Market Analysis Report 2014
for Belgium & Luxembourg
1
Index
SECTION 1: Market trends .............................................. 2
1.1. Overall ..................................................................... 2
Table 1.1 Volume and growth rate of outbound traveler ( long-haul) 2
Table 1.2 Volume and growth rate of outbound traveller (short & medium haul) 2
Table 1.3 Volume of tickets issued in Belgium ............... 3
Main reasons for going on holiday 2012 ........................ 5
1.2 To Thailand ............................................................... 8
Volume and growth rate of outbound traveler to Thailand (2011-2014) 8
Reasons for the increase of tourist arrival from Belgium in 2013 and 2014
Number of direct and indirect flight and seat to Thailand in 2013-2014
8
9
New/Potential product & destination preferences......... 9
Change in tourist behavior ........................................... 10
The impact of Asean Economic Community (AEC) on Thailand Tourism
10
SECTION 2: SWOT Analysis .......................................... 11
2.1 Strengths and Weaknesses of Thailand : Marketing mix (compare to Thailand’s
competitors in the market) .......................................... 11
2.2 Opportunities and Threats in the market that influencing to Thailand Tourism
SECTION 3: Market segmentation ................................ 13
SECTION 4: Target segments ........................................ 15
SECTION 5 : Tip for Doing Business with TO’s and tourists….17
SECTION 6 : Trade and Consumer Fair….17
SECTION 7 : Main Wholesales and TO’s by segment/ niche market…..18
12
2
SECTION 1: Market trends
1.1. Overall
Table 1.1 Volume and growth rate of outbound traveler (long-haul)
Country
2010
Volume
Outside Europe
Middle East
USA/Canada
Far East
Caribbean
Thailand
Central & south
America
562.000
43.000
130.000
69.000
35.000
17.000
43.000
2012
In % from
total of
holidays
6.5
0.5
1.5
0.8
0.4
0.2
0.5
Volume
526.000
26.000
158.000
88.000
44.000
35.000
35.000
In % from
total of
holidays
6.0
0.3
1.8
1.0
0.5
0.4
0.4
Growth
rate
(%)
-6,4
-39,5
21,5
27,5
25,7
105,9
-18,6
Source: WES
Table 1.2 Volume and growth rate of outbound traveller (short & medium haul)
Country
2010
Volume (x1000)
France
Spain
Italy
Turkey
East
Europe
Morocco
Egypt
2012
Volume (x1000)
2.246.0000
890.000
639.000
389.000
207.000
In %
from
total of
holidays
26.0
10.3
7.4
4.5
2.4
Growth
rate
(%)
2.356.000
955.000
710.000
412.000
228.000
In %
from
total of
holidays
26.9
10.9
8.1
4.7
2.6
199.000
104.000
2.3
1.2
140.000
70.000
1.6
0.8
-29,6
-32,7
4,9
7,3
11,1
5,9
10,1
Source:WES
Please note that above figures are from the period April-November. For Thailand, this is
the low season. One should therefore interpret the numbers with caution. In July, more
information on Thailand will be provided as then the high season will be included in the
analyses.
3
Looking at the above figure, it can be concluded that Belgian tourists for the biggest part
choose Europe as favourite destination.
Table 1.3 Volume of tickets issued in Belgium
Country
2011
2012
Growth(%)
CHINA
MIDDLE EAST
INDIA/SRI LANKA
AU/NZ
THAILAND
JAPAN
SINGAPORE
HONG KONG
INDONESIA
KOREA
VIETNAM
PHILIPPINES
PAKI/BANG
MALAYSIA
TAIWAN
SOUTH PACIFIC
NEPAL
LAOS/CAMBODIA
BRUNEI
50853
47812
51720
22979
47909
18972
17472
19368
16807
8163
13797
16233
11636
6586
3854
2106
4233
2512
70
44918
51008
50099
25020
51362
19925
17784
17486
18921
9529
17197
16754
13548
6648
3651
2161
4395
3112
197
-11,67
7,94
-3,13
8,88
7,21
5,02
1,79
-9,72
12,58
16,73
24,64
3,21
16,43
0,94
-5,27
2,61
3,83
23,89
181,43
Looking to the above numbers Thailand is the top destination in 2012. Please note that the
purpose of visit to China , India and Middle East is more for business than leisure.
Outlook for outbound situation

Belgians start planning fairly positively his holidays, but the economic situation does
have an impact on the trip. Caution plays a role more than ever. This is a conclusion
of the latest Jetair Holiday monitor (3 monthly survey within a panel of 500
respondents). Booking a holiday becomes more a rational than an impulsive
decision. This has everything to do with the economic conditions. Around 9 % of
respondents will spend more this year, while 56 % keep the same budget. More than
35 % will spend less. These figures are more positive than the average for the 16
past surveys. The importance of a tour operator and an airline in which the
customer has confidence, however, was never as high. The first figures for the
coming summer season confirm that intent: the average budget is not down. More
than 78 % of the respondents attach the greatest importance at the right
price/quality ratio. In addition one chooses for security by booki ng with a wellknown/trusted airline (44%) or TO (41%) and is consequently less prone to book
4
stunt offers of unknown brands. All inclusive is more popular than ever. About 76 %
want an as correct as possible spending budget estimation : this is also a historical
high. (Source : destandaard.be – Jetair 12.03.2013)

Has the current economic situation had an impact on your holiday plans for
2013?
No, it has not
changed my
holiday plans
Yes, I will go on
holiday but I
will spend less
Yes, I will go on
holiday but for
a shorter period
8%
Yes, and I will
not go on
holiday this
year
9%
Yes, I will go on
holiday but I
changed my
destination
4%
Belgium
50%
19%
Luxembourg
53%
20%
9%
9%
7%
From above figure shows that only 9% of the Belgian and Luxembourg will not go on
holiday in 1013.
Shift in destination preferences

Looking into the number of outbound traveler in Summer 2012 ( table 1.1 and 1.2),
we can see a strong shift to USA which due to low US dollars.
Less to the Middle East as people still feel uncertain about the unrest politic. Less to
South America is due to the trip is quite expensive.
Asia has gain the market share which due to more offer of the flights , interesting
mix of culture.
We can assume that currency and politic unrest plays an important role for holiday
makers shift their destinations.
New product preferences
Recently identified 'cool' travel trends (hln.be 17.03.2013)
-
-
Travel with 'a conscience' to countries with environment protection, social wellbeing & respect of human rights.
Digital detoxing : Disconnect from technology and reconnect with yourself.
Recharge your mind, body and soul.
Last chance for the North Pole
Travelling with friends & family
Medical tourism to Asia (Thailand, South Korea, Malaysia, India, Singapore …)
Travel for a week or two to sun destination combined with beauty treatment and
treatments that are not reimbursed by health insurance
Exotic river cruises
Set-jetting (film locations) : movies have increasingly impact on the Belgian travel
behaviour
Glamping ( glamourous camping) : is the type of holiday that holiday makers camp I
the midst of nature with comfort and luxury
5
-
A night in an Armani/Missoni/Bulgari/Versace hotel
babymoon holidays (= a holiday before the first child is born). Maybe even more
than marriage, the upcoming birth of the first baby is one of the most significant
events in the life of a couple. Man and woman are – in most cases anyway – happy
but at the same time, they both know that the sleepless nights , the never stopping
responsibility and the heavier financial burden are looming. The hotel industry has
on different places special packages, especially focusing on pampering the MOMto-be. Prenatal massage sessions, yoga and pilates sessions etc.( Also for future
fathers). Top Destinations: Maldives, Thailand, Bali, Mauritius.. Unlike most other
holiday decisions, it is here in 80% of cases the man who takes the initiative
Change in consumer behavior
 Report on “ Attitude of European toward Tourism” in Flash Eurobarometer
http://ec.europa.eu/public_opinion/flash/fl_370_en.pdf
The results tables are included in the annex. It should be noted that the total
of the percentages in the tables may exceed 100% when the respondent
has the possibility of giving several answers to the questions
Main reasons for going on holiday 2012
Belgium
48%
Visiting
family/
friends/
relatives
27%
Luxembourg
58%
42%
Sun/
beach
Nature
(mountain,
lake,
landscape
39%
31%
Culture
( religious,
culinary
purposes,
arts)
35%
26%
City
trips
Wellness/
Spa/health
treatment
25%
12%
Sportactiviti
es scubadiving,
cycling
18%
27%
20%
10%
events
(sporting
events/
festivals)
6%
7%
Reasons to go back to the same place for a holiday
Natural
features
(landscape,
weather)
Quality
of
accommod
ation
General
level of
prices
Cultural
and
historical
attractions
Belgium
42%
35%
27%
25%
How tourists
are welcomed
(e.g. child
friendliness,
customer care
etc
30%
Luxembourg
53%
36%
23%
28%
27%
Quality of
activities/servi
ces available
(transport,
restaurants,
leisure
activities, etc)
Accessible
facilities for
people with
special needs
(e.g. disabled,
elderly, families
with children)
23%
8%
21%
10%
6
Information sources consider to be the most important when making a decision
about travel plans
Belgium
Luxembourg
Recommend
ation by
friends,
colleagues or
relatives
51%
Inter
net
webs
ites
49%
51%
51%
Travel
Person agencies
Free
al
/
catalogue
experi Tourism
s,
ence
offices Brochures
38%
25%
18%
44%
29%
19%
Newspap
er, radio,
TV
Paid for
guidebooks
and
magazines
Social media
sites
11%
9%
4%
14%
11%
3%
On-site
(place of
holidays)
Over the
counter of a
transportation
airline
21%
8%
4%
18%
19%
6%
The methods on arranging the holidays
Internet
Through
someone
you know
Over the
phone
Belgium
62%
29%
16%
Over the
counter at a
travel
agency
28%
Luxembourg
49%
24%
18%
36%
Conclusion: Sun and beach is still the main reason for the Belgian and Luxembourg follow
by nice nature and culture. What make them going back to the same destination are natural
feature,weather condition, quality of accommodation and how tourists are welcomed. The
important factors that influence choice of destination are recommendation of friends and
relatives, internet websites and personal experiences. Strangely that social media has little
influence in the choice. In term of arranging the holidays, the Belgian mostly get the
information from internet and from someone they know while the Luxembourg travelers like
to consult travel agency as second source after the internet.
 The socio-demographic analysis highlights that respondents who travelled in
2012 are more likely to:
-
Be aged 15-39 (77%)
Have the highest education levels (81%)
Live in a large town (75%)
Be employees (81%) or self-employed (78%)
Live in a household with two or more people (71%-75%)
By post
7
 Wes study on travel behavior of the Belgians in the summer 2012
-
Both the number of holidays and short breaks even slightly increased ,
totally to 8.8 million holidays and 3.7 million short breaks. One of the reason
is a population growth of nearly 200.000 persons in 2 years.
-
The Belgians who went on holidays in 2012 tented to go less often than they
used .The Belgian however have not saved on their holiday budget .
-
The coach as mean of transport continues to lose ground both for long
holidays and short breaks. This can be explained by
increasing more low cost flights and particularly by the fact that there is less
and less group travelling.
-
Internet: websites are more and more the main source of information
before departure whereas the importance of paper brochures decreases.
-
An increase number of reservations through internet. In 47.4 % of the
holidays and 57.7% of the short breaks, either the accommodation, or the
transport or both are booked through internet.
-
Despite the high interest in social media, the impact of these media still
remains limited. Only few holiday makers follow novelties or actions of
destinations, travel organizers, accommodation or transport companies
through social media sites.
-
The important of tour operators has further decreased both for long
holidays and for short breaks.
-
The main activities on holiday in summer 2012 are 1. Relaxation (+ 10%) 2.
Sport ( -0.5%) 3.New experiences ( + 9%) 4. Culture (-8%)
-
The average of summer holiday is 11.2 nights
-
75 % of holidays were self organized with an increase of 2%
 Other characteristics of the Belgian travel
-
More families (3 generations) travelling together Three generations together
on a journey happens more and more according to figures of the website
Travelbird (1.5 million members). The last three months, four in ten (37%) of
the Flemish booked such a family holiday. The popularity of the ' multi
generation journey ' is growing spectacularly.
Source : (nieuwsblad.be 22.02. 2013)
-
7% of the Belgian families own a second residence – mainly Belgium &
France
On very early bookings (+/- 6 months or more in advance) or very late
bookings (2 to 1 week or less in advance)
Record of money on saving accounts
Corporate Social Responsibility
8
-
-
More attention to cruises. Belgian pax are very satisfied when returning
from a cruise (Test Aankoop/Test Achats survey 2013). Cruise sales were
slightly down in 2012 due to Costa Concordia accident & economic situation
but the sector expects a quick recovery.
More than 100.000 inhabitants of Brussels speak neither Dutch, French or
English.
1.2 To Thailand
Volume and growth rate of outbound traveler to Thailand (2011-2014)
(by country of residence)
2011
Growth
rate (%)
Outbound to
Thailand
82,699
3,26
2012
2013
Forecast
Growth
rate(%)
Forecast
103.400
10
113 .740 10
Growth
rate (%)
94,000
13.67
2014
Growth
rate(%)
Reasons for the increase of tourist arrival from Belgium in 2013 and 2014

Accessibility :
- from Brussels to Bangkok by TG , 3 x 310 seats /week in summer and 4x 310
seats/week in winter.
As it will be only direct flight from Belgium to Southeast Asia and Pacific, it will not
only enhance the travel to Thailand but also to Bangkok as stop over.
Brussels airlines has signed a codeshare with TG and Bangkok will be a hub to Asia
and Brussles will be a hub for USA West coast and Africa
- Schedule flight to Phuket and Bangkok by Jetair Fly with 250 seats/week
- Daily flight with Etihad , Qatar, Jet airways from Brussels via Abu Dhabi , Doha and
Bombay
 Diversity : Thailand has various of products to offer
 Quality : Thailand offers the best price quality though the high baht
 Demand drive: Special deals have been created by T/O , OTA and airlines to enhance the
sales

Thailand can be offered as incentive travel due to the direct flight, good timing, good
accommodation and service
9





Thailand in the media
- News on the economic mission led by Prince Phillip to Thailand in both TV , written
media and online
- News on the official visit of Thai prime minister
- Coverage of different holiday type
Key Partnerships : TAT has formed very important personal contacts among Media, T/O
, Airlines , Thai restaurants.
Co-op marketing activities with major T/O
Co-op with Team Thailand for branding and PR
Celebrity destination: Nathalie Meskens, a very famous actor and the most famous TV
personage in 2011 and 2012 had a wedding in Thailand and was invited again for
honeymoon.
This has been in different magazines. Another TV actor will have his wedding and
honeymoon in Thailand and will be in weekly magazine.
Number of direct and indirect flight and seat to Thailand in 2013-2014
Direct flight
 Thai Airways International : during the period 17 February 2013 and 15 April 2013,
4 flights per week operated by 777-300ER aircraft, total 312 seats. The additional
frequency will operate on Sunday, next to the existing flights on Tuesday, Thursday,
Saturday. The additional flight is introduced to meet with the high demand during
this travel period.
As from 16 April 2013 (summer season) THAI will go back to 3 flights per week till 26
Oct 2013 with brand new Boeing 777-300 ER aircraft total 348 seats. Most probably
to go back to 4 flights
per week foe winter 2013-2014
 Schedule flight by Jetairfly with 250 seats /week , route Brussel-Phuket-BKK –
Brussels
Non Direct flight
 Etihad : daily flight via Abhudabi
 Qatar: daily via Doha
 Jetairways: 5 flight /week via Mumbai
 China Airlines : daily flight via Amsterdam
 Eva air: 3 /week via Amsterdam
 Other European flights: daily from Brussels via other European cities
New/Potential product & destination preferences





Green Island & Beach
Soft adventure
Biking
Authentic attraction
Second residence
10
New/Potential emerging market segments and their size
 Brussels area ( EU expat) – 100.000
 Babymoon : who wants to travel in the early stage before the baby born
 Business group – after the economic mission in March which will bring more
business man
Change in tourist behavior





Early booking to optain the best price both ticket only and package
Self organized trip
More demand for family travel and Honeymoon
Combine Bangkok with neighboring countries
Repeaters look for unknown region, less touristic
The impact of Asean Economic Community (AEC) on Thailand Tourism
Strenght
Thailand especiallly Bagkok can be proposed as a hub to S/E Asia which will bring more
repeater as well as first visit. Besides Bangkok can be used as a stopover for business
tourism. We can also propose Beach destination in combine with culture tour to Indochine.
Moreover we can workwith neigbour country and Airlines such as Malaysia to combing KL to
Phuket or Samui. Singapore combine beach and culture in the North.
Cruising : to experience different culture in South East Asia destinations.
Weakness
Travellers will stay shorter period in order to have time to explore other regions.
Thailand has to be very creative and enrich Thailand Brand, Telling why Thailand
for the first time , to come back and to stay longer
11
SECTION 2: SWOT Analysis
2.1 Strengths and Weaknesses of Thailand : Marketing mix (compare
to Thailand’s competitors in the market)
Internal environments
- Tourism products and
services (product variety,
quality, attractiveness, etc.)
Strengths
Thailand has a lot of variety in
landscapes (nature, beach, city…),
activities (active, culture,
wellness…) and accommodation
(low budget, luxe…).
- Thailand tourism
infrastructure
(transportation in/between
destinations, etc.)
- Good infrastructure and
accessibility. From Belgium you
have direct flights with Thai
Airways.
- No need to pay for a VISA if you
travel less than 30 days (majority of
tourists)
- Bangkok is a good hub for a stop
over to another Asian destination
or Australia/New Zeeland.
- Thailand is affordable and good
Strong baht VS low euro would
values destination
Make the trip more expensive
- Price (package tour,
accommodation, air fare,
etc.)
-Communication and
promotion programs (sales
promotion, advertising,
public relations,
direct/online marketing,
etc.)
-Channels; online – offline,
retailers, wholesalers
(quality, quantity,
coverage, etc.)
- Thailand is offered by most of the
Belgian tour operators as it is a
popular destination. Mainstream
tour operators as Jetair and
Thomas Cook but as well smaller
niche tour operators as Joker,
Travelworld etc. have a good offer
on Thailand.
- Visitors communicate their selves
about their holiday in Thailand via
social media, there is a lot of word
of mouth publicity.
There is a good offer of websites to
book online (direct) as well as
offline accommodation, and other
elements of a trip.
The offer is wide enough for each
type of traveler.
Weaknesses
Thailand has enough to offer to
please each type of traveler but
this is not known enough. People
link Thailand with culture and
nature in the north and beaches
in the south but there is plenty
more.
- Now there are too many similar
programs of a holiday to Thailand
on the market. The same places
are constantly promoted and
included on round trips. Thailand
still has a lot of unknown
products. These are less touristic
and more for the niche-market or
for repeaters that already visited
the country. Need to push and
expand the communication:
Thailand still has more to offer, all
year round.
12
Internal environments
Strengths
Weaknesses
-Image of Thailand and
Thailand tourism industry
(political stability, safety,
hygiene, eco-friendly, etc.)
-Thailand is seen as a dream
destination, a must-see once in a
lifetime.
- Thailand has very friendly
inhabitants, very helpful and always
smiling.
- People mostly think of Bangkok –
culture and nature in the north
(Chiang Mai- Chiang Rai) – and
beaches in the South (Phuket –
Koh Samui). Those places have
become very touristic, maybe too
touristic for some, what makes it
less interesting to travel to
Thailand. People think it will be
too crowded and they will be
surrounded by tourists.
Capability of tourism
personnel (guides,
hoteliers, drivers, etc.)
- There is a good price/quality offer
of hotels and the offer is very wide.
-Thai people are very friendly and
helpful. Tourists feel welcome and
at ease.
-Problem with local guides: they
are not always professional and
don’t have enough knowledge.the
destination becomes more
popular and more guides are
requested, inhabitants try to
make profit.
Thailand’s crises/negative
issues (political unrest
/safety
issue/environmental issue)
Others..
-If there is political unrest, we see a
news in the media but people easily
forget this.
2.2 Opportunities and Threats in the market that influencing to
Thailand Tourism
Macro-environments
Political environment
(legislation – regulation;
taxation, Social Unrest
etc.)
Opportunities
-Prince Philippe and Princess
Mathilde recently went to Thailand
for a Belgian mission. Good for the
relation between both countries,
good coverage in the media for
Thailand. Increase business travel
Economic environment
(exchange rates, fuel
price, unemployment,
inflation ,etc.)
-The Belgian economy is slightly
recovering and consumers are
gaining more trust.
Social/Cultural
environment (population
age structure, cultural
-Population in Belgium is aging:
more retired people (65+) with
time and money. Life expectancy
Threats
-Devaluation of the Euro
-More unemployment, some labor
factories stop production in Belgium
such as Acelor Mittal Steel producer,
Ford, Opal etc..
-Airport and airplane fuel taxes are
increasing.
- Devaluation of the Euro
-More unemployment, some labor
factories stop production in Belgium
13
Macro-environments
values, demography,
holiday-taking habits,
social concerns, tourist
behavior, etc.)
Technological
environment (internet
usage, social networking
/media usage, smart
phone user, etc.)
Natural environment
(climate changes, etc.)
Accessibility to Thailand
(availability, capacity etc.)
Opportunities
age is raising and people are still
dynamic and healthy at that age.
This is an important target group
for Thailand.
-Young couples, both working as
well choose more frequently for a
long-haul destination.
-The use of social media is
increasing and has a large impact
on travel behavior. People post
their feedback and images of their
holiday online on facebook,
twitter, instagram etc.
Threats
such as Acelor Mittal Steel producer,
Ford, Opal etc..
-Airport and airplane fuel taxes are -increasing. (This threat can be seen as
an opportunity for travel with a
concience to coutries with
environmental protection)
-People are getting more conscious of
-Thailand has enough sustainable
their ecological footprint. Travelling by
accommodation as home stays, eco plane to Thailand from Belgium is not
lodges etc. It is also positive that
really ecologically friendly.
Thai government cares about the
elephant ivory problematic.
-Good accessibility from Belgium
by plane. Thai Airways has direct
flights.
-Cruising is very popular. Some
cruise lines passing by Thailand but
there is potential to have more
cruise companies including
Thailand in their routes.
Others..
SECTION 3: Market segmentation
Please list and describe all market segment available for 2014 with available and practical
details of demographics and psychographics to be used in developing strategies and tactics.
Leisure market:
Size &
growth
Families with 27%
chidren
Segments
mainstream
50%
Preferences/Values/Benefits
Activities for young and old – open
the horizon of children and educate
them in a way during the trip
Sun & beach , relax and like o go back To the same environment not
adventurous
-
Competitors
Carribean
South Africa
USA & Canada
Bali
Europe
Tunesia , Morrocco
Republic Dominican
14
Special interest market:
Segments
Ecotourism
(Responsible
Tourist)
Wellbeing
Size &
growth
20%
10%
Preferences/Values/Benefits
Competitors
Hiking- biking – soft trekking and
other physical (sportive) activities –
culinary workshops – agritourism –
archeological and cultural visits –
wildlife experience – a holiday full
of experiences – respect locals and
their traditions – overnight in
comfortable stays
Detox – health holiday – wellness –
medical holiday – slow travel
Destinations spread all
over the world with a
various offer
Hi-End market: (please specify definition of hi-end from your market)
Size &
growth
Wealthy senior 10%
Segments
Golf
0.5%
DINKS
10%
Preferences/Values/Benefits
Interest in culture , wellness,
Nature –this group can travel all
Year round and stay longer
Interest in large golf courses on
special locations (must be
worthwhile to come to Thailand for
golfing) – combined with beach
holiday - overnight in luxe
accommodations
money to spend – keen to go on
digital detox holiday
Competitors
-
Europepean
destinations
-
Europe
Republic Dominican
Mauritius
Dubai
-
USA
India
Bali
15
SECTION 4: Target segments
- Please list market segments that you plan to target in 2014 by selecting from the available
segments in SECTION 3.
Leisure markets:
Segments
Family
Competitors
Carribean
South Africa
USA &
Canada
Bali
-
Value/Preference
-
Beach
Themepark
Soft
Adventure
Learning
Thailand / TAT’s
Strengths
-
-
Safe and
stable
country
Offering a lot
of variety
Affordable
What to be
improved in
Thailand to
serve these
segments
- Family
packages
easy to
book
- More
family
rooms in
hotels
Special interest markets:
Segments
Ecotourism
(post modern)
Competitors
-
Thailand / TAT’s
Strengths
Malaysia
Indonesia
India
-
Wide offer
What to be improved in
Thailand to serve these
segments
- Better facilities for
cycling/walking
paths, good
signposted.
- Larger offer of
home-stays
Hi-End market:
Segments
Wealthy
Senior
DINKS
Competitors
-
Caribbean
Myanmar
Bali
Maldives
Thailand / TAT’s
Strengths
-
Luxury
accomodation
Good servis
Hospitality
Mix products(
What to be improved
in Thailand to serve
these segments
- Create a privatized
high end
resort/island
16
High social
group ( look
For luxury)
-
Seychelles
Sri Lanka
India
-
traditionl &
modernity
Spa&wellness
SECTION 5 : Tip for Doing Business with TO’s and tourists
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



Creativity
Flexibility
Keep quality/price ratio
Trustworthy
Low season marketing support
SECTION 6 : Trade and Consumer Fair
1) Holiday Fair Brussels 06-10 FEB 2014
105.413 visitors in 2013
2) Vakanz (Luxembourg) 17-19 JAN 2014
25.000 visitors in 2013
) Holiday Fair -10 FEB 2014
SECTION 8: Main Wholesales and TO’s by segment/ niche market
Touroperators
Offers
Website
www.exclusive –destinations.be
www.golfdirect.be
Golf
Exclusive Destinations
www.activegolf.be
Active Golf (T/A)
www.btstravel.be
Golf Direct (T/A)BTS
travel Golf special
(T/A)
Several golf hotels spread in Thailand bookable
15-day Round trip ‘cultural Thailand’
8-day round trip “historical Thailand
7 Plus
Culture
Imagine Travel
7plus.be
Travel Sensation
www.imaginetravel.be
17
Combine
destination
Most T/O who offer
Thailand also offer S/E
asia
Indochina ( Laos+ Vietnam+ Cambodia) mostly not combine
Thailand as the trip will be too long.
Myanmar or Vietnam or Indonesia separately
www.imaginetravel.be
15 day cruise (Bangkok – Malaysia – Vietnam – Bangkok)
www.cruisetravel.be
Aida Cruises
Cruise
(Cruise travel)
11 day cruise (Singapore – Bali – Malaysia – Phuket –
Singapore)
Princess Cruises
(Cruiseaway)
12 day cruise (Singapore – Vietnam – Cambodia – Bangkok –
Ko Samui – Singapore)
Holland America Line
Several cruises in Asia in combination with Thailand (Bangkok
– Phuket – Koh Samui etc. as ports)
www.hollanamericaline.com
www.cruiseaway.be
21 day cruise from Beijing to Bangkok
Wellness
Oceania Cruises
36 day cruise from Bangkok to Rome
www.oceaniacruises.com
Regent 7 Sea Cruises
17 day cruise Bangkok to Mumbai (+ several other cruises in
Asia where Thailand could be included)
www.rssc.com
Seadream
Several cruises in Asia where Thailand is included (Bangkok ,
Phuket, etc.)
www.seadream.com
Royal Caribbean
Several cruises in Asia where Thailand is included (Bangkok,
Phuket etc.)
www.royalcaribbean.com
Travel World
9-day trip Bangkok, including 4 day cruise River Kwai
www.travelworld.be
Rainbow
Cruise with Anantara cruises on River Chao Phraya
www.rainbow.be
Enjoy Paradise
Phuket cruise, combined with other destinations in Asia
www.enjoyparadise.com
Club Med
Club Med village in Phuket
www.clubmed.be
Travel World
7-day trip spa and gastronomy + several wellness and
boutique hotels spread in Thailand
www.travelworld.be
Exclusive Destinations
Several wellness hotels spread in Thailand bookable (no
packages)
www.exclusive-destinations.be
Pegase
Upper class hotels, most of them offering spa services but no
specific wellness offer
www.pegase.be
Rainbow
Up class hotel, most of them offering spa services, but no
specific wellness offer
www.rainbow.be
Up class hotels, most of them offering spa services, but no
specific wellness offer
Uniclam
www.uniclam.be
18
Active/
soft
adventure
18-day group round trip for young people
Anders Reizen
18-day round trip for families
www.andersreizen.be
* 4 active group trips for youngsters (< 26 years), 2 trips are
in combination with neighbor countries Cambodia/Malaysia
* 17-day round trip Thailand & Cambodia for 46+ people
Joker
* 4 active group trips for all ages, 2 trips are in combination
with neighbor countries Laos/Cambodia
www.joker.be
*2 active round trips in Thailand (2 or 3 weeks)
* 2 active round trips in Thailand for families (2 or 3 weeks)
* Cycling trip in South Thailand, 18-days
Djoser
* 2 round trips in Thailand, in combination with neighbor
countries as Laos/ Malaysia
www.djoser.be
* 4 family round trips: 1 adventure, 2 highlights and 1 in
combination with Vietnam and Cambodia
* 1 motor trip in northern Thailand
Koning Aap
* 2 group round trips (2 or 3 weeks)
Koningaap.be
Anders dan Anders
*20-day round trip in small group and luxe accommodation
with sportive activities, nature, temples and visit of local
tribes
www.andersdananders.be
*17-day round trip in small group and luxe accommodation
in northern Thailand with nature, culture and visit of local
tribes
Connections
Continents Insolites
www.connections.be
*9 round trips in Thailand with soft adventure activities, each
focus on different theme/target group: family, honeymoon,
luxe and beach, locals and traditions etc.
www.continents-insolites.com
Other tour operators offering Thailand
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Neckermann: beach holiday, no round trips
Thomas cook: beach holiday (hotel only) + extensions round trip packages
Jetair: modules to create own package + beach holiday (hotel only)
VTB: 2 round trips, classic routes
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