Company Analysis (60 points)
Company Analysis: We will cover a number of strategic tools for analyzing companies. Using 6
of these, you will analyze a company (of your choice) and provide a detailed analysis of the state
of the company, the forces impacting the company, their strengths, weaknesses, opportunities,
threats and so forth. Each company can be used by only one student and will be selected in class
on a first come first serve basis.
You may select any type of company (e.g., small/large, domestic/international) so long as it has
not already been selected. Importantly, I hope you make your selection based upon interest but
also keep in consideration the amount of public information available.
Complete 6 analyses. Each option is worth 10 points totaling 60 points for the project.
Complete at least 4 of the following analyses:
PEST, Porter’s Five Forces, SWOT, Value Chain, BCG Matrix
Complete up to 2 of the following:
VRIO, Blue Ocean Strategy, Balanced Scorecard, Resource and Capability analysis, Risk
assessment, Gantt chart, Competitor analysis, Core competencies / Competitive
advantages analysis, Porter’s national diamond framework, other analyses may be
approved upon request
Deliverable: Include a cover page with your name, the company, and your table of contents.
Then, of the 6 options you choose, first provide me with the chart or framework or major bullet
points, and on the following page, a written explanation. Then move on to your next analysis. I’d
prefer you print front and back sided but this is not mandatory. Although digital figures are also
preferred, I will accept hand drawn charts as necessary for the first page of each analysis. The
second page of each analysis, the further written explanation is limited to 1 page and should
provide me with additional information including the strategic conclusions you’ve developed
based on the analysis. Please use 12 point, Times New Roman; double spaced formatting for the
second sheet of each analysis. At the end of all analyses, please list your sources in APA format.
Deliverable recap:
Page 1: cover page with your name, the company, and your table of contents
Page 2: title of your 1st analysis and the figure, chart, bullet points, etc…
Page 3: written explanation of your 1st analysis
Page 4: title of your 2nd analysis and the figure, chart, bullet points, etc…
Page 5: written explanation of your 2nd analysis.
Etc….
Final page(s): References
Due dates: Select your company by 3/26. Turn in a hard copy of your final draft on 4/2.
1 Brandon Philip Curwick
Amazon.com Inc. Company Analysis
Table of Contents
Page 1. …………………………………………………………. Cover Page/ Table of Contents
Page 2………………………………………………………………. Porters Five Forces Graphic
Page 3……………………………………………………………… Porters Five Forces Analysis
Page 4…………………………………………………………………….....SWOT Chart Graphic
Page 5………………………………..………………........……………………...SWOT Analysis
Page 6………………………………….……………………………………………BCG Graphic
Page 7..…………………………………………………………………….. ……...BCG Analysis
Page 8……………………………………………………………………………...PEST Graphic
Page 9…………………………………………………………………………….PEST Analysis
Page 10………………………………………………………………Balanced Scorecard Graphic
Page 11…………….………………………………….……………… Balanced Scored Analysis
Page 12………………………………………………………….…Core Competencies Graphic
Page 13……………………………………………………………. Core Competencies Analysis
Page 14………………………………………………………………………………. Works Cited
2 AMAZON.COM
PORTERS FIVE FORCES GRAPHIC
3 AMAZON.COM
PORTER’S FIVE FORCES MODEL
Bargaining power of suppliers:The power of suppliers is medium-high. Suppliers have medium
power in the sense that much of Amazon’s own inventory could be obtained from numerous
suppliers across the country or even across the globe. Suppliers have a higher power given that
Amazon.com cannot compete with suppliers. Amazon.com does not run any production plants.
Bargaining power of buyers: The bargaining power of buyers is high. Amazon.com’s
customers have the option of buying the products and services they desire on the hundreds of
thousands of other retail web sites on the internet. If Amazon.com does not offer low prices to
satisfy the customer then the customer will search the Internet until they find that low price.
Rivalry among competing firms: Despite Amazon.com is one of the first companies into the ecommerce field, rivalry is high (Barnes and Noble , Google, Walmart, Ebay etc.)
Threats of substitute products: Amazon.com has innovated their services and products along
the years and the name of amazon.com is well recognized and trusted into the field, but still the
threat for substitutes is high (Books can be purchased at Barnes and Noble Books, Books-Amillion, and Half Price Books. Books are additionally sold at newsstands, drugstores, and
discount stores. Books can also be borrowed for free at university libraries, music can also be
purchased at discount retailers)
Threats of new entry: Threat of new entrants is low. It would be virtually impossible for a new
company to reach the magnitude of inventory and status that Amazon.com
maintains. Amazon.com has been in the internet marketplace for about thirteen years now- it
would be extremely difficult for a start-up company in the industry to raise enough capital to
even compete with Amazon.com on a lower level.
4 AMAZON.COM
SWOT ANALYSIS GRAPHIC
5 AMAZON.COM
SWOT ANALYSIS
6 AMAZON.COM
BCG MATIRX GRAPHIC
7 AMAZON.COM
BCG MATIRX
8 AMAZON.COM
PEST ANALYSIS GRAPHIC
9 AMAZON.COM
PEST ANALYSIS
10 AMAZON.COM
BALANCED SCORECARD GRAPHIC
11 AMAZON.COM
BALANCED SCORECARD ANALYSIS
12 AMAZON.COM
CORE COMPENTENCIES GRAPHIC
13 AMAZON.COM
CORE COMPENTENCIES ANALYSIS
14 WORK CITED
15