Paper ▌FORUM Public Space or Transitory Shopping Zone: Old Eldon Square Peter Rogers Postgraduate Researcher, APL ▬▬▬▬▬ Keywords Eldon Square, Public, Consumption, Regeneration ▌ Abstract Old Eldon Square has faced major regeneration in the 20th century, standing right at the heart of the city centre and a locus within shopping areas for all types of urban inhabitants it represents one of the most familiar and most used public spaces in the city. In the mid twentieth century it was redeveloped on three out of four sides to be incorporated into the Modernistic and functional red brick façade of what was to become the Eldon Square shopping centre, which has since dominated the city centre of Newcastle upon Tyne, now as a part of the Capital of Culture 2008 bid by the City Council Eldon Square faces another period of redevelopment, the first major change to the Blackett street square since 1975. This paper assesses the role of the square in Newcastle upon Tyne from its original form and the development of Eldon Square shopping centre through the last 25 years of consumption and into the 21st century highlighting the changing nature of city centre public spaces and the particular importance of Old Eldon Square to Newcastle upon Tyne. As the city changes into what could become globally recognised as a capital of culture we ask at what cost does this occur for historic spaces in the city centre? Introduction Newcastle upon Tyne has seen many changes throughout the 20th century. From industrial boom town to industrial hinterland to sporting centre and cultural capital in pending it has been a busy 100 years for the ‘Toon’. There are many changes underway in all of the major contemporary cityscapes of the UK and across the globe, perhaps non-more so than in Newcastle upon Tyne where currently the city is gearing up for the Capital of Culture contest 2002. This effectively means that the city is seeking to reinvent its global identity at the same time capitalising upon the inherent strengths of the indigenous culture in order to attract the lucrative title to the North East of the UK. However there are tensions to be uncovered realised and integrated into the strategies enacted by the local governmental institutions and the corporate investment which fuel the regeneration of the city and the masses and minorities that ‘use’ the city centre. These tensions can be seen throughout the city centre and the nation at varying levels by the spatial redevelopment of control mechanisms, such as surveillance technologies (Norris & Armsrong, 1999), for the ‘protection’ of the urban fabric and the ‘orderly flow of commerce’ (Flusty, 2000). Also the changing nature of particular spaces throughout the process of architectural redevelopment can change the basic nature of a space from a somewhat marginalised meeting area to consumer through-fare, this paper argues that this is in fact the case with Old Eldon Square. The vision of the city centre for the meeting variable needs of the urban populous in the years to come as depicted by the City Centre Managers across the United Kingdom does not seem to include the more subculturally oriented youth cultural groups, it does not seem to include the homeless or the remnants of urban decay from the excesses of the 20th century (Ed. Fyfe, 1998). It does appear to be the intention of the managerial institutions that are invested in the regeneration of the city to create a clean and safe place for one purpose, for the consumption of products (Reeve, 1996). In the striving of the managerial institutions to create this urban commercial utopia some elements of heritage and culture are perceived as under threat (Flusty, 2000), as well as the diversity of urban experience that makes living in a city the experience that it has become. The term gentrification has become a buzzword in urban theory but the increased control, surveillance and single-minded regeneration policies of local council and government demonstrate that it is a valid theoretical and research endeavour (ibid.). Public Space or Transitory Shopping Zone: Old Eldon Square▐ Paper ▌FORUM The cities of today are changing and depending in which ‘user demographic’ the individual resides depends on the effect of this regeneration upon each individual as a user of urban space. North East plugging directly into the network of capital circulation world wide (City Centre Action Plan, 2002). As such there is a lot of change and regeneration as well as destruction to explore. The strongest examples of the diverse architectural history of Newcastle upon Tyne can be seen in the city centre, from the emerging cultural district of Grainger Town (the principle work of the late great Richard Grainger) across In investigating the developing tensions between minority sub-cultural uses of public space in the city centre and the commercially oriented regeneration for the purposes of this paper I have isolated an instrumental public space in the very centre of the city of Newcastle upon Tyne, this being the ‘Old’ Eldon Square public plaza. Used by a vast range of the urban populous and frequented by youth subcultural groups and local police and security this represents the very heart of Newcastle upon Tyne. In this paper I describe the recent history of the space itself before investigating the current regeneration strategies and policies applied to the space and possible implications thereof for the minority groups which frequent and make regular use of the plaza. This will demonstrate the need for a deeper understanding of the tensions arising between subcultural minority groups (as users of the city) and urban managerial institutions (responsible for running and redeveloping the city). The Original Eldon Square Newcastle City centre is a diverse and interesting place architecturally as well as socially (Fig.1). The historical structure of the city gives the architectural vernacular of the city a fragmented layering of styles from numerous periods throughout history. Its gradual evolution from a walled medieval settlement which later incorporated a Georgian town centre, as well as the indiscretions of Modernist architects and designers in the later part of the 20th century, right into the 21st century where the cities institutions hold aspirations of developing a regional node for the Figure 1. Newcastle upon Tyne City Centre (www.newcastle/gov.com) Public Space or Transitory Shopping Zone: Old Eldon Square▐ Paper ▌FORUM the expansive modern interurban shopping complex that is Eldon Square shopping centre to the Civic complex comprising of the centrally located campuses of both Newcastle and Northumbria university and the Civic Centre. The focal area of this study is highlighted in the very centre of all of these, nestled next to Grainger town, adjacent to the famous Greys Monument and surrounded on three sides by the Eldon Square shopping centre lies ‘Old’ Eldon Square. was obvious that these changes needed to be planned. IN the late 1950’s a change in power saw the Labour Party take control of the city council and the rise of T. Dan Smith in the council saw the plans and designs for a new Newcastle, ‘The Brasilia of the North’ (Fig. 2). The 1963 plan for the redevelopment of the town centre was the brain child of T. Dan Smith and Wilfred Burns (head of the city council circa 1959 and Chief Planning Officer circa 1960) and changed the face of Newcastle upon Tyne bringing us closer to its present incarnation: ‘Thus, as early as 1961, a set of principles were developed which were to endure through the Smith-Burns era and for a number of years afterwards. The city centre was to be modernised Named after the late Lord Eldon the original Georgian town houses were sought after residential buildings in the 19th century and the early part of the 20th century. Designed by John Dobson in 1824 and built by Richard Grainger they were the first initiative embarked upon by these two local legends and represented the founding of the partnership that changed the face of Newcastle (Ritchie, 1981) and to this day plays an integral part of the cultural image projected by the city councils marketing initiatives (www.culture.com), how then did it come to pass that only one of the original three sides of this cultural landmark remains intact 125 years later? Post war redevelopment After the second world war moat of the United Kingdoms major industrial ities had begun to pick up the pieces of their shattered cities and throughout the late 50s the changing nature of urban life was dictated not only by the necessity of rebuilding the shattered architectural fabric of the cities but also more mundane but equally important changes in population migration, consumer behaviour and increased car usage. The changing social valkues and architectural opportunities afforded by the levelling of some areas within the city affected dramatic alterations and it Figure 2. The Central Area Policy Map from the 1963 Plan Public Space or Transitory Shopping Zone: Old Eldon Square▐ Paper ▌FORUM and its role as regional capital strengthened and, to implement this, major road developments were needed, including motorways close to the centre. Traffic and pedestrians were to be segregated, partly through multilevel circulation. The road system was intended to frame the three major precincts in the city centre which would be pedestrianised as much as possible and traffic would be restricted to access for servicing and car parks.’ (Pendlebury, 2001: 122) and Percy Street extending down through the originally residential Eldon Square to Newgate Street and Clayton Street, not all of those scheduled for destruction in what became known as the ‘slum clearances’ were levelled, indeed the Granger Market is still functioning and is set for a face lift of its own in the latest round of regeneration, but it was felt that this plan preserved the unique vernacular of Dobson and Grainger’s architectural endeavours within the city centre whilst allowing for growth and reasonable redevelopment. In the course of this plan a large area of Eldon Square was heralded as superfluous to the needs of the new central consumption area as can be seen in the Eldon Square Shopping Centre plans (Fig.3, Ritchie, 1981). This may have been due to the wholehearted preservation of the Grainger Street and Grey Street and the particular architectural vernacular thus two sides of ‘Old’ Eldon Square were set to be demolished as an integral part of the redevelopment plan, with Old Pendlebury (2001) in his assessment of conservation in the city, where among the key issues were the changes to Eldon Square, addresses several development issues within these plans which were to become central to the future of the city centre. In fact the development, design and implementation of the Eldon Square Shopping Complex plan as the 1963 plan continued into the 70’s was not unproblematic including as it did the almost total demolition of a large area of central Newcastle and several locally respected, if not listed, buildings. This plan contained much of the initiatives for the next 20 years of development in Newcastle and allowed for the conservation of the majority of the Grainger Town area, now becoming a cultural district in its own right within Newcastle (www.culture.com), however several listed buildings throughout the city centre fell into the scheme including: • • • • • • • Grainger Market Clayton Street No. 11-43 Eldon Square No. 1 – 26 War Memorial Nelson Street No. 1 – 37 Percy Street No. 7 – 9 Newgate Street No. 148 This effectively cut into a large area of offices and small local traders in the area between Northumberland Street Figure 3. Eldon Square Original plans (Ritchie -1981) Public Space or Transitory Shopping Zone: Old Eldon Square▐ Paper ▌FORUM Eldon Square to be retained as an open public space. This demolition of old façade to make way for the new shopping centre, was not lost on the council and the centre was named ‘Eldon Square shopping centre’ in order to smooth the transition for the local residents and consumers who would be using the new shopping environment. ‘Strong protests were made about the destruction of listed buildings and in particular Eldon Square which was of great historical significance to the city. In 1965 the Minister for the Environment, Richard Crossman, described the demolition of Eldon Square as, ‘…a real aesthetic and historical loss’ but felt that’s its loss, ‘…was decisively outweighed by the urgent need for a piece of urban renewal of critical importance…to the whole region.’ (Amery, 1977: 225 in Ritchie, 1981) within regeneration which was projected by the local councillors during this period created a shift in the use of Eldon Square from residential to commercial property which had begun earlier with the shift of use from residential to office in the original buildings. This compounded the changing use-value of the plaza from privately residential to openly accessible and public, effectively creating a marginal consumer space in synchronicity with a unique public space, still a part of but not entirely integrated into the city centre. 25 years of Consumption Eldon Square has stood proudly and successfully as the central focus of economy and consumption in the city centre of Newcastle upon Tyne since its completion and opening in 1975, and in the year 2000 celebrated 25 years of supplying the city under the moniker ‘25 years of Consumption’. Standing fast against the development of the huge Metrocentre in Gateshead which for may years stood as the largest Mall in Europe. Still against these odds the city centre has flourished. However there has been This dramatically changed the usevalue of the Eldon Square plaza in relation to the city centre. The separation of the previously residential homes and a cornerstone and central point of Newcastle upon Tyne became known over the next 25 years as ‘Old’ Eldon Square or less formally by some users as ‘The Green’ (Fig.4). The central focus of the city moved from the Eldon Square plaza to Grey’s Monument just a few hundred yards down Blackett Street. However this short distance marginalised ‘Old’ Eldon Square from the city centre, it became a marginal space nestled between the red brick façades of the new and modern shopping centre, only one if the original three sides to the plaza remained intact, and these too became shops and cafes over the years to come. This discord between the conservation of the local architectural vernacular and identity with the desperate need for fiscal growth and economic stability Figure 4. Old Eldon Square before demolition (above), June 2001(below) Public Space or Transitory Shopping Zone: Old Eldon Square▐ Paper ▌FORUM increasingly an imbalance in the distribution of success for stores in the city centre. Increasingly those store located in the top of the shopping facilities, near the universities in the north end have been more successful and the southern end of the Eldon Square complex has suffered from falling rents and low levels of consumer footfalls. In the initial plans for Eldon Square the supply of retail space was to be balanced across the whole of the centre with key stores located either side of Old Eldon Square in both the North and South Blocks. It does appear that the Greenmarket, an indoor market of a more modern design which complemented the Grainger Market located over Clayton Street but immediately adjacent to the Eldon Square project appeared to give the southern end of the shopping centre a lower budget ambience, and took up a lot of valuable floor space leading in part to the lower success of large stores located within the southern block, however this is unsubstantiated by the apparent success of the Greenmarket and the Safeway food store to which it is connected (despite which plans to replace the Greenmarket are currently in the council pipelines). Eldon Square shopping centre changed the face of Newcastle and the way in which people and consumers moved around within the city centre. The compact design of the centre in the end proved to be the main reason for the concentration of shopping activity in the North end and current redevelopment plans aims to expand and redevelop the centre forming an ‘octopus’ with its increasing number of connected arms filtering out insinuating the mall ever deeper into the fabric of the city, at the centre of all this Old Eldon Square remains. The space that resulted from the development of the Eldon Square shopping centre on all but one side of the Old Eldon Square has become a contested and important space in the city of Newcastle upon Tyne. In the 1980’s another mall development linking directly into the expanding Metro system completed the commercial lock in of Newcastle’s central point in the form of Monument Mall. This extension to the shopping centre facilities already in place gave direct access to the Monument underground Metro station and retail space for a number of new department stores (currently including Virgin Megastores and the Gadget Shop). The continued development of a city centre for the high spending Geordie culture has continued apace throughout the last decades of the 20th century and new managerial powers and conglomerates are pushing even harder for further changes to the fabric of the city centre. Contemporary Context for Regeneration As a part of the local council’s plans and regional motivation behind the newly emergent Newcastle-Gateshead partnership, the regeneration of Newcastle upon Tyne has shifted gears again at the turn of the century. The current slew of regeneration initiatives has been geared differently to those of the 1960’s and 1970’s, many of which were only ever partially completed or are broken into segments by the planning permissions and political pressures levies against wholesale destruction of the city center by political action groups of the time. Whilst still much rooted in the need for economic growth and stability in the city, there is a new face to the purpose of regeneration and this is the spectre of culture. Newcastle upon Tyne has submitted in 2002-3 to be the United Kingdoms entrant into the European Capital of Culture Contest for the year 2008 (www.culture.com). With this much sought after title comes massive influx of investment, capital generation, and the city generates a much higher global profile and from thence raised tourism, an influx of all things good for the economy of Newcastle upon Tyne and for the continued development of the city towards its global aspirations, as a key member of the international community of connected (via Information and Communication Technologies, economy and status) and networked megalopolis (Going for Growth – DATE?, City Centre Action Plan, 2002). However the culture that is being driven forwards and prescribed onto the city and its inhabitants would by the nature of the majority of these redevelopment schemes, not just in Newcastle upon Tyne but across the country as other cities become involve in this cycle of reinvention and regeneration, seems to be one predominantly of the leisured and consuming middle classes. This in itself seems ironic with the fine history of the city as an industrial workhorse of the UK, and of the blue-collar identity associated with the ‘Geordie’ regional identity and culture. The urban managerial institutions (e.g. City Centre Manager, Regional Development Agency, Local Council etc.) plan for the redevelopment of the city has resulted in a mix of policies and projects ranging from the extremely successful and tasteful (The Millennium bridge, The Baltic Quays) to the over budget debacle (The Love Parade, The Blue Carpet). However cultural these redevelopments claim to be they have often been referred to by the press and council alike primarily by their ability to create jobs, revenue and increase cash flow in the city rather than their contributions to developing and aiding in the cultural identity and viability of the city and its residents. In this sense there are fears that culture may be wielded as an economic tool Public Space or Transitory Shopping Zone: Old Eldon Square▐ Paper ▌FORUM and this economic imperative will drive regeneration in a direction which may not be in the best interests of either the people of Newcastle or the city itself. Similar questions have been raised throughout the academic community as this trend spreads across the UK (Reeve, 1996). The commodity and consumer oriented theme has dominated the bulk of regeneration initiatives by the local council since the 1960’s and 70’s and that resulted in the questionable destruction of the original Eldon Square (which has bloodied the nose of the council ever since), and once again one of the newest of these redevelopment schemes to date involves the same space. The city centre has once again been the charting a new stage of redevelopment and both a new look and use-value for ‘Old’ Eldon Square and the Eldon Square shopping centre. Regenerating the Green: From Public Plaza to Consumer Throughway The newest stage in the plans for urban regeneration linked to the Capital of Culture bid, is set to begin in the Autumn of 2002 and continue over the next several years. The full details will be published in the redrafted City Centre Action Plan 2002, but is still at the time of writing in its final stages of drafting and publication. The plan sets out 7 key areas for redevelopment in Newcastle upon Tyne, these include: • • • • • • • Grainger Town – Inner city housing, art & culture events, redeveloped Grainger Market. Eldon – Shopping Centre expanded and the Eldon Square area to be given facelift. University – Reduce traffic congestion, improve vernacular around entrance areas East City – Development of coordinated redevelopment plan Quayside – Improved transit links, continued redevelopment of area Stephenson – Encourage redevelopment of areas behind Central station Boulevard – Gallowgate & St James area, improve access & parking The Eldon Square shopping centre is poised between many of these development areas and its expansion plans entail works from relocation of the bus station to allow for new shopping level, improved access by transforming ‘Old’ Eldon Square from a marginalized plaza into a main entrance and access point to the newly planned shop expansion area, links to the south end of the shopping centre over Blackett Street (which already affected the ‘Old’ Eldon Square plaza with the extension of Blackett Bridge), new shop frontages along Blackett Street, replacement of the trees in Eldon Square to improve lighting and encourage grass growth (Evening Chronicle, Feb 12, 2002), Demolition of the Green Market in the shopping centre, improvements to the Grainger Market, the opening of a large new leisure facility nearby and connected to the shopping centre under the title of ‘The Gate’ and in general more shops all around. Among the drastic affects that this redevelopment plan will have on Eldon Square will be the demolition and possible relocation out of the square of ‘The George and Dragon’ Public House, the potential lease review of traders in the remaining original Eldon Square buildings, the removal of Eldon Walk a throughway which skirts the upper periphery of the plaza improving access to the Eldon Square shopping centre, to be replaced with more aesthetically pleasing glass frontages around the new entrance (Fig.5) and all of this in synchronicity with the current legislative prohibition of certain activities in the square, such as skating and roller-blading and concentrated surveillance in the area. This regeneration plan promises to change the use-value of the space from the unique public enclosure it has been for almost 25 years since the original opening of the shopping centre into a more generic consumer throughway. Eldon Square has been openly accessible to any and all users Figure 5. Eldon Square regeneration plan, artists impression (Citylife, May -2002) Public Space or Transitory Shopping Zone: Old Eldon Square▐ Paper ▌FORUM throughout that time, though debate has arisen more than once over the youths who mass there on bright days, weekends and holidays concerning the detrimental affect they have on consumer activity in the area, and the perception of danger they inspire in less confident city centre users. As a potentially marginal space it has remained on the fringe of the bustle of the shopping activities in the city centre for so long precisely because of its unattractive red brick architecture and defensive space, so the tensions surrounding this redevelopment have been considered thoroughly over some time by the relevant parties and some minimal consultation has been undertaken by the council, however with unclear results. Despite these issues, and much to the chagrin of several managerial and consumer oriented institutions in the locality this self-styled or accidental separation from the consumer related bustle of the city centre appears to have been a by-product of the original 1963 plans and the building of Eldon Square shopping centre which effectively reinforces the use of the square as a meeting place for particular subcultures within the city. It has in fact become a central locus point for several youth cultures in the city to the point where there have been altercations between some of the youth groups that ‘hang out’ and meet in the area, located as it is next to both the Eldon Square bus station (just through the George and Dragon) and the Blackett Street bus interchange. Complaints have ranged from ‘hooligans and thieves’ to ‘damage to the grass’, and though there is little perception by these youth groups of any targeted persecution by other groups in the city, including the authorities, they are aware of the discomfort their presence causes both some of the other city centre users and the local shops and authorities (Rogers - forthcoming). Future Implications The redevelopment of the Old Eldon Square plaza from the marginalised yet accessible plaza it has become over the last 25 years, where it has been largely ignored in local policy (bar the imposition of restrictions on youth activity) and regeneration plans has come as welcome to some and disappointing to others, it remains to be seen when the building work begins where the displaced groups will gather and the changes the new access and entry ways as well as the orientation of use-value from a public plaza towards a more transitory space will have on the flow of people and commerce through the area itself and the city center as a whole. It is hoped by some that the redevelopment will encourage stronger connections to the southern end of the city centre, which has been less successful in attracting customers and has less retail space for the larger outlets which are frequently found in the main shopping area in between Northumberland Street and the Haymarket and Percy Street sides of Eldon Square (Fig.1). The hope that this connection will encourage a flow of people using Eldon Square as a transitory space, a linking walkway to pass through on route to shops in the south of the city centre will potentially change many features of this urban public space: the user demographic, the time spent relaxing in the square, the tricking biker’s which are now springing up in opposition to the sins which proclaim clearly ‘No Skating, Boarding or blading. Maximum fine £500’ may in fact be forced into other areas as the flow of passers by limits the space available for such activities, and the flow of consumers will doubtless result in tighter restrictions and firmer policing of the area. This transition from public plaza to linking walkway is only likely to be fully realised if and when Blackett Street itself is fully pedestrianised to remove the congestion caused by the movement of buses through the area, this would also reduce the noise levels and create a more peaceful atmosphere which could reinforce the nature of the plaza as a place to relax and encourage the maintenance of the plaza as ‘Old’ Eldon Square, but there is even tension here as a transitory space the area would benefit from pedestrianisation as well, making it safer to walk through without having to dodge buses and traffic as you cross Blackett Street itself. Many of the office and shop workers in the city have been known to use Old Eldon Square as an informal lunch room staying in the pleasant green space that may now be nothing more than a through-fare for shoppers, yet pedestrianisation of this area is bound to bring more youths willing to ‘grind’ any slide rails and perform ‘manual’ tricks on smooth marble or concrete and shiny new surfaces that spring up and the redevelopment moves on. The contested nature of this space and the use-values applied to it are diverse and defiantly conflictual, in fact there are so many possibilities there is no doubt that this space will continue to be a hotbed of social and architectural tensions regardless of the direction of redevelopment. Conclusions Contemporary research into the regeneration of public spaces needs to assess why the regeneration takes place, for what reason does each space need to be changed? For example ‘will the changes proposed in schemes such as the Eldon Square regeneration benefit the users of such a space?’ Referring not just to the droves of Public Space or Transitory Shopping Zone: Old Eldon Square▐ Paper ▌FORUM spending consumers already in the city centre with many spaces to use, but also to the subcultural youth and social minorities who exist on the fringe of urban society. Regeneration and creation of an aesthetically pleasing architectural environment may well be economically the best option for a capital of culture, but the culture that is already there inherent in the environment and emerging from the minorities and youth groups should never be forgotten in the process of planning and regeneration. Often the oppositional nature of such groups, like skateboarders make catering for these groups problematic but in the drive to attain a unique urban culture and an architectural vernacular that reflects both the diversity of Newcastle’s urban citizenship and the strength of its economic and cultural foundations as regional capital then perhaps more reflection could be focused on the gaps and conflicts between urban citizens and the managerial institutions in the application and sometimes imposition of the larger scheme for Newcastle upon Tyne upon the resident users of particular spaces. It does appear that redevelopment is often considered a wholesale imposition of a particular ideal and aesthetic citywide, creating a fantasy city of consumers and controlled spaces (Hannigan, 1998, Zukin, 1998) rather than a reflexive interpretation of what each space is in practice for the people who actually use it, not the people who the governing institutions want to attract. 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