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Portfolio
YOUSEFF ADAM
SEPT 17, 2013
CALIFORNIA
Chasing the Sunset
I decided to explore an abandoned area in Queenstown, Singapore. Surprisingly,
there were a lot to see than I had thought. The place was so serene and beautiful, it
was like being in a different world. The golden hour was perfect for capturing the
warmth of the sun rays which added texture and depth to my photographs.
October 2014
Camera : iPhone 5S
October 2014
Camera : Canon AE-1 Program, 35mm Kodak Portra 160
Swingin’ Good Times
I love how this collection of photographs turned out because it showcases the playfulness of my subject.
August 2014
Camera : Canon 70D
The Limelight
Singapore is building on its arts and entertainment landscape. With every passing year, there are a variety of concerts held in Singapore such as the
2013 Formula One Night Race Concert and JJ Lin Timeline World Tour 2014. Even though I did not get a seat with a great view, I managed to capture
some of my idols in action.
Year 2013/2014
Camera : Canon 70D
Styling
Matching and harmonising my attire has always been my hobby.
October – November 2014
Camera : iPhone 5S
Film in Singapore
CHIJMES is known as the Convent of the Holy
Infant Jesus (CHIJ) back in the 1850s. The
architectural design of the chapel is mainly in
gothic-style. I had been a convent student for 10
years of my life. As a convent girl, we had to
study the history of CHIJMES and many times,
we paid visits to this building of immense
architectural and cultural value.
CHIJMES is one of the few buildings that I love
to photograph due to its intricate details from
the lights to the floors, and the pillars. I have
never shot in analogue before and this was my
first time conducting a photo shoot at
CHIJMES. I love the picture on the right as the
light seeped in through the arches and casted
mysterious shadows – an effect which I feel
heightened the atmosphere of history that this
building houses. Since then, I have started to
improve my technique in film photography.
September 2014
Camera : Canon AE-1 Program, 35mm Kodak 400
Film in Thailand
This was captured at the Death Railway, Thailand, back in September 2014.
September 2014
Camera : Canon AE-1 Program, 35mm Kodak 400
Blissful Travel
The memories captured when I travelled around the world.
Fashion Street Style
My interest in fashion photography started when I travelled around the world. I have
always admired the locals as their styles exude an aura of uniqueness.
March – June 2014
Camera : Canon 70D
Nature
This was captured at the Niagara Falls, Canada, back in June 2014.
I was trying out a new technique, which was to capture landscape using my polaroid camera. It was a little challenging because the camera did not have an aperture-control
function. However the photographs turned out pretty well; the clear blue water and the mist from the waterfall could be seen very clearly.
June 2014
Camera : Instax 210
Food
Since I love to savour delicious food, food photography comes naturally to me. This photo was taken in a café named Future Bistro in Toronto. The staff were genuinely impressed
with the photograph that I have taken of their signature dish, the Blueberry Pancakes. It tastes as good as it looks.
June 2014
Camera : Canon 70D
Street
Street photography is never easy and I am always
learning how to capture more intimate shots of people
along the streets discreetly especially so when holding
such a large camera.
These are some of the shots that I managed to capture
during my trip to Hungary and Prague. My favourite
shot is the bunch of waiters taking a break from work
at the second level of the restaurant. After this shot, all
of them waved “hello” and we struck a conversation
for a couple of minutes. It is as though photography
has brought us all closer together.
March 2014
Camera : Canon 70D
Video Storyboard
June - November 2013
I had always wanted to try shooting a short film. I do not have proper film training and everything
was based on my artistic intuition. During my second year of study, my lecturers tasked a team of
four, including me, to come up with promotional materials for our course of study for the 2014
Annual Singapore Polytechnic Open House. I produced two short videos.
The picture on the right illustrates the storyboard. It shows the different scenes, timings and the
castings needed for us to shoot the film. I had a first taste of directing and it was no easy task as I
had to ensure each cast member was in position. Moreover, I had a really tight filming schedule
to work with. The film turned out really well for my first attempt.
During the Open House, I received several praises from the school staff and people who have
attended the event. I felt really proud of the films that I have directed and produced.
SB Orange Day : https://www.youtube.com/watch?v=vl-MOzQpYiA
Life of a DBID Student : https://www.youtube.com/watch?v=UvngKAECf8w
Where’s Hauwee | DBID : https://www.youtube.com/watch?v=nZI8RgB9cBg
Emotion
Journal
I had to do a school assignment after I
visited the Art Science Museum viewing
the Andy Warhol Exhibition.
What inspired me most was the colours
in the Pop Art painting of Marilyn
Monroe. The vibrant colours that Andy
Warhol paints reflect the pop culture of
the 1960s and his experimentation with
silkscreen painting.
The colours struck a chord and I created
an interactive emotion journal. I used
magazines to create collages to show a
description of my feelings. For example,
the picture on the bottom right depicts
sadness. Certain images can be flipped
upwards to show the actual feelings I
felt, adding a creative touch of
interaction.
August 2012
Emotional
Intelligence
&Empathy
Diary
This was one of the graded assignments during my
second year module. We were all given a hardcover
book at the start of the module. I love a book that is
attractive. Hence, I decided to make a collage of
photos that I had taken on my trip to Central
Europe the year before.
Every week I would have to write a journal entry. I
had to elaborate on an event in my life which I felt
greatly emotional about. Some stories I had
documented were on racism, which I felt on my
trip to Paris and my sister’s parasailing accident in
Bali. It was a good channel for me to understand
the emotions that I felt at that moment. I explored
the reasons behind why I felt those emotions
through my lectures and learnt how to overcome
them. Being aware of my emotions has made me
become more appreciative and understanding of
myself and the people around me.
July 2013
Port of Lost Wonder Expansion Project
March – April 2013
01
02
03
Project Brief
Business Analysis
Observation Studies
Port of Lost Wonder brief
was tasked to us to create
innovative solutions for the
new expansion area.
SWOT Analysis was used to understand
Sentosa Port of Lost Wonder’s current
business
model
before
further
improvements were made.
We headed down to the Port of Lost
Wonder in Sentosa for two days to
observe the surroundings.
Port of Lost Wonder Expansion Project
March – April 2013
In-depth user interviews were
conducted in order to understand
the underlying needs of customers.
04
Empathy
Studies
Two personas were created
which showed the challenges,
motivation and the needs the
users faced.
We analysed all the needs and
categorised them according to
various themes.
Ideas were generated to meet the
needs of our personas. Twenty eight
different ideas were contextualised.
05
06
07
Persona
Development
Needs
Analysis
Ideation
Process
Port of Lost Wonder Expansion Project
March – April 2013
After receiving feedback from the client, we
focused more into the details like
galvanising the service process and coming
up with activities.
08
Co-Creation Session
I created an animation video which
showcases our journey.
09
User Experience
Launch
About Me
http://www.sushanphotography.com
https://www.facebook.com/leong.sushan
@blissfultravel / @leongsushan
https://sg.linkedin.com/in/leongsushan
Su Shan Leong
Thank You
YOUSEFF ADAM
SEPT 17, 2013
CALIFORNIA