Core Courses:
First Semester
1. Principle of Managerial Accounting (ACC 101)
2. Financial Management-I (FIN 101)
3. Managerial Economics (ECON 101)
4. Marketing Management – I (MMAG 101)
5. Organizational Behavior (OB 101)
6. Managerial Mathematics (QUANT 101)
7. Business Communication – I (BCOM 101)
8. Managerial Computing (COMP 101)
9. Personality Growth Lab (PGL 101)
10. Contextual Issues in Business, Institutions and Public Policy – I (BPP 101)
11. Pro-seminar and Language Lab-I(MBA101)
Second Semester
12. Cost Accounting and Management Control (ACC 202)
13. Financial Management-II (FIN 202)
14. Macroeconomic Theory and Economic Policy (ECON 202)
15. Marketing Management – I (MMAG 202)
16. Organizational Structure and Dynamics (OB 202)
17. Business Statistics (QUANT 202)
18. Business Communication – II (BCOM 202)
19. Management Information Systems (MIS 201)
20. Personality Growth Lab (PGL 202)
21. Contextual Issues in Business, Institutions and Public Policy
Third Semester
22. Global Economy (ECON 303)
23. Business Law (LAW 301)
24. Production & Operations Management-I (POM 301)
25. Business Research Methodology( BRM 301)
26. Human Resource Management (HRM 301)
27. Elective 1–MR 311/HRM 311
28. Elective 2-MR 312/HRM 312
29. Elective 3-FIN 311
30. Personality Growth Lab (PGL 303)
31. Contextual Issues in Business, Institutions and Public Policy – III (BPP 303)
32. Pro-seminar and Language Lab-III(MBA303)
1
Fourth Semester
33. Production & Operations Management – II (POM 402)
34. Managerial Ethics (METH 401)
35. Business Strategy (STRAT 401)
36. Elective 1 – MR 411
37. Elective 2 – MR 412
38. Elective 3 – MR 413
39. Elective 4 – HRM 411
40. Elective 5 – HRM 412
41. Elective 6 – HRM 413
42. Elective 7 - FIN 411 & FIN 412
43. Pro-seminar and Placement (MBA404)
44. Major Specialization Project-I
45. Minor Specialization Project-II
46. Comprehensive Capstone Defense (CCD 401)
2
Core Courses
First Semester
1. Principle of Managerial Accounting (ACC 101)
Objectives
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To familiarize the students with financial statements and principles underlying
them, and to develop their skills in reading and interpreting Annual Reports.
To familiarize the students with accounting mechanics, process and system and
the develop their skills in developing Balance Sheet and Profit & Loss Account
from transactional data.
Topics
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An overview of Financial Statements
Accounting Mechanics, Process and System
o Introducing Book Keeping and Record Maintenance
o The concept of double entry and fundamental principles
o Journal entry
o Ledger
o Trial Balance
o Cash Book and Subsidiary Books
o Bank Reconciliation Statement
o Rectification of Errors
o Final Accounts
o Extended Trial Balance to Final Accounts
Final Accounts from Incomplete Records
 Significant Accounting Policies, Accounting Standards
 Certain Special Features of Corporate Accounting
 Form and Contents of Financial Statements and Interfaces with Companies Act
 Analyzing and Interpreting Financial Statements
 Cash Flow and Fund Flow Techniques
3
2. Financial Management-1 (FIN 101)
Objectives
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To familiarize the students with the financial environment of business, especially
the financial markets
To develop understanding of decision variables involved in building the liability
side of balance sheet of the firm
To develop analytical skills to engage in financial analysis
To develop skills for interpretation of business information and application of
financial theory in financing related decisions
Topics
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Financial Environment of Business (with special emphasis on India)
o General financial environment
o Introduction to Financial Markets
Basics of capital market mechanism,
o Primary Market and Secondary Market
o Financial instruments,
o Financing and rating institutions, and legal environment related to
financial markets in India
o Basics of stock exchanges and their role in Financial markets
o Regulatory framework for stock exchanges
o Transactions on stock exchange
Basics of money market mechanism
o Money Markets
o Instruments, institutions, and legal environment related to money markets
in India.
Corporate Financial Objectives and Functions
o Financial Analysis
o Ratio analysis (liquidity ratios, profitability ratios, turnover ratios,
structural ratios, etc.)
o Comparative balance sheet
o Trend analysis
o Sickness prediction
o Funds Flow analysis
Risk and Return Portfolio Theory
Sources of Funds (including regulatory framework)
o Types of securities
o Issuing the capital in market
o Pricing of issue
Valuation of Stocks and bonds
Dividend policy and issue of bonus shares
Capital Structure Decision
o Modigliani-Millar proposition I and II
o Capital structure theories
o Interface with cost of capital
4
3. Managerial Economics (ECON 101)
Objectives

The objective of this course is to familiarize the student with the concepts of
microeconomics in order to equip him with the methodology of decision making
using these concepts. This course explores the theory of decision making by
households and firms, the working of the markets, the determination of prices and
the profit maximization strategies of the firms.
Topics
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Introduction to the Markets: Concept and examples
The Problem of Optimization
The Concept of Equilibrium
Decision Making in the Household
o Consumer Choice
o Demand; its Determination, Estimation and Forecasting
o Demand function
Decision Making in the Firm
o Production function
o Cost
o Supply: its Determination and Derivation
o Supply function
Equilibrium in Different Market Structures
o Competitive, Oligopoly and Monopoly
o Market Power and its Implications
Pricing Practices
The Economics of Information
Market Failure
o Externalities
o Public Goods
5
4. Marketing Management – I (MARK 101)
Objectives
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To understand the concept of marketing in theory and practice, to familiarize with
the theory of consumer behavior and its implications for practice
To understand and apply the STP (segmentation, targeting, positioning) of
marketing and to develop an understanding of market research and skills to frame
market survey instruments
To evaluate the environment of marketing and develop a feasible marketing plan
with hand-on process experience
To understand and appreciate the concept of marketing strategy formulation and
implementation
Topics
 Introduction to Marketing
 Marketing Process and Marketing Environment
 Consumer Behavior
 Segmentation, Targeting, and Positioning
 Marketing Research
 Demand Forecasting
 Marketing strategies to respond to competition
 Customer Satisfaction and feedback loop
5. Organizational Behavior (OB 101)
Objectives
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Topics
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The objective of this course is that the students should be able to have better
understanding and appreciation of the basic concepts and theories underlying
individual behavior besides developing better insights into ones own self.
To develop understanding of individual behavior in groups, dynamics of groups
and team building
To develop skills to be a better facilitators for building effective teams as leaders..
Introduction
Personality, Self-awareness
Perception and Attribution
Learning, Values and Attitudes
Motivation
Groups, Group Dynamics, Teams
Skills for Managing Teams: Communication, Conflict, Power & Influence.
Leadership
Building Healthy Team Culture
6
6. Managerial Mathematics (QUANT 101)
Objective

The objective of this course is to provide basic quantitative skills of higher
arithmetic, multi variable algebra, basic concepts of matrices, basic concepts of
differentiation, optimization, maxima and minima and basic concepts of
integration to students, concepts of probability and set theory. This will provide
them skills to navigate complex concepts in Finance, Economics and Production
and Operations Management.
Topics
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Linear Systems and Matrices
o Equations of lines
o Systems of linear equations
o solution graphically
o by substitution or elimination
o solution using matrices by Gaussian elimination
o Algebra of matrices
Permutation and combination
Mathematics of Finance
o Analysis of loans paid back in a lump sum using simple, bank discount or
compound interest calculations.
o Analysis of ordinary annuities by finding present value, future value,
payment value
o Application of annuities to depletion investments and evaluation of bonds
as well as other investment opportunities.
Functions, properties and graphical representation
Basic Calculus
o Finding Limits,
o Finding Derivative and its interpretation
o Concept of rate of change
o Concave and Convex functions
o Finding maxima & minima of a function
Basic concepts of integration and area under the curve
Set theory
o Different type of sets, Venn diagram
o Calculations on the basis of sets
Probability
o Definitions of Random Experiment, Sample Space, Event and Probability
of an Event
o Basic properties of Probability and Odds
o Probability of a Union and Mutually Exclusive Events
o Conditional Probability
o Probability of an Intersection and Independence
o Bayes’ Formula
7
7. Business Communication – I (BCOM 101)
Objectives
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To enable the students to become aware of their oral communication skills and
sensitize to them to their potential to become successful managers
To enhance students spoken English language skills
To introduce students to some of the practices in managerial communication that
are in vogue to help them acquire some of the necessary skills to handle day-today managerial responsibilities, such as
o Controlling one-to-one communication,
o Enriching group activities and processes,
o Making speeches,
o Giving effective presentations,
o Maintaining one’s poise in private and in public
o To build their confidence and to install competitiveness by projecting a
positive image of themselves and of their future.
Topics
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Introduction to managerial communication
Principles of nonverbal communication
o through clothes and
o body language
Types of managerial speeches
o speech of introduction
o speech of thanks
o occasional speech
o theme speech
Mastering the art of giving interviews in
o selection or placement interviews
o discipline interviews
o appraisal interviews
o exit interviews
Group communication by way of
o meetings
o group discussions
Principles governing the use of audiovisual media
Principles of Effective Presentations
8
8. Managerial Computing (COMP 101)
Objective
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The objective of this course is to impart basic computer skills to the students and
provide functional knowledge of the Internet, World Wide Web and skills to
create their WebPages, and blogs.
Topic
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Computer software and hardware
Windows: Operating System
Microsoft Word: features and hands on exercises
Desk top publishing
Microsoft Excel: features
o Using mathematical, logical and statistical functions
o Writing and using Macros
Microsoft PowerPoint: features
o Creating Business Presentations
o Creating Presentations with animation, video and audio clips
The Internet and World Wide Web
o Accessing the Internet
o Creating WebPages in HTML
o Viruses and protection against them
o Creating blogs
Using the Internet
o For getting business information
o For research
9
9. Personality Growth Lab –I (PGL 101)
Objectives
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To provide a theoretical framework for understanding human behavior.
o To explore one’s own feelings and behavior using the TA model.
o To understand the application of TA in several areas of management
organizations.
To understand the nature of stress, and the relationship between stress and
managerial problems.
o To examine the various methods of assessing personal and organizational
stress, and indicating ways of coping with stresses.
Topics
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Transactional Analysis
o TA and Self Awareness
o Winners and Losers
o Structural Analysis
o Life Positions
o Games and Strokes
o Life Scripts
o TA Applications in Motivation, Leadership and Teamwork

Stress Management
o Nature of Stress: Constructs and Problems
o Occupational Stressors
o Role Stress
o Sources of Managerial Stress
o Stress and Thought Processes and Learning
o Stress and Personality - Behavioral and Situational Modifiers
o Stress and Motivation
o Verbal and Non-verbal Indicators of Stress
o Assessment of Stress
o Stress and Management Change
o Stress and Conflict
o Leadership Styles in Stressful and Non-Stressful Situations
o Decision Making under Stress
o Coping with Resources and Processes
o Assertiveness Training
o Stress and Social Support
o Group Processes and Changing Values for Understanding and Coping with
Stress
10
10. Contextual Issues in Business and Public Policy – I (BPP 101)
Objective
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To familiarize the students with the issues relating to the interface of business and
society in general and governmental agencies in particular.
Topics
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Interactions and interdependence between business and non-market institutions
o Governance Framework
o Regulatory Framework
Role of Non-Governmental Organizations
o Managing the interface
o Dynamics of NGO goal setting
o Pitfalls and Opportunities
Pedagogy
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Three NGO visits
Four Panel Discussions with three student panelists in each session
Five Public Policy Issue Seminars
Individual Project and presentation: Each student must select a public policy topic
and submit a 10 page report and make a 15 minute presentation.
11
11. Pro-seminar and Language Lab-I (MBA101)
Objective
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Improve English language skills
Help in transition from a student of a college to a prospective manager
Manners and etiquettes of a manager
What it means to be an MBA
Topics
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English speaking practice
Improving communication in English
How to use the Internet to improve language skills
Manners and why they are important
Social etiquettes and socially good behavior
Self-improvement and leadership
Pedagogy
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Language Labs
Guest Speakers
Formal Lunches and Dinner
Role play
Current topic presentations/discussing current news
Self-improvement methods and technique
Games, debates, creative activities, theater, art and public speaking
12
Second Semester
1.Cost Accounting and Management Control (ACC 202)
2.Financial Management-II (FIN 202)
3.Macroeconomic Theory and Economic Policy (ECON 202)
4.Marketing Management – I (MMAG 202)
5.Organizational Structure and Dynamics (OB 202)
6.Business Statistics (QUANT 202)
7.Business Communication – II (BCOM 202)
8.Research Methodology (RM 201)
9.Personality Growth Lab (PGL 202)
10.Contextual Issues in Business, Institutions and Public Policy – II (BPP 202)
11.Pro-seminar and Language Lab–II(MBA202)
Summer Semester
Internship Project –I (INPS 201)
Internship Project –II (INPS 202)
Comprehensive Summer Internship Defense (CIND 203)
Second Semester
 Cost Accounting and Management Control (ACC 202)
Objectives
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To familiarize the students with cost records / statements and principles and
developing their skills in understanding and appreciating cost information.
To develop understanding of cost and management accounting mechanics,
process and system, with emphasis on their managerial implications.
To make the students understand the utility of cost information as a vital input for
management information, managerial control and decision making process.
Topics
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Introduction to Cost and Management Accounting
Treatment of Overheads
Unit Costing (Cost Sheet)
Joint Product, By Products and Contract Costing
Process Costing and Activity Based Costing
Maintenance of Cost Records, Cost Finance Reconciliation
Absorption Costing, Marginal Costing, Cost Volume Profit Analysis
Differential Cost, Relevent Cost concept, and Standard Costing
Budgetary Controls
An overview of Inventory Management and Cost Audit
Application of Costing concepts in the Service and Trading Sector
13
 Financial Management-2 (FIN 202)
Objectives
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This objective of this course is to familiarizing the students with the valuation of
firm and giving them knowledge about the decisions and decision variables
involved in building the asset side of balance sheet of the firm
To develop the analytical skills by associating the tools and techniques with the
situation
To develop skills for interpretation business information and application of
financial theory in corporate investment decisions, with special emphasis on
working capital management.
Topics
 Valuation of the Firm: Theory and concept
 Calculating Cost of Capital
o Calculating Cost of Specific Funds
o Calculating Weighted Average Cost of Capital
 Corporate Investment Decisions
o Theory and Concept
o Cash Flow Projection
o Evaluation Techniques
 Corporate Restructuring
o Mergers and Acquisitions
 Types of Mergers
 Evaluation of Merger Proposal
 Take-over
 Amalgamation
o Leveraging buy-out
o Management of buy-out
 Financial Restructuring
o Share Split
o Consolidation
o Cancellation of Paid-up Capital
o Other Mechanisms
 Evaluation of Lease Contracts
 Working Capital Management
o Working Capital Planning
o Monitoring and Control of Working Capital
o Managing the Components of Working Capital
o Working Capital Financing
o Cash Management, Receivable Management
o Inventory Management
 Corporate Failure and Liquidation
14
 Macroeconomic Theory and Economic Policy (ECON 202)
Objectives
 The objective of this course is to exposes students to an overview of an exchange
based economy and to draw out the relationship between crucial macroeconomic
variables like the level of income, employment, prices, investment, money supply,
trade and foreign exchange in order to impart fundamental knowledge of the
macroeconomic principles on the basis of which policy decisions can be analyzed
and business decisions can be made
 To develop understanding of the design of government policy measures in
regulating and planning for the economy.
 To develop understanding of policy interventions to address specific problems
like inflation, and the control of business cycles.
 To familiarize students with the features of the Indian Economy and
Government’s macroeconomic policies.
Topics
 Introduction: Schools of Macroeconomic Thought
 National Income Accounting
 Consumption Function and the Multiplier
 A Business Cycle Model and Policy Alternatives
 The Money Market
 The Extended IS-LM
 Monetary and Fiscal Policy in a Closed Economy
 The Trade Balance and Foreign Exchange
 Capital Account and Interest Rates
 Monetary and Fiscal Policy in an Open Economy
 Overview of the Indian Economy
 Indian Macroeconomic Policy
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Marketing Management – II (MARK 201)
Objectives
 The objective of this course is to develop analytical perspectives, management
tools for planning, designing and implementing marketing strategy to achieve the
long term objectives of a firm and to gain competitive advantage in the market
place.
Topics
 Introduction: Marketing as a tool for competitive advantage
 Product Life Cycle
 Product and Branding Strategy
 Developing Pricing Strategy
 Distribution and Channel Strategy
 Advertising Strategy, Media Planning and Marketing Communication
 Developing New Market Offerings
15
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Managing Sales Force
Designing and Managing Services
Industrial Marketing
Designing Global Market Offerings
Total Marketing Effort
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Organizational Structure & Dynamics (OB 202)
Objectives
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To develop an understanding of the nature, functioning and design of organization
as social collectivities.
To examine the reciprocal relationship between the organizational characteristics
like structure, strategies, systems etc. and managerial behavior.
To develop theoretical and practical insights and problem-solving capabilities for
effectively managing the organizational processes.
Topics
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Theory and concepts of notion of an Organization?
Determinants of Organizational Design and Parameters of such Design
Organization and Environment
Organization and Technology
Organizational Strategy
Types of Organizational Structures
Power and Conflicts in Organizations
Organizational Decision-Making and strategy-Formulation
Organizational Culture
Organizational Failure and Pathology
Organizational Change and Development
Organizational Learning and Transformation
Future Trends: In Theory and Practice
16
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Business Statistics (QUANT 202)
Objective
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This course introduces students to basic concepts of Statistics and Statistical
Inference.. No matter how we decide problems arising in the day-do-day
operation of a business, in industrial or economic planning, in science, and in
everyday life, we must always face the risk of making a wrong choice. It is the
task of statistics to evaluate such risks and if possible, to provide criteria which
minimize the chance
Statistical inference is the process by which we draw a conclusion about some
measure of a population based on a sample value.
Tests of hypothesis are the means of doing this and they will constitute the major
topic to be discussed.
Topics
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Discrete Distributions
o Binomial Distribution
Continuous Distributions
o Normal Distribution
Decision Theory
o Decisions under Uncertainty
o Sequential Decision-making
o Bayesian Posterior Analysis
Sampling and Estimation
o Simple Random Sampling
o Unbiased Estimates
Regression Analysis and Tests on Correlation Coefficients
ANOVA
x2-tests on Goodness of fit and Contingency Tables
Time Series Analysis
17
Business Communication – II (BCOM 202)
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Objectives
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Understand and demonstrate the use of basic and advanced proper writing
techniques that today's technology demands, including anticipating audience
reaction,
Write effective and concise letters and memos,
Prepare informal and formal reports,
Proofread and edit copies of business correspondence,
Complete an accurate, complete resume and cover letter,
Conduct excellent interviews and complete follow-up employment
correspondence,
Use career skills that are needed to succeed, such as using ethical tools, working
collaboratively, observing business etiquette, and resolving workplace conflicts,
Plan successfully for and participate in meetings and conduct proper techniques in
telephone usage,
Use e-mail effectively and efficiently
Topics
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Facing Today's Communication Challenges
Writing for Business Audiences
Improving Writing Techniques
Revising and Proofreading Business Messages
Informal Reports
Proposals and Formal Reports
The Job Search, Resumes, and Job Application Letters
Employment Interviewing, and Follow-up Messages
Making Oral Presentations
E-Mail and Memorandums
Routine Letters and Goodwill Messages
Persuasive Messages: Writing and Verbal Communication
Negative Messages: Communicating in Person, by Telephone, and in Meetings
18
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Business Research Methodology (BRM 201)
Objectives
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To understand the concept and process of Business Research in business
environment.
To know the use of tools and techniques for exploratory, conclusive and causal
research.
To understand the concept of measurement in empirical systems and its validity
and reliability.
To use statistical techniques for analysis of research data.
To understand the applications of Business Research.
Topics
o Introduction to Business Research, Definitions, Nature, Scope, Concept,
Significance
o Research Process, Research Question Formulation, Research Design, Data
Requirement
o Exploratory Research: Focus Group, Projective Techniques, Depth Interview,
Observation, Case Study Method, Secondary Data Collection and Analysis
o Problem Discovery ~ Problem Definition, Hypothesis Formulation
o Causal Research, Experimental Designs
o Questionnaire Construction
o Measurement, Basic Scales, Validity Analysis, Reliability Analysis, Attitude
Measurement Scales
o Sampling
o Field work, Non-sampling Errors, how to overcome them, Data Preparation and
Preliminary Analysis
o Introduction to Multivariate Analysis
o Factor Analysis, Regression Analysis, Cluster Analysis, Conjoint Analysis
o Reporting and Concluding Integration
o Report Writing, Presentation, Feedback
Pedagogy
There will be a team project which will consist of at least 50% weight of the class and
one written exam that may be around 25%.
 Out of 30 classes, 12 classes may be for students to do the field work and
collect/analyze data and 4 classes may be for class presentations. Each team may
be given 15 minutes for presentation and 5-7 minutes for questions.
19
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Personality Growth Lab –I (PGL 202)
Objective
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There is a mounting body of evidence that emotion is the most powerful resource
we have. Emotions are lifelines to self-awareness and self-preservation that
deeply connect us to ourselves and others, to nature and the cosmos. Emotional
intelligence is the ability to sense, understand, and effectively apply the power
and acumen of emotions as a source of human energy, information, connection,
and influence.
This course will enable the students to become aware of the sources of emotions
and learn how to deal with human emotions. Making use of Enneagram typology,
the course will focus on the managerial competencies and their emotional
impacts.
Types of Leadership and how to enhance leadership skills
Topics
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Emotions and Effective Manager
o Emotions and Emotional Competencies
o Executive EQ and IQ
o Emotions and Enneagram
o Measuring Emotional Intelligence
o Emotions and Childhood
o Role of Emotions
o Emotions and Attitudes
Leadership and personality
o Leadership Traits
o Identifying leadership style
o Formal power and informal power
o Role of communication in leadership
o Effective leadership and conflict resolution
o Individual attributes as source of leadership
o Subordinate mentoring and trust
20
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Contextual Issues in Business and Public Policy – II (BPP 202)
Objective
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To familiarize the students with the issues relating to the corporate social
responsibility, land acquisition and rehabilitation
Topics
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Corporate Social Responsibility
o Concept and evolution
o Business Framework and Perspective
o Government Framework and Perspective
Land Acquisition
o Laws and rules
o Administrative process
o Problems, Pitfalls and Public Opinion
Rehabilitation
o Rules and Framework
o Plans and Process
o Challenges and Best Practices
Pedagogy
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Three Field visits
Four Panel Discussions with three student panelists in each session
Five Public Policy Issue Seminars with guest speakers from government and
industry
Individual Project and presentation: Each student must select a company/public
policy topic and submit a 10 page report and make a 15 minute presentation.
Pro-seminar and Language Lab-I (MBA 202)
Objective
 Improve English language skills
 Prepare for working in a business organization
 Resume writing
 Interview skills
 How to be a successful manager
Topics
 English speaking practice
 Improving communication in English
 Resume/CV writing exercises
 Applying for Summer internship
 Choosing major and Minor
21
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Types of managerial jobs
Career paths for MBAs

Internship Project – I (INSP 201)
Topic
 Each student will undertake a project based on her/his summer internship in
consultation with her/his faculty mentor.
 This project topic will be related to her/his Major area of specialization.
 The project will be completed in consultation with her/his report in the interning
organization.
Pedagogy
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Each student will write a 15 page project report and submit a copy of the report to
the faculty mentor on the second Monday after the start of the Third Semester.
This report will carry 40% weight of the course grade
Director (PGP) will fix day and time of presentation of the project reports. Each
presentation will be on PowerPoint and will carry 30% weight.
Faculty mentor will be in contact with the interning organization and will evaluate
student’s conduct during the internship in consultation with Placement Officer.
This will carry 30% weight.

Internship Project – II (INSP 202)
Topic
 Each student will undertake a project based on her/his summer internship in
consultation with her/his faculty mentor.
 This project topic will be related to her/his Minor area of specialization.
 The project will be completed in consultation with her/his report in the interning
organization.
Pedagogy
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Each student will write a 10 page project report and submit a copy of the report to
the faculty mentor on the second Monday after the start of the Third Semester.
This report will carry 30% weight of the course grade
Director (PGP) will fix day and time of presentation of the project reports. Each
presentation will be on Power Point and will carry 30% weight.
Faculty mentor will be in contact with the interning organization and will evaluate
student’s conduct during the internship in consultation with Placement Officer.
This will carry 40% weight.

Comprehensive Summer Internship Defense (CIND 203)
Pedagogy

45 minute defense of both project reports done in INSP 201 and INSP 202 before
a board consisting of faculty, seniors and guest visitors from industry etc. Director
22
(Program) will award final grade in consultation with the Board, faculty mentor
and guest visitor.
Third Semester
1. Global Economy (ECON 303)
2. Business Law (LAW 301)
3. Production & Operations Management-I (POM 301)
4. Business Research Methodology( BRM 301)
5. Human Resource Management (HRM 301)
6. Elective 1- MR (311) / HRM (311)
7. Elective 2 - MR (312) / HRM (312)
8. Elective 3- FIN (311)
9. Personality Growth Lab (PGL 303)
10. Contextual Issues in Business, Institutions and Public Policy – III (BPP 303)
11. Pro-seminar and Language Lab-III (MBA303)

Global Economy (ECON 301)
Objectives
 To gain the conceptual clarity of the theoretical aspects of international trade and
finance and to explore the critical linkages between domestic economy and global
economy.
 To understand the underlying structure of global economy and to examine the
business implications of international economic environment
 To understand the broad pattern of changes in the international economic policy
and to identify the basic macroeconomic relationships as they affect the strategy
of firm and to take into account international issues in designing corporate
strategies in a fast changing environment.
Topics
 International Monetary Systems
o International Business Environment
o International monetary System
o European Monetary System and Emergence of Euro
o Recent trends in Global Financial Markets and G-8 response
 Developing Countries Concerns
o Exchange Rate Policy of Developing Economies
o India’s Exchange Rate Regimes and Experiences
o Nominal vs Real Exchange Rates, Bilateral vs Effective
o Exchange Rates and the Economy
 International Financial Flows
o Emergence of International Financial Intermediation
o Recent Changes in the International finance
o Resource Flows to Developing Countries
o U.S. Credit Market Collapse and Global Slow down
 Emerging Market Analysis
o Country Risk Analysis
23

o Foreign Investment Analysis: Direct and Portfolio
o Currency Convertibility: Current Account and Capital Account
o South Asian Currency Crisis
International Trade
o Developments in International Trade Theory
o Trade Policy Instruments and Liberalization
o World Trade Organization & Legal Dimension in International Bus

Business Law (LAW 301)
Objectives


This course provides the students with practical legal knowledge of general
business law issues and topics to help become more informed, sensitive and
effective business leaders.
To understand that as business managers they will be called upon to create value,
marshal resources, resolve conflicts and manage risk, and thus, it is critical that
they understand fundamental legal issues pertaining to business world to enhance
their ability to lead, manage and delegate and to avoid costly mistakes.
Topics





The Constitution: Legal Framework, Federal Structure and Basic Tenets
The Indian Contract Act, 1872
o Proposal- its communication, acceptance and revocation
o Agreement vis-à-vis contract, void agreement & voidable contract
o Consideration as essential elements, exception to rule- No consideration
no contract-privity of contract and consideration
o Capacity to contract, Free consent, no coercion, undue influence,
misrepresentation, fraud
o Mistake of fact and of law
o Legality of object of agreements opposed to public policy and in restraint
thereof
Marriage, trade & legal proceedings
o Contingent contracts, Performance of contract liability of joint promisor
o Consequences of breach of contract liquidated damages and penalty
o Quasi contract
o Indemnity and guarantee/surety’s liability
o Bailment Duties and liabilities of bailor and bailee, bailment of pledges
Agency: types of agency, agents duty to principal and vice-versa, ratification and
revocation of agent’s authority
The Companies Act, 1956
o Meaning, characteristics and kinds
o Lifting the corporate veil
o Registration and incorporation
o Memorandum of Association alteration therein
o Doctrine of Ultravires consequences of ultravires transaction
24


o Articles of Association alteration therein, its relation with memorandum of
Association
o Rule of constructive notice, Doctrine of Indoor Management
o Prospectus- liability for mis-statement, statement in lieu of prospectus
o Shares statutory restrictions, kinds of share capital
o Debentures
o Directors- Position, Appointment, Removal, Power & Duties, their
responsibility for offence under N.I. Act & I.T.Act,2000
o Meetings, Majority Powers and Minority Rights, Prevention of Oppression
and Mis-management
o Winding up-liability under N.I.Act, Winding up by order of court and
subject to its supervision, Voluntary winding up, Conduct of winding up
The Partnership Act, 1932
o Nature of Partnership, Relation of partners-inter se
o Relation of partners to third parties
o Incoming and outgoing partners
o Dissolution of Firm
o Registration of Firms-effect of non-registration, Offences by Firm-liability
under N.I. Act & I.T. Act, 2000
The Negotiable Instruments Act, 1881 - As Amended by The Negotiable
Instruments (Amendment and Miscellaneous Provisions) Act, 2002
o Notes, Bills and Cheques-Promissory notes, Bills of exchange and
cheques, (Demand drafts, payment orders etc.)
o Drawer, Drawee, Acceptor, Holder, Holder in due course, payment in due
course, Endorsement-Endorsement in blank and endorsement in full,
conversion of endorsement in blank into endorsement in full and its effects
o Negotiation, Where amount stated is different in words and figure
o Presentment-At sight, on presentment, after sight, presentment for
payment, Maturity-Calculating its period
o Noting and protest-Protest for better security
o Presumption as to negotiable instruments-and estoppel
o Cross Cheques-Cheques crossed generally and specially
o Of penalties in case of Dishonor of certain cheques for insufficiency of
funds etc.
o Offences by companies
25

Production & Operations Management-I (POM 301)
Objectives




To get acquainted with the basic aspects of Production Management. The
course attempts to discuss various important planning, organizing and
controlling aspects of Operations Management. Through text and case studies,
this course prepares for a study of different operational issues in
manufacturing and services organizations.
To provide a formal quantitative approach to problem solving and an intuition
about situations where such an approach is appropriate.
To introduce some widely-used mathematical models. The understanding of
these models will allow the students to communicate with persons who run
them and to evaluate the results they present.
To provide a tool that the students can use to solve management problems.
Topics







Linear Programming Problems (LPP)
An overview and scope of Operations Research
Introduction to Linear Programming (LP)
o Illustration of LP Problems
o Formulation exercises on LP Problems
o Graphical Method of solving LPP
o Simplex Method
Problems
o Sensitivity Analysis
o Duality Problems
o Economic Interpretation of Simplex Tableau
o Computer Software for Solving LPP
Special Types of LPP
o Formulation of Transportation Problems
o Sensitivity Analysis in Transportation Problems
o Assignment Problems
Markov Chains, Queuing Theory
o Concepts, Transition Probabilities
o Steady-State Probabilities
o Applications
Dynamic Programming Problems
26

Business Research Methodology (BRM 301)
Objectives





To understand the concept and process of Business Research in business
environment.
To know the use of tools and techniques for exploratory, conclusive and causal
research.
To understand the concept of measurement in empirical systems and its validity
and reliability.
To use statistical techniques for analysis of research data.
To understand the applications of Business Research.
Topics
o Introduction to Business Research, Definitions, Nature, Scope, Concept,
Significance
o Research Process, Research Question Formulation, Research Design, Data
Requirement
o Exploratory Research: Focus Group, Projective Techniques, Depth Interview,
Observation, Case Study Method, Secondary Data Collection and Analysis
o Problem Discovery ~ Problem Definition, Hypothesis Formulation
o Causal Research, Experimental Designs
o Questionnaire Construction
o Measurement, Basic Scales, Validity Analysis, Reliability Analysis, Attitude
Measurement Scales
o Sampling
o Field work, Non-sampling Errors, how to overcome them, Data Preparation and
Preliminary Analysis
o Introduction to Multivariate Analysis
o Factor Analysis, Regression Analysis, Cluster Analysis, Conjoint Analysis
o Reporting and Concluding Integration
o Report Writing, Presentation, Feedback
Pedagogy

There will be a team project which will consist of at least 50% weight of the class
and one written exam that may be around 25%.
27


Out of 30 classes, 12 classes may be for students to do the field work and
collect/analyze data and 4 classes may be for class presentations. Each team may
be given 15 minutes for presentation and 5-7 minutes for questions.
Human Resource Management (HRM 301)
Objectives
 To create an understanding of the various aspects of the management of human
resources and their interaction in the execution of managerial functions.
 To facilitate learning of various concepts and skills required for utilization and
development of human resources.
 To impart basic knowledge of the Indian Industrial Relations System.
 To build awareness of certain important and critical issues in the Indian
Industrial Relation System.
 To provide an exposure to the required skills for managing Industrial Relations.
Topics
 Personnel and HRM
o Philosophy - Peace, Happiness and Prosperity only through HRM
o Strategic Purpose and Business Objectives
o Its Position in the Organization
o Line and Staff Linkages and Responsibilities
o Factors influencing HRM
 Manpower Planning for Organizational Development
o Challenges
o MPP and Its Organizational Linkage - Macro and Micro Levels
o Process of Planning
o Procedures and Steps for an Effective Planning through
o Acquisition and Analysis of Data and Information
o Designing and Implementing Plans and Actions
o Controlling and Evaluating
 Employment Function
o Challenges
o Recruitment ñ Internal vs. External
o Selection
o Placement
o Induction (Employees Awareness) Program
 Evaluation and Career and Succession Planning
o Performance Appraisal System (PA)
o Performance Appraisal Process
o Career Management
 Training and Development (T and D)
o Need for T and D
o Individual vs. Organizational needs
o Training Objectives and Strategies
28
o Training Methods and Techniques
o Design and Organization of Training
o Evaluation of Training
 Compensation System (Pay and Benefits)
o Some Thumb Rules about Compensation System
o Implementation and Administration of Compensation
 Industrial Relations System
o Its Structure, the Actors, their Interrelationships
 State, Trade Unions and Employers’ Organizations
 Grievance Management
o Nature and Causes of Grievance
o Practice and Procedure of Handling Grievance
 Discipline
o Approach to Discipline
o Disciplinary Proceedings (Domestic Enquiry)
 Industrial Conflict and its Resolution
o Nature of Conflict and its Manifestation
o Dispute Settlement Methods:
o Collective bargaining
o Conciliation, Adjudication, Arbitration
 Industrial Democracy
o Workers Participation: Form, Level, Governments
29
SYLLABUS FOR ELECTIVE COURSES
7. Advertizing, Media Planning & Sales Promotion Management (MR
311)
Objectives
 To provide an appreciation of the range of tools available for marketing
communications.
 To provide an understanding of the basic principles of planning and execution in
marketing communications.
 To develop a managerial perspective and an informed decision-marking ability
for effective and efficient tackling of promotional situations.
Topics
o Perspectives on Consumer Behavior: Implications for Advertising and Promotion
o The Communications Process and Models of Communication Effects
o Communications Theory: Source, Message and Channel
o The Crisis of Advertising
o Marketing and the Communications Mix
o The Decision of Buy
o The Brand System
o The Role of Advertizing in Branding and Positioning
o Planning Communications
o Media Planning and Strategy
o Evaluation of Print and Broadcast Media
o The Internet and Interactive Media
o The Message, the Target and the Media
o Research in Marketing Communications
o Cultural and Ethical Concerns in Advertising
o Public Relations, Publicity
8. Internet Marketing and e-Commerce (MR 312)
Objectives
The growth of the Internet continues to have a tremendous influence on business.
Companies and organizations of all types and sizes are rethinking their strategies and
how they run their operations. This course challenges students to explore the realities
and implications of e-commerce from a marketer's perspective. Business-to-consumer
(B2C) and business-to-business (B2B) e-commerce markets are examined. The course
introduces students to a wide range of electronic commerce issues for marketers, as a
foundation for continual learning in the dynamic e-commerce environment.
30



To gain an understanding of the theories and concepts underlying e-commerce
To apply e-commerce theory and concepts to what e-marketers are doing in "the real
world"
To improve familiarity with current challenges and issues in e-commerce
Topics
o Overview of E-Commerce
o The New Economy - Economics of the Web
o B2C E-Commerce
o E-Commerce Business Models - how to Market on the Internet
o B2B Overview
o B2B Customer Support
o B2B Supply Chain Management
o Internet Marketing Plans
o Organizing & Implementing Internet Marketing Plans
o Personalization & Customization
o On-line Communities, Social Networks, Social Media
o Traffic and Brand Building on the Internet
o Privacy, Security, Legal and Taxation Issues
o Globalization of E-Commerce
o Digital Goods Supply Chain and Distribution
o Pricing on the Internet, Pricing Models and IPR Protection
9. Financial Analysis, Planning, and Control (FIN 311)
Objectives
 To provide necessary inputs to the students in form of Advanced Management
Accounting techniques. However, emphasis is laid on sound concepts and their
Managerial implications.
 To focus heavily on the practical and strategy aspects of Advanced Management
Accounting which will equip the students to apply their skills and knowledge
effectively in the future while dealing with real life business problems / situations.
 To develop an appreciation about the utility and applicability of Advanced
Management Accounting Techniques as an essential and integral component
of management information for the purpose of the entire financial decision
making process.
 To enrich the learning process through exposure to real life cases / business
situations and live projects.
Topics
o Financial Analysis applying Advanced Management Accounting Techniques.
o Accounting Standards and their implications. (AS 14 onwards).
o A thorough comparative study of US GAAP, UK GAAP and Indian GAAP
o Creative Accounting and World Wide Accounting Scandals and implications
thereof
o Critical Evaluation of Sample Annual Reports
o Accounting for Amalgamation
o Consolidation
31
o
o
o
o
o
o
Short Term Decision Making and Pricing Decisions Applying Management
Accounting.
Strategic Profitability Analysis
Working Capital Estimation
Advanced Cash Management Techniques
Advanced Techniques for Management of Receivables.
SYLLABUS FOR ELECTIVE COURSES ( HRM)
7. INDUSTRIAL RELATIONS MANAGEMENT AND LABOR LAWS (HRM 311)
Objectives
The course explores the nature of the collective bargaining system in India. The course
deals primarily with formal organizations designed to represent the interest of workers,
and the general public. It presents historical background, current practices, and future
directions of unions; management strategies in dealing with unions; and the collective
bargaining process. The course is a comprehensive review of the essentials of labor
relations concepts and techniques. It is a survey of labor history, labor legislation, and
current practices in union organizing, representation elections, collective bargaining, and
grievance arbitration. The labor relations process is examined from behavioral, legal and
economic viewpoints.
Topics
 Industrial Relations
o Meaning & Objectives
o Importance
o Approaches to Industrial Relations - Unitary, Pluralistic, Marxist
o Role of Three Actors to Industrial Realtions – State, Employer &
Employees
o Causes for poor IR
o Developing sound IR
 Ethical approach to IR
o Idea of trusteeship- Principles & features
o Code of conduct
 Trade Unions
o Meaning
o Why do workers join unions
o Types of trade unions
o Theories to trade Union
o Trade union movement in India
o Problems of trade unions
o Functions of trade unions
o Measures to strengthen trade unions
o Trade union Act – Registration of trade unions
o Need for Recognition & Rights to recognition of trade unions
32





o Central trade unions in India.
Industrial Disputes
o Definition, Causes of Industrial disputes, Types of Industrial disputes
o Prevention of Industrial disputes
o Settlement of Industrial disputes
o Industrial Dispute Act – Conditions to Strikes, Lock-outs, Lay-off &
Retrenchment, Laws relating to standing orders.
o Collective Bargaining – Definition, Importance, Prerequisites of collective
bargaining Union bargaining process
o Types of bargaining
o Collective bargaining in India
o Grievance & Disciplinary procedure: Meaning, Need & procedure
o Integration of Interest
o Individual & organizational problems in Integration. Integration process
Quality of Work Life and Quality Circles
o Meaning of quality of work life
o Quality Circles- Objectives
o Process, Structure and problems
o Workers participation in management and quality circles
o Concept of empowerment.
Laws relating to Industrial Relations: The Industrial Disputes Act, 1947; The
Trade Unions Act, 1926; The Trade Unions (Amendent) Act, 2001; The Industrial
Employment (Standing Orders) Act, 1946; The Industrial Employment (Standing
Orders) Rules, 1946
Laws relating to wages: Payment of Wages Act, 1936; The Minimum Wages Act,
1948; The Payment of Bonus Act 1965
Laws relating to conditions of services and employment: The Factories Act, 1948;
The Mines Act, 1952, The Contract Labour (Regulation and Abolition) Act, 1970;
The Shops and Establishment Act; The Child Labour (Prohibition and Regulation)
Act, 1986; The Workmen’s Compensation Act, 1923; The Unorganized Workers’
Social Security Act, 2008
8. HUMAN RESOURCE PLANNING (HRM 312)
Objectives
 To introduces students to fundamental concepts of human resource planning, and
provides them with an understanding of the wide range of staffing activities
within both commercial and industrial organizations.
 To develop students’ abilities to analyze and integrate the complex social, cultural
and organizational factors influencing human resource planning and staffing in
the Indian context.
 To examine the process of human resource planning, linking human resource
planning with strategic planning, job analysis and job design, recruitment and
selection.
 To discuss ethical issues such as discrimination and equal opportunities under the
topics of job advertisement, selection and staff movement.
On completion of this course, students will be able to:
33
1. Identify the importance of human resource planning and staffing to the wider
context of human resources management.
2. Explain and discuss the fundamental concepts, principles and techniques of the
human resource planning, job analysis and staffing process.
3. Comprehend the wide range of recruitment and selection activities, including job
description, job specification, job advertisement, application form and
interviewing techniques within organizations in India.
4. Analyze and apply appropriate selection methods in selecting the most appropriate
applicant under different situations.
Topics
 Human Resource Planning
o The planning process
o Indicators and trends
o Ascertaining demand and supply in human resource
o Causes of demand, forecasting techniques and human resource
requirements
o Estimation of internal supply and external supply
o Linking human resource planning with strategic human resource
management.

Job Analysis
o Job analysis and design
o Job analysis information and use
o Collection of job analysis information
o Application of job analysis information
o Factors influencing job design methods
o Job analysis techniques
o Assessing job analysis methods.

Recruitment of Employees
o Organizational and external factors affecting recruitment
o Sources of methods of recruitment
o Assessing recruitment methods
o Ethical issues in recruitment, e.g. unfair discrimination, data protection.

Selection of Employees
o Influences on recruitment and selection
o Selection as a process
o Validity and reliability of selection methods
o Ethical issues in the selection process, e.g. equal opportunity
o Methods for using information in selection decisions.

Orientation and Placement of Employees
o Orientation programmes and orientation follow-up
o Employee placement: promotions, transfers and demotions
o Separations: attrition, layoffs and termination.
34

Personality Growth Lab –I (PGL 303)
Objective
 The objective of this course is to develop necessary communication and
leadership skills and motivate students to get self-help for personality growth.
 It has to be achieved through practical sessions, exercises, group activities and
role play.
 Almost 75% of the class time should be spend on activities and only around 25%
on lectures etc.
Topics
Communication skills
 Communication practice activities for all four language skills (reading, writing,
listening and speaking) and can be planned around the following situations.
o Gaining entry into an organization
o Facing an interview
o Participating in group discussion (as part of the recruitment process)
 In-house communication
o Superior/ senior to subordinate / junior (individual to individual / group)
o Welcoming new entrants to the organization, introducing the workplace
culture etc.
o Briefing subordinates / juniors : explaining duties and responsibilities etc.
o Motivating subordinates / juniors (‘pep talk’)
o Instructing/ directing subordinates/ juniors
o Expressing / recording appreciation, praising / rewarding a subordinate or
junior
o Reprimanding / correcting / disciplining a subordinate/junior (for a lapse);
asking for an explanation etc.
o Subordinate / junior to superior / senior
o Responding to instructions / expressions of appreciation / reprimands etc.
o Reporting problems / difficulties / deficiencies
o Offering suggestions
o Peer interaction
o Brainstorming (in-house peer-group discussion to generate ideas, review
work in progress, carry out self-assessment etc.)
o Asking a colleague for assistance, advice, suggestions etc.
o Making presentations (on-going or new projects, products etc.)
o Preparing reports, abstracts, summaries etc. for in-house consumption
o Business meetings
o Preparing agendas
o Conducting proceedings (chairing)
o Preparing minutes
35

External communication
o Interacting with clients / customers
o Producing promotional literature (for the company, a new product etc.)
o Responding to inquiries, determining the client’s requirements etc.
o Making a presentation
o Making a sale : soliciting an order, negotiating a deal, bargaining
o Responding to a complaint
o Interacting with a collaborating / competing organization

Contextual Issues in Business and Public Policy – III (BPP
303)
Objective
 To familiarize the students with the issues relating to the role of non-market
forces in business strategy
Topics

Non-market forces
o Market and non-market environments
o Non-market analysis framework
 Strategy in non-market environments
 News Media and Private Politics
 Regulations: Law, Economics and Politics
 Corporate Governance
Pedagogy




Three Field visits
Four Panel Discussions with three student panelists in each session
Five Public Policy Issue Seminars with guest speakers from government and
industry
Individual Project and presentation: Each student must select a company/public
policy topic and submit a 10 page report and make a 15 minute presentation.

Pro-seminar and Language Lab-I (MBA 303)
Objectives and Topics






Developing skills to work effectively in teams
Understanding individual’s group behavior and types
Group performance and trust
Group dynamics, pitfalls and managing teams
Language and non-verbal communication
Formal and informal behavior
Pedagogy

Language Labs
36





Group activities
Guest Speakers
Team Project work
Role play
Formation of Theater teams and production
Fourth Semester
Fourth Semester
1. Production & Operations Management – II (POM 402)
2. Managerial Ethics (METH 401)
3. Business Strategy (STRAT 401) – already covered in 3rd Semester hence
proposed to replace it by MIS, which has not been taught to 2011 – 2013 batch)
4. Elective 1 – MR 411
5. Elective 2 – MR 412
6. Elective 3 – MR 413
7. Elective 4 – HRM 411
8. Elective 5 – HRM 412
9. Elective 6 – HRM 413
10. Elective 7 - FIN 411 & FIN 412
11. Pro-seminar and Placement (MBA404)
12. Major Specialization Project-I
13. Minor Specialization Project-II
14. Comprehensive Capstone Defense (CCD 401)
1. Production & Operations Management – II (POM 402)





The course is to reinforce the concepts of Production Management through
various operational aspects of Production Management. Various important
Production Management techniques will be covered with different problemsolving
methodologies. Case studies and assignments will further augment the
understanding of the subject.
Topics






Forecasting
Aggregate Planning
Scheduling: Gantt Charts and Sequencing
Project Management with PERT/CPM
Material Requirements Planning (MRP)
o Manufacturing Resources Planning (MRP II)
o Enterprise Resource Planning (ERP)
Total Quality Management
o ISO 9000 and ISO 14000 Quality Systems
37





Statistical Process Control (SPC)
Maintenance Management:
Reliability and Maintenance
Replacement Techniques
Logistics and Supply Chain Management
2. Managerial Ethics (METH 401)
Objectives



This objective of this course is to sensitize students about important ethical
implications of the day-to-day happenings and practices of Indian industry and
business. It is designed to stimulate discussion and debate rather than to formulate
principles, and to raise further questions rather than to dictate answers.
To improve ethical reasoning by correlating moral concepts to business practices
clarification of the values that determine managerial behavior.
To recognize the variables in most ethically complex business situations through
an understanding of the more subtle criteria for making sound decisions.
Topics






Introduction: Two Learning Models
Individual Ethics
o Ethical Dilemmas in Management
o Ethics in Corporate Strategy
o Discussion: Head & Heart Traits in Decision-making
o Value Clarification for Future Managers - Two Models
o Discussion: Ethical Attitudes of Management Students
Group Ethics
o Ethical Attitudes of Indian Managers
o Discussion: Ethical Attitudes of the Local Managers: A Study of the
Corporate Ethics
o Ethics and Company Philosophies
o Discussion: Corporations and the game theory approach
o Corporate Social Responsibility : Meaning and History
Application
o Marketing Ethics
o Discussion: Bluffing in Indian Marketing Practices
o Ethical Issues in Advertisements
o Discussion: Subliminal Advertisements : The Indian Way
o Marketing Research Ethics
o Discussion: Commercial Intelligence-Gathering and Espionage
o Ethics in Finance: Ethics in Tax Planning and Financial Statements
o Discussion: Speculation and Insider Trading
o Ethics in Information Technology and Systems Usage
Global Social Issues
38
o
o
o
o
o
o
o
o
o
o
o
o
Environmental Ethics
Discussion: Environmental Activism in India
Economic Justice and Business Ethics
Discussion: Distributive Justice and India
Corporation and National Problems
Discussion: Ethics in International Technology Transfer
Ethics of Multinational Business
GP: MNCs as a sign of Contradiction
Discussion: The MNCs and The Indian Experience
Social and Ethical Issues in Genetic Engineering
Discussion: Intellectual Property Rights
Working at Cracks: Managers with a Difference
3. Business Strategy (STRAT 401) – Suggested to REPLACE it by
MIS
Objectives




To expose participants to various perspectives and concepts in the field of
Strategic Management.
To help participants achieve conceptual clarity.
To help participants develop skills for applying these concepts to the solution of
business problems.
Topics





Introduction to Strategic Management
o The Importance of Strategic Management
o Schools of thought in Strategic Management
o Strategy Content, Process and Roles
o The Fit Concept and the Configurationally Perspective in Strategic
Management
o Dimensions and Levels of Strategy
Competitive Strategy
o Five Forces that Shape Strategy
o Generic Strategies
o Generic Strategies and the Value Chain
Corporate Strategy
o The Motive for Diversification
o Related and Unrelated Diversification
o Business Portfolio Analysis
Strategy Implementation: Structure, Systems and People
o The 7S Framework
Recent Advances
o Core Competence as the Root of Competitive Advantage
o Business Processes and Capabilities-based Approach to Strategy
39
ELECTIVE SUBJECTS
At Present we have 3 Elective Subjects in third semester (Two for major
specialization and one for Minor specialization and Five elective subjects in fourth
Semester ( 3 + 2) total Eight elective only and not ten elective), Thus Students of
fourth Semester are required to take five elective( 3 from Major specialization and
two from minor specialization) out of undernoted eight elective subjects offered in
fourth semester.
1.
2.
3.
4.
5.
Elective 4 – Brand Management ( MR 411)
Elective 5 - Sales and Distribution Management ( MR – 412)
Elective 6 - International Marketing (MR -413)
Elective 7 - Motivation, Morale and Leadership (HRM- 411)
Elective 8 - Personnel Management and Strategic Human Resource
Development (HRM 412)
6. Elective 9 - Talent Recruiting, Retention & Management and
Employee Training & Skill Up gradation (HRM 413)
7. Elective 10 - International Financial Management (FIN 411)
8. Elective 11 - Banking & Insurance (FIN412)
Syllabus for specialisation Papers
Marketing
1. Brand Management (MR – 411)
Objectives
 To help the students appreciate the relationship between Corporate Strategy
and Product and Brand Management
 To equip the students with the various dimensions of product management such
as product-line decisions, product platform and product life cycle
 To provide a framework to understand the new product development process, the
organizational structures for new product development and product management
functions within an organization
 To explore the various issues related to Brand Management and to enhance
the understanding and appreciation of this important intangible strategic asset
including brand associations, brand identity, brand architecture, leveraging brand
assets, brand portfolio management etc.
 To develop familiarity and competence with the strategies and tactics involved
in building, leveraging and defending strong brands in different sectors.
Topics
o Product Management ó An Introduction
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Corporate Strategy and Product Policy
Product line Decisions
Product Life Cycle and Marketing Strategies
New Product Development and the Techniques of Idea Generation and Screening
Concept Development and Testing
Test Marketing
Launching and Tracking New Product Programs
Organizing for New Products
Introduction to Brand Management and Crafting of Brand Elements
Consumer Brand Knowledge
Brand Identity, Personality and Brand Associations
Managing Brand Architecture and Brand Portfolios
Corporate Branding and Tools for Building Brand Equity
Leveraging Brand Equity
Measurement of Brand Equity
2. Sales and Distribution Management ( MR – 412)
Objectives
 To provide an understanding of the concepts, attitudes, techniques and approaches
required for effective decision making in the areas of Sales and Distribution.
 To pay special emphasis on the practicing managers problems and dilemmas.
 To develop skills critical for generating, evaluating and selecting sales and
distribution strategies.
Topics
1. Distribution Management Module
o Sales and Distribution Management
o Distribution Objective/Strategy
o Interface between Sales force and Channel
o Channel Design
o Implementing Channel Design
o Managing the Channel Members
o Channel Power and Conflict
o Channel Evaluation
2. Sales Management Module
o Territory
o Allocation
o Managing Accounts
o Effective Selling
o Salesman Recruitment
o Compensation and Motivation of Sales Force
o Supervisory Styles
o Sales Organization
o Evaluation and Control of Sales Personnel
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3. International Marketing (MR -413)
Objectives
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The course participants will become more familiar with the nature and practices
of international marketing. They should feel equally confident to be able to
distinguish international marketing mechanics from the domestic marketing
models and approaches.
They would be far more equipped to design and participate in designing an
international marketing strategy.
The spin-off benefits to the participants should be to develop in them a right
attitude, inject enthusiasm and hone their interactive ability as they address
the issues and challenges of operating in the international markets.
Topics
1. Introduction to International Marketing
o International Marketing Environment
o Preparing for International Marketing Strategies
2. International Marketing Mix
o International Research and Segmentation
o Developing Global Products
o International Promotion and Advertising
o International Distribution Systems
o Global Market Segmentation, Universal/Global Segments (across countries)
3. The Indian Export Scenario
o The Export and Import Trends in India
o Import-Export Policy
o Export Documentation
o Export Procedure
o International Technology Transfer and Counter Trade
o The Trade Mark Regime
4. International Marketing Planning
o Managing Systems for International Marketing
o Identifying Market Entry Opportunities
o SWOT Analysis, Global Sourcing
o Reflection and Evaluation of the Endeavors
o Global Products and Global Brands
o Communication and Advertising in Global Markets
9. Financial Issues and Pricing in Global Markets
o Financial Regulation, Foreign Exchange Risk, Legal Environment
o Pricing Differentials, Pricing Transparency, Product and Pricing Strategy
10. Global Marketing Research
o Primary and Secondary Data
o Information Requirements and Sources of Reliable Information
o Globalization, Tariff and Non-Tariff Barriers, Politics of Foreign Trade
Syllabus for Specialisation in H.R.M
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4. Motivation, Morale and Leadership (HRM- 411)
Objectives
 To identify the course participant’s strengths and weaknesses as a person and a
member of a group or organization using personality typing.
 To enhance one’s own self awareness and to understand others
 To sensitize students to the emerging perspectives on spiritual foundations of
personal effectiveness and leadership.
Topics
o An over view of Personality Theory – Johari Window
o Understanding your Thinking Process
o Enriched Communication Through Sensory Specific Language
o Managing your Internal Dialogue
o Perceptual Positions for Assertiveness
o Anchoring a Resourceful Stage for yourself to Manage Conflicts
o Creating Rapport
o Powerful Persuasion Strategies
o Personality Typing using Enneagram
o Introduction to Briggs-Myers Personality Types
o NLP
o Selling with NLP
o Managing with the Power of NLP
o Life Planning: Personal Mission and Vision
o Principle Centered Leadership
o Emotional Intelligence
o The Road Less Travelled
o The Seven Habits of Highly Effective People
o Effective Life and Time Management
o Spiritual Foundations of Personal Effectiveness
11.Personnel Management and Strategic Human Resource Development
(HRM 412)
Objectives
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To help the students appreciate principles of Personnel Management
To equip the students with the various skills required for effective personnel
administration
To provide a framework to understand the concept of strategic human resource
management
To explore the various issues related to Brand Management and to enhance
the understanding and appreciation of this important intangible strategic asset
including brand associations, brand identity, brand architecture, leveraging brand
assets, brand portfolio management etc.
To develop familiarity and competence with the strategies and tactics involved
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in building, leveraging and defending strong brands in different sectors.
Topics
1. Personnel Management
o Personnel Management– Definition – nature – scope – objectives
o Structure of personnel department – its changed objectives in recent years
o Personnel Policy – Objectives – Scope – Process – need
o Drafting communication in personnel department – Letter of Appointment –
promotion – transfer – deployment and such other letters relating to all service
matters
o Communications about disciplinary measures – memo – warning –cautions –
show-cause notice – charge sheet – Inquiry procedure correspondence
o Rules and regulation regarding disciplinary proceedings – laws – Procedure of
conducting domestic enquiry by observing principles of
natural justice court judgments
o Merit Rating – Promotion – Transfer – Job enlargement – job enrichment –
job analysis – job description – job specification – job rotation
o Maintenance of statutory returns – TDS – Gratuity – Professional Tax – Form
16A – PF and ESI Returns
2. Strategic Human Resource Management
o Introduction to Strategic HRM - Definition, need and importance Introduction to business and corporate strategies - Integrating HR strategies
with business strategies
o Developing HR plans and policies - Human Resource Environment
o Technology and structure - Workforce diversity - Demographic changes –
Temporary contract labor
o Global environment - Global competition - Global sourcing of labor - WTO
and labor standards
3. Performance and Compensation Management
o Performance Management strategies
o Defining key result areas (KRA) - Result based performance - Linking
performance to pay - Merit based promotions
o Reward and Compensation Strategies - Introduction to compensation
Management, Compensation Philosophies
o Determination of inter and intra industry compensation Differentials
o Compensation and its components, Pay Structure, Internal Equity and
External Equity in Compensation Systems.
o Process of Compensation management Concept and Process of Performance
Management, Performance Appraisal, Potential Appraisal, Methods of
Performance Appraisal
o Performance based pay - Skill based pay - Team based pay - Broad banding,
Skills and Competency
o Concept and Types of Incentive System: Individual and Group Incentive plans
o Executive compensation - Variable pay – Bonus – Profit Sharing – Equity
option
o Statutory Provision governing different components of Reward system.
o Institutions related to Reward System: Wage Boards, Pay Commissions.
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o Retrenchment strategies - Downsizing - Voluntary retirement schemes (VRS)
- HR Outsourcing – Early retirement plans - Project based employment
o Global HR Strategies - Introduction to global
4. Behavioral aspects in Human Resource Management
o Human Aspects of Personnel Administration
o Behavioral issues in strategic implementation - Matching culture with strategy
o Human side of administration - Leadership, power and politics
o Employee morale - Personal values and business ethics
o HR strategies - Developing HR as a value added function.
12.Talent Recruiting, Retention & Management and Employee Training &
Skill Up gradation (HRM 413)
Objectives
 To provide an understanding of role of recruiting in effective organizations
 To make the students appreciate aspects of increasing difficulty in attracting
talented employees and retaining them
 Causes of employee attrition and strategies for reducing it
 Role of training in employee productivity and retention
 Effective strategies for training and skill up gradation
 Identifying training needs, developing training programs, evaluating training
programs and continuous skill up gradation
Topics
1. Talent planning, recruiting and selection
o Assessing talent need and quantifying requirements
o Describing talent in terms of qualification, experience and personality,
developing job description
o Benefits of attracting talent, talented workforce as a core competency
2. Recruitment and selection process
o Dealing with subjectivity, diversity, and good practices
o Interview: interviewing skills, preparing questions, accessing writing and
communication skills, accessing personality traits
o Practicing interviewing and selection skills: role playing, probing key
interpersonal attributes
o Online recruitment - Employee referrals - Recruitment process outsourcing –
Head hunting
3. Making selection decision
o Arriving at selection decision, both at short-list stage and final selection
o Communicating decision to successful and unsuccessful candidates and
preparing waitlist
o Identifying leanings for next recruitment cycle
4. Retention Strategies
o Recruitment and retention strategies
o Executive education - Flexi timing – Telecommuting - Quality of work
life - Work – life balance - Employee empowerment - Employee
involvement
o Autonomous work teams
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o Creating learning organization - Competency mapping – Multiskilling –
Succession planning - Cross cultural training
5. Training and skill development
o Introduction to training concept- Definition – meaning – need for training
o Importance of training – Objectives of training – training and development
o Overview of training functions – types of training.
o Principles of learning- theories of learning- reinforcement theory – social
learning theory – andragogy – resistance to training
o Process of training - Steps in training – identification of job competencies –
criteria for identifying training needs (person analysis – task analysis –
organization analysis) – assessment of training needs – methods and process
of needs assessment
o Designing and implementing a training program - Trainer identification –
methods and techniques of training – designing a training module (cross
cultural – leadership – training the trainer – change) – management
development program – budgeting of training
o Evaluation of Training Program - KirkPatrick model of evaluation – CIRO
model – cost-benefit analysis – ROI of training
Finance Specialization – 4th semester
13.
International Financial Management (FIN 411)
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Course Objective
To introduce the environment of international finance and its implications on
International business.
Topics
Intricacies of Foreign Exchange Markets
Spot and Forwards Exchange Rates
Eurocurrency and Domestic Interest Rates
Quotations and Market Rules
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Parity conditions in International Finance
Purchasing Power Parity
Covered Interest Parity
Real Interest Parity
Parity Conditions and Managerial Implications
3. Forecasting Exchange Rates
o Fundamental Factors Affecting Exchange Rates
o Time Series Forecasting Models
4. International Sources of Finance for the Firm
o Bond Financing (Fixed and Floating Rate Notes)
o Loan Financing (Syndicates Loans)
o Securitized Financing (Euro note)
o Equity Financing (GDR and ADR)
o Features of Loan Agreements: Loan Negotiations
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5. International Financing Decision
o Issues in Overseas Funding Choices
o Economic Circumstances and overall Funding Choices
o Funding and Risk Management Aspects
6. Analysis of International Capital Budgeting, Cost of Capital of a Foreign
Investment.
7. Foreign Exchange Risk Management
o Conceptual Overview
o Nature of Exposure (Economic, Transaction, Translation)
o Hedging and Speculation
8. Derivatives and Exposure Management
o Currency Forwards
o Currency Options
o Currency Futures
o Currency Swaps
o Interest Rate Risk Management
9. Framework of Managing Exposures, Accounting Implications of Forex
Transactions
o Derivatives Accounting, Risk Management in a Treasury.
14.
Banking & Insurance (FIN412)
Course Objective
To understand theory and Practice of Commercial Banking & to facilitate
study of Banking and
Finance.
Topics
1. Developments in the Indian Financial System.
2. Functions and role of RBI, SEBI, IRD etc.
3. Functions of banks, Regulatory provisions/enactments governing banks.
4. Banking Reforms:
a. Narsimham Committee Reports
b. Basel - I & II
c. Risk Assessment and Risk Management.
d. Banking Codes and Standard Boards.
e. Banking Ombudsman scheme.
5. Deposit accounts.
a. Banker-Customer relations
b. Know your Customer (KYC) guidelines
c. Various type of Customers (Minor, Blind, illiterate, pardanashin, etc.)
d. Various types of Time and Demand Liabilities.
6. Bank’s Lending
a. Credit Information Bureau Ltd
b. Principles of lending
c. Credit Appraisal Techniques.
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d. various credit Products / Facilities
i. Retail lending products
ii. Agricultural lending
iii. MSME
iv. Corporate Finance
v. Infrastructure Lending.
vi. Bridge loan
7. Credit monitoring, NPA Management
a. Rehabilitation of sick units
b. Sécurisation Act.
c. BIFR, ARCS, DRT, DRAT, etc.
8. Electronic Banking and Fund transfer
a. Core Banking solutions
b. Local clearing operations, Draft, MT,TT, etc.
c. EFT, RTGS, SWIFT, etc
9. An introduction to insurance.
10. Various types of Life and Non Life Insurance.
11. Reinsurance.
12. Insurance Pricing
13. Policy servicing and claim settlement.
15. Major Specialization Project – I (MSP 401)
Objective
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Prepare the student to undertake independent project work
Prepare the student ot apply concepts learned in different courses in a
comprehensive and integrated way to real world business problem.
Topic
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Each student will undertake a project under his Faculty mentor and work on this
for the entire semester.
This project topic will be related to her/his Major area of specialization.
The project report should reflect at least 100 hours of work and should involve
some primary data collection either in form of survey or interviews. Marketing
projects must involve market research and preparation of survey.
The project report quality should be such that it can potentially get published.
Pedagogy
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Student should discuss the project idea/topic with the faculty mentor throughout
the third semester and should submit a two page project proposal on the first day
of the start of the fourth semester.
Each student will write a 25 page project report and submit a copy of the report to
the faculty mentor. This report will carry 70% weight of the course grade
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Director (PGP) will fix day and time of presentation of the project reports. Each
presentation will be on PowerPoint and will carry 30% weight.
16. Minor Specialization Project – II (MSP 402
Objective
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Prepare the student to undertake independent project work
Prepare the student to apply concepts learned in different courses in a
comprehensive and integrated way to real world business problem.
Provide core skills in the area of Minor specialization.
Topic
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Each student will undertake a project under his Faculty mentor and work on this
for the entire semester.
This project topic will be related to her/his Minor area of specialization.
The project report should reflect at least 100 hours of work and should involve
some primary data collection either in form of survey or interviews. Marketing
projects must involve market research and preparation of survey.
The project report quality should be such that it can potentially get published.
Pedagogy
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Student should discuss the project idea/topic with the faculty mentor throughout
the third semester and should submit a two page project proposal on the first day
of the start of the fourth semester.
Each student will write a 25 page project report and submit a copy of the report to
the faculty mentor. This report will carry 70% weight of the course grade
Director (PGP) will fix day and time of presentation of the project reports. Each
presentation will be on PowerPoint and will carry 30% weight.
17. Pro-seminar and Placement (MBA 404)
Objectives
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Prepare students for the placement season
Help them in selecting companies to apply
Hold mock interviews
Debriefing after the interview and providing feedback
Pedagogy
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Practice sessions
Guest speakers
Mock interviews and preparing each student individually
Career counseling
Managing negotiations and job acceptance
Preparing for the first day in office
18. Comprehensive Capstone Defense (CCD 401)
Pedagogy
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I hour comprehensive defense of all learning during the PGDM program before a
board chaired by PGP (Director) consisting of faculty, seniors and guest visitors
from industry etc. Director (Program) will award final grade in consultation with
the Board, faculty mentor and guest visitor. Getting at least a B+ is mandatory to
get the final degree certificate.
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