WORK INSPIRATION: CREATING
CAREER CONVERSATIONS BETWEEN
EMPLOYERS AND YOUNG PEOPLE
Julie Bell Senior Partnership Broker Manager, The Smith Family
Ian Palmer CEO, School Industry Partnerships
24 May 2013
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A National Partnership
A National Partnership
The Smith Family,
the Foundation for
Young Australians
(FYA)
and NAB are the
founding partners
in association with
National
Partnership Broker
Network
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An Employer-Led Campaign …
A National Partnership
• Challenging and
inspiring employers
• Helping students to
discover individual
gifts and talents
Target group: corporate Australia, industry
bodies, regional employers, government
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The initial Australian Pilots –
in their own words:
• Ag Inspirations (Qld)
• Chamber of Commerce (WA)
• Foundation for Young Australians (Vic)
• McDonalds (Qld)
• Queensland Museum
• Tassal (Tas)
• The Smith Family (Qld)
• Woolworths (SA)
• Yamaha (Qld)
• Northern Midlands Council (Tas)
DRAFT - NOT FOR DISTRIBUTION
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Our National Pilots
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Positive Feedback
85% of Young People Agree
85% of Employers Agree
100% of Teachers Agree
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What did I learn?
• Careers are dynamic – changing over time
• About my values and dreams
• Live to work or work to live!!
• “It’s OK to change my mind”
• Balance between life and work
• Usefulness to others – the common good
• My next steps – short or long term!!
• Opportunities and barriers to look out for now and into
future
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Relevance to me…..
Work Inspiration helped me:
• in my studies and personal life
• get a job
• better understand more about my intended
pathway/career
• to progress my own career development
• think about my longer term career plans and
dreams
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For discussion
• Reflect on your own career journey.
Who or what inspired you?
• Can you recall a time when a student
becomes inspired, and then reengages in their learning?
• What impact did or could this have?
The Roadmap
Research
Showcase
Events
2011
Pilots
2012/13
• Verify the UK success and corporate leadership
• Mick Keay British Telecom/BitC
• 7 events, / Qld, NSW, Vic, SA / 1000 participants
• National partnership oversees pilots in multiple
States/Territories.
• Based on core framework with local variations
• Build Australian evidence base via evaluation tools
The Roadmap
National
Campaign
2013
Corporate
Leadership
National
Rollout
• Official launch of the national partnership - TSF, FYA, NAB
• Target CEOs, HR and CSR leadership levels at Big
Conversation event on 8 August 2013
• Student voice the focus of the BC event
• Inclusive program, backed by leading corporates as
supporting partners
• Website
• Free web based resources
• National employer involvement campaign
Why?
“The world for young people has changed forever”
• Changing labour
market demands for
youth
• School to work
pathways
• Career development,
work exposure and
pathways exploration
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What is Work Inspiration?
• Originated in UK www.workinspiration.com
• Employer-led: rewarding opportunities for young
people: career conversations and hands-on
experiences using the 3 Insights tools
• Opportunities for all young people, particularly
those who need it most
• 2-5 days across a range of work areas or with a
cluster of networked employers.
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Work Inspiration: the 3 Insights
85% of Young People Agree
85% of Employers Agree
100% of Teachers Agree
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What’s in it for employers and staff?
• Workforce ‘pipeline’
• Developing skills and boosting the staff morale
• Building networks
• Changing perceptions
• Building a youth friendly workplace culture
• Career conversations with young Australians
• Being recognised as an innovator amongst
peers
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Work Inspiration inspires young
people to:
• Think and act about career futures
• Make more informed decisions about
career and learning pathways
• Explore the wealth of careers in a business,
industry or region
• Commit to a pattern of study that sets them
on the road to success
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Once inspired,
young people will:
• Have a greater understanding of employer
expectations, workplace culture and career
pathways in the industry
• Become powerful advocates for the industry,
multiplying messages through their social
networks
• Become more employable young people better
equipped to make informed decisions about
their future career paths
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Career Development & Work
Inspiration
Based on quality Career Conversations:
- A 2 way dialogue
- Sharing ideas and experiences
- Offering information and insights
…which require
Dialogue + Reflection + Application
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The role of schools/educators
• Students are fully briefed and prepared
• Relevance to career plans
• Application and reflection of career
conversations
• Career development findings (insight 3) fed
back to employee – career board, video,
gallery
• A letter of thanks to the employer – stating
their key learning outcomes
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For discussion
What can schools/educators do to
support the adoption of WI by employers
and regions?
How can schools complement the
strategies embedded in WI with pre and
post activities?
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How can you support WI?
• By raising awareness and interest with employers - from
the corner store to the corporate boardroom.
• What industry associations can you get interested?
• What creative and innovative ideas do you have to
support WI Australia?
• Can you help spearhead the awareness raising in
education circles, so we can build a community of policy
and decision makers ready to accelerate the adoption
across the country?
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What’s next?
 IP Rights
√
 National partners + corporate partner √
 Australian Pilots and evaluation √
 Employer Forums and Masterclass: May 2013 √
 www.workinspiration.com.au
 Campaign resources – coming soon
 Additional national partner sponsorship
 Big Conversation event/launch: 8 August 2013
What’s Next?
• Find out more about Work Inspiration in the UK
www.workinspiration.com
• Watch other WI Pilot videos on YouTube:
- WI Program - McDonalds
http://www.youtube.com/watch?v=eiHPYZfB92s
- WI Program Pilot Qld – The Smith Family
- http://www.youtube.com/watch?v=7lv_5yc26MI
- Ag Inspirations
http://www.youtube.com/watch?v=EA0-yFFqhSk
And more!
• Join the national campaign – express your interest
to the national partners by sending an email to
info@workinspiration.com.au
• Contact your local Partnership Broker – find their
details at
transitions.youth.gov.au/sites/transitions
• Chat to your industry broker or pilot employers
• Conduct an internal ‘conversation’ event about
Work Inspiration amongst your employees or
network
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Thanks
Julie Bell
Julie.bell@thesmithfamily.com.au
M: 0468 987 793
Ian Palmer
ian@schoolsindustry.com.au
M: 0419 018 232
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