1724 Santa Clara Ave. Alameda, CA 94501, 510 521-1743
FOR IMMEDIATE RELEASE
March 4, 2011
Contact: Kellee Hearn
(510) 521-1743 ext. 201 or
khearn@girlsincislandcity.org
Girls Incorporated® of the Island City Presents Peggy Orenstein
“Cinderella Ate My Daughter: Dispatches from the Front Lines of the
New Girlie-Girl Culture”
Book Signing Event at Books Inc. in Alameda
ALAMEDA, CA – On March 22, 2011, Peggy Orenstein, Peggy Orenstein is an
award-winning writer, editor and speaker about issues affecting girls and women.
The author of “Cinderella Ate My Daughter: Dispatches from the Front Lines of
the New Girlie-Girl Culture, will entertain a Q&A session as well as a book
signing beginning at 7:00 p.m. at Books Inc. Books Inc.,1344 Park Street,
Alameda, CA 94501.
Peggy Orenstein is the author, most recently, of Cinderella Ate My Daughter:
Dispatches from the Front Lines of the New Girlie-Girl Culture. Orenstein sets out
to discover the origins and ramifications of this cultural shift obsession with
Disney princesses and predilection for the color pink in our girls today. The
significance of this seemingly-retro trend toward the ultra-feminine, and the role
the ubiquitous marketing machine plays in packaging and promoting it.
Her previous books include The New York Times best-selling memoir, Waiting for
Daisy; Flux: Women on Sex, Work, Kids, Love and Life in a Half-Changed World;
and the best-selling SchoolGirls: Young Women, Self-Esteem and the
Confidence Gap.
A contributing writer for The New York Times Magazine, Peggy has also written
for such publications as The Los Angeles Times, USA Today, Vogue, Elle,
Discover, More, Mother Jones, Salon, O: The Oprah Magazine, and The New
Yorker, and has contributed commentaries to NPR’s All Things Considered. Her
articles have been anthologized multiple times, including in The Best American
Science Writing.
She has been a keynote speaker at numerous colleges and conferences and has
been featured on, among other programs, Nightline, Good Morning America, The
Today Show, NPR’s Fresh Air and Morning Edition and CBC’s As It Happens.
(Visit, http://peggyorenstein.com/books/cinderella.html)
A portion of the proceeds from all sales during the event will be donated to Girls
Incorporated of the Island City.
Girls Inc. of the Island City is the Alameda affiliate of the national organization Girls Inc. Since 1964, Girls
Inc. of the Island City has provided the only program in Alameda designed specifically for girls. Girls Inc.
programs “fill in the gap” on issues that parents and schools don’t always have the time or resources to
cover. At Girls Inc., girls and teens are challenged to explore science, math and computers, examine how
money is earned and invested, and to ask questions about and take leadership roles in the world. The
organization provides more than 25,000 hours of programming each year to girls ages 6 to 18. Girls Inc. also
offers a licensed childcare service called Alameda Island Kids for both girls and boys at seven elementary
schools around Alameda, including Bay Farm, Earhart, Edison, Franklin, Lum, and Otis. For more
information about Girls Inc., visit www.girlsincislandcity.org.
Books Inc.
1344 Park Street
Alameda, CA 94501