MEDIA KIT

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2016
MEDIA
KIT
UPDATED 1/ 14/ 16
2016
READER
PROFILE
MRI FALL 2015
AUDIENCE
% COMP
INDEX
BASE: ADULTS 18+
(000)
ADULTS
11,895
MEN
WOMEN
7,336
61.7%
128
4,559
38.3%
74
AGE 18 TO 24
2,910
24.5%
195
AGE 25 TO 34
2,966
24.9%
141
AGE 35 TO 44
2,241
18.8%
113
AGE 45 TO 54
1,792
15.1%
84
AGE 55+
1,985
16.7%
47
AGE 18 TO 34
5,877
49.4%
163
AGE 18 TO 49
8,995
75.6%
136
AGE 25 TO 49
6,085
51.2%
119
AGE 25 TO 54
6,999
58.8%
113
AGE 21+
10,740
90.3%
95
MEDIAN AGE
35.3
HHI $150,000+
2,026
17.0%
141
HHI $100,000+
3,912
32.9%
119
HHI $75,000+
5,279
44.4%
108
HHI $60,000+
6,451
54.2%
105
HHI $50,000+
7,311
61.5%
103
MEDIAN HHI
$66,440
IEI $100,000+
739
6.2%
101
IEI $75,000+
1,415
11.9%
103
IEI $60,000+
2,183
18.4%
108
IEI $50,000+
2,766
23.3%
104
MEDIAN IEI
$35,358
(continued on following page)
UPDATED 1/ 14/ 16
2016
READER
PROFILE
MRI FALL 2015
AUDIENCE
% COMP
INDEX
BASE: ADULTS 18+
(000)
EMPLOYED
8,115
68.2%
112
PROFESSIONAL /
MANAGERIAL
3,096
26.0%
110
ANY COLLEGE
7,204
60.6%
104
GRAD COLLEGE+
3,151
26.5%
91
ATTENDING COLLEGE
1,525
12.8%
154
SINGLE
5,761
48.4%
173
MARRIED
4,384
36.9%
69
ANY CHILDREN
IN HOUSEHOLD
5,225
43.9%
111
OWN HOME
6,819
57.3%
85
MEDIAN VALUE
$226,500
WHITE
8,838
74.3%
99
BLACK
1,761
14.8%
118
ASIAN
204
1.7%
52
OTHER
1,327
11.2%
115
SPANISH / HISPANIC
ORIGIN
1,781
15.0%
98
METROPOLITAN CBSA
10,511
88.4%
103
A/B COUNTY
8,946
75.2%
105
C/D COUNTY
2,949
24.8%
87
READERS-PER-COPY
8.39
CIRCULATION (000)
1,495
Source: MRI Fall 2015
UPDATED 1/ 14/ 16
2016
EDITORIAL
CALENDAR
COVER DATE
JAN 14
JAN 28
FEB 11
GRAMMYs and Peter Travers’ Oscars Preview
ON SALE
12/10 1/1
12/231/15
1/8 1/29
FEB 25
1/22 2/12
MAR 10
2/5 2/26
MAR 24
APR 7
2/193/11
3/43/25
APR 21
3/184/8
MAY 5
MAY 19
4/14/22
4/155/6
JUNE 2
4/295/20
JUNE 16
5/136/3
JULY 1
5/276/17
6/107/1
Sundance Film Festival Recap
New Faces
Country Special
Playlist Special
Summer Tours
Summer Cable Preview
JULY 14 - 28
Summer Double
AUG 25
7/87/29
7/228/12
SEPT 8
8/58/26
SEPT 22
8/19 OCT 6
9/29/23
OCT 20
9/1610/7
AUG 11
Fall Music Preview/Football Issue
TV Issue
Smart Cars
Hot Issue
NOV 3
NOV 17
DEC 1
Holiday Gift Guide
DEC 15 - 29
2016 Year In Review
All dates and issue themes are subject to change.
AD CLOSE
9/9
9/3010/21
10/1411/4
10/2811/18
11/11 12/2
UPDATED 1/ 14/ 16
2016
RATE BASE
1,450,000
TOTAL CIRCULATION
1,459,154
Paid and verified
SUBSCRIPTIONS
1,385,800
Paid and verified
PAID
1,321,991
VERIFIED
63,809
% SUBSCRIPTIONS
95.0%
Paid and verified
NEWSSTAND
73,354
% NEWSSTAND
5.0%
% ABOVE RATE BASE
0.6%
SINGLE COPY PRICE
$4.99
BASIC SUBSCRIPTION
$39.96
Price/ 1 year
AVERAGE SUBSCRIPTION
$0.94
Price per copy
AVERAGE SUBSCRIPTION
$24.46
Price per year
% SUBS SOLD
76.5%
12+ Month duration
% SUBS SOLD
18.1%
13+ Month duration
% SOLD WITH PREMIUM
0.1%
VIEW DETAILED A AM PUBLISHER’S STATEMENT
VIEW DETAILED A AM AUDIT REPORT
Source: AAM Publisher’s Statement,
Six months ended June 30, 2015.
Please note: Average single copy including double issue price: $4.99.
UPDATED 1/ 14/ 16
2016
RATES
& SPECS
4 COLOR
GROSS
NET
FULL PAGE
233,270
198,280
2/3 PAGE
196,615
167,123
1/2 PAGE
139,965
118,970
1/3 PAGE
93,310
79,314
BLACK & WHITE
GROSS
NET
FULL PAGE
209,945
178,453
2/3 PAGE
167,960
142,766
1/2 PAGE
125,965
107,070
1/3 PAGE
83,980
71,383
GROSS
NET
COVER 2
291,590
247,852
COVER 4
256,600
218,110
DOWNLOAD MECHANICAL REQUIREMENTS
TERMS & CONDITIONS
Rolling Stone Ratebase = 1,450,000
Frequency discounts are NOT applicable for Rolling Stone
UPDATED 1/ 14/ 16
2016
ONLINE
CONTENT
Audience
DEMOGRAPHICS
MALE 63%
FEMALE 37%
A18-34 5.9 MILLION USERS, INDEX 157
A25-54 7.7 MILLION USERS, INDEX 131
MEDIAN HHI $87,919
Source: comScore Media Metrix, 10 month average (Jan – Oct 2015)
TRAFFIC
• 22.2 MILLION UNIQUE VISITORS
• 183.3 MILLION PAGE VIEWS
• 2:41 MINUTES PER VISIT
Source: Google Analytics, 11 month average ( Jan – Nov 2015 )
SOCIAL EXTENSIONS
FACEBOOK: 4.3 MILLION FANS
TWITTER: 4.8 MILLION FOLLOWERS
Source: Facebook/Twitter fans/followers as of 11/30/15
MOBILE (SMARTPHONE + TABLET)
• 13.2 MILLION UNIQUE VISITORS
• 80.2 MILLION PAGE VIEWS
Source: Google Analytics, 11 month average ( Jan – Nov 2015 )
SMARTPHONE: 11.1 MILLION UNIQUE VISITORS
TABLET: 2.1 MILLION UNIQUE VISITORS
Source: Google Analytics, 11 month average ( Jan – Nov 2015 )
UPDATED 1/ 14/ 16
MICHAEL PROVUS
PUBLISHER
MATT HABIB
EXECUTIVE DIRECTOR,
DIGITAL ADVERTISING
JESSICA GRILL
SENIOR ADVERTISING
BUSINESS MANAGER
LOS ANGELES / SAN FRANCISCO
5700 WILSHIRE BLVD., STE. 345
LOS ANGELES, CA 90036
PHONE 323-930-3300 FAX 323-935-4214
KURT DEMARS
kurt.demars@rollingstone.com
NINA SASSON
DIGITAL SALES
nina.sasson@rollingstone.com
Representatives
NEW YORK
1290 AVE. OF THE AMERICAS
NEW YORK, NY 10104
PHONE 212-484-1616 FAX 212-484-1771
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PHONE 312-782-2366 FAX 312-782-5677
ADAM ANDERSON
adam.anderson@rollingstone.com
LORA LOGAN
lora.logan@rollingstone.com
BRIAN SZEJKA
DIGITAL SALES
CRAIG MURA
brian.szejka@rollingstone.com
craig.mura@rollingstone.com
JAMES CRAEMER
SOUTHEAST
james.craemer@rollingstone.com
Z MEDIA
MITCH HERSKOWITZ
MIAMI BEACH, FL 33141
MUSIC ADVERTISING
PHONE 305-532-5966 FAX 305-532-5223
maginc1215@gmail.com
JESSICA GRILL
1666 KENNEDY CAUSEWAY SUITE 602
CHRISTINE COSTELLO
ccostello@zmedia-inc.com
DR ADVERTISING
jessica.grill@rollingstone.com
ARKANSAS | ARIZONA | LOUISIANA
NEW MEXICO | NEVADA | OKLAHOMA | TEXAS
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PHONE 972-960-2889 FAX 972-960-2886
ADAM MILAM
adam@lewisstafford.com
UPDATED 1/ 14/ 16
MECHANICAL REQUIREMENTS
BLEED
BINDING METHOD
PERFECT BOUND
TRIM SIZE
8” X 10-7/8”
LIVE AREA
ALL TYPE OR GRAPHICS NOT INTENDED TO TRIM
SHOULD BE POSITIONED 1/2” IN FROM ALL BLEED EDGES
GUTTER SAFETY
HEADLINES - 1/4” EACH SIDE OF THE GUTTER
BODY TEXT - 1/4” EACH SIDE OF THE GUTTER
LINE SCREEN
133 LINE SCREEN
FULL PAGE
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1/2 PAGE HORIZONTAL
1/2 PAGE HORIZONTAL SPREAD
8-1/4” X 11-1/8”
16-1/4” X 11-1/8”
8-1/4” X 5-1/2”
16-1/4” X 5-1/2”
1/2 PAGE VERTICAL
4” X 11-1/8”
2/3 PAGE VERTICAL
5-1/8” X 11-1/8”
1/3 PAGE VERTICAL
2-3/4” X 11-1/8”
1/3 PAGE SQUARE
5-1/8” X 5-1/2”
ACCEPTED DIGITAL FILES:
NON-BLEED
• PDF-X1A, NATIVE APPLICATION FILES FOR BACK-UP ONLY
• ONE AD PER FILE ONLY
FULL PAGE
• FILES MUST BE COMPOSITE (ALL COLORS ON ONE PAGE)
FULL PAGE SPREAD
• AD ORIENTATION: RIGHT READING, PORTRAIT MODE
(NO ROTATIONS), 100% (ACTUAL SIZE)
• STANDARD TRIM AND BLEED MARKS MUST BE INCLUDED
IN ALL SEPARATIONS
• ALL TRAPPING AND OVERPRINTS MUST BE INCLUDED
IN FILE
• ALL WENNER MEDIA PUBLICATIONS PRINT AT 133 LPI
(LINES PER INCH)
7” X 10”
14” X 10”
1/2 PAGE HORIZONTAL
7” X 4-7/8”
1/2 PAGE HORIZONTAL SPREAD
15” X 4-7/8”
1/2 PAGE VERTICAL
3-1/2” X 10”
2/3 PAGE VERTICAL
4-5/8” X 10”
1/3 PAGE VERTICAL
2-1/4” X 10”
1/3 PAGE SQUARE
4-5/8” X 4-7/8”
WENNER MEDIA NO LONGER ACCEPTS CONVENTIONAL
CMYK FILMS
UPLOAD DIGITAL FILES USING OUR PORTAL:
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PROOF GUIDELINES
Four (4) SWOP standard proofs
ALL FILES SHOULD BE LABELED WITH:
1. ADVERTISER/CLIENT
2. PRODUCTION CONTACT
NAME & PHONE NUMBER
3. ADV. AGENCY CONTACT
NAME & PHONE NUMBER
4.
5.
6.
7.
VENDOR CONTACT
RETURN ADDRESS
LIST OF CONTENTS
ISSUE PRINTING
DIGITIAL FILE DELIVERY
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jessica.horowitz@wennermedia.com
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UPDATED 1/ 14/ 16
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