Analysis write-up at: http://thebusinessferret.com/?p=1081 GOOGLE INC. (GOOG) #1 REAL REVENUE GROWTH NOMINAL REVENUE GROWTH 35.00% #2 SUSTAINABLE REVENUE GROWTH PRICE ADJUSTED REVENUE GROWTH 29.7% 28.3% NOMINAL REV GROWTH 35.00% PRICE ADJ REV #3 PRICING POLICY SUSTAINABLE GROWTH GP MARGIN CHANGE 30.00% 3.30 25.00% 3.20 20.00% 20.00% 3.10 15.00% 15.00% 30.00% 12.9% 13.4% 12.3% 2.90 5.00% 2.80 0.00% 0.00% 2.70 2009 2010 2008 2011 #4 OPERATING EXPENSE CONTROL NOI$ GP$ NOI% GP% 2009 70.00% 2010 $25,000,000 60.00% NET OPER INC $20,000,000 40.00% $15,000,000 $10,000,000 20.00% 2007 2008 2009 2010 2011 $4,000,000 ($2,000,000) $0 ($312,000) ($2,000,000) 2009 2010 2008 2011 #8 RETURN on ASSETS (ROA) RETURN on ASSETS 100.00% ADJUSTED ROA 90.00% $40,000,000 ADJUSTED CFBF DEBT FREE $2,000,000 2008 REQUIRED WORKING CAPITAL CASH CFBF DEBT FREE $4,000,000 #7 EXCESS CASH ACTUAL CASH $50,000,000 2011 $6,000,000 $6,875,000 $6,000,000 $0 $0 0.00% 2010 $8,000,000 $8,000,000 $2,000,000 0.00% 2009 $10,000,000 $8,890,000 $5,000,000 10.00% 2008 0.50% 0.18% #6 DEBT FREE CASH FLOW $3,582,000 30.00% 0.27% CFBF ACTUAL $12,000,000 EBITDA $12,000,000 $10,000,000 50.00% 1.19% 0.85% 1.00% 2007 2011 #5 EBITDA to ACTUAL CASH FLOW CORE OPER EXP% CFBF ACTUAL $30,000,000 $14,000,000 80.00% 2.00% 1.82% 1.63% 1.50% 10.00% 6.7% 2008 2.50% 2.37% 3.00 9.2% 5.00% 10.00% GP MARK-UP INDEX 3.00% 2.56% 23.8% 25.00% GP MU INDEX EFFECT 3.40 70.00% $20,000,000 60.00% 2010 2011 #9 WORKING CAPITAL NEEDS "TOTALLY EFFICIENT ROA" 87.6% 80.00% $30,000,000 2009 68.0% 75.0% APs & Other % 70.00% NIAT % UNEARN INC% LOC % ARs & INV % 60.00% 50.00% 58.2% 40.00% 50.00% $10,000,000 ($2,260,000) $0 30.00% 40.00% ($4,228,000) ($11,958,000) ($10,634,000) ($10,000,000) 30.00% 20.00% 12.0% 13.5% 20.00% 12.1% 11.1% 10.00% 10.00% 2008 2009 2010 2008 2011 #10 DEBT FINANCING LONG TERM DEBT $80,000,000 CURRENT LIAB TOTAL ASSETS 2009 2010 2011 Net Cash Conversion $200,000 $60,000,000 $100,000 $197,124 $50,000,000 $0 $40,000,000 46 45 $20,000,000 ($200,000) $10,000,000 ($300,000) $0 ($96,901) 41 ($288,295) ($400,000) 2007 2008 2009 2010 2011 46 $27,883 ($100,000) $30,000,000 2007 2008 2009 2008 2009 COST of CAPITAL % Net Trade Cycle Days $300,000 $70,000,000 20% 22% 21% 2010 2011 #12 COST OF CAPITAL and EVA #11 NET TRADE CYCLE EQUITY 20% 0.00% 0.00% ($20,000,000) 19% 2010 2011 47 46 45 44 43 42 41 40 39 38 37 ROA % EVA % SPREAD 25.00% 20.00% 10.00% 19% 17% 15.00% 14% 12% 13% 16% 12% 11% 5.00% 0.00% -5.00% -10.00% 2008 2009 2010 2011 1 Analysis write-up at: http://thebusinessferret.com/?p=1081 REAL REVENUE GROWTH #1 Real revenue growth shows the actual real increase or decrease year by year in the additional sales volume of services or products. Real revenue growth shows the annual growth in revenues adjusted for the effect of annual over-all increases or decreases in direct revenue pricing and the changes in the costs of goods sold through using the gross profit mark-up index. So the company's revenues change year by year due to changes in the volume of products or services, the changes in the pricing of products or services, and the changes in the costs of goods sold. SUSTAINABLE REVENUE GROWTH #2 The annual change in retained earnings in relation to equity if you use debt financing or total assets (if no debt financing) tells one how fast or slow the revenues can change in the following year. Have you ever heard the term growing broke? That term means growing annual revenues so fast that they consume the resources of the balance sheet faster than they can be replenished. Where do additional resources primarily come from – from retained earnings or the portion of annual net income you leave in or reinvest in your business. PRICING POLICY #3 OPERATING EXPENSE CONTROL #4 EBITDA to ACTUAL CASH FLOW DEBT FREE CASH FLOW #5 #6 EXCESS CASH #7 RETURN on ASSETS (ROA) #8 WORKING CAPITAL NEEDS DEBT FINANCING NET TRADE CYCLE ECONOMIC VALUE ADDED (EVA) We use the gross profit mark-up index to develop pricing policy. This index measures revenue divided by cost of goods sold, resulting in an index. The annual change in this index plus or minus shows the increase or decrease in over-all pricing. Real revenue growth as defined above is derived by subtracting the over-all pricing index from the nominal annual revenue change. For many companies it would be impossible to add up a bunch of widgets, compare to the prior year, and know how much more volume was produced. This can be daunting for even the well-organized firm. So this is how one can ferret out price increases or decreases over-all year by year. Operating expenses are expressed as a percentage of revenues. This percentage is typically compared to net income margin or net income to revenues. Statistics are used to determine if the operating expenses are moving in or out of control and the magnitude of any change. These statistics will tell one how sustainable operating expense improvements really are. Core operating expenses are tracked in order to find different levels of economies of scale. EBITDA means earnings before interest expense, taxes, annual depreciation expense and amortization. EBITDA is typically used by banks to assess the ability of a firm to pay back debt financing. EBITDA ignores several issues critical to any business. It ignores interest expenses, income taxes, annual changes in working capital, and annual capital expenditures to maintain the on-going viable business operation. Without making working capital investments and capital expenditures, the business would begin to decline and ultimately to fail. EBITDA is compared to annual cash flow before financing - IT SHOULD NOT BE USED for cash flow. Cash flow before financing with after tax interest expense added back shows a company’s debt-free cash flow after tax. This is the most meaningful cash flow for any business and should be followed consistently and frequently. This number is what is followed to determine sustainable annual cash flow. This is the real driver of increasing business value without reservation. It is very difficult to game this figure which is another valuable characteristic of this metric. How a company manages its’ cash is a critical job that most companies do not really understand. Poor cash management can harm the company’s performance in subtle but serious ways. It lowers the return on assets and it increases the cost of capital. Holding excess cash dulls the company’s operating edge which increases overall risk and produces overly confident management. When the cash balance exceeds the actual working capital cash balance need then that excess cash balance is unnecessary to the firm’s financial operations. Increasing or decreasing excess cash balances is a leading indicator of future good or bad times for the company. Assets means the firm’s total assets. The return on assets is calculated as net income after tax plus after- tax interest expense added back in as net income. The result is divided by total assets to arrive at the Return on Assets (ROA). ROA can then be compared to other returns on investments with similar risk profiles. For instance, if your business is only returning 4% ROA compared to say the yield on a junk municipal bond at 6%, one would conclude that the business is probably underperforming for the risk taken to have all the assets tied up in an illiquid business operation. #9 Working capital is the interaction of the current assets and current liabilities. Accounts receivable and inventory (if applicable) are the main drivers of current assets and accounts payable and other payables are the main drivers of the current liabilities. The current liabilities fund to some extent the current assets. Mismatching the working capital will cause consistent and costly problems for the company. Knowing the potential need for capital in the working capital is an important metric for determining the future financing of the business whether short, medium, or long term. #10 The total debt or total liabilities will be different in each industry and with each business depending on the company's risk tolerance. Long term debt financing should be used for long term asset financing and short term debt for working capital. Total annual interest expense percentage to revenues should not exceed the net operating income margin as a percentage to revenues. This is what is termed negative leverage. Negative leverage should be avoided at all costs. The use of debt financing is a critical component to management of a company’s cost of capital and cash flow, and proper use of debt lowers the over-all cost of capital. #11 The measurement of average days to annual revenues tied up in accounts receivable, inventory and accounts payable is used to determine the net trade cycle or cash conversion cycle. It tells a company how fast cash goes through its sale or trade cycle before coming back out as cash again. The shorter the days in the NTC or CCC the better in most cases. The days in accounts receivable plus the days in inventory less the days in accounts payable will produce the NTC days. This is a critical metric in managing the business operations. #12 Economic value added is a long term goal that every firm should follow without exception. This calculation determines the actual cost of your capital (COC) both debt and equity combined as compared to the return on assets or ROA. The ROA needs to exceed the COC in order to add premium value to the business over and above the book net equity. When the ROA falls under COC the firm is destroying capital employed in the business. This would be the same as selling your products or services below the cost to produce them. You can only do that for so long before bad things begin to happen to the business. 2 Income Statement Analysis write-up at: http://thebusinessferret.com/?p=1081 2007 Gross Revenues COGS Gross Profit Operating Expense (including items below) Operating Expense (Less Items Below) Officer Salary Depreciation Amortization Total Expenses Operating Income/Loss Interest Income Other Income Total Other Income Other Expense (-) Interest Expense ( - ) Total Other Expense Pre-Tax Income Income Tax Expense Net Income After Tax Annual Tax Rate Balance Sheet ASSETS Current Assets Cash Short Term Investments Accounts Receivable - Net Inventories and WIP WIP Advances & Other Current Assets Prepaid Expenses Total Current Assets Fixed Assets Plant and Equipment Buildings & Leasehold Improvements Land Accumulated Depreciation Net Plant Equipment Other Intangible Assets TOTAL ASSETS LIABILITIES Current Liabilities Accounts Payable Other Payables Unearned Income/Deposits Line of Credit Other Current Liabilities Current Portion of Long Term Debt Total Current Liabilities Long Term Liabilities Long Term Debt Other Loans Payable Other Loans Payable Shareholder loans Short/Current Long Term Debt Net Long Term Liabilities Total Liabilities STOCKHOLDER EQUITY Common Stock Preferred Stock Additional Paid In Capital Dividends Retained Earnings Treasury Stock Net Income Other Stockholder Equity Total Stockholder Equity Total Liabilities & Stockholder Equity 2008 2009 2010 2011 16,594,000 5,681,000 21,796,000 7,122,000 23,651,000 7,320,000 29,321,000 9,021,000 37,862,000 11,337,000 10,913,000 14,674,000 16,331,000 20,300,000 26,525,000 5,829,000 10,232,000 8,019,000 9,605,000 15,460,000 5,021,000 9,020,000 6,779,000 8,538,000 14,064,000 0 0 0 0 0 808,000 0 1,212,000 0 1,240,000 0 1,067,000 0 1,396,000 0 5,829,000 10,232,000 8,019,000 9,605,000 15,460,000 5,084,000 4,442,000 8,312,000 10,695,000 11,065,000 559,000 32,000 390,000 1,022,000 230,000 0 579,000 0 812,000 507,000 591,000 1,412,000 1,319,000 230,000 579,000 0 (1,000) 0 0 (161,000) 0 (478,000) 0 0 (58,000) (1,000) 0 (161,000) (478,000) (58,000) 5,674,000 1,470,000 5,854,000 1,627,000 8,381,000 1,861,000 10,796,000 2,291,000 12,326,000 2,589,000 4,204,000 4,227,000 6,520,000 8,505,000 9,737,000 26% 28% 22% 21% 21% 2007 2008 2009 2010 2011 14,219,000 15,846,000 24,485,000 34,975,000 0 0 0 0 44,626,000 0 2,308,000 2,642,000 3,178,000 4,252,000 5,427,000 0 0 0 0 0 0 0 0 0 0 762,000 0 1,690,000 0 1,504,000 0 2,335,000 0 2,705,000 0 17,289,000 20,178,000 29,167,000 41,562,000 52,758,000 5,520,000 7,576,000 8,130,000 11,771,000 14,400,000 0 0 0 0 0 0 (1,481,000) 0 (2,342,000) 0 (3,286,000) 0 (4,012,000) 0 (4,797,000) 4,039,000 5,234,000 4,844,000 7,759,000 9,603,000 4,008,000 6,356,000 6,486,000 8,530,000 10,213,000 25,336,000 31,768,000 40,497,000 57,851,000 72,574,000 $0 $0 $0 $0 $0 2007 2008 2009 2010 2011 282,000 178,000 216,000 483,000 588,000 1,754,000 2,124,000 2,531,000 9,513,000 8,325,000 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3,465,000 0 1,218,000 2,036,000 2,302,000 2,747,000 13,461,000 10,131,000 610,000 1,227,000 1,746,000 1,614,000 5,516,000 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 (3,465,000) 0 (1,218,000) 610,000 1,227,000 1,746,000 (1,851,000) 4,298,000 2,646,000 3,529,000 4,493,000 11,610,000 14,429,000 22,690,000 28,239,000 36,004,000 46,241,000 58,145,000 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 4,204,000 0 4,227,000 0 6,520,000 0 8,505,000 0 9,737,000 0 26,894,000 32,466,000 42,524,000 54,746,000 67,882,000 0 0 0 0 0 3 Analysis write-up at: http://thebusinessferret.com/?p=1081 VERSION #210 GOOGLE INC. (GOOG) May 17, 2012 CONTINUE Publicly Traded Company - Calendar Year End - Accrual Basis 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 WARNING Financial data provided through GOOGLE INC. (GOOG). The financial statements are NOT audited or assured by BUSINESS FERRET LLC. 1 2 3 4 5 6 7 8 9 INCOME STATEMENT REVENUES 2007 2008 2009 2010 2011 AVERAGE (all numbers in ,000s) Annualizing Factor $16,594,000 0 0 0 0 $16,594,000 GROSS REVENUES: Other Revenues Other Revenues Returns, Refunds, and Discounts Write-downs TOTAL NET REVENUES Annual Percentage Increase or Decrease in Net Revenues ANNUAL PRICING CHANGES NET ANNUAL PRICE ADJUSTED REVENUE GROWTH PRICE ELASTICITY (sensitivity to price changes) $21,796,000 0 0 0 0 $21,796,000 31.35% 1.63% 29.71% 18.19 5,202,000 ANNUAL NET REVENUE CHANGE $ COSTS OF REVENUES (net of depreciation) same as COGS Costs of Revenues Margin Annual Percentage Increase or Decrease Costs of Revenues $14,674,000 67.32% 34.46% 2.37% $5,202,000 $3,761,000 72.30% $16,331,000 69.05% 11.29% 2.56% $1,855,000 $1,657,000 89.33% $20,300,000 69.23% 24.30% 0.27% $5,670,000 $3,969,000 70.00% $26,525,000 70.06% 30.67% 1.19% $8,541,000 $6,225,000 72.88% 4.97% 20.28% 0.77% 2.83% + or - $'s ANNUAL GROSS PROFIT CHANGE + or - $'s GROSS PROFIT $ CHANGE to REVENUE $ CHANGE in PERCENTAGE INCREMENTAL GP % minus OVERALL ANNUAL GP % 198,000 9,021,000 30.77% 23.24% 1,701,000 $25,844,800 0 0 0 0 $25,844,800 11,337,000 29.94% 25.67% STANDARD DEVIATION 12 PROBABILITY LINKAGE TO REVENUES 8,112,951 0 0 0 0 8,112,951 22.90% 22.90% EQUITY BASED 11 11.97% 31.39% 100.00% 31.39% 100.00% 8.50% ASSET BASED WEIGHTED AVERAGE REAL REVENUE GROWTH RATE WEIGHTED AVERAGE PRICE ELASTICITY 8,096,200 31.71% 19.26% 29.94% 31.33% 18.86% 2,164,647 26.74% 99.86% $17,748,600 68.29% 25.18% 70.06% 68.67% 24.86% 5,952,374 33.54% 99.98% #13 INCREMENTAL ANNUAL CHANGES $9,000,000 REV CHG GP CHG GP % 71% 70% $8,000,000 70.1% $7,000,000 AVERAGE 2.92 100.00% 0.00% 0.00% 0.00% 0.00% 100.00% AVERAGE SUSTAINABLE REVENUE GROWTH 1.12% 22.76% 54.54 GROWTH RATE in DOLLARS 2,316,000 REVENUE PRICING POLICY GROSS PROFIT MARK-UP INDEX PERCENTAGE DIFFERENCE of INDEX (from One Year to the Next) CUMULATIVE ANNUAL PERCENTAGE DIFFERENCES ANNUAL PERCENTAGE times ANNUAL REVENUES CUMULATIVE ANNUAL PERCENTAGE times ANNUAL REVENUES 100.00% 0.00% 0.00% 0.00% 0.00% 100.00% % of AVERAGE REVENUES 8,541,000 $10,913,000 65.76% ANNUAL NET REVENUE CHANGE 7,320,000 30.95% 2.78% 5,670,000 $37,862,000 0 0 0 0 $37,862,000 29.13% 0.85% 28.28% 33.43 7,122,000 32.68% 25.37% 1,441,000 Gross Profit Margin Annual Percentage Increase or Decrease in Gross Profit Dollars Annual Percentage Increase or Decrease in Gross Profit Margin 1,855,000 $29,321,000 0 0 0 0 $29,321,000 23.97% 0.18% 23.79% 128.71 5,681,000 34.24% ANNUAL COSTS OF REVENUE CHANGE $ GROSS PROFIT $23,651,000 0 0 0 0 $23,651,000 8.51% 1.82% 6.69% 3.67 % of CURRENT REVENUES DANGER 10 3.06 3.23 3.25 3.34 3.16 $5,000,000 4.77% 4.77% $1,040,279 $1,040,279 5.58% 10.35% $1,318,687 $2,447,501 0.60% 10.95% $175,090 $3,209,346 2.75% 13.70% $1,041,158 $5,185,364 3.42% 9.94% $893,804 $4,000,000 69.0% 69.2% 69% 68% 68% $3,000,000 67% 67.3% $2,000,000 67% $1,000,000 REVENUES REQUIRED to MAINTAIN GP$ w/ HIGHEST GP MARGIN REVENUE DECLINE POSSIBLE still MAINTAINING GP DOLLARS $15,577,305 ($1,016,695) $20,945,787 ($850,213) $23,311,002 ($339,998) $28,976,385 ($344,615) $37,862,000 $0 $25,334,496 ($510,304) 2007 2008 2009 2010 2011 AVERAGE OPERATING EXPENSES (all numbers in ,000s) CORE OPERATING EXPENSE (excluding deprec. & amort. exp.) OTHER EXPENSES DEPRECIATION EXPENSE (from COGS & operating exp.) AMORTIZATION EXPENSE (from operating exp.) TOTAL EXPENSES: Total Expenses to Revenues Annual Percentage Increase or Decrease in Operating Expense Total Core Operating Expenses to Revenues DIFFERENCE between GP & EXPENSE NET ANNUAL % CHANGE ANNUAL CORE OPERATING EXPENSE CHANGE + or - $'s $5,021,000 0 808,000 0 5,829,000 35.13% 30.26% $9,020,000 0 1,212,000 0 10,232,000 46.94% 75.54% 41.38% $6,779,000 0 1,240,000 0 8,019,000 33.91% -21.63% 28.66% $8,538,000 0 1,067,000 0 9,605,000 32.76% 19.78% 29.12% $14,064,000 0 1,396,000 0 15,460,000 40.83% 60.96% 37.15% -41.07% 32.92% 4.53% -30.29% 3,999,000 (2,241,000) 1,759,000 5,526,000 $8,684,400 0 1,144,600 0 9,829,000 37.91% 33.66% 33.31% 66% $0 66% 2008 % of CURRENT REVENUES 70% 69% $6,000,000 % of AVERAGE REVENUES 2009 GROWTH RATE in DOLLARS 29.37% 2010 STANDARD DEVIATION 3,395,777 2011 PROBABILITY 39.10% LINKAGE TO REVENUES 37.15% 0.00% 3.69% 33.60% 91.52% 4.43% 14.65% 221,454 19.35% 74.90% 40.83% 38.03% 27.62% 3,577,599 36.40% 91.50% 4 Analysis write-up at: http://thebusinessferret.com/?p=1081 Financial data provided through GOOGLE INC. (GOOG). The financial statements are NOT audited or assured by BUSINESS FERRET LLC. 1 2 3 4 5 6 7 8 9 1 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 NET OPERATING INCOME or (LOSSES) (all numbers in ,000s) NET OPERATING INCOME or (LOSS) or NOI 2007 2008 2009 ANNUAL NOI CHANGE in $'s $4,442,000 20.38% -12.63% ($642,000) NOI CHANGE to REVENUE CHANGE in PERCENTAGE -12.34% Net Operating Income to Revenues Annual Percentage Increase or Decrease in NOI OTHER INCOME INTEREST INCOME GAIN on SALE of ASSETS OTHER OTHER TOTAL OTHER INCOME OTHER EXPENSE INTEREST EXPENSE ANNUAL INTEREST RATE ON ALL INTEREST BEARING DEBT LOSS on SALE of ASSETS OTHER OTHER TOTAL OTHER EXPENSE pre-tax net income to revenues PRE-TAX INCOME LESS INCOME TAXES or REFUNDS NET INCOME AFTER TAX PLUS DEPRECIATION AND AMORTIZATION GROSS AFTER TAX CASH FLOW GROSS AFTER TAX CASH FLOW MARGIN EBIT $ EBIT MARGIN EBITDA $ EBITDA MARGIN CASH FLOW BEFORE FINANCING - DEBT FREE CASH FLOW BEFORE FINANCING MARGIN ADJ. CASH FLOW BEFORE FINANCING - DEBT FREE ADJ. CASH FLOW BEFORE FINANCING MARGIN ACTUAL CASH FLOW BEFORE FINANCING ADJ. CASH FLOW BEFORE FINANCING MARGIN $5,084,000 30.64% 559,000 0 32,000 0 591,000 (1,000) 0.16% 0 0 0 (1,000) 2010 $8,312,000 35.14% 87.12% $3,870,000 208.63% 390,000 0 1,022,000 0 1,412,000 0.00% 42.03% 230,000 0 0 0 230,000 0 0 (161,000) 0 (161,000) 35.44% $11,065,000 29.22% 3.46% $370,000 $7,919,600 30.37% 26.66% % of CURRENT REVENUES % of AVERAGE REVENUES 29.22% 30.64% RESTORING AVG. NOI % GROWTH RATE in DOLLARS 21.46% 4.85% 10 11 12 STANDARD DEVIATION PROBABILITY LINKAGE TO REVENUES 3,077,527 38.86% REVs. to RESTORE $ MARGIN 87.01% ($10,762,868) 4.33% 579,000 0 0 0 579,000 0 0.00% 0 0 0 0 2011 $10,695,000 36.48% 28.67% $2,383,000 AVERAGE 0 0.00% 0 (478,000) 0 (478,000) 36.82% 812,000 0 507,000 0 1,319,000 (58,000) 1.35% 0 0 0 (58,000) 32.56% 514,000 0 312,200 0 826,200 (11,800) 0.30% 0 (127,800) 0 (139,600) 33.17% GP CHG $7,000,000 #14 INCREMENTAL ANNUAL CHANGES OPER EXP CHG NOI CHG NOI MARGIN 40.00% $6,000,000 35.00% $5,000,000 30.00% $4,000,000 $3,000,000 25.00% $2,000,000 20.00% $1,000,000 15.00% $0 10.00% ($1,000,000) 5.00% ($2,000,000) 34.19% 26.86% $5,674,000 1,470,000 4,204,000 808,000 5,012,000 30.20% $5,854,000 1,627,000 4,227,000 1,212,000 5,439,000 24.95% $8,381,000 1,861,000 6,520,000 1,240,000 7,760,000 32.81% $10,796,000 2,291,000 8,505,000 1,067,000 9,572,000 32.65% $12,326,000 2,589,000 9,737,000 1,396,000 11,133,000 29.40% $8,606,200 1,967,600 6,638,600 1,144,600 7,783,200 30.00% 32.56% 6.84% 25.72% 2008 33.30% 5,084,000 30.64% 5,892,000 4,442,000 20.38% 5,654,000 8,312,000 35.14% 9,552,000 10,695,000 36.48% 11,762,000 11,065,000 29.22% 12,461,000 7,919,600 30.37% 9,064,200 35.51% 25.94% (312,000) -1.43% 2,036,000 9.34% (312,000) -1.43% 40.39% 6,875,000 29.07% 7,005,000 29.62% 6,875,000 29.07% 40.11% 8,890,000 30.32% 10,934,000 37.29% 8,890,000 30.32% 32.91% 3,619,700 9.56% 5,302,700 14.01% 3,582,000 9.46% 34.97% 4,768,175 16.88% 6,319,425 22.56% 4,758,750 16.85% ($3,000,000) 0.00% 7.61% 25.69% -1.22% 2009 21.40% 15.20% 23.36% 2010 2,951,917 465,216 2,492,022 2011 34.30% 23.64% 37.54% 95.07% 98.08% 94.31% 29.40% 30.12% 22.08% 2,626,610 33.75% 95.79% 29.22% 30.64% 21.46% 3,077,527 38.86% 87.01% 32.91% 35.07% 20.59% 3,191,655 35.21% 89.10% 9.56% 18.45% 4,023,072 84.37% 18.91% 14.01% 24.45% 3,703,412 58.60% 24.52% 9.46% 18.41% 4,026,702 84.62% 18.47% 5 Analysis write-up at: http://thebusinessferret.com/?p=1081 Financial data provided through GOOGLE INC. (GOOG). The financial statements are NOT audited or assured by BUSINESS FERRET LLC. 1 2 3 4 5 6 7 8 9 1 93 94 BALANCE SHEET ASSETS 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 (all numbers in ,000s) % of 2007 2007 after-tax net income to revenues CURRENT ASSETS Cash Balance Excess or (Shortfall) CASH ACCOUNTS RECEIVABLE (net of Bad Debt Allowance) INVENTORIES plus WORK in PROCESS ADVANCES & OTHER CURRENT ASSETS PREPAID EXPENSES ACCOUNTS RECEIVABLE to REVENUES % INVENTORY to REVENUES % OTHER CURRENT ASSETS to REVENUES % PREPAID EXPENSES to REVENUES % TOTAL CURRENT ASSETS to REVENUES % TOTAL CURRENT ASSETS 25.33% 2008 2008 19.39% 2009 2009 27.57% 2010 2010 29.01% 2011 2011 25.72% AVERAGE AVERAGE % of %CURRENT of CURRENT %AVERAGE of AVERAGE TOTAL ASSETS TOTAL ASSETS REVENUES REVENUES GROWTH GROWTH RATE RATE in in DOLLARS DOLLARS 10 11 12 STANDARD STANDARD DEVIATION DEVIATION PROBABILITY PROBABILITY LINKAGE TO LINKAGE TO REVENUES REVENUES 25.40% 15,417,000 14,219,000 2,308,000 0 762,000 0 13.91% 0.00% 4.59% 0.00% 18.50% $17,289,000 18,106,000 15,846,000 2,642,000 0 1,690,000 0 12.12% 0.00% 7.75% 0.00% 19.88% $20,178,000 28,713,000 24,485,000 3,178,000 0 1,504,000 0 13.44% 0.00% 6.36% 0.00% 19.80% $29,167,000 46,933,000 34,975,000 4,252,000 0 2,335,000 0 14.50% 0.00% 7.96% 0.00% 22.47% $41,562,000 55,260,000 44,626,000 5,427,000 0 2,705,000 0 14.33% 0.00% 7.14% 0.00% 21.48% $52,758,000 32,885,800 26,830,200 3,561,400 0 2,058,500 0 13.66% 0.00% 6.76% 0.00% 20.42% $32,190,800 76.14% 61.49% 7.48% 0.00% 3.73% 0.00% 72.11% 58.83% 7.81% 33.10% 23.83% 17,599,307 12,925,007 1,276,783 53.52% 48.17% 35.85% 96.00% 97.38% 98.90% 4.51% 37.26% 755,382 36.70% 95.59% 72.70% 70.59% 32.17% 14,885,761 46.24% 97.89% 0 0 5,520,000 0 0 (1,481,000) 0 $4,039,000 0 0 7,576,000 0 0 (2,342,000) 0 0 8,130,000 0 0 (3,286,000) 0 0 11,771,000 0 0 (4,012,000) 0 0 14,400,000 0 0 (4,797,000) 0 0 9,479,400 0 0 (3,183,600) 0.00% 0.00% 19.84% 20.79% 27.09% 3,556,135 37.51% 99.12% -6.61% -6.98% 1,314,052 -41.28% -96.62% $5,234,000 $4,844,000 $7,759,000 $9,603,000 $6,295,800 13.23% 13.81% 24.17% 2,313,375 36.74% 97.49% 4,008,000 0 4,008,000 6,356,000 0 6,356,000 6,486,000 0 6,486,000 8,530,000 0 8,530,000 10,213,000 0 10,213,000 7,118,600 0 7,118,600 14.07% 0.00% 14.07% 15.61% 26.34% 2,357,166 33.11% 98.50% 15.61% 26.34% 2,357,166 33.11% 98.50% $25,336,000 $31,768,000 $40,497,000 $57,851,000 $72,574,000 $45,605,200 100.00% 100.00% 30.10% 19,401,534 42.54% 98.69% $14,219,000 $15,846,000 $24,485,000 $34,975,000 $44,626,000 FIXED ASSETS LAND BUILDINGS/LEASE IMPROVEMENTS PLANT& EQUIPMENT OFFICE EQUIPMENT TRANSPORTATION EQUIPMENT (LESS: ACCUMULATED DEPRECIATION EXPENSE) TOTAL NET FIXED ASSETS OTHER ASSETS GOODWILL OTHER INTANGIBLE ASSETS TOTAL OTHER ASSETS TOTAL ASSETS CASH ADJUSTMENT FACTOR $26,830,200 6 Analysis write-up at: http://thebusinessferret.com/?p=1081 Financial data provided through GOOGLE INC. (GOOG). The financial statements are NOT audited or assured by BUSINESS FERRET LLC. 1 2 3 4 5 6 7 8 9 1 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 LIABILITIES: CURRENT LIABILITIES ACCOUNTS PAYABLE OTHER PAYABLES UNEARNED INCOME LINE OF CREDIT or Credit Cards CURRENT PORTION OF LONG TERM DEBT & LEASES LINE of CREDIT LIMIT based on 75% AR and 40% INVENTORY TOTAL CURRENT LIABILITIES: ACCOUNTS PAYABLE PLUS OTHER PAYABLES to REVENUES % UNEARNED INCOME to REVENUES % LOC BALANCE USED to REVENUES % TOTAL CURRENT LIABILITIES to REVENUES % WORKING CAPTIAL FUNDING SHORTFALL or EXCESS to REVENUES% LONG TERM LIABILITIES LONG TERM DEBT OTHER LOANS PAYABLE CAPITAL LEASE SHAREHOLDERS' LOANS ACCRUED FEDERAL INCOME TAXES LESS CURRENT PORTION OF LONG TERM DEBT TOTAL LONG TERM DEBT TOTAL LIABILITIES: 2007 2007 2008 2008 2009 2009 2010 2010 $282,000 1,754,000 0 0 0 $1,731,000 $2,036,000 12.27% 0.00% 0.00% 12.27% -6.23% $178,000 2,124,000 0 0 0 $1,981,500 $2,302,000 10.56% 0.00% 0.00% 10.56% -9.31% $216,000 2,531,000 0 0 0 $2,383,500 $2,747,000 11.61% 0.00% 0.00% 11.61% -8.18% $610,000 0 0 0 0 0 $1,227,000 0 0 0 0 0 $1,746,000 0 0 0 0 0 2011 2011 $483,000 9,513,000 0 0 3,465,000 $3,189,000 $13,461,000 34.09% 0.00% 0.00% 34.09% 11.63% $1,614,000 0 0 0 0 (3,465,000) AVERAGE $588,000 8,325,000 0 0 1,218,000 $4,070,250 $10,131,000 23.54% 0.00% 0.00% 23.54% 2.06% $349,400 4,849,400 0 0 936,600 $2,671,050 $6,135,400 18.42% 0.00% 0.00% 18.42% -2.01% $5,516,000 0 0 0 0 (1,218,000) $2,142,600 0 0 0 0 (936,600) 10 % of CURRENT REVENUES 0.81% 11.47% 0.00% 0.00% 1.68% % of AVERAGE REVENUES 0.77% 10.63% GROWTH RATE in DOLLARS 20.17% 47.60% STANDARD DEVIATION 177,831 3,748,775 13.96% 13.45% 49.35% 5,305,905 58.74% -2.75% 7.60% 57.13% -1.70% 11 12 LINKAGE TO REVENUES 50.90% 85.63% 77.30% 84.45% PROBABILITY 86.48% 54.50% 98.90% 78.03% WORKING CAPITAL GAP with CASH BALANCE WORKING CAPITAL GAP without CASH BALANCE 4.70% 73.41% 1,936,732 90.39% 91.42% $610,000 $1,227,000 $1,746,000 ($1,851,000) $4,298,000 $1,206,000 5.92% 2.64% 62.92% 2,210,937 183.33% 42.89% $2,646,000 $3,529,000 $4,493,000 $11,610,000 $14,429,000 $7,341,400 19.88% 16.10% 52.81% 5,318,590 72.45% 95.67% $22,690,000 0 (2,734,000) 4,204,000 (1,470,000) 0 0 0 0 $22,690,000 $28,239,000 (2,600,000) 0 4,227,000 (1,627,000) 0 0 2,600,000 0 $28,239,000 $36,004,000 (7,259,000) 2,600,000 6,520,000 (1,861,000) 0 0 7,259,000 0 $36,004,000 $46,241,000 (13,473,000) 7,259,000 8,505,000 (2,291,000) 0 0 13,473,000 0 $46,241,000 $58,145,000 (20,621,000) 13,473,000 9,737,000 (2,589,000) 0 0 20,621,000 0 $58,145,000 $38,263,800 (8,790,600) 4,119,600 6,638,600 (1,967,600) 0 0 8,790,600 0 $38,263,800 18.56% 13.42% 9.03% 14.56% 23.36% 6,395,194 2,492,022 155.24% 37.54% 99.61% 94.31% STOCKHOLDERS' EQUITY COMMON STOCK - CUMULATIVE OTHER PAID-IN CAPITAL or DISTRIBUTIONS -Cumulative RETAINED EARNINGS-BEGINNING NET INCOME Tax Paid Dividend Distributions Other Distributions RETAINED EARNINGS-ENDING LESS TREASURY STOCK EQUITY Annual Equity to Total Assets Annual Equity Percentage Changes 89.6% 88.9% 24.46% 88.9% 27.50% 79.9% 28.43% 80.1% 25.74% Share Price Check 19.28% 83.90% 100.00% 100.00% 26.52% 8,364,018 95.15% 98.81% 14,204,263 37.12% 98.98% 19,401,534 42.54% 98.69% 85.5% 26.53% $625.00 Shares Outstanding Market Capitalization of Equity MV Equity to Book Equity After-Tax Current Yield on MV Equity (plus dividends) After-Tax Dividend Yield Based on MV Equity TOTAL LIABILITIES & NET WORTH 28.41% 80.12% 326,030,000 $203,768,750 Book Equity Pricing 350.45% $25,336,000 $31,768,000 $40,497,000 $57,851,000 4.78% 0.00% $72,574,000 0 0 0 0 0 $45,605,200 30.10% 7 Analysis write-up at: http://thebusinessferret.com/?p=1081 Financial data provided through GOOGLE INC. (GOOG). The financial statements are NOT audited or assured by BUSINESS FERRET LLC. 1 2 3 4 5 6 7 8 9 1 176 177 178 179 180 181 182 183 184 185 SUSTAINABLE REVENUE GROWTH: PROFIT MARGIN TO REVENUES TOTAL ASSETS TO REVENUES RETENTION RATIO - CURRENT RETAINED to NET INC. RETENTION RATIO - CURRENT RETAINED to NET INC. - ADJ. RETURN ON EQUITY (ROE) RETURN ON ASSETS (ROA) DEBT RATIO 2007 2008 2009 2010 2011 25.33% 152.68% 65.03% 65.03% 19.39% 145.75% 61.51% 0.00% 14.97% 11.98% 4.35% 27.57% 171.23% 71.46% -39.88% 18.11% 13.45% 4.85% 29.01% 197.30% 73.06% -85.35% 18.39% 12.13% -4.00% 25.72% 191.68% 73.41% -138.37% 16.75% 11.09% 7.39% 2.69% AVERAGE AVERAGE 25.40% 171.73% 68.89% -39.71% 17.05% 12.16% 3.05% % of AVERAGE REVENUES GROWTH RATE in DOLLARS 10 11 12 STANDARD DEVIATION PROBABILITY LINKAGE TO REVENUES #15 REVENUE SUSTAINABILITY PRICE ADJ REV GROWTH DEBT FINANCED GROWTH NO DEBT GROWTH 35.00% 30.00% Green = continue Amber = warning Red = danger 186 187 188 189 190 191 192 193 194 % of CURRENT REVENUES 25.00% CURRENT YEAR REVENUE GROWTH RATE - NOMINAL 31.35% 8.51% 23.97% 29.13% 23.24% PRICE ADJUSTED ANNUAL REVENUE GROWTH RATE 29.71% 6.69% 23.79% 28.28% 22.12% 20.00% SUSTAINABLE GROWTH (Equity Based) SUSTAINABLE GROWTH (Equity Based) - adjusted CURRENT YEAR REVENUE GROWTH RATE - NOMINAL 9.21% 0.00% 31.35% 12.94% -7.22% 8.51% 13.44% -15.70% 23.97% 12.29% -23.17% 29.13% 11.97% -11.52% 23.24% 15.00% PRICE ADJUSTED ANNUAL REVENUE GROWTH RATE 29.71% 6.69% 23.79% 28.28% 22.12% 7.37% 0.00% 9.61% -5.36% 8.86% -10.35% 8.14% -15.35% 8.50% -7.77% INTERNAL GROWTH (Asset Based) INTERNAL GROWTH (Asset Based) - adjusted 10.00% 5.00% 0.00% Green = continue Amber = warning Red = danger 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 RATIO ANALYSIS: 2008 2007 2008 2009 2010 2011 >Yrly Dep Exp $17,289,000 14,219,000 3,070,000 2,036,000 1.51 $20,178,000 15,846,000 4,332,000 2,302,000 1.88 12.50% 0.00 69.73% 0.82% 34.77% 3.86% 11.11% $0.17 $29,167,000 24,485,000 4,682,000 2,747,000 1.70 12.48% 0.00 49.10% 0.91% 38.86% 4.31% 11.09% $0.52 $41,562,000 34,975,000 6,587,000 13,461,000 0.49 25.11% 0.00 47.32% 1.65% -15.94% -3.20% 20.07% $1.26 $52,758,000 44,626,000 8,132,000 10,131,000 0.80 24.82% 213.52 58.28% 1.55% 29.79% 5.92% 19.88% $0.33 $32,190,800 26,830,200 5,360,600 6,135,400 1.28 18.72% 0.00 56.11% 1.23% 21.87% 2.72% 15.54% $0.57 8.77 8.77 78.53% 688.36% $17,876,000 $2,464,000 $17,876,000 $16,649,000 56.27% 10.62 10.62 83.95% 891.34% $26,420,000 $2,962,000 $8,544,000 $24,674,000 65.24% 3.09 3.09 84.15% 259.82% $28,101,000 $3,769,000 $1,681,000 $29,952,000 48.57% 5.21 5.21 84.59% 440.49% $42,627,000 $4,839,000 $14,526,000 $38,329,000 58.74% 6.92 6.92 82.80% 570.00% $28,756,000 $3,508,500 $10,656,750 $27,401,000 57.21% 0.69 82.02% 11.30% 24.01% 12.12% 0.58 111.71% 12.52% 20.48% 13.44% 0.51 95.84% 12.85% 26.46% 14.50% 0.52 112.59% 12.78% 25.36% 14.33% $0.00 67.32% 19.39% $1.24 69.05% 27.57% $0.35 69.23% 29.01% $0.14 70.06% 25.72% >Gross Fixed REVENUES TO TOTAL ASSETS WORKING CAPITAL TO REVENUES ADJUSTED WORKING CAPITAL TO REVENUES FIXED ASSETS TO REVENUES ACCOUNTS RECEIVABLE TO REVENUES REVENUES TO INVENTORY NET INCOME +/-$ TO REVENUES +/-$ GROSS PROFIT MARGIN NET PROFIT MARGIN 2011 -808,000.00 2008 -1,212,000.00 2009 2010 2011 -1,240,000.00 -1,067,000.00 -1,396,000.00 5,520,000.00 7,576,000.00 8,130,000.00 11,771,000.00 14,400,000.00 -1,481,000.00 -2,342,000.00 -3,286,000.00 -4,012,000.00 -4,797,000.00 Assets (GFA) >Accumulated Depreciation -2,342,000.00 -3,286,000.00 -4,012,000.00 -4,797,000.00 -1,212,000.00 -1,240,000.00 -1,067,000.00 -1,396,000.00 >Beg Acct Deprc -1,130,000.00 -2,046,000.00 -2,945,000.00 -3,401,000.00 >Prior Actual -1,481,000.00 -2,342,000.00 -3,286,000.00 -4,012,000.00 351,000.00 296,000.00 341,000.00 611,000.00 Accum Deprc >Difference >Prior Yr GFA CURRENT RATIO QUICK RATIO CASH RATIO CASH TO CURRENT LIAB. WORKING CAPITAL ADJUSTED WORKING CAPITAL (AWC) CHANGE IN WORKING CAPITAL NET WORKING CAPITAL WORKING CAPITAL TO TOTAL ASSETS 2010 AVERAGE 2007 FLOW RATIO TOTAL CURRENT ASSETS Less CASH & CASH EQUIVALENTS ADJUSTED CURRENT ASSETS (Total less cash & equiv) TOTAL CURRENT LIABILITIES FLOW RATIO (Less than 1 desirable) DEBT RATIO TIMES INTEREST EARNED OPERATING LEVERAGE ACCOUNTS PAYABLE TO REVENUES LONG TERM DEBT TO TOTAL LIABILITIES LONG TERM DEBT TO TOTAL ASSETS TOTAL LIABILITIES TO TOTAL ASSETS TOTAL DEBT +/-$ TO REVENUES +/- $ 2009 Minus Difference 5,520,000.00 7,576,000.00 8,130,000.00 11,771,000.00 351,000.00 296,000.00 341,000.00 611,000.00 5,169,000.00 7,280,000.00 7,789,000.00 11,160,000.00 >Current GFA 7,576,000.00 8,130,000.00 11,771,000.00 14,400,000.00 >Adj Prior GFA 5,169,000.00 7,280,000.00 7,789,000.00 11,160,000.00 3,982,000 3,240,000 CAPEX 2,407,000 850,000 0.57 100.54% 12.37% 24.08% 13.60% #DIV/0! $0.43 68.92% 25.42% 8 Analysis write-up at: http://thebusinessferret.com/?p=1081 Financial data provided through GOOGLE INC. (GOOG). The financial statements are NOT audited or assured by BUSINESS FERRET LLC. 1 2 3 4 5 6 7 8 9 1 233 234 235 236 237 RETURN ON ASSETS (ROA) ROA excluding other assets ROA excluding other assets & excess cash or add deficit RETURN ON ASSETS (ROA) with EFFICIENT FINANCING ONLY RETURN ON ASSETS (ROA) with EFFICIENT FINANCING & FULLY ADJ. 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 DEBT LOAN CONSTANT DEBT LOAN CONSTANT asset weighted DEBT LOAN CONSTANT asset weighted & tax adjusted RETURN ON GROSS FIXED ASSETS RETURN ON EQUITY (ROE) GROSS AFTER TAX CASH FLOW GROSS AFTER TAX CASH FLOW TO SALES EMPLOYEES (FTEs) INCLUDING ANY OWNER OPERATORS REVENUES PER FULL TIME EMPLOYEE DUAL CASH FLOW ANALYSIS: NET INCOME PLUS: DEPRECIATION PLUS OTHER MINUS: INCOME TAX ACTUAL or @ 35% APPLIED GROSS CASH FLOW (GCF) Percentage to Revenues ACCOUNTS RECEIVABLE - DECR/(INCR) INVENTORY - DECR/(INCR) OTHER CURRENT ASSETS - DECR/(INCR) ACCOUNTS PAYABLE - INCR/(DECR) OTHER CURRENT LIABILITIES - INCR/(DECR) OPERATING CASH FLOW (OCF) Percentage to Revenues FIXED ASSETS - DECR/(INCR) OTHER INVESTMENTS - DECR/(INCR) INVESTING CASH FLOW (ICF) Percentage to Revenues CASH FLOW BEFORE FINANCING (CFBF) Percentage to Revenues CASH FLOW BEFORE FINANCING - adjusted Conversion Ratio of Gross Cash Flow to CFBF adj Percentage to Revenues SHORT TERM DEBT - INCR/(DECR) LONG TERM DEBT - INCR/(DECR) DEBT FINANCING CASH FLOW (DFCF) Percentage to Revenues CAPITAL STOCK - INCR/(DECR) PAID-IN or DISTRIBUTION ADJMT. - INCR/(DECR) DISTRIBUTIONS - DIVIDENDS, TAX, & OTHER TREASURY STOCK - INCR/(DECR) EQUITY FINANCING CASH FLOW (EFCF) Percentage to Revenues FINANCING CASH FLOW (FCF) 2007 11.98% 13.45% 12.13% 11.09% 2008 14.97% 2009 16.02% 2010 14.23% 2011 12.91% 12.16% AVERAGE 14.53% 47.82% 39.78% 57.19% 48.92% 45.39% 22.95% 58.19% 34.29% 87.59% 31.41% 75.01% 28.64% 67.98% 0.00% 0.00% 0.00% 55.79% 14.97% $5,439,000 24.95% 0.00% 0.00% 0.00% 80.20% 18.11% $7,760,000 32.81% -187.20% 5850.61% 7898.33% 72.25% 18.39% $9,572,000 32.65% 29.69% 501.30% 660.81% 67.62% 16.75% $11,133,000 29.40% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! -39.38% 1587.98% 2139.78% 68.97% 17.05% $8,476,000 29.95% #DIV/0! #DIV/0! 2007 2008 2009 2010 2011 AVERAGE $5,854,000 1,212,000 0 1,627,000 $5,439,000 24.95% (334,000) 0 (928,000) (104,000) 370,000 ($996,000) -4.57% ($2,407,000) (2,348,000) ($4,755,000) -21.82% ($312,000) -1.43% 2,036,000 37.43% -1.43% 0 617,000 $617,000 2.83% 5,549,000 (2,600,000) (1,627,000) 0 $1,322,000 6.07% $1,939,000 $8,381,000 1,240,000 0 1,861,000 $7,760,000 32.81% (536,000) 0 186,000 38,000 407,000 $95,000 0.40% ($850,000) (130,000) ($980,000) -4.14% $6,875,000 29.07% 7,005,000 90.27% 29.07% 0 519,000 $519,000 2.19% 7,765,000 (4,659,000) (1,861,000) 0 $1,245,000 5.26% $1,764,000 $10,796,000 1,067,000 0 2,291,000 $9,572,000 32.65% (1,074,000) 0 (831,000) 267,000 6,982,000 $5,344,000 18.23% ($3,982,000) (2,044,000) ($6,026,000) -20.55% $8,890,000 30.32% 10,934,000 114.23% 30.32% 3,465,000 (3,597,000) ($132,000) -0.45% 10,237,000 (6,214,000) (2,291,000) 0 $1,732,000 5.91% $1,600,000 $12,326,000 1,396,000 0 2,589,000 $11,133,000 29.40% (1,175,000) 0 (370,000) 105,000 (1,188,000) ($2,628,000) -6.94% ($3,240,000) (1,683,000) ($4,923,000) -13.00% $3,582,000 9.46% 5,265,000 47.29% 9.46% (2,247,000) 6,149,000 $3,902,000 10.31% 11,904,000 (7,148,000) (2,589,000) 0 $2,167,000 5.72% $6,069,000 5,439,000 (996,000) (4,755,000) 1,939,000 $1,627,000 29.91% $1,627,000 0 7,760,000 95,000 (980,000) 1,764,000 $8,639,000 111.33% $8,639,000 0 9,572,000 5,344,000 (6,026,000) 1,600,000 $10,490,000 109.59% $10,490,000 0 11,133,000 (2,628,000) (4,923,000) 6,069,000 $9,651,000 86.69% $9,651,000 0 29.32% 72.19% % of CURRENT REVENUES 10 11 % of GROWTH STANDARD AVERAGE RATE in PROBABILITY DEVIATION REVENUES #16 DOLLARS RETURNS on ASSETS ROA 12 LINKAGE TO REVENUES ROA FINANCIAL EFFICIENT 150.00% 100.00% 50.00% 0.00% TOTAL LOAN CONSTANT -50.00% -100.00% -150.00% -200.00% -250.00% $9,339,250 2008 2009 2010 2011 1,228,750 0 2,092,000 $8,476,000 32.80% #17 CASH FLOWS (779,750) WORKING CAPITAL CF INVESTING CF GROSS CF 0 $12,000,000 (485,750) $10,000,000 76,500 1,642,750 $8,000,000 $453,750 $6,000,000 1.76% $4,000,000 ($2,619,750) (1,551,250) $2,000,000 ($4,171,000) $0 -16.14% ($2,000,000) $4,758,750 18.41% ($4,000,000) 6,310,000 ($6,000,000) 74.45% 2008 2009 2010 2011 18.41% 304,500 922,000 $1,226,500 4.75% #18 CASH FLOW and FINANCING 8,863,750 ST & LT DEBT FINANCING CFBF (5,155,250) $10,000,000 (2,092,000) 0 $8,000,000 $1,616,500 6.25% $6,000,000 $2,843,000 $4,000,000 GROSS CASH FLOW (GCF) OPERATING CASH FLOW (OCF) INVESTING CASH FLOW (ICF) FINANCING CASH FLOW COMPREHENSIVE CASH FLOW (CCF) Conversion Ratio of Gross Cash Flow to CCF CASH BALANCE CHANGE Difference 8,476,000 453,750 (4,171,000) 2,843,000 $7,601,750 29.41% $7,601,750 $2,000,000 $0 ($2,000,000) 2008 2009 2010 2011 9 Analysis write-up at: http://thebusinessferret.com/?p=1081 Financial data provided through GOOGLE INC. (GOOG). The financial statements are NOT audited or assured by BUSINESS FERRET LLC. 1 2 3 4 5 6 7 8 9 1 292 293 294 295 296 297 298 299 300 HISTORICAL CAPITALIZED CASH FLOW VALUE: 2007 2008 2009 2010 2011 WEIGHTED AVERAGE AVERAGE VALUE GROSS CASH FLOW OPERATING CASH FLOW ADD BACK AFTER TAX INTEREST EXPENSE INVESTING CASH FLOW (less investment changes) ADJUSTMENTS TO CASH FLOW (after tax) DEBT FREE CASH FLOW BEFORE FINANCING $5,439,000 (996,000) 0 (2,407,000) $0 $2,036,000 $7,760,000 95,000 0 (850,000) $0 $7,005,000 $9,572,000 5,344,000 0 (3,982,000) $0 $10,934,000 $11,133,000 (2,628,000) 37,700 (3,240,000) $0 $5,302,700 % of CURRENT REVENUES $9,420,700 471,400 15,080 (2,901,300) $0 $7,005,880 TOTAL ASSETS to NET INCOME (after tax) - CURRENT YEAR 7.52 6.21 6.80 7.42 6.86 302 TOTAL ASSETS to EBITDA - CURRENT YEAR 5.62 4.24 4.92 5.82 5.03 120.00 5.78 5.29 13.69 14.49% 2.40% 6.51 23.36% 2.40% 100.00 41.80 80.00 15.60 TOTAL ASSETS to DEBT FREE CASH FLOW - CURRENT YEAR EFFECTIVE TAX RATE DISCOUNT RATE or WEIGHTED COST of CAPITAL GROWTH RATE LONG TERM - NOMINAL GDP RATE 24.00% 8.40% 6.00% 307 308 309 310 311 312 313 314 315 316 317 318 319 320 321 322 323 324 325 CAPITALIZATION RATE (CAP RATE) - inverse equals price multiple 2.40% REMARKS: EARNINGS GROWTH RATE CAP RATE P/E RATIO MARKET VALUE NET WORTH MARKET VALUE TO BOOK NET WORTH PLUS or MINUS WORKING CAPITAL CASH TOTAL GROSS MARKET VALUE (GMV) to NET INCOME (after tax) - CURRENT YEAR TOTAL GROSS MARKET VALUE (GMV) to EBITDA - CURRENT YEAR TOTAL GROSS MARKET VALUE (GMV) to DEBT FREE CASH FLOW - CURRENT YEAR GROSS EXTERNAL FINANCING NEED (EFN): (using current assets and current liabilities) REVENUES CURRENT ASSETS TO REVENUES CURRENT LIABILITIES TO REVENUES CHANGE IN REVENUES PROFIT MARGIN RETAINED EARNINGS/NET INCOME EFN $ AMOUNT: (EXCESS) 21.21 CAPITALIZED GROSS VALUE $220,945,833 MINUS TOTAL LIABILITIES $14,429,000 52.27 33.89 25.98 $14,429,000 $277,482,667 355.18% 725.18% $251,142,833 $304,312,867 33.24 24.38 31.54 39.08 23.13 18.78 108.52 31.54 20.21 22.60 17.73 41.67 2007 2008 2009 2010 2011 AVERAGE $16,594,000 104.19% 12.27% $21,796,000 92.58% 10.56% $5,202,000 19.39% 61.51% $3,645,887 $23,651,000 123.32% 11.61% $1,855,000 27.57% 71.46% $1,706,763 $29,321,000 141.75% 45.91% $5,670,000 29.01% 73.06% $4,232,437 $37,862,000 $25,844,800 120.24% 21.42% $5,317,000 25.40% 69.86% $4,397,131 25.33% 12 LINKAGE TO REVENUES GMV to EBITDA GMV to DEBT FREE CASH FLOW 40.00 20.00 0.00 2008 2009 2010 2011 ($539,389) ($331,611) ($2,312,399) ($2,398,843) $539,389 $331,611 $2,312,399 $2,398,843 #20 WORKING CAPITAL NEED WORKING CAPITAL NEED ANNUAL NET REVENUE CHANGE 9,000,000 ADJ. WORKING CAP EXTERNAL FINANCING NEED (EFN): (using ARs plus inventory & APs & other payables) REVENUES ACCOUNTS RECEIVABLE PLUS INVENTORY to REVENUES ACCOUNTS PAYABLE to REVENUES OTHER PAYABLES (in Current Liabilities) to REVENUES CHANGE in REVENUES PROFIT MARGIN to REVENUES RETAINED EARNINGS/NET INCOME EFN $ AMOUNT: (EXCESS) Green = continue Amber = warning Red = danger 338 11 PROBABILITY 60.00 Green = continue Amber = warning Red = danger 326 327 328 329 330 331 332 333 334 335 336 337 10 STANDARD DEVIATION $291,911,667 $206,516,833 139.34% 26.76% $8,541,000 25.72% 73.41% $8,003,437 GROWTH RATE in DOLLARS #19 MARKET VALUATION MULTIPLES GMV P/E 301 303 304 305 306 % of AVERAGE REVENUES 2007 2008 2009 2010 2011 AVERAGE $37,862,000 $25,844,800 13.66% 1.33% 17.09% $5,317,000 25.40% 69.86% ($1,395,561) 8,000,000 7,000,000 $16,594,000 13.91% 1.70% 10.57% 25.33% $21,796,000 12.12% 0.82% 9.74% $5,202,000 19.39% 61.51% ($539,389) $23,651,000 13.44% 0.91% 10.70% $1,855,000 27.57% 71.46% ($331,611) $29,321,000 14.50% 1.65% 32.44% $5,670,000 29.01% 73.06% ($2,312,399) 14.33% 1.55% 21.99% $8,541,000 25.72% 73.41% ($2,398,843) 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 2008 2009 2010 2011 10 Analysis write-up at: http://thebusinessferret.com/?p=1081 Financial data provided through GOOGLE INC. (GOOG). The financial statements are NOT audited or assured by BUSINESS FERRET LLC. 1 2 3 4 5 6 7 8 9 1 339 340 341 342 343 344 345 346 347 348 349 350 351 352 353 354 355 356 357 358 359 360 361 362 363 364 365 366 367 CURRENT LINE OF CREDIT NEED: CASH BALANCE CASH BURN RATE NEEDED LINE of CREDIT (LOC) (assuming no cash) NEEDED LOC (including other payables) CASH minus NEEDED ADJUSTED LOC OUTSTANDING LOC BALANCE EXCESS or (SHORTFALL) CASH BALANCE or LOC NEEDED TOTAL CASH BALANCE in WORKING CAPITAL MAXIMUM POTENTIAL BORROWING CAPACITY 65/40/33 net fixed TOTAL INTEREST BEARING LIABILITIES OUTSTANDING BORROWING AVAILABILITY or (OVER-BORROWED) INTEREST BEARING DEBT to EBITDA MULTIPLE ALTMAN Z BANKRUPTCY SCORE: WORKING CAPITAL / TOTAL ASSETS (x 6.56) ENDING RETAINED EARNINGS / TOTAL ASSETS (x 3.26) EARNINGS PRE - INTEREST EXP & INC TAX / TOTAL ASSETS (x 6.72) NET WORTH / TOTAL LIABILITIES (x 1.05) ALTMAN Z SCORE: 2007 2008 2009 2010 2011 AVERAGE AVERAGE $14,219,000 $15,846,000 $24,485,000 $34,975,000 $44,626,000 $26,830,200 569 (1,206,200) (6,055,600) 32,885,800 0 $32,885,800 485 358 634 727 641 556,000 (1,198,000) 15,417,000 0 $15,417,000 (136,000) (2,260,000) 18,106,000 0 $18,106,000 (1,697,000) (4,228,000) 28,713,000 0 $28,713,000 (2,445,000) (11,958,000) 46,933,000 0 $46,933,000 (2,309,000) (10,634,000) 55,260,000 0 $55,260,000 (15,417,000) (18,106,000) (28,713,000) (46,933,000) (55,260,000) ($1,198,000) ($2,260,000) ($4,228,000) ($11,958,000) ($10,634,000) 1,198,000 2,260,000 4,228,000 11,958,000 10,634,000 6,055,600 $2,833,070 610,000 2,223,070 $3,444,520 1,227,000 2,217,520 $3,664,220 1,746,000 1,918,220 $5,324,270 (1,851,000) 7,175,270 $6,696,540 4,298,000 2,398,540 $4,392,524 1,206,000 3,186,524 0.10 0.22 0.18 (0.16) 0.34 0.14 2007 2008 2009 2010 2011 AVERAGE 60.20% 3.95 0.00% 22.40% 1.51 857.52% 9.00 14.46 56.27% 3.69 8.18% 0.27 18.43% 1.24 800.20% 8.40 13.60 65.24% 4.28 17.92% 0.58 20.70% 1.39 801.34% 8.41 14.67 48.57% 3.19 23.29% 0.76 18.66% 1.25 398.29% 4.18 9.38 58.74% 3.85 28.41% 0.93 17.06% 1.15 402.97% 4.23 10.16 10 11 12 % of % of GROWTH STANDARD LINKAGE TO CURRENT #21 AVERAGE RATE in WORKING CAPITAL CASH &PROBABILITY LOC NEEDREVENUES DEVIATION REVENUES REVENUES DOLLARS CASH BALANCE WC CASH NEED LOC NEED $60,000,000 $40,000,000 $20,000,000 $0 ($20,000,000) ($6,055,600) ($40,000,000) ($60,000,000) ($80,000,000) 2007 2008 2009 2010 2011 57.80% 3.79 15.56% 0.63 19.45% 1.31 652.06% 6.85 12.45 Green = continue Amber = warning Red = danger 368 11 Analysis write-up at: http://thebusinessferret.com/?p=1081 Financial data provided through GOOGLE INC. (GOOG). The financial statements are NOT audited or assured by BUSINESS FERRET LLC. 1 2 3 4 5 6 7 8 9 1 369 370 371 372 373 374 375 376 377 378 379 380 381 382 NET TRADE CYCLE or CASH CONVERSION CYCLE: ANNUAL YEAR END - NON-AVERAGED NUMBER OF DAYS TIED UP IN ACCOUNTS RECEIVABLE TO REVENUES CASH RELEASE or (USE) from ACCOUNTS RECEIVABLE 2007 2008 2009 2010 2011 AVERAGE 50 #DIV/0! 44 $389,528 48 ($311,146) 52 ($312,118) 52 $63,578 49 ($42,540) NUMBER OF DAYS TIED UP IN INVENTORIES to REVENUES CASH RELEASE or (USE) from INVENTORIES 0 #DIV/0! 0 $0 0 $0 0 $0 0 $0 0 $0 LESS: NUMBER OF DAYS TIED UP IN ACCOUNTS PAYABLE to REVENUES CASH RELEASE or (USE) from ACCOUNTS PAYABLE 6 #DIV/0! 3 ($192,403) 3 $22,851 6 $215,217 6 ($35,694) 5 $2,493 % of % of GROWTH NET CURRENT AVERAGE #22 RATE in AR DAYS REVENUES REVENUESINV DAYS DOLLARS $300,000 10 11 12 STANDARD TRADE CYCLE PROBABILITY DEVIATION AP DAYS LINKAGE TO REVENUES NTC CASH RELEASE 75 $200,000 $100,000 50 $0 ($100,000) NET TRADE CYCLE DAYS: 44 41 45 46 46 44 ($200,000) 25 ($300,000) ($400,000) 0 Green = continue Amber = warning Red = danger 383 384 385 386 387 388 389 390 391 392 393 394 395 396 397 398 399 400 401 402 403 404 405 406 407 408 409 410 411 CAPITAL CASH NEEDS FOR FULL NET TRADE CYCLE DAILY OPERATIONAL EXPENSE CASH NEEDS NET CASH RELEASE or USE from TRADE CYCLE CASH GAIN or (LOSS) per Chg in NET TRADE DAYS WEIGHTED AVERAGE COST OF CAPITAL: (using all interest bearing debt) OVERALL BORROW RATE AFTER TAX RETURN ON EQUITY (ROE) FINANCED DEBT to FINANCED DEBT plus EQUITY - percentage EQUITY to LONG TERM DEBT plus EQUITY - percentage ACTUAL WEIGHTED COST OF CAPITAL: ADJ. COST of CAP. with assumed ROE of 26.5% annually $1,849,130 $45,436 $197,124 $60,544 $2,538,589 $54,858 ($96,901) ($81,447) $3,416,133 $74,247 $27,883 $105,172 $2,448,502 $54,671 ($40,047) 2007 2008 2009 2010 2011 AVERAGE 0.11% 0.00% 14.97% 4.16% 95.84% 0.00% 18.11% 4.63% 95.37% 0.00% 18.39% -4.17% 104.17% 0.88% 16.75% 6.88% 93.12% 0.22% 17.05% 2.88% 97.12% 14.35% 25.40% 17.27% 25.27% 19.16% 27.61% 15.65% 24.74% 16.61% 25.75% 2.12% (1.19) 2.11% 0.00 2.30% 0.64 2.06% 4.84 2.15% 1.07 2008 2009 2010 2011 AVERAGE 68.61% 13.25% 112.50% 19.39% 9.09% 10.22% 14.97% 58.40% 22.84% 112.48% 27.57% 13.34% 15.01% 18.11% 50.68% 23.71% 125.11% 29.01% 12.02% 15.03% 18.39% 52.17% 19.00% 124.82% 25.72% 9.91% 12.37% 16.75% 57.47% 19.70% 118.72% 25.42% 11.09% 13.16% 17.05% 0.00% MONTHLY DISCOUNT PERCENTAGE ROE % / OPERATING EARNINGS GROWTH % DUPONT FORMULA - ROI, ROE, and ECONOMIC VALUE ADDED (EVA): (return on invested capital & return on equity) REVENUES DIVIDED BY TOTAL ASSETS NET OPERATING INCOME (NOI) AFTER TAX DIVIDED BY REVENUES TOTAL ASSETS DIVIDED BY TOTAL EQUITY NET INCOME AFTER TAX DIVIDED BY REVENUES RETURN ON INVESTED CAPITAL ROI: ADJUSTED RETURN ON EQUITY ROE: RETURN ON EQUITY ROE: ROI minus ADJUSTED WEIGHTED COST OF CAPITAL CUMULATIVE EVA PREMIUM or (DEFICIT) WEALTH $1,990,154 $44,142 ($288,295) ($65,697) 2007 -5.26% -3.93% -7.14% -5.74% -5.52% ($1,669,930) ($3,261,579) ($7,393,919) ($11,562,255) ($5,971,920) Green = continue Amber = warning Red = danger 412 12