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2009/SOM2/SCCP/ACBD/002
Curriculum Vitae
Submitted by: Singapore
APEC Customs Business Dialogue
Singapore
1 August 2009
MODERATORS
Mr. Tan Eng Pheng
Infocomm Development Authority of Singapore
Eng Pheng is currently the Senior Director at the Infocomm Development Authority of Singapore. He
is in charge of driving IT-enabled business transformation in various economic and social clusters
such as trade and logistics, finance, transport, tourism, education etc. His current portfolio includes
leadership of a number of iN2015 sectoral initiatives on behalf of IDA e.g. Next Generation ePayment,
TradeXchange, Digital Concierge, Infocomm@seaport. Eng Pheng works closely with enterprises in
the private sector, as well as government agencies championing development in various industries. In
2009 alone, his team has issued four call-for-collaborations to forge partnerships with private sector
companies to catalyse and spearhead transformation in various sectors.
Prior to assuming his cluster development role in end 2005, Eng Pheng spent 18 years in various
roles in the Government Chief Information Office of IDA and its predecessor organisation, the National
Computer Board. His appointments included that of an Information Systems Manager, a Chief
Information Officer, and the Director in charge of eGovernment Planning and Management. In the last
capacity from 2001 to 2005, he led the formulation of the S$1.3B eGovernment Action Plan II covering
a broad range of ICT programmes for the whole Singapore public sector, as well as the development
of infocomm policies, technical standards and enterprise architecture at the Whole-of-Government
level. From Oct 2004 to Sep 2005, Eng Pheng also led a team to provide international consultancy to
another country, resulting in the establishment of an ICT agency and formulation of a national
strategic ICT plan for the country.
Eng Pheng has more than 22 years of ICT experience. He holds a Bachelor of Surveying (1st Class
Honours) from the University of Queensland, Australia, and a MSc in Management of Technology
from the National University of Singapore. Eng Pheng attended the Stanford Executive Programme in
2004.
Mr. James Goh
UPS Asia Pacific Region HQ
James Goh is Region Vice President of International Trade Services for UPS Asia Pacific Region HQ.
He is responsible for global trade services and customs facilitation & border management matters,
regional strategic business issues, trade management services and customs operations in the region
as well as providing trade and customs business management solutions to UPS’ global customers in
the Asia region.
A veteran with more than 40 years’ experience in the industry, Mr. Goh joined UPS in 1988 when he
assisted the UPS Group to commence business in the region and to penetrate into the Asian market.
He was instrumental in the successful set-up of UPS in Asia and was involved in key strategic
planning and operations which led to the smooth establishment and expansion of the UPS operations
in the Asia Pacific region.
Prior to UPS, Mr. Goh has held management positions in multinational corporations all over Asia. His
extensive experience has made him a respected mentor in the industry, leading him to teaching
assignments in shipping and logistics management to post graduate students in senior management.
Mr. Goh is an advocate of reforms and the evolution of new business models through the use of eCommerce and free trade, speaking frequently at international forums to promote its business value.
He is also a regular participant and speaker in WCO and APEC meetings promoting free trade, global
trade liberalisation and facilitation in a “safe and secure global business environment”.
Mr. Goh is a regular Moderator in the Annual APEC Customs-Business Dialogue, and was Special
Advisor to various Asian Customs Administrations over the years in organising the APEC Customs-
Business Dialogue for the Host Economies. Apart from this, Mr. Goh also provides thought leadership
in the area of trade logistics governance and supply chain management to both academics and
governments in the region.
Mr. Goh’s last contribution to the APEC cause was when he was invited by Australian Customs
Service to be Special Advisor and Main Moderator in the 2007 APEC Customs-Business Dialogue.
During that time, he was also the Guest Speaker in the APEC Economic Ministerial Forum sharing his
thoughts on “APEC’s Economic Challenges: Breaking down the barriers for growth and
integration” and was also the speaker in the APEC STAR V Conference on “Securing the Global
Supply Chain to grow the economy” at the invitation of the Australian Government. Just this past
year, Mr. Goh spoke and was one of the Session Chair in the most recent NGO Asian Productivity
Organisation’s Forum on “Bilateral/Regional Economic Partnership Agreements” held in Bangkok
on 17-20 June 2008. The last Customs-related event Mr. Goh was involved in was in Hanoi, Vietnam
on 03-06 November 2008 when he was invited by the USTDA to moderate one of the Panel Session
on their “Global Customs Initiative: Developing a Risk Management Framework for ASEAN”.
To play his part in promoting economic resilience during the current economic down-turn, Mr. Goh
accepted the invitation to share his thoughts in the UNESCAP/WorldBank’s Regional Policy Forum on
Trade Facilitation and SMEs in Times of Crisis held in Beijing China during 20-22 May 2009 and again
on 19 June 2009 where he expounded on the importance of trade to Senior Trade Officials from 25
Asia Pacific Region countries during the WTO Regional Trade Policy Management Course 2009.
Mr. Goh serves in a number of Government-appointed Advisory Panels and Economic Committees on
transportation, supply chain & logistics, trade and customs modernisation in a number of Asian
countries. He was also previously an Advisory Panel Member of the Dean’s Board of Distinguished
Counsellors of the Johnson & Wales University’s Alan Shawn Feinstein Graduate School, Rhodes
Island. As an Advisory Panel Member in the Research Consultative Committee of The Logistics
Institute of Asia Pacific (TLI-AP), the leading educator in Supply Chain and Logistics Management in
the Asia Pacific Region, Mr. Goh is currently most active in pursuing and contributing to the
development of trade logistics and Supply Chain management to meet the needs of new business
models.
For his service to the Ministry of Finance’s Customs Advisory Committee, Mr. Goh was conferred the
PBM Pingat Bakti Masyarakat (The Public Service Medal) by the President of Singapore in
conjunction with the 43rd National Day Celebration of Singapore this past November 2008. Mr. Goh
was recently elected to the Council Membership of the Private Sector Consultative Group of the World
Customs Organisation.
Mr. Goh is based in Singapore and resides with his wife and two sons.
Mr. Teng Theng Dar
Singapore Business Federation
Teng Theng Dar
CEO, Singapore Business Federation (Feb 18, 2008 ~ )
- APEC Business Advisory Council (ABAC) – Singapore Member (2003 - Present)
- Chairman, APEC Business Advisory Council (2009 ~ )
Mr Teng, 58, has more than 29 years of management experience in Asia, Australia, and in recent
years, the Middle East. He spent ten years each in Japan and Indonesia, four years each in Malaysia
and Australia managing businesses in the following sectors: FMCG (Manufacturing, Marketing &
Distribution), Commodities trading, Agri-Food, ICT, Energy-saving solutions & products, and
Construction.
His key appointments include being chairman of SBF's Middle East Business Group, vice-chairman of
the Saudi-Singapore Joint Business Council, Co-chair of Guangdong Singapore Business &
Economic Council and Singapore's Non-Resident Ambassador to the Sultanate of Oman.
Aside from being the Special Advisor to the Singapore Plastic Industry Association, Mr. Teng is a
member of:
- Singapore Customs Advisory Committee
- Pro-Enterprise Panel (an initiative of the Ministry of Trade & Industry, Singapore)
- Oman- Singapore Joint Committee
- Singapore-Guangdong Collaboration Council
Mr Teng is active in charity work, and is a Trustee of Heartware Network, and General Council
member of the National Arthritis Foundation.
He graduated from the School of Commerce, Waseda University, Japan in March 1979 and is a
member of the Japanese University Graduates Association of Singapore.
SPEAKERS
Ms. Julie Olarenshaw
Australian Customs and Border Protection Service
Julie Olarenshaw commenced with Customs in 1988 and spent her first seven years in the
international passenger environment where she was responsible for several drug seizures and
successful prohibited import prosecutions.
Julie spent the next 5 years as a Customs Investigator focusing on community protection and fraud
matters during which time she was seconded to the National Crime Authority combating organised
crime. She then worked closely with industry groups and other government agencies in managing
two Melbourne Compliance Teams.
Her move to Canberra from Melbourne in November 2004 to take up the Director Standardised Data
Set Project position saw a change in focus from operations management to developing future
strategies for international trade reporting. Having completed developing the Enhanced Trade
Solutions 2015 strategy, Julie now chairs the APEC Sub Committee on Customs Procedures Single
Window Working Group and represents Australian Customs in a wide range of domestic and
international fora.
Mr. Park Jong-Pil
Korean Customs Service
Park Jong-Pil is the Deputy Director of the Information Planning Division of the Korea Customs
Service (KCS). He started his customs career in Daegu Regional Customs House in 1989. Jong-Pil
was also seconded to the Christchurch Customs, New Zealand Customs Service and the University of
Antwerp in Belgium. Prior to his current appointment, he was the Assistant Director of KCS’
International Cooperation Division. He is currently married with a son and a daughter.
Mr. Winston Tay
Singapore Customs
Winston Tay started his career with Singapore Customs in 1996 after graduating with a Bachelor of
Accountancy from the National Technological University of Singapore. He was appointed Singapore
Customs’ head of its Research & International Branch in 2001 and then went on to head various
branches that focused on trade facilitation. Throughout his customs career, he was actively involved
in the development of Singapore’s Single Window, TradeNet. He is currently the head of the Schemes
Promotion and Administration Branch.
Mr. John T. Cann
Microsoft Operations Pte Ltd
John T. Cann is the Asia Pacific Regional Business Development Manager for Microsoft’s Global
Strategic Accounts Group. He is responsible for overseeing and managing the firm’s relationships
with multi-lateral and bi-lateral donors, governments, partners, and beneficiaries on projects
throughout the region. Mr. Cann has more than 20 years of experience designing and implementing
information technology solutions in some of the most difficult environments in the world. Mr. Cann
joined Microsoft after two decades of management and technology consulting in the public and private
sectors, and in the international foreign assistance markets. Mr. Cann holds a Bachelor of Arts
Degree from the University of Virginia, and a Masters in International Business and Commerce Policy
from George Mason University in the United States.
Mr. Allen Bruford
World Customs Organization (WCO)
Allen Bruford is Deputy Director of the Facilitation Sub-Directorate at the World Customs
Organization. Prior to taking up his current position, he worked for the New Zealand Customs Service
in a variety of executive level roles, including a diplomatic posting to the New Zealand Embassy in
Washington D.C. working on customs, security and trade related issues. In the Customs area his
experience includes trade negotiations, trade risk assessment, cargo examination, revenue collection,
and the audit and oversight of customs controlled areas. From 2000 to 2005 he led the introduction of
trade facilitation and security programmes in New Zealand including the container security
arrangements with the United States. During his career Allen has also been responsible for managing
New Zealand’s largest ports and airports.
Mr. Takashi Matsumoto
Ministry of Finance, Japan
Mr. Takashi Matsumoto has more than 30 years Customs experience in Japan mainly at the
international affair and capacity building areas particularly a policy adviser to Indonesian Customs
from 1996 to 1999 and APEC Sub-Committee on Customs Procedure (SCCP). Mr. Takashi has
worked for the WCO Regional Office for Capacity Building Office (ROCB) in Bangkok since in June
2004 to June 2009 as head of the ROCB.
Mr. Robert (Rob) Barton Auslander
Advanced Micro Devices (S) Pte Ltd
Mr. Robert Barton Auslander is a global Supply Chain Executive with extensive expatriate and
working experience in Asia (particularly China), EMEA and the Americas. His significant focus
areas are in procurement, channel assembly & distribution, logistics, sales & operationas
planning, inventory mgmt, manufacturing operations. Throughout his extensive working
experience,
Rob
has:
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
Migrated AMD’s channel processor in a box business ($400M) from a build to forecast to a
build to order fulfillment model - yielded in excess of $20M in inventory savings.
Reduced AMD’s PIB channel inventory from average of 14 weeks to 3 weeks via collaborative
(POS) planning process.
Consolidated and optimized AMD’s global distribution centers (5) and order fulfillment network
enabling on-time delivery > 98% with full in-transit –on-line visibility through an automated
application.



Reengineered Dell’s RMA and reverse logistics network in Latin America, Canada & Mexico
to achieve a $ 10 M annual savings out of a $ 70 M spend.
Created Dell’s Global Logistics function – leveraged the $ 400 M spend through carrier and
network optimization for Asia bound freight to the United States.
Structured VAT and duty reduction assembly programs in: China (Bonded & FICE) Brazil
(Recof), Mexico (NAFTA), Colombia & Argentina (like for like), Netherlands (EU VAT) and
the United States (FTZ).
Ms. Nancy Tai
Yeon Technologies
Nancy has over 20 years of experience in IT management. Her career has covered several industries
including banking, health care and manufacturing. For the last 7 years, Nancy has devoted herself to
developing applications based RFID solutions.
In 2003, Nancy led an RFID team in Georgia-Pacific responding to Wal-Mart’s RFID mandate. Her
wealth of knowledge and experience with the subject matter made her speaker in several RFID
conferences in US, Asia and Europe.
In January 2004, Nancy was named the co-chair of Pilot and Implementation workgroup in EPCglobal,
the RFID standard development organization, and served the workgroup for several years. Under
Nancy’s leadership, practical RFID deployment tools were developed and posted on the EPCglobal
web sites to help companies deploy RFID.
In April 2006, Nancy joined YFY Paper in Taiwan and established Yeon Technologies, focusing on
RFID product development and providing standard based professional RFID solutions. Nancy
maintains close contact with RFID leaders around the world and has direct access to global RFID
standard development processes.
Nancy is very familiar with the RFID requirements made by Wal-Mart and other retailers. She also
understands the business value this technology can bring to the organizations. In addition to the RFID
implementation in manufacturing and at retails, Nancy also provides similar solutions for
transportation and logistics to enhance supply chain security and efficiency.
In recognition to her industrial insight and experiences, Nancy has been appointed as advisor to
several government as well as industry focused committees in Taiwan.
Mrs. Lee Ju Song
International Chamber of Commerce (ICC) Asia
Mrs Lee Ju Song is the Director of the ICC Asia Office.
She is also Chair of the ICC-World Chambers Federation Certificate of Origin Task Force and a
member of the ICC-WCF World ATA Carnet Council and ATA Carnet Administrative Committee.
An economist by training, she is actively involved in promoting international trade facilitation as ICCWCF Carnet Advisor.
Her active involvement in trade facilitation matters and capacity building programmes brings her to
work with various international and regional organisations in promoting international trade facilitation,
trade and investment co-operation, economic integration, trade and e-documentation and chamber
management. These include World Customs Organisation, WTO, UNDP, UNCTAD, World Bank,
APEC, ASEAN, SAARC, CACCI and Customs Training Colleges.
Mrs. Lee was also active in fostering regional co-operation and had been Asean-CCI Asean Section
Secretary-General of the Asean EU Business Council and Asean New Zealand Business Council,
ASEAN Canada Business Council, a Council Member of ASEAN-US Business Council.
She graduated from the University of Singapore with a Bachelor of Arts and a Bachelor of Social
Science (Hons).
Mr. Lok Hwee Chong
CAPEC/TNT Express Worldwide
Lok Hwee Chong is the Regional Customs and Regulatory Affairs Manager for TNT Express covering
the Asia Pacific region and the current chairperson of the CAPEC Customs Facilitation Working
Committee (CFWC). He works closely with the TNT national customs clearance teams ranging from
countries such as Indonesia, Malaysia, Vietnam to Japan and Korea, to ensure compliance of TNT
operations while ensuring that the service standards for express delivery are consistently met. He has
in-depth understanding of origin, classification and valuation issues having worked as a consultant at
the PricewaterhouseCoopers' Worldtrade Management Services practice based in Singapore.
Besides his extensive private sector experience, Hwee Chong have also worked for the Singapore
Ministry of Trade & Industry, served at the Mission of Singapore to the European Communities based
in Brussels, and recently also at the ASEAN Secretariat's Bureau for Economic Integration and
Finance. In his various roles, he has consistently helped companies to navigate the complex trade
and customs regulations of accessing concessions, resolving refunds and negotiating solutions.
Mr. Koon Hon-Chuen
Hong Kong Customs and Excise Department
Mr. Koon joined the Hong Kong Customs and Excise Department in 1982 as a Customs Inspector and
is currently serving in the post of Superintendent of the Intellectual Property Investigation
(Administration and Support) Group, Intellectual Property Investigation Bureau.
During his 27 years of service in the department, he had served as a training instructor in the
Customs and Excise Training School. He had also worked extensively in the area of investigation. He
had engaged in drugs investigation and financial investigation duties.
He was posted to the Intellectual Property Investigation Bureau in 2006 and took up the posts of
Divisional Commander of the Copyright Investigation Division and Intellectual Property Investigation
Support Division. He then transferred to the current post in 2009.
He has gained profound
experience in the area of intellectual property rights investigation and protection.
Mr. Rafael Reano Azpilcueta
National Superintendence of Tax Administration - SUNAT
Mr. Rafael Reaño holds a Law Degree from the Universidad de Lima, Peru and he also holds a LL.M.
Degree in International and Comparative Law with mention in Foreign Trade from The George
Washington University of the United States.
Until May 2008 Mr. Reaño was the Manager of Customs Procedures, Harmonized System and
Operators of SUNAT’s Intendancy of Customs Technical Operations, where he was in charge of
evaluating permanently Customs regimes, Tariff Nomenclature application, and authorizing the
activities of foreign trade operators.
Currently Mr. Reaño is the Manager of International Agreements and Valuation of the above
mentioned Intendancy and he is in charge of evaluating permanently the regulation on application of
International Agreements undersigned by Peru in Customs matters and the valuation system, as well
as the activities related to institutional and international technical cooperation.
Mr. Reaño is the chief customs negotiator in Customs Cooperation Mutual Agreements negotiations
and is also the coordinator in customs related matters in Free Trade Agreements negotiations. He
also is the customs representative in the Local Technical Group for the support of the Peruvian
negotiators in Trade Facilitation of the Doha Round.
Before joining Peruvian Customs, Mr. Reaño was in the private practice as lawyer in international
trade and in commercial law. He also was professor on Customs Taxation in the Master Program on
Taxation and Fiscal Policy of the Universidad de Lima, Peru.