PRINT ADVERTISING RATES
General Information
PRODUCTION MANAGER
American Osteopathic Association
142 E. Ontario St., Chicago, IL 60611-2864
ads@osteopathic.org
(800) 621-1773, ext. 8177 • fax (312) 202-8477
ISSUANCE
Published monthly since 1901. Mailed 15th of the month of issue.
EDITORIAL CONTENT
The Journal of the American Osteopathic Association (JAOA) is
the osteopathic medical profession’s leading peer-reviewed scientific
journal. It publishes articles by osteopathic physicians and other
scientists on research, evidence-based osteopathic medicine,
clinical practice, and medical education.
Most issues of the JAOA provide two AOA Category 1-B credits
to DOs who pass the JAOA’s CME quizzes. DOs who do not
take the quizzes can earn a half-hour of AOA Category 2-B credit
for each issue they inform the AOA they have read.
The JAOA is indexed by the National Library of Medicine.
Its editorial acceptance rate is approximately 55%.
Special issues annually: education (April) and research (August).
STAFF
Editor in Chief: Robert Orenstein, DO
Chief Communications Officer: Charlie Simpson
Production Manager: Patty A. Burns . . . . . . . . . . . . (312) 202-8177
National Sales Manager: Randall Roash . . . . . . . . . (609) 263-9500
Advertising Policies
ACCEPTANCE OF ADVERTISING COPY
Advertising is accepted at the sole discretion of the AOA.
Advertising copy must be approved by the AOA.
Submit copy for approval to ads@osteopathic.org.
Allow 15 working days for review of all new products.
CLOSING DATE FOR SPACE RESERVATION
First of the month preceding the month of issue. Any orders
canceled after the closing date are subject to full space charges
for the space reserved, including premium-position charges.
All verbal cancellations must be followed with written
confirmation. Please call to confirm the AOA’s receipt
of all cancellation notifications.
COMMISSION AND TERMS
Fifteen percent to recognized agencies.
PLACEMENT OF ADVERTISING
Advertising is interspersed throughout the editorial copy.
EDITORIAL-ADVERTISING RATIO
Current policy is to have at least 65% editorial content.
PAYMENT
Payment must be made by credit card or business check
before your ad is published.
Effective January 2015
Rate Information
RATES
The rates for print advertising are based on the total number
of pages or fractional pages placed within the calendar year.
full page
1x
4x
6x
12x
24x
$2,635
$2,510
$2,435
$2,375
$2,340
2/3 page
$2,150
$2,015
$2,000
$1,940
$1,890
1/2 page
$1,800
$1,685
$1,680
$1,620
$1,595
1/3 page
$1,465
$1,305
$1,290
$1,265
$1,255
1/4 page
$1,145
$1,080
$1,070
$1,060
$1,055
1/6 page
$1,070
$990
$965
$925
$915
COLOR RATES
Four-color process per page . . . . . . . . . . . . . . . . . . . . . . . . . $2,045
Four-color process + matched color (fifth run) per page . . . $2,590
COVERS AND OTHER PREFERRED POSITIONS
Fourth cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . plus 50%
Second cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . plus 25%
Page opposite table of contents . . . . . . . . . . . . . . . . . . . . . plus 15%
Page opposite lead scientific article . . . . . . . . . . . . . . . . . . plus 10%
INSERT RATES
2 pages
4 pages
6 pages
8 pages 10 pages
1x
$5,645
$10,730
$15,850
$20,965
$26,090
4x
$5,610
$10,470
$15,450
$20,440
$25,430
6x
$5,440
$10,410
$15,335
$20,275
$24,695
12x
$5,290
$10,070
$14,865
$19,660
$23,330
24x
$5,215
$9,935
$14,660
$19,380
$24,090
36x
$4,985
$9,445
$13,920
$18,395
$22,870
48x
$4,920
$9,355
$13,790
$18,210
$22,650
72x
$4,910
$9,315
$13,725
$18,135
$22,535
96x
$4,885
$9,275
$13,670
$18,035
$22,450
120x
$4,860
$9,230
$13,595
$17,960
$22,330
SERVICES TO ADVERTISERS
Ad design for qualified advertisers, custom research,
targeted marketing programs, and reprints.
Consult the AOA National Sales Manager,
Randy Roash, at (609) 263-9500, cell (312) 451-7561,
or rroash@osteopathic.org.
SPECIAL PUBLISHING PROGRAMS
Single-topic clinical supplements to the JAOA are published
periodically. Outsert (piggyback) and bellyband programs are also
available. Consult AOA National Sales Manager Randall Roash.
ONLINE ADVERTISING
For online advertising opportunities for the JAOA and The DO
through eHealthcare Solutions, please email sales@EHSmail.com
or call (609) 882-8887, ext.1.
Circulation
INSERT REQUIREMENTS
Two-page, single-sheet insert
PRINT CIRCULATION
Qualified recipients of the JAOA’s print editions include
osteopathic family physicians, general practitioners, general
internists, internal medicine subspecialists, pediatricians,
obstetricians and gynecologists, and specialists in osteopathic
manipulative treatment.
Four-page insert
SIX-MONTH AVERAGE FOR THE JAOA
For the period ending March 2015
Qualified . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27,422
SUBSCRIPTION RATES
Single copy, $25 domestic and $40 outside the United States.
Per year, $180 domestic and $300 outside the United States.
Mechanical Requirements
SPECIFICATIONS
Non-bleed
Width Depth
Bleed
Width
Depth
7''
10''
81⁄8''
111⁄8''
2/3 page
1
10''
7
1
11 ⁄8''
3
1
1
8 ⁄8''
51⁄4''
10''
37⁄8''
111⁄8''
1/2 page horizontal
6 ⁄4''
1/2 page vertical
31⁄4''
1
4 ⁄2''
4 ⁄8''
7
1
4 ⁄8''
51⁄4''
10''
23⁄4''
111⁄8''
1/3 page horizontal
4 ⁄4''
1/3 page vertical
21⁄8''
1/4 page
31⁄4''
41⁄2''
NA
NA
1/6 page
21⁄8''
41⁄2''
NA
NA
4 ⁄2''
BLEED ADVERTISEMENTS
Keep live matter and functional art 1⁄2 inch within trim size of page.
Trim size is 77⁄8 x 107⁄8 inches.
PAPER STOCK
Cover: 80-pound basis white gloss enamel
Body: 45-pound basis white gloss enamel
BINDING
Perfect bound most months.
REPRODUCTION REQUIREMENTS
Standard web offset press (SWOP) for CMYK output.
The JAOA prefers press-quality PDF files at 300 dpi with fonts
embedded. The JAOA also accepts files in the following formats:
QuarkXPress 9, 8.0 and 7.3 with all fonts and images included
with the files, Adobe InDesign, Adobe Illustrator EPS with
type converted to outline, and Adobe Photoshop EPS.
The JAOA prefers that digital files be provided on CD-ROMs.
High-end digital color proofs should be provided
with digital files.
81⁄8'' x 111⁄8''
77⁄8'' x 107⁄8''
Bleed: 163⁄8'' x 111⁄8''
Folded: 81⁄8'' x 111⁄8''
Trim:
77⁄8'' x 107⁄8''
Allow 1⁄8 inch head and foot trim, 1⁄8 inch outside edge trim,
and 1⁄8 inch gutter trim. Keep live matter and functional art
1
⁄2 inch within trim.
Inserts smaller than trim size will not be accepted. Inserts
wider than 81⁄2 inches are subject to mechanical charges for
pretrimming. All mechanical charges are noncommissionable.
For requirements for inserts of six or more pages, contact
the AOA at (800) 621-1773, ext. 8177, or ads@osteopathic.org.
full page
4 ⁄2''
Bleed:
Trim:
STOCK FOR INSERTS
Maximum paper weights are:
two-page insert. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80-pound
four- to six-page insert . . . . . . . . . . . . . . . . . . . . . . . . . . 70-pound
eight pages and more . . . . . . . . . . . . . . . . . . . . . consult the AOA
All weights are based on 25 x 38 book paper basis.
Any paper stock other than machine-coated enamel finish
must be submitted to the AOA for approval prior to printing.
Size specifications and layout must be included.
QUANTITY FOR INSERTS
Before printing inserts, request exact quantity from the AOA.
CLOSINGS DATES—CD-ROMS AND INSERTS
CD-ROMs, first of the month preceding month of issue.
Inserts, 20th of month preceding month of issue.
DISPOSITION OF PRINTED MATERIALS
Extra materials are held for 120 days. If no instructions
are received before 120 days, materials will be destroyed.
SHIPPING INSTRUCTIONS
All contracts, insertion orders and instructions should
be emailed to ads@osteopathic.org or shipped to:
The Journal of the American Osteopathic Association
American Osteopathic Association
142 E. Ontario St.
Chicago, IL 60611-2864
All digital files, inserts, proofs, and other digital
and printed materials should be shipped to:
The Journal of the American Osteopathic Association
c/o Publishers Press
13487 S. Preston Highway
Lebanon Junction, KY 40150-8218
Label shipment with advertiser’s name, quantity and issue dates.
Ship inserts folded, untrimmed and one-up on skids or in
cartons. Ship prepaid.
142 E. Ontario St., Chicago, IL 60611-2864 • (800) 621-1773, ext. 8177