2016
MEDIA
KIT
UPDATED 1/ 14/ 16
2016
READER
PROFILE
MRI FALL 2015
AUDIENCE
% COMP
INDEX
BASE: ADULTS 18+
(000)
ADULTS
11,895
MEN
WOMEN
7,336
61.7%
128
4,559
38.3%
74
AGE 18 TO 24
2,910
24.5%
195
AGE 25 TO 34
2,966
24.9%
141
AGE 35 TO 44
2,241
18.8%
113
AGE 45 TO 54
1,792
15.1%
84
AGE 55+
1,985
16.7%
47
AGE 18 TO 34
5,877
49.4%
163
AGE 18 TO 49
8,995
75.6%
136
AGE 25 TO 49
6,085
51.2%
119
AGE 25 TO 54
6,999
58.8%
113
AGE 21+
10,740
90.3%
95
MEDIAN AGE
35.3
HHI $150,000+
2,026
17.0%
141
HHI $100,000+
3,912
32.9%
119
HHI $75,000+
5,279
44.4%
108
HHI $60,000+
6,451
54.2%
105
HHI $50,000+
7,311
61.5%
103
MEDIAN HHI
$66,440
IEI $100,000+
739
6.2%
101
IEI $75,000+
1,415
11.9%
103
IEI $60,000+
2,183
18.4%
108
IEI $50,000+
2,766
23.3%
104
MEDIAN IEI
$35,358
(continued on following page)
UPDATED 1/ 14/ 16
2016
READER
PROFILE
MRI FALL 2015
AUDIENCE
% COMP
INDEX
BASE: ADULTS 18+
(000)
EMPLOYED
8,115
68.2%
112
PROFESSIONAL /
MANAGERIAL
3,096
26.0%
110
ANY COLLEGE
7,204
60.6%
104
GRAD COLLEGE+
3,151
26.5%
91
ATTENDING COLLEGE
1,525
12.8%
154
SINGLE
5,761
48.4%
173
MARRIED
4,384
36.9%
69
ANY CHILDREN
IN HOUSEHOLD
5,225
43.9%
111
OWN HOME
6,819
57.3%
85
MEDIAN VALUE
$226,500
WHITE
8,838
74.3%
99
BLACK
1,761
14.8%
118
ASIAN
204
1.7%
52
OTHER
1,327
11.2%
115
SPANISH / HISPANIC
ORIGIN
1,781
15.0%
98
METROPOLITAN CBSA
10,511
88.4%
103
A/B COUNTY
8,946
75.2%
105
C/D COUNTY
2,949
24.8%
87
READERS-PER-COPY
8.39
CIRCULATION (000)
1,495
Source: MRI Fall 2015
UPDATED 1/ 14/ 16
2016
EDITORIAL
CALENDAR
COVER DATE
JAN 14
JAN 28
FEB 11
GRAMMYs and Peter Travers’ Oscars Preview
ON SALE
12/10 1/1
12/231/15
1/8 1/29
FEB 25
1/22 2/12
MAR 10
2/5 2/26
MAR 24
APR 7
2/193/11
3/43/25
APR 21
3/184/8
MAY 5
MAY 19
4/14/22
4/155/6
JUNE 2
4/295/20
JUNE 16
5/136/3
JULY 1
5/276/17
6/107/1
Sundance Film Festival Recap
New Faces
Country Special
Playlist Special
Summer Tours
Summer Cable Preview
JULY 14 - 28
Summer Double
AUG 25
7/87/29
7/228/12
SEPT 8
8/58/26
SEPT 22
8/19 OCT 6
9/29/23
OCT 20
9/1610/7
AUG 11
Fall Music Preview/Football Issue
TV Issue
Smart Cars
Hot Issue
NOV 3
NOV 17
DEC 1
Holiday Gift Guide
DEC 15 - 29
2016 Year In Review
All dates and issue themes are subject to change.
AD CLOSE
9/9
9/3010/21
10/1411/4
10/2811/18
11/11 12/2
UPDATED 1/ 14/ 16
2016
RATE BASE
1,450,000
TOTAL CIRCULATION
1,459,154
Paid and verified
SUBSCRIPTIONS
1,385,800
Paid and verified
PAID
1,321,991
VERIFIED
63,809
% SUBSCRIPTIONS
95.0%
Paid and verified
NEWSSTAND
73,354
% NEWSSTAND
5.0%
% ABOVE RATE BASE
0.6%
SINGLE COPY PRICE
$4.99
BASIC SUBSCRIPTION
$39.96
Price/ 1 year
AVERAGE SUBSCRIPTION
$0.94
Price per copy
AVERAGE SUBSCRIPTION
$24.46
Price per year
% SUBS SOLD
76.5%
12+ Month duration
% SUBS SOLD
18.1%
13+ Month duration
% SOLD WITH PREMIUM
0.1%
VIEW DETAILED A AM PUBLISHER’S STATEMENT
VIEW DETAILED A AM AUDIT REPORT
Source: AAM Publisher’s Statement,
Six months ended June 30, 2015.
Please note: Average single copy including double issue price: $4.99.
UPDATED 1/ 14/ 16
2016
RATES
& SPECS
4 COLOR
GROSS
NET
FULL PAGE
233,270
198,280
2/3 PAGE
196,615
167,123
1/2 PAGE
139,965
118,970
1/3 PAGE
93,310
79,314
BLACK & WHITE
GROSS
NET
FULL PAGE
209,945
178,453
2/3 PAGE
167,960
142,766
1/2 PAGE
125,965
107,070
1/3 PAGE
83,980
71,383
GROSS
NET
COVER 2
291,590
247,852
COVER 4
256,600
218,110
DOWNLOAD MECHANICAL REQUIREMENTS
TERMS & CONDITIONS
Rolling Stone Ratebase = 1,450,000
Frequency discounts are NOT applicable for Rolling Stone
UPDATED 1/ 14/ 16
2016
ONLINE
CONTENT
Audience
DEMOGRAPHICS
MALE 63%
FEMALE 37%
A18-34 5.9 MILLION USERS, INDEX 157
A25-54 7.7 MILLION USERS, INDEX 131
MEDIAN HHI $87,919
Source: comScore Media Metrix, 10 month average (Jan – Oct 2015)
TRAFFIC
• 22.2 MILLION UNIQUE VISITORS
• 183.3 MILLION PAGE VIEWS
• 2:41 MINUTES PER VISIT
Source: Google Analytics, 11 month average ( Jan – Nov 2015 )
SOCIAL EXTENSIONS
FACEBOOK: 4.3 MILLION FANS
TWITTER: 4.8 MILLION FOLLOWERS
Source: Facebook/Twitter fans/followers as of 11/30/15
MOBILE (SMARTPHONE + TABLET)
• 13.2 MILLION UNIQUE VISITORS
• 80.2 MILLION PAGE VIEWS
Source: Google Analytics, 11 month average ( Jan – Nov 2015 )
SMARTPHONE: 11.1 MILLION UNIQUE VISITORS
TABLET: 2.1 MILLION UNIQUE VISITORS
Source: Google Analytics, 11 month average ( Jan – Nov 2015 )
UPDATED 1/ 14/ 16
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UPDATED 1/ 14/ 16
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