TAHA SIDDIQUI
●Mobile: +92 345 3148504
●Email: taha.siddiqui86@gmail.com
KEY SKILLS & Trainings
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Communication: Event and PR Management, Press and News Coverage, TV Advertisement and video Productions, Corporate
Reporting (Director’s Review and annual business reporting for Public reports), Executive statements and communications,
Social Media Management and optimization
Creative: Advertisement Development (TV and Print), Digital Marketing, Publications, Product Launches, BTL Activities.
Designing and Development of various contents for IMC
Product Management: Product Design, Demand supply planning, forecasting, promotion and pricing.
Trainings: Toyota Business Practice, Toyota Way in Sales and Marketing, Toyota Production System
Research: Pre Feasibility, Feasibility, Brand position and brand health assessment.
EDUCATION
Institute of Business Administration, Karachi, BBA 2011;
MAJORS:
ACTIVITES:
Marketing
Analysis for Business Recorder.
P&G brand launch competition: Winner
Branding Unveiled Seminar: Chief Event Organizer
HR for Apprentices Seminar: Event Vice President
EXPERIENCE
TOYOTA - Indus Motor Company LTD
Senior Assistant Manager, Marketing Planning & Strategy, [November 2013 – Present]
Promoted as of July 2014. Custodian of Toyota Brand and the brand experience. Responsible for End to End management of Toyota Brand
Activities in Pakistan, ranging from alignment with Toyota global Hoshin (Vision), liasing with global product development teams for product design
and engagement with relevant stakeholders in government and regulatory authorities.
Prominent area of expertise lies in product management, strategic business development, managing government and trade affairs, exploring
opportunities for special businesses and managing reputational risk.
MARKETING CHANNEL DEVELOPMENT & STANDARDIZATION
Designed and deployed a comprehensive dealer standardization and uplift plan in line with Toyota Global Brand Enhancement Initiative
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Conducted a comprehensive gap analysis of nationwide dealership network performance
Identified major improvement and standardization areas and devised strategies for standardizing operations and customer experience
Developed and successfully deployed inventory management framework, facilitating inventory replenishing process and reduction of
accessory installation errors.
Prepare Annual Budgets for the department along with KPIs, periodically monitor trend sheets for alignment with Overall Business Plans
Distributor Process Management
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Maintain and regularly update database regarding distributor information and their Task forces such as sales, service, spares and
accessories.
Developed and implemented a comprehensive listening tool for customer complaints and their effective routing to distributors over
multiple channels such as voice, Digital and social media
Proposed and successfully implemented dealership stock allocation plan to allocate variants in line with the company’s production plan
and distributor demand forecast.
Developed internal and external Hoshins (Business Plans) for the company and ensured its alignment with the distributor’s activity plans.
Monitor Distributor sales and Customer Satisfaction indices to ensure achievement plans
Developed reward system for the distributors for motivation and encouragement – Annual Dealer Conferences
STRATEGIC BUSINESS DEVELOPMENT
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Prepared and developed the Company wide Hoshin (Business Vision) in line with the Toyota Global
Vision planning
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Identified and successfully filled gaps in Toyota global supply hub by identifying supply constraints and
filling them via local production, thus generating export opportunities
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Prepared and presented Special Business opportunities by analyzing regional Tariff policies and
exploring opportunities for company’s products on a regional and global level
Identified opportunities for export and tender businesses
Reviewed and prepared responses for RFQs and RFPs
PRIUS HEV [PRODUCT LAUNCH]
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Formulated and deployed an exhaustive road durability test across Pakistan to Test the product’s workability in domestic market.
Developed an integrated overall marketing strategy involving product design (specs selection), promotion plan and developed marketing
collateral to support overall plan.
Organized an extensive product launch event. Attracted Extensive Press and Media Coverage attracted – Publishing in all Top Tier and 23
other publications (unpaid publicity)
Rolled out numerous brand activations on ground, generated a conversion ratio of 12% (highest in category)
Developed sales plan in view of supply constraints, attained the envisioned stock clearance cycle of 18 days.
AVANZA MULTI PURPOSE VEHICLE [PRODUCT LAUNCH]
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Devised sales plan to help in run out of the vehicle and transition to the new model.
Deployed a fresh brand identity for the product to lead and guide all communication strategy.
Developed an indigenous product brochure, including talent image selection, photo shoot of the product and layout and communication
design.
Created and implemented an elaborate sales plan to successfully capture new segments previously lost by Toyota Hiace.
CAMRY
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Developed the marketing Collateral to facilitate sales by projecting a repositioned, premium hi end image.
Strategic activations to provide customers with the Camry experience.
Successfully repositioned Camry from a standard midsized sedan to a Luxury Sedan.
HIACE
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Developed a feasibility study to introduce the gasoline variant, successfully introduced.
TERIOS
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Developed and deployed a salesperson incentive plan to run out stockpile, achieved zero carryover stock within the time frame of 30
days.
BRAND COMMUNICATIONS
SOCIAL MEDIAL MARKETING
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Conceived and established the first ever digital marketing Platform for Toyota Pakistan on Facebook.
Integrated Client Servicing with Social Media Assets, providing additional window for Customer support and reducing Customer
complaint droppage by 32%
Generated sales leads through social media, with conversion rate of 8%
Developed structures to assess the Brand’s Talk value by developing active listening framework
Designed and executed the most successful digital marketing campaign of the Pakistani Auto industry for Toyota Fortuner.
PR & CORPORATE COMMUNICATIONS
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Develop PR strategies to support company objectives and ensure stakeholder engagement through active PR planning.
Devise and deploy engagement plans for liaising with Government, Regulatory Authorities, Media, Consumers, Vendors and Communities
to create shared value, thereby promoting favorable image of the organization.
Successfully presented proposals to the government to change duty tariff structures on Toyota Vehicles. (Done in the Budget 2014)
Developed various brand related content to project organization’s stance on various key issues.
Deployed additional PR channels for the organization, generating more noise and amplification over the national media waves.
PUBLICATIONS
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Editor of In-house Magazine, Annual Reports and other publications.
RESEARCHES
Heading Research Function
Comparative Appeal Research – Project Hatchback Vs Competitors
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Designed and successfully implemented an elaborate research to determine Customer segmentation, profiling of dominant segments and
positioning platform for the product.
Product Feasibility Research – Project Hatchback
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Prepared and executed a detailed feasibility report to determine the demand structure, sales potential and pricing levels for a new
vehicle in Pakistan.
BRAND RESEARCH(S)
Corolla Brand Positioning - Pre Launch Survey
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Developed and administered a qualitative research to explore the behavioral, emotive and cognitive response of Target Profile towards
the model Corolla.
Tested Concepts and storyboards with the target group to assess the most resonating position.
Successfully developed a segmentation strategy and proposed to improve perceptions through Digital Engagement.
Toyota Regional Brand Survey – Toyota Motor Asia Pacific
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Collaborated with Regional Headquarters to devise a study to Identify factors contributing to the challenges faced by the brand in
Pakistan.
Post Launch Brand Evaluation Study - Toyota Fortuner
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Designed and implemented an In Depth Interview and Drive along Study to gather insights on customer perception, Brand effectiveness,
Advertisement and the positioning platform.
Effectively implemented repositioning strategy to enhance appeal and establish a brand contract that is deliverable.
Brand Audit – Toyota Corolla
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Identified Key reasons for declining equity of Corolla and proposed corrective measures.
Delivered outcome that led to introduction of a Fast moving variant for facilitating run out and product improvements in the next Full
Model Change.
ACTIVITIES & INTERESTS
Nature trekking, socializing, art and reading. Social Affiliations include Membership of Pakistan Advertisers Society Research board.