CORPORATE
2014
Born With It!
The Sharks as you know them today were born
back in 1967, when they were admitted to the NSW
Rugby League Premiership, a precursor to the NRL.
But apart from the Club and the Team we all know
and love, there were several other things born
during that debut year of ’67. Qualities - that have
since become synonymous with the Sharks name.
Fearlessness was one of them.
The Sharks represent the birthplace on modern Australia, a highly diverse economy with a
gross regional product in excess of $7.8 Billion. Rich in natural beauty & bushland including the
World’s second oldest National Park (The Royal), Sydney’s longest stretch of sand, a myriad of
iconic waterways and a training base to some of Australia’s most famous & elite athletes. It’s no
wonder that Tourism exceeds 1.2m visitors p.a. and the affluence of its residents are amongst
the highest in the country. Our community has a real thirst for sport, are leaders in junior
participation & active lifestyles, and have an obvious overwhelming passion for the Sharks.
It’s what’s seen The Sharks maintain a relentless
forward momentum. Defiantly facing more
affluent sides and seemingly insurmountable
challenges, season after season, yet becoming
increasingly resilient each time.
Community spirit was another.
The Sharks are renowned for it. Not just in
the Sutherland Shire where their presence is
constantly felt, but in the remotest corners of the
country. The truth is, The Sharks family spans the
entire nation.
And then, there are all the other qualities that are
regularly associated with our name Loyalty, work ethic, passion, humility, unity, heart.
Each one that little more believable when
attributed to The Sharks, because, rather than
feeling like it was made up...
The Sharks (as anyone who knows them will tell
you) were – BORN WITH IT!
Having our own Stadium (Remondis), has always allowed for better engagement and better
delivery with less restrictions for our partners. We now realise the joint venture with Bluestone
delivering the $330m precinct Woolooware Bay Town centre, commencing in the coming
months.
We appreciate that your business is unique so, we tailor your partnership to meet and exceed
your expectations in every way.
PLAY VIDEO
Over the last 12 months the Sharks have experienced unsurpassed growth, with membership
doubling, attendance up 22%, cumulative TV audience eclipsing 11m with a peak game of
1.58m, hospitality, merchandise, digital and community engagement all reaching record levels.
Though the most telling result is in fan avidity, up by almost 58%, recognising that our
members, fans and corporate partners share our passion, and are united now more than ever!
Whether your desire is to heighten Brand Awareness, Entertain and Network with existing or
potential clients, Reward and Incentivise staff, Leverage and Position for greater credibility, be
involved in making a difference with very deserving Community Programs or delivering money
can’t buy unique experiences; a partnership with the Sharks no matter your business size or
objectives will deliver this and so much more. Work with our team on your Brand driven journey
and enjoy results that you would have never imagined.
3-4
Chairman’s Club
5-6
CORPORATE SUITES
7-8
THE TERRACE
9 - 10
EVENTS
11 - 12
Sponsorship
13 - 14
Signage
15
Advertising
16
Digital CAMPAIGNS
17 - 18
PLAYERS AMBASSADORS
19 - 20
Sharks Support
Chairman’s Club
Chairman DamiAn Keogh & the Cronulla Sutherland Sharks
Board invites you to join the Sharks most exclusive club,
not just a hospitality offering but a VIP Advantage, the
Chairman’s Club is the perfect alliance to network your
business in style while belonging to a group that is invested
in the vibrant future of the Sharks and its community
Membership for 4 people to include the
following:
- VIP Hostesses that serve an Ultimate Gourmet Cocktail function for 4 people at each home game at Remondis Stadium
- Unlimited Premium cocktail sustenance & extensive beverage ranges.
- 1 team in annual Golf Day
- 1 table of 10 at Players Presentation
- Sharks Chairman’s Club Exclusive Events
- 1 Sharks Away Trip for two p.a.
- Reserved Parking
- Panoramic Viewing of the game within the Chairman’s Club and its associated lounges & reserved seating.
Full Membership $22,000 + GST
- Exclusive Chairman’s Club Merchandise
Membership for 2 People $14,000 + GST
- 1 table of 10 at Grand Final Luncheon
Investment:
The Sharks Chairman’s Club is
where you have the occasion
to enter the ultimate inner
sanctum of the Sharks
including invitation only
exclusive events to mix with
our Head Coach, Marquee
Players & CEO.
DAMIAN KEOGH
CHAIRMAN
ET Private Suites
Southern Private Suites
Perfectly positioned slightly elevated and as close
to the sideline as it gets! Comfort, supreme locality,
fully undercover and high quality personalised
service are the prime attributes that set our private
ET Suites above all other corporate facilities.
To experience absolute comfort secure one of our
modern and stylish Southern Suites. Be captivated by
all the on-field action from a whole new perspective
within this laid back and convenient corporate
facility.
Entitlements:
Entitlements:
•Corporate Seating
•Corporate Seating
•Grazing Style Deluxe Menu
•Grazing Style Deluxe Menu
•Premium Beverage Package
•Premium Beverage Package
•Reserved Game Day Parking
•Reserved Game Day Parking
•Game Day Programs
•Game Day Programs
• Leagues Club Membership
• Leagues Club Membership
•2 Invitations – Season Launch
•2 Invitations – Season Launch
•2 Corporate Polo Shirts
•2 Corporate Polo Shirts
•An Opportunity for two guests to get behind the scenes at Remondis Stadium prior to one home game
•An Opportunity for two guests to get behind the scenes at Remondis Stadium prior to one home game
Investment:
Investment:
8 Seats - $21,600 + GST
10 Seats - $25,200 + GST
12 Seats - $32,400 + GST
14 Seats - $35,280 + GST
14 Seats - $37,800 + GST
20 Seats - $50,400 + GST
18 Seats - $48,600 + GST
20 Seats - $54,000 + GST
Atmosphere Plus... Feel the emotion & ride
the euphoria!
Prime position elevated panoramic views
that offer the ultimate social corporate
experience ideal for entertaining clients
in a more informal environment whilst
absorbing the unique Remondis Stadium
atmosphere!
Entitlements:
• Corporate Seating
• Individual Meal Package
• Premium Beverage Package
• Game Day Programs
• Leagues Club Membership
• 2 Invitations – Season Launch
• 1 Corporate Polo Shirt
Investment:
4 Seats - $6,480 + GST
6 Seats - $9,720 + GST
8 Seats - $12,960 + GST
SHARKS SEASON LAUNCH
SHARKS LEADERSHIP, RESILIENCE & ATTITUDE SEMINAR
There is no better way to kick off the 2014 Season, join the Cronulla Sharks NRL Squad, staff
and fellow Corporate Partners for a night of entertainment and celebration launching the exciting
season ahead. Meet all our new players, the stars on the rise and hear from our champions
about all of our expectations and excitement for the season ahead.
ULTIMATE TEAM TRAINING & BONDING SESSION
10 People at $1800 + GST
Hear from the CEO, Captain & Coaches on what makes effective leadership, discussions
on team dynamics and the importance of playing your role to the optimum benefit of
the total team. Understand and see that planning, strategy, attitude, belief & relentless
forward momentum are the foundations to any business success. Then take to the sheds
be fitted out with your very own training kit, enter the gym to be guided through multiple
workouts to test your team and see who steps up in a fun variety of challenges. Your day
will culminate with a thorough session of on field drills with the Sharks Players who you will
then join for a fun game of touch footy.
CORPORATE ORIGIN EVENT
The Sharks have a heritage of dominating Origin, so join the Sharks for the ultimate
Blues event. A special event not to be missed for State of Origin 2014, full details to be
confirmed.
Extremely limited unique experience to transform your business team (males & females
of any age), through the most memorable and impactful training session you will ever
experience.
GRAND FINAL LUNCHEON
Relax afterwards with a laid back dinner with the Team. Your very own highlights video will
be provided!
The marquee event on the Cronulla Sharks corporate event calendar is without doubt
the NRL’s longest running Grand Final Luncheon. An exuberant extended afternoon of
entertainment and celebration of moments evoked from the season that has past.
Team of 6 - $5500 + GST
Table of 10 $1800 + GST
SHARKS GOLF CLASSIC
OZTAG CORPORATE CHALLENGE
Golf has become the Laid Back Networking event of choice, where once you escape the
office environment, Holes are Won, Balls are Lost, probably stories of monster putts &
drives flow but most certainly relationships are formed and deals get done.
It’s all about the fun and there is no better way to reward staff, impress clients or utilise
spots in your team as part of a business building promotion. With the inaugural event
played on Remondis Stadium in 2013 this event is set to be even bigger and better in
2014. Package includes uniforms, all food and hydration throughout the day and an
amazing after party with band, catering and beverages well into the night.
See if you have what it takes! Whilst competing for bragging rights and maybe even the
big prize and honour of being 2014 Corporate Oztag Champions including Naming Rights
to the Sharks dressing Shed’s for the following season.
Investment $5,000 plus GST per team.
So the Sharks Classic adds the attraction of the whole NRL squad & coaches to engage
with, it’s the perfect event to bring your next perspective client to or network with over 120
professional and business elite.
Fully catered, great prizes and fun presentation.
Team of 3 with player (limited) $1000 +GST
Team of 4 $800 + GST
Hole Sponsorship $900 + GST
Golf Classic Naming Rights 2014 $5,000 +GST (Includes 2 teams, Themed Hole
Sponsorship, and naming rights on all collateral and presentation).
LunCheon
A Celebration of Women in Rugby League
Player Sponsorship
An astute way to create brand recognition, a
Player Sponsorship represents great value for
businesses looking to build a profile within the
Sharks network and particularly the Sutherland
Shire, whilst providing an array of benefits that
associating your business with a star Sharks player
will deliver
Match Day Sponsorship
A Match Day Sponsorship at Remondis Stadium
is the ideal accompaniment to your business
building requirements. We will work with you
to explore the limitless opportunities that exist
within a Sharks game day and work in tandem
with you to ensure your activation is implemented
effectively.
Entitlements:
Entitlements typically can include:
•Two Seats within club 90 – Remondis Stadium
• Game Day Hospitality for 8 people
•A team of 3 + the sponsored player at the Sharks Golf Day
•Four seats at the Cronulla Sharks Grand Final Luncheon
• 4 x Game Day TVC’s played on the Remondis Stadium Big Screen inclusive of ground announcements
•Two invitations to the Sharks Season Launch
• Inclusion in all game day week marketing materials and communications
•Two invitations to the Player Presentation Evening
• Data collection points at Remondis Stadium turnstile entry points
•A signed & framed jersey from your player
• Access to Remondis Stadium corporate areas to place promotional materials and engage with corporate partners
•Logo recognition and a ground announcement on the big screen when the player is introduced or makes a scoring play
• The Official Match Ball signed by both Captains
• Access to the player for company promotional/client entertainment purposes on two occasions
• An allocated 120m of LED Signage prior to kick off and at half time of the main game
•A company logo branded on the locker of the sponsored player
• Your company logo displayed in a corner of the Remondis Stadium Big Screen for the entire match day
•A company logo embroidered onto the players’ media polo
•Four media polo shirts embroidered with your company logo
•Two Invitations to an exclusive Player/Sponsors Dinner
Investment:
Prices start at $10,000 + GST per player based on exposure.
• 2 x Invitations – Season Launch
Investment:
$10,000 + GST per game
Fixed Signage Advertising
(Only for Multi-year Investment)
Investment
120 metres - $44,000 + GST
(15s rotation)
For the Ultimate Impact on TV and equally at the
Game, nothing beats the bang for buck that you
get with LED Signage. Consider a cumulative
season reach extending beyond 11 million
viewers nationally, that is packaged into an
environment that consumers are not only
intently engaged with but most likely actively
engrossed in, so the cut through and the
enhanced benefits are clear.
LED at the Sharks will revolutionise the game in 2014 with your choice of
up to 240m, where it will wrap the full TV Arc in clean unfettered vision, that
is brought to life with state of the art technology, content rich animations
with ultra-fast refresh rates & high definition brightness that clearly
communicate “on brand on message” and at recall & recognition levels far
exceeding static signage.
LED delivers unsurpassed flexibility that caters for low cost modifications
to deliver multiple campaigns or seasonal messaging with speed and ease.
Research shows that the Sharks supporters are early adopters, that they
travel frequently are twice as likely to engage in sports betting and are the
ultimate consumers.
Also at the Sharks when you invest in full perimeter LED, you also receive
a Free Big Screen TVC & EDM package to accelerate your penetration.
Valued at $15k
*Repucom the global currency for evaluation: independently value levels of return for 120m LED exceeding $80k p.a.* Avid
Fans are 91% more likely to consider Brands that support their team, Sharks avidity is up by 58%!
240 metres Full Perimeter Wrap
(entire TV Arc) - $65,000 + GST
(15s rotation)
Premium 240m LED including Try Time
and Half Time and 20s rotation $100,000 + GST includes a monthly EDM to the database and 2 x 30s
TVC’s for each home game and ¼ page strip for the full season in the Black White & Blue Magazine.
Try-Time LED Feature Add On $22,000 + GST (1 of 6 rotations)
Half Time Package
(1 minute feature)
$6,000 + GST
Gain incremental exposure from the multi-camera TV environment
and reap the benefits from consistent impressions to the large
and passionate supporter base, with your choice of fixed signage
options:
Supersite Signage
On Field Signage TV Arc
Nothing gets your company or brand closer to the action than On Field bolsters, these soft double
sided toblerone shaped 5m signs, get you within a metre of the sideline and are the perfect
accompaniment to bring your hospitality to life while entertaining clients and a smart investment for
local advertising or targeted TV returns.
A full sideline mini bolster that is constantly in view is an innovation of the Sharks and is available as
part of a multi-year investment, sensational added exposure from TV replays, print shots and digital
web articles.
Investment:
Family Hill - $12,500 + GST (10m x 2m)
Pair of Bolsters 2 x 5m - $15,000 + GST
Peter Burns Stand - $15,000 + GST per fixture.
Mini Bolster 120m - $85,000 + GST
Southern Stand Fascia - $20,000 + GST
Western Perimeter Fence Signage - $5,000 + GST per panel
Black White & Blue
Magazine Advertising Options
Integrate your marketing by featuring in the Sharks Free magazine, distributed locally, on-line
and at game day. Over 10,000 circulation per home game week in full colour hard copy and
approaching 85,000 distributed digitally. Black Blue & White is packed with not only the latest
information on the field covering all NRL, NYC, NSW Cup and junior representative teams, but
with inside views from the coaches, news from the CEO, human interest from our players and
important junior league updates. It will celebrate our heritage, provide promotions for kids, and
reach our community like no other publication.
Property Type
Black White & Blue Magazine - Full page 13 Issues $12,000 +GST
- Half page 13 Issues $7,200 +GST
- Quarter page Strip 13 Issues $4,800 + GST
All of the Sharks Digital and Social Media
platforms have registered impressive growth in
excess of 34% in the last 12 months and our peak
monthly metrics include:
•Monthly Page Impressions - 407,235
•Monthly Unique Browsers – 76,281
•Average Page duration – 1.02 minutes
•Average session duration of 2.42 minutes
•Mobile Site page impressions 145,915
•Facebook Followers – 61,563
•Twitter -13,652
•Instagram – 6,801
•Sharks E-News database in excess of 18,000 members and fans
You can book fast and highly efficient monthly
campaigns across all mediums that will be
individually packaged, pending total marketing
initiatives.
Platinum Digital Campaign from $8,500 + GST including:
Big Screen Advertising
•Integrated Webskin
Investment:
•Web News Story including Editorial & Launch Feature Video
$12,000 per season – includes 4 x 30 second TVC’s per
game
•Including Webpage Second Wide-Strip Banner Advertising and
Click through
•2 x Weekly EDM’s
•Integration with all social media platforms
For companies without an existing association
with the Sharks, we can provide you access
to a range of high profile players as part of
NRL approved third party agreements. These
players Intellectual Property is available
to suit your business needs whether that’s
to build extraordinary impact, heighten
awareness & recall, be part of marketing
collateral including digital print radio & TVC’s,
add excitement to your events or simply be an
ambassador for your brand and to provide
your required status and instant recognition.
All packages are built to suit desired delivery and start from
$25,000 + GST
*As part of these third party agreements there is an inability to use the NRL, or
Clubs intellectual property as such any such visual or associated recognition is to
exclude reference or likeness to logo’s jerseys or emblems. All agreements need to
be pre-approved by the Club, Players Management and the NRL and may exclude
protected business categories of the NRL or the Sharks.
Community Program Partnerships
The Sharks recognise the club’s position as a social and community leader, we are
continuously striving to increase the ways the club can positively contribute to
those that need support and assistance and especially how this impacts on the under
privileged and children.
As a Platinum Community Partner you join a select
few companies that headline all of our support
initiatives and will have tailored exposure campaigns
incorporated across all of our programs.
Platinum Community Partner: $25,000 + GST
Gold Community Partner:
$18,000 + GST
Women in League Luncheon / Week
Junior Jaws School Holiday Clinic:
The Women in League Round is a celebration of the role
women play in the sport of Rugby League. The week-long
celebration includes various media & promotional activities
including our McGrath Foundation breast cancer awareness
luncheon and culminating in our Women in League official
match featuring a specially designed pink jersey.
Boys & Girls aged 5 -12 years are treated to three hours
of football fun designed to encourage a healthy & active
lifestyle.
220 participants per clinic experience a tour of Sharks
Stadium and the opportunity to meet and engage with
their Sharks NRL heroes.
• Branding on all marketing collateral
Kickstart Mentoring Program
Sharks Shield Gala Days:
• Onsite activation opportunity
The program aims to promote the benefits of sport and
recreation to young males who are at risk of further
offending or risk taking behaviour.
The All Schools Sharks Shield governed by the Cronulla Sharks
& NRL Football Operations staff is one of the largest annual
sporting events in Southern Sydney.
• Access to data collection
The young people are picked up on a Wednesday morning
at 6am and are driven to Remondis Stadium for an hour
fitness program or educational session.
105 teams from both primary and secondary schools compete
over a three day period for the right to be crowned the Sharks
Shield Champions
• Media exposure and promotional opportunities via
print, social media and radio.
After the fitness session participants are provided with a
healthy breakfast followed by return transport to school.
• Branding on all marketing collateral
The program runs during school terms for the whole year.
• Media exposure and promotional opportunities via print, social
media and radio.
• Onsite activation/branding opportunity
• Associated Website branding
• Co-branded participant gift packs
UNITED. FEARLESS. PASSIONATE. COURAGEOUS.
BORN WITH IT!
For m ore i n f or m at i o n please co n tact
Luke Edmonds
Todd King
t: 02 9527 8285
t: 02 9527 8227
E: ledmonds@sharks.com.au
E: tking@sharks.com.au
www.sharks.com.au/corporatE