Competencies and Number of Items per Module
40MC Lodging and Travel Services
This document lists units and competencies addressed by each module.
For introduced competencies, the addressed descriptors are also listed.
G10: by the end of grade 10
G12: by the end of grade 12
I:Introduced
R: Reinforced
P: Proficient
Summary
Module #
Module Name
1
2
3
4
5
6
7
8
Introduction to the Hospitality Industry
Strategic Management, Finance and Entrepreneurship
Hospitality Marketing, Sales and Customer Relations
Front Office Operations
Operations
Conference, Event, and Meeting Planning
Communications and Human Relations
Travel Services
Module 1
# Items
40
39
40
40
38
34
34
32
Introduction to the Hospitality Industry
Unit 14 Professional Development
G10 G12
14.01 Acquire self-development skills.
P
14.02 Utilize critical-thinking skills for determining the best options and/or
P
outcomes.
14.03 Implement time management skills.
P
14.04 Discover the scope of the hospitality and tourism industry.
P
14.05 Explain reasons that people use hospitality and tourism services.
P
14.06 Investigate the positive and negative impacts of the hospitality and
P
tourism industry on the local, regional, state, national and
international environments.
14.07 Summarize the structure and functions of the hospitality and
P
tourism industry.
14.08 Explain departmental activities in hospitality and tourism by
P
following the path of the customer.
14.09 Participate in career planning.
P
14.10 Implement job seeking skills to obtain employment.
P
14.11 Discover professional development opportunities.
P
14.12 Discuss steps to take when leaving a job.
P
Number of Items in Module 1 = Number of Minutes to Allow =
40
Sunday, November 3, 2013
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Competencies and Number of Items per Module
Module 2
40MC Lodging and Travel Services
Strategic Management, Finance and Entrepreneurship
Unit 1 Business Law
01.01 Acquire foundational information about business ethics, laws and
regulations.
01.02 Explain the impact of contractual agreements on business.
01.03 Explore the regulatory environment of United States' businesses.
01.05 Select a form of business ownership.
01.07 Explain human resources laws and regulations.
01.09 Comply with laws and regulations.
Unit 4 Economics
04.02 Describe the scope of business.
04.03 Differentiate among economic systems.
04.04 Discuss the impact of government on business activities.
04.08 Determine global trade's impact on business decision-making.
Unit 6 Entrepreneurship
06.01 Examine the scope of entrepreneurship.
06.02 Employ entrepreneurial discovery strategies to generate feasible
ideas for business ventures.
06.03 Develop a concept for a new business venture to evaluate its
success potential.
06.04 Determine needed resources for a new micro-business venture.
Unit 7 Financial Analysis
07.02 Analyze personal financial needs and goals to determine financial
requirements.
07.03 Manage personal finances.
07.04 Explain the use of financial services providers that aid in achieving
financial goals.
07.05 Use investment strategies to ensure financial well-being.
07.06 Identify potential business threats and opportunities.
07.07 Investigate risk-management strategies to protect a business.
07.09 Explain accounting procedures needed to track money flow and to
determine financial status.
07.11 Discuss the importance of financial resources.
Unit 8 Human Resources Management
08.01 Implement organizational skills to facilitate others' work efforts.
Sunday, November 3, 2013
G10 G12
P
P
P
P
P
P
G10 G12
P
P
P
P
G10 G12
P
P
P
P
G10 G12
P
P
P
P
P
P
P
P
G10 G12
P
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Competencies and Number of Items per Module
40MC Lodging and Travel Services
Unit 9 Information Management
09.02 Assess the impact of technology on business activities.
09.03 Utilize computer system.
09.05 Use computer applications.
09.06 Utilize communications technology.
Unit 16 Strategic Management
16.01 Recognize management's role to understand its contribution to
business success.
Unit 33 Management of Lodging Properties
33.01 Describe the role and responsibilities of lodging managers.
33.02 Describe lodging accounting processes.
Number of Items in Module 2 = Number of Minutes to Allow =
Module 3
G10 G12
P
P
P
P
G10 G12
P
G10 G12
P
P
39
Hospitality Marketing, Sales and Customer Relations
Unit 3 Customer Relations
03.01 Foster positive relationships with customers to enhance company
image.
03.02 Respond appropriately to customers to foster positive relationships.
03.04 Reinforce the company's image and service culture to exhibit the
company's brand promise.
03.05 Explain management's role in customer relations.
Unit 10 Marketing
10.01 Describe marketing's role and function in hospitality and tourism.
10.02 Explain what motivates customers' decision-making.
10.03 Explain the company's unique selling proposition to recognize what
sets the company apart from its competitors.
10.04 Explain the nature of marketing research.
10.05 Evaluate the relationship between business objectives and the
expected use of research outcomes.
10.06 Explain data collection methods (e.g., observations, telephone,
Internet, discussion groups, interviews, scanners).
10.10 Generate product/service ideas.
10.11 Employ product/service mix strategies.
10.12 Position products and services to acquire the desired business
image.
10.13 Position the company to acquire a desired business image.
10.14 Explain the scope of pricing activities.
Sunday, November 3, 2013
G10 G12
P
P
P
P
G10 G12
P
P
P
P
P
P
P
P
P
P
P
Page 3 of 8
Competencies and Number of Items per Module
40MC Lodging and Travel Services
Unit 11 Marketing Communications
11.01 Describe marketing communications activities.
11.02 Explain marketing communications channels used to communicate
promotional messages to targeted audiences.
11.03 Explain public relations activities.
11.04 Explain participation in trade shows and expositions.
11.05 Participate in a company's community outreach.
11.06 Use special events to increase sales.
11.07 Explain how a website can be used to promote a business or
product.
11.08 Develop marketing communications activities.
Unit 12 Market Planning
12.01 Explain the use of marketing strategies.
12.02 Explain the concept of market and market identification to identify
targeted audiences.
Unit 15 Selling
15.02 Acquire product/service knowledge.
15.04 Explain sales processes used to enhance customer relationships and
to increase the likelihood of making sales.
15.08 Sell a good, service or idea to an individual and/or to groups.
15.09 Process the sales transaction.
15.10 Conduct post-sales follow-up activities.
Unit 31 Lodging and Travel Services Marketing Communications
31.01 Plan and produce promotional literature and publications.
31.04 Develop content for a service-based Web site.
Unit 32 Lodging Segment/Product Knowledge
32.02 Explain the lodging "product."
32.03 Explain the characteristics of different types of lodging.
Number of Items in Module 3 = Number of Minutes to Allow =
Sunday, November 3, 2013
G10 G12
P
P
P
P
P
P
P
P
G10 G12
P
P
G10 G12
P
P
P
P
P
G10 G12
P
P
G10 G12
P
P
40
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Competencies and Number of Items per Module
Module 4
40MC Lodging and Travel Services
Front Office Operations
Unit 35 Front Office Operations
35.01 Analyze sources of reservations.
35.02 Complete a customer reservation.
35.03 Complete steps in the registration cycle.
35.04 Explain how a guest accounting system is used to create accounts.
35.05 Maintain records and accounts.
35.06 Follow cash control procedures.
35.07 Follow procedures for providing services for arriving guests.
35.09 Provide services for guests while they are staying at the property.
35.10 Follow procedures for providing services for departing guests.
35.12 Conduct checkout processes.
35.13 Follow procedures to maintain front office security.
35.16 Explain the purpose of a night audit.
Number of Items in Module 4 = Number of Minutes to Allow =
Module 5
G10 G12
P
P
P
P
P
P
P
P
P
P
P
P
40
Operations
Unit 13 Operations
G10 G12
13.02 Follow safety procedures.
P
13.03 Apply sanitation procedures.
P
13.04 Develop policies, strategies and procedures needed to protect
P
employee and customer safety.
13.05 Implement security policies and procedures.
P
13.11 Control the inventory and quality of supplies, materials and
P
products.
Unit 36 Food and Beverage Operations in Lodging
G10 G12
36.02 Explain the functions of the food and beverage department.
P
36.04 Provide table service.
P
36.06 Set up meeting and banquet rooms.
P
Unit 37 Housekeeping Operations Management
G10 G12
37.01 Describe the role of housekeeping operations in lodging.
P
37.02 Maintain safety and security standards in housekeeping.
P
37.03 Create standards and procedures for effective housekeeping
P
operations.
37.04 Monitor the use of standards for effective housekeeping operations.
P
37.07 Conduct a physical inventory.
P
Sunday, November 3, 2013
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Competencies and Number of Items per Module
40MC Lodging and Travel Services
Unit 38 Housekeeping
38.01 Prepare to clean guest room, according to industry standards.
38.02 Clean bathroom to industry standards.
38.04 Clean public areas to industry standards.
38.06 Complete end-of-shift responsibilities.
Unit 39 Laundry Services
39.02 Process cleaned laundry.
39.03 Complete fulfillment responsibilities.
Unit 40 Lodging Maintenance and Engineering
40.01 Assess the importance of physical facilities in the guest experience.
40.03 Identify ways of managing waste at lodging facilities.
Number of Items in Module 5 = Number of Minutes to Allow =
Module 6
G10 G12
P
P
P
P
G10 G12
P
P
G10 G12
P
P
38
Conference, Event, and Meeting Planning
Unit 41 Meetings and Events at Hotels
41.01 Explain types of meetings.
41.02 Determine attendee's needs and interests.
41.05 Plan program content for meeting/event.
41.06 Evaluate the role of the résumé and/or the banquet event order
(BEO).
41.07 Describe strategies for managing transportation services.
41.08 Determine requirements for room setups.
41.09 Determine audiovisual requirements.
41.10 Evaluate needs to accommodate registrations.
41.11 Describe shipping and receiving arrangements.
41.12 Monitor meeting or banquet function.
Unit 42 Destinations, Meetings and Events Sales and Services
42.01 Describe items that generate sales and services at events and
meetings.
Unit 43 Meeting and Event Exhibits, Speakers and Entertainment
43.01 Describe the value-added attraction that exhibits provide to events.
Number of Items in Module 6 = Number of Minutes to Allow =
Sunday, November 3, 2013
G10 G12
P
P
P
P
P
P
P
P
P
P
G10 G12
P
G10 G12
P
34
Page 6 of 8
Competencies and Number of Items per Module
Module 7
40MC Lodging and Travel Services
Communications and Human Relations
Unit 2 Communication Skills
02.02 Interpret nonverbal behaviors.
02.04 Use verbal skills.
02.05 Write business correspondence.
02.06 Prepare technical written reports.
02.07 Communicate with co-workers and supervisors.
02.08 Communicate with employees to clarify their duties and
responsibilities.
Unit 5 Emotional Intelligence
05.01 Foster self-understanding to recognize the impact of personal
feelings on others.
05.03 Demonstrate ethics.
05.04 Manage emotional reactions to people and situations.
05.05 Identify with others' feelings, needs, and concerns.
05.08 Use communication skills to foster open, honest communications.
05.11 Apply problem-solving techniques to obtain solutions to issues and
questions.
05.12 Manage stressful situations.
05.13 Implement teamwork techniques.
05.14 Employ leadership skills.
05.15 Manage internal and external business relationships to foster
positive interactions.
Unit 30 Lodging and Travel Services Product/Service Knowledge
30.01 Describe the scope, trends and issues in the lodging and travel
services industry.
30.02 Summarize the major duties and qualifications for positions in the
lodging and travel services industry.
30.04 Explain product/service options available to lodging and travel
services customers.
Number of Items in Module 7 = Number of Minutes to Allow =
Sunday, November 3, 2013
G10 G12
P
P
P
P
P
P
G10 G12
P
P
P
P
P
P
P
P
P
P
G10 G12
P
P
P
34
Page 7 of 8
Competencies and Number of Items per Module
Module 8
40MC Lodging and Travel Services
Travel Services
Unit 44 Travel-Related Services
G10 G12
44.01 Describe the components of the travel services segment.
P
44.02 Explain the role of tourist information centers in the travel services
P
segment.
44.03 Summarize activities that appeal to travel services customers.
P
44.04 Relate the role of group tour operators in the travel services
P
segment.
44.05 Explain the role travel agents and counselors serve in travel services.
P
44.07 Explain how physical and cultural factors influence the choice of
P
tourism sites.
44.08 Determine the environments of primary tourist destinations.
P
44.12 Create a customized travel and tourism package for a customer.
P
44.14 Explain the traveler's buying process.
P
44.18 Analyze customer satisfaction with travel services.
P
Unit 45 Destination Marketing
G10 G12
45.01 Explore the nature of destinations.
P
45.02 Examine the role of destination marketing organizations (DMOs)
P
and convention and visitors bureaus (CVBs).
Number of Items in Module 8 = Number of Minutes to Allow =
32
Sunday, November 3, 2013
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