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IBM Storwize V7000 and Storwize V7000 Unified Quick Reference Guide – BP
Date: OctOBeR 2013
Overview
IBM® Storwize® V7000 and Storwize V7000 Unified are
virtualized storage systems designed to complement
virtualized server environments. They provide extraordinary
performance, availability, advanced functions and highly scalable capacity never seen before in midrange disk systems.
As members of the IBM Storwize family, Storwize V7000 and
Storwize V7000 Unified are powerful midrange disk systems
that have been designed to be easy to use and to enable
rapid deployment without additional resources. Storwize
V7000 supports block workloads, whereas Storwize V7000
Unified consolidates block and file workloads into a single
storage system for simple management and reduced cost.
Storwize V7000 and Storwize V7000 Unified offer greater
efficiency and flexibility through built-in flash storage
optimization, thin provisioning technologies, and integrated
Bridgeworks SANSlide technology that helps optimize network
bandwidth for remote mirroring. Integrated Real-time
Compression enhances efficiency even further by enabling
organizations to store up to five times as much active primary
data in the same physical disk space.* Storwize V7000 and
Storwize V7000 Unified advanced functions also enable nondisruptive migration of data from existing storage, simplifying
implementation and minimizing disruption to users. Finally,
these systems also enable users to virtualize and reuse
existing disk systems, supporting a greater potential return
on investment (ROI).
* Compression data based on IBM measurements.
Compression rates vary by data type and content.
Target Audience
• Cross-industry
• Businesses of all sizes
• Typical sponsors include CIOs, IT managers and business
executives
• IT staff who influence decisions
Pain Points
• Resource constraints due to data growth outpace
IT budgets
• Storage infrastructure complexity causing administration
and business inefficiency
• Storage performance becoming a bottleneck in virtualized
server environments
• Disruptive migrations
• Difficulty deploying tiered storage
• Inability to share storage among servers
• Reduced productivity and increased cost caused by
isolated server and storage management tools
• Inability to use virtualized storage, like virtual servers, as a
tool for optimizing expenditures, resources and capabilities
• Inability to manage block and file from a single storage
disk system
Benefits/Value Proposition
• IBM Storwize V7000 Unified consolidates block and file
storage in a single system for simplicity and greater
efficiency.
• Uses IBM Real-time Compression to provide a solution differentiated from the competition at a lower price by exploiting the ability to compress more data; Storwize V7000 and
Storwize V7000 Unified deliver linear pricing scalability,
unlike EMC, who increases prices more than double when
scaling to larger VNX systems.
ibm.com/partnerworld
• Storwize V7000 can be sold in small solutions and scale
within the same platform, without having to preselect
future controllers and be locked into a specific model.
• Great option to upsell premium software features and
services for higher margins.
• Support from IBM: Proven enterprise-class software and
more reliable hardware by in-house integration and quality
controls; sales and technical resources will also be
available.
For clients
• Simplified management and intuitive graphical user
interface (GUI) speed implementation and deployment
compared to HP and EMC offerings. Up to 47 percent less
time consuming than EMC VNX.
• A mobile dashboard provides basic monitoring capabilities
to securely check the health and performance of the
system.
• Virtualization of existing storage infrastructure can as much
as double administrator productivity.
• IBM Real-time Compression improves efficiency by storing
up to five times as much active primary data in the same
physical disk space; by significantly reducing storage
requirements, users can keep up to five times* more
information online, use the improved efficiency to reduce
storage costs, or achieve a combination of greater capacity
and reduced cost.
• Increases storage performance up to three times using
IBM System Storage® Easy Tier® technology.
• Dynamic migration helps speed time-to-value from weeks
or months to days, eliminates the cost of add-on migration
tools and provides continuous availability of applications by
eliminating downtime.
• Thin provisioning allows users to purchase only the disk
capacity they need.
• Storwize V7000 Unified consolidates block and file storage
in a single system for simplicity and greater efficiency.
• IBM Tivoli® Storage Productivity Center Select
Performance Optimization technology can reduce service
times of resource-constrained applications by an average
of 48 percent and up to a maximum of 90 percent.
• The IBM Systems Director Storage Control plug-in allows
your systems administrators to be more productive by
managing supported IBM System x® and IBM POWER®
servers, Storwize V7000 and Storwize V7000 Unified from
the same console.
• With Storwize V7000 Unified, IBM Active Cloud Engine™
provides automated policy-based management of files to
reduce costs and optimize performance through use of
tiered storage and automated distribution of data to remote
locations
• Clustered systems support the needs of growing businesses while enabling users to buy additional hardware
only as needed.
• Storwize Family OpenStack Cinder driver helps automate
storage provisioning and volume management for enterprises that combine the efficiency of Storwize V7000 with
the OpenStack open source cloud platform.
* Compression data based on IBM measurements.
Compression rates vary by data type and content.
Data Protection features:
• Remote replication functions create exact copies of data at
remote locations to help users stay up and running in case
of an emergency while controlling costs thanks to innovative Bridgeworks SANSlide network optimization
• FlashCopy and snapshot functions create instant copies
of data to minimize data loss.
• Tivoli Storage Manager FastBack® continuously
protects data.
• Tivoli Storage Productivity Center for Replication helps
improve efficiency of storage replication through
automation.
• Tivoli FlashCopy Manager improves recovery point
objectives by more than 95 percent.
Key Questions
1. How fast is your storage environment growing? Is this a
concern? Are you concerned about how well-utilized your
storage is or your staff’s ability to support this growth?
2. Could your business benefit from more flexible configuration choices and a broader range of scale and performance
options?
3. How satisfied are you with the cost effectiveness of your
current storage?
Competitive Differentiators
Key competitors:
• EMC VNX
• NetApp FAS
• HP 3Par family
Top reasons why IBM is better:
• Integrated high-performance Real-time Compression
supports active primary workloads for greater benefits
• Consolidates SAN and NAS storage in a single system for
simplicity and greater efficiency
• Provides extremely easy-to-use new GUI, proven up to
47 percent shorter task elapsed time than EMC VNX
• Offers a wide range of built-in enterprise-class functions
that are additional-cost options with other systems
• Integrates with Systems Director Storage Control and
Tivoli Storage Productivity Center
• Unique Bridgeworks SANSlide technology optimizes
network bandwith for remote mirroring
Average Deal Size/Pricing/Cycle Time
$40,000 to $50,000 USD
Client References
PartnerWorld®
Seller Call-to-Action
• Contact clients with installed competitive or
IBM midrange storage. As appropriate, propose
Storwize V7000 or Storwize V7000 Unified to replace or
complement existing storage
• Seller action:
– Help justify cost using the TCO Now tool
– Be sure to include Real-time Compression as a unique
differentiator
– Use white papers and benchmark reports to justify
performance capabilities, function, and ease of use; use
the Disk Magic tool if necessary to model performance
– Use demonstrations to show how easy it is to use the
Storwize V7000 and Storwize V7000 Unified, and to
show the range of included functions
– Lead with financing to show how IBM can help make
purchasing easier
Brand Offerings/Platform
Additional Information
PartnerWorld Sales Kit
Financing can make your deals larger by overcoming
budget issues
TSY03081-USEN-09 internal +BP
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© Copyright IBM Corporation 2013
International Business Machines Corporation
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Produced in the United States of America
October 2013
IBM, the IBM logo, ibm.com, Real-time Compression,
Storwize, and System Storage are trademarks of
International Business Machines Corp., registered in
many jurisdictions worldwide. Other product and service
names might be trademarks of IBM or other companies.
A current list of IBM trademarks is available on the
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The content in this document (including currency OR
pricing references which exclude applicable taxes) is
current as of the initial date of publication and may be
changed by IBM at any time. IBM Business Partners set
their own prices, which may vary. Not all offerings are
available in every country in which IBM operates.
The performance data and client examples cited are
presented for illustrative purposes only. Actual
performance results may vary depending on specific
configurations and operating conditions. It is the user’s
responsibility to evaluate and verify the operation of any
other products or programs with IBM products and
programs. THE INFORMATION IN THIS DOCUMENT
IS PROVIDED “AS IS” WITHOUT ANY WARRANTY,
EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY
WARRANTIES OF MERCHANTABILITY, FITNESS FOR A
PARTICULAR PURPOSE AND ANY WARRANTY OR
CONDITION OF NON-INFRINGEMENT. IBM products are
warranted according to the terms and conditions of the
agreements under which they are provided.
The client is responsible for ensuring compliance with
laws and regulations applicable to it. IBM does not
provide legal advice or represent or warrant that its
services or products will ensure that the client is in
compliance with any law or regulation. Statements
regarding IBM’s future direction and intent are subject
to change or withdrawal without notice, and represent
goals and objectives only. Actual available storage
capacity may be reported for both uncompressed
and compressed data and will vary and may be less
than stated.
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TSY03081-USEN-09 internal +BP
IBM authorized Business Partner use only—not for client distribution.