CASE STUDY: SPORTVU
CLEVELAND CAVALIERS
Cavaliers Redefining In-Game Entertainment with STATS
Fans who have attended games at Quicken
Loans Arena recently are enjoying neverbefore-seen performance and fitness metrics
that were previously reserved for targeted
scouting and player analysis by stat gurus in
the front-offices of select NBA teams. The
source is a new player tracking technology from
sports information leader STATS called
SportVU.
SportVU, a system of six cameras and STATS’
proprietary software, is in 15 NBA arenas this
season calibrating and measuring both players
and the ball in x and y coordinates. The result is
a continuous stream of ground-breaking statistics based around speed, distance, player
separation and ball possession data that allow
more detailed and targeted analysis of players
and teams – all in real-time.
SportVU graphics and data can depict game intricacies such as the speed of a pass, the arc of a
shot, a player's acceleration and deceleration as well as the distance he actually runs during a
game. The new content is allowing the Cavaliers to enhance in-game entertainment and extend
relationships with existing sponsorship partners along with creating entirely new opportunities with
the corporate community.
The SportVU technology is really next-level stuff that has given our basketball operations team
and fans insight never-before experienced. We recognize that there is an almost infinite amount
of opportunity for our organization to utilize the technology, and we’ve only begun to scratch the
surface of its capabilities, but we’re excited to expand its usage across multiple levels of our
business in the future.
-Kerry Bubolz
cleveland cavaliers
president of business operations
www.stats.com
+1(847) 583-2100
sales@stats.com
CASE STUDY: SPORTVU
CLEVELAND CAVALIERS
“While we are working with half the teams in the NBA, the focus has been on player and team
evaluation with their scouts, coaches and front-office personnel. The Cavaliers are the first partner
to use player tracking content to enrich the in-game experience. They were quick to see the fan
experience benefits,” says Brian Kopp, STATS Vice President of Strategy and Development.
SportVU Consumer Activation Platforms
Jumbotron/arena video boards graphics and promotions
Internal broadcast networks in luxury suites
Sponsored broadcast enhancements for pre-game, live and post-game shows
Sponsored Microsites
Second screen applications
Web & mobile game casts
Branded leader boards
Fantasy Games
Social Media engagement
www.stats.com
+1(847) 583-2100
sales@stats.com
CASE STUDY: SPORTVU
CLEVELAND CAVALIERS
what is sportvu?
STATS acquired SportVU, an automated ID and
motion capture technology born from Missile
Defense systems, to revolutionize the way sports contests are viewed, understood and enjoyed.
SportVU utilizes a sophisticated technology to collect positioning data of the ball and participants (players
and referees) within the playing field in real time. Complex algorithms are employed to analyze the accumulated data streams and compile meaningful information and insights with incredible precision. All
aspects of the data collection process are completely non-intrusive to game action.
www.stats.com
+1(847) 583-2100
speed
distance
shooting
passing
defense
ball
speed
distance
shooting
passing
defense
teams
players
The result is a powerful lineup of unique performance data, highlighting among other things speed profiles,
accumulated distances, fatigue, fitness graphs and coverage maps, all in real time. The next generation of
sports statistics will provide deeper insights that shed new light on the game.
sales@stats.com
trajectory
movement
speed
time of
possession
CASE STUDY: SPORTVU
CLEVELAND CAVALIERS
Stats llc | company profile
STATS is the world's leading sports technology, data and content company. The company passionately
abides by a mission to revolutionize the way sports contests are viewed, understood and enjoyed. STATS’
calling card consists of real-time scores, historical sports information, Associated Press editorial, whitelabeled applications, fantasy sports solutions, and our player tracking technology, SportVU. Today, STATS’
worldwide client network of media companies and professional sports leagues and teams utilize a broad
spectrum of dynamic in-game broadcast presentations and virtual images, multimedia enhancements and
game analysis and tactical coaching tools. STATS is owned jointly by the Associated Press and News
Corporation, with corporate offices across the globe. For a complete tour of STATS’ sports content portfolio
and solutions, visit www.stats.com.
GLOBAL NETWORK
STATS has developed the
most extensive global
network in the sports data
marketplace. The STATS
team is found in key markets
throughout the world, enabling
STATS to develop critical sports
media relationships and distribution
channels.
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