[1] Parasuraman [2] [3] [1] [4] [5] [6] PZB SERVQUAL PZB 1985

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211
1
2
1
3
3
1
2
SERVQUAL
182
(
)
21
Anderson
(p <
0.05)
21
20
(p < 0.05)
SERVQUAL
2007;12:211-9
[1]
[5]
[4]
[6]
PZB
SERVQUAL
[1]
Parasuraman
PZB
1985
[2]
Parasuraman
[2]
[3]
413
Parasuraman
500
2007
1
2
2007
8
21
1988
22
2007
8
3
SERVQUAL
1991
[7]
Parasuraman
212
SERVQUAL
[8]
(tangibles)
(reliability)
SERVQUAL
(responsiveness)
(assurance)
(empathy)
Parasuraman
SERVQUAL
(
SERVQUAL
)
(
21
1-7
)
[9]
[10,11]
O'Connor
1
4
Shewchuk
7
Carney
1-7
SERVQUAL
1
4
[12]
7
Anderson
[14]
(
)
[13]
Anderson
Zwelling
SERVQUAL
(
572
(
)
)
(primary
data)
[1]
Parasuraman
SERVQUAL
182
[7]
SERQUAL
2004
1
2004
(
6
)
Cronbach’s α
DeVellis
0.70
0.60
213
[15]
70%
Cronbach’s α
0.95
0.98
(
)
6.0
(5.9
)
(5.9
)
(5.8
)
5.6
(6.8)
1-7
(6.4)
t
(
-
)
(0.8)
(0.7)
(
)
(1.3)
(1.2)
(1.0)
60% (
(1.0)
(1.0)
)
(0.9)
(p = 0.007)
55.5
17
85
54.2
(p =
72.5%
0.246)
t
(p <
21
0.05)
52.8%
44.0%
29.7%
p = 0.210
20
(p < 0.05)
85%
16.5%
10.0%
30%
21
20%
60%
(
40%
23.6%
(eastern
ECOG)
cooperative oncology group
30.8%
3
17.42
17.6%
2
(
)
5
16.53
81.8%
61
6
(
)
45%
40
19.66
(
)
(p < 0.05)
1
(8.76)
60%
2
(
)
2
(p < 0.05)
23.37
24.60
(p < 0.05)
16.02
)
214
(N = 182)
(%)
( )
40
41-60 ( )
61
(%)
70 (38.5)
112 (61.5)
46 (25.3)
136 (74.7)
19 (10.4)
93 (52.6)
65 (36.7)
5
52 (28.6)
87 (47.8)
43 (23.6)
68 (38.0)
111 (62.0)
3
96 (52.7)
60 (33.0)
26 (14.3)
(
)
(
6
6
(
)
4 ( 2.2)
178 (97.8)
80 (44.0)
54 (30.0)
48 (26.0)
26 (14.3)
156 (85.7)
)
143 (84.1)
27 (15.9)
12
(
2
2
(
)
132 (72.9)
49 (27.1)
1
)
148 (81.8)
33 (18.2)
1
21 (11.5)
30 (16.5)
20 (11.0)
17 ( 9.3)
9 ( 5.0)
94 (51.6)
4 ( 2.2)
178 (97.8)
96 (53.6)
83 (46.4)
3
79 (43.4)
86 (47.3)
17 ( 9.3)
11 ( 6.2)
33 (18.8)
54 (30.7)
43 (24.4)
35 (19.9)
6
46 (25.3)
136 (74.7)
71 (39.0)
111 (61.0)
96 (53.6)
83 (46.4)
3
111 (61.0)
71 (39.0)
79 (43.4)
86 (47.3)
17 ( 9.3)
ECOG = eastern cooperative oncology group
ECOG
ECOG
ECOG
ECOG
0
1
2
3
41 (22.5)
56 (30.8)
53 (29.1)
32 (17.6)
215
t
Pair t
p
6.4
6.4
6.6
6.1
6.8
6.8
6.8
6.8
6.8
6.7
6.7
6.5
6.7
6.7
6.8
6.7
6.8
6.6
6.7
6.7
6.7
6.5
6.7
6.5
6.2
6.6
(
0.8
1.0
0.9
1.2
0.5
0.6
0.5
0.5
0.6
0.6
0.7
0.9
0.7
0.7
0.6
0.6
0.6
0.8
0.7
0.7
0.7
0.7
0.8
0.9
1.2
0.8
5.6
5.3
5.6
6.0
6.0
5.8
6.0
6.0
6.0
5.9
6.0
5.6
5.8
5.9
6.0
5.9
5.8
6.0
6.0
5.8
5.9
5.8
5.8
5.8
5.7
5.8
1.1
1.4
1.3
1.1
1.0
1.2
1.1
1.1
1.2
1.1
1.2
1.3
1.2
1.2
1.1
1.1
1.2
1.2
1.1
1.2
1.2
1.1
1.3
1.2
1.2
1.2
< 0.001
< 0.001
< 0.001
0.210
< 0.001
< 0.001
< 0.001
< 0.001
< 0.001
< 0.001
< 0.001
< 0.001
< 0.001
< 0.001
< 0.001
< 0.001
< 0.001
< 0.001
< 0.001
< 0.001
< 0.001
< 0.001
< 0.001
< 0.001
< 0.001
< 0.001
0.8
1.3
1.2
0.5
0.8
1.0
0.9
0.8
0.8
0.8
0.9
1.0
1.0
0.9
0.9
0.8
1.0
0.7
0.8
0.9
0.9
0.7
0.9
0.8
0.8
0.9
1.2
1.4
1.3
0.8
1.1
1.2
1.1
1.1
1.2
1.1
1.2
1.3
1.2
1.2
1.1
1.1
1.2
1.1
1.1
1.2
1.2
1.2
1.2
1.2
1.1
1.2
)
(p > 0.05)
31.3%
20.8%
(6.0
)
(
)
216
(
( )
40
41-60
61
14.45 (12.45)
0.248
16.53 ( 3.89)
< 0.001
(
(
6.27 ( 4.00)
7.54 ( 5.85)
0.120
0.200
4.14 ( 4.82)
0.392
8.76 ( 3.75)
0.021
8.82 ( 4.00)
0.294
Adjusted R = 0.208
p
4.43 ( 3.42)
0.199
8.73 ( 4.33)
0.046
)
)
2
)
0.231
0.008
7.11 ( 5.90)
19.66 ( 7.26)
(
R = 0.313
p
2
2
6
6
2
)
23.37 (
3.13 (
11.44 (
24.60 (
16.02 (
7.54)
8.44)
8.55)
9.09)
7.01)
0.002
0.712
0.184
0.008
0.024
14.31 (
12.13 (
9.53 (
6.27 (
7.91)
7.34)
9.53)
7.99)
0.073
0.101
0.197
0.434
F = 2.97
30
[16]
21
[17]
[16]
19.2%
53.3%
61.0%
39.1%
23.6%
5
t
20
(p < 0.05)
(6.7
)
(6.6
)
217
0.1
(5.7
(6.0
)
)
6.79)
0.3
(6.00
6.05)
Lumby
2
8.73
[18]
[19]
2
2
(
6.62
(
)
2
)
(
Hill
6.63
[19]
0.01
5.53
5.91
)
0.38
2
[20]
(
61
18.1%)
40
(19.7
)
61
40
61
(6.8
)
)
40
(6.5
0.30
5.7
5.6
(
)
0.1
23.37
(p < 0.05)
(p < 0.05)
24.60
16.02 (p < 0.05)
61
61
40
Lumby
SEVQUAL
[18]
29
(p < 0.05)
21
(
83
45.6%)
8.8
20
(p < 0.05)
[21]
(
6.63
6.61
0.02
)
(
)
5.87
0.00
(
)
182
(
6.86
218
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219
Analysis of the Gap Between Expectations
of Service Quality and Satisfaction with
Services Among Inpatients with Cancer
1
2
Nan-Yung Hsu, Wen-Chen Tsai , Pei-Tseng Kung ,
1
3
Wei-Yin Kuo , Chih-Yi Chen, Cheng-Chieh Lin
3
Division of Chest Surgery, Department of Family Medicine, China Medical University Hospital;
1
2
Department of Health Services Management, China Medical University; Department of Healthcare
Administration, Asia University, Taichung, Taiwan.
P u r p o s e . To analyze the factors associated with the gap between inpatient cancer
patients’ expectations of medical service quality and their satisfaction with services
performed.
Methods. We applied the PZB (Parasuraman, Zeithaml, and Berry) gap model, and used a
modified SERVQUAL questionnaire to investigate the perception of service quality
among 182 inpatient cancer patients in a medical center. The questionnaire consisted of
five dimentions (21 items) and patients’ characteristics (including predisposing factors,
enabling factors and need factors). The related factors affecting the gap between
expections and satisfaction were examined using a multiple regression model.
R e s u l t s . We found that the expectations of service quality were higher than the
satisfaction in all five dimensions (tangibles, responsiveness, reliability, assurance,
empathy); the differences between expectations and satisfaction were significant (p <
0.05). Furthermore, the differences between expectations of and satisfaction with 20 of
the 21 items were statistically significant (p < 0.05). In addition, according to multiple
regression analysis, sex, age, commercial medical insurance coverage, duration of
disease, and types of cancer significantly affected the differences between expectations
and satisfaction of cancer patients undergoing inpatient treatment (p < 0.05).
C o n c l u s i o n . Gap analysis and assessment by the SERVQUAL scale can be used to
investigate cancer inpatients’ perception of service quality. The results of this study
could be used as a reference for medical staff to improve the quality of medical services.
( Mid Taiwan J Med 2007;12:211-9 )
Key words
gap analysis, inpatient cancer patient, service quality
Received : 2 January 2007.
Revised : 3 August 2007.
Accepted : 21 August 2007.
Address reprint requests to : Pei-Tseng Kung, Graduate Institute of
Healthcare Administration, Asia University, 500 Liou-Feng Road,
Wufeng, Taichung 413, Taiwan.
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