to July 2005. He served as Executive Vice President, J. Crew Group and Chief Executive Officer of Popular Club
Plan from 1994 to 1999, and in November 1998, led the sale of Popular from J. Crew to Fingerhut. While at J. Crew
Group, Mr. Rubel was responsible for all licensing and international activities, as well as brand marketing and
served on its Group Executive Committee. Mr. Rubel has also served as President and Chief Executive Officer of
Pepe Jeans USA, and President of the Specialty Division of Revlon. Mr. Rubel served as a Director of Furniture
Brands, Inc. from 2006 to 2008 and has served as a Director of SUPERVALU, INC. since June, 2010.
LuAnn Via is 57 years old and has served as President and Chief Executive Officer of Payless since July 2008.
Prior to joining the Company, she served as Group Divisional President of Charming Shoppes’ Lane Bryant and
Cacique chains from June 2007 to July 2008 and served on the Charming Shoppes’ Group Executive Committee
from January 2006 to July 2008. From January 2006 to June 2007, she served as President of Charming Shoppes’
Catherine Stores. She worked at Sears, Roebuck and Company from 2003 to 2006, serving as Vice President and
General Merchandising Manager for the retailer’s footwear, accessories, fine jewelry and intimate apparel business.
She served as Senior Vice President, General Merchandising Product Development from 1998 to 2003 at Saks, Inc.
And from 1992 to 1998, she served as Executive Vice President at Trade Am International. From 1990 to 1992,
Ms. Via was Senior Vice President and General Merchandising Manager at The Shoe Box/The Shoe Gallery; and
from 1985 to 1990 she served as Divisional Vice President and Merchandise Manager for Accessories, as well as
various other buying positions at the Rich’s Division of Federated Department Stores.
Darrel J. Pavelka is 55 years old and has served as Executive Vice President — Global Supply Chain since
September 2007. Prior to that he served as Senior Vice President — Merchandise Distribution, Planning and Supply
Chain from September 2004 to September 2007. He also served as Senior Vice President — International
Operations and Supply Chain from March 2003 to September 2004, Senior Vice President — Merchandise
Distribution from 1999 to 2003, Vice President of Retail Operations for Division R from 1997 to 1999, Vice
President of Stores Merchandising from 1995 to 1997, Director of Stores Merchandising from 1990 to 1995,
Director of Distribution for Women’s from 1987 to 1990, Manager of Stores Merchandising for Division R from
1983 to 1987, and Manager of the Northeast store expansion from 1980 to 1983.
Douglas J. Treff is 53 years old and has served as the Company’s Executive Vice President and Chief
Administrative Officer since September 2007. Prior to joining the Company, he served as Executive Vice President
and Chief Administrative Officer for Sears Canada, Inc. from 2006 to 2007. From 2000 to 2006 he served as Senior
Vice President and Chief Financial Officer for Deluxe Corporation and from 1990 to 2000, as Chief Financial
Officer and other leadership roles in finance at Wilsons, The Leather Experts, Inc.
Betty J. Click is 48 years old and has served as Senior Vice President — Human Resources for Collective
Brands, Inc. since July 2008. Prior to that, she served as Vice President, HR Operations and Learning and
Development from December 2005 to August 2008 and as Vice President, HR Solutions from June 2002 to
December 2005. Prior to joining Collective Brands, Inc., she spent 21 years with Verizon Communications, Inc.
(formerly GTE) and served in various positions of increasing responsibility from August 1987 to June 2002,
including Vice President — Human Resources Corporate Staff from April 2002 to June 2002 and Executive
Director of Compensation Strategy from July 2000 to April 2002.
Michael J. Massey is 46 years old and has served as Senior Vice President — General Counsel and Secretary
since March 2003. Prior to that, he served as Vice President of International Development during 2001, Vice
President of Contract Manufacturing during 2000, Vice President, Group Counsel Intellectual Property from 1998
to 2000, and Senior Counsel from 1996 to 1998. Prior to joining Collective Brands, Inc., Mr. Massey was an
attorney for The May Department Stores Company from 1990 to 1996.
Douglas G. Boessen is 48 years old and has served as Division Senior Vice President, Chief Financial Officer
and Treasurer since December 2008. He previously served as Vice President, Corporate Controller from 2004 to
2008. From 2000 to 2004, he was Vice President, Financial Planning and Analysis, from 1999 to 2000 he was
Director — Strategic Planning and from 1997 to 1999 he served as Associate Controller for the Company. Prior to
joining Payless, he served as Senior Manager at Arthur Andersen LLP.
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