We're changing the game. We have higher expectations for the brand building potential of experiential marketing.
In places where consumers, experiences, and advertisers intersect, our goal is the creation of entirely new forms
of brand communication. The results are brand appropriate, highly strategic, and designed to specific and
measurable business objectives.
In our work with sports and entertainment properties and consumer brands, we seek to unlock equities and
create new revenue streams. And by linking unrelated brands in unexpected combinations, we create powerful
new ways to connect with consumers. The result is business and brand growth, fueled by sports, entertainment
and lifestyle platforms.
Our Approach Forty Forty combines a mix of advertising, digital media, identity and brand experience with a weighting of each
that is relevant to our client's business challenge. Through our new partnership with Altus Marketing and
Management (AMM), we are able to bridge the brand strategy and marketing management worlds to strengthen
our ability to creatively assist our clients. AMM's marketing strategy and management expertise provides a
unique complement to Forty Forty's brand strategy offer, and their sponsorship, event and talent representation
capabilities further expand the reach of brand experience.
Together we believe in the value of a boutique approach. As an independent agency, our partners lead work that is
more efficient, a bit smarter, and always ambitiously creative.
Forty Forty / AMM Core Competencies: Brand Strategy
Creative
Consulting
Branding Systems
Brand Environments
Brand Identity
3D Design
Advertising
Digital, Social and Emerging Media
Sponsorship Marketing
Event Management
Talent Representation
Sample Engagements: Sponsorship audit and portfolio development
Negotiations
Grassroots and design-driven activation
Sponsorship and naming rights brand integration and design
Venue branding
Concept development for incremental revenue growth
Co-brand strategy and design for integrated venue, team and sponsor branding
Brand extension strategy and design
Branding and design of innovative venue experiences
Licensing branding systems
Clients:
Capital One Bank
NFL PLAYERS
NFLPA
Spike and UFC
Major League Soccer and Soccer United Marketing
The Atlanta Braves
Coca-Cola / Turner Field
Minnesota Twins / Target Field
Citizens Bank and the Philadelphia Phillies / Citizens Bank Park
Nike / Olympics
Wrangler and Pro Bull Riding
Lincoln and the US Open
Charter One Bank and Pepsi Arena
Charter One Bank and the Indianapolis Colts
Visa and Disney
Charter One Pavilion / Clear Channel Entertainment
Sea World Adventure Parks
United Center
The Music Center of Los Angeles
The Barclay's Classic
Raley Field / The Sacramento RiverCats
Xerox and the Park City Winter Olympics
Women's Professional Soccer
Williams Energy / BOK Center
Home Depot / Olympics
Contact: Forty Forty Berkeley
Scott Drummond
Founding Partner, Chief Strategy Officer
1440 4th Street, Suite D
Berkeley, CA 94705
(510) 559-1036
Forty Forty Boston
Kristin Lane
Managing Partner
177 Huntington Avenue, 18th Floor
Boston, MA 02115
(857) 254-8388