Reach Consumers on the World’s
Largest Retailer — Walmart.com
2011 | Digital Media Kit
Walmart.com Offers Unparalleled
Traffic and Engagement
WALMART.COM REACHES:
Gender
Annual Household Income
Men 42%
• Over 34 million monthly
unique visitors1
Women 58%
• 1 in 3 moms on the Internet2
2–11
$15K–$24.9K 7%
$25K–$39.9K 16%
Age
• 25 million primary
grocery shoppers3
<$15K 11%
$40K–$59.9K 24%
2%
12–17 6%
$60K–$74.9K 10%
$75K–$99.9K 13%
18–24 15%
WALMART.COM VISITORS
ARE ENGAGED:
25–34 22%
35–44 23%
• Over 708 million monthly
page views1
• Over 80 million monthly visits1
$100K+ 20%
Median H/H Income: $54.1K
45–54 18%
Household Size (Persons)
55–64 9%
1–2 29%
65+
3–4 49%
5%
5+ 22%
Median Age: 35.8
Source: comScore, MediaMetrix, Dec 2010
DID YOU KNOW?
Walmart is the largest retailer
in the world
1
in
3
searched for consumer electronics
4
information online in the last 6 months3
48
million
unique visitors visited Walmart.com in
December 2010, which is equivalent
to 15% of the U.S. population2
17.5
million
Walmart.com visitors purchased
apparel online in the last 30 days3
Americans spend over
$40 million
at Walmart every hour
of every day5
visitors
1 in 2 Walmart.com
also shopped in-store
3
Sources: 1 comScore, MediaMetrix, 2010 12-mo avg; 2comScore, MediaMetrix, Dec 2010, 3 comScore, PlanMetrix, Nov 2010, 4 Global Powers of Retailing,
Deloitte & Touche; 5Walmart Corporate Facts *excluded 11.5% of total sales allocated to Sam’s Club
Reach, Target and Engage the Consumers
While They Are in the Shopping Mindset!
Target Your Audience
• Contextual Targeting
• Affinity Targeting
• Multi-level Geo-targeting
• Psychographic Targeting
• Search Term Targeting
• Site Activity Targeting
• Technographic Targeting
• Reach/Frequency Capping
• Day/Day-Parting Campaigns
• A/B Split Testing
Engage Key Consumers
• Content Integration
• Discounts & Coupons*
• Interactive Applications
• Interactive Quizzes, Polls
& Games
• Social Media, Mobile
• Tips & Tools
• Trial & Sample Programs
• Unique Brand Experiences
• Videos
• eDemos

Promote Your Brand
• Launch New Products
• Highlight Multiple Products
• Drive Brand Awareness
• Offer Seasonal Solutions
• Feature Coupons*
• Promote In-Store Events
• Showcase Featured Rollbacks
• Target Consumers in
Centers & Departments
• Bring Samples into
Households

Seasonal Opportunities**
JAN
FEB
MARCH
APRIL
MAY
JUNE
Valentine’s Day
Earth Mth/Green Living
4th of July
Healthy Living (Diet & Fitness)
Spring Allergy
Off to College
Cold & Flu
Treatment
Healthy
Eating
Spring Cleaning
JULY
AUG
SEPT
OCT
NOV
DEC
Game Time: Football (Food & Recipes)
Diabetes Awareness Month
American Summer: Grilling & Ice Cream
Halloween
Cold & Flu
Prevention
Sun Safety
Breast Cancer Awareness
Holiday Cleaning
& Decorating
Fall Cleaning
Holiday Entertaining
Heart Health
Game Time: Big Game
Healthy Eating
Summer Travel/Outdoor Fun
Tax Center
Easter
Healthy
Eating
Back to School
Holiday Food
Fall Allergy
Dads & Grads
Spring Lawn & Garden
Mother’s Day
**Subject to change.
Year-Round Opportunities
In Stores Now
Idea Centers
Departments
New In Stores
Beauty
Electronics & Office
Free Samples & Coupons*
Food & Recipe Center
Movies, Music & Books
Free Events
Health & Wellness Center
Home, Furniture & Outdoor
Auto Care
Apparel, Shoes & Jewelry
Home & Family
Baby & Kids
Celebrations
Toys & Video Games
Baby & Me
Sports & Fitness
Pets Center
Auto & Home Improvement
Sustainability
Photo
Crafts & Party Supplies
Pharmacy, Health & Beauty
Grocery & Pets
*Must be manufacturer coupons.
Engage, Inform and Influence Your
Consumers From Awareness to Selection
SUPER POV (FOR PARTNERS ONLY)
Media Capabilities
EXPANDABLE ADS &
RICH MEDIA BANNERS
• IAB Standard Ad Units
• Animated/Interactive Banners
• In-Banner Streaming Videos
• Expandable Ads
• Brand Showcases/Microsites
• CRM: Non-Sample &
Sample Programs
expands left
to 500x250
iab.
300x250
• Printable Coupon Download*
• Custom Super POVs
LOCKOUT, SYNC OR PLAY VIDEO
• Walmart Wire Email Banner
• Competitive CPMs
VIDEO SPONSORSHIP
IN IDEA CENTER
• Ad Serving
Media Packages
expands left
to 500x250
iab.
300x250
• Individual (Ad-Hoc)
Programs
• Annual Programs
expands left
to 500x250
iab.
300x250
• Homepage Lockouts
COUPON PAGE*
•Category/Department
Lockouts
• Sub-Category Lockouts
CATEGORY LOCKOUTS
Strategic Media Placements
•Homepage
• Department Pages
• Product Pages
• Store Finder & Store Detail
• Custom Brand Pages
• Seasonal Showcases
• Contextual Centers
• Email Banner Ads
*Must be manufacturer coupons.
SOCIAL & MOBILE INTEGRATION
Advertise your brands with:
REACH AND ENGAGE SHOPPERS THROUGH:
Powerful Media Options Including:
• IAB Standard Ad Units
• Geo / Behavioral / Re-targeting
• 3rd Party Tagging
• Creative Optimization
• Ad Serving
• Rich Media / Video
Contact Us to Plan Your 2011
Digital Retail Media Campaigns.
Brian Quinn | 212.984.1004
bquinn@triadretail.com
Bernadette Van Osdal | 813.217.0448
bvanosdal@triadretail.com
Media Buy Plus-Ups:
• Online Sampling Programs
• Content Sponsorships / Custom Integration
• Sweepstakes and Contest Promotions
• Social Media Linkages
• Mobile Media Linkages
• “Click Within” Microsites on Retailer’s site
REACH YOUR TARGET AUDIENCE:
•
•
•
•
•
•
CEO Mom
Tech-Enthusiast
Business Sophisticate
Sports Fanatic
The Gamer
And More