SCHEDULE OF EVENTS
SEPTEMBER 23 to 26, 2015
HONOLULU, HAWAII
*updated August 24, 2015
Go To our EventBrite Link to Purchase ala carte tickets for Breakfast, Keynote Lunches and/or Optional events
https://www.eventbrite.com/e/2015-aaf-western-region-leadership-conference-tickets-17907335322
WEDNESDAY, SEPTEMBER 23, 2015
“TEAM BUILDING, RECREATIONAL THERAPY DAY #1”
Go to the following link to view available optional activities.
www.activitysaleshawaii.com/aafwrc2015/
TIME
1pm - 1:20pm
EVENT/DESCRIPTION/VENUE
Complimentary “Hula Show” Performance
Discover the beauty of Hawaiian hula
VENUE:
From 3pm
ALA MOANA SHOPPING CENTER, Center Stage (next door to hotel)
Hotel Room Check-In
*inquire with hotel on early check in availability
3pm to 5:30pm
“Happy Hour Begins” next door at :
VENUE: ALA MOANA SHOPPING CENTER, 1450 Ala Moana Boulevard, Honolulu, Hawaii 96814
Get Special Drink and Appetizer Specials at the following Restaurants:
SHIROKIYA
5:30p-9pm. (2ND Floor, Yataimura Beer Garden)
Get $1/beer and Japanese Appetizers
http://www.shirokiya.com/output/guide/
Venue:
SHIROKIYA, located in the Ala Moana (Shopping) Center, Mall Level 2, Macys Wing, Level 3E
ROMANO’S MACARONI GRILL
3pm-6pm, 8p-10p (Bar/Lounge only)
Get discounted tapas, pizzas and special prices on house wines, draft, domestic and imported beer.
http://www.alamoanacenter.com/Dining/Romanos-Macaroni-Grill
Venue:
ROMANO’S MACARONI GRILL - located in the Ala Moana (Shopping) Center, Upper Level 4A, Ho’okipa Terrace
WEDNESDAY, SEPTEMBER 23, 2015 (cont’d)
TIME
EVENT-DESCRIPTION-VENUE
3pm to 5:30pm
“Happy Hour Begins” next door at:
VENUE: ALA MOANA SHOPPING CENTER, 1450 Ala Moana Boulevard, Honolulu, Hawaii 96814
Get Special Drink and Appetizer Specials at the following Restaurants:
TSUKIJI FISH MARKET & RESTAURANT
4pm-8:30p (Bar/Lounge only)
If you like fish, this is the place to go for pupus (appetizers). Ahi Poke, Maguro Tataki, Salmon with Ponzu, Ahi Belly, and Fried
Maguro are some of the sample offerings. Ask about their $5 drink specials.
About Tsukiji Fish Market http://tsukijis.com/lounge/
MAP http://www.alamoanacenter.com/Dining/Tsukiji-Fish-Market-and-Restaurant
Venue:
TSUKIJI FISH MARKET & RESTAURANT - located in the Ala Moana (Shopping) Center
Upper Level 4A, Ho’okipa Terrace
LONGHI’s
3pm-7p (Bar/Lounge only)
A must visit for the fabulous ocean view alone. Enjoy award-winning cuisine in a Mediterranean, open-air dining atmosphere with tropical ambiance. Happy Hour
drink specials include select Martinis and Cocktails for just $5. Beers from $4; Food specials include Zucchini Fritta $7.50; Jump Shrimp Cocktail $8; Eggplant
Parmesan $8; Calamari Fritta $8.50; Seared Filet Mignon Carpaccio $9; Chopped Greek Salad $8; Portobello & Spinach Cannelloni $7;
About Longhi’s http://longhis.com/alamoana-happy-hour-drinks/
Venue:
LONGHI’s - located in the Ala Moana (Shopping) Center
Mall Level 2, Ewa Wing – Take elevator from Mall Level parking deck behind Banana Republic
4pm to 6pm
Information/Conference Registration Desk Open
*door prize donation drop off area
Hosted by: AAF-Hawaii, AD 2 Honolulu & Hawaii Pacific University
Venue:
ALA MOANA HOTEL, location to be announced
5:30pm to 8pm
Sharing the Aloha - OPTIONAL EVENT:
“Happy Hour with Ad 2 Honolulu at the Mai Tai Bar”
Presented by: AD 2 Honolulu
A special outing for our early conference attendees presented by Ad 2 Honolulu. The Mai Tai Bar is one of the most popular destinations for
pau hana's (aka Happy Hour) in Honolulu, enjoyed by both locals and visitors alike. Voted one of the best live music venues of the year. Relax
on one of their plush, tropical seats and sip on a refreshing icy Mai Tai while listening to the sounds of live, local music by some of Hawaii's
hottest talents in an open-air bar atmosphere. No host cocktails and appetizers are available for purchase.
About Mai Tai Bar http://www.maitaibar.com/honolulu/about.php
Venue:
The Ala Moana Shopping Center, THE MAI TAI BAR*
Upper Level 4, Ho’okipa Terrace
*a short 5-7 minute walk from the hotel next to the Shopping Center
THURSDAY, SEPTEMBER 24, 2015
“TEAM BUILDING/RECREATIONAL THERAPY DAY #2”
Check out these events* chaperoned by some of the members of AAF-Hawaii.
*must sign up by Monday, Sept. 21 via “EventBrite”.
7am to 10am
“Hiking at the Makapuu Lighthouse”
Our AAF-Hawaii President, Pat Monick will be your hiking guide to check out the Makapuu Lighthouse Trail (aka Kaiwi Scenic Shoreline) – an
easy to moderate hike on a paved trail. It offers stunning views of the Makapuu Beach, Koko Head, the Windward Coast as well as the neighbor
islands of Lanai and Molokai. The Makapuu Lighthouse is a beautiful landmark which was built in 1909 and though automated, is still in use
today.
$15 charge includes ground transportation, water and a light snack. (7 person limit).
*meet in the Lobby of the Ala Moana Hotel no later than 7am.
9:30am to 3pm*
“A Day in Haleiwa Town - Shopping, Lunch and
Maybe even some Paddle Boarding too!”
Take a relaxing drive to historic Haleiwa Town on the North Shore of Oahu. Haleiwa traces its roots to the 1900s as a sugar industry town. The
town is filled with local style and country ambience as well as cool surf shops, boutiques, understated restaurants and charming art galleries.
Rich with island history, Haleiwa is now the social and artistic hub of the North Shore of Oahu. Your AAF-Hawaii Board member Tour hosts, Tori
Abe & Kanani Imai will whisk you away to this quaint country town, give you insider tips on shopping & dining, and set you up with beach
rentals footsteps away.
$5 charge is for ground transportation and includes the tour chaperone. No host lunch. (8 person limit).
*meet in the Lobby of the Ala Moana Hotel no later than 9:30am.
Here are some of the sample Beach rental rates:
Paddle Board $7 first hour, $5 each additional hour; Single Kayak: $10 first hour, $7 each additional hour
Double Kayak: $15 first hour, $7 each additional hour; Short Board (-7 ft): $5 first hour, $5 each additional hour
Long Board (+7 ft.): $7 first hour, $6 each additional hour; Body Boards: $3 first hour, $2 each additional hour
Surf Lessons & Stand Up Paddle Boarding Lessons also available
7am to 3:30pm*
“Hawaii’s Hollywood Backlot Tours at Kualoa Ranch”
Ad 2 Honolulu Board Member, Trey Takahashi will escort you to experience our familiar Ka’a’awa Valley, known as Hollywood’s “Hawaii
Backlot”, to see where over 50 of Hollywood’s biggest blockbuster movies and TV shows were film, get on a Jungle Expedition Adventure, an
Ocean Voyage Tour, or even tour of one of Hawaii’s Fishponds & Tropical Gardens. This Package includes our Kualoa Ranch’s signature “all-youcan-eat” Ranch buffet lunch!
$110 charge includes admission, ground transportation, and a buffet lunch. (7 person limit).
*meet in the Lobby of the Ala Moana Hotel no later than 7am.
11am to 2pm*
“Hawaiian Cultural Classes: Ukulele Instrument & Lei Making”
AAF Hawaii Board Member Sid Louie will escort you on to the Waikiki Trolley to attend complimentary Hawaiian Cultural Classes at the Royal
Hawaiian Shopping Center in famous Waikiki. $4 charge for ground transportation. Meals not included. (10 person limit)
**class and transportation limitations apply.
$4 charge is for ground transportation only. Meals not included. (10 person limit).
*meet in the Lobby of the Ala Moana Hotel no later than 11am.
12n to 1pm
UKULELE INSTRUMENT CLASS
Venue: ROYAL HAWAIIAN CENTER, Helumoa Hale Guest Services & Heritage Room
Learn basic chords and songs as you strum Hawai'i's best-known string instrument, introduced to the islands in the 1870s from Portugal. 25
instruments and music books are provided, but you are welcome to bring your own, or purchase one at Bob's 'Ukulele at Royal Hawaiian
Center. Instructors Wainani Yim and Puake'ala Mann are seasoned performers who share favorite songs and simple chords.
1pm to 2pm
LEI MAKING CLASS
Venue: ROYAL HAWAII CENTER, Building A, Level 1
Making, giving and wearing flower lei is synonymous with Hawaiian hospitality. Naomi Wahinekaupua Braine, owner of Aunty Bella’s Lei Stand,
shares the kui method of stringing flowers using special lei needles, usually 10 inches in length. Seasonal flowers, string and lei needles are
provided.
THURSDAY, SEPTEMBER 24, 2015 (cont’d)
TIME
EVENT-DESCRIPTION-VENUE
Go to the following link to view available other optional activities (no host)
www.activitysaleshawaii.com/aafwrc2015/
1pm - 1:20pm
Complimentary “Hula Show” Performance
Discover the beauty of Hawaiian hula
VENUE:
From 3pm
ALA MOANA SHOPPING CENTER, Center Stage (next door to Hotel)
Hotel Room Check-In
*inquire with hotel on early check in availability
3pm to 6pm
Information/Conference Registration Desk Open
*door prize donation drop off area.
Hosted by: AAF-Hawaii, Ad 2 Honolulu & Hawaii Pacific University
Venue:
THE ALA MOANA HOTEL, location to be announced
4pm to 5pm
Western Region Executive Board Meeting
Western Region Executive Board Officers, Governors & Lt. Governors Only
Venue:
To be announced
5:30p-8pm
Sharing the Aloha “Welcome Reception & Club Gift Exchange Party” (Open To All)
Presented by: AAF District 13/AAF-Hawaii/AD 2 Honolulu
Meet & Greet with fellow conference attendees. Win Prizes by participating in the Share the Aloha Ice Breaker Game and the Club Gift
Exchange Game where you exchange small gifts with other fellow AAF Western Region Clubs. Limited complimentary light pupus (appetizers)
provided. No Host Cocktails. Exotic drinks like the Lava Flow, Pina Colada or Mai Tai start from just $4.99 . Glasses of Chardonnay or Cabernet
start from just $4.95 a glass.
Venue:
The Ala Moana Shopping Center, ISLANDS FINE BURGERS & DRINKS RESTAURANT
Upper Level 4A, Ho’okipa Terrance
*(5-7 minute walk - next door to the hotel)
About Islands http://www.alamoanacenter.com/Dining/Islands-Fine-Burgers-and-Drinks
Map https://www.google.com/maps/place/Islands+Restaurant/@21.290794,-157.842517,15z/data=!4m2!3m1!1s0x0:0x7528f8d3da93d30a
*No charge. Open to all. No Host Cocktails.
**all clubs must bring a small token gift that represents their club or city to exchange with other AAF member clubs.
FRIDAY, SEPTEMBER 25, 2015
TIME
EVENT-DESCRIPTION-VENUE
7:30am to 12:15pm
Information/Conference Registration Desk Open
*door prize donation drop off area
Hosted by: AAF-Hawaii, Ad 2 Honolulu & Hawaii Pacific University
Venue:
THE ALA MOANA HOTEL, The Foyer of The Garden Lanai Room
7:30am to 9am
Continental Breakfast
Venue:
THE ALA MOANA HOTEL, The Garden Lanai Room
*Must show all-access Conference Name Tag Pass for entry
9am to 11:30am
“Opening Session”
Sharing the Aloha –
Welcome, Opening Remarks, State of the AAF
Keynote Speaker:
JAMES EDMUND DATRI, President & CEO, American Advertising Federation
“Best Club Idea Competition - Idea Sharing”
“AAF Jeopardy”
This is your Club’s chance to shine! Moderated by some of the current and past Western Region Board Executive Team.
Come and share a success you have had as a Club in the last year. The “Best Ideas” can cover a range of topics including successful programs
and events you have hosted, membership drives that have worked to bring interest to your Club and new members, planning and board
strategies that have made you more effective as a team. The audience will vote and the Club voted with the “Best Idea” wins a valuable prize.
Then, partake in “AAF Jeopardy”, a live Jeopardy Game with all questions and answers all about AAF hosted by Joanne Schecter, AAF Executive
Vice President – Club Services.
Venue:
THE ALA MOANA HOTEL, The Garden Lanai Room
11:30am to 12n
Break
Luncheon Registration for Non-Conference Attendees
Venue:
THE ALA MOANA HOTEL, Foyer of The Garden Lanai Room
FRIDAY, SEPTEMBER 25, 2015 (cont’d)
TIME
EVENT-DESCRIPTION-VENUE
12n to 1:15pm
Sharing the Aloha - Keynote Lunch:
“The Hawaiian Airlines Story”
Presented by: AAF District 13/AAF-Hawaii/AD 2 Honolulu
https://www.eventbrite.com/e/the-hawaiian-airlines-story-luncheon-featuring-avi-mannis-senior-vice-president-hawaiian-airlines-tickets-17992523121?ref=estw
Hawaiian has led all U.S. carriers in on-time performance for each of the past 10 years (2004-2013) as reported by the U.S.
Department of Transportation. Consumer surveys by Condé Nast Traveler, Travel + Leisure and Zagat have all ranked Hawaiian
the highest of all domestic airlines serving Hawai‘i.
Now in its 86th year of continuous service, Hawaiian is Hawai‘i’s biggest and longest-serving airline, as well as the largest
provider of passenger air service from its primary visitor markets on the U.S. mainland. Hawaiian offers non-stop service to
Hawai‘i from more U.S. gateway cities (11) than any other airline, along with service from Japan, South Korea, China, Australia,
New Zealand, American Samoa and Tahiti. Hawaiian also provides approximately 160 jet flights daily between the Hawaiian
Islands, with a total of more than 200 daily flights system-wide
Speaker:
AVI MANNIS, Senior Vice President of Marketing, Hawaiian Airlines
Venue:
THE ALA MOANA HOTEL, The Garden Lanai Room
*Must show all-access Conference Name Tag Pass for entry
1:15pm to 1:30pm
Break
1:30pm to 2:15pm
“District Meetings”
Sharing the Aloha - Breakout Session #1–
*All Clubs Members Must attend their respective District Meeting
Venue:
THE ALA MOANA HOTEL, see assignments below
District
District 11 –
District 12 –
District 13District 14 District 15 2:15pm to 2:30pm
Break
Room Assignment
Plumeria Room, 2nd Floor
Pakalana Room, 2nd Floor
to be announced
The Garden Lanai
The Garden Lanai
FRIDAY, SEPTEMBER 25, 2015 (cont’d)
TIME
EVENT-DESCRIPTION-VENUE
2:30pm to 3:15pm
Sharing the Aloha - Breakout Session #2a “Membership Retention & Recruitment”
Increasing membership is every Club’s goal. But what’s in it for your members? Why should they want to join, and more importantly, stay in
your Club? In this session, you will learn about how to recruit new members and retain current members. We will discuss what it takes to
provide value to your prospective members so that they want to get involved, and what it takes to keep members interested, engaged and
coming back year after year.
Session Leader:
KATHY MITCHELL, Western Region Vice Chairman; Past Governor, District 14
Venue:
THE ALA MOANA HOTEL, The Plumeria Room
2:30pm to 3:15pm
Sharing the Aloha - Breakout Session #2b “American Advertising Awards – New Category Structure & List Review”
If you missed this session at the National Conference in Las Vegas, our National American Advertising Awards Chair will share and review
important updates on how new category structure and list. He will go over all the changes for 2015-16 (and there are a lot).
Session Leader:
GEORGE RIDDELL, National Chair, American Advertising Awards
Venue:
THE ALA MOANA HOTEL, The Pakalana Room
3:15pm to 3:30pm
Break
3:30pm to 4:15pm
Sharing the Aloha - Breakout Session #3a –
“Discovering AAF Resources & Benefits”
Did you know that as a member of AAF, you have a wealth of information available to you on the AAF Membership website? In this special
password protected area of the AAF site, you can access proven tips, resources and tools to help make Club management easier. In this session
you will learn how to navigate the Membership area of the site, see examples of the types of content and resources housed there, and be able
to ask questions about how to leverage this valuable information to achieve success for your Club.
Session Leader:
PEARL FORD-FYFFE, Secretary/Treasurer, Western Region Executive Board; Chair, AAF District 12; Executive Director, AAF & Ad2 Tucson
Venue:
THE ALA MOANA HOTEL, The Plumeria Room
FRIDAY, SEPTEMBER 25, 2015 (cont’d)
TIME
EVENT-DESCRIPTION-VENUE
3:30pm to 4:15pm
Sharing the Aloha - Breakout Session #3b –
“American Advertising Awards – Tips and Proven Ideas to Get Generate More Entries”
For most clubs, the American Advertising Awards is the largest activity of the year and a major contributor to Club revenues. In this session, our
Veteran District 15 (and Los Angeles) ADDY Chair Mark Landon will share important insights on how to increase entries to make your
competition more successful. If you are participating in the American Advertising Awards, this is a MUST attend session.
Session Leader:
MARK LANDON, AAF District 15 ADDY Chair, Past Governor, District 15 and Past Western Region Chair.
Venue:
THE ALA MOANA HOTEL, The Pakalana Room
6:30pm to 9pm
Sharing the Aloha - OPTIONAL EVENT:
“Winos in Waikiki” – $30/per person*
Presented by: AD 2 Honolulu
*$30 - must sign up online and pre-pay by Wed, Sept. 23, 11:59pm HST
**$40 – Sign ups received after Thurs, Sept. 24
***limited to the first 50 people who sign up/pay
https://www.eventbrite.com/e/winos-in-waikiki-presented-by-ad-2-honolulu-tickets-17988396779
Ad 2 Honolulu cordially invites you to celebrate the first official conference night with a BANG! Enjoy a simple wine tasting under a colorful
showoff of fireworks poolside at one of the Hawaii’s trendiest hotels, The Modern Honolulu. Enjoy a sampling of selected wines, network and
enjoy the evening views of Waikiki Beach. It’s the perfect way to kick-start your weekend in Honolulu! Make sure you get there for the 7:45pm
spectacular fireworks show overlooking Waikiki Beach that lasts approximately 7 minutes long.
Your admission fee includes:
•
Sampling of a selected red and white wines, provided by The Modern Honolulu
•
Two (2) complimentary drink tickets good for a glass of wine, beer or choose from a special limited variety of alcoholic and nonalcoholic beverages.
•
Assorted tapas (while supplies last)
*Meet in Hotel Lobby from 5:45p to 6:15pm - Ad 2 Honolulu guides will escort attendees over to the venue.
Venue:
THE MODERN HONOLULU HOTEL
1755 Ala Moana Boulevard
*15 minute walk from The Ala Moana Hotel or 7 minute taxi ride)
https://www.google.com/maps/place/The+Modern+Honolulu/@21.2848583,-157.8393489,15z/data=!4m2!3m1!1s0x0:0xaea4e77ba1190dad
9pm to closing
“Aloha Dance Night”
Sharing the Aloha - OPTIONAL EVENT:
*Must be 21 years and over only please. Dress code: Men must wear collared shirt. No shorts or flip flops.
**$10 cover charge; pay at the door
Get down and dance to the music to your favorite dance hits with your fellow AAFers.
Look for the AAF Western Region Conference section area.
Venue:
THE ALA MOANA HOTEL, Rumours Night Club, (1st floor of the Ala Moana Hotel)
SATURDAY, SEPTEMBER 26, 2015
TIME
EVENT-DESCRIPTION-VENUE
7:30am to 9am
Continental Breakfast
Venue:
THE ALA MOANA HOTEL, The Garden Lanai Room
*Must show all-access Conference Name Tag Pass for entry
8am to 9:45am
Information/Conference Registration Desk Open
Hosted by: AAF-Hawaii, Ad 2 Honolulu & Hawaii Pacific University
Venue:
THE ALA MOANA HOTEL, The Foyer of the Garden Lanai Room
8:30am to 9:15am
Sharing the Aloha - Breakout Session #4a –
“Club President’s Forum”
This is the key session for Club Presidents, President Elects and/or Incoming Presidents. Joanne Schecter, AAF’s Executive VP of Club Services,
will share important insights and help you learn how to successfully preside over your Club. Whether you are already in a Club President role, or
preparing for a future role, you will receive valuable information on how to manage an accountable Club Board, how to develop responsible
and action oriented committees, how to leverage Club Services for ideas and trouble-shooting, and how to run your Club like a business, so that
it is set up to be productive and fun.
Session Leader
JOANNE SCHECTER, Executive Vice President – Club Services, American Advertising Federation
Venue:
THE ALA MOANA HOTEL, The Plumeria Room
8:30am to 9:15am
Sharing the Aloha - Breakout Session #4b –
“National Advertising Standards – Legal & Ethical Compliance Issues”
We all have experience dealing with legal disclaimers such as those required when publishing advertising for employment, automotive, housing
or finances. This discussion will take us further. We will be looking at the FTC's crackdown on testimonials, social media and how deceptive
advertising is increasingly disguising itself across a host of platforms. You will come away better prepared to help guide your clients away from
pitfalls which could damage their brand.
NOTE: The overview you received is not legal advice but a compilation of current third party resources. Please seek a licensed Attorney within your venue to determine how knowledge from this
talk might best be applied to your fact scenario.
Session Leader:
DIANE RAMES, Senior Paralegal, Law Offices of John F. Prentice; Governor, District 14
Venue:
THE ALA MOANA HOTEL, The Pakalana Room
8:30am to 9:15am
Sharing the Aloha - Breakout Session #4c –
“Executive Directors Forum”
This exclusive forum is for all Executive Directors to discuss the unique challenges of managing day to day club operations. The group will be able
to ask questions about issues they often face and share best practices to be successful in their roles of serving local AAF chapters and members.
Session Leader
PEARL FORD-FYFFE, Secretary/Treasurer, Western Region Executive Board; Chair, AAF District 12; Executive Director, AAF & Ad2 Tucson
Venue:
THE ALA MOANA HOTEL, The Garden Lanai Room
SATURDAY, SEPTEMBER 26, 2015 (cont’d)
TIME
EVENT-DESCRIPTION-VENUE
9:15am to 9:30am
Break
9:30am to 11am
Sharing the Aloha - Breakout Session #5 “Club Round Table Sessions”
A must attend event for anyone involved in Club leadership or committee work. Take part in informal round table discussions with Club Leaders
who have had experience in, and share, the same challenges each Club and leader confronts.
You will spend an allotted period of time at each table so you can benefit from discussions around all of these important Club Management
topics. Come with your questions and ideas ready!
Moderator:
JOANNE SCHECTER, Executive Vice President – Club Services, American Advertising Federation
Our Round Table Topics and Session Leaders will be:
CLUB ACHIEVEMENT - Lynnae Hornbarger - Past Governor, District 14 & Rik Shiki, Past Western Region Chair & Past Governor, District 11
PROGRAMS - Christal Gammill, Governor, District 11
SUCCESSFUL COMMITTEES/VOLUNTEERISM – Joyce Mireault - Lt. Governor, District 12; Past Central Region Chair
FINANCIAL & FISCAL RESPONSIBILITIES – Pearl Ford-Fyffe - Secretary/Treasurer, Western Region Executive Board; Chair, AAF District 12;
Executive Director, AAF & Ad2 Tucson
Venue:
THE ALA MOANA HOTEL, The Garden Lanai
11am to 11:15am
Break
11:15am to 12n
Sharing the Aloha - Breakout Session #6a –
“Public Service – How to choose the right one for your Community”
Former National Public Service Award Winner, Ad 2 Honolulu, will share the process that has made them so successful. Learn how to approach
choosing a public service client, developing strategic and creative solutions to address the client opportunity, and then executing flawlessly for
results. If you are a Club that wants to explore Public Service, or be more successful at it, you must attend this session and hear about what has
made this team a winner year after year.
Session Leader:
Tai Leong Matsuoka, Past Ad 2 National Chair
Venue:
THE ALA MOANA HOTEL, The Pakalana Room
SATURDAY, SEPTEMBER 26, 2015 (cont’d)
TIME
EVENT-DESCRIPTION-VENUE
11:15am to 12n
“Strategic Planning”
Sharing the Aloha - Breakout Session #6b–
The journey is always easier if everyone uses the same map, agrees upon the same route and negotiates the detours with the same caution. In
this session, you will learn how to develop a plan of action for your club addressing both long and short term needs with an emphasis on
developing SMART tactics (specific, measurable, attainable, realistic and timely.) The result will be a plan framework that can be tweaked and
finalized with your board and other club stakeholders.
PRESENTER:
RIK SHIIKI, Past Western Region Chair; Past Governor, District 11
CHRISTAL GAMMILL, Governor, District 11,
Venue:
THE ALA MOANA HOTEL, The Plumeria Room
11:45am-1pm
Information/Conference Registration Desk Open
Luncheon Registration for Non-Conference Attendees
Venue:
THE ALA MOANA HOTEL, Foyer of The Garden Lanai Room
12n to 12:30pm
Break
12:30p to 1:45pm
Sharing the Aloha – Keynote Lunch:
“Doing Business in a Shifting Market Place”
Presented by: AAF District 13/AAF-Hawaii/AD 2 Honolulu
A panel of Hawaii based business leaders from different industry backgrounds who will discuss the challenges they face in today’s market, and
what they’ve done to remain successful. Moderated by Hawaii Business Magazine Editor, Steve Petranik.
TO PURCHASE TICKETS
https://www.eventbrite.com/e/2015-aaf-western-region-leadership-conference-tickets-17907335322
Moderator
STEVE PETRANIK, Editor, Hawaii Business Magazine
http://www.hawaiibusiness.com/
Panelists:
JOHN SERENI, Management Supervisor, MVNP for the Hawaii Visitors & Convention Bureau
http://www.hvcb.org/
KEVIN INN, President, Better Home and Gardens Real Estate Advantage Realty
http://www.betterhawaii.com/
PANELIST #3 - TBA
Venue:
THE ALA MOANA HOTEL, The Garden Lanai Room
*Must show all-access Conference Name Tag Pass for entry
SATURDAY, SEPTEMBER 26, 2015 (cont’d)
TIME
EVENT-DESCRIPTION-VENUE
1:45p to 2pm
Break
2pm to 2:45pm
Sharing the Aloha - Breakout Session #7a –
“How to effectively use Social Media for your club”
Presented & Sponsored by:
Twitter. Facebook. Google+. Instagram. Pinterest. Linkedin. YouTube. Tweet! Re-tweet! Friend me! Like this! Pin this! Hashtag
it! Subscribe! What? If you would like to grow your club by increasing exposure and engage with your community but don't know where to
start? Hawaii’s premiere Social media professionals Melissa Chang and Crystal Yamasaki will help guide you and much more.
Session Leaders:
MELISSA CHANG, APR. Vice President & Buzzmaster, Adsteamz, Inc.
CRYSTAL YAMASAKI, Director of Communications & Marketing Maven, Adsteamz, Inc.
http://www.adstreamz.com/
Venue:
THE ALA MOANA HOTEL, The Pakalana Room
2pm to 2:45pm
“Fundraising”
Sharing the Aloha - Breakout Session #7b –
Fundraising is at the heart of every Club. In this session, you will learn about how to develop programs, sponsorships and events that can help
raise funds and drive Club revenues. From thinking about low cost, high value events, to finding amazing guest speakers that will attract
members and non-members alike, to developing comprehensive sponsorship programs, this breakout will provide ideas and tips for maximizing
your fundraising efforts.
Session Leader
MARESA THOMPSON, Governor, AAF District 12
Venue:
THE ALA MOANA HOTEL, The Pikake Room
2:45pm to 3pm
Break
3pm-4:15pm
AAF Western Region Business Meeting – Closing Session
Mandatory for all Conference attendees. Fall business meeting. All Clubs must attend. Roll will be taken. Take Group Photo with all Conference
attendees, your District and fellow club members.
Venue:
THE ALA MOANA HOTEL, The Garden Lanai Room
SATURDAY, SEPTEMBER 26, 2015 (cont’d)
TIME
EVENT-DESCRIPTION-VENUE
4:30pm – 5:30p
“Ad 2 Club Forum”
Sharing the Aloha - Breakout Session #8 –
This exclusive forum is for all Ad 2 clubs, “a Hawaiian Happy Hour format” to discuss the unique challenges going on in their market. The group
will be able share ideas about and issues they often face and share best practices to be successful in their roles of serving their members and
community.
Session Leader
MICHELE BURCHFIEL, Past President, AD 2 Honolulu
JESSICA PANG, Past President, Ad 2 Honolulu
Venue:
THE ALA MOANA HOTEL, The Pakalana Room
7pm to 9pm
Sharing the Aloha - OPTIONAL EVENT:
“Waikiki Evening Trolley Ride”
*Meet in Hotel Lobby of THE ALA MOANA HOTEL at 6:30pm.
Walk over to Ala Moana (Shopping) Center to board trolley @ Stop #13
Take an evening one hour Trolley ride through famous Waikiki. Feel free to get off and on (cost $2/per to get back on again) and head back to
the hotel or venture out at any time. Last Trolley Leaves Waikiki back to ALA MOANA (SHOPPING) CENTER at 9:30pm.
Catch the Waikiki Trolley- Pink Line FROM Ala Moana (Shopping) Center
Get on at ALA MOANA CENTER = Stop #13
Get off at ALA MOANA CENTER = Stop #12
Transportation Cost: $2/per way. Waikiki Trolley – Pink Line
http://www.waikikitrolley.com/shopping-tour/
HELPFUL LINKS
Conference Host Hotel – Site Map
http://aafwesternregion.org/HAWAII2015/files/The_Ala_Moana_Hotel_Site_Map.pdf
Ala Moana Shopping Center –
Site Map to Stores and Restaurants
http://www.alamoanacenter.com/App_Images/AMC-Maps_Listings.pdf