Introduction to Marketing I - Course Outline
Introduction to Marketing I - Course Outline
Course Overview
Lesson 1: Start the Course
Identify computer requirements.
Learn how to move through the course.
Switch between windows.
Lesson 2: Set Up Your Computer
Find files and folders on a computer.
Set up a computer to show the List folder view and file name extensions.
Make a course folder.
Lesson 3: Set Up a Browser and Install 7-Zip
Set up a Web browser.
Download and install a zip utility.
Zip and unzip files and folders.
Lesson 4: Find and Complete Coursework
Find and complete course tasks.
Identify trustworthy sources of information.
Define plagiarism and citation.
Section 1: Economics
Lesson 1: Economic Basics
Define economics and scarcity.
Identify differences between producers and consumers.
Identify differences between goods and services.
Define business and market.
Identify ways to evaluate an economy's strengths and weaknesses.
Lesson 2: Capitalism and Competition
Identify types of economic systems.
Define capitalism and identify its main features.
Identify types of competitors.
Identify competitive strategies.
Lesson 3: Supply and Demand
Identify the factors of production.
Identify how the Law of Supply and Demand works.
Identify differences between elastic and inelastic demand.
Section 1 Study Questions
See study question assignment description document for detailed instructions.
Quiz Study Guide
Review the quiz study guide before taking the quiz.
Quiz 1
Section 1 quiz
Assignment 1
See assignment description document for detailed instructions.
© 2010 Giant Campus, Inc.
Points Course
Possible Hours
4
8
15
15
20
1 of 6
Introduction to Marketing I - Course Outline
Introduction to Marketing I - Course Outline
Section 2: Costs and Profit
Lesson 1: Business Costs
Define unit of sale.
Identify differences between revenue and profit.
Identify variable and fixed costs.
Define gross and net profit.
Lesson 2: Efficiency and Productivity
Identify ways to increase profit.
Define efficiency, productivity, and division of labor.
Identify how the law of diminishing returns works.
Identify economies and diseconomies of scale.
Lesson 3: Value and Utility
Define value and how it is determined.
Identify types of economic utility and ways to add them.
Section 2 Study Questions
See study question assignment description document for detailed instructions.
Quiz Study Guide
Review the quiz study guide before taking the quiz.
Quiz 2
Section 2 quiz
Assignment 2
See assignment description document for detailed instructions.
Section 3: Business Types
Lesson 1: Industries
Identify the main industries of business.
Identify types of goods.
Identify types of services.
Lesson 2: Business Structures
Define liability and taxation.
Identify types of business ownership.
Identify considerations in choosing a business structure.
Define franchises.
Lesson 3: Business Organization
Identify stages of a business.
Identify the main departments and ways to organize a business.
Define market saturation.
Identify the stages in the product life cycle.
Section 3 Study Questions
See study question assignment description document for detailed instructions.
Quiz Study Guide
Review the quiz study guide before taking the quiz.
Quiz 3
Section 3 quiz
Assignment 3
See assignment description document for detailed instructions.
© 2010 Giant Campus, Inc.
Points Course
Possible Hours
8
15
15
20
8
15
15
20
2 of 6
Introduction to Marketing I - Course Outline
Introduction to Marketing I - Course Outline
Section 4: Money Management
Lesson 1: Money
Identify the roles money plays in an economy.
Define currency and identify forms of currency.
Identify the role of the Federal Reserve System.
Define earned and unearned income.
Define financial goals, prioritizing, and budgeting.
Lesson 2: Banking
Identify banking services and types of transactions.
Identify differences between checking and savings accounts.
Identify bank security issues and the role of the FDIC.
Lesson 3: Investing
Identify the purpose of investing.
Calculate return on investment.
Identify differences between equity and debt investments.
Define interest.
Identify types of investment income.
Section 4 Study Questions
See study question assignment description document for detailed instructions.
Quiz Study Guide
Review the quiz study guide before taking the quiz.
Quiz 4
Section 4 quiz
Assignment 4
See assignment description document for detailed instructions.
Section 5: Taxes and Credit
Lesson 1: Taxes
Identify common federal, state, and local taxes.
Identify the purpose of payroll withholding.
Identify how to file taxes.
Lesson 2: Establishing Credit
Define credit and debt.
Identify the purpose of credit history and credit scores.
Identify ways to establish credit.
Lesson 3: Borrowing and Lending
Define loan and line of credit.
Identify types of credit a business might offer its customers.
Section 5 Study Questions
See study question assignment description document for detailed instructions.
Quiz Study Guide
Review the quiz study guide before taking the quiz.
Quiz 5
Section 5 quiz
Assignment 5
See assignment description document for detailed instructions.
© 2010 Giant Campus, Inc.
Points Course
Possible Hours
8
15
15
15
9
15
15
20
3 of 6
Introduction to Marketing I - Course Outline
Introduction to Marketing I - Course Outline
Section 6: Business Finance
Lesson 1: Funding a Business
Identify types of funding and types of funders.
Identify common business costs.
Define cash flow and forecasting.
Lesson 2: Accounting
Identify financial health factors.
Define accounting and bookkeeping.
Identify the purpose of GAAP.
Identify common accounting methods and software.
Lesson 3: Bookkeeping and Recording
Identify how single-entry and double-entry accounting work.
Identify and interpret common financial statements.
Lesson 4: Risk Management
Identify causes and types of risk.
Define insurance and risk management.
Define opportunity cost.
Section 6 Study Questions
See study question assignment description document for detailed instructions.
Quiz Study Guide
Review the quiz study guide before taking the quiz.
Quiz 6
Section 6 quiz
Assignment 6
See assignment description document for detailed instructions.
Section 7: Business and Society
Lesson 1: Global Trade
Define globalization.
Define global trade and domestic trade.
Define importing, exporting, free trade, and tariff.
Define exchange rate risk.
Lesson 2: Government Agencies
Identify common government agencies that affect business.
Define organized labor.
Lesson 3: Business Law
Identify how the legal system works.
Define contracts and torts, and identify common business torts.
Identify types of intellectual property.
Lesson 4: Business Ethics
Define ethics and ethical behavior.
Identify social responsibilities and legal issues involved in business.
Define conflict of interest.
Section 7 Study Questions
See study question assignment description document for detailed instructions.
Quiz Study Guide
Review the quiz study guide before taking the quiz.
Quiz 7
Section 7 quiz
Assignment 7
See assignment description document for detailed instructions.
© 2010 Giant Campus, Inc.
Points Course
Possible Hours
10
20
15
20
10
20
15
20
4 of 6
Introduction to Marketing I - Course Outline
Introduction to Marketing I - Course Outline
Section 8: Business Planning
Lesson 1: Business Opportunities
Identify business ideas and opportunities.
Identify how changes and trends create opportunities.
Identify opportunities in the global marketplace.
Lesson 2: Defining a Business
Define mission, vision, and values statements for a business.
Identify considerations in setting the scope of a business.
Lesson 3: Business Planning
Identify how to perform a SWOT analysis.
Identify the purpose of and parts of a business plan.
Section 8 Study Questions
See study question assignment description document for detailed instructions.
Quiz Study Guide
Review the quiz study guide before taking the quiz.
Quiz 8
Section 8 quiz
Assignment 8
See assignment description document for detailed instructions.
Section 9: Marketing
Lesson 1: Marketing Messages
Identify differences between brand and corporate image.
Define market positioning.
Identify how to form a marketing message.
Identify differences between features and benefits.
Identify ways to use emotions and problem solving in marketing messages.
Lesson 2: Market Information Management
Define market segmenting, market research, data storage, and data mining.
Identify differences between primary and secondary data.
Identify sources of data.
Identify ethical issues in market information management.
Lesson 3: Marketing Tools
Identify the tools in the marketing mix.
Identify advantages and disadvantages of increasing market share.
Define market penetration strategy.
Identify parts of a marketing plan.
Section 9 Study Questions
See study question assignment description document for detailed instructions.
Quiz Study Guide
Review the quiz study guide before taking the quiz.
Quiz 9
Section 9 quiz
Assignment 9
See assignment description document for detailed instructions.
© 2010 Giant Campus, Inc.
Points Course
Possible Hours
8
15
15
20
8
15
15
20
5 of 6
Introduction to Marketing I - Course Outline
Points Course
Possible Hours
9
Introduction to Marketing I - Course Outline
Section 10: Promotion
Lesson 1: Promotional Methods
Identify common promotional methods.
Identify factors to evaluate in a promotion.
Lesson 2: Advertising
Identify common advertising methods and types.
Identify differences between institutional and product advertising.
Identify ways to evaluate advertisements.
Section 10 Study Questions
See study question assignment description document for detailed instructions.
Quiz Study Guide
Review the quiz study guide before taking the quiz.
Quiz 10
Section 10 quiz
Assignment 10
See assignment description document for detailed instructions.
10
15
Total
© 2010 Giant Campus, Inc.
20
500
90
6 of 6