Graphic Guidelines
05.07.06 • v 3.1
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Table of Contents
Eurima contents
1. The Eurima Brand. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
2. The Eurima Logo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
2.1 Logo Elements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
2.2 Logo Colours . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
2.2.1 Logo colours and conversions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
2.2.2 Colours on different backgrounds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
2.2.3 Logo in Black & White. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
2.3 Use of the Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
2.3.1 Minimum size. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
2.3.2 Isolation Area . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
2.3.3 Incorrect use of the Eurima logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
2.5 Language versions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
3. Eurima Colours. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
3.1 Primary Colour Palette . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
3.2 Secondary Colour Palette . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
3.2.1 Print environment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
3.2.2 Web environment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
4. Fonts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
4.1 Corporate fonts for professionally produced materials. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
4.2 Corporate fonts for internally produced materials. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
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Table of Contents
5. Lay Out & Templates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
5.1 Address format, brochure reference & designer’s signature. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
5.2 Overview of previous publications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
5.3 Graphs & piecharts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
5.4 Powerpoint slides. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
5.5 Stationery. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
5.5.1. Business Cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
5.5.2. Letterheads. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
5.5.3. Envelopes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
5.6 MS Word template. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
5.6.1. Letter template. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
5.6.2. Fax template. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
5.6.3. Press Release template . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
5.6.4. Position Paper template. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
5.6.5. Newsletter template . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
6. Annexes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
6.2 Font table. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
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The Eurima brand
The Eurima brand expresses the identity and goals of the association.
The Eurima logo was designed to take into account several of the association’s key strenghths.
• The product: The two parallel lines of the logo represent the concept of insulation. The angles of the lines also make reference
to pitched roofs.
• The environmental benefits: The use of several shades of green represent the environmental benefits of insulation and its
contribution to the reduction of CO2 emissions.
• The economic impact: The left to right upward movement of the two parallel lines represent the positive economic potential of
insulation.
Eurima’s commitment to excellence in its visual identity will exemplify its commitment to quality in all other respects. When the
graphic system is fully implemented, the identity will consistently distinguish all of the association’s publications and advertising
- all print, electronic, and audiovisual materials. Embracing and following the standards and guidelines presented in this manual will
enable the association to communicate effectively in all print and electronic venues.
It is impossible to cover all possible uses and applications of the new identity. Therefore, this manual is intended to be an introduction and a guide to the basic components of the identity system. Implementation of these standards will create a greater awareness
of the association.
This style guide will be updated on a regular basis as more printed pieces are created and added to the family of Eurima collateral.
Please check the Eurima website for the latest edition of this manual.
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The Eurima logo
2.1.
Logo elements
graphic marker
brand name
baseline
The Eurima logo is composed of three elements
• The graphic marker: The graphic marker is composed of two parallel lines at a 45° angle. This marker will be an important
element of the Eurima identity and will be used on most Eurima communication tools.
• The brand name: The brand name is the abbreviated name of the association
• The baseline: The baseline is full name of the association, it is always written in English.
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The Eurima logo
2.2.
Logo colours
2.2.1. Logo colours and conversion
Please use only camera-ready copies or electronic versions of the logo. Redrawing, tracing, scanning or use of photocopies results
in distortion and a loss of sharpness.
The logo should be used in its entirety, not separated into component parts, altered in proportion or printed in colour combinations
other than those outlined in this guide. Avoid using design features such as screening, reproportioning, rotating or including the logo
as part of a pattern or larger image. Such uses tend to diminish visual strength and undermine the goal of creating a stronger image.
Where to get Copies of the logos
Authorised versions of the Eurima logo may be downloaded from the Eurima web site http://www.Eurima.org/Eurimalogo
or by contacting the Eurima office at Tel + 32 (0)2 626 20 93.
standard logo
Dark green
Light green
CMYK
100/40/80/30
50/0/85/0
RGB
0/92/70 138/199/90
PMS
3305
375
reversed logo
Dark green
Light green
CMYK
0/0/0/0
0/0/0/0
RGB
256/256/256 256/256/256
PMS
white
white
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The Eurima logo
2.2.
Logo colours
2.2.2. Logo in black & white
For publications that are reproduced in black & white only, the monochrome version of the logo should be used. The black and white
logo uses black at 100 and 75% intensity.
grey logo
Dark green
Light green
grey
0/0/0/100
0/0/0/75
RGB
0/0/0 99/100/102
PMS
black
black
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The Eurima logo
2.2.
Logo colours
2.2.3. Colours on different backgrounds
The Eurima logo should always be reproduced using the correct colours. On light backgrounds, the Eurima logo should be reproduced
using its original colours, on dark backgrounds, the reversed version should be used.
Use reversed logo
Use standard logo
on dark backgrounds
on light backgrounds
Never use reversed logo
Never use standard logo
on light backgrounds
on dark backgrounds
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The Eurima logo
2.3.
Use of the logo
2.3.1 Minimum size of the logo
The minimum size ensures that the text of the baseline stays clear & legible.
Print and prepress use
The minimum size of the standard logo is 34mm. It also exist a alternative version without the baseline which can be
used in exceptional circumstances with a minimum length of 15mm. Never use the alternative version for sizes greater
than 34mm.
34mm
15mm
The sames rules govern the use of the reversed, grey and black & white logo version.
Web use
The minimum size of the standard logo is 200pixels. An alternative version also exists without the baseline which can
be used in exceptional circumstances with a minimum length of 16pixels. Never use the alternative version for sizes
greater than 200pixels.
200pixels
55pixels
The sames rules govern the use of the reversed and the black & white logo version.
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The Eurima logo
2.3.
Use of the logo
2.3.2 Isolation area
To ensure that the integrity of the Eurima logotype is protected, there are some basics rules that must be followed. The same area
of isolation should be used for on and offline versions.
The area of isolation, indicated below, defines an area that must be kept for free of any other elements such as a pattern or typography.
It is calculated using the “X” height of the logo as the base unit of measurement.
X/2
X/2
X/2
X/2
X
X
X/2
X/2
X/2
X/2
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The Eurima logo
2.3.
Use of the logo
2.3.3. Incorrect use of the Eurima logo
The Eurima logo should always be used in its original form. The shape, fonts or colours of the logo can not be modified.
Do not use the standard logo smaller
than 34mm or 200pixels.
Eurima
Do not try to recreate the logo. Use only
artwork provided.
Do not place text or graphics inside
the isolation area.
this is too close
Always keep the proportions of the logo.
Never use an inapropriate color version.
(e.g. b&w version in a CMYK publication;
PMS version for a online use...)
Do not reproduce the logo in unspecified
colors
Do not reposition any of the elements of
the logo.
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Eurima Colours
3.1.
Primary Colour Palette
These colours constitute Eurima’s primary colour palette. This colour should be used when developing publications, presentations or
other communication tools. A consistent use of the colour palette will help Eurima build a strong and recognisable brand.
Eurima green is the main corporate colour
Dark Green
Light green
CMYK 100/40/80/30
CMYK 50/0/85/0
RGB 0/92/70
RGB 138/199/90
PMS 3305
PMS 375
Grass green
Spring green
Lemon yellow
CMYK 71/12/87/1
CMYK 26/0/80/0
CMYK 4/3/92/0
RGB 82/164/87
RGB 198/219/93
RGB 250/230/41
PMS 362
PMS 584
PMS 107
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Eurima Colours
3.2.
Secondary Colour Palette
These colours constitute Eurima’s secondary colour palette. The secondary colours may be used when deemed appropriate to
support the primary palette, e.g. in a pie chart. They may, however never, dominate the primary colour palette.
Paprika orange
Tulip purple
Mouse grey
Deep blue
CMYK 0/31/100/0
CMYK 58/100/24/10
CMYK 61/47/42/11
CMYK 100/80/25/9
RGB 253/184/19
RGB 126/12/110
RGB 106/115/123
RGB 0/70/127
PMS 130
PMS 249
PMS 431
PMS 541
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Fonts
4.1.
Corporate fonts
(for professionally produced materials)
4.1.1. Presentation
The two main fonts for Eurima publications are:
Helvetica Neue
Helevetica Neue is a family that offers an exceptionally wide range of weights and/or styles. It is the slightly reworked
version of a truly universal font. This font was chosen for its modern look & feel and its amazingly broad selection (identified by number) of weight including:
23 Ultra Light Extended
23 Ultra Light Extended Oblique
25 Ultra Light
26 Ultra Light Italic
27 Ultra Light Condensed
27 Ultra Light Condensed Oblique
33 Thin Extended
33 Thin Extended Oblique
35 Thin
36 Thin Italic
37 Thin Condensed
37 Thin Condensed Oblique
43 Light Extended
43 Light Extended Oblique
43 Extended Light
43 Extended Light Oblique
45 Light
46 Light Italic
47 Light Condensed
47 Light Condensed Oblique
53 Extended
53 Extended Oblique
55 Roman
56 Italic
57 Condensed
57 Condensed Oblique
63 Medium Extended
63 Medium Extended Oblique
65 Medium
66 Medium Italic
67 Medium Condensed
67 Medium Condensed Oblique
73 Bold Extended
73 Bold Extended Oblique
75 Bold
75 Bold Outline
76 Bold Italic
77 Bold Condensed
77 Bold Condensed Oblique
83 Heavy Extended
83 Heavy Extended Oblique
85 Heavy
86 Heavy Italic
87 Heavy Condensed
87 Heavy Condensed Oblique
93 Black Extended
93 Black Extended Oblique
95 Black
96 Black Italic
97 Black Condensed
97 Black Condensed Oblique
107 Extra Black Condensed
107 Extra Black Condensed Oblique
ITC Conduit
The body font for Eurima publications is ITC conduit. The font is clear and legible and makes Eurima publications stand apart from
more traditional alternatives.
In addition to ITC Conduit’s six original weights (light, medium and bold with italic counterparts), the family now includes extra light,
regular, extra bold and black. Each new font includes italic and small cap counterparts, and seven sets of oldstyle figures have been
added to complement the non-italic weights. ITC has also fine-tuned the spacing and other digital aspects of the original design.
The typeface with its original six weights was released in 1997 and quickly became one of ITC’s most recognized and bestselling typefaces. Shortly after the debut, Fast Company magazine asked designer Mark van Bronkhorst to develop the 29 additional
weights for the magazine’s exclusive use.
When designing ITC Conduit, van Bronkhorst had parking lot signs in mind. “It’s the kind of lettering you might find on boilers, assembly diagrams, and desiccant packets,” he said, adding that the design was a cut-and-paste job constructed from a set of character
parts. “It’s plain, grid-based, visually incompetent, yet legible and direct.” As van Bronkhorst developed the face, the 90-degree turns
on the shapes reminded him of electrical conduits; hence, the name.
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Fonts
4.1.
Corporate fonts (for professionally produced materials)
4.1.2. Use of the fonts
Title
Helvetica Neue LT 45 Light is always to be used for titles and subtitles.
Body
ITC Conduit™ is always to be used for the body text.
- Use ITC Conduit™ Light for black body text on white background.
- Use ITC Conduit™ Medium for white or colour body text on any coloured background.
For highlighting the bodycopy use ITC Conduit™ Bold.
Standard Layout
Because every design situation requires a specific use of typography, this style guide does not contain specific rules on font sizes.
A typical use of font sizes is illustrated below.
FHelvetica Neue LT
45 Light
S 34pt /L auto
C Eurima green
F Helvetica Neue LT
45 Light
S 21pt/L 28pt
C Eurima green
1mm
1. Lorem Ipsum
1.1.
Cathedras comiter
6mm
Umbraculi optimus divinus deciperet Pompeii. Cathedras comiter conubium santet fragilis saburre. Concubine circumgrediet
F Conduit ITC™ Light
Regular
S 9,5pt/L 15pt
C black
adlaudabilis syrtes, ut quinquennalis concubine deciperet fragilis
rures, quamquam aegre gulosus quadrupei imputat saburre Quod
apparatus bellis suffragarit.
F C onduit ITC™
Bold
S 9,5pt/L 15pt
C Eurima green
2mm
Highlighted point
0mm
Lorem Bellus ossifragi divinus adquireret Medusa, et oratori
comiter vocificat Syrtes. Amet, commolo borper sim vel eum
aliquam do dolorpero commod tet dipit am zzriure minci estrud
dolor ilit
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Fonts
4.2.
Corporate fonts
(for internally produced materials)
Microsoft Sans Serif is our office font and is to be used for all internally produce materials, such as Microsoft Office documents (Word and
Powerpoint templates). For online application, use Verdana.
Title
Microsoft Sans Serif is always to be used for titles and subtitles.
Body
Microsoft Sans Serif is always to be used for the body text.
For highlighting the bodycopy use Microsoft Sans Serif in bold.
Standard Layout
Because every design situation requires a specific use of typography, this style guide does not contain specific rules on font sizes.
A typical use of font sizes is illustrated below.
FMicrosoft Sans Serif
S 28pt /L auto
C Eurima green
1mm
FM
icrosoft Sans Serif
S 16pt/L 22pt
C Eurima green
1. Lorem Ipsum
1.1. Cathedras comiter
6mm
Umbraculi optimus divinus deciperet Pompeii. Cathedras comiter conubium santet fragilis saburre. Concubine circumgrediet
F Microsoft Sans Serif
S 8pt/L 15pt
C black
adlaudabilis syrtes, ut quinquennalis concubine deciperet fragilis
rures, quamquam aegre gulosus quadrupei imputat saburre Quod
apparatus bellis suffragarit.
F Micorsoft Sans Serif
S 8pt/L 15pt
C Eurima green
2mm
0mm
Highlighted point
Lorem Bellus ossifragi divinus adquireret Medusa, et oratori comiter vocificat Syrtes. Amet, commolo borper sim vel eum aliquam do
dolorpero commod tet dipit am zzriure minci estrud dolor ilit
019
5
Layout and templates
5.1.
ddress format,
A
Brochure reference & Designer's signature
Eurima address is horizontally centered. It must be placed at least 20mm from the bottom of the page
x
45mm
5mm
design: www.yourcompany.com
x
F C onduit ITC™ Light
Regular
S 7pt/L 13pt
C black
02/2005
20mm
align the reference
with the baseline
FH
elvetica Neue Lt Std
55 roman
S 8,5pt/L 12pt
C Dark green
Avenue Louise 375, Box 4 • B-1050 Brussels, Belgium
Tel +32 (0)2 626 20 90 • Fax +32 (0)2 626 20 99 • www.Eurima.org
20mm
back cover
F C onduit ITC™ Light
Regular
S 9pt/L 13pt
C black
020
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Layout and templates
5.2.
Overview of previous publications
The Eurima style guides allows for creativity in using the Eurima brand. Although a grid can be useful, we believe the Eurima brand can
be expressed coherently without use of a grid by using the font and colour palettes.
We encourage the use of creative formats when appropriate.
EPBD leaflet
format: 160x160mm
pages: 6
Mix of application and
conceptual photography
Use of light green and
Eurima green combined
Use of light green as
a background colour
021
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Layout and templates
5.2.
Overview of previous publications
ECOFYS report
ECOFYS leaflet
format: 210x297mm
format: 190x250 mm
Use of Eurima green on
the cover page
Image retouch using
Eurima green
022
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Layout and templates
5.2.
Overview of previous publications
Insulation in a nutshell
format: 200x200 mm
Use of secondary colours
in the graphs
Combination of
the three greens
023
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Layout and templates
5.3.
Graphs & Piecharts
Graphs should use the Eurima primary or secondary colours.
Please use the legends as indicated below.
Others 20%
Houses 45%
47,5
37
34
30
37,5
27,5
Appartments 25%
ly
Ju
ne
y
Ma
Ap
ril
h
Fe
Ju
br
Ma
ua
ar
nu
Ja
rc
ry
17,5
y
Kw/h
European Average Consumption in 2006
55
50
45
40
35
30
25
20
15
10
5
0
Offices 55%
110%
Caption XX%
47,5
37
34
30
100%
Caption XX%
65%
37,5
27,5
17,5
Caption XX%
x
ly
x/2
Ju
Ju
ne
y
Ma
Ap
ril
h
rc
Ma
y
ua
r
br
45°
0,5pt
1pt
Fe
nu
a
ry
x
Ja
Kw/h
European Average Consumption in 2006
55
50
45
40
35
30
25
20
15
10
5
0
x/2
x
Caption XX%
024
5
Layout and templates
5.4.
Powerpoint slides
Title slide
FM
S Sans Serif Bold
S 35pt
C Dark green
FM
S Sans Serif Bold
S 20
C Dark green
Inside slide
FM
S Sans Serif Bold
S 35pt
C Dark green
FM
S Sans Serif Bold
S 24
C Black
025
5
Layout and templates
5.4.
Powerpoint slides
Final slide
FM
S Sans Serif
S 20pt
C Black
FM
S Sans Serif Bold
S 24
C Dark green
026
5
Layout and templates
5.5.
Stationery
5.5.1. Business Cards
Jakob Sørensen
President
375 Avenue Louise, Box 4
B-1050 Brussels, Belgium
www.eurima.org
2,5mm
Tel: +32 (0)2 626 20 90
Fax: +32 (0)2 626 20 99
Mobile: +45 20 29 87 39
36,75mm
5,4mm
4,3mm
11mm
9,8mm
FH
elvetica Neue Lt Std
75 bold
S 8.5pt/L 10pt
C Dark green
Jakob Sørensen
President
FH
elvetica Neue Lt Std
56 italic
S 7pt/L 10pt
C Black
9mm
9,5mm
4,3mm
375 Avenue Louise, Box 4
B-1050 Brussels, Belgium
www.eurima.org
Tel: +32 (0)2 626 20 90
Fax: +32 (0)2 626 20 99
Mobile: +45 20 29 87 39
FH
elvetica Neue Lt Std
55 roman
S 7pt/L 10pt
C Black
027
5
Layout and templates
5.5.
Stationery
5.5.2. Letterheads
140mm
51mm
10mm
17mm
EURIMA association sans but lucratif, constituée selon le droit du Grand-Duché de Luxembourg
Bureau permanent: Avenue Louise 375, Box 4 • B -1050 Brussels, Belgium • Tel +32 (0)2 626 20 90 • Fax +32 (0)2 626 20 99
VAT: BE 544 205 830 - RPM Bruxelles • info@eurima.org • www.eurima.org
FH
elvetica Neue Lt Std
55 roman
S 8pt/L 11pt
C Black
8,25mm
028
5
Layout and templates
5.5.
Stationery
5.5.3. Envelope
16,5mm
67,4mm
10mm
20,2mm
Avenue Louise 375, Box 4 • B-1050 Brussels, Belgium
11mm
FH
elvetica Neue Lt Std
55 roman
S 8,5pt/L 12pt
C Dark green
Envelope 240x159mm
Avenue Louise 375, Box 4 • B -1050 Brussels, Belgium
Avenue Louise 375, Box 4 • B-1050 Brussels, Belgium
Envelope 239x210mm
Envelope 312x240mm
029
5
Layout and templates
5.5.
Stationery
5.5.3. Envelope
Avenue Louise 375, Box 4 • B-1050 Brussels, Belgium
Envelope US 229xx113mm
Avenue Louise 375, Box 4 • B -1050 Brussels, Belgium
Avenue Louise 375, Box 4 • B -1050 Brussels, Belgium
Envelope US 228x114mm
Envelope 312x240mm
030
5
Layout and templates
5.6.
MS Word templates
5.6.1. Letter template
FM
S Sans Serif
S 7,5pt
C Dark green
EURIMA association sans but lucratif, constituée selon le droit du Grand–Duché de Luxembourg
Bureau permanent: Avenue Louise 375, Box 4 • B-1050 Brussels, Belgium • Tel +32 (0)2 626 20 90 • Fax +32 (0)2 626 20 99
VAT: BE 544 205 830 – RPM Bruxelles • info@eurima.org • www.eurima.org
Letter 210x297mm
Letter 210x297mm
Body text must use MS Sans Serif, size 11pt in black and left justified.
2
031
5
Layout and templates
5.6.
MS Word templates
5.6.2. Fax template
Fax
Urgent
To:
insert name
Company:
insert organisation
From:
insert sender
Date:
Re:
insert subject
Pages (incl. cover):
date
Content Goes here
Avenue Louise 375, Box 4 • B-1050 Brussels, Belgium
Tel +32 (0)2 626 20 90 • Fax +32 (0)2 626 20 99 • info@eurima.org • www.eurima.org
Fax 210x297mm
Body text must use MS Sans Serif, size 11pt in black and left justified.
FM
S Sans Serif
S 9pt
C Black
032
5
Layout and templates
5.6.
MS Word templates
5.6.3. Press Release template
Press Release
Place, date
For more information, please contact:
For Immediate Release date/time
Name
Company
Tel:
Mob:
Email:
TITLE
Subtitle
FM
S Sans Serif Bold
S 16 pt
C Dark green
FM
S Sans Serif
S 16pt
C Dark green
Avenue Louise 375, Box 4 • B-1050 Brussels, Belgium
Tel +32 (0)2 626 20 90 • Fax +32 (0)2 626 20 99 • www.eurima.org
Press Release 210x297mm
Body text must use MS Sans Serif, size 11pt in black and left justified.
FM
S Sans Serif
S 9pt
C Dark green
033
5
Layout and templates
5.6.
MS Word templates
5.6.4. Position Paper template
Position Paper
Brussels, insert date
Subject: insert subject
Contact person: insert contact
e-mail address: e-mail
Insert Title
FM
S Sans Serif
S 25 pt
C Dark green
Insert Subtitle
FM
S Sans Serif
S 15pt
C Dark green
Text goes here
Avenue Louise 375, Box 4 • B-1050 Brussels, Belgium
Tel +32 (0)2 626 20 90 • Fax +32 (0)2 626 20 99 • www.eurima.org
Position Paper 210x297mm
Body text must use MS Sans Serif, size 11pt in black and left justified.
FM
S Sans Serif
S 9pt
C Dark green
034
5
Layout and templates
5.6.
MS Word templates
5.6.5. Newsletter template
FM
S Sans Serif
S 16pt
C Dark green
Newsletter 210x297mm
Body text must use MS Sans Serif, size 10pt in black and left justified.
035
6
Annexes
6.2.
Font table
Conduit ITC™ Light
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Helvetica Neue LT Std 35 Thin
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m n o p q r s t 036
Any questions?
Lena Esteves - Marketing Coordinator
Avenue Louise 375, Box 4 • B-1050 Brussels, Belgium
Tel +32 (0)2 626 20 90 • Fax +32 (0)2 626 20 93 • www.eurima.org