EVENT MARKETING
AWARD FOR EXCELLENCE
2015
Table of Contents
1. Eligibility and Conditions of Entry ............................................................................................................ 3
2. Applicant Details ...................................................................................................................................... 3
2.1 Membership of: .................................................................................................................................. 4
2.2 ISO Certification .................................................................................................................................. 4
2.3 Other Relevant Certification: .............................................................................................................. 4
2.4 Supporting Documents (Items 2.1 to 2.3) as APPENDIX 1 .................................................................. 4
3. Assessment Criteria / Methodology ........................................................................................................ 6
4. Event Details ............................................................................................................................................ 6
5. Event Marketing Initiatives ...................................................................................................................... 6
6. Event History ........................................................................................................................................... 8
7. Checklist ................................................................................................................................................... 9
8. Supporting Documents .......................................................................................................................... 10
9.Deadline for Submission .......................................................................................................................... 11
10.Payment Details ..................................................................................................................................... 11
11.Address for Submission of Forms .......................................................................................................... 11
12.Information & Clarification .................................................................................................................... 11
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EVENT MARKETING AWARD
FOR EXCELLENCE
ENTRY FORM
1. Eligibility and Conditions of Entry

This category is open to industry suppliers that are members of MyCEB and/or
MACEOS or event owners such as NGO’s, associations, government or corporations.

Applicants must be companies that are registered and based in Malaysia.

Events outlined within this application must have occurred during the period
1 January 2013 and 31 December 2014.
2. Applicant Details
Name of Organization:
Nature of Business:
Year of Incorporation:
Postal Address:
Telephone:
Telefax:
Website:
Organisation Type:
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2.1
Membership of:
MyCEB
MACEOS
ICCA
MPI
DMAI
AACVB
UFI
UIA
AFECA
IS0 14001
OHSAS 18001
Other memberships:
2.2 ISO Certification
ISO 9001
2.3 0ther relevant Certification:
2.4 Supporting Documents (Items 2.1 to 2.3) as APPENDIX 1
YES
NO
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I hereby declare and understand the following:
 All information declared here and its supporting documents are true and correct.
 All submissions in no way infringe the copyright laws of Malaysia and are agreeable that all
submission materials are not returnable.
 The judge’s decision shall be final and no correspondence would be entertained.
Name:
Title:
Telephone:
Email:
Authorized Signature
Company
Date:
Stamp
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3. Assessment Criteria / Methodology
Based on measureable event objectives, output and results certified by independent auditors.
4. Event Details
4.1 Event Name
4.2 Event Type : Conference / Exhibition/ Incentive /Meeting/ Event
4.3 Event Date :
4.4 Event Venue:
5. Event Marketing Initiatives
5.1 Provide an overview of your event marketing & communication plan including target audience,
key messaging, communication methodology & strategies.
5.2 Provide outline of promotional tools and media used to reach & communicate to the target
audience i.e. attendees, sponsors and/or exhibitors.
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5.3 Outline any new or innovative event marketing tools or strategies engaged to increase
attendance, sponsorship and/or exhibitors.
5.4 How these initiatives and activities contributed towards event attendance and support i.e.
sponsorship and exhibition sales? How do the results compare with previous years?
5.5 Provide evidence of e vent attendance and results (attendance history, audited attendance
profiles, event marketing materials, web analytics, and sponsorship and exhibition results
against target) as Appendix 2.
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6. Event History
2013 Actual
2014 Target
2014 Actual
Conference
National delegates
International delegates
Exhibition
National trade visitors / buyers
International trade visitors / buyers
Public visitors
Exhibition space sold
National public visitors
International public visitors
Other Business Events - attendance
Sponsorship sales (RM)
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7. Inventive Group Profile
7.1
Event Marketing Plan
Yes
No
7.2
Print media advertising/advertorials
Yes
No
7.3
Trade magazine & journals
Yes
No
7.4
Public relations
Yes
No
7.5
Media releases / editorial
Yes
No
7.6
Media conferences / events
Yes
No
7.7
Radio
Yes
No
7.8
Television
Yes
No
7.9
Website
Yes
No
7.10 Email
Yes
No
7.11 Social media networks
Yes
No
7.12 Printed mail outs
Yes
No
7.13 Industry network / membership
Yes
No
7.14 Promotional booths & displays
Yes
No
7.15 Via sponsors / exhibitors
Yes
No
Others Please specify :
Others Please specify :
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8. Check-list of Supporting Documents (Attached)
APPENDIX 1 consisting of:
Membership Certificates:
MyCEB/MACEOS/ICCA/MPI/DMAI
AAVCB/UFI/UIA/AFECA
Yes
No
ISO Certificates:
ISO 9001/ IS0 14001/OHSAS 18001
Yes
No
Other relevant Certifications
Yes
No
APPENDIX 2 – Evidence of Event
Marketing Initiatives
Yes
No
APPENDIX 3 – Testimonials
Yes
No
APPENDIX 4 – Marketing Plan
Yes
No
APPENDIX 5 – Marketing Tool (Sample)
Yes
No
APPENDIX 6 – Attendance Report
Yes
No
APPENDIX 3 – Company Logo
Yes
No
APPENDIX 4 - Images, JPEG format
(High/Res. 3 copies maximum)
Yes
No
Yes
No
APPENDIX 5 - Marketing Collaterals
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9.
Deadline for Submission
The submission deadline is:
10.
Wednesday, 30th September 2015 at
3.00 p.m.
Payment Details
One category
: RM636.00
Subsequent category : RM318.00 each
*All prices inclusive of 6% GST
Please enclose cheque made payable to Malaysia Convention and Exhibition Bureau
11.
Address for Submission of Forms
Malaysia Business Event Awards
Malaysia Convention and Exhibition Bureau
Suite 22.3, Level 22, Menara IMC
No. 8 Jalan Sultan Ismail
50250 Kuala Lumpur
12.
Information & Clarification
For further information and clarification, please contact:
Mr. Amos Y.C. Wong / Ms. Kogie Loganathan
Email: rawr@myceb.com.my
FOR OFFICIAL USE ONLY
Supporting document received
Yes
No
Date Received
Payment received
Yes
No
Date Received
Remarks
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