211 1 2 1 3 3 1 2 SERVQUAL 182 ( ) 21 Anderson (p < 0.05) 21 20 (p < 0.05) SERVQUAL 2007;12:211-9 [1] [5] [4] [6] PZB SERVQUAL [1] Parasuraman PZB 1985 [2] Parasuraman [2] [3] 413 Parasuraman 500 2007 1 2 2007 8 21 1988 22 2007 8 3 SERVQUAL 1991 [7] Parasuraman 212 SERVQUAL [8] (tangibles) (reliability) SERVQUAL (responsiveness) (assurance) (empathy) Parasuraman SERVQUAL ( SERVQUAL ) ( 21 1-7 ) [9] [10,11] O'Connor 1 4 Shewchuk 7 Carney 1-7 SERVQUAL 1 4 [12] 7 Anderson [14] ( ) [13] Anderson Zwelling SERVQUAL ( 572 ( ) ) (primary data) [1] Parasuraman SERVQUAL 182 [7] SERQUAL 2004 1 2004 ( 6 ) Cronbach’s α DeVellis 0.70 0.60 213 [15] 70% Cronbach’s α 0.95 0.98 ( ) 6.0 (5.9 ) (5.9 ) (5.8 ) 5.6 (6.8) 1-7 (6.4) t ( - ) (0.8) (0.7) ( ) (1.3) (1.2) (1.0) 60% ( (1.0) (1.0) ) (0.9) (p = 0.007) 55.5 17 85 54.2 (p = 72.5% 0.246) t (p < 21 0.05) 52.8% 44.0% 29.7% p = 0.210 20 (p < 0.05) 85% 16.5% 10.0% 30% 21 20% 60% ( 40% 23.6% (eastern ECOG) cooperative oncology group 30.8% 3 17.42 17.6% 2 ( ) 5 16.53 81.8% 61 6 ( ) 45% 40 19.66 ( ) (p < 0.05) 1 (8.76) 60% 2 ( ) 2 (p < 0.05) 23.37 24.60 (p < 0.05) 16.02 ) 214 (N = 182) (%) ( ) 40 41-60 ( ) 61 (%) 70 (38.5) 112 (61.5) 46 (25.3) 136 (74.7) 19 (10.4) 93 (52.6) 65 (36.7) 5 52 (28.6) 87 (47.8) 43 (23.6) 68 (38.0) 111 (62.0) 3 96 (52.7) 60 (33.0) 26 (14.3) ( ) ( 6 6 ( ) 4 ( 2.2) 178 (97.8) 80 (44.0) 54 (30.0) 48 (26.0) 26 (14.3) 156 (85.7) ) 143 (84.1) 27 (15.9) 12 ( 2 2 ( ) 132 (72.9) 49 (27.1) 1 ) 148 (81.8) 33 (18.2) 1 21 (11.5) 30 (16.5) 20 (11.0) 17 ( 9.3) 9 ( 5.0) 94 (51.6) 4 ( 2.2) 178 (97.8) 96 (53.6) 83 (46.4) 3 79 (43.4) 86 (47.3) 17 ( 9.3) 11 ( 6.2) 33 (18.8) 54 (30.7) 43 (24.4) 35 (19.9) 6 46 (25.3) 136 (74.7) 71 (39.0) 111 (61.0) 96 (53.6) 83 (46.4) 3 111 (61.0) 71 (39.0) 79 (43.4) 86 (47.3) 17 ( 9.3) ECOG = eastern cooperative oncology group ECOG ECOG ECOG ECOG 0 1 2 3 41 (22.5) 56 (30.8) 53 (29.1) 32 (17.6) 215 t Pair t p 6.4 6.4 6.6 6.1 6.8 6.8 6.8 6.8 6.8 6.7 6.7 6.5 6.7 6.7 6.8 6.7 6.8 6.6 6.7 6.7 6.7 6.5 6.7 6.5 6.2 6.6 ( 0.8 1.0 0.9 1.2 0.5 0.6 0.5 0.5 0.6 0.6 0.7 0.9 0.7 0.7 0.6 0.6 0.6 0.8 0.7 0.7 0.7 0.7 0.8 0.9 1.2 0.8 5.6 5.3 5.6 6.0 6.0 5.8 6.0 6.0 6.0 5.9 6.0 5.6 5.8 5.9 6.0 5.9 5.8 6.0 6.0 5.8 5.9 5.8 5.8 5.8 5.7 5.8 1.1 1.4 1.3 1.1 1.0 1.2 1.1 1.1 1.2 1.1 1.2 1.3 1.2 1.2 1.1 1.1 1.2 1.2 1.1 1.2 1.2 1.1 1.3 1.2 1.2 1.2 < 0.001 < 0.001 < 0.001 0.210 < 0.001 < 0.001 < 0.001 < 0.001 < 0.001 < 0.001 < 0.001 < 0.001 < 0.001 < 0.001 < 0.001 < 0.001 < 0.001 < 0.001 < 0.001 < 0.001 < 0.001 < 0.001 < 0.001 < 0.001 < 0.001 < 0.001 0.8 1.3 1.2 0.5 0.8 1.0 0.9 0.8 0.8 0.8 0.9 1.0 1.0 0.9 0.9 0.8 1.0 0.7 0.8 0.9 0.9 0.7 0.9 0.8 0.8 0.9 1.2 1.4 1.3 0.8 1.1 1.2 1.1 1.1 1.2 1.1 1.2 1.3 1.2 1.2 1.1 1.1 1.2 1.1 1.1 1.2 1.2 1.2 1.2 1.2 1.1 1.2 ) (p > 0.05) 31.3% 20.8% (6.0 ) ( ) 216 ( ( ) 40 41-60 61 14.45 (12.45) 0.248 16.53 ( 3.89) < 0.001 ( ( 6.27 ( 4.00) 7.54 ( 5.85) 0.120 0.200 4.14 ( 4.82) 0.392 8.76 ( 3.75) 0.021 8.82 ( 4.00) 0.294 Adjusted R = 0.208 p 4.43 ( 3.42) 0.199 8.73 ( 4.33) 0.046 ) ) 2 ) 0.231 0.008 7.11 ( 5.90) 19.66 ( 7.26) ( R = 0.313 p 2 2 6 6 2 ) 23.37 ( 3.13 ( 11.44 ( 24.60 ( 16.02 ( 7.54) 8.44) 8.55) 9.09) 7.01) 0.002 0.712 0.184 0.008 0.024 14.31 ( 12.13 ( 9.53 ( 6.27 ( 7.91) 7.34) 9.53) 7.99) 0.073 0.101 0.197 0.434 F = 2.97 30 [16] 21 [17] [16] 19.2% 53.3% 61.0% 39.1% 23.6% 5 t 20 (p < 0.05) (6.7 ) (6.6 ) 217 0.1 (5.7 (6.0 ) ) 6.79) 0.3 (6.00 6.05) Lumby 2 8.73 [18] [19] 2 2 ( 6.62 ( ) 2 ) ( Hill 6.63 [19] 0.01 5.53 5.91 ) 0.38 2 [20] ( 61 18.1%) 40 (19.7 ) 61 40 61 (6.8 ) ) 40 (6.5 0.30 5.7 5.6 ( ) 0.1 23.37 (p < 0.05) (p < 0.05) 24.60 16.02 (p < 0.05) 61 61 40 Lumby SEVQUAL [18] 29 (p < 0.05) 21 ( 83 45.6%) 8.8 20 (p < 0.05) [21] ( 6.63 6.61 0.02 ) ( ) 5.87 0.00 ( ) 182 ( 6.86 218 11. Brown TJ, Churchill GC, Peter JP. Research note: improving the measurement of service quality. J 1. Anderson EA, Zwelling LA. Measuring service quality Retailing 1993;69:127-39. at the University of Texas M.D. Anderson Cancer Center. Int J Health Care Qual Assur 1996;9:9-22. 12. O'Connor SJ, Shewchuk RM, Carney LW. The great 2. Parasuraman A, Zeithaml VA, Berry LL. A conceptual gap. Physicians' perceptions of patient service quality model of service quality and its implication for future expectations fall short of reality. J Health Care Mark 1994;14:32-9. research. J Marketing 1985;49:41-50. 13. 3. 2004;5:1-18 2001 4. De Man S, Gemmel P, Vlerick P, et al. Patients' and personnel's perceptions of service quality and patient 14. Andersen R, Newman JF. Social and individual satisfaction in nuclear medicine. Eur J Nucl Med Mol determinants of medical care utilization in the United Imaging 2002;29:1109-17. States. Milbank Men Fund Q Health Soc1973;51:95124. 5. Uzun O. 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Measuring service quality: a reexamination and extension. J Marketing 1992;56:5568. 21. ( 1998:8-12 ) 219 Analysis of the Gap Between Expectations of Service Quality and Satisfaction with Services Among Inpatients with Cancer 1 2 Nan-Yung Hsu, Wen-Chen Tsai , Pei-Tseng Kung , 1 3 Wei-Yin Kuo , Chih-Yi Chen, Cheng-Chieh Lin 3 Division of Chest Surgery, Department of Family Medicine, China Medical University Hospital; 1 2 Department of Health Services Management, China Medical University; Department of Healthcare Administration, Asia University, Taichung, Taiwan. P u r p o s e . To analyze the factors associated with the gap between inpatient cancer patients’ expectations of medical service quality and their satisfaction with services performed. Methods. We applied the PZB (Parasuraman, Zeithaml, and Berry) gap model, and used a modified SERVQUAL questionnaire to investigate the perception of service quality among 182 inpatient cancer patients in a medical center. The questionnaire consisted of five dimentions (21 items) and patients’ characteristics (including predisposing factors, enabling factors and need factors). The related factors affecting the gap between expections and satisfaction were examined using a multiple regression model. R e s u l t s . We found that the expectations of service quality were higher than the satisfaction in all five dimensions (tangibles, responsiveness, reliability, assurance, empathy); the differences between expectations and satisfaction were significant (p < 0.05). Furthermore, the differences between expectations of and satisfaction with 20 of the 21 items were statistically significant (p < 0.05). In addition, according to multiple regression analysis, sex, age, commercial medical insurance coverage, duration of disease, and types of cancer significantly affected the differences between expectations and satisfaction of cancer patients undergoing inpatient treatment (p < 0.05). C o n c l u s i o n . Gap analysis and assessment by the SERVQUAL scale can be used to investigate cancer inpatients’ perception of service quality. The results of this study could be used as a reference for medical staff to improve the quality of medical services. ( Mid Taiwan J Med 2007;12:211-9 ) Key words gap analysis, inpatient cancer patient, service quality Received : 2 January 2007. Revised : 3 August 2007. Accepted : 21 August 2007. Address reprint requests to : Pei-Tseng Kung, Graduate Institute of Healthcare Administration, Asia University, 500 Liou-Feng Road, Wufeng, Taichung 413, Taiwan.