has sympathy to the Batkivschyna United Opposition, although there are also negative comments
against the "Batkivschyna". The paper using the expert assessments and various opinion leaders
criticize any initiatives of the government and V.Yanukovych. The negative information to the
PR was presented almost in three times more than neutral information. Main aspects of criticism
- social initiatives, signing Language Law, imprisonment of Tymoshenko and Lutsenko.
The newspaper analyzed the electoral lists and prospects of passage into the Parliament of all
political parties through a series of expert comments – this is a major source of value judgments
in the paper, except the columnists.
Some materials about the Batkivschyna United Opposition, the Udar Party and the “Ukraine –
Forward!” Party had the features of "jeans", although the newspaper tried to keep the style of the
edition, adding the impressions of witnesses. From time to time, to balance these materials were
accompanied by its own expert commentaries. Nevertheless, the main parts of these materials are
almost identical to those that appeared in other papers (the hits were often fixed in the newspaper
" Fakty i kommentarii").
During the monitoring period the newspaper used several times the manipulative techniques to
create a negative image of the Party of Regions.
"Dzerkalo tyzhnya" focused mostly on criticizing of the Party of Regions in all its possible
manifestations - the President, the government, ministries, local authorities, parliamentary
initiatives, election campaign. The newspaper cherishes aversion to the party in power and
sympathies to United Opposition. The edition is quite biased, despite of expert professionalism
in preparation of materials. It criticizes openly the government, sometimes not only ironicly, but
sarcastically. The newspaper analyzes in details all government bonds and opaque arrangements,
the main criticism is undergone to Yanukovych and his entourage, as well as the actions of all
officials, except P.Poroshenko. Only his statements are presented and commented relatively in
neutral manner. All others are criticized, most of them - Mykola Azarov.
This corresponds to a standard that provides private press the ability to have its own position and
party sympathy (unlike television).
It should be noted the author material in the genre of «opinion», the authors of which cause
devastating criticism to the PR representatives and the president, even on the verge of bullying,
although it is allowed by the genre.
The opposition was represented significantly less - except for short messages, only in a few
materials: the results of the Party Congress, sentencing Lutsenko, and the activities of
majoritarian candidate from the Batkivschyna United Opposition O.Lukashuk in the
Khmelnitsky region. The material was mainly negative concerning the actions of
“Batkivschyna". The paper publishes both negative and positive facts from the biographies of
the future candidates from all parties though because of the thematic specificity of the issues
other monitored political forces were mentioned little.
Although these amounts are not
comparable to PR - information about it, mostly negative, 6 times more than the opposition.
Other parties hardly mentioned.
"Kommentarii" released two special editions, one was entirely devoted to the election campaign
of majoritarian candidates, the other – to remarkable events in the history of independent
Ukraine, which shaped the modern national consciousness. The newspaper attitudes quite
critically to the PR activities, although neutral information is presented on 25% more than the
negative one. The situation on the members of the opposition is diametrically opposite (neutral
information is presented in twice more than negative, there is also positive). The newspaper
fosters significantly a negative image of the Party of Regions (including through the activities of
the President). Although we can not say that the paper sympathizes noticeably to the opposition
– the newspaper criticizes “Batkivschyna". The edition publishes both both negative and
positive facts from the biographies of prospective candidates from all parties, but through the
specific thematics of the issues other political forces had been mentioned not much.
"Segodnya" fosters a positive image of the PR and negative image of the united opposition
which is confirmed by the overtly negative or positive value judgments, and by manipulative
techniques. All government initiatives, activities of the president and deputies are presented as a
continuous positive information. The edition covered widely and positively the topic of signing
of the Language Law. Simultaneously it rejected the negative aspects of the initiatives of the
government and the president, unlike other papers.
The paper use often manipulative techniques with the layout, accompanying such materials by
author columns with clearly positive assessments. All these is supported by expert comments –
the compilation of loyal comments is the most used manipulative techniques in the paper.
Thereat there is usually the technology of false criticism - when the whole positive material
containes one sentence of alleged shortcomings.
Also, the edition manipulates usually with the headers on the front page. Announcing the
material about the family relationship of the potential members of the Parliament, the edition
uses a method of information dropping stressing on the surnames of opposition members, but not
on the representatives of the Party of Regions. On the front page they are not even mentioned.
Also, the edition manipulates with the photos on the front page, for example,
composing the
photo Tymoshenko, who cut the notches on the wall in the prison (the material is devoted to the
unniversary of her imprisonment - "Year without Yuly," 08/04/12)
The edition uses other manipulative techniques: the comparison by analogy, comparison in
accordance with negative associations.
The edition printed the materials (3-4 times a week) on the basis of hidden advertising mostly
about social initiatives of the President and the government. All materials are mostly positive in
tone. They were marked by the topicks, which in the original data of the newspapers are defined
as advertising information, but for the average reader it is not clear and the text is taken as part of
the editorial information. Some of these materials have been devoted to the congresses of the
Udar Party and the “Ukraine – Forward!” Party.
"Silski visti" sympathizes to the opposition and cultivates a negative image of the Party of
Regions. The Party of Regions was presented with a few exceptions in the content of power. The
edition criticizes any steps of the government or the president. The Party of Regions is criticized
from both the edition and the readers – the newspaper publishes regularly the angry letters to the
editorship. The activity opposition is covered mainly positively and neutrally, most attention was
paid to the trial of Yuri Lutsenko. Other parties were almost hardly mentioned - only in the
context of the Congresses.
The editon manipulates with the headlines in the column "From the reports of news agencies,"
giving neutral information under overtly negative headline that gives the impression of
negativity of all the information. Most of such reports were related to the activities of the
government officials and members of the PR. Thereat the edition uses the direct value judgments
after quoting of the officials and often uses manipulative techniques of “the last word", ending
the material by its own conclusions.
"Fakty i kommentarii" covered mainly the activities of the ruling party. It is caused by the
publication of the materials on the successful activities of the government and its social
initiatives that have all features of "jeans" – the style and pathos of material was not typical for
the newspapers, although they were formally decorated in the style of the edition. All these
materials have the clear value judgments and positive tone, although generally the author
materials of the newspapers were presented mostly in neutral tone and in informative manner.
None of the materials was marked as advertising. Some of these materials were duplicated in the
newspaper "Segodnya" under the column of hidden advertising. The exception was the material
about the program "Affordable Housing" where the initiative of ruling party was criticized by
the experts and was called as incompleted and not credible.
The same is true of many materials about the united opposition, the Udar Party and the “Ukraine
– Forward!” Party which were dublicated in the paper "Hazeta po-ukrayinsky".
Beyond this, the edition devoted a number of materials to election topic that are fundamentally
different from prepaid materials by the style and attitude of the edition. The article-analysis of
the lists of the registered candidates from different parties revealed the ironic attitude of the
editon to the Udar Party, and the attempts to keep the balance between the PR and the
Batkivschyna United Opposition – the edition allows to use the criticisms to both both political
forces. And in the material about the consequences of signing by the president of the Language
Law the edtion used even the manipulative method of installation on a principle of "a toxic
sandwich", alternating negative and positive judgments about the actions of the President so that
the overall impression becomes negative.
The activities of the Svoboda All-Ukrainian Union and the CPU were covered using situational
references.
The report on monitoring of central websites
Within 30.07-19.08.2012, the websites of the monitoring sample cover actively the activities of
all six high-rating parties. Primarily this was caused by the official start of the campaign, holding
of meetings, announcement of election programs and electoral lists of candidates, their analysis
and interpretation, registration of the lists and candidates in single-seat constituencies, statements
of the peakers of political parties, the emergence of political advertising and holding of the PR
measures by the electoral participants. A lot of information was also about trials and
imprisonment of the leaders "United Opposition" – Y.Tymoshenko and Y.Lutsenko and
international repercussions against them.
All web-sites made public the complete lists of candidates - both proportional and the majority.
Almost all of them posted the author reports on meetings, analyzed the lists, covered the key
events of the campaign. In general, it should be noted that the principle of equal opportunities is
required only to state media. As for private, they traditionally pay more attention to the frontrunners and least - to outsiders.
Most attention in Internet was paid to the strongest contestants – the PR and the United
Opposition (UO). The number of materials on these political forces - in average in 7 times more
than the total amount of information to all other parties of the sample. The negative information
about the United Opposition was higher on average in quantitative indexis than the negative
information about the Party of Regions by one third. The reason - the shaft of criticism on the
election list of "UO", both by journalists and the insulted opposition members.
The tone of the Internet sites materials was mainly neutral, because of large number of news
information of appropriate tonality. Simultaneously there was also a lot of negative information
about the Party of Regions, the United Opposition, the Udar Party (journalistic analysis and
criticism of opponents of the action). There was few positive information associated mainly with
expressions of speakers about their political power and their achievements. Thus, the Internet
demonstrates higher level of quality of information, intelligence and balance than television and
newspapers.
Amount of election information was closely onnected with the electoral calendar. It was different
every day, while significant amount of newsworthy information and key stages of elections
(congresses, announcements and registration of candidates, publishing programs, days of
hearings over the opposition) - information and analytical materials was significantly more than
in other days.
The results under the Internet sources of monitoring sample. Glavkom and Obozrevatel were
most active in coverage of monitoring topics during the first three weeks. Observer was active
least of all.
The web-site "Korespondent" and "Livyi bereg" covered most neutral information on the
participants of elections (the most intensive news portal). “Ukrainska Pravda”, “Obozrevatel”
and “Glavkom” presented many author, analytical materials, interviews on election topics.
Thereat the most borrowed materials from other sources were used by Glavkom and
Korespondent, most amount of their own materials were presented by Ukrainska Pravda and
Obozrevatel.
It should be noted almost exclusively negative tone of auther material in “Ukrainska Pravda”
about the "party of power" and their amout. No other party had so many critics to its address.
"Glavkom" presented information in more balanced manner. By contrast "Obsrevatel" criticized
actively the Batkivschyna United Opposition and The Udar Party and presented most positive
about the PR. This site from all sites of the monitoring sample used mostly unverified
information, covered the campaign in the most biased manner, applied manipulation and media
effects more than any other web-site. Their use is determined often accurately by the very title of
author materials of Obozrevatel. For example - the name of the site materials, "The opposition.
Much scoff "(30.07.2012, N.Podolyak)", BYT has died, long live BYT? .. "(8.6.12, N. Lebid),"
Boxer and just Maria "(08/07/12, A.Horkyn)," UDAR: shelter for homeless" (08/08/12,
D.Shubyn).
Western Region
VOLYN REGION
Report on Volyn TV monitoring
During the reporting period (30.07.-19.08.2012) on Volhyn TV channels the largest amount of
airtime was devoted to coverage of the Party of Regions, much less – to the Batkivschyna United
Opposition and majority candidates. Other political parties were mentioned occasionally.
It shoud be noted that the Volyn TV covered the Party of Regions exclusively in positive and
neutral tone, and the Batkivschyna United Opposition and self-nominated candidates in the
negative manner. Meanwhile on the TV "Avers" it was negative mention about the PR, however,
it was much more positive information.
Comment of maximal and minimal tonality indicators:
Within three weeks, the most actively the activities of the Party of Regions was covered. Thereat
the PR is a leader in the number of mentions in both positive and negative and neutral tone. The
least of information in a positive tone concerned "The Svoboda All-Ukrainian Union ", while the
CPU, the Udar Party, the “Ukraine – Forward!” Party and the Batkivschyna United Opposition
were not presented in positive manner at all.
The lowest index of negative tone belongs to the united opposition, however ther is no negative
mention about "The Svoboda All-Ukrainian Union ," The Udar Party and the “Ukraine –
Forward!” Party. The Svoboda All-Ukrainian Union was covered at least in neutral tone (except
the PR, other parties had no mention of neutral character).
Priority of representation:
The items relating to the activities of local authorities (including the head of the Volyn Regional
State Administration - Boris Klimchuk) in Volyn television were presented at the beginning or
inside of information block, the channel "Avers" - - mostly at the beginning. The Government
was covered at the end of the program under the heading "The openness of government."
The main topics during the reporting period were:
Implementation of social initiatives of the President of Ukraine;
activities of local government (opening of kindergarten, repair of hospitals, building of
schools etc.);
Nomination of candidates in majoritarian constituencies;
Party congresses;
Bribing of the voters by the majority candidates;
Failure of Volyn opposition to gather for the support of an appeal to the President of Ukraine
to support the Ukrainian language;
Speakers:
The main speakers were M.Azarov, V.Yanukovych, B. Klimchuk, A. Klyuev, A. Vitiv ("The
Svoboda All-Ukrainian Union"), I. Palytsya (self-nominated).
Description of manipulation and media effects:
During the reporting period, the use of manipulative techniques were not observed, except one
topic on the TC "Avers".
During July 30 - August 5, 2012 the most attention of local print media devoted to the Party of
Regions, in particular - to Viktor Yanukovich, the Premier Minister Mykola Azarov and the head
of the Volyn Regional State Administration Borys Klimchuk. Information about the
Batkivschyna United Opposition was presented in 8 times less. The newspaper "Visnyk + K" and
"Viche" covered no information about the activity of the CPU, the Svoboda All-Ukrainian
Union, the Udar Party and the “Ukraine – Forward!” Party, in "Lutsk Zamok" there was no
information about the CPU, , the United Opposition, the Udar Party and the “Ukraine –
Forward!” Party , in the newspaper " Volyn there was no attention to the independent candidates
in majority districts.
Maximal amount of the content concerned the Party of Regions, the minimum – to the parties the
Udar Party and the “Ukraine – Forward!” Party.
The Party of Regions was covered mostly in a positive tone, mnost pasively - the “Ukraine –
Forward!” Party, the activity of the CPU, and the Udar Party was not covered at all.
However, most of the negative content concerned also the Party of Regions, the less – the United
Opposition; the Svoboda All-Ukrainian Union, The Udar Party and the “Ukraine – Forward!”
Party were not presented in negative manner.
In most neutral tone the activity of the Party of Regions was covered,
Party, the “Ukraine – Forward!” Party was not covered at all.
least of all - The Udar
Information on the activity of the government was presented on the front pages, often – this is
devoted the several pages, in particular, in the newspaper "Viche".
Most topics of this week are: awareness of the people by the power about its work in social
policy - charitable activities of majoritarian candidates; new initiatives of authorities; congresses
of the parties and presentation of the lists of candidates to the deputies of parliament; the
language issue.
Speakers: Victor Yanukovych, Mykola Azarov, Olexander Bashkalenko, Vitali Klitschko,
Natalia Korolevska, Olena Bondarenko, Boris Klimchuk, Anatoly Vitiv.
Some print media ("Visnyk +K", "Viche", "Lutskyi Zamok") published the paid articles but
which however does not contain any marks of political advertising.
The articles in the newspaper "Viche" concerning the majoritarian candidate I.Yeremeev used
the manipulative techniques - "Approval" and "Principle of contrast." In particular, the author
described in positive manner Yeremeev’s activities and in negative manner – the activities of
other members. This article contains a technology "Last word" - at the end of the article the
author quotes the MP, which gives a hope for improving of the voters’ welfare. This article is
repeated in the newspaper for all other newspapers, but in "Viche" and " Visnyk +K" it is
presented without any mark of political advertising.
The newspaper " Visnyk +K" used manipulative techniques in the article "Lyashko – fighter for
the language":
• replacing of names and labeling (the opposition were called as "pseudo-opposition", "so-called
opposition" government called "regime of the Party of Regions");
• statement of the fact and "fanning of details" (acceptance of the Language Law waspresented as
loss of Ukraine's sovereignty, deprivation of all rights of Ukrainian-speaking population, the
destruction of national identity) and "The Last Word" (the author calls for desperate methods of
combating against lawlessness);
• there is an article about the Udar Partyin near this articcle where its members call not to vote
for anti-Ukrainian laws, not to create a coalition with the PR etc. The article is a political
advertising, however it has no mark of political advertising.
Report on monitoring of Volyn printed media
During the reporting period (30.07.-19.08.2012) the most attention in the print media has been
devoted to the Party of Regions, however, much information is concerned to self-nominated
candidates in majority districts. The largest number of mentions among the nominees belongs to
I.Palytsya – the candidate № 22. It should be noted that most actively the activity of political
parties was covered in the pages of "Visnyk + K" and "Volyn", while "Lutsyi Zamok" and
"Viche" presented the majority of information concerned the already mentioned I. Palytsya and
partially the Party of Regions.
Comment of maximal and minimal tonality indicators:
Within three weeks, the maximum content of positive tone is concerned to the Party of Regions,
the minimum - "The Svoboda All-Ukrainian Union". It should be noted that during this time
there was no positive mention about the CPU.
It should be noted that along with the maximum number of positive information, the Party of
Regions covered most actively both in negative and neutral tone. The least negative references
concerned self-nominated candidates in majority districts. There was no negative information
about the Svoboda All-Ukrainian Union and the “Ukraine – Forward!” Party.
The least mention in neutral tone belongs to the CPU, thereat the “Ukraine – Forward!” Party
and the Udar Party were not covered in neutral manner.
Priority representation:
It should be noted that information, which covers the activities of the government, whether in a
positive or neutral tone, is posted on the first page. Namely it concerns Klimchuk B. - Head of
the Volyn Regional State Administration. During the last week on the front pages of the
newspapers "Lutskyi zamok” and "Viche" the MP candidate by majority constituency under the
number 22 Igor Palytsya was published. In other printed media the information about him was
posted by an average in the second and third pages.
During the current reporting period there were the following themes:
Informing the public by authorities on their work in the field of social policy, social initiative
of the President of Ukraine, providing medical equipment villages;
charities of majoritarian candidates (especially I. Palytsya)
Congresses of the parties and presenting of the lists of candidates for deputies of parliament;
The language issue associated with its signing by V. Yanukovych;
Year of imprisonment of Y.Tymoshenko in prison;
Achievements of local authorities;
Support of the state businesses confirmed by the head of the Volyn Regional State
Administration B. Klimchuk;
Korolevska goes to the parliament with new leaders;
Myths of language legislation. It is about the failure of opposition and attempts of V.
Yanukovych to resolve language issues in the country.
survey by the Committee of Voters of Ukraine in Volyn Oblast as to whom Volyn voters
would like to see in the parliament;
Extortion by the head of Volyn State Oblast Administration Klimchuk B. from I. Palytsya one
million dollars for conduct of elections by the PR;
Description of manipulation and media effects:
Analysis of print media suggests the use of manipulative techniques. In particular, specific
publications can be attributed to political advertising, but they are not marked in the press. It
concerns to the materials about the congresses of the parties the Udar Party, the “Ukraine –
Forward!” Party, the Government, philanthropic aid of majoritarian candidates (I.Palytsya) etc.
The main majority of hidden political was published in the newspapers "Viche" and "Lutskyi
zamok", partly - in the "Visnyk + K”.
The manipulative technology can be traced in the newspapers "Volyn" in the article "Myths of
language legislation, in which the author presents an assessment of the failure, or, more
precisely, the reluctance of the opposition to defend its position of single official language in
Ukraine. The article uses rhetorical questions that have negative context about the opposition. It
is applied the principle of contrast, such as the example of the Party of Regions that consistently
defends their ideas and trying to implement them. Information is provided unilaterally, without
trying to objective analysis, critising of the opposition and presenting a positive evaluation of the
Party of Regions.
The principle of "contrast" and "approval" are used in the article in the newspaper "Viche",
which concerns the candidate of majoritarian district № 23 I.Yeremyeyev. It is dublicated
practically in all media, mostly without any mark of "political advertising."
In "Visnyk + K" it is traced manipulation technologies such as "labeling" and "fanning of
details", widely it is used the technology of "the last word of author”.
In "Volyn" it is observed the manipulative technology of "half-truths", which was used in
relation to Yulia Tymoshenko.
Relatively to I. Huzya, the newspaper used ironically sarcastic style of material presentation that
covers the activities of candidate in a negative context.
Overall, the manipulative techniques are mainly used in the articles, where one can clearly trace
their paid character.
Report on monitoring of Volyn websites
During the reporting period (30.07.-19.08.2012) Internet media covered most actively the
activities of the Party of Regions, however, unlike the print media and television, much of the
content was devoted to the Batkivschyna United Opposition and in less to other political parties.
If the newspapers and TV channels characterize mostly the activities of PR and the majority
candidates, here all political forces are presented depending on their influence and popularity in
the region.
Comment of maximal and minimal indicators:
The absolute leader in both positive and negative and neutral references is the Party of Regions
within three weeks. Least positively the CPU is covered highlighted, least negative - "The
Svoboda All-Ukrainian Union ". Least in a neutral tone the CPU was covered.
During the reporting period, the following topics were covered most actively:
Representing of the parties' lists of candidates;
Signing by V. Yanukovych of law "On the Principles of State Language Policy";
charitable activities of candidates in majority districts;
The activities and achievements of the local authorities;
Disputes in the opposition camp related to nomination of the majoritarian candidate Baytsyma
V.
scandal around I. Huzya about his insults of journalist in the social network;
The Government, the implementation of social initiatives by the President of Ukraine;
Registration of the candidates;
Analysis of the situation in the constituencies;
Failure of the opposition in the issue for supporting of the Ukrainian language.
Negative evaluation of the Head of Volyn Regional State Administration B.Klimchuka about
his registration as № 22 as a candidate for election to Parliament, as well as his requiring from I.
Palytsya one million dollars for the elections ofthe PR.
The use of manipulative techniques and media effects:
It should be noted that during the reporting period, the Internet media it was traced particular
manipulative techniques. In particular, the most often it was used the technology "labeling",
especially the expressions "blue and white", "white heart", "tyahnybokivtsi" and other labels that
characterize the party affiliation or financial position of the candidates.
The use of rhetorical questions is widespread, which provide for the answer in the context of the
article. Often it is used the manipulative techniques of the last word", which makes the reader an
idea of the final material, often it is enhanced by the pictures ironic overtones.
There is a widespread practice of information unilaterally and subjectively, the authors uses
evaluative judgments, using unproven facts supported only by the intercalated words "allegedly",
"they say," etc. In particular, this technology is often used in "Pid prytsilom" and "Pertsi
Volynskomu."
On the "Volyn Post" it is used often the irony and sarcasm when describing the candidates for
deputies (including I. Huzya), that present him in a negative tone.
"Perez Volynskiy" accompanies each article with corresponding picture, which, despite the
content of the article has ironic overtones.
In general, a lot of information on the Internet editions is identical, it is repeated in several
publications almost verbatim. Some of them are political advertising, however, in their majority
there is no relevant marks of political advertising.
Zakarpattya Region
Report on the results of monitoring of Zakarpattya TV
During the July 30-August 19 Zakarpattya channels selected for monitoring did not really bother
the election campaign. It can be identify two or three topics in the context of which the
information about the party participants in the electoral process was covered, which is identified
with certain political forces.
Firstly, the start of the election campaign became newsworthy information. Secondly
Zakarpattya Oblast State Television Radio Company «Тysa - 1» and Television Radio Company
«М-studio» informed about the congresses of some parties and candidates. In addition a separate
time on both channels the news information was about the government. Thereat if «Тysa - 1»
covered this information in a positive or neutral tone, then "M-Studio" covered it in a negative or
neutral tone. It should be noted that in the news "Tisa-1" it is presented the special items about
the government throughout of Ukraine in a positive tone, in particularly one of the subjects was
devoted to overcoming of the consequences of fires in one of the regions supported by the direct
speech of Mykola Azarov.
Most of airtime during this period on Zakarpattya TV concerned mostly the activity of the Party
of Regions, the least - to the CPU (in the context of surveys).
In a positive tone it was submitted information solely about the PR (by "Tisa-1" (information
about the Congress and candidates, solving of social problems by the government, etc.). The PR
was mentioned also in negative tone mostly (by TRC "Studio M" due to the itmes about the
arrest of the candidates from the PR and the items with the replicas of Chechetov on regional
language, on Tabachnik). Neutral colored items concerned mostly the Udar Party, the lest - the
Communist Party and the “Ukraine – Forward!” Party.
TRC "M-Studio" showed also the information on the Congress and its leader V. Balog, "Tisa-1"
informed about the nominee V.Smolanka.
Report on the results of monitoring of Zakarpattya Press
The main themes of this period in Zakarpattya newspapers were the beginning of the campaign
and presentation of the lists of major players in the campaign. The information about the first
poll in a separate district (№ 68 of the center in Uzhgorod) was presented. Some newspaper
ctiticised the majoritarian candidates, covering them both in negative and in positive manner.
The information about the PR was covered mostly in positive tone. It may be noted also the use
of different genre in coverage of journalistic materials about the PR such as interviews, articles,
notes, reports. The smallest area in a positive tone in the press was devoted to the Udar Party.
The Party of Regions is a leader also in volume of information submitted in a negative tone.
Most rarely in negative tone the print media wrote about the Udar party. The PR appears in print
media most oftenly in a neutral tone. Also a neutral tone the information about the united
opposition is presented.
The newspaper "RIO" proposed in most variegated way its area for the parties. It published the
materials on full colums concerning the the PR, the Udar Party, the United Opposition, the
“Ukraine – Forward!” Party. There was no information abouit the CPU and the Svoboda AllUkrainian Union. The newspaper "Novyny Zakarpattya" wrote in minimum about the electoral
situation. But here it presented much a lot of official information from the CEC. The newspaper
"Zakarpatska Pravda" wrote almost exclusively about the PR, and other parties were mentioned
in the context of the polls. The newspaper "Staryi Zamok Palanok" showed the information
about the start of the campaign and the parties which announced about their participation, it
mentioned negatively the government and completely informed about “Yedynyi Tsentr”.
The newspaper "RIO" devotes one page in the issue to positive materials about the government
and the PR. In the articles it is often touched about the problem, other material testifies the
successful resolvement of the problems by the government (direct speech of Azarov, Tigipko
etc.). For example, the decline of the village and just how how the village recovered from the
crisis. About the unemployment and just now - about the programs of employment, etc.
The newspaper "Novynvy Zakarpattya." The brief information was submitted exclusively
presenting at the start of the election campaign of the party and their listings. In neutral tone.
Also it presented in the electoral context one article about the success of the Government and the
European integration course. The material is presented in a positive tone.
The newspaper " Zakarpatska Pravda" covered only the PR, 70% -80% of the texts - in a
positive tone. The rest are in neutral.
The newspaper "Staryi Zamok Palanok" covered the PR activities both in the negative and in the
positive manner. In one of its issues the largest newspaper area was devoted in the positive
manner to the candidates from the Yedynyi Tsentr. In negative manner the PR was covered, in
neutral manner only the united opposition was presented.
There were none materials about the nominees, except V V.Smolanka, who is connected with
“Yedynyi Tsentr”. Some editions covered him in positive, the others - in negative manner.
P.Chuchka was also briefly mentioned (self-nominated).
Report on the results of monitoring of Zakarpattya websites
The online editions of Zakarpattya imbued more actively by the election campaign than the press
and especially TV media. The main theme in the national context - the start of the election
campaign, presenting of party lists, registration of majoritarian candidates were covered. Less
unlike other types of media it was mentioned about the government activities - exceptions to this
the language issue was, which was discussed the Internet from a position of Hungarian parties,
the PR, comments of Yanukovych, Azarov and others. A few positions that were covered by the
online media: the first poll, the characteristics of local majoritarian and self-nominated
candidates, it was discussed the local schedules and covered the actions of the parties in the
framework of pre-election campaign.
Mostly the parties and candidates were covered in neutral tone, fixing the facts and giving
official information. Most of the texts in such tonality concerned to the PR and the United
Opposition with the minimal advantage of the PR, the least information in neutral manner the
information about the “Ukraine – Forward!” Party was presented (in general this political power
was presented minimally on online media). On the contrary the CPU was presented in the
internet more actively in comparison with other types of media.
The Udar Party became the leader of published information in positive manner, a lot of
information in positive tone was presented about the United Opposition (including coverage of
the arrival L.Orobets). Least in a positive tone it was covered about the PR. There is no positive
information about the CPU and the “Ukraine – Forward!” Party. But there are the independent
candidates (P.Chuchka and V.Smolanka).
In the negative tone most information relates to the PR, including through coverage of local
representatives of this political forces. Least of negative information was devoted to the CPU.
Least of negative information concerned the Batkivschyna United Opposition and the Udar
party.
Among those who often appeared in the online information: Baloha (especially
Zakarpattya.online and Mukachevo.net) the Mayor of Beregovo Ishtvan Gajdosh, the candidates
Sergei Ratushnyak, Pavlo Chuchka, Volodymyr Smolanka and others. At the national level: V.
Yanukovych, M.Azarov, L.Orobets, V.Kolisnichenko.
Ivano-Frankivsk
Report on monitoring of Ivano-Frankivsk TV
General trends:
The period from 30 July to 19 August 2012 is characterized by the official start of the campaign
of 2012, that is why the most political forces that are the object of our research tried to declare
about their participation.
The United Opposition is the leader under the largest amount of the information, somewhat less
information was given about the Party of Regions (the President, the Government), and less in
twice the information was presented about the Svoboda All-Ukrainian Union. Time to time the
information about the Udar party appeared on the television. However, during that period the
television news did not contain any information about the CPU and the “Ukraine – Forward!”
Party.
Comment of maximal and minimal tonality indicators:
Most of the information from the positive tone of the political force during this period was
sounded to the address of the Udar Party of Vitali Klitschko because factually all information
about this party was presented in positive manner. Despite the fact that the Party of Regions had
became as the second number of the information coverage, it became the party of which there
was covered the least positive information (except for the CPU and the “Ukraine – Forward!”
Party, which were not mentioned in general).
Most information presented to the audience for the given period is characterized by the neutral
evaluation of political forces. In this case, the united opposition became the leader of neutral
evaluation by the channels. This party was presented in highly dynamic manner in the television
space. The least information in neutral tone belongs to the Udar party.
The Party of Regions was covered mostly in critical manner. This is mainly due to the critical
sentiments of the people in the region according to activities of ruling party and its leaders, and
the Law of Ukraine "On the Principles of State Language Policy". There was none negative
information about the Udar party.
Priority of representation:
The priority is concerning the positioning and functioning of the Joint Opposition and its
individual members, the Svoboda All-Ukrainian Union and the President of Ukraine.
Topics:
During this period, the information on the start of the election campaign, conduct of the party
congresses of political forces and the nomination of their candidates for single-mandate
constituenciesand also the Law of Ukraine "On the Principles of State Language Policy" were
dominated.
Speakers:
The main speakers, the direct speech of whom were broadcasted in television news over the past
three weeks were: Olexander Sych (head of regional the Svoboda All-Ukrainian Union), Roman
Chernega (head of regional political party Udar) and Viktor Yanukovych (the President of
Ukraine).
Description of manipulation and media effects:
All local television media used media effects and manipulative techniques.
TRC "3 studio" uses the technique "do not switch off " according to which the presenter tries
to keep the audience’s attention after the end of the program making it to watch the next item
that contains the positive information about the ruling political party, the Governmetn and the
President.
The channel "24 channel - Ivano-Frankivsk" can be described as one that provides political paid
information about the Party of Regions. Thereat it does not cover the actual information which is
significant in this period.
Report on monitoring of Ivano-Frankivsk Press
Between 13 and 19 August, the newspapers of Ivano-Frankivsk mentioned most oftenly about
the Batkivschyna United Opposition and the Party of Regions. Least of information was
presented about the CPU.
The most positive information was devoted to the United Opposition, the least positive – to the
CPU. The most amount of neutral information was devoted to the Svoboda All-Ukrainian Union,
the least amount of neutral information was devoted to the CPU. The most negative information
was devoted to the Party of Regions. In general, there was none criticism of self-nominated
candidates.
Among the topics raised in numerous newspapers were the following: the press conference of the
united opposition, the Svoboda All-Ukrainian Union, movement "Vidsich", the self-nominated
candidate Yury Derevyanko; activities of the government and the President, the language law;
an accident caused by Igor Halamendoyu, the deputy of Ivano-Frankivsk City Council from the
Party of Regions.
The speakers are Olexander Sych, Dmitry Shlemko, Yuri Lutsenko.
A characteristic feature of this week is the appearance in newspapers of the rubric "political
advertising" or similar headings which are marked in technical information of the editions as
advertisements.
Report on monitoring of Ivano-Frankivsk websites
General trends:
Since the beginning of the campaign the online edition "Firtka.if.ua" was not the main platform
for coverage of the political situation on the territory of the region. The edition posted
information with various estimates of different political forces. The Party of Regions is the
leader according to the amount of information presented, the secont place the United Opposition
takes, the third place - the Svoboda All-Ukrainian Union. The least information was presented
about the the “Ukraine – Forward!” Party.
Comment of maximal and minimal tonality indicators:
The largest amount of positive media coverage is devoted to the PR. There was none positive
information about the CPU and the “Ukraine – Forward!” Party.
The leader of neutral representation was the Svoboda All-Ukrainian Union. The least
information of neutral tonality was given to the “Ukraine – Forward!” Party.
The most negative information was covered about the Party of Regions. The least negative
information was devoted to the “Ukraine – Forward!” Party.
Priority of representation:
The qualitative gap between in the indexes of information coverage is not significal (367 printed
signs are between the PR and the Svoboda All-Ukrainian Union; and 7 printed signs – between
the Svoboda All-Ukrainian Union and the United Opposition. Therefore we can confirm the
absence of direct priority in presentation of the parties).
The main themes of online media were the following:
pre-election congresses of political parties;
nomination and registration of candidates in constituencies;
the Law of Ukraine "On the Principles of State Language Policy" signed by the President and
his rejection by the opposition parties;
publication of declarations of assets, income and expenses of the candidates for deputies from
single-mandate constituencies region;
The main speakers are:
Olexander Sych (head of regional organizations the Svoboda All-Ukrainian Union, head of the
State Oblast Council)
Dmitry Shlemko (head of regional association of the Batkivschyna United Opposition)
Viktor Yanukovych (the President of Ukraine, the Party of Regions);
Description of manipulation and media effects:
There were not any direct manipulations in online edition, however some sections of online
media present directly the opinions and positions of individual politicians.
The online media cover often the materials submitted by the press-centers of the politician
parties that make an opportunit to manipulate of public opinion by the very political forces.
Rivne Region
Report on monitoring of Rivne TV
During the reporting period in Rivne TV news it was constantly growing amount of information
about the upcoming elections and their participants. Objectively it was covered the information
about the meetings of the parties, then about the nomination and registration of the candidates
from the electoral process. Moreover it was presented a lot of information about government
activities, particularly in agriculture, as well as implementation of social initiatives of the
President. Notable and obviously custom but not labeled as advertising and political plots. As a
result - the most materials about the ruling Party of Regions. The CPU and the Svoboda AllUkrainian Union became the outsiders in the information space of Rivne television news.
In the most positive tone it was presented the activity of the Party of Regions (138 sec.). there
was none information about the CPU. In neutral tone it was covered mostly the PR (2034 sec.),
The least information was presented about the Svoboda All-Ukrainian Union (104 p.). In the
negative tone only three political parties were mentioned: the Party of Regions (140 p.), the
Svoboda All-Ukrainian Union (108 p.) the Batkivschyna United Opposition (96 p.)
In the items on Rivne 1, which were related to the upcoming elections there was not clearly
expressed preferences of the journalists. At the Rivne Oblast State Television Radio Company it
was often mentioned about the representatives of the ruling Party of Regions.
The main topics of the television news on the upcoming elections are the party congress,
nomination and registration of candidates, pressure on opposition candidates, implementation of
social initiatives of the President.
The speakers are the candidates from the Batkivschyna United Opposition Y.Voznyuk and
V.Korolyuk, a self-nominated and a Mayor of Rivne V.Homko, the governors V.Bertash, his
deputies and candidates of majority electees O.Hubanov and A.Yuhymenko.
In one of the items on "Rivne 1" which presented the candidate of the Svoboda All-Ukrainian
Union it was used an archival video, where the politician responded to a question of a journalist
with the failure. This story has caused the outrage of the candidate. As the result the next day he
disappeared from the site of the television channel, while the itme was posted obout the same
candidate in a positive tone, without any marks that it was advertising. This item was not unusual
at the Rivne TV among those that contained the features of political advertising, but without
proper labeling. The materials with the features of paid materials appeared both in positive tone
about the opposition, and about social initiatives of the president.
Report on monitoring of Rivne Press
General trends:
During the first three weeks the Rivne newspaper journalists were gradually increasing the
amount of materials concerning the future elections. Unfortunately the most of them are paid
material without any marks of advertising. According to these materials it can be drawn the
conclusions about campaign strategy for the upcoming elections - the Party of Regions will
delcare about the achievements in various fields, the largest in social protection, the
Batkivschyna United Opposition will criticize the government for political repression,
curtailment of democratic processes, etc., the Udar Party and the “Ukraine – Forward!” Party satisfaction of the request to the third power and new faces. The Communists are
presented weakly, the Svoboda All-Ukrainian Union is likely to accumulate the resources. the
Party of Regions is a leader in amount of the presented materials, the tonality is mostly positive,
there is no marks of "political advertising".
The Party of Regions is the leader in the amount of material with a positive tone (103,936 marks)
and there is no material with positive tone about the CPU. The Batkivschyna United Opposition
is the leader of coverage in neutral tone (25,877 characters), the least neutral information was
presented about the CPU (438). In the negative tone it was covered mostly the Party of Regions
(31 020), the least information in negative tone it was devoted to the CPU (60).
In the newspapers "Vilne Slovo" and "Visti Rivnenschyny" the priority was given to the Party of
Regions. Other newspapers did not show their priorities in presentation of the political forces.
The main topics of the publication in Rivne Press are the social initiatives of the president,
including 'affordable housing', assistance to farmers who are disabled etc.; the party congresses,
nomination of the candidates, registration of majoritarian candidates, criticism of the parties lists.
Also it was actively described the activities of local authorities, the most of which were running
from the ruling Party of Regions.
Key speakers are Olena Bondarenko, Olesya Orobets, Head of Rivne Regional State
Administration V.Bertash, Head of Education Committee M.Lutskyi, N.Korolevska V.
Klitschko.
None of the Rivne newspapers do not mark the paid materials as political advertising. The
outdated materials which had been published before were covered in this monitoring period. In
the newspaper "Visti Rivnenshcyny" it was posted on the front page the clearly propaganda
material, which were irrelevant and unbalanced.
Report on monitoring Rivne websites
The general tendencies are: On the portal «OGO» it was covered actively the future elections.
This is an unique resource which designated one of the materials as a "political advertising". The
most materials had especially informative character about registration of candidates in the CEC.
The materials with the positive and negative tonality were covered mainly about the Party of
Regions. In the positive tonality the most materials were devoted to the Party of Regions (6386
signs), and it was none postitive information about the CPU. In the neutral tonality the
Batkivschyna United Opposition (17,991) and the Party of Regions were presented (17,665), the
least information about the self-nominated candidate V.Khomka (2090). In the negative tonality
the Party of Regions was presented mostly (6351) and there was none negative materials about
the CPU and V.Khomka.
There was no advantages in represention of one or another political force.
The main topics are the registration of local majoritarian candidates, new sentence for Lutsenko,
adoption of the Language Law, the thoughts of bloggers about the upcoming elections.
The speakers are the President Viktor Yanukovych, the candidate of majority constituency
V.Homko (Mayor of Rivne) V.Korolyuk (candidate from the united opposition), the Governor
V.Bertash.
Manipulation and use of media effects were not traced.
Lviv region
Report on the results of monitoring of Lviv television
During the monitoring period under consideration of the newscasts of Lviv State Television and
Radio Company and Zakhidna Informatsiyna Corporatsiya (ZIC) you can see the following
trends:
- The proportion of election news content from the total information content under consideration
of television media is approximately 10%;
- News releases on both channels last 10 minutes.;
- During this period the election information had a general nature and concerned mainly the
reports from the Central Election Commission.
Lviv news programs broadcasted mostly about the local "economic" problems of the region.
To cover the special features of the campaign the channels created the special TV projects in the
format of analytical programs, TV shows and etc..
Lviv State Television and Radio Company
Most attention in the air of the Lviv Lviv State Television and Radio Company is paid to the PR.
The most items concerns mainly the issues of social government initiatives in the region and
their implement by regional administration. Also, we should mention that during the reported
period there were the items which nformed about the ruling party in negative tone. In particular,
the reports about the "language" and withdrawal from the textbooks on new history for students
of the 5th grade the theme of “Holodomor”. The participants of the items were mostly the
citizens and representatives of regional and district administrations, local council deputies from
the Party of Regions.
There are the information about the Svoboda All-Ukrainian Union, the self-nominated
candidates Jaroslav and Bohdan Dubnevychi, all other members were not factually represented.
ZIK
The most attention was focused on the Udar Party. The information was covered mostly in
neutral or positive tone. It was not represented in the news the CPU and the “Ukraine –
Forward!” Party. The basic themses were: the news of the CEC, discussion around the language
law, the courts of the Tymoshenko and Lutsenko, statements of political parties The itmes were
mostly restrained, but with manipulative names or comments.
Report on the results of monitoring of Lviv Press
During the report period of monitoring of the newspapers ("Vysokyi zamok ", "Lvivska
gazeta", "Expres") it can be highlighted the following trends:
- The proportion of the election news content from the total content is about 20%, half of which
concerns the local politicians;
- During this period the election information has a general nature and concerned mainly the
reports from the Central Election Commission, the procedure of registration of candidates for
deputies, and so on.
For now the Lviv newspapers devoted the most print space to local "economic" problems of the
region, cultural events, etc. (approximately 40%).
"Vysokyi zamok "
It was paid much attention to the language law, the activity of the Committee of Resistance to
Dictatorship and the news from the CEC.
" Lvivska gazeta "
The most amount of news were devoted to the beginning of the election campaign, namely the
registration of candidates for deputies. There were many publications about the Lviv problem.
The edition supprted the self-nominated candidated Jaroslav and Bohdan Dubnevychivi. During
the reported period ther was non information about the CPU.
"Express"
The main publication supported also the coverage around taking of language law and discuss
how it can affect the course and results of the election campaign. Most of the information was
available on the activities of the Batkivschyna United Opposition and the Party of Regions. The
materials of this newspaper are mostly balanced , it has the image of edition which is
independent and opposite to the government.
Note. The Lviv Press Club conducted an analysis of the presence in local press of sponsored
materials, which resulted that in the newspaper "Express" there were no single message which
has characteristics of the paid materials .
The materials are presented mostly in neutral or positive tone. The CPU and the “Ukraine –
Forward!” Party were not presented in the paper.
The main themes are the language law, the courts over Tymoshenko and Lutsenko, the
statements of political parties
The most materials were restrained, but with manipulative names or comments.
Report on the results of monitoring of Lviv websites
During the monitoring period under consideration of the selected online media are "Gal Info ",
"Zahid.net", " Schodennyi Lviv ". There can be highlighted the following trends:
- The proportion of the election news content from the total news content is about 25%, of which
no more than 10% is devoted to local politicians;
- During this period the election information has a general nature and concerned mainly the
reports from the Central Election Commission, the registration of candidates for deputies and so
on.
It should be noted that like all other regional media the Lviv online edition devoted the largest
share of "ether" to local economic problems, cultural events, and so on. As for the political
content here is particularly reliant coverage of the discussion of national events with comments
of local personalities. The events surrounding the signing of the language law were the topic, as
it is a painful issue for the region's citizens, and occupied the largest share of news content in
whole (the chronology of events, the promises of local political leaders to "stop them", the start
of action " impeachment of the president", etc.)
“Gal Info”
The main themes were the covered of the topic events such as the language law, the news of the
CEC, activity of the Committee of Resistance to Dictatorship. The Party of Regions, the
Batkivschyna United Opposition and the Svoboda All-Ukrainian Union were mostly preented.
The least attention was paid to the CPU and the “Ukraine – Forward!” Party. In most materials
one can name as restraint, and the tone can be traced according to the titles and brief comments.
Zahid.net
The Batkivschyna United Opposition and the Party of Regions are the leaders of its coverage.
The topic theme was the the language law. The least attention was paid to the CPU and the
“Ukraine – Forward!” Party.
Schodennyi Lviv
The Batkivschyna United Opposition and the Party of Regions are the leaders of coverage by this
online media and these information was presented mostly in neutral tone.
Khmelnytskyj Region
Report on the results of monitoring of Khmelnytskyi TV
Over 30 July -19 August 2012 in the program «Podilska panorama» on the Khmelnytskyi Oblast
State Television Radio it was devoted to the activities of the PR. The other parties were
presented in 10-15 times less.
In "Podolsky panorama" the PR was covered in a positive tone. all other political forces were
presented in neutral tone. The negative tonality was not presented.
Much attention was paid to the social reforms initiate by the President of Ukraine and the
government. The first fragments of each news program "Panorama PodilsKyi" are devoted to the
positive activity of the government and Khmelnytsky Oblast State Administration. Speechers
were V.Yanukovych, M. Azarov, Head of Khmelnytsky Oblast State Administration V.Yadukha,
Deputies Head of Khmelnytsky Oblast State Administration.
The program «Novyny» at the Television Radio Company «Міsto» did not cover the themes
which are the objects of monitoring.
Report on the results of monitoring of Khmelnytska Press
Over 30.07. - 19.08. 2012 most attention was focused by regional press on the launch of election
campaign and it was mentioned almost all parties. The largest area of publications was devoted
to the Party of Regions. The most share of these publications belongs to the newspaper " Podilski
visti " which is the body of the regional state administration the Governor. Approximately a half
size of the area was devoted to the united opposition and the Udar Party, still in two times less
information was devoted to the the “Ukraine – Forward!” Party and the CPU, and the least of
information was covered about the Svoboda All-Ukrainian Union, which is 7.4% comparing
with the PR. That means that the Svoboda All-Ukrainian Union was not mentioned in the press
during the reporting period.
The Party of Regions is mentioned in the press (mostly in the newspaper "Podilski visti") mostly
in a positive tone. Approximately a half from the positive information is neutral publications
relating to the PR. The Batkivschyna United Opposition is covered mainly in neutral tone, and
about half of the neutral areas are positive publications. The tone of the articles about the Udar
Party, the Svoboda All-Ukrainian Union, the CPU, the Svoboda All-Ukrainian Unionhave is not
negative.
The subjects of all publications concerns the start of election process: holding of the party
meetings, announcement by the CEC about the registration of electoral lists and majoritarian
candidates, analysis of the composition of party lists. "Podilski visti" is used to post on the front
pages of information about the social initiatives of the President and attention of the authorities
to the social problems.
Also "Podilski visti" devoted much newspaper area to independent candidates, including O.
Herega. All information is extremely positive.
Report on the results of monitoring of Khmelnytsky Internet sites
Between 30.07. - 19.08. 2012 Internet materials related to electoral content published almost
exclusively on "Khmelnytchyna law." Most attention was given to policies and actions of the
Party of Regions and its representatives - officials in government. Tonality publications as
neutral and negative about equal in size.
The site "inc portal" neutral information published surveys ranking parties and candidates in the
Khmelnychchyna pravova.
Ternopil Region
Report on the results of monitoring of Ternopil TV
During the July 30-August 19 Ternopil two private TV channels covered a minimum of
information about the activities of political forces. Five items was devoted to the Party of
Regions. Ternopil Oblast State Television TTV covered the activity of the PR. There was none
information about the CPU and the self-nominated candidates. Two items were indirectly
devoted to the Svoboda All-Ukrainian Union.
The private television channels and the state televison channel cover the political events in the
special programs which are marked as political advertising. In these programs almost all political
forces (except the CPU) and the self-nominated candidates are presented.
Comment of the highest and lowest indixes:
The positive materials are covered in majority, especially on the state TV. There was none
information about the Svoboda All-Ukrainian Union, the United Opposition, the Udar Party, the
“Ukraine – Forward!” Party. There were covered six items about the Svoboda which are
associated with the Head of the State Oblast Council. There was none item about the activity of
the very party.
Political component of the subjects:
Ternopil Oblast State Television TTV - 70% (power)
TV-4 - 1% (activity of the authorities)
INTV - up to 1% (activity of the authorities)
Comment of maximal and minimal tonality indicators:
The maximum rates of positive tone belong to the Party of Regions (power). Other messages
about the power are neutral. Ther is no negative.
The topic themes:
Economic issues
Social initiatives of the President
Settlements of the local regions and villages
The language issue
Speakers:
Often - state officials, representatives of Oblast State Administration.
Manipulative technology:
On the state television all the news are presented in positive tone.
Report on the results of monitoring of Ternopil Press
All Ternopil newspapers (except the paper “Ria+”) use the paid materials without any mark of
political advertising. these materials are published in all regional newspapers.
Most materials are presented to the PR, the least information – about the CPU. Also it was
mentioned about the United Opposition, the Udar Party, the Svoboda All-Ukrainian Union, the
“Ukraine – Forward!” Party.
Political component of the materials:
Svoboda - up to 40%
Nova Ternopilska gazeta - 45%
RIA + - 8%
Vilne zhyttya - 45%
Comment maximal and minimal key indicators:
The maximum rates of positive tone belong to independent candidates. Most often the PR was
mentioned.
The balance of positive and neutral messages is approximately the same, however there are
negative materials, mostly from the opposition forces (10%).
The United Opposition, the Udar Party, the Svoboda All-Ukrainian Union, the “Ukraine –
Forward!” Party are presented mainly in positive or neutral manner.
Priority of representation:
In the private newspaper the priority of representation belongs to independent candidates, in the
state newspaper - to the authorities.
Topic themes:
The congresses of the parties
Presentation of candidates from political parties
Programs presentation
Violation of law
Charity
Settlements of the region
The language issue
Speakers:
Klimenko, Tchaikovsky, the chairman and representatives of state administration, the head of the
regional council (The Svoboda All-Ukrainian Union ), the people deputies Muts (PR) and
Stojko (Za Ukrainu!), the candidates from the authorities.
Manipulative technology:
The newspapers uses the materials signed by the Kyiv journalists. This gives the weight to the
material, but it misleads the reader who trusts more to the foreign experts and jorunalsits. The
materials about the party in power are covered in positive tone.
Report on the results of monitoring of Ternopil internet resources
During the reporting period Ternopil Internet resources devoted attention to all political forces.
Most references were devoted to the Party of Regions (including local and central government):
in different tonality - neutral, negative and positive. Neutral and positive information is related
mainly to the United Opposition, the Svoboda All-Ukrainian Union, the Udar party. The least of
neutral and positive information was presented about the “Ukraine – Forward!” Party and the
CPU. It was actively covered also the self-nominated candidated who are the member of the
Party of Regions
The main themes: the language law, charitable actions, party congresses.
Comment of the highest and lowest indexes:
The balance of positive and neutral messages is about the same, however, there are negative
materials (10%) from opposition forces about the ruling parties.
The Batkivschyna United Opposition, the Udar party, the Svoboda have the equal amount of
information in postitive or neutral tonality. The CPU and the “Ukraine – Forward!” Party are
presented least.
Most positive information among the self-nominated candidates was devoted to V. Klimenko up to 80%.
Political components of publications:
The website " Za zbruchem " - up to 40%
The website "Poglyad" - up to 40%
Priority of representation:
The most priority in presentation in the Internet resourses is presented to the representatives of
the PR - Governor V.Hoptyan, from the self-nominated candidated- majoritarian – V. Klimenko,
then – I.Tchaikovsky. From the Batkivschyna United Opposition – O.Kaida, M. Golovko (both
from Svoboda), V. Derevlyan (the Batkivschyna), the representatives of the Udar party.
Topic themes:
Party congresses
Presentation of candidates from political parties
Presentation of parties programs
Violation of law
Charity
Regional settlements
The language issue
Speakers:
Often - state administration, nonpartisan Klimenko and Tchaikovsky, party representatives, the
head of the regional council (The Svoboda All-Ukrainian Union ), MPs Muts (PR) and Stojko
(For Ukraine).
Manipulative technology:
- Inadequate headlines to text, especially on "Za zbruchem" when the title of the material does
not absolutely correspond to the text - 4 cases. "Poglyad" uses negative headlines, where it is
contained the neutral information.
Chernitsi Region
Report on the results of monitoring of Chernivtsi TV
During the period from 30.07 to 08.19 in 2012 most attention was paid to the Party of Regions,
the least – about the Udar Party and the United Opposition. In the neutral tone the PR was
mentioned almost in 10 times more than about the Batkivschyna United Opposition and the udar
Party. In the negative tone the PR was mentioned in three times more than the United
Opposition. Also a large number of subjects in a positive tone was covered about the PR
(progress reports on the current government in addressing economic and social problems, land
preparation before September 1, the problem of unemployment (CHDTRK, TRC "Chernivtsi").
During 07.30 - 19.07 on television there was no mention of the party "Svoboda", the “Ukraine –
Forward!”Party and the CPU.
CHDTRK from 30.07 to 19.08 most actively covering the activities of the Party of Regions,
most passively – about the Udar Party. The positive information was presented only about the
Party of Regions. The main themes are the economic and social activity of the regional
authorities and the government.
Key speakers - Head of Oblast Staste Administration M.PAPIYEV (Party of Regions) and
Minister of Agriculture and Food M. Prysyazhnyuk, President Viktor Yanukovych, Prime
Minister Mykola Azarov, secretary of the city council V.Myhaylishyn (PR).
TRC "Chernivtsi" from 30.07 to 19.08 covered the activities of the Party of Regions and the
Udar party.
In neutral tone it was mentioned most actively the party of Regions, most passively – the Udar
Party.
The main themes: the regional social and ecomonic issies, presentation of candidates
majority constituency, party congresses (the Party of Regions, the Udar party).
in
Key speakers – Head of Oblast Staste Administration M.PAPIYEV (Party of Regions) and
secretary of the city council V.Myhaylishyn (mandate constituency candidate of the Party of
Regions), chairman of Chernivtsi Udar Party R.Vanzuryak.
From 7.30 to 8.19 TBA covered the activities of the Party of Regions and the United Opposition.
In the neutral tone the Party of Regions was presented more in twice than the United opposition.
In the negative tone more mention were about the Party of Regions (indirectly through criticism
of the ruling power) .
The main topics of the week are social problems of citizens (low wages, unemployment, status of
women, digital TV for the poor, the problems of the city (roads)) and the election in 2012,
publishing names of candidates for deputies by majority constituency of candidates from the
parties.
Key speakers - Secretary of the City Council V.Myhaylinyn, Head of Oblast Staste
Administration M.PAPIYEV (PR) campaign manager of the Party of Regions A.Klyuyev, the
leader of the Batkivschyna United Opposition A.Yatsenyuk Turchynov, M.Fedoruk –
majoritarian deputy from the Batkivschyna United Opposition.
It should be also noted that none of the channels did not respond to the event, which was covered
in the press and on Internet sites Bukovynsky from 07.06 to 12.07 – the fact of agitation and
intimidation of the citizens by the Head of Oblast State Administration M.PAPIYEV to vote for
the Party of Regions fixed during a working trip to Glyboksky and Storozhinetsky regions by the
Public Organization "Opora".
Report on monitoring of Chernivtsi Press
In the period from 30.07 to 19.08 in Chernivtsi newspapers (Molodyi Bukovynets, Chas,
Chernivtsi) the activities of the Party of Regions and the United Opposition was covered most
actively, most passively – the CPU and the Svoboda All-Ukrainian Union ". In the neutral tone
most materials were devoted to the United opposition, the least – to the CPU. In the most
positive tone the PR and the “Ukraine – Forward!” Party were covered, least – the Udar Party.
In the negative tone the Party of Regions was mentioned in 6 times more often than the United
opposition, least mentions in the negative tone are about the CPU.
From 30.07 to 19.08 the main events covered in the press were publication of lists of candidates
by majoritarian, analysis of candidates to the districts, property declaration), the visit of the
Minister of Agrarian Policy N.Prisyazhnyuk, Session of regional and city councils, social
problems of the region, the fact of agitation and intimidation of the citizens by the Head of
Oblast State Administration M.PAPIYEV to vote for the Party of Regions fixed during a
working trip to Glyboksky and Storozhinetsky regions by the Public Organization "Opora"
(except the newspaper “Tsernivtsi”), the language Law.
The newspaper "Chas" from 30.07 to 19.08 most actively wrote about the Party of Regions in
negative and neutral tone, the smallest – about the Communist Party, the “Ukraine – Forward!”
Party and "The Svoboda All-Ukrainian Union ." In neutral tone it was presented the United
opposition, the least mention was about the Communist Party, "The Svoboda All-Ukrainian
Union ", the “Ukraine – Forward!” Party. The newspaper " Chas" criticized traditionally the
authorities and the PR covering the material in the negative tone about in 6 times higher than in
neutral (verbal criticism of the law by the opposition, the fact of agitation and intimidation of the
citizens by the Head of Oblast State Administration M.PAPIYEV to vote for the Party of
Regions fixed during a working trip to Glyboksky and Storozhinetsky regions by the Public
Organization "Opora", criticism of the majority candidates, illegal campaigning for the PR in the
district administration). The negatively stained materials on the Batkivschyna United Opposition
was devoted to criticism of the ex-mayor "Chernivtsi" M.Fedoruk, majority candidates. The least
materials in negative tone was devoted to the CPU (critical position of the CPU regarding the
state symbols of Ukraine).
On the front pages - an example of "black PR" - leaflet that was distributed by unknown persons
in Chernivtsi (an example of "black PR" campaign in 2012). The leaflet - photos candidate of the
Batkivschyna United Opposition M.Fedoruka and I.Rynzhuka which M.Fedoruk and I.Rynzhuk
depicted along as two candidate of the united opposition, but in different constituencies. Cards
were designed in the style of campaign materials united opposition, kept the logo and slogan of
"We joined together for Ukraine", but did not contain any information about the circulation and
customer photos Yanukovych, who kissed his hand, called the material "You - scum!" ,
information about the protest in the village Dolishniy Whispers and articles about election 2012.
The main topics for the period 30.07 - 19.08 - Analysis of candidates in constituencies, social
problems of citizens in the region, the illicit campaign chairman Administration M.PAPIYEV for
the Party of Regions and intimidation of citizens during a working trip to Glyboksky and
Storozhinetsky regions.
Key speakers - Advisor to the Chairman of the Joint Opposition on Education Lilia Grinevich,
chairman of the Udar Party V. Klitschko.
Newspaper "Chernivtsi" from 30.07 to 19.08 most actively covering the activities of the Party of
Regions in a positive tone (newspaper covered in positive activities the candidate of the Party of
Regions, the current Secretary of the City Council V.Myhaylishyna - Social travel issued by the
poor of his initiatives, strengthening river banks, which he took personal control and housing in
Chernivtsi, about which he cares). In most neutral tone materials devoted Party of Regions, the
smallest - united opposition. In the negative tone only mentioned joint opposition (newspaper
criticized the majority candidates from the Batkivschyna United Opposition of ex-mayor of
Chernivtsi M.Fedoruka, contrasting him the candidate of the Party of Regions of the current
Secretary of the City Council V.Myhaylishyna (positive tone).
On the front pages - information about the city council, an article on elections in 2012, which
opposed to the PR candidate V.Myhaylishyn and the United Opposition M.Fedoruk, the photos
of V.Myhaylishyn against repairing roads, material titled "Priority City power - quality roads to
Chernivtsi "and" City upset "photo Secretary of the City Council V.Myhaylishyna and material
on the initiative of the city council and personally V.Myhaylishyna - Social travel for poor
Chernivtsi.
Key themes from 7.30 to 8.19-election in 2012, the social problems of city residents, the city
council, the issuance of local authority, social travel maintaince for poor citizens of Chernivtsi,
problems and successes of Kalynivskyi market (property of local communities), new houses
construction and maintenance.
Key speakers - Secretary of the City Council and Director V.Myhaylishyn and director of
Kalynivskyi market R.Serbinchuk.
Newspaper "Molodyi Bukovynets" from 30.07 to 05.08 covered most actively the activities of
the Party of Regions, most passively - the Svoboda All-Ukrainian Union. In neutral tone the
United opposition was often mentioned, the least - "The Svoboda All-Ukrainian Union ". In the
most positive manner the “Ukraine – Forward!” Party was mentioned due to the paid materials
without any mark of politicaladvertising. The least mention were about the PR. In the negative
tone the PR was covered most actively, most passively - the “Ukraine – Forward!” Party.
The main topics of the week – the election 2012, analysis of candidates in constituencies, social
problems of citizens in the region, the illicit campaign chairman Administration M.PAPIYEV for
the Party of Regions and intimidation of citizens during a working trip to Glyboksky and
Storozhinetsky regions.
Key speakers - Prime Minister Mykola Azarov (PR), head of the regional administration
M.PAPIYEV (Party of Regions), Secretary of the City Council V.Myhaylishyn (Party of
Regions), Nazar Horuk ("The Svoboda All-Ukrainian Union "), M.Burbak ("Front Zmin"),
N.Korolevska, O.Stupka, A. Shevchenko ("the “Ukraine – Forward!” Party"), V. Klitschko (" the
Udar Party ") R.Vanzuryak (" the Udar Party").
Description manipulations and media effects:
In the newspaper "Molodyi Bukovynets" from 09.08 and 16.08 presented the advertising
materials of the “Ukraine – Forward!” Party without any specifying of political advertising.
Newspaper "Chernivtsi" (Founder - Chernivtsi City Council) ignored the information published
in private media - the the illicit campaign chairman Administration M.PAPIYEV for the Party of
Regions and intimidation of citizens during a working trip to Glyboksky and Storozhinetsky
region fixed by the Public Organization “Opir”.
Report on the results of monitoring of Chernivtsi internet sites
In the period from 30.07 to 19.08 in Chernivtsi internet sites most actively covered the activities
of the United Opposition, the Party of Regions and the Udar Party, most passively – the activity
of "The Svoboda All-Ukrainian Union ", the CPU and the “Ukraine – Forward!” Party. In the
neutral tone most materials were devoted to the United Opposition, the least – to the CPU. Im the
positive manner there was none information, but one that concerned to the "Svoboda". In the
negative tone th e United Opposition and the Party of Regions were often mentioned and the
least mentions in the negative tone were presented to the CPU.
The main events from 7.30 to 8.19, which were highlighted an online resource – the election
2012: publication of lists of candidates by majoritarian, analysis of candidates to the districts, the
publication of property declarations, publishing of the lists of parties, analysis of the first fives
lists of parties and representatives of Bukovina, the illegal campaign of the Head of Oblast State
Administration M.PAPIYEV for the Party of Regions and intimidation of citizens during a
working trip to Glyboksky and Storozhinetsky region fixed by PO "Opir", the language law.
Website «BukNews» from 30.07 to 19.08 most actively published information materials on the
Joint Opposition and the Party of Regions in negative and neutral tone, the least – about the
Communist Party, the “Ukraine – Forward!” Party . In neutral tone it was presented the United
opposition, the Udar Party, the least mention - the CPU, "The Svoboda All-Ukrainian Union ",
the “Ukraine – Forward!” Party. Website «BukNews» does not usually create own information
articles but it publishes the "jeans" given by the election headquarters and dublicates the most
hot news from other media resources engaged, including nationwide media , such as the
Ukrainska Pravda and Dzerkalo Tyzhnya .
During the reporting period the largest the site published most information materials about the
United opposition in neutral, and negative tonality.
The PR takes the second place in media coverage. Neutral tone usually concerns official
materials.
The Udar Party is presented mainly in neutral tone like the Svoboda All-Ukrainian Union Party.
There was almost none information about the CPU and the “Ukraine – Forward!” Party.
The main topics for the period 30.07 - 19.08 - the election 2012, analysis of candidates in
constituencies, social problems of citizens in the region, the illicit campaign chairman
Administration M.PAPIYEV for the Party of Regions and intimidation of citizens during a
working trip to Glyboksky and Storozhinetsky regions.
Key speakers - Advisor to the Chairman of the United Opposition on Education L. Grinevich,
regional governor – M. Papiyev, MP-G.Moskal.
Site "BukIfo" from 30.07 to 19.08 like the site «BukNews» from 30.07 to 19.08 published most
actively information materials on the United Opposition and the Party of Regions in negative and
neutral tone, also a lot of information was devoted to the Udar Party in a neutral tone. Much less
the Svoboda All-Ukrainian Union and the “Ukraine – Forward!” Party were covered in neutral
and positive in tone. Virtually no attention was not paid to the Communist Party and independent
candidates.
There was almost none information about the CPU and the “Ukraine – Forward!” Party.
Southern Region
Autonomous Republic of Crimea
This month, in all media (especially public) dominated About the Party of Regions, its nominees
and representatives. In state media united opposition mentioned only in a negative context, and
other participants in the electoral process hardly mentioned. At the same time, the number of
hidden political advertising under the guise of the Party of Regions information about the socioeconomic achievements power grew throughout the month.
Monitoring report on the Crimean TV
During July 30 - August 18, 2012 channels were devoted attention to political forces and their
readiness for parliamentary elections. Most attention has been paid to the Party of Regions and
their initiatives; the United opposition and their actions were paid much less attention. It also
highlighted the candidate MPs among self-nominated Lev Mirimsky. The rest of the political
parties has not been mentioned.
Tonality:
In the State Television Radio Company «Krym» most airtime was devoted to PR. The Party of
Regions was mentioned mostly in a positive context. Almost all issues have been devoted to the
Party of Regions and their initiatives at local and national levels. At Television Radio Company
«Chernomorska» information was more balanced. This channel simultaneously tryed to
remember how the Party of Regions and as representatives of the United Opposition, and so Lev
Mirimsky as a independent candidates. The Party of Regions was mentioned mostly in negative
and negative-neutral context, representatives of the United opposition were mentioned mostly in
a positive context, Lev Mirimsky and his actions were mostly mentioned in a positive context.
Topics:
The main themes were social and humanitarian themes, in which the main role played by the
Party of Regions, the Batkivschyna United Opposition and Lev Mirimsky as a self-nominated
candidate. In the State Television Radio Company «Krym» all topics were devoted almost to the
parliamentary elections, scheduled for October 28. The main topics were the socio-humanitarian,
their implementation by the leadership of the Party of Regions. Also attention has been paid to
solving of public problems, the problem of development of tourism in the region, establishing of
neubour country relations with the Republic of Azerbaijan, the rules of campaigning, addressing
public issues and problem regarding regional languages in the ARC. At Television Radio
Company «Chernomorska» the most subjects were devoted to the upcoming parliamentary
elections, the actions of both the United Opposition and the PR, the independent candidates. On
this channel it was tried to portray in a positive context of the United Oppositon, including in
addressing human rights, respect for the law "On Elections", in particular in the rules of
campaigning and holding fair and transparent elections. The Party of Regions was also discussed
in the context of the upcoming elections, but this political party and its nominees were devoted to
topics where they tried to portray in a negative and neutral negative context.
Speakers:
In the State Television Radio Company «Krym» the speakers were: Viktor Yanukovych, Mykola
Azarov, Prime Minister of Crimea Anatoly Mohilov, Vitalina Dzoz, Olexander Batalin, Olena
Netetska, Vladimir Yatsuba, Simferopol Mayor Viktor Ageyev.
At Television Radio Company «Chernomorska» the speakers were: Yatsenyuk, head of election
headquarters OO Olexander Turchinov, Serhiy Velizhanskyy, Iryna Lutsenko, Lev Mirimsky,
Leonid Pilunsky.
Description of manipulation and media effects:
In the State Television Radio Company «Krym" you can still see the hidden advertising of the
Party of Regions through coverage of their activities only in a positive context and actively
jeans. Because of the lack of real political opponents of political power and the active
endorsement of the party, especially its nominees in Crimea.
At Television Radio Company «Chernomorska» manipulative techniques were used rarely.
Except the Party of Regions this channel covered other political forces. In particular, the
Batkivschyna United Opposition and its representatives, as well as self-nominated candidates.
On this channel it is tryied to create a positive opinion regarding the United Opposition and its
nominees and supporters, and PR, contrary to portray in a negative and neutral negative context.
Thus, the Television Radio Company «Chernomorska» creates a positive opinion on the United
Opposition and self-nominated candidates.
Monitoring report on the Crimean press
Within a month, the Crimean print media devoted the most attention of the Party of Regions,
mostly in a positive tone. Much less they published information about the United Opposition, the
“Ukraine – Forward!” Party", the Udar Party, self-nominated candidates more in a negative than
a positive context. There were little mentions of the Svoboda All-Ukrainian Union and the
Communist Party, which were not mentioned in the most media. Often one can trace the paid
materials – so called "jeans." Among the most common topics are the successes, achievements
and initiatives of the ruling party, failure and weakness of the opposition, crime and disaster.
Comment of maximal and minimal tonality indicators:
Most references to the positive context regarding the Party of Regions was recorded in the pages
of the newspaper "Krymskaya gazeta".
In the same edition the most mentions with a negative context was devoted to the United
Opposition, the “Ukraine – Forward!” Party, self-nominated candidates and the Udar party.
Topics:
During this period the Crimean newspapers covered actively the advances of the party of power,
signature of the initiative of the Council of Ministers of Crimea Anatoly Mogilev, Memorandum
of Fair Elections and the language law, congresses of the parties, the electoral lists and
declarations of income, assets of candidates.
Most attention is focused on the candidate for people's deputy of the Party of Regions, which are
presented as future MPs.
Speakers:
The main speaker this month were the President of Ukraine Viktor Yanukovych, chairman of the
Council of Ministers of Crimea, "regionalization" Anatoly Mogilev, which appeared in the
context of the Memorandum of fair elections, as well as the implementation language of the law
in the Crimea. Other speakers took positions on several orders of magnitude smaller.
Description manipulations and media effects:
The real picture of political space is distorted by incomplete, one-sided presentation of
information. In particular, in the publication "Krymska gazeta" instead of showing the real
politic situation and real problems and needs of society, is widely displayed information on the
activities of the Crimean authorities and candidates from PR in a favorable light for them.
The newspaper "Pervaya Krymskaya" and "Krynskaya gazeta" use often the paid materials with
the feature of political jeans.
Monitoring report on the Crimean websites
During the month, in the online edition the most attention was paid the Party of Regions with a
positive context, many of these publications were devoted to information about the achievements
of the government and social programs. Information about the United opposition was presented
less in three times in a negative or neutral context, significantly less publications with a positive
context.
Comment of maximal and minimal tonality indicators:
Most references of the positive context regarded to the Party of Regions were fixed in the
materials of the Crimean news agencies.
Mentions with negative context can be traced on the portal "Novoross": about the Party of
Regions, the United opposition, self-nominated candidates.
Priority representation:
The Party of Regions is a leader of coverage by the Internet publications. Information about the
Batkivschyna United Opposition and other "party leaders' of election campaign, as well as selfnominated candidated was more in July. A small number of references are about the Svoboda
All-Ukrainian Union and the CPU.
Topics:
Language law, the proposal Memorandum of fair and democratic elections, government social
programs, active improvement of the Crimean capital, the residence of the President of Ukraine
Viktor Yanukovych in Crimea.
Speakers:
the President of Ukraine Viktor Yanukovych, Prime Minister of Crimea Anatoly Mogilev,
Simferopol Mayor Viktor Ageyev, Crimean political scientist Olexander Formanchuk.
Description of manipulations and media effects:
During the month of the "Krymskoye informatsionnoye agentstvo" provides a one-sided
information about the party in power, continuing to cultivate the thesis on weak opposition.
The opposition in the public eye is associated with negative stereotypes of mass consciousness no constructive activity, regular meetings, protests, discontent, while the ruling party is
methodically work for the public good.
Often it is used one of the most effective methods of influence, appeal to authority: the
significant political figure, an expert analyst.
During the month the site "Novoros" continues to publish one-sided damaging information on
the Party of Regions, without highlighting the last position on bringing charges.
Odessa Region
Report on monitoring of Odessa TV
In the period from 30 July to 19 August the greatest attention was paid to:
• coverage of election candidates and political parties to nominate candidates in majority
districts;
• initiative Odessa region governor Eduard Matviychuk "People's Budget" and "People's
checkup";
• the activities of candidates in constituencies and present their programs;
• adoption of the law "On the Principles of State Language Policy" and accordingly, the adoption
of local councils decisions on granting Russian the status of regional;
• visit of Prime Minister of Ukraine Mykola Azarov.
The activity of the Government was not almost covered.
A large amount of information in a positive tone was devoted to the activities of local
authorities, except channel "Nova Odessa." Most subjects related to elections, it was shown on
the channel "Nova Odessa."
The “Ukraine – Forward!” Party, the Svoboda All-Ukrainian Union and the CPU were not
almost presented.
All channels are using media effects.
Prioritetnist representation:
Many materials of "ATV" were given in positive manner concerning the independent candidates
in majority district № 133 (Odessa, Kyiv region) Igor Markov. In fact, the channel is owned by
Igor Markov. So the Party of Regions is presented mostly in neutral manner. At the same time
the channel provide the negative coverage of his competitor in constituency number 133– a
member of the PR, the Deputy Chairman of the Odessa Oblast Council Oleksiy Goncharenko.
Similar situation was with the channel "Glass", which is controlled by Gennady TRUKHANOV.
Almost all materials covers the activities of G. Trukhanov, who is chairman of the Party of
Regions in Odessa City Council. All the information is associated with the Party of Regions and
covered only in positive tone.
Odessa State Television Radio Company covers very little news in comparison with others. The
PR is presented in positive. The share content on opposition forces are very small covered in
negative tone.
"Nova Odessa" highlights the Party of Regions in a negative tone, and in a positive or neutral the opposition.
Key speakers:
1. Matviychuk E. (The program "People's Budget")
2. Kostusev O. (Congress of the Party of Regions, the Russian language the status of a regional
language)
3. Markov, I. (activities in district)
4. Truhanov G. (activity in the district)
5. Azarov M. (visit to the region)
6. Orobets L. (work on constituency candidates)
7. Usov V. (work in districts)
8. Usov K. (work in districts)
9. O.Ostapenko (work in districts)
Main topics:
1. Implementation of national budget program
2. Congress of the Party of Regions
3. Giving Russian language the status of regional language in Odessa area
Description of manipulation and media effects:
Nova Odessa
Manipulation of the sequence of items (at the beginning it is presented the positive information
about the Unithed Opposition, then the negative and then the news about the local authorities.
ATV
The use of so-called "black PR» in relation to activity of A. Goncharenko. Information is
provided in a humorous, mostly ironic form. In the story it is used a lot of ironic statements
talking about how super-hero "True-man" and MP candidate Vladimir Petrov trying to get an
appointment with Alex Goncharenko. In addition, the information in the negative tone moved by
mostly direct speech above mentioned candidate.
Report on monitoring of Odessa Press
Within the period from 30.07 to 19.08 there was no much attention given to the election process.
The focus was mostly on the Party of Regions, activities of the Government and local self
government. There was considerably less materials devoted to United Opposition during this
period in the press media. There were some materials about UU Svoboda (All-Ukrainian Union
Svoboda) and UDAR (Ukrainian Democracy Alliance for Reforms) now and then. There was no
coverage of CPU (Communist Party of Ukraine) in the press at all. ‘YUG’ edition tends to
publicate information about PR and Government in a negative tone, UU Svoboda in a positive,
United Opposition and UDAR in a neutral one. The publications in ‘Vechernyaya Odessa’ rather
tend to publicate most of materials about political forces in a neutral tone. Though, information
on UDAR and Ukraine Vpered was covered in the solely positive tone. Negative tones are
present in the information on PR only. “Odessa Izvestiya’ newspaper – being the edition of
Odessa Oblast’ Rada – covers the activities of PR only, in particular Government and bodies of
local self government.
The title of edition / number of symbols
‘Vechernyaya Odessa’
PR – 9772 (7219 neutral, 2553 negative)
United Opposition – 11734 neutral
CPU – 0
Svoboda – 5716 neutral
UDAR – 6700 positive
Ukraine Vpered – 9359 positive
‘Odessa Izvestiya’
PR – 64069 (59479 positive, 4590 – neutral)
‘Yug’
PR – 49767 (8554 positive, 41213 neutral)
United Opposition – 2870 (1910 neutral, 960 positive)
Svoboda – 3520 positive
UDAR 20010 (neutral 18230, positive 1780)
Ukraine Vpered! – 0
CPU – 0.
COMMENT ON THE MAXIMUM AND MINIMUM INDICATORS/PRIORTY OF
COVERAGE
Edition ‘Odessa Izvestiya’ is devoted to solely PR activities. The majority of materials in
positive tone cover the realization of ‘National budget’, ‘National Medical Checkup’ – the
initiatives of Eduard Matviychuk, Governer of Odessa Oblast’. The positive tone was also in
publications covering the approval of Law ‘On the Principles of Language Policy’ and granting
the regional status to Russian language in Odessa region. Edition Yug traditionally sympathizes
to opposing political forces, covering those in a positive and neutral tones. ‘Vechernyaya
Odessa’ contains negative tone in relation to PR first of all in citations what other political forces
say in regards to this Party.
Edition ‘YUG’ and ‘Odessa Izvestiya’ manipulate the layout, thus winnng the desired tone.
MAIN TOPICS
Nomination of candidates in single-member districts
Announcement of the lists of Parties
Realization of social initiatives of the President
‘Language issue’
‘National budget’
KEY SPEAKERS
E. Matviychuk (PR)
S. Kivalov (PR)
E. Gurvits (UDAR)
V. Kolisnychenko (PR)
DESCRIPTION OF ANIPULATIONS AND MEDIA EFFECTS
‘Vechirnya Odesa’ applies manipulations with layout. ‘Odessa Izvestiya’ use artificial approval,
manipulations with layout and visuals. ‘YUG’ abuses irony, applies artificial ‘humiliation’ and
manipulations with layout and visuals.
Report on monitoring Odessa websites
In the period from July 30 to August 5, the most attention online edition of the most attention
was paid to the coverage of election candidates and political parties to nominate candidates in
majority districts. In addition, the Internet edition "Trassa E-95" very actively covering the
initiative of Odessa region Yeduarda Matviychuk "People's Budget". Coverage of government
attention in the media that ohvacheni monitoring, hardly paid. Reflected such topics as "the
ratification of a free trade zone in the CIS" (information provided preferably in a neutral tone),
and the delay in opening the terminal zzhyzhenoho gas near Odessa. This information is
provided only two publications: "Duma" mostly in a neutral tone and "0.48.ua" in neahtyvniy. A
large amount of information on all editions except "Trassa E-95" is devoted to the activities of
local authorities, including the Mayor of Odessa, prychemu mostly in a negative tone.
WhenThis, critical evaluation of the activities of local authorities are paralno criticism of the
Government and the President only edition 0.48.ua. Timer and Dumska podayut information
about the government mostly in neutral tones. Many materials "Timer" given positive coverage
of information on candidate independent candidates in majority district № 133 (Odessa, Kyiv
region) Igor Markov. In fact, this release is controlled by Igor Markov. At the same time this
edition, with mostly neutral coverage of the government and the Party of Regions in a negative
tone provides information on a member of the Party of Regions, zam.holovy Odessa Regional
Council Oleksiy Goncharenko, which is the main competitor Igor Markov in constituency
number 133. Similar situation with the publication of "Dumska.net." This edition of E is actually
controlled by the aforementioned Alex Goncharenko. In the negative tone provides information
on above mentioned competitor in the election process by Igor Markov and respect of Mayor
Alex Kostuseva. With the latest in Alex Goncharenko personal family conflict that can not be
solved for years with what is due to report back on the mayor in a negative tone. Publication
Trassa E-95 tends all the information that is associated with the Party of Regions takes mostly
positive in tone. Share content on opposition forces are very small, preferably in a neutral tone.
"0.48.ua" tends to coverage of the Party of Regions in a negative tone, and in a positive or
neutral - the opposition. However, periodically edition hosted coverage of the opposition in a
negative tone.
Another feature of online media Odessa region, is the virtual absence of information regarding
the “Ukraine – Forward!” Party, the Svoboda All-Ukrainian Union and the CPU.
All editions used media effects.
Comment of maximal and minimal indicators. Priorities of representation:
At issue Dumskaya absent materials with a positive tone, there is a common material with a
negative tone. Negative on the party due to the traditional regions for this publication criticism of
local government, including Mayor Alex Kostuseva. Per se with a negative tone on a candidate
in 133 constituency was filed information processing waste in Illichivsk. General information on
the Party of Regions is mostly neutral tone. In most cases, in a neutral tone is also information
about other political forces. Share related information with a negative tone negligible.
The web-site “Timer” information on the Party of Regions filed mostly in positive and neutral
tone. Share related information in a negative tone associated with criticism chief opponent in the
election process by Igor Markov, which it controlled media. There are a large share of
probability on not marked as advertising material participation Sergei Kivalov in resolving the
conflict in the market "Privoz". This information is moved by a high degree of positive staining.
In favor of this material is "jeans" indicates also that the material has been presented only with
this release. Information on obyiednanoyi opposition is mostly in neutral tones. However, with
obviously negative tone of the active use of media yefektiv was presenting information on the
list of parties and candidates in majority districts. Much of the negative information about the
party beats. This is due to supply information in a negative staining on ex-mayor of Odessa
Yeduarda Hurwitz (goes on the list of the party), the criticism which, as is traditional for the
timer. Information on the activities of other political forces moved by mostly neutral tone.
The web-site 0.48.ua large proportion of the information on the activities of government, local
government and the Party of Regions takes a negative tone. Publication - yedynnyy media,
which gave information about the fate of "Svoboda" with a positive tone. For other political
media information been submitted preferably with a neutral color. Share information with a
negative tone on the party Ukraine Forward related tsytatuvannyam Sergei Grinevetsky (NP) in
the direction of the party.
The web-site Trassa E 95 actively promotes activities governor Yeduarda Matyviychuka,
including his initiative process the "People's Budget". A large proportion of positive information
about PR "connected with this information. The only media, which share information about the
CPU with a positive color. However, the publication is not highlighted rally and announcement
lists the “Ukraine – Forward!” Party.
The main topics of the week:
nomination of candidates in majoritarian
congresses parties and the electoral list
ratification of the agreement on the FTA with the CIS
delay in opening gas liquefaction terminal near Odessa
dilnist Governor: implementation of the initiative "People's Budget" and fighting with
“golden youth”
Key speakers:
Viktor Yanukovych (the government)
S. Kivalov (settlement at the Odessa market Privoz)
E. Hurwitz (speech at the Congress of the Udar Party)
Description of manipulations and media effects:
Timer
During the reporting period it was fixed many edia effects, such as irony, labels, suggestive.
0.48.ua
The use of irony in the formulation of headlines along with neutral presentation of information in
the same news, which often does not respond, or very remotely match the content of the news
(distortion titles). Often negative connotation of the headlines is enhanced by visual design.
4. Trassa E-95
Used the method of artificial "approval".
ZAPORIZHZHYA
Report on monitoring of Zaporizhya TV
Within three weeks, from 30 July to 19 August, channels devoted the most attention of the Party
of Regions, including candidates for deputies who are currently working in the regional state and
municipal administrations. Information about the Batkivschyna United Opposition.There was
little of nominees also talked a little - only one or two references. Jeans are not marked at all,
advertisements are broadcast as normal subjects.
Comment maximal and minimal key indicators:
PR had maximum exposure tone, mostly positive. The smallest key indicators had
"Batkivshchyna" - once two local TV channels showed Comment candidate MP from the party.
Priority representation:
ZOSTRC
In the first story in a week "shone" as the top state officials - Prime Minister Mykola Azarov,
Deputy Prime Minister S. Tigipko, Mayor O. Sin, Governor O Peklushenko, Head of
Zaporizhzhya Regional Council Mr. Matvienko, candidate for National Deputies Y. Sukhyi and
Deputy Chairman ZODA, candidate MPs O. Dudka. Neutral information submitted regarding the
visit of Prime, a positive sign on the language of the law, fighting power of African plague of
social initiatives of the President - the program "Affordable Housing", reconstruction of the main
street, Regional Philharmonic and granting Russian the status of regional.
"Alex"
In neutral tone provided information regarding arrival Azarov and Tyhipko. In affirmatively
were informative videos about opening block TPP after reconstruction, giving Russian the status
of regional, program "Affordable Housing" reconstruction Regional Philharmonic and present
athletes with disabilities from Yaroslav Sukhoi, meeting candidate MPs Vyacheslav Boguslayev
representatives Tories. Television also showed the story about the MP-self-nominated Petro
Sabashuk - first in a neutral tone, telling his press conference, and then in the negative, a
journalist of a local newspaper claimed that he threatened spokeswoman candidate. The plot was
labeled as "political propaganda."
TV-5
Positive about Azarov and Tyhypko rally in support of the language of the law. Neutral on
housing reconstruction, localization of African swine. The materials of the positive tone of the
reconstruction of the park area, run unit Zaporizhzhya TPP granting Russian the status of
regional patriotism and summer school for young people from four countries, as well as the
reconstruction of the regional Philharmonic. In neutral tone News filed nationwide scale - giving
gifts from the Olympians Azarov verdict Yuriy Lutsenko and regional - the appointment of a
new chairman for the boroughs, a reduction of two plants of the city. News unfavorable
specialists monitoring was found.
The main topics of the three weeks:
ZOSTRC
Visits of Azarov and Tyhipko
Signing of language law
Localization of African swine
Reconstruction of streets and parks
Giving to Russian the status of regional language
The program "Affordable Housing"
Allocation of money to repair schools and training of the Regional Council
Reconstruction of Regional Philharmonic
"Alex"
Visits of Azarov, Tyhipko
Reconstruction of housing and the provision of new residents of barracks within the program
"Affordable Housing"
Meeting of the Governor with Mykola Azarov
Signing of language law
Giving to Russian the status of regional language
Start of construction for public funds the conduit Volnyansk-Novonikolaevka
The program "Affordable Housing"
Opening of the first block of Central Heating and Power Plant after reconstruction
Reconstruction of the streets
TV-5
Visits of Azarov, Tyhipko
Construction and reconstruction of social housing under the program "Affordable Housing"
Signing of language law
Localization of African swine
Giving to Russian the status of regional language
The reduction of ferroalloy plants and plant "Zaporizhstal"
Reconstruction of Prospect Park
Appointment of a new chairman of one of the city districts
The main speakers were
ZOSTRC
PR: Governor Zaporozhye region O. Peklusheko, Mayor O.Sin, Deputy Prime Minister S.
Tigipko, Prime Minister Mykola Azarov, Head of Zaporizhzhya Regional Council Mr.
Matvienko, candidate MPs Y. Sukhyi, and Deputy Chairman ZODA, candidate MPs O. Dudka.
"Alex"
PR: Deputy Minister of Economic Development and Trade of Ukraine, candidate of the Party of
Regions deputies V.Bandurov, Prime Minister Mykola Azarov, the mayor O. Sin, Deputy Prime
Minister S. Tigipko, chairman, CEO Director of JSC "Motor Sich" for MPs from PR
V.Bohuslayev, Governor O.Peklushenko, Self: P.Sabashuk
TV-5
PR: Deputy Minister of Economic Development and Trade of Ukraine, candidate of the Party of
Regions deputies V.Bandurov, Prime Minister Mykola Azarov, the mayor O. Sin, Deputy Prime
Minister S. Tigipko, Governor O.Peklushenko , former mayor of Zaporozhye, candidate MPs
from PR Ye.Kartashov.
Media effects:
ZOSTRC
One-sided coverage
Materials are served with commentary officials from ruling party, according to the opposition
hardly cover through which lost objectivity.
Using the Excessive generalization of information
Some subjects are covered very generally - no concrete facts, so the viewer is lost in the sense of
this or other information.
Comment
"Alex"
Approval and metaphorization
Heroes of items are often approved not presenting information objectively. The authors use the
metaphor, many epithets.
Sidedness
Exaggeration
TV-5
Metaphorization
Excessive positive
The authors talk about the negative with positive, encouraging the people, calm them in order
that the candidate about whom they tell the story, to be a true hero to his potential voters.
Bias
Report on monitoring of Zaporizhya Press
The main newsmaker remains the Party of Regions through concentrated in their power
resources and visits to the region during the reporting period, senior government officials (Prime
Minister Azarov, Deputy Prime Tyhipko). The trend remains constant as on the negative and on
the positive coverage of PR.
Other political forces are commonly referred to "informative" aspect - the nomination of any
person on the list and the districts of United Oppositon (UO), the CPU and the Udar Party.
Investigated media ignored visits Anatoly Gritsenko (UO) and Petro Simonenko (the CPU) to
Zaporozhye. According to the editorial policies of the newspapers, you should write about such
visits only when the conflict - or at most events, or in their preparation. For positive or even
neutral materials in the pre-election period required money
The newspapers "MIG", “Mriya" and "Pravda" sponsored materials periodically go without
labeling - advertising or "shareware adware." Also, for newspaper "MIG" is typical lengthy
interview on the front page of the candidates (Bandura - PR Pshyhotskyy - the CPU) or
governor, positive and without conflict issues.
The most complete coverage of the engaged and the most electoral process - a "Subota Plus".
The publication devotes studied topics in average a half or two articles per room. Neglect
coverage of the Party of Regions, the Communist Party, a critical attitude towards the United
Opposition. It should be noted that the chief editor running on the Udar Party the coverage of
this party - a small and mostly informative.
Comment maximal and minimal key indicators:
During the reporting period, the greatest number of positive and negative materials in his address
"received" Party of Regions.
Priority representation:
During the reporting period on the front pages all figured topic nomination (Saturday plus) and
MP from Jaroslav Sukhyi (“Mriya" positive image material without proper labeling)
The main topics of the reporting period:
Election content
Adoption of candidates in majority districts of the Party of Regions
The opening of a criminal case on independent candidates Petro Sabashuk
Visit of Prime Minister Mykola Azarov to Zaporizhzhya
Providing Russian language the status of regional Zaporizhzhya Regional Council
Declaration of assets "majority" of candidates (only 'Subota plus ")
The main speakers that articulates the position of the party, this week are:
Party of Regions: O.Peklushenko (governor), O.Sin (mayor), Mykola Azarov, S.Tyhipko
United Opposition: E.Huhnin
THE CPU: S.Pshyhotskyy
IMPACT: V.Kryvohatko, B.Vasylenko
MEDIA EFFECTS
“Mriya" - one-sided coverage of approval, using the excessive generalization of information,
statement of facts
MIG - irony, sarcasm, approval, one-sided coverage, metaphorization, poison sandwich,
anonymous authority,
false series
Prav.Da - anonymous resourses, irony, metaphorization, comments, euphemisms
'Subota plus "- irony, sarcasm, comments, euphemisms
Report on monitoring of Zaporizhzhya websites
During monitoring advertising or "conditionally promotional" material on the Internet is not
revealed. The experience of previous campaigns for political advertising in the regional internet
start spending money only in the last two months.
The main nyuzmeykerom remains the Party of Regions through concentrated in their power
resources and visits to the region during the reporting period, senior government officials (Prime
Minister Azarov, Deputy Prime Tyhipko).
Other political forces are covered only in terms of the nomination and registration of candidates
on their lists and mazhoritarnyh districts. Pre-election conflicts (dissatisfaction of some members
of the party candidates, etc.) are covered very little (only in comments), even with interest
conflicts. This is due to the pro-government orientation reporters staying Regional Editor
"Zaporizhzhya.Komentari" to work in another region (konf.informatsiya) and exclusion of Editor
"061" in the sphere of internal party life in general.
Comment maximal and minimal key indicators:
During the reporting period, the greatest number of positive and negative materials in his address
"received" Party of Regions.
The main topics of the reporting period:
Election content
Adoption of candidates in majority districts of the Party of Regions
Visit of Prime Minister Mykola Azarov to Zaporizhzhya
Visiting Deputy Prime Minister Sergei Tigipko to Zaporizhzhya
Providing Russian language the status of regional Zaporizhzhya Regional Council
Adoption Regional Council additional programs under the national program "Affordable
Housing."
Visiting Anatoly Gritsenko in Kiev (061 - neutral, "Reporter" - negative).
The main speakers that articulates the position of the party were:
Party of Regions: O.Peklushenko (governor), O.Sin (mayor), Mykola Azarov, S.Tyhipko
United Opposition: A.Hritsenko
Media effects:
Reporter - one-sided coverage, kaleidoscope, arrogant attitude, total silence on nomination of the
candidates by political parties except the Party of Regions.
Zaporizhzhya.Komentari - Irony, anonymous sources
061 - using the excessive generalization of information, poisoned sandwich
MYKOLAYIV
Report on Nicholas television monitoring
The key event of the month is the beginning of the election campaign, the presentation of
candidates’ lists.
The most active reporting gained the activity of public agents and candidates from the Party of
Regions. It is important to note that the activity is presented in a positive tone.
In the broadcast state channels news are recorded unmarked materials that can be attributed to
the ordered ones, and which reflect the activity of the PR representatives and some of them te
activity of the CPU. It is important that the CPU is more actively represented on TC "MART".
Almost no activity is represented by the opposition parties (the Batkivschyna, the Udar Party, the
Ukraine – Forward, the Svoboda All-Ukrainian Union), it is not represented at all in the
television media. Some attention is given to only one independent candidate Isakov S.N.
Comment of maximal and minimal tone indicators:
Television channels have reported the activity of the Governement, President, representatives
and candidates of the Party of Regions as much as possible and in positive tone (according to the
lists: Dyatlov, by majority - Zhuk, Ilyuk, Olshevski, Herzhov, Nakonechny). In neutral tone the
independent candidate Isakov is reported.
The negative reporting of the opposition took place as for "paint war" with the PR (ex.:
Mykolayiv Office Party of Regions was splashed by the black paint) and the topic regarding the
appearance of "doubles" in the lists.
Representation priority:
The priority is assigned to the reporting the Government activity and in particular to the figures
from PR (parliamentary candidates). Other political forces haven’t been presented.
Topics:
President’s social initiatives, notably preferential credits issue for home purchases.
Party congresses.
Gasification of Mykolayiv villages and hardware equipment of medical institutions
("linen").
President’s igning of "language" law and realization of celebrations in support of this
event, organized by the PR local branches.
Creating of regional literary magazine "Soborna vulytsya").
Upgrading of water supply in Mykolayiv supported by the candidate Ilyuk.
Accompanying of Paralympic Team to the Olympics in London with participation of
regional council chairman Dyatlov.
Delivery of vehicles to Olshansky clinic with the participation of Nakonechny.
Regional deputies’ activity, in particularly by Felix Olshevski (the PR).
Arrival of Deputy Secretary of the NSDC Shufrych in Mykolayiv.
Arrival of Peoples’ Deputy Kolesnichenko (the PR) for the PR campaigning.
Speakers:
The main speakers are from the PR those who are presented in majority lists (Zhuk, Ilyuk,
Nakonechny, Herzhov) and in party lists (Dyatlov, Shufrych Kolisnychenko). From the CPU
there are Vorontsov, Matveev (the latter is the current Peoples’ Deputy of Ukraine).
Manipulations and media effects description:
Unmarked ordered scenes on TV channels with candidates from PR, which were broadcasted at
the edition of news programs.
Report on the results of Mykolayiv Press monitoring
Last month is marked by the great number of materials as for the implementation of measures of
national importance, in particular, the implementation of President’s social initiatives. Also a lot
of attention is paid to the activities of local and regional authorities, candidates for people's
deputies from the PR.
Newspapers’ columns also placed the information about the election activity of opposition
forces. But this information was not enough. Some "low" growth of neutral amount of material
on the opposition took place due to the representation of electoral lists published CEC (in
particular the Udar Party, the CPU, the Ukraine – Forward, the Svoboda All-Ukrainian Union).
The publications about the independent candidate Isakov were observed.
Comment of maximal and minimal tone indicators:
Most of the materials about the activities of the ruling party are reported in a positive and neutral
tone.
They recorded the negative tone about the opposition. In particular as for the case of paint
splashing of the Party of Regions office, the existence of "doubles" in lists and the contrast of
past governmental actions (subject to non-fulfilment of promises). The newspaper "Pivdenna
Pravda" is more actively reported several negative materials about the Party of the Regions from
the part of the Batkivschyna. The same is from the Radical Party. The materials are designed to
show the non-fulfilment of the promises given by local officials to voters (in relation to housing
problems, land, etc.).
Only independent candidate Isakov id reported neutrally (formerly ex-candidate for mayor).
They observed the publications in the negative tone about the Batkivschyna and the Svoboda
All-Ukrainian Union (from Head of regional state administration on the subject of corruption).
Representation priority:
The largest representation has the reporting of the Government and representatives of the Party
of Regions. Newspapers’ first columns report the Government activity. The political materials of
other parties are represented in the middle and at the end of the editions.
Topics:
Paint splashing of the Party of Regions office.
Offer as for the transfer of Varvarivsky stadium to the city.
Meeting in support of the "language" law.
Accusation of the opposition for the damage of the PR office.
Address of the Party of Regions to Mkolayiv residents (as for the "doubles" in the list).
CEC Information about candidates (lists).
President’s social initiatives, notably preferential credits issue for home purchases.
Congress of the Party of Regions.
Creating the regional literary magazine "Soborna vulytsya"
Meeting of Olympic winners from London 2012.
Transfer of school buses for Mykolayiv children from the Government of Ukraine.
Speakers:
The main speakers are from PR those who are presented in majority lists (Zhuk, Ilyuk) and in
party lists (Dyatlov), the independent candidate Isakov, from the Batkivschyna Merikov.
Manipulations and media effects description:
The print media does not mark materials that are published on the order as political advertising.
Report on the results of Mykolayiv Internet sites monitoring
The online editions report the activities of almost all political parties, leaders of the campaign
more actively than television and print media. The lists of candidates are presented (party and
majority) Mykolayiv representatives who are the leaders of the headquarters are indicated etc.
(the PR, the Batkivschyna, the Udar Party, the CPU, the Ukraine – Forward, the Svoboda AllUkrainian Union).
There is a reporting of ("Prestupnosty.net", " Novosti N") the scandal concerning the detention of
young agitators who distributed negative leaflets about People’s deputy (candidate)
V.Nakonechny on the early days of the campaign. Thre were also negative information leaflets "I
am against Yanukovych." They also recorded negative criticisms from local deputies and
candidates from the opposition (the Batkivschyna) against PR (as for fulfillments of promises
given to voters).
One can notice the emergence of Internet projects as for citizens enhancing (project "Honestly"
project "Party Election").
There are lots of marerials about the "language" law and the statements regarding non-admission
of Tymoshenko and Lutsenko to the elections. There are many articles as for splasing of the
office of Mykolayiv PR by the black paint.
Mykolayiv online editions have actively reported the ambulances delivery, some editions have
negatively reported the vehicles delivery in Olshansk as the keys were handed by People’s
deputy from Party of Regions Nakonechny. Ilyuk’s promises as for solution of water delivery
problems in different city districts.
The attention was also paid to the arrival of Yuri Ilyin, the Commander of Navy Armed Forces
of Ukraine and Deputy Minister of Defense of Ukraine. The visit of People’s deputy
V.Kolesnichenko (the PR) was actively reported.
Comment of maximal and minimal tone indicators:
The activity of the PR candidates was reported as much as possible, but the biggest part of the
reporting was negative in tone.
The activity of candidates from the Batkivschyna is presented in a neutral tone.
Some the PR materials had a positive tone. The negative tone as for the PR and the opposition
forces was also reported. Several neutral references took place as for the activity of the Udar
Party, the Ukraine – Forward and the CPU. This is connected to the CEC lists. The activity of the
Svoboda All-Ukrainian Union was reported as ositively-neutral, but in small number of editions.
In general it can be noted that the reporting of the election actibity of party leaders is balanced.
Representation priority:
The activity of representatives of the ruling party is reported the most often. The opposition is
taking some growth rate.
Topics:
Parties’ congresses, publication of candidates lists including Mykolayiv representatives.
Scandal concerning the detention of young agitators who distributed negative leaflets
about People’s deputy (candidate) V. Nakonechny.
Question of improvement of local area, garbage, etc., notably the negative reaction about
the local authority’s activity from the opposition deputies about the candidates from the
Batkivschyna.
Arrival of Shufrych and Kolesnichenko.
Paint splashing of the Party of Regions office.
Adoption of "language" law
Address of the Party of Regions to Mykolayiv residents (about the "doubles" in the list).
Withdrawal from the race of the opposition leaders Tymoshenko and Lutsenko.
Speakers:
The main speakers from the local PR are Ilyuk, Zhuk, Nakonechny, Dyatlov. From the
Batkivschyna there are Tymoshenko, Lutsenko, Mudrak. From the Ukraine – Forward there are
Shevchenko, Korolevska.
Manipulations and media effects description:
They observed materials with sentences taken out of context in the topic as for the damage of the
PR office by paint ("Prestupnosty.net") and some Shufrych jumping as for the confrontation
within PR (case "Shufrich-Lyovochkin").
Kherson
Report on Kherson TV monitoring
During July 30 - August 19, 2012 Kherson TV channel which were investigated, reported the
activities of the three political parties (the Party of Regions, the Udar Party, the Ukraine Forward and one candidate for people's deputy, the independent candidate (Fedir Negoy).
The most of attention was given to the reporting of the Party of Regions, including the positions
and the activities of the Party of Regions leaders Viktor Yanukovych and Mykola Azarov, head
of Kherson Regions Party who is also chairman of the State Administration Mykola Kostyak,
parliamentary candidates from the party Kherson Mayor Volodymyr Saldo, general director of
Kherson shipbuilding yard Vasyl Fedin, the People’s deputy Alexei Zhuravko.
One can note that there is the decrease of the volume and the quantity of materials devoted to
political parties, except the Party of Regions and its representatives and of subjects who were
connected purely to political events. For example, during the last week there was no material
connected to the political or campaign topic, there was no mention of political parties, although
in Kherson the visits of several People’s deputy, several political measures including from side
of united opposition took place. The Regional Council adopted a purely political decision as for
the Russian language introduction as a regional one, but local TV reporters do not have any
comments from the representatives of various political parties on this issue. And during the first
week of August "political" stories about the "the Udar Party" and "the Ukraine - Forward"
concerned only the reporting of the organization of national conventions. The local political
subjects, if they doesn’t cocern the Party of Regions, do not get on local channels.
Comment of maximal and minimal tone indicators:
The Party of Regions is the undisputed leader in reporting its activities in a positive tone (7340
s.) and neutral tone (6140 s.). For comparison – on the second place there is the positive
reporting of the Udar Party and its candidate for people's deputy in the constituency number 183,
well-known industrialist Andrew Putilov (1065 s.). The volume of stories about the Udar Party is
seven times smaller than the Party of Regions.
On the third place there is the positive reporting of candidate for people's deputy, who is the
independent candidate in the constituency № 186 Fedir Negoy (540 s.). On the last place there is
the positive reporting of the party representatives "Ukraine - Forward» (230 s.).
The activities of other electoral subjects neither those we have analyzed, nor the others in the
local information analysis and news programs of two channels that are investigated ("Skifia" and
"VTV +") are not mentioned.
During the third week we firstly recorded the three scenes, in which consequences of the Party of
Regions are reported in a negative tone. The negative tone is connected to the reporting of the
actual implementation of social initiatives that are on the list of pre-election theses of the Party
of Regions: inefficient use of budget funds directed to roads repairing in the city (subject in "
Novyny " VTV +), lack of textbooks for first grade pupils which results in the necessity of
parents to buy them for their own money (sublect in " Novyny " VTV +), poor harvests (subject
in "Tavriysky novyny") and others.
Representation priority:
In television programs of TV channel "Skifia" of Kherson regional state TV and radio company
subjects are arranged in a hierarchy: initially, about the activities of the Prime Minister Mykola
Azarov and the President of Ukraine Viktor Yanukovych (exactly in this order Mykola Azarov
on the first place), then about the Head of Kherson Regional State Administration Mykola
Kostyak and Head of the Kherson Regional Council Victor Pelech, after that the activities of
other officials or candidates from the Party of Regions come.
In the VTV + programs we did not find such a rigid pattern, but usually subjects about the public
agents who are exclusively local leaders of the Party of Regions and some of tem are candidates
for People’s deputies (Kherson Mayor Volodymyr Saldo) are shown first.
Topics:
The topics plots can be divided into three parts. The first, which is indirectly connected to the
Kherson region, but reports the social achievements on the national level and the effective care
of the heads of state for the common people: the development of a new nationwide program to
assist the unemployed, which is held in the limits of the Law signed by the President of Ukraine
on Employment of unemployed persons, compensations, retraining of those who do not have a
job; the improving of the quality of care mentioned by the President of Ukraine in Sevastopol
(the subject was broadcasted in the news program about Kherson region life "Tavriysky
Novyny"); the development of ports, roads and other communications (as told Mykola Azarov in
Kiev; the subject was also demonstrated in " Tavriysky Novyny"); about how Azarov gave
awards to Olympians and promised to build the Olympic center in each region, about what Mr.
Azarov said as for the reorganization and the increase safety on the roads, about the relationship
between China and Ukraine, Mykola Azarov’s comments, free legal assistance.
Second part: the constant work of the local authorities to improve the life of ordinary people. We
can select such subjects as the meeting as for the situation with bread under state administration
leadership. Journalists noted that the situation is under control with bread, bread prices will not
rise, though officials say that Kherson citizens began to eat more bread. We’ll mark out other
subjects: preparation of a new economic development program, receptions of citizens, effective
activity of Mayor Volodymyr Saldo, which was nominated for the constituency number 182, his
concern as for the problems of citizens, including street lighting,
Third part: firstly, the occasional reporting of other political parties (it was represented by the
subjects of all-Ukrainian congress of the two parties "the Udar Party" and "the Ukraine Forward"). Unlike the reporting of the nationwide party event "the Ukraine - Forward" in the
subject about "the Udar Party" they would talk at least about parliamentary candidates from
Kherson. Secondly, the charity activities of the candidate for People’s deputy from "the Udar
Party" Andrew Putilov and the independent candidate Fedir Negoy.
Speakers:
The main speakers are Viktor Yanukovych, Mykola Azarov, chairman of Regional State
Administration Mykola Kostyak, Kherson Mayor Volodymyr Saldo etc.
6. Manipulations and media effects description.
The main method of "media effect" is silence. The actual political life of the region is neglected
by the local information TV men.
Report on the results of Kherson Press monitoring
During July 30 - August 19 the greatest attention of Kherson newspapers is devoted to the Party
of Regions (68,852 printed characters in a positive tone), including its leader, the President
Viktor Yanukovych and the head of Kherson city of the Party of Regions Volodymyr Saldo, who
is also the mayor.
The total number of articles on various political forces in Kherson press for the first three weeks
of the election campaign is distributed as follows: the largest number of articles in the three
Kherson newspapers selected for monitoring, about the Party of Regions - 18 articles, on the
second place there is the Ukraine – Forward! - 5 articles, the third is the CPU - 4 articles, on the
fourth place there is the United Opposition - 3 articles. About the parties "the Svoboda AllUkrainian Union" and "the Udar Party" there were not any articles.
To increase ranking ruling party and to campaign for the Party of Regions journalists use
different approaches to publications.
For example, there was a reprinting old material over the years. In the article about a candidate
for the District number 186 from the PR O. Zhuravko (he is also a working people's deputy) in
the independent newspaper "Novyi Den" they used a material of long ago: “This interview was
published several years ago. But during this time it has not lost its relevance, because the desire
(and the ability) to do good, to help people remain among the main human values. The interview
with Alexey Zhuravko to the correspondent of TRC "Ukraina" is a story about the difficult fate
of the man who was not broken, didn’t get angry because of his difficulties of life, his
companion from childhood, but he was taught to be strong and good. The fragments of
interviews were made in the subject of the fate of homeless children and children deprived of
parental care, shown on the channel "Ukraina" in the " Podiyi tyzhnya”.
The authors of articles about the ruling party deliberately substitute the concept of "public and
private" (as the famous party functionary in the movie "Kavkazka Polonyanka"). Thus, in the
article about the Head of Regional State Administration M. Kostyak "Who will take care of the
disabled" they tell about the closer approximation of the Ukrainian standards to the European
ones as about the main achievements of the Party of Regions, and the state assistance program
for the disabled is issued for their the own gifts of the governor and the party in power.
Yanukovych has the biggest volume indexes of positive information as the president of Ukraine,
who appears in the press as a wise leader, under the leadership of who a "Ukraine demonstrates
the progress" in all social spheres, how "the President Viktor Yanukovych has wisely decided
linguistic question" and how the Government under the leadership of the Prime Minister of
Ukraine Mykola Azarov successfully saves forest from fire. But all information about
Yanukovych inextricably connected his activity as the President of Ukraine to his activity as the
nationwide leader of the Party of Regions. Thus the indirect political campaign for the Party of
Regions was held through positive reporting of the officials in power using administrative
resources (in the municipal newspaper of the City Council).
In the independent press the information about the Party of the Regions in a negative tone has
taken three times less volume (17,926 print characters in the negative tone).
The other political forces were mentioned much more modestly: the party "the Ukraine Forward!" (25,931 print characters in a positive tone), the CPU (11,452 print characters in a
positive tone) and the united opposition (8,874 print characters in a positive tone) - put together a
less positive information than the single Party of the Regions. And the parties the Udar Party and
the Svoboda All-Ukrainian Union are not mentioned at all.
Comment of maximal and minimal tone indicators:
The maximum positive tone indicator had the Party of Regions. If the independent press the
volume of information is about the same, at the expense of communal newspapers of Kherson
City Council " Khersonskyi visnyk " the number of print characters is almost doubled. The
smallest positive indicator is united opposition.
Thus the reporting of the Party of Regions activity also had the greatest indicator of negative
tone. "The Ukraine - Forward!" has the lowest rate of negative tone.
Representation priority:
The representation priority in all three publications - Kherson newspapers – is given to the PR.
Topics:
Topic of the President of Ukraine as a wise leader under the leadership of who "Ukraine
demonstrates its progress" in all social spheres, and the Government of Ukraine led by Azarov
successfully solves all problems.
Topic of the Communist Party, which only can protect Kherson farmers.
Topic of debunking of the political force "the Ukraine - Forward," which is not at all the same
they say they are, and will not help the average citizen.
Topic of self advertising of "the Ukraine - Forward" the party list of which is without oligarchs
and "old politicians".
Topic of the United Opposition, “the list of which is stronger."
Manipulations and media effekts description:
During the first three weeks of campaigning Kherson newspapers showed the bigger part of
famous media effects and various manipulations.
1) Method of two "sandwiches": for improving the ranking ruling party (the PR) the reporters
used false neutrality, the principle of contrast and the method of the ring composition, which
created just two sandwiches "poison sandwich" for the opposition and "sugar sandwich" for the
ruling party. In the neutral informational articles about the beginning of the registration of
candidates the heading is provided in the form of rhetorical questions: "... Who, from where and
Where to?", the information about the United Opposition and the CPU is provided with the
names replacement, the labeling with humiliation by creating associations by irony "chose the
county", "not previously noticed in politics," "crave for getting" "bright and early", "so named
the United Opposition." The method of humiliation through the use of low vernacular style and
everyday words is used for the information about the registration of the candidates from the
Communist Party, "Mazhorytarschyk", "Nardep", "without any success tried to become a
mayor."
2) In this ring surroundings of negatively ironic information and outright ridicules within the text
there is the information about the registration of candidates from the Party of Regions written by
the quite different high style "not less important candidacy", "be a candidate for this county"
(instead of "mazhorytarschyk") " working city head".
3) The methods of an affirmation, a statement of fact and "the last word" is used in articles about
Yanukovych, where the wishful is presented as actual: "Ukraine needs the experience of the
Party of Regions, our patriotism, our discipline, our firm and united will to create and to build a
new country. The best propagandist for the Party of Regions is the result of its work: everyday
hard work, new roads, bridges, railway stations, schools, kindergartens, hospitals, perinatal
centers, wholesale markets, vegetable stores, elevators, transport terminals - all built and will be
built just in each area "(the final paragraph of the big article).
4) The method of statement of fact is presented as real thw wishful improving of the life and the
stability: "For example, the social initiatives of the President allowed millions of citizens feel
that the state seeks to settle its debts to them. The social benefits and public sector wages are
increased, the pensions have almost reached the level of a living wage, "." It’s important to
mention the more active role of government agencies in the regulation of prices for the priority
drugs, as some speculators from the pharmaceuticals have become quite brazen. Placing them in
place, the power has proven to citizens that can protect their rights. "
5) The method of "everyday story" uses evrn natural disasters as normal everyday ruling party
life who heroically rescues people: "The government rightly drew attention to the critical issue of
fire safety in a hot summer. Unfortunately, it was impossible to avoid emergency. The big fire
broke out in Tsyurupinsk near Kherson region. Fire engulfed more than a thousand acres of pine
forest. We will do serious, fundamental conclusions of why the precautions did not work. But the
firefighting was organized decisively and competently. Above all, the fire was quickly localized
on secure lines of settlements, people are not affected. The strong fire could completely
eliminate during a day. "
6) The method of half-truths or concealment is used in big articles about the activities of local
government like about the party own achievements, especially about the mayor V.Saldo in the
form of interviews, where only the positive results of the authority are reported, but all the
negative effects and corruption components of ruling party are hidden.
7) Negative information about the Party of Regions in the independent press is created using the
techniques of irony, forming associations, testimonies of eyewitnesses of the events from the
circle of ordinary people and poor pensioners. The situational opponents of the Party of Regions
who are the Communist Party leaders use media effects of irony and humiliation, change names
and labeling: "Among the" heroes "there are takers", "Catherine Samoilyk is convinced that
Ukrainian society needs urgent and surgical treatment ".
8) The method of last words is aimed at improving the image of the Communist Party in contrast
to the negative image of the PR (raising himself through the humiliation of others), creating a
sort of "poison sandwich" in the last paragraph of the article: "One should be aware that when it
comes to corruption, it refers to a system in all branches of government among officials, law
enforcement, courts and so on. Corruption is a personnel problem. And it can be overcome only
when we can "cleanse" the authorities at all levels from embezzlers, corrupt officials, and
occasional people. We shoud do it throughout Ukraine - from the most remote areas to Kyiv. As
for the punishment for corruption crimes, it must be very severe - up to life imprisonment. And
then before taking bribes officer or tax collector will think twice, because a prison for a long
time can become his home ".
8) In the materials of the "Ukraine - Forward!" the techniques of statements of fact, opinion
authority and the last word are widely used: "A striking example that future is behind us, the fact
that the average age of our candidates is 34 years. 94% of them are with higher education, 17%
have just two "- Suslov said in his speech." The principle of contrast in these articles creates the
effect of sweet sandwich for "Ukraine - Forward" and "toxic sandwich" for the ruling party: "In
its surroundings there are no people connected to serious scandals. It has a new approach to
campaigning. Instead of empty slogans its team prepared a real program "New economy - new
country."
9) The United Opposition is represented in the least amount of newspaper articles, and therefore
has a very poor set of media effects: mainly the principle of two "sandwiches" when on the
contrast between the humiliation and the confrontation to the government of the United
Opposition a positive image of the latter without adequate evidence of their own difference
created. For example: "Despite the government provocation ", "Congress of chief opponent of
the current regime," "They had to collecte because of authorities obstacles in the weather "
"Unlike the Party of Regions, the United Opposition was not afraid," "nobody has seen the
election program of the Party of Regions and even nobody knows whether it exists at all. They
spent pompous and expensive congress unanimously approving election lists. The only trouble is
that the delegates voted for a pig in a poke, because the names of the candidates were not read
for themt. The congress of regionals is very much like the Congress of the Communiste Party of
the Soviet Union. As you know, this party dudn’t stand the ordeal of free elections - the Party of
Regions are afraid of them too".
10) The authors of articles about the United Opposition also uses media effects of affirmations
and statements of fact - without adequate evidence, simply relying on anonymous authority of
"everyone knows": "But everobody knows the real cause of such actions of the authorities - she
is afraid of defeat, so it arranged the persecution of opposition leaders "and" The principles of
the Party of Regions and its main opponent - the United Opposition "the Batkivschyna" indeed
differ dramatically. Different is also the purpose of staying in Parliament of these political
forces: some work on themselves and others on Ukraine. "
11) The media effect of "spontaneous shock" is used by the authors of articles about the CPU:
"Kherson farmers are sounding the alarm: the region expects hungry winter. A terrible drought
has destroyed the last hope of a more or less decent harvest. The fields are simply
"burning."Even sunflowers and corn don’t stand. Only Berislav district lost 2,536 hectares of
early grain. No better situation and with advanced cultures. The heads of farms and private
companies in the region are discharging workers and warning that will not pay money for the
rent of land. The reason is a ean year and the huge losses that large farms count by millions. "
Report on Kherson internet sites monitoring
According to the number of materials for the reporting period the Party of Regions is confidently
leading - 27 materials. On the second place there is the United Opposition - 24 materials, 6
materials about the CPU, 4 about the Udar Party and 3 about the Ukraine – Forward.
The leadership of ruling party is determined that we have attributed to it all the information
which concerned not only purely party matters, but the Party of Regions in the government: from
the President, the Prime Minister to the mayors.
According to the volume of information the advantage is more convincing: the Party of Regions
- 42507 print characters, the " Batkivschyna" has 26749, the CPU - 7144, the "Ukraine Forward" - 1453; the Udar Party - 2649. This advantage of Government is explained by the fact
that the voluminous materials using direct speech, quoting documents and additional information
are published about it.
As for the opposition the authors of internet editions are more short-spoken but no less sharp and
quick.
Aa for the tone:
The Party of Regions is a leader again as for the positive - 17803 print characters, on the second
place there is " Batkivschyna " (5273), the third is the Udar Party - 1379 print characters, and the
smallest amount of positive information is reported about the CPU - only 432 print characters.
As for the negative tone the Party of Regions is a leader too - 6674 print characters, in the CPU –
4046, the United Opposition 299 print characters of the negative. It’s interesting that the CPU is
slightly inferior to the party in power as for the indication of negative information. The high
level of negativity to Communists is associated with the negative attitudes of local journalists to
the party's election through pre-election imitation and impertinent attitude towards the colleagues
- journalists. Sandalous was the ban to one journalist doing photography during the pre-event of
one national deputy of Ukraine from the Communist Party Katerina Samoilyk.
There is a controversial situation where the CPU is the electoral leader in our region, but the
online editions either ignore them or criticize. The opposition, which, on the contrary, is very
passive so far in Kherson and is losing ground, is reported more willingly and in more decent
colors. Accordingly, the ruling party has received a lot of negativity because of the persecution
of the opposition.So, one of the top hot topics of the past three weeks was the closing of the
reception of the deputy Vyacheslav Kirilenko and his assistant at the initiative of the local
authorities.
The Internet journalists have a more subjective and indulgent attitude towards the representatives
of the democratic opposition. The other parties can not yet be assessed in tone, they are usually
written in neutral materials, their activity in the region is passive, so any emotional evaluation is
absent.
Topics:
During the first three weeks of August the political issues were the focus of investigated Kherson
online publications. In early August, the online editions paid more attention to the nomination of
candidates, during the following week the initiative of Kherson City Council deputy from the
Party of Regions, the director of Kherson Shipyard Vasyl Fedin "Pivdenna Duga" was the top
subject. Mr. Fedin is a candidate for people's deputy of the Party of Regions in constituency
number 183. This initiative is a key project of his campaign, which, according to the candidate’s
words will lead out of crisis the economic of the region. Therefore, this topic was particularly
interesting. During the reporting period, she devoted 11 materials.
At the beginning of the second half of the month the topic practically disappears from websites
and suddenly the United Opposition attracts more attention in online publications, due to the
active work of its press service and unpopular actions of government as for the harassment of the
opposition, which, conversely, stimulate the sympathy of online journalists to the opposition.
Analysis of specific online publications:
We have analyzed two known materials of online editionss "Khersonska pravda" and "Ploshcha
Svobody" as for the number of materials during the all research time "Khersonska pravda"
prevails "Ploshcha Svobody" 52 to 15 and the performance of the last edition was constantly
decreasing: 10 during the first week, 4 during the second one and only 1 during the third one.
Perhaps "Ploshcha Svobody" decided not to publish information about the parties after their
registration for free.
Volume and tone. The volume of information about the Party of Regions in "Khersonska pravda"
was 30,082 print characters, including positive information - 13905. But the reorting of the Party
of Regions in the negative tone also clearly leads - 5726 print characters.
It is interesting that almost all the materials about "Batkibschyna" are on "Khersonska pravda"
25642 print characters. On "Ploshcha Svobody" there is just a couple of neutral documents with
the volume of fifteen thousand print characters.
The information about the CPU is equally distributed: 5064 on "Khersonska pravda" and 5176
on "Ploshcha Svobody", but in the first online edition practically all the information is negative:
4046 print characters.
Th Udar Party has 2075 prints characters on "Khersonska pravda" and 574 on "Ploshcha
Svobody".
And at the end about the independents candates. During the third week the information finally
appeared about Volodymyr Stretovich who decided to run in county 184 (center Nova
Kakhovka). The information on "Khersonska pravda" is 864 print characters according to the
volume of neutral information.
Northern Region
Sumy
Report on the results Sumy TV monitoring
During the period from 30.07 to 19.08.2012, the channel reported subjects about working visits
and meetings of regional govenor Yuriy Chmyr, the staff of Regional State Administration and
of Sumy City Hall, all about the achievements of the current government under the clear
leadership of the party...
All attention of the channel "Vidikon" was concentrated around the Governor Yuriy Chmyr,
ruling candidates in majority counties O.Movchan (Constituency 158) and O. Kostenko
(Constituency 157). Besides these people almost daily TV showed reports of meetings with the
candidate from the “opposition" O.Volkov and his generous gifts to towns and villages in the
county.
In fact, the channel tendency was single: to make money in this election campaign that’s why it
seems that the contestents from other counties don’t exist.
The main topics of the period:
Reports on working trips of Yutiy Chmyr, the governor and the head of Regional State
Administration in the region. The campaign beginning of the nomination of candidates for
majoritarian counties was reported by TV with the representation in Sumy of the list of
candidates from the PR by A.Klyuyev, head of the PR election headquarters. Also they displayed
the information about the congress of the party "Ukraine - Forward", "the Udar Party", "the
Svoboda All-Ukrainian Union " on the formation of their lists of candidates. The reports are not
own.
As for the independent candidates they demonstrated only the voters meeting of the nominating
of the candidate in Constituency 157 Anatoliy Yepifanov, former (first) Sumy Governor, Head
of Banking Academy. Azarov in Sumy. Participation of the governor Yuriy Chmyr in events.
P.Symonenko about the CPU program and elections. O.Volkov opens, celebrates, gives ...
Candidate O.Sayenko works gives. Candidate V.Tokar about his program. The so-and-so mayor
of Trostyanets Yu.Bova (candidate) wasted city budget and (with salary 4000 USD) bought an
expensive car for himself. A large number of repetitions during the week.
Tone of information:
The nformation was supplied in neutral and positive tone. There wasn’t negative information at
all. The only exception with negative tone was the information about the rebel Yu.Bova, the
others were reported in a neutral and positive tone. Although it can be called neutral only
conditionally. Rather, all positive.
Information in a positive tone had the duration of 1658 sec. Most of all concerned the Party of
Regions and its candidates. In neutral tone the duration of information was 2280 sec. The most
part of it concerned the PR - 900 sec., the least was about "the Udar Party" - 80 sec. Absolutely
no information there were about the United Opposition and its candidates. The volume of
negative tone was 320 sec. about the candidate in Constituency 162, Mayor Yuri Trostyanets
Bova.
Speakers:
Chairman of Sumy Regional State Administration, the governor Yuriy Chmyr, O.Movchan candidate in Constituency 158 (the PR), O. Kostenko - candidate in Constituency 157 (the PR),
the head of election headquarters of the PR Andrey Klyuev, candidate in Constituency 157
Anatoly Yepifanov, candidate in Constituency 158 Alexandr Volkov, Nataliya King, Oleg
Tyagnibok, Vitali Klitschko. M. Azarov, O.Sayenko (Constituency 161, the PR), V.Tokar
(Constituency 158).
Manipulation and media effects:
It was not necessary to manipulate. One meyhod usual fot us from the Soviet times consists in
tha fact that the information about the activities of government was on the first place.
Report on the results of Sumy Press monitoring
In printed media of the monitoring period from 29.07 to 19.08.2012, the information about the
election race wasn’t reported too actively. Only during the last week its number increased. The
publications were of various shades. The newspaper "Vash shans" in two issues offered the
articles that were in an extremely negative tone and against the opposition parties, terrified the
readers with “neobanderivschyna” etc.. The publications of "Dankor" and "Panorama" were
more informed.
"Dankor" submits an intensive and balanced information.
The discussing of procedures as for creating lists of majoritarian candidates parties prevails. The
publications in "Dankor" were the largest in terms of volume and the most interesting.
The main topics of the period:
"Vash shans ": "Enclave for disorganization of the country." The article aims to terrify the voters
and tries to change the opinion of those who sympathize with the opposition parties. The article
is full of horrors about the "chaos of Civil War", " pro-fascist banderovsky ideology",
"neobaderovtsy" etc.
"Dankor": "Who will present Sumy?", "Language law as a reason for the radicalization",
"Arrival of the Prime minister", "By the independent candidates in opposition", "Yury Lutsenko:
The choice between the Party of Regions and "the Batkivschyna"- is the choice between the
mafia and the democracy", "Impressions from "corn congress" of Korolevskaya",
"Representatives of the Svoboda have found the killers of his party member"," Azarov has
paralyzed the movement in Sumy", "Sumy City council asked the president for the language" about the discussion at the session of Sumy City Council to adopt an appeal to the President as
for the linguistic law, "Letter as a weak link" - about the letter signed by Governor Yuriy Chmyr
to Sumy residents, this publication has a critical focus, its part is presented in a negative tone,
"Stakes are done. What to wait for of the future Parliment? ", "Himself is a party", "Who will
present Sumy? ", "At full tilt", "The third forces" are playing under control of the Government",
"Azarov in Sumy were riddling".
"Panorama": "The opposition endorsed the candidates from Sumy," "Regions decided as for
majoritarians" – information about the events in a neutral tone. "The governor of Sumy region
began campaigning, not waiting for the election campaign" and "Anonymous social activists
organized an action in Sumy", “Ask the Governor”, don’t also have negative tone. "The
independent candidate who breaks Party discipline Vera Motrechko will be the deputy from
Sumy", "Who's who: in Sumy region they registered 28 candidates for the people's deputies",
"Dashutin, Derkach, Saenko and Noga have been registered", "Storm of Sumy pigeons Movchan
Alexey became a candidate for people’s deputy in Constituency 157 of Sumy"," Volodymyr
Tokar became a candidate"," Case of murder of the Svoboda member Udod hav been taken
under control by the public prosecutor's office"," The Communists have named their candidates",
"Hello, electorate”.
Tendencies in reporting of political parties by printed media:
They observe the orientation of "Vash shans" to undermine the authority of the opposition
parties. It seems that " Vash shans " just works on Government.
"Dankor" submits the information in the most versatile way. "Panorama" hasn’t "accelerated" yet
in this election marathon. In these newspapers the publications concern the entire spectrum of the
election process and the bias in publications is not observed.
The tone of Information:
The biggest part of the information is in a neutral tone. The most negative information tone and
the number of print characters are provided by "Dankor." But among the total amount of
publications it is not overwhelming and it’s too hard to call it absolutely negative. They are
presented in an interesting way with a touch of irony. But perhaps the reader will perceive this
information as negative against the persons in publications.
There is an extremely negative tone in the article of the newspaper "Vash Shans" "Enclave for
disorganization of the country." The other publications have a neutral tone.
The neutral tone is prevailing. There is the most negative tone in "Vash Shans" against the
opposition parties - 2724 print characters, "Dankor" - 3619 print characters with the critical
information to both the authorities and the opposition, the least negative volume has "Panorama"
- 845 print characters.
The publications with the negative tone of the opposition occupy 12,274 print characters, from
which the PR has 11 499 print characters, the least negative volume has "Udar Party" - 1635
print characters.
Neutral tone: opposition - 14,387 print characters, the PR - 11927 print characters, the lest one is
"the Udar Party" - 296 print characters.
The publication in a positive tone are absent.
Speakers:
Yuriy Lutsenko, Andrey Shkil – the people’s deputy, Gennadiy Minaev – the Sumy mayor,
Yuriy Chmyr – the Sumy Governor, Anatoly Yepifanov – the candidate in Constituency 157.
Manipulation and media effects:
Not Seen.
Report on the results of Sumy websites monitoring
The Sumy online editions have not been active in the campaign period – 2 or 3 publications per
week. «XPRESS» is the most active. But in this edition there is focus on the Party of Regions
and its candidates and against candidates from opposing forces. From the opposition candidates a
threat to Government candidates are constituted by Oleg and Volodymyr Shulga. That's why the
edition paid the most attention to them and in a negative tone. During the reporting period, the
campaign of nomination of parliamentary candidates in majority counties started. Almost all
publications in all online publications have had image character.
The main topics of the period
"In Sumy they incorporate the technology of double candidates: in Shostkynsky County there are
two Mykola Noga", "Election 2012. About strange things and spoiled honestymeter",
"Reincarnation: ex-president Viktor Yushchenko returned to the Sumy region in the face of his
brother Peter"," Yuri Chmyr commented Noga’s “cloning”, " Maternity hospital in Konotop will
have been fully ready by the end of October", " Sumy voters who will look in the declaration of
assets and income of the candidates will be surprised", "City Council secretary Alex Movchan
stopped the construction which were protested by Sumy citizens", " Yuriy Chmyr: "Our task is a
gardening development”, "On the study of the movement "Honestly," "Sumy citizens bring
letters from Chmyr where he complains that the Party of Regions is pressed", "Honest crossing
up: the main the Udar Party member explained, why crossed him out of the list", "They were
push: Klochko and Lysenko are in the second Hundred of the opposition list "(the list of the
party Batkivschyna)”, "Alexander Kostenko will help "belopolsky nightingale” to become wellknown”, “You're not alone - we are together, charitable foundation", " Rally Raid "Baha 1000"
"The first public agents will come in Sumy to inaugurate a residential house", "Sumy delegation
at the XIV Congress of the Party of Regions” – the publications about the nomination of
candidates in constituencies . "Six majoritarians and two two list candidates of Sumy
Communists are going to Rada", "The Udar Party of Vitali Klitschko presented candidates in
constituencies of Sumy region", "Azarov went away: the city life resumed its normal course",
"Fortune smiled: Azarov is coming to Sumy", "Now one in the field is a warrior ", "Government
will protect farmers’ interests as for milk purchasing price incresing", "Sumy Regions will
restore the lifts", "Mykola Azarov: in Sumy there is a positive progress" ", "Candidates from the
Party of Regions in Sumy and their activities", "Alexandr Volkov argues that the adverse
publivity against him was ordered by the "friend from the opposition", "Causes of death of the
Svoboda activist will be verified more carefully","In Sumy region they will create the Motor
transport center of Ukraine. "
Tendences in the reporting of political parties by printed media:
The publications «XPRESS» are focused on the Party of Regions and its candidates and against
the candidates from opposition parties. Too much attention is paid by «XPRESS» to Alexandr
Kostenko, Volodymyr Tokar, to the achievements of the PR in the region.
"Vsi Sumy" and «XPRESS» distinguished themselves by the fact that almost all their attention
was paid to potential candidates from the government or their future technical candidates.
“Sotnya” submitted a short and balanced information without special comment. «XPRESS» is
distinguishing itself by the biggist intensity of information. But judging by the fact that during
one day they massively presents information on one side (Government during 9.o8 gave 8
subjects in her favor), it seems that this publication is not independent.
Information tone:
"Sotnya" presents the information in a neutral tone. In «XPRESS» all information about
members of the opposition is negative, the pro-government candidates and the PR are positive or
neutral.
The publications in "Vsi Sumy" and «XPRESS» had a negative tone: "They were push: Klochko
and Lysenko are in the second Hundred of the opposition list” to form a list of candidates from
the opposition. The same is in «XPRESS»: «Svyato Voskresensky Church in Sumy has received
funds from the candidate for people’s deputy and was allowed to agitate the parishioners" about
Alexandr Volkov. Almost every day this edition is overfilled by the publications in a positive
tone in favor of the government and the PR. For example: "Yuriy Chmyr: Sumy will become a
theatre Mekka", "Sumy is getting the center of automotive sport in Ukraine »,« Sumy must
become the capital of worlwide cadet movement". That is under the current Government control
Sumy got the chance to become "New Vasyuki» Number 1.
Information with a negative tone: against the opposition – 3043 print characters and the PR 4382 print characters, the independent candidates – 2693 print characters. The situation with
most neutral tone: the PR has the biggist volume - 25195 print characters, the Svoboda-All
Ukrainian Union has the least volume – 3598 print characters. This type of information is
completely absent for "Ukraine - forward". The positive tone in publications takes place only in
favor of the PR - 14850 print characters and its self-nominated candidates - 10,111.
Speakers:
Yuri Chmyr, Vitaliy Klitschko, the chairman of "Udar Party", Igor Teslenko – the candidate in
Constituency 157, Anatoliy Yepifanov - the candidate in Constituency 157, Alexandr Kostenko
– the candidate in Constituency 157, Alex Movchan – the secretary Sumy City council, the
candidate in Constituency 157, the Deputy Governor Sergiy Slyzkiy, Volodymyr Tokar – the
candidate in Constituency 158, Mykola Azarov, Petro Symonenko, Alexandr Volkov.
Manipulation and media effects:
Not Seen.
ZHYTOMYR
A report under the results of monitoring of Zhytomyr television
During July, 30 - August, 19, 2012 on the TV channels the attention was devoted to political
forces and their readiness to parliamentary elections. Most attention was paid to the Party of
Regions and its initiatives; the Batkivschyna United Opposition, the Communist Party of
Ukraine, the Udar Party and their actions were covered much less. Also the activity of a selfnominated candidate Svyatoslav Piskun was covered.
The tonality:
On the Zhytomyr state regional radiobroadcast company the Party of Regions was presented
mostly. The Party of Regions was mainly mentioned in a positive context. Almost all items were
devoted to the The Party of Regions and its initiatives on local and All-Ukrainian levels. On the
Zhytomyr state regional radiobroadcast company information was presented more balanced. On
this TV channel they tried simultaneously to cover both the Party of Regions and the
representatives of the Udar Party, in particular, the chairmen of regional organization and the
member of political council of the Party Rustam Raupov, the member of Parliament of Ukraine.
The first ones were mentioned mainly in a positive and neutral context, the representatives and
adherents of the Udar Party were mentioned mainly in a positive context.
Priority of presentation
On the Zhytomyr state regional radiobroadcast company the most priority was given to the
representatives from power, that belong to the Party of Regions: to the President of Ukraine
Victor Yanukovych, the Prime Minister of Ukraine Mykola Azarov, the Secretary of Defence of
Ukraine Dmytro Salamatin, to the Minister of Regional Bbuilding and Development Anatolii
Blyznyuk and other officials from the Party of Regions. Also Serhij Ryzhuk on an electoral
district №62, the candidate Oleksandr Revega on an electoral district №63, the candidate Vitalij
Zhuravskyi on an electoral district №66 as the candidates to people’s deputies from the PR
were also mentioned.
On the TV channel "Soyuz-TV" the most priority was given to the representatives from the
Party of Regions. In particular it was presented: the President of Ukraine Victor Yanukovych,
the leader of the Party of Regions Mykola Azarov, Serhij Ryzhuk, a Head of the Zhytomyr
Oblast State Administration, who is also a member of the Party of Regions.
Themes:
The basic themes were social and humanitarian, economic, agriculture themes, where the Party
of Regions played a leading role. On the Zhytomyr state regional radiobroadcast company
almost all themes were devoted to the parliamentary elections, that will take place on October
28, 2012. The basic themes were social and humanitarian issures solution of which can be and
will be possible only by the Party of Regions. It was also paid attention to the decision of
problems in the field of housing and utilities infrastructure, adherence to the rules of pre-election
agitation. In relation to a candidate in people’s deputies among the self-nominated candidates
Svyatoslav Piskun, an item presented his social and public, government and charitable activity.
On the TV channel "Soyuz-TV" the most themes were also devoted to the future parliamentary
elections and the actions of the PR, the self-nominated candidates. On this channel the solution
of the human rights, the adherence to the Law "On elections", in particular in the rules of
conduct of pre-election agitation and realization of honest and transparent electoral campaign
were covered in a positive context. The Party of Regions was also presented in the context of the
future elections, this political force and its protégés were covered in a neutral and positive
context.
Speakers:
On the Zhytomyr state regional radiobroadcast company the speakers were the President of
Ukraine Victor Yanukovych concerning social and humanitarian aspects, related to the
rewarding of the olympians; Vitalij Zhuravskyi concerning his own achievements and desires to
go to the politics to help the people; Serhij Ryzhuk, the head of the Zhytomyr Oblast State
Administartion concerning solution of the region problems; Volodymyr Deboy, the Mayor of
Zhytomyr, the member of the Party of Regions.
Description of manipulations and media-effects :
Until now on the Zhytomyr state regional radiobroadcast company it is possible to watch the
hidden political advertisement of the Party of Regions through coverage of its activity only in a
positive context. For a lack of the real political opponents of this political force and active
positive presentation of this party, especially its protégés on the context of the Zhytomyr region.
Due to the active actions of Serhij Ryzhuk, the head of the Zhytomyr Oblast State
Administartion , the mayor of Zhytomyr Volodymyr Deboya, the member of the Party of
Regions, and also other representatives of this political force in the Ukrainian society a positive
idea is being created in relation to the PR. The positive information about the party of power is
presented considerably more, than neutral information. Also the actions of the Udar party, in
particular, the chairmen of regional organization, member of the political councle of the Party
Rustam Raupov, candidate in people’s deputies of the Parliament of Ukraine were covered.
On the TV channel "Soyuz-TV" the manipulation techniques were used less. On this channel the
actions of the Party of Regions were covered only. On this channel they tried to create a positive
image in relation to the Party of Regions and its protégés. The activity of other political forces
were not covered.
A report at the results of monitoring of the Zhytomyr press
During July 30 - August 19, 2012 thenewspapers devoted their attention to political forces and
their readiness to the parliamentary elections. The most attention was devoted to the Party of
Regions and its initiatives; much less attention was presemted to the Batkivschyna United
Opposition, the CPU, the Udar Party. The actions of self-nominated candidate Victor
Razvadovskyi were also covered.
The tonality:
The Zhytomyr newspaper "Ekho" devoted most attention to the political force the Party of
Regions. The Party of Regions was mentioned mainly in a positive context. Almost all articles
were devoted to the Party of Regions and its initiatives on local and All-Ukrainian levels. In
newspaper "Echo" information was presentede more balanced. In a newspaper " Меrkuriy " they
mentioned both the Party of Regions and the representatives of the Udar Party, in particular, the
chairmen of regional organization, a member of political councle of the party Rustam Raupov,
the candidate in the people’s deputies of the Parliament of Ukraine. The first ones were
mentioned mainly in a positive and neutral context, and the representatives and supporters of the
Udar Party were mentioned mainly in a neutral context. In a newspaper " Меrkuriy " they
mentioned Hennadij Zubka, a candidate in people’s deputies on electoral constituency № 62,
the Batkivschyna United Opposition leader the Batkivschyna United Opposition
" mainly in a neutral context.
A newspaper " Subota" devoted to political to forces the CPU, the Udar Party, the Batkivschyna
United Opposition mainly in a positive and neutral context.
A newspaper "Interes" devoted to political force of The Party of regions. The The Party of
regions was remembered mainly in a positive context. The The Party of regions was remembered
mainly in a positive context. Almost all articles were it was sanctified to the The Party of regions
and their initiatives on local and allukrainian levels. Less information is about THE CPU, The
Udar Party, The Batkivschyna United Opposition . The first was remembered mainly in a
positive and neutral context, and representatives and supporters the Udar Party was mentioned
mainly in a neutral context.
Priority of presentation
In a newspaper "Ekho" most priority was given to the representatives from power, that belong
to the Party of Regions: to the president of Ukraine Victor Yanukovych, the prime minister of
Ukraine Mykola Azarov, the secretary of defence of Ukraine Dmytro Salamatin, to the minister
of regional building and development Anatolii Blyznyuk and other officials from the Party of
Regions. Serhij Ryzhuk on an electoral district № №62, the candidate Oleksandr Revega on an
electoral district № 63 were also mentioned as the candidates to people’s deputies of Ukraine
from the PR.
A newspaper "Subota" gave priority to Hennadij Zubko, the candidate to people’s deputies on
electoral district № 62, the Batkivschyna United Opposition leader, the a self-nominated
candidte Victor Razvadovskyi. In the newspaper "Interes" most priority was given to the
representatives from power, that belong to the Party of Regions: the president of Ukraine Victor
Yanukovych, the prime minister of Ukraine Mykola Azarov, the secretary of defence of Ukraine
Dmytro Salamatin, the minister of regional building and development Anatolii Blyznyuk and
other officials from the the Party of Regions. Also it was mentioned about the candidates from
the PR Serhij Ryzhuk on an electoral district № 62, less about Hennadij Zubko, the candidate on
electoral district № 62.
In the newspaper "Меrkuriy" most priority was also given to the representatives from the Party
of Regions. In particular it was presented: the leader of the Party of Regions Mykola Azarov,
Serhij Ryzhuk, the head of the Zhytomyr Oblast State Administration, who is also is a member
of the PR.
Themes:
The basic themes were social and humanitarian issues, economic and agrarian themes, a leading
role in solution of which the Party of Regions plays. In the newspaper "Ekho" almost all themes
were devoted to the parliamentary elections, that will take place on October 28. The basic themes
were social and humanitarian solution which can be and will be possible, only at guidance of the
Party of Regions. In relation to the self-nominated candidate Victor Razvadovskyi, an
itemreflected his social and public, official and charitable activity; also it was covered the social
and public activity of Oleksandr Revega, the candidate from the Party of Regions. In a
newspaper " Меrkuriy it was covered the activity of Hennadij Zublo, the candidate to people’s
deputies on electoral district № 62, the Batkivschyna United Opposition leader. The most
themes were also devoted to the future parliamentary elections and the actions of the PR, the
self-nominated candidates. The Party of Regions was also represented in the context of future
elections mainly in neutral and positive context. There no negative information. The newspaper
"Subota" devoted its materials to the themes: the parliamentary elections, that will take place on
October 28; Hennadij Zubko, the candidate to people’s deputies on electoral district № 62, the
leader of the Batkivschyna United Opposition, the self-nominated candidate Victor
Razvadovskyi.
The basic themes of the newspaper "Interes" were social and humanitarian issues, economic and
agrarian themes, where the Party of Regions plays a leading role in their solution. The themes
were develted to the parliamentary elections, that will take place on October 28.
Speakers:
In the newspaper "Ekho" the main speakers were: the President of Ukraine Victor Yanukovych
concerning social and humanitarian aspects,
Vitalij Zhuravskyi concerning his own
achievements and desires to go to politics to help the people, Serhij Ryzhuk, the head of the
Zhytomy Oblast State Administration concerning the solution of local problems, Victor
Razvadovsky, a self-nominated candidate concerning the improvement of the economic state of
the citizens.
In the newspaper "Меrkuriy" Serhij Ryzhuk, the head of the Zhytomy Oblast State
Administration concerning the solution of the local problems; the mayor of Zhytomyr
Volodymyr Deboy, a member of the Party of Regions; Hennadij Zubko, the candidate to
people’s deputies on electoral district № 62, the Batkivschyna United Opposition leader
concerning the solution of problems of local citizens. In the newspaper "Subota" Hennadij Zubko
gave his interview concerning the support of human rights, benefit holders rights; among self-
nominated candidates Victor Razvadovskyi about the improvement of the social and economic
life of the local citizens. The newspaper "Interes" presented mostly the speeches of the President
of Ukraine Victor Yanukovych concerning social-humanitarian aspects; Vitalij Zhuravskyi
concerning his own achievements and desires to go to politics to help the people; Serhij Ryzhuk,
the head of the Zhytomy Oblast State Administration concerning the solution of local problems,
the self-nominated candidates Victor Razvadovskyi concerning improvement of the local
citizens welfare and also Hennadij Zubko, the candidate to people’s deputies on electoral district
№ 62, the Batkivschyna United Opposition leader concerning the decision of problems of the
local citizens.
Description of manipulations and media effects:
In the newspaper "Ekho" there was the hidden political advertisement of the Party of Regions
through coverage of its activity only in a positive context. Through the lack of a real political
opponents of this political force and active positive presenation of this party, especially its
proteges in the Zhytomyr region. Due to the active actions of Serhij Ryzhuk, the head of the
Zhytomy Oblast State Administration, the mayor of Zhytomyr, member of the PR Volodymyr
Deboya, and also other representatives of this political force in the Ukrainian society a positive
image has been created in relation to the PR. The positive information about the party of power
was covered considerably more, than neutral information. Also the actions of the self-nominated
candidates of Victor Razvadovskyi were covered.
In the newspaper «Меrkuriy» manipulation techniques were used less. In this newspaper not
only the actions of the Party of Regions were covered. However they tried to create a positive
image in relation to the Party of Regions, its protégés and supporters. The activities of other
political forces were also covered, in particular, the Batkivschyna United Opposition leader, the
actions of the Udar Party. In the newspaper «Subota» manipulation techniques were used also.
In this newspaper the actions of the Batkivschyna United Opposition and the Udar Partyin were
covered in neutral and positive key, and the actions of the Party of Regions in neutral and
negative manner. A positive image was created in the society in relation to the Batkivschyna
United Opposition. The newspaper «Interes» used less the manipulation techniques. In this
newspaper not only the actions of the Party of Regions were covered. However they tries to
create a positive image in relation to the Party of Regions, its protégés and supporters. The
activity of other political forces were covered also, in particular, the Batkivschyna United
Opposition leader, the actions the Udar Party, the CPU and the self-nominated candidates. There
is a tendency: positive information about the party of power is presented considerably more, than
neutral information. аються to create a positive idea in relation to The Party of regions and her
promoted workers and supporters. Activity of other political forces were covered also, in
particular, The Batkivschyna United Opposition leader, actions the Udar Party, the CPU and the
self-nominated candidates. There is a tendency that the positive information about the party of
power is considerably more, than neutral information.
Report at the results of monitoring of Zhytomyr web-sites
During July, 30 - August 19, 2012 the Zhytomyr Internet -resources devoted attention to political
forces and their readiness to parliamentary elections. Most attention was spared to the Party of
Regions and its initiatives; less attention was devoted to the Batkivschyna United Opposition, the
CPU, the Udar Party and to their actions. The actions of the self-nominated candidates Victor
Razvadovskyi, Svyatoslav Piskun were also covered.
The tonality:
INZT.UA devoted most attention to the PR. The Party of Regions was mentioned mainly in a
positive context. Almost all articles were devoted to the Party of Regions and their initiatives on
local and All-Ukrainian levels. On INZT.UA information was more balanced. 1 ZT.UA
mentioned both the Party of Regions and the representatives of the Udar Party, in particular, the
chairmen of regional organization, member of the political pouncle of the party Rustam Raupov,
candidate to people’s deputies of the Parliament of Ukraine. The first ones were mentioned
mainly in a positive and neutral context, and the representatives and supporters from the Udar
Party were mentioned mainly in a neutral context. Zhytomyr.info informs of all candidates to
people’s deputies to the Parliament of Ukraine. Information is mainly in a neutral and positive
context.
Reporter Zhytomyra covered about all political forces such as the CPU, the Udar Party, the
Batkivschyna United Opposition , but most ether time was devoted to the Party of Regions. The
Party of Regions was mentioned mainly in a positive context. Almost all articles were devoted to
the the Party of Regions and their initiatives on local and All-Ukrainian levels mainly in a
positive and neutral context.
Rupor Zhytomyra covered the activities of the PR. The Party of Regions was mentioned mainly
in a positive context. Almost all articles were devoted to the PR and their initiatives on local and
All-Ukrainian levels. Less information was presented about the CPU, the Udar Party, the
Batkivschyna United Opposition. The first ones were mentioned mainly in a positive and neutral
context, and the representatives and supporters of the Udar Party were mentioned mainly in a
neutral context. It informs about all candidates to people’s deputies to the Parliament of Ukraine.
Priority of presentation
INZT.UA gave the most priority to the representatives from power, that belong to the Party of
regions: the prime minister of Ukraine Mykola Azarov, the secretary of defence of Ukraine
Dmytro Salamatin, the minister of regional building and development Anatolii Blyznyuk and
other oficials from the Party of regions. Serhij Ryzhuk on an electoral district №62, the candidate
from the PR was also mentioned.
1 ZT.UA gave its priority to Hennadij Zubko, the candidate to people’s deputies on electoral
district № 62, the Batkivschyna United Opposition leader, the leaders of the Udar Party. In
Zhytomyr.info most priority was given to the representatives from power, that belong to the
Party of regions: the president of Ukraine Victor Yanukovych, the prime minister of Ukraine
Mykola Azarov, the secretary of defence of Ukraine Dmytro Salamatin, the minister of regional
building and development Anatolii Blyznyuk and other officials from the PR. The candidates
from the PR Serhij Ryzhuk on electoral district № 62, Hennadij Zubko on an electoral district №
62 were also mentioned.
In Reporter Zhytomyra most priority was also given to the representatives from the Party of
regions. In particular it was presented: the leader of the PR Mykola Azarov, Serhij Ryzhuk, head
of the Zhytomyr Oblast State Administration, who also is the member of the PR. Less attention
was devoted to Hennadij Zubko, candidate in people’s deputies on electoral district № 62, the
Batkivschyna United Opposition leader, the leaders of the Udar Party, the self-nominated
candidates Victor Razvadovskyi, Svyatoslav Piskun.
Rupor Zhytomyra most priority was also given to the representatives from the Party of regions:
to the prime minister of Ukraine Mykola to Azarov, the secretary of defence of Ukraine Dmytro
Salamatin, the minister of regional building and development Anatolii Blyznyuk and other
public agents from the PR. The candidate in people’s deputies of Ukraine from the PR Serhij
Ryzhuk on an electoral district №62 was also mentioned. Less information was presented about
Hennadij Zubko, the candidate in people’s deputies on electoral district № 62, the Batkivschyna
United Opposition leader, the leaders of the Udar Party, the self-nominated candidates Victor
Razvadovskyi, Svyatoslav Piskun. The attention was accented in relation to the actions of
representatives of the Udar Party, in particular, the chairmen of regional organization, member of
the political council of the party Rustam Raupov, the candidate in people’s deputies of the
Parliament of Ukraine, to the actions of political forces of the CPU, the Svoboda All-Ukrainian
Union.
Themes:
In INZT.UA the basic themes were social and humanitarian issues, economic and agrarian
themes, a leading role in solution of which the Party of Regions plays. Almost all themes were
devoted to the parliamentary elections, that will take place on October 28. The basic themes were
solution of social and humanitarian issues that can be and will be possible only at guidance of the
Party of regions. At 1 ZT.UA it was covered Hennadij Zubko, the candidate in people’s deputies
on electoral district № 62, the Batkivschyna United Opposition leader, and also the most
themes were also devoted to future parliamentary elections and the actions of the PR, selfnominated candidates. The Party of regions was also represented in the context of future
elections, however this political force and its proteges were covered in neutral and positive
context. There was none negative context. Zhytomyr.інфо presented such themes: the
parliamentary elections, that will take place on October 28, Hennadij Zubko, the candidate in
people’s deputies on electoral district № 62, the Batkivschyna United Opposition leader, the
self-nominated candidates Victor Razvadovskyi, and also representatives from power, that
belong to the Party of regions: the president of Ukraine Victor Yanukovych, the prime minister
of Ukraine Mykola Azarov, the secretary of defence of Ukraine Dmytro Salamatin, the minister
of regional building and development Anatolii Blyznyuk and other officials from the Party of
regions. The candidate in people’s deputies of Ukraine from the PR on an electoral district №
62 Serhij Ryzhuk was also mentioned.
Reporter Zhytomyra devoted the basic themes to social and humanitarian issues, economic and
agrarian themes, in solution of which the Party of regions played a leading role. The themes
were devoted to the parliamentary elections, that will take place on October 28 and also to
Hennadij Zubko, the candidate in people’s deputies on electoral to neighbourhood № 62, the
Batkivschyna United Opposition leader, self-nominated candidates Victor Razvadovskyi,
Svyatoslav Piskun.
Rupor Zhytomyra reflects socio-economic, agrarian life, news of culture, art, charity in the
performances of the Party of regions. Almost all themes were devoted to the parliamentary
elections, that will take place on October 28. The basic themes were solution of social and
humanitarian issues that may be and will be possible to do only at guidance of the Party of
regions. Also it was covered Hennadij Zubko, the candidate in people’s deputies on electoral
district № 62, the Batkivschyna United Opposition leader, and also most themes were also
covered in relation to future parliamentary elections and the actions of the PR, the selfnominated candidates. The Party of regions was also represented in the context of future
elections, this political force and its protégés were covered in neutral and positive context. There
was none negative information about the PR. Much information was devoted to the selfnominated candidates, in particular Victor Razvadovskyi and also the representatives from
power: the president of Ukraine Victor Yanukovych, the prime minister of Ukraine Mykola
Azarov, the secretary of defence of Ukraine Dmytro Salamatin, the minister of regional building
and development Anatolii Blyznyuk and other officials from the Party of regions. The candidate
in people’s deputies of Ukraine on an electoral district № 62 from the PR Serhij Ryzhuk was
also mentioned.
Speakers:
The speakers in INZT.UA: Serhij Ryzhuk, the head of the Zhytomy Oblast State Administration
concerning the solution of the local problems. The speakers in 1 ZT.UA: Serhij Ryzhuk, the head
of the Zhytomy Oblast State Administration concerning the solution of problems of the city and
the region, the mayor of Zhytomyr Volodymyr Deboya, member of the Party of regions,
Hennadij Zubko the candidate in people’s deputies on electoral district № 62, the Batkivschyna
United Opposition leader concerning the solution of the problems of local citizens, the Udar
party leader Rustam Raupov about the revival of Zhytomyr, the prospects of youth. The speakers
in Zhytomyr.info: Hennadij Zubko concerning the adherence of human rights, the rights of
benefit holders, the self-nominated candidates Victor Razvadovskyi concerning the improvement
of the life of the citizens of Zhytomyr region. Most attention was taken by the President of
Ukraine Victor Yanukovych concerning social and humanitarian aspects, Vitalij Zhuravskyi
concerning own achievements and desires to go to politics to help the people, Serhij Ryzhuk a
head of the Zhytomy Oblast State Administration concerning the solution of the local problems.
The speakers in Reporter Zhytomyra are Serhij Ryzhuk, the head of the Zhytomy Oblast State
Administration concerning the solution of vital problems of the region; the mayor of Zhytomyr
Volodymyr Deboya the member of the Party of regions, Hennadij Zubko the candidate in
people’s deputies on electoral district № 62, the Batkivschyna United Opposition leader
concerning the solution of problems of the Zhytomyr region, the Udar party leader Rustam
Raupov about the revival of Zhytomyr, the prospects of the youth.
In Rupor Zhytomyra the speakers are Serhij Ryzhuk, the head of the Zhytomy Oblast State
Administration concerning the solution of local problems, the mayor of Zhytomyr Volodymyr
Deboya, th member of the PR, Hennadij Zubko, the candidate in people’s deputies on electoral
district № 62, the Batkivschyna United Opposition leader concerning the solution of problems
of local citizens, the Udar party leader Rustam Raupov about the revival of Zhytomyr, the
prospects of the young, candidate in people’s deputies among the self-nominated candidates
Victor Razvadovskyi concerning the improvement of the Zhymomyr citizens life, the President
of Ukraine Victor Yanukovych concerning social and humanitarian aspects and Vitalij
Zhuravskyi concerning own achievements and desires to go to politics to help the people became
the leaders among the speakers.
Description of manipulations and media-effects :
INZT.UA presented the hidden political advertisement about the Party of regions through
coverage of its activity only in a positive context. Because of the lack of real political opponents
of this political force and its active coverage in mass media, especially its protégés in the
Zhytomyr region. Due to the active actions of Serhij Ryzhuk, the head of the Zhytomy Oblast
State Administration, the mayor of Zhytomyr Volodymyr Deboya, member of the Party of
regions, and also other representatives of this political force in the society it has been created a
positive image of the PR. The positive information about the party of power is presented
considerably more, than the neutral information.
1 ZT.UA used manipulation techniques less. Not only the actions of the Party of regions were
covered in this web-site. However they tried to create a positive idea in relation to the Party of
regions and its promoted workers and supporters. The activity of other political forces were
covered also, in particular, the Batkivschyna United Opposition leader, the actions of the Udar
Party, the Svoboda All-Ukrainian Union. Zhytomyr.info applied also the manipulation
techniques. The actions of the Batkivschyna United Opposition and the Udar Partyin were
covered the neutral and positive key, and the actions of the Party of regions in neutral and
negative manner. A positive image concerning the Batkivschyna United Opposition is being
created in the society. Reporter Zhytomyra used also the manipulation techniques. Not only the
actions of the Party of regions were covered in this web-site. However they tried to create a
positive idea in relation to the Party of regions and its promoted workers and supporters. The
activity of other political forces were covered also, in particular, the Batkivschyna United
Opposition leader, the actions of the Udar Party, the CPU and the self-nominated candidates.
There is a tendency: the positive information about party of power is presented considerably
more, than neutral information.
Rupor Zhytomyra used the hidden advertisement of the Party of regions through coverage of
their activity only in a positive context. Because of the lack of real political opponents of this
political force and its active coverage in mass media, especially its protégés in the Zhytomyr
region. Due to the active actions of Serhij Ryzhuk, the head of the Zhytomy Oblast State
Administration, the mayor of Zhytomyr Volodymyr Deboya, the member of the Party of regions,
and also other representatives of this political force in society it has been created a positive
image of the PR. The positive information about the party of power was presented considerably
more, than neutral information. However they tried to create a positive iimage in relation to the
Party of regions and its promoted workers and supporters. The activities of other political forces
were also covered, in particular, the Batkivschyna United Opposition leader, the Udar Party, the
Svoboda All-Ukrainian Union, the CPU. The manipulation techniques are used also in the
neutral and positive manner.
CHERNIHIV
Report on the results of Chernihiv TV monitoring
Three channels have been monitored: OSTRC "Siver-Tsentr", Television Radio Agency «Novyi
Chernihiv» - a public channel and "Dytynets" – a cable channel. If the first two channels pay
almost all the attention to the reporting of the Government, the latter tried to be objective, but he
paid the most attention to the candidate-majoritarian V.Atroshenko who owns this channel.
OSTRC "Siver-Tsentr" concentrated all the attention on the activities of the Government, the
Cabinet of Ministers, the President of the regional administration. Much attention was given to
the reporting of rural problems and working visits to these villages of the first deputy chairman
of Regional State Administration. In TRA «Novyi Chernihiv» the attention was focuses as more
as possible on the City government and its leader O.Sokolova. The activities of other political
forces are informed by this channel only in the context of lists and registration of candidates.
Comment of maximal and minimal tone indicators:
The Party of Regions won the maximum positiveness on OSTRC "Siver-Tsentr" and TRA
«Novyi Chernihiv» where all the subjects about power are either neutral or in positive tone. On
"Dytynets" the candidate in Constituency 207 V.Atroshenko (the independent candidate)
received the maximum positiveness.
Representation priority:
On OSTRC "Siver-Tsentr" in the first subjects there are the highest officials of Ukraine:
Yanukovych, Azarov, Tihipko other ministers.
Topics:
Nomination of candidates and registration lists from the parties and majoritarians.
Social initiatives of the President
Working trips in areas, participation in the events (Days of villages, religious holidays, finding
the problem and its solution)
Speakers:
The PR: representatives of Regional State administration V. Khomenko, M.Strilets,
S.Prokopenko, Chernihiv Mayor O.Sokolov
Candidate-majoritarian V.Atroshenko.
Report on the results of Chernihiv Press monitoring
Chernihiv print media paid the most attention to the PR and the independent candidates. The
opposition figures were at times smaller than those of the ruling party. Chernihiv editions
informed the readers about the CPU, "the Udar Party", "the Ukraine-Forward", but didn’t do it at
all as for "the Svoboda- All Ukrainian Union".
The newspaper "Desnyanska pravda" the most often informed the readers about the Government
activities in a neutral tone. In the positive tone the publication mentioned I.Kurovskiy, the
independent candidates. In the negative tone the publication paid attention to the political party
"the Ukraine - Fprward" commenting the list of force.
The newspaper "Visnyk Ch" paid attention in equal mesure to the Party of Regions and the
United Opposition. The tone of the materials was different, and often in the articles from the
opposition they expressed the criticism as for the current Government, which gave significant
negative indicators to the Party of Regions. The newspaper "Visnyk Ch" also mentioned
I.Kurovskoho, the independent candidate.
The newspaper "Desnianska vilna" has virtually focused all attention to the reporting of the
United Opposition and the independent candidate I.Kurovskoho, who is considered one of the
sponsors of the publication.
The newspaper "Chernigivski vidomosti" as a public edition of Chernihiv City Council reported
the activities of the municipality and the mayor.
The newspaper "Semj dney" places almot all the material of a political nature marked "Position"
or "Image". The small review articles are exceptions.
Comment maximal and minimal key indicators:
During this period, the print media was most material in the neutral and positive in tone. Most
neutral indicators in the Party of Regions in positive self-nominated.
Representation priority:
As for accommodation, there is virtually no media changed their principles. "Journal M" puts
political articles starting from 3-4 pages, "Desnianska vilna" - 2-3 pages, "Desnyanska pravda"
and " Chernigivski vidomosti" from the second page.
Topics:
Elections 2012. Ivan Kurovski: "I am set to win" - Article by various names repeated in three
editions, without comments.
Alexandr Sokolov: I'm going to parliament to lobby the interests of Chernihiv! - Article was
posted in " Chernigivski vidomosti " without comment and in the newspaper "Semj dney"
marked as an advertisement ..
Who will protect Chernihiv citizens in the new Parliament
Mikhaylo Chechetov about elections, policy and korrida
Myths of language legislation
United Opposition is promising to return the Ukrainian language and to dismiss the President
Speakers:
the PR: O.Sokolov, M. Chechetov, M.Strilets
the UO: V.Dubil, A.Hrytsenko, A.Yatseniuk
Independent candidates: I.Kurovskyy
Manipulations and media effects discription:
Articles with signs of political and image advertissments are printed without proper evidence.
Report on the results of Chernihiv internet sites monitoring
Duriing the period from 30 July to 19 August in the first week the focus of Chernihiv Internet
resources was focused on these information events:
- Adoption of the language law
- Nomination and registration of candidates and parties through self-nomination
- Press conference by Mikhayil Chechetov in Chernihiv and his boycott call
- Communist leader’s arrival
- Boris Tarasyuk’s visit to Nizhyn and presentation of the candidate from the Svoboda-All
Ukrainian Union.
Tho following week, the Internet edition was more informed about the progress of the race,
analyzing the candidates' programs, activities and methods of election campaign.
Comment of the largest and smallest indices:
In a neutral tone the maximum volume of print characters was received by the United opposition.
The political party of N.Korolevskoyi "Ukraine - Foeward"had the least volume in a neutral tone.
In a positive tone they reported only the activities of the Party of Regions. This is due to the fact
that the most of cultural events were organized by the government, and respectively they are
positive. Also the positive performance was given to the implementation of social initiatives of
the President. Although the release’s often positive content was leveled by a negative or ironic
title.
In terms of negative tone the Party of Regions also leads. And this negativity concerned the legal
action to the Chernihiv mayor as for "Tayota", theuing of administrative resource in Nizhin on
the city council and the statement of boycott Chechetov’s press conference.
If we compare the various Internet resources, "Vysokyi Val" informed in the negative tone the
most often about the independent candidate Ivan Kurovski. In positive tone they reported about
the PR and, in neutral one the most attention was paid to the United opposition. "The events and
comments» paid the most attention paid in neutral tone to the United opposition in both positive
and negative tone to the Party of Regions. "Chernihivskyi monitor" in a positive and neutral tone
mentioned the most often the Party of Regions, in negative one they told about the independent
candidate V.Atroshenko.
Comment of maximal and minimal tone indicators:
The PR had the maximum rate of positive and negative tones.
The minimum tone indicators for the Party of Regions were provided by the public organizations
with their criticism and the regionals themselves used administrative resources.
The positivety for the Party of Regions was provided by the Government releases about various
"improvements" in the local and national levels.
Representation priority:
The Party of Regions – the people’s deputy Mikhaylo Chechetov, the first deputy chairman of
Chernihiv Regional State Administration Stanislav Prokopenko (majoritarian), Mayor Oleksandr
Sokolov (majoritarian), the United opposition - Valeriy Dubil (majoritarian), B.Tarasyuk from
the CPU - Petro Symonenko with the independent candidates V.Atroshenko, I.Kurovskyy.
Topics:
Chernihiv citizens lost his place in the market and pulled the mayor to court ... for
"Toyota"
Sokolov’s court as for Toyota moved
Sokolova was in court as for Toyota
Tarasyuk supported in Nezhin the majoritarian from the Svoboda and was upset because
of village problems (video, photos)
Did Kurovski give hot water? - Oh!
In Chernihiv the unknown persons have fabricated the United Oposition’s newspaper
Atroshenko: charity with delay
Day of village and Honey Spas Novoukrainskiy villagers celebrated in the new house
culture
Chernihiv was the second in the ranking of the magazine "Focus" in terms of health care
level
Government is happy- people believed in the affordable housing
14 disabled veterans received keys from new "SENS"
Nizhyn citizens told that Kurovski gabe thm hot water gave
On the billboards Rudkovskiy was congratulated by Chernihiv children
How they are agitating in Chernihiv regional centers. Observations
Who will come for the election in Chernihiv region.
Speakers:
The PR: the people’s deputy Chechetov, the chairman of Chernihiv Regional State
Administration V. Khomenko, the First Deputy Chairman of Chernihiv Regional State
Administration S.Prokopenko, the Deputy Governor M.Strilets, the Mayor O.Sokolov
The UO: V.Dubil, B.Tarasyuk
The CPU: P.Symonenko
The ndependent candidates: V.Atroshenko, I.Kurovskyy
Manipulative technology:
The title hanging, which is either speaks ironically about the texte or even does not concern the
text at all (ex.: Haliavino for Akhmetov and his family - except for the title nothing is political, it
tells about teachers’ summer recreation, And the government is happy – the people believed in
affordable housing, and then there is the Governmental press release).
Eastern Region
DONETSK
Report on Donetsk television monitoring
During the July 30 -19 August 2012 Donetsk region channels paid the most attention to the Party
of Regions (12,810 sec.). The information about the United Opposition was given by 100 times
less (126 sec.). Even less information concerned the CPU (57 sec.). One mention (17 seconds)
was given to the candidate who decided to go on its own, in defiance of the Party of Regions,
whose member Valery Konovalyuk is. The other political forces ("the Svoboda-All Ukrainian
Union" the Udar party, "Ukraine – Forward") are not mentioned at all.
The vast majority of subjects about the PR (9248 sec.) has been shown in a positive tone.
The greatest number of "positivety" gave for the Party of Regions the State Oblast Television
Radio Company (27 kanal) - 5127 sec. The smallest positive subjects were showen by TRC
"Donbass" (1023 sec.). In neutral tone the most airtime for the Party of Regions was also
dedicated to the State Oblast Television Radio Company state "27 kanal" (1636 sec.), The
smallest was 348 seconds by TRC "Donbass".
The better essential place for the subjects about the PR were given by the regional television in
blocks of news. The subjects about the fruitful work of the current government, the public
officials, the president and the deputies, as well as their campaign promises were at the
beginning or in the middle of the news programs.
The main subjects of this period were about the beginning of the election campaign, the PR
congress, social initiatives of the President and the adoption of decisions by local councils as for
the official status of Russian language. In the regional level, many subjects, only in a positive
tone, showed how Donetsk Oblast Governor Andrey Shishatskiy is given school buses schools
and the ambulances to the hospitals. The subjects were accompanied be the grateful words of the
residents of the area, the teachers and the educators, the students and so on. In the subjects,
which were loosely based on the triumphal march of the reginal Russian language they told in
details about suport meetings. The camera was showing a close-up of the Party of Regions flags,
the journalists were taking the meeting participators’ flash-interviews. People were saying in the
camera that they are happy that the PR has fulfilled its promise.
For example, on August 9 TRC "Donbass" showed a subject about how after the signing of the
president’s "slanguage" law in Makeyevka the "festivities" took place with songs and dances.
Perhaps during these "celebrations" there were few people, so the channel "borrowed" the image
of the "extras" from the meeting in Donetsk, which took place the day before.
Virtually every subject about the Party of Regions was accompanied by the representatives of the
direct speech of the political forces. Some scenes have a 3-4 "synchrons". On July 31 the subject
of The Regional News Service (the State Oblast TRC) about the PR Congress contained 7 (!)
inclusions of direct speech!
In the role of speakers there were the President of Ukraine Viktor Yanukovych, the Prime
Minister of Ukraine Mykola Azarov and the other officials. With the regional representatives of
the Party of Regions Donetsk Mayor Oleksandr Lukyanenko and Donetsk Governor Andrew
Shishatskiy were the most popular speakers.
The most scenes were shown in the Soviet tradition of propaganda: in a snobbish manner and
declaratively. It should be noted the program "Vremya novostey" material (TRC "Donbass") of
the Party of Regions Congress. Of all the the President Yanukovych’s speech at the congress the
authors selected the fragment in which the head of state said that "the corruptionnist will not pass
in the new parliament". Immediately thereafter the subject about the Batkivschyna Congress was
showed. The emphasis was placed on the fact that the United Opposition included in its electoral
list Yulia Tymoshenko, who "is in the colony for seven years" and "another prisoner - Yuriy
Lutsenko" is closing the "five", Thus, for the spectators the names of corrupt officials who want
to get into parliament and political force that support them were announced.
In terms of media manipulations another subject about the language policy of the current
government should be mentioned. The journalists’ program "Vremya novostey" (TRC
"Donbass", August 1) reminded about the adoption of the law "On the basis of language policy"
by the parliament and immediately thereafter showed the subject of the "multinational Donbass".
For all residents of the region, regardless of their nationality as the subject demonstrated the
Russian language is either native or international language.
Another manipulation of the consciousness of viewers can be considered the regular inclusion in
the regional news program of the subjects from other regions of Ukraine. Thus, the program
RSN (the State Oblast TRC) of August 2 the Government successes of were reported on the
example of neighboring Zaporozhye region. This is where the Prime Minister Azarov told about
the implementation of social initiatives of President Yanukovych. The Deputy Prime Minister
Sergei Tygipko didn’t also visit Donetsk region during this week, that didn’t stopped the TV
channels from putting in his mouth the speech that "there are jobsites now and the wage is
increasing." To get the official’s statement more "human" the program RSN of August 3 showed
the Deputy Prime Minister, who visited the children's hospital with the baby in his arms. With
regard to local news, then during this week almost all television channels showed the subject
about how the governor of Donetsk region gave two school buses to one of the district schools,
opened the group in kindergarten and playground. The subject is accompanied by a visual series
of happy children, teachers and educators who are thanking "on camera" the governor and the
Government for their care.
Report on Donetsk Press monitoring
During the July 30 -19 August 2012 the largest print media attention in Donetsk region was paid
to the Party of Regions (274,584 print characters). The information about the United Opposition
was made in 7.6 times less (36,083 print characters). Even less information concerned the CPU
(15769 print characters), the political party "the Ukraine - Forward" (14800 print characters), the
political party the Udar Party (13,390 print characters). "The Svoboda-All Ukrainian Union" was
mentioned the least - 1053 print characters.
The dominant majority of references to the Party of Regions was positive in tone (168669 print
charachters).
The greatest number of positive information about the PR was reported by the newspaper
"Donbass" (46,732 print characters). Not far from it there were "Donetskie novosty" and
"Zhyzn". "Vecherniy Donetsk" published the least of positive information about the PR (28316
print characters). The neutral information on their pages was provided the most often by the
newspaper "Donetskie novosty" - 35072 print characters, the least often by "Vecherniy Donetsk"
- 7787 print characters.
"Donbass" is the leader of negative information about the PR (9441 print characters). In addition,
the newspaper of Donetsk Regional State Administration and Regional Council has managed not
to report the negativity about the Party of Regions.
Newspaper "Donbass" published he most positive information for the United Opposition (12,208
print characters) "Donetskie novosty" gave to the "Batkivschyna" 2240 print characters. The
other editions are noticed as for the opposition positivety.
In the neutral tone the "Batkivschyna " was mentioned the most often by "Donetskie Novosti"
(8335 print characters), the least often by "Vecherniy Donetsk" (1834 print characters).
"Donetskie novosty" published the largest number of negative materials about the Opposition
(3797 print characters), "Donbass" in this regard was twice modester - 1582 print characters. The
other editions didn’t add the negativity to "the Batkivschyna".
Newspaper "Donbass" found a place for the political party "the Ukraine - Forward" – 12140
print characters – mentioning it in a positive tone. For the "positivity" to the Udar party the
newspaper "Zhyzn" and "Donbass" gave their columns.
The regional newspapers gave the better location to the materials about the PR. The subjects
about the fruitful work of the current government, the public officials, the president and the
deputies, as well as their campaign promises were placed on the front pages, the main pages of
the newspapers.
The main subjects of this period concerned the beginning of the election campaign, the PR
Congress, the social initiatives of the President and the adoption of decisions as for the official
status of the Russian language by local councils. In the regional level many subjects, only in a
positive tone, were published about how Donetsk Oblast Governor Andrew Shishatskiy is giving
school buses to the schools and the ambulances to the hospitals.
The characteristic feature of many publications is that fact that as the copyright materials
newspaper articles are placed having obvious signs of customized political advertising. This is
also proved by the fact that the various editions place the same texts. The most often the articles
which are similar to be made to order, are not labeled as "political or election advertising."
Sometimes political propaganda in newspapers indicated by some vague indicator, which
supposedly proves the commercial nature of the material. In fact, the invented editorial labels do
not conform the election law regarding campaign labeling.
As an example we can mention the publication of "We Took the toughest legacy, but saved
Ukraine." August 3 this image for the Party of regions material was published in the newspaper
"Zhyzn" and "Vecherny Donetsk."
The publication of "New Ukrainian village life" had the twins too. The same material was
published in "Donetsk Novosty" and "Donbass" of August 2.
Furthermore a series of publications "Vecherko" dedicated for the people’s deputy Mykola
Levchenko should be mentioned (in the issue dated August 3). As an information reason they
used the fact of M. Levchenko resignation from the post of Donetsk city council secretary. He
said he did not want to be an official, not to use and administrative resource in the election
campaign. Even after M.Levchenko’s retirement "Vecherniy Donetsk" talked about the virtues of
this man in 2 newspaper columns. In the first ad unit the candidate promised to his voters to
fulfill all his promises, which he gave as the City Council Secretary. The second unit has
collected newspaper reviews about M. Levchenko of city leaders and ordinary citizens.
Obviously, all the reviews were extremely positive. And finally, in the newspaper third ad unit
they described the achievements of the former secretary that he got during 8 years of work in this
post: "I do not permit to have Alchevsk in Donetsk...". Textual materials for the candidate were
accompanied by a large number of M. Levchenko’s imige photos.
Except this, one should pay attention to the publication "Oktyrskiy Dialog with voters" written
by the indefatigable Semen Voronov. On August 10 this text with various variations appeared in
newspapers "Donetskie novosty", "Donbass", "Vecherny Donetsk" and "Zhyzn" In other words,
all four newspapers that were in our sample monitoring placed the same test to the Party of
Regions.
It should be noted that in some newspapers, especially in "Donbass" positive materials on a
parties variety peacefully coexist. In particular, "Donbass" in the issue dated August 9 placed a
large image material of the United Opposition. This article is written in a tone: "The list was
headed by Yulia Tymoshenko. She is a national leader, and it seems, that's why she is in prison
now ... enlisting such a support, the Ukrainian opposition has a good chance to win those who
pressed the buttons of the current parliamentary majority".
In the same issue – on the whole front page - the article about the party "Ukraine – Forward" is
placed ("Korolevskaya is accompanying new leaders in parliament”.) In the newspaper "Zhyzn"
(August 8) a large, very positive article about the Udar Party was published. “The Udar party is
the only party who took into account his voters opinion and changed their final list of 15 percent,
having taken the unworthy people" - said the article "The time to strike came!
However, it should be noted that during this week there are many imidge articles that were
honestly labeled as "political advertising".
Report on Donetsk websites monitoring
During July 30 - August 19, 2012 the most attention of online media Donetsk region was paid to
the Party of Regions (562641 print caracters). There were a lot of (from high to low) mentions in
a neutral, positive and negative tone. Except this, the online editions, unlike all other forms of
media, paid enough attention to the reporting of the United Opposition - 3304330 print caracters
This political force in the Internet space of Donetsk region took the 1st place in terms of neutral
information - 256258 print caracters. In third place was the Udar Party - 76986 print caracters.
The Party "the Ukraine – Forward" and the CPU were reported by far less content. Their
mentions had episodic print characters and a very small volume.
The mention of "the Svoboda-All Ukrainian Party" was so small it was impossible to find the
tendency.
Thus, we can say that the online editions during this week embraced in varying degrees the
activities of all political parties that are the subject of our monitoring.
However, the representation of parties on the various sites was different both in volume and in
tone.
Thus, the online edition KID which is placed under the same roof with the regional organization
of the Party of Regions, is a record holder as for the mention of the party in power - 273,333
print caracters.
In addition, KID has become a leader of "positive" in favor publications about the PR - 117420
print caracters. More material was presented in a neutral tone - 134,874 print caracters. The logic
of the news site band led to a sufficiently large volume of publications devoted to the Party of
Regions in a negative tone. However, the amount of negativity can not be compared with the
materials of neutral and positive tones - only 21,039 print caracters.
"Novosty Donbassa" on all its virtual space reported about the PR. The bigger part of
publications has a neutral tone (47,245 print caracters), approximately the same amount of
content on the site is dedicated to the Party of Regions in negative and positive tones - 99179
and 54717 print characters respectively. The United Opposition was led by the edition on the
second. This political force has received from the publication the largest number of references in
a neutral context (99,179 print caracters). The negativity was very little 17487 print caracters.
The positivity was even fewer – 2762 print caracters.
The other parties were mentioned sporadically. However, on this background one can mention
the relatively large amount of negativity to the political party the Udar Party (15,753 print
caracters). The verbal content analysis showed that the reason for criticism was of very minor
incident. The authors of "Novosti Donbassa" very thoroughly analized each word of the Udar
Party speakers, each their action ("Donetsk Klitschko’s Supporters started the campaign with a
fraud of journalists"). The negative publications against the Udar party, in our view, had signs of
deliberate humiliation of the political forces.
The Internet publication of "Novosty Donbassa" presents itself as an independent one. However,
during this week it had the tendency of publishing the materials with ordered features. This
publication has created a special section "Working in counties". It placed image articles about
the current government representatives and the members of the Party of Regions. These
materials are not only inserted into the news band, but are also posted on the home page in the
middle of the screen. The articles with ordered features, thus, are in sight of readers much more
than ordinary news. During this period "Novosty Donbassa" "worked in counties" with the
members of the Party of Regions and the famous "regionals" Bakhteyeva Tatiana and Igor
Shkira, and the candidate to the people’s deputies from the Party of Regions Mykola Levchenko
and Alexandr Bobkov. The publication placed overtly propagandistic pre-election articles about
the election of officials in the made-up section without labelling "political advertising". It is
significant that for the first time in a regional Internet there were stereotyped texts that
traditionally massively replicated only in local newspapers. So, this week's "Novosty Donbassa"
reprinted image materials "Tatyana Bakhteyeva was the first one who has received the certificate
of the candidate for people's deputies from the Prime Minister of Ukraine Mykola Azarov" and
"Mykola Levchenko: The country owed before Donetsk", which was a kind of topics list placed
in Donetsk region publications.
The materials which are all signs of political advertising, was reported twice by "Novosti
Donbasssa" - in the news band and in section "Working in the counties" to which the site
identified the best place.
"Ostrov" focused the most attention during this week to the PR. It should be noted that most of
the content was in the negative tone (57,969 print characters). The reason for the negative facts
was a Government pressure on opposition candidates, and the statements made by regionals
themselves who were absent into the voter lists and do not get majority county. So, a lot of
negativity to the Party of Regions was expressed from the mouth of Volodymyr Landyk whose
words are quoted by "Ostrov", "The fly can’t go without their knowledge", "The narrow
gathering of superiors and closest businessmen."
The egativity towards the ruling party intensified the duplication of some topics of news feeds in
the so-called top-news (which are located separately to the most prominent screen place and are
in sight of readers longer than usual news).
A large volume of its space "Ostrov" gave to the Opposition. The mentions of "the
Batkivschyna" were mainly neutral - 72240 print characters. "Ostrov" scolded the opposition
very rarely - only 7632 print characters and praised even rarer - 2159 print characters.
Quite a lot of attention is paid in the issue to the CPU (15205 print characters in a neutral tone)
and political party the Udar Party (9247 print characters of "negativity" and the 11170 print
characters of "neutrality").
"The Svoboda-All Ukrainian Union" and "Ukraine - Forward" mentioned very little.
KHARKIV
Report on Kharkiv TV monitoring
During July 30 - August 19, 2012 the most attention of local TV news reporting was focused on
the campaign, issues related to the holding of the trial of Yulia Tymoshenko in Kharkiv,
Yanukovych’s signing of the controversial language law and the events surrounding it, the MIA
struggle under the leadership of Mykola Azarov with "tough guys" on the roads, Kharkiv
preparation for the City Day and the expected arrival of the president, as well as numerous " life
improvement" taking place in Kharkiv.
Unfortunately, we can’t talk about equality of opportunity for different electoral subjects to be
represented on television in Kharkiv because 11,038 seconds (Of which - 10,191 sec. of positive
tone) of airtime was given for reporting of Government and the ruling Party of Regions. This
represents 79% of all news devoted to subjects about the elections.
Comment of maximal and minimal tone indicators:
In the news program "Harkovskye novosty" coming out on 7 channel (owned by city authorities
of Kharkiv) on the United Opposition is mentioned either poorly (745 sec.) or - very rarely neutral (87 sec.) and representatives of the PR only in a positive tone (5471 sec.) In fact no
critical remarks focused on the activities of government and the PR for the whole reporting
period was sounded!
In "OTB-novosty" in Kharkiv Regional Broadcasting Company (KRBC) "the picture" is
repeated, with the only difference - more speeches were from Kyiv authority (Azarov,
Yanukovych and others), and among the local "stars" often appear Evgeniy Murayev that is
running for Zmiyivschyna. The PR has 4466 sec. of positivity (at 454 sec.of neutrality), the
United Opposition 523 sec. of negativity (at 170 sec. neutral). For the sake of fairness, it should
be noted that in "OTB novyny" broadcast for 3 weeks 66 sec. of information of critical direction
appeared which can be attributed to the negative tone to the PR. 250 sec. of positivity the CPU –
the PR partners in the parliamentary majority got.
The presentation of objective information of "Objective-novosty" of channel «Simon», where
indeed in the vast majority were reported news, and not the PR-materials, conformed more to the
demands. The equal positivity was received by the United Opposition (250 sec.) and the PR (254
sec.). However, the part of negativity towards the PR was higher than to UO (172 sec. 120 sec.).
Perhaps, considering the fact that the owner of TV channel «Simon» is going to Parliament by
the opposition list, but took the impassable place in it, and considering the difficult situation with
freedom of speech in Kharkiv and the disconnecting of «Simon» from the cable network
"Triolan" what happened "for technical reasons" just before the elections, "Objective-novosty" is
trying to provide information about the opposition in mostly neutral tone (437 sec.). However,
the independent candidates and S. Havrysh and E. Zhylin got extremely the positivity, which
leads to some thoughts about the possible ordering of materials".
Representation priority:
Typically, the programs begin with the national news media (with appropriate newsmakers), then
are followed by the localones with a predominance of the latters. But the issue of " Kharkovskiye
Izvestia " Ukrainian subjects are generally short.
The main nationwide face of power the Premier Azarov, the president appeared on the screen
occasionally (that is, in the subjects of burial of the mayor of Yenakiyevo, a visit to Artek), but is
often mentioned as the first person who signed the law, made statements etc.
The most part of the "Kharkovskiye Izvestia" is represented by direct election propaganda in
favor of candidates from the Governement in majoritarian constituencies that constantly appear
somewhere, help someone, improve something. "The champion" among them is the candidate
foe the people’s deputy Pisarenko the active work of who even more than Azarov’s or mayor of
Kharkiv G. Kernes’s is reported.
In "OTB-novosty", except Azarov, Yanukovych and Tigipko Tabachnik Kharkiv Governor M.
Dobkin, the chairman of Regional Station Administration S. Chernov often performed.
If the subjects of " Kharkovskiye Izvestia " and "OTB-novosty" showed the United Opposition,
as a rule, there were the materials of the trial of Yulia Tymoshenko.
"Objective-novosty" gave the broadcast in a balanced matter for the speeches from various
politicians from the government and the opposition. Among them the independent candidates
Gavrish S. and E. Zhylin come.
Manipulations and media effects description:
The main manipulation of "OTB-novosty" and "Kharkovskiye Izvestia" is a one-sided
presentation of information: the news about the Government and the PR only positively
submitted, in the negative tone there is the information about UO.
"Ordinary citizens" that give their comments are chosen in a biased matter. If it is a "better life",
which is due to the PR, Kharkiv residents speak only positively. When they talk about the
opposition they always criticize it.
If (very rare) the word is given to the opposition supporters, then, as a rule, they look stupid, or
they pull out their words of context, and then criticize. So in the subject "Kharkovskiye Izvestia"
of August 14 the direct speech of Vlasenko (20 sec.) was given. That videoconferencing in court
is not provided by law, and only "the appearance in court is mandatory". These words are
followed by the offscreen commentary that Tymoshenko has been refusing for the long time to
appear in court.
Also, the last word in all subjects of "OTB-novosty" and "Kharkovskiye Izvestia", citing the
opposition remains for the commentator, expert or journalist who submits information to the
negative tone regarding UO.
Monitoring report on the press in Kharkiv region
The media monitoring includes 3 regional printed editions, namely:
«Slobidskyi Kray», «Vremia», «Vecherniy Kharkov».
The object of monitoring includes 6 main political parties: Party of Regions, United Opposition - «Batkivshina», UDAR, «Svoboda», CPU, «Ukraina –
Vpered!»
GENERAL TENDENCIES
Coverage of pre-election processes in the printed media is quite balanced. During the report
period the major part of materials was connected with registration of candidates from different
political parties and self-nominated candidates.
The main attention of the media was paid to Party of Regions (33209) and United opposition
(22520).
CPU obtained 16667 printed signs, UDAR – 19722, «Ukraina – Vpered!» – 14816, «Свобода»
– 2039, self-nominated candidates - 7713.
At the same time, the regional newspapers contain information about social initiatives of the
Cabinet of Ministers and the President. For example, «Drugs for hypertensive patients have
become cheaper», etc.
Comments on maximal and minimal indicators of attitude.
«Vremia» is the most popular informational newspaper of Kharkiv region. Almost each
of its issues contains analytical materials concerning the election campaign. During the last week
evidently ordered materials, so called “jeans”, were published.
«Vecherniy Kharkov» positions itself as an independent edition. At the same time,
materials about the election processes have started to be published and there may be more
materials in future.
«Slobidskyi Kray» being the official edition of Kharkiv region state administration and region
council is relatively politically non-committed so far, it has mainly published CEC messages
about candidates registration, and, of course, of a neutral attitude. It continuously gives materials
about the region council work with comments of the council head S. Chernov.
The most positive attitude is seen in materials about Party of Regions, United opposition and
«Ukraina – Vpered!» 10814, 12451 and 12182 signs correspondingly. The first three parties with
the neutral attitude are Party of Regions, CPU and “Udar” - 20445, 10435 and 9949 signs
correspondingly. The leaders with the negative attitude are Party of Regions and United
opposition 1950 and 1353 signs correspondingly.
Priority of presentation (which party is in the first topics and on the first pages – without
figures).
The first pages of the newspapers have information about social initiatives of the
government bodies, neutral photos and materials about public events, meetings, etc.
Topics (without figures).
Party of Regions: President signed the law about languages; Zero inflation; The head of the
region council congratulated builders; The region council will encourage communities to put
forward proposals on improvement and beautification.
Party of Regions; United opposition: «Lists of United opposition and Party of Regions have been
formed according to different criteria».
United opposition: CEC sees no reasons for refusing participation in elections from the United
opposition to A. Avakov; the Opposition is taking part in the elections as a united front including
8 biggest parties.
«Udar»: Will the Ukrainian policy be European?
«Ukraina – Vpered!» is leading new politicians to the Supreme Council; List of new faces.
CPU: Piotr Simonenko: «State is we, the people».
Speakers (without figures).
The main speakers from Party of Regions are V.F. Yanukovych, M. Azarov and the head of
Kharkiv region council S. Chernov.
The main speaker from United opposition is A. Yatseniuk.
The main speaker from CPU is P. Simonenko.
«Udar» - V. Klitchko.
«Ukraina – Vpered!» - N. Korolevska
Description of manipulations and media effects.
No manipulative technologies have been used by the newspapers so far.
Report on Internet monitoring in Kharkiv region
During July 30 - August 19, 2012 the most attention of local Internet media was focused on the
reporting of the election campaign, the issues related to the the trial of Yulia Tymoshenko in
Kiev, the 2nd trial of Yuri Lutsenko, the signing of controversial language law by Yanukovych
and the events around it, checking / failing to initially registration of the parliamentary
candidates Yulia Tymoshenko, Yuriy Lutsenko, A. Avakov and A. Shevchenko, Kharkiv
preparation for the City Day and "cat, for who the grandmother promised her house because the
grandson voted for the PR ".
And if Kharkiv Web sites had roughly equal characters to the PR (167,923) and the United
opposition (164,574), the ruling party got more critical and negative materials (91 404) than
opponents (43 743). This may be explained by the fact that under the almost complete control of
the Governement of local television stations, the opposition started to actively work in the more
free internet space.
Also, unlike the television, where virtually there was no mention of other political forces, except
the PR and UO (occasionally – the CPU), in the Internet we can read news on all subjects of the
race.
Comment of maximal and minimal tone indicators:
"ATN" as a publication close to the opposition, paid a larger part of attention to the negativity of
the PR (26,145 print characters). However, for the sake of objectivity, it should be noted that the
PR was reported in the news that were in positive tone (4282), which was only a 2.5 less than
positivity about the United opposition (11,294 print characters). Other parties are poorly
presented in the materials of "ATN".
"The main things" which are considered close to the oppositional and disgraced former governor
of Kharkiv region A. Avakov, about the United Opposition are written mostly neutral and in
positive tones (the latter scored 37,118 print characters), while for the PR the majority of
negative tone (64,274 print characters). Also, the CPU and Ukraine – Forward got a bit of
criticism
"Horodskoy Dozor", which, however, went for a few years the way from "orange" website to the
edition that fully supports the Government in the face of the PR (firstly Kharkov local one),
during the election give the information from one side. So, the PR was reported in 23,682 print
characters of positivity (the actual lack of negativity), the United Opposition got 34,017 print
characters of negativity. "Horodskoy Dozor" also gradually remembered other political forces,
except "the Svoboda".
Representation priority:
On the Internet, there is no 1 columns." The pictures presented news heroes, who are for the
most part the politicals of national scale and Kharkov citizens Avakov, Dobkin and Kernes.
4. Topics:
"ATH":
German doctors need to protect against stress Tymoshenko
In OL considered normal presence in the parliament guards and drivers
In the Sumy region killed a member of the All-Ukrainian Union "Freedom"
Azarov said that the scholarship will raise
MPs will buy watches in the amount of 400 thousand hryvnia
Timoshenko won the prize of Pope Boniface VIII
CEC registered Avakova for the deputies
Players do not become a member
EU Ambassador to Ukraine Tymoshenko Teixeira discuss future relations between the EU and
Ukraine
Court of Justice has upheld the decision of the CEC to Tymoshenko and Lutsenko
Regions deputy, who fled from the accident scene, arrested
Media: Tabachnik deadline is extended to the universities
CEC registered Shevchenko
MP from PR threatens journalist judgment because ... cowards
Dobkin did not see the hit Hire
Tabachnik has promised that the first graders will all textbooks
He demanded to demolish a billboard with his grandmother
Dobkin wants to take away the land from the "bad" farmers?
Rybachuk: Yanukovych suggested Merkel buy Tymoshenko for seven billion
In the Donetsk region been distributed TV tuners from Klyueva
Azarov promised kindergartens without queuing
Ukrainian Cinema budget reduced by 42 million USD, without the knowledge of
Cinematographers
Cat and grandmother - the most successful political spin doctors of Ukraine
"Home":
Yanukovych hopes for the wisdom and experience Simonenko
Communists killed Kurbas. This day in history.
Freedom: "Freedom" approved the list of candidates for people's deputies. Schweich - eighth
"Beat": "Ukraine ahead!" Called the top five, and the Royal Party Klitschko sponsored PR.
Could be a People's Deputy Andriy Shevchenko?
"Ukraine ahead!" Called the first five
"Ukraine - Forward!" is an artificial project Bankova.
Communist Alexander will stand in Kharkiv on 171 th District
Shevchenko prove residence abroad is problematic
The Cabinet approved a program for the disabled by 15 billion
U.S. court wants to question Tymoshenko videoconference
Camera elections will not help
The trial of Lutsenko
Canada calls for sanctions against the "regime of Yanukovych"
Azarov considers that there should be only three "major": he, Yanukovych and Lytvyn
Karpachova believes that the West does not recognize the results of elections in Ukraine
The CEC did not see problems for Avakov
Political analyst for a meeting with intellectuals Yanukovych: "the boys lit a bespectacled"
Yanukovych signed a "language" law
CEC registered the opposition without Tymoshenko and Lutsenko
Tymoshenko: Yanukovych like a gorilla in a cage
Azarov explained that "Vitina thousand" - is not there some kind of "Julia's one thousand"
Azarov: salaries and pensions rose, prices stable
Chechetov: the failure of Ukraine at the Olympics in 2012 to blame the opposition
The court will announce the verdict Lutsenko August 17
Lutsenko called on Ukrainians "to fight the Mafia"
Tymoshenko's lawyer admits videoconference in the trial of force to
Ukraine offers the same sanctions as those applied to Belarus - human rights activists
CEC registers Tymoshenko and Lutsenko, if so decided by the court
Former Ambassador: the language is taken before select home
Tymoshenko has refused to be present at the court session
"Regionalization" - the voters: "I'm always broke the law Always! Got it?"
Authorities refused Melitopol Gritsenko a meeting with residents
Yanukovych's team are the backbone of criminals - M.Leontev
Dobkin did not see the beating of journalist
Yanukovych sidekick bought a car for 2 million
Shevchenko received in "Dynamo" 2000 hryvnia per month
In Kharkov, activists have found a new place to picket in defense of the Ukrainian language
Lutsenko Protection filed a cassation
"Do not stick your nose!" Chechetov angry that people are unhappy with the overlap of the
streets for Yanukovych
After the elections, will shoot up the price of everything - P.Symonenko
"Above Yanukovych laugh as over W. Bush" - Zhadan
Yanukovych goes to Kharkiv
"There was a time - and prices were falling." In Azarov stated that cheaper products
"Regionals" outwitted themselves with the "language" law
National elections Yanukovych no longer win ever - V.Filenko
Court to "second case" Tymoshenko moved to September 11
Dnipropetrovsk governor feared billboards to grandma
Continues today in Kharkiv court "second case" Tymoshenko
In Dneprodzerzhinsk cut billboards criticizing government
Vasu banned Tymoshenko and Lutsenko to participate in elections
Lutsenko verdict will be announced on Friday morning
People's Artist of Russia section before Yanukovych for "language" law (+ photos)
In Dneprodzerzhinsk cut billboards criticizing government
Vasu banned Tymoshenko and Lutsenko to participate in elections
Lutsenko verdict will be announced on Friday morning
People's Artist of Russia section before Yanukovych for "language" law
Half of the production licenses of gas Zasyadko mine went to his son Yanukovych
Rybachuk "Regionals" steal a half years one budget
Yanukovych offered Merkel buy Tymoshenko "half price" - O.Rybachuk
Azarov said that journalists have little to say about the "pokraschennya"
German doctors travel to Kharkov to Tymoshenko
Media: By beating boards "grandmother with a cat" - in search, the owner - in intensive care
MEP: EU and WTO should freeze agreement with Ukraine
Azarov: Ukraine will be among the leaders of the 2016 Olympics
Night "hits gepy" smashed "language" rally in Kharkiv
Grandmother and cat blew Internet
In Kharkov the teleconference involving Turchynov and Gritsenko + (Video)
Moskal Azarov wrote in Yiddish
"People's Self-Defense": Judge falsified documents in the case Lutsenko
U.S. calls on the government of Ukraine to release Tymoshenko and Lutsenko
Rook: Yanukovych to finish worse than Gaddafi
Czech Senate called on Ukraine to release political prisoners
Karmazin said Lutsenko meaningless sentence
Tymoshenko has not yet been able to move independently - doctor
Lutsenko verdict showed that the government was ready to do anything - "Fatherland"
Kernes will run on the highway
Even Balogh in shock from how to deal with Lutsenko
"City Watch":
In Kharkov BYT deputies beat journalist
Published a full party list of the Royal
Azarov calls from the cops be tough with majors
In the new academic year will increase scholarship students and orphans
Named the top five "money bags" opposition leader Avakov
Kharkov organized festivities in honor of the adoption of the law on languages
Yanukovych Tymoshenko allowed to judge by the video
The new Law on the Legal Profession: guarantees of free legal aid and lawyer self
Tymoshenko was brought to another criminal case
CEC registered self-promoted three deputies from the Kharkiv region
Tymoshenko's neighbor in the ward were discharged, and Vlasenko again sounding the alarm
CEC refused to register Yulia Tymoshenko and Yuriy Lutsenko
The new academic year, ten schools will Kharkov modern stadiums
Vlasenko tried to throw green paint 25-year-old from Kharkov
Tymoshenko has again refused to appear in court
The court rejected the claim of the illegality exception Tymoshenko and Lutsenko from the
electoral list of the opposition
Yanukovych signed a law on emergency care
Ukrainian President Viktor Yanukovych is going to Kharkov
In the language law should amend (Yanukovych)
Sadowski postponed the case to September 11 Timoshenko
In Kharkiv, again trial on UESU. Demonstrations are peaceful
Mikhail Dobkin told about the implementation of projects: City of the future and technopolis
Pjatihatki
Kharkiv region in the lead for the implementation of the presidential program of affordable
housing
As Mikhail Dobkin bake pancakes (PHOTOS)
Yanukovych signed a law on employment Basics
School of Ukraine are ready for the new school year (D. Tabachnik)
In Kharkov German doctor came Tymoshenko
Autumn stream of European tourists poured into the Kharkiv region (Mikhail Dobkin)
Lutsenko announced the sentence, two years of imprisonment
The first school opened in Kharkiv stadium after reconstruction (PHOTOS)
Top 5 candidates who do not fall into the Radа
5. Speakers (no numbers).
The majority of speakers are politics of national scale (Yanukovych, Azarov, Tabachnik,
Gritsenko, Symonenko) and Moskal, Rybachuk. There were many quotes of Yuriy Lutsenko in
connection with his "last word" in the 2nd court over it.
More quotes were from Kharkiv citizens Dobkin, Avakov, Kernes etc.
6. Manipulations and mediaeffects description.
The main manipulation is biased, of one-sided presentation of information to a large proportion
of materials. This, unfortunately, is typical for all 3 editions. As well as using a "game" with the
names and photos. Even if news about the political opponent is positive or neutral, it is often
prepared the header of negative content and the same picture.
The Internet edition of "Horodskoy Dozor" used such manipulations in materials about the
United Opposition (primarily - Tymoshenko).
The opponents are reciprocal to the Internet pages of "ATN" and in a greater mesure as for the
"main things".
LUGANSK
Report on Lugansk TV monitoring
During July 30 - August 19, 2012 the monitored news broadcasts of regional channels the State
Television Radio Company «LОТ» and the independent TV channel "IRTA" are coming in
armhole-time. The daily total duration of their working days: 35 minutes (three issues of News)
for LOT and 35 minutes (two news releases) for "IRTA". At the weekend there are two news
releases on "IRTA" with the total duration of 30 minutes. In general, the time was devoted to
activities of monitoring, approximately 6% of airtime. Of them, 69.6% are positive staining
materials, 18.1% are negative connotation, 12.3% are neutral information.
About two-thirds of the time are devoted for the reporting of the Party of Regions - 2360
seconds. The reporting of the United Opposition and the party "Udar" are essential according
550 and 516 seconds. The reporting of the Communist Party and the Party "Ukraine-Forward" is
made in 70 seconds, the party "the Svoboda" is not mentioned in the news channels of Lugansk.
The most active in positive activities is the Party of Regions - 1921 seconds, or 75% of total time
is devoted to this party. The positive activities of parties "the Udar" and "Ukraine-Forward" are
also reported. Positive materials about the United Opposition and the Communist Party were
absent.
The United Opposition is the most active in negative stained reporting of its activities - 550
seconds, or 81% of all negative information. The negative material is following in relation to the
CPU (70 seconds) and the Party of Regions (60 seconds). The negative materials related to the
parties "the Udar" and "the Ukraine-Forward" are also placed.
The general nature of the election materials is not submitted by Luhansk channels as priority, it
comes almost never on the first place in the news. The exceptions are the subjects about the
conference of the Party of Regions, the Congress of the Party of Regions, which were given in
the news of LOT on the first place.
The subjects which in August were given during the most time in news programs of Lugansk
TV: Conference of the Party of Regions, the Congress of the Party of Regions, the Congress of
the party "the Udar", the Congress of the "Ukraine-forward", the information about violations
that allegedly allowed to the opposition useful materials about candidates from the Party of
Regions in majoritarian positive assessment of the electoral program of the Party of Regions,
discussing the fact of signing by the President of the law "On the basis of the language policy"
Speakers in the subjects of news broadcasts were Viktor Yanukovych, Mykola Azarov, Natalie
Korolevska, Vitaliy Klitschko, Andrey Klyuev, Volodymyr Medianik, Volodymyr Goncharov,
Ludmila Kirichenko, Vladimir Prystiuk, Spiridon Kilinkarov.
During August two channels, which materials are monitorized as for news broadcasts showed
absolutely identical materials on party congresses of "the Udar" and "the Ukraine-Forward",
which indicates that these materials were provided by TV company in the finished form. The
reporting on events in the PR was of clear propaganda nature, and included extensive fargments
from the criticism of the United Opposition. For TRC "IRTA" the inclusion of information about
news events, the main characters of candidates for people's deputies of the Party of Regions was
characteristic: the subjects of such programs are similar with the duration of 200-230 seconds the
direct speech of a "hero is required." In the news content of LOT they used this technology:
during the meeting of the City Council along with the Mayor etc. they showed the candidate in
County 109 from the PR Vladimir Medianik, but his name is not sounded, his spesch isn’t
sounded either.
In general Luhansk regional TV channels are the biggest manipulation tools in August on behalf
of the Party of Regions.
Report on Lugansk Press monitoring
During July 30 - August 19, 2012 the publications of regional newspapers were monitired: the
newspapers of Regional Council "Nasha Gazeta" the implied independent "Luganska Pravda"
the commercial "XXI vek" and "Rakurs-plus." The newspaper «XXI vek" was the most active in
the distribution of materials that can be considered related to elections, "Rakurs-plus" was less
active, "Nasha gazeta" gave a formal notice in neutral colors. The overall print media materials
contained 53.4% of negative connotations, 30.3% of positive ones, and 16.3% of neutral
information.
The most active print media of Lugansk region reported the activities of the Party of Regions
(45,391 print characters) and the United Opposition (40,724). They considered twice less active
the parties Ukraine-Forward"(20416) and "the Udar"(14397). The activities of the Party "the
Freedom" (3168), the CPU (2546) and of the independent candidates (1343) are paid much less
space.
The most active in positive activities are reflected from the Regions Party - 31580 point
characters that take more than a third area of all materials of positive direction. There are twice
less positive materials concerning the United Opposition (15,813) and "the Udar" (13,879). The
smallest of these materials concerned the party "Ukraine-Forward". The materials positive in
tone regarding the CPU, "the Svoboda" and the independent candidates are absent.
More than half the area of materials are related to the negative connotation of the United
Opposition (20,750), half of their score for the Party of Regions (10 643), four times less to the
party "Ukraine-Forward" (5359). There are the least of negative materials about the CPU (1364)
and the independent candidates (671). Regarding to "the Svoboda" and "the Udar" such materials
are not located.
None of the materials that would report the activity of election candidates are not on the first
page of publications, but at the first turn the materials that positively reported the activities of the
Party of Regions take place. Other materials are provided on the second and third publications
pages.
Topics that are covered by the print media: Campaign nomination and registration of candidates,
the CEC decision on the registration of candidates, the press conference of Moskal in Lugansk,
the materials of staff writers on political platforms and candidate lists, materials research
"Honestly".
In the reporting period they characterized the fact that newspapers "XXI vek" and "Rakurs-plus"
materials about the Party of Regions, the party "the Udar", "the Ukraine-Forward" were
completely identical. That is, most of these materials are not copyrighted materials and are given
to journalists editions and provided for a fee by the writers of the headquarters. Typically such
materials contain both texts positive staining on some subjects and texts to other negative
direction.
Report on Luhansk websites monitoring
During July 30 - August 19, 2012 Internet sites "Vostochnyi Variant" and "Skhid-info" In
general, these materials contain the information 22.9% of positive direction, 24.4% of negative
direction and 52.7% of neutral information.
Almost the half the volume of publications is accounted for the reporting of the Party of Regions
- 59,572 point charachters (47.7%). Three times less information was given regarding the United
Opposition (16,355), the CPU (16193), the independent candidates (14,076) and the party
"Ukraine-Forward" (10078). The least information concerns the party "the Svoboda" (4949) and
"the Udar" (3623).
The most active in positive activities the Party of Regions considered - 26686 prnt characters, or
93% of all subjects of positive connotation. 13 times less positive materials the United
Opposition has (1927). For other entities the monitoring of positive material is not placed.
The most active in negative reporting the activity is considered the Party of Regions – 11333
print markes or a third of all negative information. Twice less negative information is reported in
respect of the United Opposition (6742), the CPU (6303). There is less located negative
information about the independent candidates (3163), the parties Ukraine-Forward. The least
negative information is reported about the party "the Udar" (343). There is no negative
information about the party "the Svoboda".
The total amount of positive materials placed in Luhansk Internet publications predominates the
amount of material of negative connotation only for the PR.
Topics that were most common in Lugansk online: Campaign nomination and registration of
candidates, income certificate of candidates, discussing the electoral programs, a visit to Lugansk
region Gennadiy Moskal, the philanthropy of candidate of the Party of Regions Volodymyr
Medianik, the bribing of voters from the team of the candidates Sergei Shakhov, the registration
of candidates - "doubles" in law enforcement for violations of the election.
Manipulations description: in the material about the independent candidates neutral content
information is often reported with hints of humiliating content as for the candidates, some
materials related to the Party of Regions, were identical in the " Vostochnyi Variant" and "Skhidinfo".
Central Region
Vinnytsia
VINNYTSIA
A report on the results of monitoring of Vinnytsya television
During July 30 - August 19, 2012 the Vinnytsya TV channels devoted the most attention to
registration of the party lists for the deputies to the Parliamnet of Ukraine and analysed why the
representatives from Vinnytsya region had not pass into the party lists. At the same time an
active attack began on consciousness of the audience in cherishing of preferences to certain
parties and candidates in the Parliamnet of Ukraine, that is frankly supported by the that or other
TV channel. The most ether time in news was given to the Party of regions, the Communist
Party of Ukraine, the candidates to majority constituency, who will be able to pass into the future
factions of the registed parties and to the leaders of regional level. The other parties are
demonstrated extremely rarely - only in the plots about the lot of the parties and determination
of the candidates on the districts.
In the positive key, the signing by the president of language law is given. On the contrary it is
ignored the massive meetings against its acceptance.
Th basic media-effects are related to the use of official position by the politicians for producing a
positive image of the party, cherishing the preferences and antipathies by the channels, creation
of positive or negative context by the means of sequence of the plots, irony. And yet the use in
the televisional news of genres that does not correspond to actual character of the news. For
example, the plot about a festive concert in the rayon center Yampil, the information about the
candidate in people’s deputies Oleksij Poroshenko, the father of minister for economy Petro
Poroshenko was covered during 8 minutes, taking into account that the total amount of the plot
was only 30 minute.
The part of electoral content from general news content of the TV news:
ТRC "Vintera" - 25%
ТRC "Vinnychchyna" - 40%
The tendencies of coverage of activity of the political parties by television media:
"Vintera". The
newscast lasts 30 minutes, final newscast - 40 minutes. The first plots are
devoted to the initiatives of the president and government, mostly in the positive key. The
considerable part of the plots are related to how the chairman of the Vinnytsya Oblast State
Administration Mykola Dzhyga distributes the reanimobiles first of all in the district, where he is
a candidate to the Parliament of Ukraine, which are provided by the Ministry of Health of
Ukraine within the framework of realization of experiment in the Vinnytsya area and the
reforms in medical industry. On the whole, the plots in relation to reform of medicine are given
in positive or neutral key without any regard to the real dissatisfaction of the population.
The self-nominated candidates, the minister for economy Petro Poroshenko and his father were
also presented in this channel.
TRC "Vinnychchyna" demonstrates openly the support to the representatives and the leader of
the Ccommunist Party of Ukraine . The representatives and the speakers of the Party of Regions
are presented rarer in 4 times . And if in the first week the party of power was demonstrated
more in the positive or neutral key, then the last weeks - more in the negative key.
A channel assumes the journalistic estimations, uses the media effects. Thus the plot about an
incident that happened in the Lviv area between the members of the komsomols which are the
candidates on majority districts and local national- directed patriots on a background tavern
music. A channel covers activity the president and government actively. And the social
problems of the region are given through the prism of vision and decision of the candidates from
the CPU.
The both channels give the unbalanced information.
The basic themes:
1.Forming of lists of candidates on a deputy mandate.
2. The candidates to majority constituencies.
3.Language question.
4.Medical reform.
5. how littlecomplete rural schools survive.
6. Proceeding in work of sugar-houses.
7. Initiative of the president and the government.
Speakers:
1. Victor Yanukovych (the PR)
2. Mykola Azarov (the PR)
3. Mykola Dzhyga is a chairman the Oblast State Administration (the PR)
4. Serhij Tatusyak is a chairman of oblast council, (the PR)
5. Petro Poroshenko is a minister of economy as self-nominated candidate
6. Petro Symonenko is a leader of the communist party of Ukraine
7. Valery Bevz is the people’s deputy from the CPU, the candidate to the Parliamnet of Ukraine
A report on the results of monitoring of the Vinnytsya press
All editions monitored the theme related to forming of the party lists to the Parliamnet of
Ukraine and the candidates on majority districts. Comparatively with the TV channels they
presented more balanced information, however the tendency of frequency of information about
the visits of public servants with a working visits, who in actual had the electoral purpose took
also place. The activity of government and the initiatives of the president, except the acceptance
of language law remained out of the eyeshot. Thus the more than a half of information,
announced about the party of power, was positive due to the large volume of political
information in the communal edition ". One can trace the obvious support of the power forces
by a newspaper "RIA", that presents itself as independent and objective edition. The weekly
"33 kanal" that has the most circulationin the region covers consistently both the power and
opposition political forces . And for this period the edition "Realiyi" looks balanced most of all,
where all political parties that in opinion of experts have a chance to pass in the Verkhovna rada
are covered in an identical degree.
On the first columns of the editions there were the articles of social character, illustration of
criminal histories and only a newspaper " Vinnychchyna " presented a little area yet and for the
leaders of the region.
In this electoral season some candidates to majority constituencies decided to create the editions
in their districts. Probably, that is why the considerable part of information related to the election
goes through the regional weeklies directly from the districts.
Main themes:
1. Language question, mass meetings of protest.
2. Organization of electoral process
3. Liquidation of the largest in the Europe repository in Shargorodskyi district on the initiative
of power
4. Medical reform - the reanimobiles from the state, as a visiting-card of the chairman of the
Oblast State Administration Dzhyga on his electoral district.
5. Proceeding in work of sugar-houses - due to
interference of the regional power.
6. The festival "The crystal sources", organized by a candidate in deputies of the Parliamnet of
Ukraine , by the member of the National Council on television and radio broadcast of Ukraine
Oksana Yelmanova (Kaletnik)
Speakers:
1. Victor Yanukovych, the president (the PR)
2. Mykola Azarov, the premier-i minister (the PR)
3. Mykola Dzyga, the chairman of the Vinnytsya Oblast State Administration (the PR)
4. Serhij Tatusyak, a chairman of oblast council (the PR)
6. Lyudmyla Scherbakivska the Batkivschyna United Opposition
7. Serhij Prodan the Svoboda All-Ukrainian Union
8. Oksana Yelmanova (Kaletnik) – a self-nominated candidate (the PR)
9. Arseniy Yatseniuk the Batkivschyna United Opposition
The part of electoral content from general news content in editions:
"Vinnychchyna" - 40%
"33 kanal"
- 25%
"Realiyi" - 20%
"RIA"
- 15%
Tendencies of illumination of activity of political parties :
"Vinnychchyna" covered mainly the activity of the party in power. However it diluted positive
information with neutral information. The activity of the Batkivschyna United Opposition was
covered half as much - in the context of pre-election congress, the cases of Y.Lutsenko and
Y.Timoshenko and the discussion with the ironical authorial estimation of the results of
discussion of election programme of the United Opposition. On the whole the edition cherishes
the positive image of the Party of Regions both through coverage about families of regional
leaders, and through presentation of their high morality covered in materials about their
participating in the mass opening of churches in the different districts of the region. There was
not a single number for the given period, that had no "jeans" - so called hidden prepaid political
advertising. A newspaper uses often the method of manipulations with bringing in and reference
to other information resourses that have irrefutable authority in the society.
On the whole "33 kanal" sympathizes perceptibly with the Batkivschyna United Opposition and
from time to time criticizes the power and the party of power. It conduct methodically the
analysis of candidates to the Parliament of Ukraine. It analyses the possibilities and the prospects
to get the Parliament of Ukraine aof local politicians and authoritative persons in the region. The
basic themes for this edition became the acceptance of language law and policy of the
government in relation to payments of indemnifications to the peasants. The edition did not also
ignore other initiatives of the government, as the payment of the grants to our olympians. The
materials about the congress of "Batkivshchyna" and the Udar party look like "jeans"very much,
though the style of the edion was kept. On the whole, a weekly does not change to its tradition
and tries to hold the balance of political materials.
On the whole “Realiyi” gives different positions, points of view, political looks. It was shortly
reported about pre-election congresses of the parties that had chances to pass into the Parliament
of Ukraine. If there is an occasion, a weekly does not ignore the themes that, maybe, are
unpleasant for the party to that this newspaper sympathizes with. In the letters of
correspondents, and also in authorial materials the populist statements are criticized about the
improvement of life, overstating of indexes of harvest and others like that. A newspaper did not
crush information about all PR trips with provision of the reanimobiles, but collected them in
one general review. It did not fall silent the information that the office of public prosecutor of
the region "compelled" a company that relates to the family of the Minster of Economy
Poroshenko "Agroprominvest" to pay almost one and a half million hryvnyas into the state
treasury. On the whole, the interest is devoted to all parties and, mainly, in the neutral key.
Though its declarations about objectivity and unbiaseness, however,lately "RIA", presents the
materials of thepre- paid character from the side of power. Mostly, it is aimed at to "bleach" the
law that obviously is not perceived by the Vinnytsya citizens, or to "slander" a politician, or not
comfortable publicman, as it was done with a regional co-ordinator of the movement "Chesno"
Victor Malinovskyi. The analysis of electoral rolls, that was done by edition mostly represented
through the row of expert comments that are the basic source of evaluation judgements.
Sometimes a newspaper produces some current questions which are important, or avoids
coverage of some political histories. However the weekly did not miss the opportunity to cover
extremely negatively about the Svoboda All-Ukrainian Union . All attempts of some authors to
cover objectively the runni ng of the election campaign was finished with the " shooting down "
of their materials.
A report on the results of monitoring of the Vinnytsya web-sites
The Internet - editions on the first week after the official start of the election campaign tried
very carefully to select everything, that it is related to the electoral process and all, that will
help to lay down an objective picture about a the candidate in deputies, or actually the party.
However then the certain bias began to show up. In a greater degree it is related to Vinnytsya.
Info, whose attention and mostly positive key are devoted to the candidate in people deputies
Petro Poroshenko, his family and his command that he leads to the Parliament of Ukraine. In the
Internet - edition it was analysed most actively the participants of electoral races, giving
official information from the web-site of the Central Election Committee.The iInformation that
touched the representatives of the party of power was mostly given in neutral context.
It was traced the preferences to the representatives of opposition forces, although the amount of
materials about them was less. The actions of the government was covered considerably more
with the appropriate comments of the Prime-Minister. But all initiatives of the president and the
government were not analyzed.
Themes of the report period:
•
Yanukovych legalizedthe realization of the judicials meeting in the mode of
videoconferences.
•
The command of Petro Poroshenko declared about participation in election
•
Language question
•
Criticism of actions of agrarian minister Prysyazhnyuk
•
Social initiatives of the president and the government
•
Incident that happened to the known journalist Mustafa Nayemov.
•
All more Ukrainians search a justice in the European courts.
•
The places of the representatives of Vinnytsya region in the electoral rolls of the parties
•
Revival of starting sugar-houses
Speakers:
Victor Yanukovych, a president (the PR)
Mykola Azarov, a prime- minister (the PR)
Petro Poroshenko, a minister for economy, a candidate in people’s deputies
Арсеній Yatseniuk, an opposition leader
Mykola Katerynchuk, a candidate in people’s deputies from the United Opposition.
Lyudmyla Scherbakivska, a chairman of regional organization of the Batkivschyna United
Opposition, a candidate in people’s deputies.
Mykola Dzhyga, a chairman of the Vinnytsya Oblast State Administration(the PR), a candidate
in people’s deputies
Ivan Movchan, vice-chairman of the Vinnytsya Oblast State Administration (the PR)
Ljubov Spiridonova, vice-chairman of the Vinnytsya Oblast State Administration (the PR)
Tendencies of coverage of political parties :
At the beginning of the start of electoral campaign Vinnytsya. Info began actively to represent
the visits of the governor of the region with the gifts - reanimobiles. To the statements of the
minister for economy Petro Poroshenko and the prime minister Mykola Azarov it was given
sufficiently much attention. What testifies to the web-site bias: in general the Internet - edition
does not only give the positive text concerning the family of Poroshenko and their participating
in an electoral process but also presents huge photo-reports. In the end the similarly in detail
reports was done from the congress of the Party of regions. Also the Internet - edition presents
the history of conflict of the journalist Mustafa Nayema with the guard of the father of the
candidate in deputies Oksana Kalyetnik, Mykola Kalyetnik. Thereat the material is given in the
extremely negative key (1 point) in relation to the Party of Regions. The statements of the prime
minister Mykola Azarov are published here quite often. Thus in the most degree the Party of
regions is presented mostly by Azarov. And the CPU was mentioned only in the context of the
congress and the activity in the Parliamnet of Ukraine. The web-site did not miss the reproach
from a prime minister in an address to the opposition forces. It was presented his speech which
stated , that the opposition stole the victory from many Ukrainian olympians. He sas, that all
internal problems are necessary to be settled in the country, but not to take away on the public of
foreign country. Tarasova pravda - Vinnytsya politychna demonstrates more hard position in
relation to the actions of the party of power, the politics of government in relation to the
purchase of grain-growing in connection with a drought. The edition exposes to the doubt of
initiative of the government in relation to indemnifications, states ironically. Similarly with the
stake of irony it writes about some initiatives of the governor. The internet site presented the
materials in the negative key about the machinations in the agrarian sector of the branch
minister Mykola Prysyazhnyuk. From the beginning the edition traced the running of the issue
on the language law in Vinnitsya region . And with the reference to the head of regional scouncil
Serhij Tatusyak it placed information in positive key(5), that confirmed that in Vinnytsya region
they do not see the grounds for introduction of the regional language. On the whole the balance
of presence of the parties that have a chance to get to the Parliament of Ukraine is not adhered.
DNIPROPETROVS'K
Report on the results of Dnepropetrovsk TV monitoring
During the period July 30 - August 19, 2012 at Dnepropetrovsk TV news subjects about the
Party of Regions totally dominated. This is not surprising: firstly, it is the historical core region
of PR, secondly, the local authority personally interested in the result of the election.
The subjects located on Regional TV about the PR consist 5752 second of broadcast news and
only 148 seconds are for the CPU. There is no other political news. The political news reported
the activities of the the President and the Cabinet, aimed at improving the life (usually early
release), then good deeds of the representatives of the Party of Regions the people’s deputies
Soloshenko and Tsarev (current majoritarian candidates), and of local officials the Deputy
Governor Stupak, the head of multifrequency network Butkivskiy, the head of Dnipropetrovsk
railway Momot, the deputy mayor of Dnipropetrovsk Krupskaya, the Deputy Regional Council
Tsyrkina ... The fact that they are candidates from the majority electees of the PR is not noticed.
They open playgrounds, install energy efficient windows in schools, mend elevators, roofs, give
medical equipment, protect the environment for future generations. Speakers in materials are
actually, candidates and grateful "beneficiaries": children, doctors, old people, teachers ... Of
course, the tone is absolutely positive. As for Symonenko it’s neutral.
The channel 34 "showed" the PR in the subjects for 4503 seconds. Theh found place for the CPU
(visit to Dnipropetrovsk of Communist leader Symonenko - 150 seconds), and for "Ukraine Forward!" of Korolevska (Congress) - 165 seconds. Others were not mentioned and it’s strage to
speak of proportions in such circumstances. "The Regionals" on this channel are not less
numerous than on Dnipropetrovsk State Oblast Television Radio Company for one reason – the
channel 34 doesn’t give the information about the activities of the President and the Cabinet.
That's the difference in the total time reporting of the PR. Although the direct reporting of
majoritarian candidates from the PR there may be more. The names are the same as on
Dnipropetrovsk State Oblast TRC, the speakers are the same too. The plans surveys and direct
language are even almost identical. The tone is positive.
This isn’t political advertising, hidden political advertising, even using media effects,
manipulations ... This is continuous propaganda for the PR.
Report on the results of Dnepropetrovsk Press monitoring
During the period July 30 - August 19, 2012 in Dnipropetrovsk press its normal state dominated.
Special bursts of activity, given the campaign was absent. Everybody worked full-time as six
months ago.
The opposition newspaper "Litsa" gave 5 materials about the PR, 4 with a negative tone. The
subjects are the use of administrative resources in its various manifestations. But the interview
with the deputy-majoritarian from the PR frankly surprised. This is an attempt to debunk the
negative myths about him. Never mind that there were advertising labels on the material. The
tone is positive. Although the feelings are different.
The Newspaper of Regional State Administration "Vesti Prydneprovya" placed on their pages
only 4 materials somehow associated with the ruling party. They reported the Congress (Part 2 of
column), the initiative of the President (part 1-2 of column). The peakers are the President, the
Prime Minister, the participants. They also talked about the visit of Deputy Governor Regional
of State Administration Stupak (mandate constituency) and published a short letter of thanks
from the readers of the head of the regional Emergencies Butkivskiy (mandate constituency) for
the cut down tree in the yard of emergency. The tone is positive.
Probably the communist newspaper "Gorozhanin": (according to unconfirmed reports, belongs to
the Communist candidate for the people’s deputy Khrapov) gave three materials. The most
surprised the whole Headlines (plus neighbour column) of A3 software reflections by
Symonenko with 16,878 print characters. Also the newspaper contains materials about the
independent candidates of the PR faction in Dnipropetrovsk city council where decisions are
made by the members of the ruling deputies without the participation of other political forces.
The tone is negative and the materials of rejection by the representatives of veteran organization
of the President’s reforms. And the Communists are good and consistent.
Report on the results of Dnipropetrovsk websites monitoring
During the period July 30 - August 19, 2012 at Dnipropetrovsk internet sites the situation is
much better than on TV and in newspapers. At least, almost all the political forces that interest us
are present.
Thus, the opposition website "Dniprohgad" gave in general 23 materials. Of these the most part
is dedicated to the PR - 9 (with a negative tone - 8, with neutral - 1). Among the topics there is
the use of administrative resources, "the dirt" on candidates from the Party of Regions, the
"language issue" boards "of the grandmother and the cat".
7 materials are about the United Opposition, with only 2 of the negative tone (relating to current
members who are not included in the entrance of the UO list). The rest is the Congress and the
comments about the electoral lists, awarding by certificates of majoritarian of the UO in
Dnipropetrovsk, a visit in Dnipropetrovsk of the opposition deputies Parubiy.
3 negative materials were about the CPU. The subjects are the meeting of the CPU, the list of the
party.
"the Svoboda" - 3 messages, 2 of them with a positive tone, 1 - with neutral). Subjects – the
majority electees, the thoughts about why "the Svoboda" should be in the Parliament.
There was one material about the opposition candidate of Shilov, who said sho may be arrested
because of her self nomination.
Korolevskaya and Klitschko remained unheeded.
Loyal to the government website "Most-Dnepr" gave 28 subjects interesting for us.
Most of them - 19 – are about the Party of Regions (only 3 with a neutral tone, the rest with a
positive one). Subjects - Congress and speeches of participants on it, blitz with local majoritarian
from the PR.
The United Opposition got only 1 negative information wit negative tone from Azarov’s mouth
during the Congress of the PR.
5 positive materials concerned the CPU - from the press conferences of Symonenko, one of
which was in a negative tone as for Korolevskaya and its political force.
"Ukraine - Forward!" appeared once and with a neutral tone.
1 material with a positive tone was dedicated to the party "the Udar"of Klitchko..
KIROVOHRAD
Report on Kirovohrad TV monitoring
During July 30 - August 19 the key attention of regional media has been focused on the process
of nomination and registration of candidates from political parties and movements. Therefore,
the maximum number of references to the leading political forces falls on the first and third
week, when the candidates began to publish their returns. And if there were no manipulations
technologies as for the ruling candidates, but the journalists’ aptiousness was evident as for the
declarations of the opposition candidates. As for political parties the vast number of records in a
neutral tone was recorded in publications about their lists. We can’t say this as for the copyright
comments about specific candidates. It should be noted that the biggest part of discussion was
devoted to the lists of the United Opposition and the Udar Party the regional organization of
which had the scandalous Conference on the nomination of the majority of the candidates,
resulting in two of its leading members leaving the Udar Party. The Party of Regions in the
media area received the maximum attention, as evidenced by the number of seconds, and printed
characters. When the campaign opposition speakers have somehow been "reported" mostly in
connection with a scandal concerning anonymous leaflets about the candidate from the
opposition Valery Kalchenko and Alexander Shatalov, during the third week there was virtually
no chance to call anyone of them except the Communist leader Petro Symonenko.
In general, you can more or less clearly outline priorities of the media region, which are
monitored and the political campaign is likely to be directed not to show positive gains of some
force, and to cover the negative aspects of the opposing political party or its representatives.
Comment of largest and smallest indicators:
The Party of Regions has maximum indicators as for the positive tone on both local channels.
The activities of Kirovohrad Regional Broadcasting are particularly active. The other
representatives of the electoral process have only neutral or negative tone. This primarily
concerns the United Opposition, the Udar and the CPU. Some negativity about the Party of
Regions happens in isolated fragmentary speeches of the speakers from the opposition but
isolated cases. The positivity of ruling party primarily generates regular reporting of the program
"Central Region - 2015" in the context of each region districts that somehow is reported as the
achievement of its members, and the majority of negativity that sometimes occurs is associated
with "heavy" legacy previous Orange government team.
TTV Channel focuses on the presentation of urban life, and therefore has much less politically
neutral information, although there was a substantial positivity for the Party of regions, although
the biggest part of the materials authors of the program seek to report in a neutral tone. It should
also be noted that no other political force in this channel was not represented.
Comment of maximal and minimal tone indicators:
The maximum rates of positive tone on both channels are the PR.
The minimum tone rates are fixed for thUdar Party (press conference of ex-candidates from this
force on their way out of the ranks of the Udar Party) and the CPU (creating of the mass meeting
for the supporting of the Communist leader Petro Symonenko). The positivity of the Party of
Regions is formed by fixing of the Government gains in the framework of the "Central Region 2015" and any positive moment in the life of the city, where there is necessarily pro-regime
candidate Alexandr Shatalov (installation of benches in the park, dismantling of illegally
installed kiosks, establishment of free mailboxes in high-rise buildings and much more).
Representation priority:
The party of Regions - the Head of Kirovohrad Governor Sergei Larin, Alexander Shatalov,
Stanilav Berezkin (majority electees), the united opposition - Valery Kalchenko, but appeared in
a shot only once and then fragmented.
Topics:
The nomination and registration of candidates for deputies of Ukraine.
The program "Central Region - 2015"
Declaration of income of registered candidates.
The implementation of social initiatives of the President.
Speakers:
Sergei Larin, Alexander Shatalov, Stanilav Berezkin
Manipulations and media effects description:
The manipulation is primarily recorded in the final Sunday program "Poglyad," the
representative of which is Andrei Bogdanovich, who also was nominated as deputy as well
promoted. In comments on a meeting of the Communist Party the age of supporters who came to
hear the leader of the communists (mostly children 11 - 15 years) was in an ironic form.
Report on Kirovohrad Press monitoring
During July 30 - August 19 the key attention of regional media has been focused on the process
of nomination and registration of candidates from political parties and movements. Therefore,
the maximum number of references to the leading political forces falls on the first and third
week, when the candidates began to publish their returns. And if there were no manipulations
technologies as for the ruling candidates, but the journalists’ aptiousness was evident as for the
declarations of the opposition candidates. As for political parties the vast number of records in a
neutral tone was recorded in publications about their lists. We can’t say this as for the copyright
comments about specific candidates. It should be noted that the biggest part of discussion was
devoted to the lists of the United Opposition and the Udar Party the regional organization of
which had the scandalous Conference on the nomination of the majority of the candidates,
resulting in two of its leading members leaving the Udar Party. The Party of Regions in the
media area received the maximum attention, as evidenced by the number of seconds, and printed
characters. When the campaign opposition speakers have somehow been "reported" mostly in
connection with a scandal concerning anonymous leaflets about the candidate from the
opposition Valery Kalchenko and Alexander Shatalov, during the third week there was virtually
no chance to call anyone of them except the Communist leader Petro Symonenko.
In general, you can more or less clearly outline priorities of the media region, which are
monitored and the political campaign is likely to be directed not to show positive gains of some
force, and to cover the negative aspects of the opposing political party or its representatives.
Comment of largest and smallest indices:
Party of Regions has maximum exposure for all parameters in all the newspapers in the region.
The activities of newspaper "Narodne slovo" and the weekly "Ukraina-tsentr" were the most
active. Other representatives of the electoral process in this publication are entirely neutral or
negative in tone, except for the CPU, but it for sure ordered the materials, which, incidentally,
were also published by "Kirovogradska pravda" and "Ukraina-tsentr". First of all it concerns the
United Opposition and the Udar Party. Some negativity about the the Party of Regions are
reported in the publications of speakers from the opposition. The positivity of ruling party again
forms a regular highlight of the program "Central Region - 2015" in the context of each regional
districts that is somehow reported as the achievement of its representatives, visit of Tihipko and
its actually stepping reporting for most of the week.
The only substantial publication with a negative tone are recorded in "Kirovohradska pravda"
and dealt with the fairly critical analysis of Kharkiv agreements and that we have in the result of
their implementation.
Comment of maximal and minimal tone indicators:
The maximum rates of positive tone in all three publications concern the PR.
The minimum key figures are recorded for the United Opposition and the same PR.
Representation priority:
Party of Regions – the Head of Kirovohrad Governor Sergei Larin, Alexander Shatalov, Stanilav
Berezkin, Vitaly Hrushevsky (majority electees), the united opposition - Valery Kalchenko,
"Ukraine - forward" - Nataliya Korolevska, the Udar Party - Vitaliy Klitschko.
Topics:
The nomination and registration of candidates for deputies of Ukraine.
The program "Central Region - 2015"
Declaration of income of registered candidates.
The implementation of social initiatives of the President.
Speakers:
Sergei Larin, Alexander Shatalov, Stanilav Berezkin, Valery Kalchenko, Petr Symonenko, Vitaly
Grushevskiy.
Manipulations and mediaeffects description:
The manipulations wew primarily reflected in the weekly "Ukraina-Tsentr", which analyzed with
some ridicule the declaration of Andriy Shevchenko from "Ukraine - forward" the main thought
of the publication was the following: as in Dynamo Kiev Andrey was little paid he decided to
cash in on politics.
Report on monitoring Kirovograd online resources
During July 30 - August 19 the key attention of regional media has been focused on the process
of nomination and registration of candidates from political parties and movements. Therefore,
the maximum number of references to the leading political forces falls on the first and third
week, when the candidates began to publish their returns. And if there were no manipulations
technologies as for the ruling candidates, but the journalists’ aptiousness was evident as for the
declarations of the opposition candidates. As for political parties the vast number of records in a
neutral tone was recorded in publications about their lists. We can’t say this as for the copyright
comments about specific candidates. It should be noted that the biggest part of discussion was
devoted to the lists of the United Opposition and the Udar Party the regional organization of
which had the scandalous Conference on the nomination of the majority of the candidates,
resulting in two of its leading members leaving the Udar Party. The Party of Regions in the
media area received the maximum attention, as evidenced by the number of seconds, and printed
characters. When the campaign opposition speakers have somehow been "reported" mostly in
connection with a scandal concerning anonymous leaflets about the candidate from the
opposition Valery Kalchenko and Alexander Shatalov, during the third week there was virtually
no chance to call anyone of them except the Communist leader Petro Symonenko.
In general, you can more or less clearly outline priorities of the media region, which are
monitored and the political campaign is likely to be directed not to show positive gains of some
force, and to cover the negative aspects of the opposing political party or its representatives.
Comment of largest and smallest indices:
Party of Regions similarly as in the press and on television has maximum exposure for all
parameters in all online publications region. The least mention in the online editions has "the
Svoboda", who raised by their quota the completely unknown to the public candidates.
The site "Vesj Kirovograd" is the actual mouthpiece of the regional administration, so his bias is
beyond doubt. The party of Regions represented virtually exclusively positive or neutral tones.
The United Opposition is followed by the number of characters, but the tone exclusively
negative or neutral. The Udar has the similar picture but far fewer references. The CPU and "the
Ukraine - forward" have roughly the same number of characters in a positive-neutral tone. The
resource "Fotoinform" was more focused on the issues of urban life and rather indifferent
attitude to the political life of the city and the region, but does not shrink sponsored materials
(reporting of the visit of Communist leader Petro Symonenko). Therefore, for all time the
monitoring recorded materials only of the Party of Regions in the positive-neutral tone (mostly
photo illustrations of the program "Central Region - 2015"), and only materials on the activities
and the program bases of the CPU.
Young site "Hrechka" is clearly oppositional in respect of which the adminresource has already
been applied (lawsuit of the Party of Regions). The opposition forces (the Udar, "the Svoboda",
the United Opposition are not represented often, but only in a positive or neutral tone, while the
Party of Regions has actually a continuous negative tone). It seems that the specified resource is
not directed for someone but against the single political force, though he reports about the use of
administrative resource and as for their employees, and as for the newspaper "Kirovogradska
pravda".
Comment of maximal and minimal tone indicators:
The maximum rates of positive tone in all online publications concerns the Party of Regions and
the Communist Party, and the maximum rates of negative tone is divided among themselves the
Party of Regions ("through publication on the website "Hrechka") and the United Opposition.
The minimum tone indicators are the Svoboda the Ukraine – forward.
Representation preority:
The party of Regions is the Head of Kirovohrad Governor Sergei Larin, Alexander Shatalov,
(mandate constituency), the CPU - Petro Symonenko.
Topics:
The nomination and registration of candidates for deputies of Ukraine.
The program "Central Region - 2015"
Declaration of income of registered candidates.
Visit of Tihipko to Kirovograd.
Visit of Petro Symonenko to Kirovograd.
The implementation of social initiatives of the President.
Application of the PR adminresource
Speakers:
Sergei Larin, Alexander Shatalov, Stanilav Berezkin Valery Kalchenko, Petro Simonenko,
Vitaly Grushevskiy.
Manipulations and media effects description:
The manipulations are mostly noticed on the site "Vesj Kirovograd" which often gives
information about opponents of the current government without reporting or presenting ideas of
the most opponents, so confirmation is also the number of mentions - the Party of Regions has
exclusively positive or neutral tone and the United Opposition - negative or neutral.
Poltava
Report on Poltava TV monitoring
During the reported period the regional TV paid special attention the election parties congresses
and the participation in them of the representatives from Poltava, the designation of candidates
for people's deputies, the analysis of their programs and activities. The channel "Ltava" reported
the activities of the government and the President's initiatives, which resulted in the largest
representation on the channel with the Party of Regions.
TC "Visyt" takes balanced and neutral news.
Both channels until recently are not separated from advertisement information from the news
blocks. We shoud mention that the TV channels devoted few materials devoted as for "the
Svoboda” and the CPU and "the Udar".
Tone:
In OSTRC "Ltava" the most airtime is allocated for the PR. The Party of Regions was mentioned
mostly in a positive context. Almost all issues have been devoted to the Party of Regions and
their initiatives at local and national levels. TC "Ltava" publishes news about the actions of the
PR, without mentionning that they are advertising. Also, the channel delivers positive materials
about the ruling party, the President and the Cabinet. Separately, in the evening programs live
broadcasts took place with the regional leaders who praised the initiative and the work of
leadership.
At TRC "Visyt" the information was more balanced. This channel tried to report news not
prepaid by the political parties. The channel puts news subjects of political advertising without
saying that it is advertising. At the same time the broadcaster in contrast to "Ltava" does not
conduct systematic droadcasting with officials who would praise the Government. But these
facts took place. Thus, having broadcasts "The public reception with People's Deputy” Oleg
Nadosha praised the leadership of the country and spoke negatively about the opposition.
Topics:
The main topics were social and humanitarian themes, in which the main role played by the
Party of Regions.
In OSTRC "Ltava" almost all topics were devoted to parliamentary elections, scheduled for
October 28. The main topics were socio-humanitarian, their implementation may be possible
only under the leadership of the Party of Regions. Also they have paid attention to solving public
problems, the problem of agriculture in the region, the solution of public problems.
At TRC "Visyt" most subjects were devoted to the upcoming of the parliamentary elections and
the registered candidates for people's deputies were called, there here the subjects about the rules
of campaigning and doing fair and transparent elections.
Speakers:
In OSTRC "Ltava" the Ukraine's President Viktor Yanukovych, the Prime Minister of Ukraine
Mykola Azarov, the governer Alexander Udovichenko and his deputies. They talked about
Government caring about the people, the problems of the region, the solution of social and
humanitarian problems of the region.
In translating the advertising subjects without the label were noticed the opposition
representitives Serhiy Sobolev, the Udar Party - Vitali Klitschko, the CPU - Petro Simonenko,
from the Ukraine – forward – Nataliya Korolevska, Andriy Shevchenko and Ostap Stupka.
At TRC "Visiyt" the politicals took part only in the advertissment subjects from the Udar Party Vitali Klitschko of Ukraine forward-Nataliya Korolevska, Andriy Shevchenko and Ostap
Stupka.
Manipulation and media effects description:
In OSTRC "Krym" one can see the hidden advertising of the Party of Regions, through the
reporting of their activity only in a positive context. Because of the lack of political opponents of
this poliyical force during the broadcasting and the active endorsement of the party in society a
positive opinion about the PR is created.
At TRC "Visyt" the manipulative techniques were applied.
The monitoring report on the TV in Poltava region for the period from 30 July to 19 August
2012
Monitoring includes the analyzing by two broadcasters:
"Ltava"
"Visyt"
6 political parties with the highest ratings are monitored:
the Party of Regions
the Batkivschyna
the Udar Party
the Svoboda
the CPU
the Ukraine - forward
General tendencies
During the reported period the regional TV paid special attention the election parties congresses
and the participation in them of the representatives from Poltava, the designation of candidates
for people's deputies, the analysis of their programs and activities. The channel "Ltava" reported
the activities of the government and the President's initiatives, which resulted in the largest
representation on the channel with the Party of Regions.
TC "Visyt" takes balanced and neutral news.
Both channels until recently are not separated from advertisement information from the news
blocks. We shoud mention that the TV channels devoted few materials devoted as for "the
Svoboda” and the CPU and "the Udar".
Tone:
In OSTRC "Ltava" the most airtime is allocated for the PR. The Party of Regions was mentioned
mostly in a positive context. Almost all issues have been devoted to the Party of Regions and
their initiatives at local and national levels. TC "Ltava" publishes news about the actions of the
PR, without mentionning that they are advertising. Also, the channel delivers positive materials
about the ruling party, the President and the Cabinet. Separately, in the evening programs live
broadcasts took place with the regional leaders who praised the initiative and the work of
leadership.
At TRC "Visyt" the information was more balanced. This channel tried to report news not
prepaid by the political parties. The channel puts news subjects of political advertising without
saying that it is advertising. At the same time the broadcaster in contrast to "Ltava" does not
conduct systematic droadcasting with officials who would praise the Government. But these
facts took place. Thus, having broadcasts "The public reception with People's Deputy” Oleg
Nadosha praised the leadership of the country and spoke negatively about the opposition.
Topics:
The main topics were social and humanitarian themes, in which the main role played by the
Party of Regions.
In OSTRC "Ltava" almost all topics were devoted to parliamentary elections, scheduled for
October 28. The main topics were socio-humanitarian, their implementation may be possible
only under the leadership of the Party of Regions. Also they have paid attention to solving public
problems, the problem of agriculture in the region, the solution of public problems.
At TRC "Visyt" most subjects were devoted to the upcoming of the parliamentary elections and
the registered candidates for people's deputies were called, there here the subjects about the rules
of campaigning and doing fair and transparent elections.
Speakers:
In OSTRC "Ltava" the Ukraine's President Viktor Yanukovych, the Prime Minister of Ukraine
Mykola Azarov, the governer Alexander Udovichenko and his deputies. They talked about
Government caring about the people, the problems of the region, the solution of social and
humanitarian problems of the region.
In translating the advertising subjects without the label were noticed the opposition
representitives Serhiy Sobolev, the Udar Party - Vitali Klitschko, the CPU - Petro Simonenko,
from the Ukraine – forward – Nataliya Korolevska, Andriy Shevchenko and Ostap Stupka.
At TRC "Visiyt" the politicals took part only in the advertissment subjects from the Udar Party Vitali Klitschko of Ukraine forward-Nataliya Korolevska, Andriy Shevchenko and Ostap
Stupka.
Manipulation and media effects description:
In OSTRC "Krym" one can see the hidden advertising of the Party of Regions, through the
reporting of their activity only in a positive context. Because of the lack of political opponents of
this poliyical force during the broadcasting and the active endorsement of the party in society a
positive opinion about the PR is created.
At TRC "Visyt" the manipulative techniques were applied.
Report on Poltava Press monitoring
During the reporting period, the regional mass media paid special attention the election parties
congresses and the participation in them of the representatives from Poltava, the designation of
candidates for people's deputies, the analysis of their programs and activities. The also reported
the government and the President's initiatives, which resulted in the largest representation in the
press media for the Party of Regions. Public newspapers locate the information about the PR in
the bigger volume than the United Opposition. They write and speak positively about the
initiative of the President and the Cabinet.
We can menation the clear sympathy of the editions to the political forces: "Zorya Poltavschyny"
"Poltavskyi visnyk".
Balanced and neutral "Kremenchuhskyi telegraph"
The newspaper " Zorya Poltavschyny " writes about the PR in a news format, as well as located
on their pages great articles about the ruling party.
"Kremenchuhskyi telegraph" submits its articles with advertizing marked by "rule of
advertising".
Tendencies of political parties’ printings reporting
"Zorya Poltavschyny " periodically report on their pages the news concerning the economic
growth (speaker Azarov). Separately, the edition informs about the development of agriculture,
grain cleaning, prints words of governmntal officials and leaders of the region about the
remaining of loaf bread price (speakers Azarov and the Governor O.Udovichenko).
The publication also regularly talks about the social initiative of the leaders, in particular the
assistance to disabled persons, the assistance to farmers and industrialists.
All materials about the current authorities are in the first part of the newspaper, and the
information about the opposition and political advertising are printed in the middle and the most
recently in the last block of the newspapers. The publication marks advertising articles with
headings and labels that indicate the advertising only in the initial Data of newspapers.
The publication also reported briefly about the election congresses of all political forces.
"Poltavskyi visnyk" immediately after the Congress Party of Regions has provided a rich
material on the Congress of the Party of Regions not designated it with the mark "rule of
advertising." Also the edition tells systematically and briefly about the current government. The
edition publishes the materials with the special marking that in the initial data of the newspaper
indicates that it is advertising. However in the latest issue all the advertisements began to be
marked with a special marking.
"Kremenchuhskyi telegraph" puts material in relation to politicians only marked with "rule of
advertising." Also edition prints the analysis on candidates of MP from the Party of Regions and
the United Opposition. The newspaper provides a ranking of candidates (poll results).
However the edition uses the technology of manipulation. On the front page of the newspaper
on August 16, by announcing top subjects concerning the election the newspaper prints the
portraits of registered candidates and the portraits of the of the Party of Regions members were
lager. The Portrait of the opposition candidate Viktor Taran wasn’t printed at all.
Tonality:
Zorya Poltavschyny and Poltavskyi visnyk devote the biggest part of the material to the Party
of Regions and its active members, the authority of the region. The Party of Regions is
mentioned mostly in a positive context. "Kremenchuhskyi telegraph" provides balanced
reporting of all political forces.
Topics:
The main topics were social and humanitarian themes, in which the main role played by the
Party of Regions, the visits in the region of the officials and politicians. So during the reporting
period the regional mass media paid attention to the parties Congresses, the nomination of the
candidates, the visit in the area of the Prime - Minister Mykola Azarov, the candidates Nataliya
Korolevska, Andriy Shevchenko, Ostap Stupka, Sergei Sobolev and Oleg Tyahnybok, the
Communist leader Petro Symonenko.
Speakers:
Zorya Poltavschyny and Poltavskyi visnyk placed more of the news about the President of
Ukraine Viktor Yanukovych, Ukraine's Prime Minister Mykola Azarov, the Governor Oleksandr
Udovichenko, the council head Ivan Momot and their deputies. They talked about the
Government caring of the people, the problems of the region, the solution of social and
humanitarian problems of the region. Also the politicians were the speakers who came to the
region - from the opposition Sergey Sobolev, the Udar Party - Vitali Klitschko, the CPU - Petro
Simonenko from Ukraine – forward-Nataliya Korolevska, Andriy Shevchenko and Ostap
Stupka.
" Kremenchuhskyi telegraph" places only materials marked "Advertisement".
Description of manipulation and media effects:
" Kremenchuhskyi telegraph" uses the technology of manipulation. On the front page of the
newspaper on August 16, by announcing top subjects concerning the election the newspaper
prints the portraits of registered candidates and the portraits of the of the Party of Regions
members were lager. The Portrait of the opposition candidate Viktor Taran wasn’t printed at all.
Report on monitoring Poltava websites
During the reporting period the region online media paid special attention the election congresses
of the parties and the participating in them of the representatives from Poltava, the designation of
the forward candidates for people's deputies, the analysis of their programs and activities.
One can see the clear sympathy of online media to the political forces: "Novyny Poltavchshyny"
- the ruling party. "Poltavchshynа" and "Telegraph" are balanced and neutral.
««Novyny Poltavchshyny"reported the government activities and the initiatives of the President,
the Party of Regions, the regional authorities, the creating of a positive image of them.
"Kremenchuhskyi telegraph" places only materials marked "Advertisement".
It should be noted that all media region reported few materials devoted to "the Svoboda" and the
CPU.
All sites contain the banners of advertising the Party of Regions.
Tonality:
" Novyny Poltavchshyny" devoted more news to the Party of Regions, its active members, the
authority actions. The Party of Regions mentioned mostly in a positive context. The news
materials of the sites about the PR actions are reported withpout saying that it is advertising.
"Poltavchshyna" and "Telegraph" provide a balanced information. However, "Poltavchshyna"
puts news political advertising without mentionning that it is advertising. But this site places
theadvertizing of all political forces.
Topics:
The main themes were social and humanitarian themes, in which the main role played by the
Party of Regions, visits to area officials and politicians.
So for the period of Internet resources of the region to pay attention to visit in the area Prime Minister Mykola Azarov, candidates for people's deputies Nataliya Korolevska, Andriy
Shevchenko, Ostap Stupka, Sergei Sobolev and Oleg Tyahnybok the leader CPU Petro
Symonenko.
They also talked about the attack on the office of the unknown party "the Udar" in Orzhytsya.
Almost daily placed information about registration of candidates for people's deputies. Also
highlighted the government and the President's initiatives.
Speakers:
"News of Poltava" best placed news about Ukraine's President Viktor Yanukovych, Ukraine's
Prime Minister Mykola Azarov, Governor Alexander Udovichenko, council chairman Ivan
Momot and their deputies. They talked about caring power of the people, the problems of the
region, the solution of social and humanitarian problems of the region.
Also speakers were politicians who came to the region - from the opposition Sergey Sobolev, the
the Udar Party - Vitali Klitschko, the CPU - Petro Symonenko from Ukraine forward-Natalia
Korolevska, Andriy Shevchenko and Ostap Stupka.
Description of manipulation and media effects:
"Jeans" locates the site "News of Poltava" and "Poltava". First a sympathetic party in power.
Second - all, without exception, who pays money. "Telegraph" manipulative techniques are not
applied.
Cherkasy
Report on monitoring Cherkasy TV
During the period of the most actively covered procedures of nomination and registration of
candidates and parties through self. Party of Regions largely separated from other monitoring
entities in the number and volume of references, especially evident in public television, which, in
addition to "regionals", "lit" only the Communist Party and independent candidates. Besides the
main references to nominated and registered candidates of the Party of Regions (prime minister,
prime minister, president, head of RSA) mentioned in connection with the regular broadcast
stories about the "improvements" in various regions and districts reporting on the
implementation of social initiatives President in various fields. United opposition Communists
and "Ukraine-forward!" Mentioned mainly in connection with the information drives and mostly
- on TC Wicca. From self-nominated most active in the TV space were V.Zhukovsky were
accepted and B.Hubskyy - they broadcast clearly "denim" stories in the last week increased its
presence in regional television space A.Semynoha and V. Korzh.
Comment largest and smallest indices:
The maximum number of seconds on both channels was the Party of Regions. Thus the gap
between the rates PR and other subjects most significant was RSTBC "Ross": in addition to the
Party of Regions, the Communist Party and the only independent candidates were represented on
this channel.
In plots TC "Wicca" are references to all subjects monitoring outsider of information is VO
"Svoboda", due including invisible activities of the political forces in the region and the lack of
information events.
Comment maximal and minimal key indicators:
Maximum rate of information all tonalities are the Party of Regions - mostly positively reported
on the implementation of social initiatives of the President (during the period aired a series of
plots called "Initiative work"), including illustrated Cherkasy regional examples.
Minimum rates again in VO "Svoboda" - this political force was neutral mentions on television
only one, and in connection with a press conference of the united opposition.
Negative information on television were few compared to neutral and positive, and all of it
broadcast on TC Wicca.
The largest number of negatives in TC Wicca is the Party of Regions, followed by the "Ukraineforward!" And IMPACT completes Rating united opposition. Negatively the Party of Regions
expressed joint opposition (Tomenko Gres).
Priority representation:
The first scenes are mainly related to the Party of Regions of the president and the government.
Party of Regions - Chairman Cherkasy Governor Sergei Tulub, Prime Minister Mykola Azarov,
with the end of the period significantly increased representation in the plots O.Holovko - Deputy
Head of the Cherkasy Regional State Administration, the candidate of the Party of Regions, and
V.Chernyaka - head of campaign Regions Party head Cherkasy Regional State Administration,
candidate of the Party of Regions. In those situations previously commented S.Tulub from last
week's comments mostly his deputy and head of Cherkasy Council.
Topics:
Implementing social initiatives of the President, the government.
nomination and registration of candidates for deputies of Ukraine.
Complete collection of early grain.
Condition of regions.
Cash compensation to depositors of the former Savings Bank.
Recovery Lenin monument in Yalta.
Financial support S.Tulub and local authorities local initiatives.
Financial support independent candidates problem solving districts.
Speakers:
S.Tulub, Azarov, P.Symonenko, V.Klyuyev, Iryna Akimova, S.Kivalov, Cherkasy Regional
Council head Vladimir Chernyak, deputy chairman of Cherkasy Regional State Administration
O.Holovko (all - Party of Regions) M.Tomenko In . Gres (United Opposition), independent
candidates V.Zhukovsky were accepted, B.Hubskyy, A.Semynoha, V. Korzh, S.Blazhevych.
Description manipulations and media effects:
Own "jeans" on TV placed V.Zhukovsky were accepted, B.Hubskyy, O.Holovko, V. Korzh,
most of the "jeans" was broadcast on RSTBC "Ross". Typically, "denim" materials related
activism candidates to solve the problems of his county, and in almost every matter of financial
support to candidates to public institutions (kindergartens, schools, museums, etc.).
A classic example of "jeans" in Cherkasy channels have a story which aired 06.08. news TC
Wicca. It was reported the registration of candidates for deputies B.Hubskoho "The very first of
Cherkasy citizens registered as a candidate for people's deputy Bogdan Gubsky" almost
synchronous text corresponds to the "jeans" material posted in the next two days in the local
press, and holds a lot of positive evaluation judgments on the activities Gubskiy ("Bogdan
Gubsky in Cherkasy known for a long time. More than 10 years it own expense implements a
series of social programs ..." "Wherever paid a visit, deputy brought the necessary items and
technology" - 98 p.
Another example - RSTBC "Ross" 14.08. broadcast story "Villages will Kanivschyny with gas" reports that many years Kanev district villages had a problem with gas, and now V. Korzh
(candidate PR) is doing everything possible to overcome this problem. Post created without
adequate information about, keeps many assessments, direct speech V. Korzh - a monologue
about how much he does for solving the problem.
Among media effects commonly used channels can be noted:
manipulating the tone of the plot with the title. "RSTBC" Ross "- a series of stories entitled"
Initiative work "- additional positive staining given this name appraisal, TC Wicca -" Big
muzzle-2012 "- the name reinforces the negative tone of the material);
repeat information. RSTBC "Ross" 14.08. and 16.08. repeated stories about the situation in the
payment of compensation to depositors of the former Savings Bank, changing them slightly.
Subjects were more neutral and included statistics, but maintained a positive forecast for the
future.
lowering information. RSTBC "Ross" 13.08. aired a story about the registration of candidates
in Cherkasy region. After establishing the fact that candidates are registered, all subsequent part
of the story was devoted exclusively to candidates from the Party of Regions, evaluating them as
the best candidates and the Party of Regions N.Horbenko.
create the desired image. At TC Wicca 13.08. passed the story "In the final panel Sergei Tulub
berated subordinates and handing out reprimands." Material created without any real information
about it: it covers normal working time - the final board meeting of the Governor and criticism
S.Tulub of their subordinates. However, the viewer creates a certain impression of S.Tubula as a
strong, principled man.
Most plots related to positive coverage of living area, built so that this positive concentrated per
person head Cherkasy Regional State Administration S.Tulub.
In RSTBC "Ross" stories about the achievements of government sometimes interspersed with
scenes-scare stories, supposedly showing that where difficult conditions to have to do that we
must rejoice even small achievement.
TRC "Wicca", focusing more political forces, some of the time and provided a positive early
monitoring period "Ukraine-Forward" and "the Under Party", "raised" them in the eyes of the
beholder, thanks epithet "new", "fresh "," young ". Yes, 2.8. aired a story about conventions
"Ukraine-forward!" and the Udar Party. The story began with information about the congress
"Ukraine-Go." Speeches O.Stupky, A. Shevchenko and S.Blazhevycha were emotionally
positively stained. After one same story, without change, it was about Congress kick in
positively stained part of the plot in synchronization were slogans and evaluative statements ("a
lot of young faces", "open"). Positive and kept in direct language W. Klitschko and M.Matios.
only words representative of the movement "Honestly" at the end of the plot sounded neutral.
Report on monitoring Cherkassy Press
Newspapers received the most attention of the Party of Regions, a little less presence has united
the opposition. On self-nominated information was about four times less than the abovementioned political forces. About the Party "the Udar Party" and "Ukraine - Go" was even less
material. The smallest amount of material has been dedicated CPU and VO "Svoboda".
Newspaper "Focus" received the most attention of the Party of Regions, less material was a
united opposition.
The newspaper "Evening Cherkasy" printed materials of the Party of Regions, the united
opposition, "the Udar Party" and "Ukraine - Forward." There was an approximate equality of
parties in terms of printed materials.
In addition, the two aforementioned newspapers very much, "jeans" in favor of the Party of
Regions, "kick", "Ukraine - Go" and in favor of Valentina Zhukovsky (constituency number
194) and Bogdan Gubsky (constituency number 197).
The newspaper "Press" in general were few political materials, but priority is given to the
materials of the opposition.
Comment maximal and minimal key indicators:
In general, most materials were in neutral and negative keys. Most materials in a neutral tone of
the united opposition. Most materials in the positive and negative keys printed on PoR.
Priority representation:
On the front pages of most materials are devoted to the Party of Regions. Materials about other
parties are printed on the back pages of the political bloc.
Most discussed topics were:
The lists of major political parties in Ukraine (including representatives of Cherkasy region in
these lists) and the majority electees who go to the deputies from Cherkasy region;
Declaration of candidates from Cherkassy region;
Social initiatives of the president.
Speakers:
Sergei Tulub, Viktor Yanukovych, Yatsenyuk. Among local candidates - Nicholas Bulatets'kyi
and Valentine Zhukovskaya.
Description of manipulation and media effects:
Manipulations were carried out mainly by the headlines.
Thus, in the newspaper "The Press» (№ 31 dated 08.01.2012) was printed: "President of
Cherkasy" love "more than its governor" so neutral articles were given a negative connotation. In
the same newspaper (№ 32 from 8.8. 2012) printed material about candidates from the Party of
Regions in Cherkasy, "Oncologist, lifeguard and two" carcasses "- the Party of Regions called
their majoritarian."
In addition, the newspaper "Focus" and "Evening Cherkasy" (№ 31, 32, 33 from 08.01.2012,
08.08.2012 and from 08.15.2012). was very much material that can be considered "jeans." Most
of these materials have been in favor of the Party of Regions, were less active party "the Udar
Party", "Ukraine - Forward!" United Opposition and CPU.
Thus, the most active speaker from the Party of Regions was chairman of Cherkasy Governor
Sergei Tulub. Yes, at number 31 both of the above newspapers printed the following article:
"The head of Oblast State Administration of elections in 2012, the program" Affordable Housing
"livestock development in Cherkasy and results of public meetings Cherkasy". In newspapers
"Focus" and "Evening Cherkasy" was published an article that is jeans, "Viktor Yanukovych:
New Parliament European Parliament should be the choice." At number 32 both newspapers was
an article: "S.Tulub: It's time to introduce personal responsibility for their politicians promise",
which almost makes S.Tulub advertising PR and gives positive assessment of election programs
of political power: "The program of the Party of Regions - is continued development of Ukraine,
strengthening its economy ... "," Program of the Party of Regions, "From Stability to Prosperity"
- a very realistic program. And she makes sure that people's lives better ... "
The room number 33 both newspapers was printed material, "Sergei Tulub: All the problems that
have accumulated over the years, while difficult to solve." In this paper, from the head Governor
Sergei Tulub is blatant propaganda in favor of the government: "Over the years, it is the
President initiated targeted assistance to those families who need it. Recently, the state began to
rise from its knees. Today, all economic indicators are growing ... "" Thanks to the president
have consistency in the work of government. A social initiative - is the result of joint efforts.
This is affordable housing, and increase of pensions, help disabled Afghans orphans. "" Jeans
"Cleanliness these newspapers also housed in favor of the party" the Udar Party "and" UkraineForward"
At number 32 newspapers "Focus" and "Evening Cherkasy" are two identical articles published
in Russian and Ukrainian language: "He came time to blow" ("Accent") and "It's time to kick!"
("Evening Cherkasy"). These papers are many positive evaluations of political power.
At number 32 the newspaper "Evening Cherkasy" published an article in favor of "Ukraine forward!" "Politics of the new format." In the same newspaper, but the 33-th issue, submitted a
shortened version of the same article under the headline: "New faces Ukraine party - go!" Author
of this publication is not specified, the article is full of positive comments: "It is safe to say that
the campaign list "Ukraine - forward" ready assembled a team of successful professionals who
will not fight for their own benefits and earnings - a matter of honor for them is to change the
country for the better. "" ... due to its decision to abandon the "politicians of the past" and bet on
new leaders of the party "Ukraine - forward!" can already count on the strong support of voters.
"It is noteworthy that this material is under the heading" Research ".
"Jeans" of the united opposition newspaper printed "Accent". So in Room 32 (from 8.08.2012r.)
Printed material "Patriots - in the list of the united opposition," mostly neutral and positive tone
on the theme of the opposition Forum in Kiev. The material does not hold any regional
component, the author does not separate the facts from the comments, allows himself only
positive evaluations of representatives of political forces and emotive comments "at the forefront
we see such proven fighters ardent defenders of Ukrainian language ...". Identical article
published August 8, in the newspaper "Everyone" (№ 32 of 08.08.2012 town) in Khmelnitsky
region, which may indicate that organized dissemination of information to the media staff in the
regions. The room number 33 (from 15.08.2012) is material "List of the opposition - are
stronger." In this paper highlights the opposition positively or neutrally.
Memories of the Party of Regions have strongly negative: "Unlike the Party of Regions, whose
list is reset to rating the rich, among the candidates of the united opposition no oligarchs ..."
At number 33 newspaper "Focus" is "denim" material Communist Party: "The real action are
needed instead Declaration. Leader of Ukrainian Communists Petro Symonenko Cherkasy
visited the region. " Material disguised as neutral reporting from the scene, but at the end of the
article the author allows himself a little emotional comment.
Report on monitoring Cherkasy websites
During July 30 - August 19, emphasis Internet media focused on the process of nomination and
registration of candidates and parties through self. This material was originally a little too much the reaction was practically each new registered candidate, and when their number exceeded 60,
the rate declined. There was a shift of attention from candidates on their return, while materials
devoted not every legislator, but only those which local experts identified key before the
election. Regarding political parties, it has also been many publications on their lists. In this first
published preliminary lists, and then approved with comments. The opposition largely
contributed to the Party of Regions won the most characters that at the beginning of the reporting
period, the United Opposition speakers have talked about their own candidates at the end of the
language were only about Party of Regions and its candidates. Positive Party of Regions provide
power releases on various "improve" the local and national levels, the positive tone of the rest of
the party itself provided during the presentation of candidates. Note that in the last week of
"positive" signs decreased dramatically - publications began to slide in more watering negative
one party alone. Thus we can predict that the campaign gets rice "dirty" and that the primary
campaign will be to not be to convey to voters positive about the party and its candidates,
program, and to put the opponent in a negative light.
Comment largest and smallest indices:
Maximum performance (all the keys) are PR. However, if no notice of the authorities involved in
various activities, the united opposition and independent candidates have caught up to the Party
of Regions in the number of neutral characters. Negative for regions provided the opposition,
who during his performances would prefer not to talk about their programs, and the "Regions
and local officials who were quite ridiculous to oppose candidates who can compete with real
and technical candidates from the Party of Regions which, of course, gets in the media. Positive
Party of Regions provide power releases on various "improve" the local and national levels.
Lowest online mentioned about "the Svoboda Party" Obviously, this is due to the fact that
"Svoboda" received only one district in the Cherkasy region, and this was the only candidate
presented to the public at a press conference united opposition. (Note that the Smelyanskoye
sites (district number 198, which was nominated candidate from " Svoboda Party ") the presence
of "Liberty" prevails over the presence of the United Opposition, but these resources are not
monitored).
If we compare the various Internet resources, the " Provintsia" more than covered the Party of
Regions, the united opposition and "Shoot" and " Procherk" Party of Regions and the united
opposition and self-nominated. "Provintsia" published more negative than the " Procherk"
("Provintsia" is more independent than the "Procherk" and nature publications demonstrating
"dislike" the owners as the Party of Regions and the united opposition, while the " Procherk"
from one of the independent candidates, against which the government used administrative
resources, which may have led to greater commitment to a united opposition than in the
"Provintsia").
Comment maximal and minimal key indicators:
Maximum rate of positive and negative tone owned PR.
Minimum key indicators for regions provide the opposition for the critical and most regionals
using administrative resources to the Joint Opposition, followed by reaction of the media.
Positive Party of Regions provide power releases on various "improve" the local and national
levels.
Priority representation:
Party of Regions - Chairman Cherkasy Governor Sergei Tulub, Viktor Korzh (mandate
constituency), the united opposition - Mykola Tomenko, Natalia Starikov (109 listed), Nicholas
Bulatets'kyi (mandate constituency), Leonid Datsenko (mandate constituency), the CPU - Petro
Symonenko Viktor Belousov (mandate constituency), a self-nominated - B.Hubskyy,
V.Zhukovsky were accepted from the "Ukraine-forward!" - S.Blazhevych (mandate
constituency).
Topics:
The nomination and registration of candidates for deputies of Ukraine.
Declaration of income of registered candidates.
Press Conference of the United Opposition.
The implementation of social initiatives of the President.
Speakers:
M.Tomenko S.Tulub, B.Hubskyy, V.Zhukovsky were accepted, S.Blazhevych - Frequently, the
rest in paragraph 4.
Description manipulations and media effects:
Procherk created a series of articles based on the analysis of income declarations candidates.
Thus, despite the amount of property and earnings, the reaction was ironically negative. That
resource to all candidates regardless of their party affiliation skeptical, ironic, and does not hide
it.
We used manipulation - change key text in the header. Thus, the application of PR on the
language issue is "Procherk" without change, but the title reflects the author's attitude to the
language issue and provides negative connotation action on the "language issue": "The Party of
Regions decided morally" finish off "the defenders of language."
Manipulation titles are quite used and often sarcastic, ironic, "Kalashnikov went and remained
clowns ..." (The Provintsia, 09.08.) Board Cherkasy Regional State Administration "Season
relentless improvement striding firmly in Cherkasy region ..." (The Provintsia, 09.08.). Procherk
also numerous performances united opposition reacted ironic. On the last day of monitoring
published the article "Gritsenko" ordained "in the seven candidates" good fellows "from
Cherkasy opposition", illustrated by photos depicting modern knights.
"Procherk" and "Provintsia" placed the material on the arrival of international observers to
Cherkasy region, but it did not neutral, and used information provided by the Udar party: "At
Cherkashtyna international observers verify the pressure on the government party" the Udar
Party ". It turned out that came to look at everyone and the Udar Party it filed for them.
Procherk posted material from the United Opposition "The newspaper refused to publish
material opposition ... on vacation Editor (document)", but it does not stressed that the violations
concerned the period before the election and did not specify whether it is still ongoing. United
Opposition hid the information and " Procherk " does not want to draw attention to such "trivial."
In the group "Powerbase: protect choice" this issue was raised and know exactly what the
representative of " Procherk " monitors messages in it. In addition, the " Procherk" always makes
for some materials more extensive by taking the "exclusive comment sides." In this case, if not
wanted, or did not have time.
METHODOLOGY AND SAMPLE
The national and regional media monitoring on the quality of information delivered to voters and
on equal access of the subjects of the election process to the media is conducted by Association
"Common Space" together with the Committee "Equal Opportunities" in the framework of the
Program of the Council of Europe and the European Union (project "Promotion of European
standards
in
Ukrainian
Media
Environment").
This is the largest media monitoring in the history of Ukraine. The sample contains 229 media,
including leading national media and television channels, newspapers and websites of Crimea
and all regions of Ukraine. The principle of selection - the number of audience, influence; state,
municipal
or
commercial
status,
affiliation
to
political
parties.
Monitoring is be based on the current electoral legislation, in particular LAW OF UKRAINE
"On Elections of People's Deputies of Ukraine" and its Article 13. "Publicity and transparency of
the electoral process" (Section 1), 63 "Fundamentals of information supply of elections", 64
"General information for elections", 65 "Special information for elections", 66 "Principles of
participation of the media and news agencies in providing information on elections", 67
"Features disseminating the results of opinion polls related to elections"(Chapter 8), 68 "Method
and means for campaigning", 69 "Information posters and campaign materials", 70 "Terms of
campaigning", 71 “General procedure for using media", 72 "Procedure for the use of electronic
(audiovisual) media", 73 "Procedure for using print media", 74 "Restrictions on campaigning"
(Chapter 9).
This project is also coordinated with the project "Civic Platform for New Ukrainian Parliament"
supported by NED, which involves monitoring of main problems of Ukrainian society and the
quality of their presentation by politicians for the period: February 2012 - January 2013.
In addition, the Association "Common Space" together with the Committee "Equal
Opportunities" performs a separate contract with the International Foundation for Electoral
Systems (IFES) to monitor election advertising during the period July 30 - October 28, 2012.
The project is implemented by methods: content analysis and expert evaluation.
Subjects of monitoring are 6 parties that –due to the sociologists’ findings are able to overcome
the 5% barrier needed to enter the new parliament: Regions Party, “Batkivshchyna”
(“Motherland”) (united opposition), UDAR (Ukrainian Democratic Alliance for Reform), CPU
(Communist Party of Ukraine), All-Ukrainian Union "Svoboda" (“Freedom”), “Ukrajina
Vpered”
("Ukraine
Forward").
During the monitoring we consider:
1. Digital figures of subjects representation (seconds for TV, print signs - for the press and the
Internet).
2. The tone of presentation (positive, neutral, negative).
3. Priority representation (who is in the early scenes and on the front pages - without numbers).
4. Themes in the context of which subjects are presented.
5. Speakers representing entities in the context of topics.
6. Description of manipulations and media effects.
The amount of time, space and tone we calculate as follows:
Record TV programs and read newspapers and websites.
Analyze the content and context of programs on each channel (newspaper and site), isolating
content and context concerning subjects (moreover we make the identification for any way of the
subject representation - the president, the government, political parties – by subjects, ministers,
local authorities, representatives or impersonations of subjects, ordinary representatives of the
party if they are presented as such, or if it is clearly recognizable personality, but not submitted)
We isolate the share of elections content in general news content (in seconds and characters) each media separately.
We calculate digital indicator for each subject (in seconds and characters) - each media
separately.
Determine the digital indicator of direct speech of each subject (in seconds and characters) - each
media separately.
We isolate digital key indicators of each subject (in seconds and characters) - each media
separately - on a 5-point scale, where 3 - completely neutral, 1 - completely negative for the
content 5 - absolutely positively for content, 2-conditionally negative by the context, 4 conditionally positive by the context. Then make decisions and summarize all assessments up to
3 scoring system: we determine what tonality we can conditionally attribute in each case.
Structure of Narrative Report:
General trends.
Comment on largest and smallest index.
Comment on maximal and minimal indicators tone.
Priority representation (who is in the early scenes and on the front pages).
Themes.
Speakers.
Description of manipulations and media effects.
Monitoring sample includes:
Sample of national and regional media
(Monitoring of Election Campaign 2012)
№
Region
TV
Press
Internet sites
1.
Crimea
1. State TV and
Radio Company
"Crimea"
The "12-minute
news", program
"Khaberler"
2. TRK "Black Sea"
the program "Wave"
1. Crimean
newspaper
2. Pervaya
Krymskaya
3. Voice of the
Crimea
4. Crimean chamber
1. KIA
2. KHA
3. Novoross
2.
Volyn
1. Volyn state
television "Volyn"
The "News"
2. TC "Avers"
1. Volyn new
2. Lutsk castle
3. Veche
4. Bulletin of the K
+
1. Volyn news
2. Volyn true
3. Under the gun
4. Volyn Post
5. Pepper Volyn
3.
Vinnytsya
1. Wintera
2. Vinnytchyna
1. 33 channel
2. Ria
3. Vinnichchina
4. Realities
1. Vinnytsya.info
2. Taras’s truth
4.
Dnipropetrovs’k
1. DOTRK
1. Faces
1. Dniprohrad
The "News"
2. 34 channel
The "detail"
2. Keep
Prydneprovya
3. Citizen:
2. Bridge-Dnepr
5.
Donets'k
1. TRC "Donbass"
The program "News
Time Donbass"
2. TRC "UNION"
The program
"Panorama"
3. DOTKR - 27
channel
Program "the
regional news
service" служба
новостей»
1. Donetsk news
2. Life
3. Donbass
4. Evening Donetsk
1. OstroV
2. KID
3. News of Donbass
6.
Zhytomyr
1. Zhytomyr
Regional
Broadcasting
2. Television "Soyuz
TV"
1. Mercury
2. Saturday
3. Echo
4. Interest
1. Zhytomyr info
2. Megaphone
Zhytomyr
3. Reporter Zhytomyr
4. 1zt.ua
5. inzt.ua
1. ZODTRK "Tisa 1"
The "News"
2. TRC "M-Studio"
The "Time"
1. News
Transcarpathia
2. RIO
3. Transcarpathian
true
4. Old Castle Palanok
1. Mukachevo.net
2. Zakarpattya.net.ua
3. Title.
7.
Transcarpathia
8.
Zaporizhzhya
1. ZODTRK
program "Telecurier"
2. Alex
The "Alex-Inform"
3. TV-5
The "News"
1. Saturday plus
2. MIG
3. Dream
4. Truth
1. Reporter
2. 061
3. Zaporizhia.
comment
9.
Ivano-Frankivsk
1. OTB "Galicia"
The "News"
2. TRC 'Third Studio
"
The "News"
4. 24 channel -
1. Galicia
2. Reporter
3. Galician
correspondent
1. Firtka.if.ua
Ivano-Frankivsk
The "News IvanoFrankivsk"
10.
Kirovohrad
1. Kirovohrad
RSTBC
The "Day by Day"
2. TRC "Stimulus"
The "event day"
1. Kirovohrad True
2. Ukraine Center
3. Popular word
1. All Kirovograd
2. Fotoinform
3. Buckwheat
11.
Lugans’k
1. STRC "LOT"
The "Events"
2. TRC "IRTA"
The "Reporter", the
"dual reporter"
program "Reporterregions" program
"Reporter-up"
1. newspaper
2. Lugansk true
3. Perspective plus
4. XXI Century
1. East info
2. East option
12
L`viv
1. ZIK
2. LTV
1. High Castle
2. Express
3. Lviv Newspaper.
1. Gal info
2. Zahid.net
3. Daily Lions
13
Mykolayiv
1. RSTBC
"Nikolaev"
The "News"
2. TC "March"
“Points over the "i"
Program "Browse by
week"
1. South truth
1. www.mukola.net
2. Native
2. News N
Pribuzhzhya
3. Prestupnosty.net
3. "Evening
Nikolaev"
4. "Nikolajev News»
14.
Odesa
1. ATV
2. RSTBC
3. Nova Odessa
4. Voice
1. Evening Odessa
2. Odessa news
3. SOUTH
1. 048.ua
2. Dumska.net
3. Timer
4. Route E-95
15.
Poltava
1. RSTBC "Ltava"
The "Poltavskye
telenovosty" program
"Kremenchuhskye
news»
2. Armour "Visit"
The "time-conscious"
1. Dawn of Poltava
2. Poltava Journal
3. Kremenchuhskyy
Telegraph
1. News of Poltava
2. Poltava
3. Telegraph
16.
Rivne
1. Rivne one
The "News of
equals"
2. Rivne RSTBC
The "Day"
1. Rivne evening
2. Rivne Express
3. Proceedings of
Rivne
4. Free Word
1. Rivne
andinformation portal
CSO
17
Sumy
1. TRC "Vidikon"
1. Dankor
2. Panorama
3. Your chance
1. Hundred
2. All Sumy
3. XPRESS
18.
Ternopil
1. Ternopil Regional
State TTB television
program "Vesti TTB"
2. TV4
The "Provincial
news»
3. INTB
The "News"
1. Free life
2. freedom
3. Ria +
4.Nova Ternopil
newspaper
1. Ternopil view
2. For Zbruch
19.
Kharkiv
1. TV «Simon»
Program "Objective news»
2. HODTRK
The "OTB - news»
3. 7 channel
Program "Harkiv
news"
1. Time
2. Sloboda edge
3. Evening Kharkov
1. ATN
2. City Watch
3. Main thing
20.
Kherson
1. "Scythia"
The "Hit news"
program "Week"
2. "VTV +"
The "News" program
"Live Week"
1. Grivna
2. New Day
3. Kherson Journal
1. Kherson True
2. Freedom Square
21.
Khmelnytskyj
1. Khmelnytsky
1. Podolski news
RSTBC Program
2. Podilja
"Podolsky panorama" 3. For All
2. TRK "City"
The "News"
1. Khmelnytsky
portal
2. Khmelnytchyna
legal
22.
Cherkasy
1. RSTBC "Ross"
The "Cherkassy
News Service"
program
1. Dash
2. Province
1. Evening Cherkasy
2. Newsroom
3. Accent
"Postfactum"
2. TRC "WIKKA"
The "WIKKA-news"
program "Cherkassy
panorama"
23.
Chernivtsi
1. TBA
The "Topic of the
day"
The "Themes week"
2. Chernivtsi
The "Chernivtsi
Reporter"
3. CHDTRK
The "News"
The "Resonance"
1. Young
Bukovynian
2. Time
3. Chernvtsi
1. BukInfo
2. BukNews
24.
Chernihiv
1. RSTBC "Seaver
Center"
Program Studio
"Inform"
The "Week"
2. TPA "New
Chernigov"
The "Fact"
3. "Detinets"
Program News
1. Bulletin Chernihiv
2. Desnyanska free
3. Desnyanska true
4. Chernigov
information
5. Seven days
1. Hi Val
2. Chernihiv monitor
3. Events and
Comments
25
Kyiv
1. 1 +1. program
TSN and TSN-week
2. TVi. Today
Programme and
Results
3. New Channel. It
Reporter
4. Channel. Program
details and details of
the week
5. First National.
Program Summary
Results of the day
and week
7. TRK "Ukraine"
Program Events This
Week's Events
8. ICTV. Program
Facts and Facts of the
Week
9. STB, “Windows-
1. Voice of Ukraine
2. Newspaper in
Ukrainian
3. Mirror of the
week. Ukraine
4. Comments
5. Today
6. Rural News
7. Facts and
Comments
1. Ukrainska Pravda
2. KorrespondenT.net
3. LB.ua
4. Obozrevarel
5. Hlavkom
News”
10. Channel 5,
programs “Time” and
and “Time:
Summary”
More information is available on the site "Ukrainian Monitor": http://prostirmonitor.org/index2.php?PGID=133