http://www.uow.edu.au/commerce/smm/
SCHOOL OF MANAGEMENT AND MARKETING
MGMT309
SUPPLY CHAIN MANAGEMENT
SUBJECT OUTLINE
Wollongong Campus
Spring 2005
6 Credit Points
MONDAY, 13.30 – 15.30pm
Building 40 Room 123
SUBJECT COORDINATOR
:
Shams Rahman
TELEPHONE
:
42215664
EMAIL
:
shamsr@uow.edu.au
OFFICE
:
38.111
CONSULTATION TIMES
:
Monday 10.30am – 12.30am
Thursday 10.30am – 12.30pm
Subject Description
This subject extends the study of Supply Chain Management from the introductory study covered
in MGMT328. This subject examines the development of Organisational Strategy in the context of
Supply Chain Management and the Supply Chain Management Performance/ Capability
Continuum, which consists of three critical components - operational excellence, supply chain
integration and, collaboration and international supply chains.
Subject Objectives
On successful completion of this subject, the student should:
1. Understand the various elements of the Supply Chain Management Performance/
Capability Continuum and the importance of each.
2. Be familiar with the new initiatives such as VMI and CPFR, which are designed to improve
the collaboration between parties in the supply chain.
3. Be familiar with strategic initiatives such as postponement, lean and agility in supply chain.
4. Understand the challenges faced in implementing a supply chain operation strategy.
Required Texts
Harrison, A and van Hoek, R (2005), Logistics Management and Strategy, 2nd Edition, Prentice
Hall, ISBN 0273-68542-2
Recommended Reading
These readings are recommended only and are not an exhaustive list. Students are encouraged to
use the Library catalogue and databases to locate additional resources.
Ballou, R. H. 1999. Business Logistics Management, 4th ed, Upper Saddle River: Prentice Hall.
Bhatnagar, R., Viswanathan, S. 2000. Re-engineering Global Supply Chains. International Journal
of Physical Distribution and Logistics, Vol. 30, No. 1, p. 13-34.
Bowersox, D. J. 1996. Logistical Management. The Integrated Supply Chain Process, New York,
McGraw-Hill.
Bowersox, D. J. 1990. The Strategic Benefits of Logistics Alliances. Harvard Business Review
(July-August), p. 36-45.
Christopher, M. Logistics and Supply Chain Management, 2nd ed, Pitman Publishing.
Cooper, J. C. 1993. Logistics Strategies for Global Businesses. International Journal of Physical
Distribution & Logistics Management, Vol. 23, No. 4, p. 12-23.
Spring Session 2005
Pg. 2/10
Corbett, C. J., Blackbum, J. D., Wassenheve, L. N. 1999. Partnerships to Improve Supply Chains.
Sloan Management Review (Summer), p. 71-82.
Delfmann, W., Albers, S. 2000. Supply Chain Management in the Global Context. Working paper
Department for General Management, Business Planning and Logistics, University of Cologne,
Germany. (http://www.uni-koeln.de/wiso-fak/plannung/download/arbb-102.pdf)
Dyer, J. H., Cho, D. S., Chu, W. 1998. Strategic Supplier Segmentation. California Management
Review, Vol. 40, No. 2, p. 57-77.
Fisher, M. L. 1997. What is the Right Supply Chain for your Product? Harvard Business Review
(March-April), p. 105-116.
Gattorna, E. J. 1998. Strategic Supply Chain Alignment, Hampshire, Gower.
Handfield, R. B., Nichols, E. L. 1999. Introduction to Supply Chain Management, Prentice Hall Inc.
Hoek, R. I. van, Vos, B., Commandeur, H. R. 1999. Restructuring European Supply Chains by
Implementing Postponement Strategies. Long Range Planning, Vol. 32, No. 5, p.
505-518.
Kopczak, L. R., Johnson, M. E. 2003. The Supply Chain Management Effect. Sloan Management
Review, Vol. 44, No. 3, p. 27-34.
Lewis, I., Talalayevsky, A. 2000. Third-Party Logistics: Leveraging Information Technology. Journal
of Business Logistics, Vol. 21, No. 2, p. 173-185.
Prahalad, C. K., Ramaswamy, V. 2000. Co-opting Customer Competence. Harvard Business
Review (Jan.-Febr.), p. 79-87.
Simchi-Levi, D., Kaminsky, P., Simchi-Levi, E. 2000. Designing and Managing the Supply Chain:
Concepts, Strategies and Case Studies, Irwin McGraw-Hill.
Sink, H., Langley J. 1996. Buyer observations of the US third-party logistics market. International
Journal of Physical Distribution & Logistics Management, Vol. 26, No. 3, p. 38-47.
Stevens, G. C.1989. Integrating the Supply Chain. International Journal of Physical Distribution
and Materials Management, Vol. 19, No. 8, p. 3-8.
Stone, S. 1999. Are 4PLs for real? Purchasing, Vol. 126, Nr. 1, p. 103.
Spring Session 2005
Pg. 3/10
Additional articles:
Mentzer, J. T., DeWitt, W., Keebler, J. S., Min, S., Nix, N. W., Smith, C. D., Zacharia, Z. G. 2001.
Defining Supply Chain Management. Journal of Business Logistics; Vol. 22, No. 2, p. 1-25.
Kent, J. L., Flint, D. J.1997. Perspectives on the Evolution of Logistics Thought. Journal of
Business Logistics, Vol. 18, No. 2, p. 15-29.
Lee, H. L. 2002. Aligning Supply Chain Strategies with Product Uncertainties. California
Management Review (Spring), p. 87-98.
Ferdows, K. 1997. Making the Most of Foreign Factories. Harvard Business Review (March-April),
p. 73-88.
Lee, H. L., Billington, C. 1992. Managing Supply Chain Inventories: Pitfalls and Opportunities.
Sloan Management Review (Spring), p. 65-73.
Cachon, G. P., Lariviere, M. A. 2001. Turning the Supply Chain into a Revenue Chain. Harvard
Business Review (March), p. and
Fisher, M. L., Hammond, J. H., Obermeyer, W. R., Raman, A. 1994. Making Supply Meet Demand
in an Uncertain World. Harvard Business Review (May-June), p. 83-93.
Pagh, J. D., Cooper, M. C. 1998. Supply Chain Postponement and Speculation Strategies: How to
Choose the Right Strategy. Journal of Business Logistics, Vol. 19, No. 2, p. 13-33.
Lee, H. L., Padmanabhan, V., Whang, S. 1997. The Bullwhip Effect in Supply Chains. Sloan
Management Review, Vol. 38, No. 3, p. 93-102.
MacCormack, A. D., Newman, L. J., Rosenfield, D. 1994. The New Dynamics of Global
Manufacturing Site Location. Sloan Management Review (Summer), p. 69-79.
Journals and Newspapers
Journal of Supply Chain Management
International Journal of Physical Distribution & Logistics Management\
International Journal of Operations and Production Management
Journal of Business Logistics
Logistics Management
European Journal of Purchasing and Supply Management
Journal of Service Research
Decision Sciences
Transport Topics
Transportation and Distribution.
Spring Session 2005
Pg. 4/10
This is not an exhaustive list of references. Students should also use the library catalogue and
databases to locate additional resources.
Spring Session 2005
Pg. 5/10
SECTION A: General Information
Lecture Times
Lectures will be held on
Monday
13.30 – 15.30pm
Room.123, Building 40.
Lecture Program
Wk
Date
Topics Covered
Readings
1
18/07/05
Introduction and Expectations of the
course
Text: ch.1
Logistics and The Supply Chain
2
25/07/05
Frameworks; key concepts;
Text: ch. 2
Developing an aligned Supply Chain
Strategy
3
01/08/05
Customer Relationships; Collaboration;
Vendor Managed Inventory;
Postponement Strategy
Text: ch. 2, 6, 7
4
08/08/05
Value and Supply Chain costs
Text: ch. 3
5
15/08/05
Managing Lead-Times Strategically
Text: ch. 5
6
22/08/05
In session test
Text: ch.1, 2, 3, 5 and 7
7
29/08/05
Reading Week, no classes
Review Chapter 6
8
05/09/05
Operational Excellence:
Text: ch. 6
Supply Chain Relations
9
12/09/05
Operational Excellence:
Text: ch. 6
Distribution Operations
19/09/05
Supply Chain Performance; Managing
Supply Chain Internationally
26/09/05
Mid-session recess – one week
11
03/10/05
LABOUR DAY HOLIDAY
12
10/10/05
Supply Chain Future Challenges
13
17/10/05
Revision and Review
24/10/05
Study recess – 1 week
29/10/05
Examinations until 11/11/05
10
Text: ch. 3, 4, 8 (part)
Text: ch. 10
This schedule may be subject to change.
Spring Session 2005
Pg. 6/10
TUTORIAL TIMES
Tutorials will be held on
Mondays, at
3:30 – 4:30 pm &
Venue: 67:209
4:30 – 5:30 pm
Venue: 19:2100
Tutorial Schedule
Wk
Date
Tutorial questions and activities
1
18/07/05
No formal tutorials. Subject coordinator and tutor(s) will be available for
consultation
2
25/07/05
Introductions. Preparing for the case study analuysis – requirements and
assessment criteria.
Form groups for the group presentation.
3
01/08/05
Case Discussion, Case: Supply Chain Evolution at HP (A)
4
08/08/05
Case Presentation, Case: Barilla Spa (A B C)
5
15/08/05
Case Presentation, Case: Biochemicals
6
22/08/05
General Discussion
7
29/08/05
Reading Week, no classes. Review cases: HP, Barilla, and Biochemicals
8
05/09/05
Case Presentation, Case: Hewlett-Packard Spokane Division
9
12/09/05
Case Presentation, Case: Amazon.com
10
19/09/05
Case Presentation, Case: General Appliance Company
26/09/05
Mid-session recess – one week
11
03/10/05
12
10/10/05
Case Presentation, Case: Supplier Management at Sun Microsystems (A)
13
17/10/05
Case Presentation, Case: Laura Ashley and Federal Express Strategic
Alliance
LABOUR DAY HOLIDAY
Revision and Review
24/10/05
Study recess – 1 week
29/10/05
Examinations until 11/11/05
This schedule may be subject to change.
Tutors
Consultation times
Room
Shams Rahman
Monday
10.30am – 12.30pm
38.111
Thursday
10.30am – 12.30pm
Spring Session 2005
Pg. 7/10
SECTION B: Assessment
Assessment 1
Individual Case Analysis
Title
The Crysler Case
Marking criteria
Adequately complete the specified tasks, demonstrated understanding of
the topic, integration of relevant literature into the essay and quality of the
analysis
Length
No limit
Weighting
20%
Due date
9 September 2005
Category of
assignment
This is a Category 3 Assignment (see definitions below).
Where assignment
is to be submitted
and returned
Assignment to be submitted during lecture. Assignment will be returned
on the 3 October in the lecture.
Assessment 2
Group Case Analysis and presentation and written submission.
The style and format: typed, double spacing, times roman or arial.
No written assessment required. Provide hard copies of the powerpoint
presentation and one page summary of the case. Must be typed, singlespaced.
Students not presenting will provide one page summary of the case
before the case presentation session. 5% marks (for individual
performance) is allocated for the summary report.
Title
Cases
Marking criteria
Appendix 1
Length
Oral assessment, 25 minutes, all members of the group will make the
presentation. 5 minutes question time. Presentation should be
professionally prepared in powerpoint. A presentation schedule will be
provided in week 2.
Each group will present one case analyses and submit the analysis of the
cases in written form.
Students may follow the following guidelines
• Introduce the case
• Highlight main theme and objectives of the presentation
• Present results of your analysis and methods of analysis
• Findings and conclusions.
Weighting
15%
Due date
Various
Category of
assignment
This is a Category 2 Assignment (see definitions below).
Where assignment
is to be submitted
and returned
Assignment to be submitted in class and will be returned in class.
Spring Session 2005
Pg. 8/10
Examinations
Mid-session Examination
Weighting
10%
Date
22 August 2005
Time allowed
1 hour. Topics covered in lectures 1 – 5. test will be returned on 5
September, in class.
Structure of paper
Short answer questions, close-book test, calculator allowed
Final Examination
Weighting
50%
Date
31 October – 11 November 2005
Time allowed
2 hours plus 10 minutes
Structure of paper
Short and long answer questions
Close book examination.
NOTE: The examination format cannot be changed from that stated above without the written
consent of all students enrolled in this subject.
Spring Session 2005
Pg. 9/10
APPENDIX 1
CASE PRESENTATION - EVALUATION GUIDELINES
1.
Identification of Case Issues (15%)
•
•
•
2.
Case Issues Effectively Addressed (50%)
•
•
•
•
3.
Well-organised and presented?
Appropriate and effective use of exhibits and visual aids?
Convincing and interesting?
Audience Involvement
•
•
5.
Logistics/supply Chain concepts integrated with case analysis
Options for resolving the case issues identified?
Rationale provided for choosing an option(s)? or
Appropriate outside material presented?
Presentation (10%)
•
•
•
4.
Case issues accurately and completely identified?
Relative importance of issues described?
Adequate background information provided?
(10%)
Effectively encouraged audience involvement?
Presentation tailored to target audience?
Questions and Answers (15%)
Spring Session 2005
Pg. 10/10