Mass Media, Culture, Sports, Tourism and Youth
Chapter
20
Mass Media, Culture, Sports, Tourism and Youth
20.1
Mass Media
Mass Media has emerged as a huge source of information during the last 2 decades.
The entire broadcasting network and the print industry have undergone revolutionary
changes and the size of Mass Media Sector in terms of out reach has become huge.
The entire Mass Media in Pakistan is structured in two broad administrative and
financial categories, the public and the private sector.
The Electronic Media in terms of terrestrial structure has been denominated by the
Public owned media Pakistan Television Corporation and Pakistan Broadcasting
Corporation. The country’s terrestrial TV network is the 100% monopoly of PTV which
reaches ordinary homes through a network of 102 transmitters and Rebroadcast
Stations (RBS) connected to seven Television Stations throughout the county. The
PTV signals reach Pakistani homes through a simple antenna. The Medium Wave and
Short Wave Radio network is also owned and controlled by the State. Pakistan
Broadcasting Corporation (PBC) has 27 Medium Wave Radio Stations and 16 FM
Stations. The configuration of Electronic Media under this category is quite complex.
This includes: Satellite TV Channels operating from Pakistani soil under the PEMRA
licensing; Satellite Channels operating from abroad; Cable TV providers; FM
broadcasters and mobile TV operators.
Policy Framework
•
Gradual switch over to digital technology in electronic media.
•
Availability of International Satellite Channels through cable to all households
in the country.
•
To provide 100% Radio and TV coverage through cable to all households with
thrust on remote and less developed areas of the country.
•
Strengthening and enhancing the partnership between the public and private
sector in radio and TV programme production and transmission.
•
Strengthening the existing training institutions and creation of new academies
and Universities.
During the year 2009-10, the revised allocation for Mass Media was Rs 450 million
which will be fully utilized by June, 2010 while the proposed allocation for the year
2010-11 for the sector is Rs 465.9 million. The sub-sector wise allocation and
utilization status is given in table 20.1.1:
Annual Plan 2010-11
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Mass Media, Culture, Sports, Tourism and Youth
Table 20.1.1 Mas Media: Allocation and Utilization (2009-10 and 2010-11)
(Rs Million)
Subsector
Revised
Allocation
2009-10
34.8
Utilization
2009-10
PSDP
2010-11
34.8
3.3
PTVC
181.7
181.7
358.7
PBC
216.6
216.6
121.2
APP
16.9
16.9
24.7
Total
450
450
507.9
Ministry of
Information and
Broadcasting
Review of Annual Plan 2009-10
Pakistan Television Corporation (PTVC): The revised allocation for PTVC during the
year 2009-10 was Rs181.7 million which will be consumed fully by June, 2010. TV
Station Multan consumed an amount of Rs 28.0 million on civil works. All the electronic
equipment of the station has been acquired and installed and the station is in operation
in a temporary building of Radio Pakistan Multan. Permanent TV station building is
under construction. The rebroadcast Stations in AJK at Jura, Atmaqam, Karan,
Dudhniyal, Sharda and Kel utilized an amount of Rs 65.0 million on civil works.
Similarly progress on construction work continued on Rebroadcast Stations in Kohat,
Badin, Kharan, Bar Khan, and MianChannu. The transmitters and other allied
equipment for most of these rebroadcast stations have been imported and will be
installed as soon as the buildings are completed. All of these rebroadcast stations
have been initiated on identification of public representatives of the respective areas
where TV signals were not received. The coverage of PTV signals through terrestrial
network is 100 percent but there are still some left out valleys and pockets where PTV
signals through terrestrial network are not received. The digitalization program of PTV
is also underway.
Pakistan Broadcasting Corporation (PBC): Radio Pakistan received an amount of
Rs. 216 million during the year 2009-10. The major project for replacement of two
shortwave transmitters and aerial system at Karachi utilized Rs 83 million on civil
works and equipment. The shortwave transmitters are being replaced for improving the
quality of world service programs of PBC. Under the balancing and modernization
program of Radio Pakistan, equipment was replaced at various radio stations of PBC
and the project consumed Rs 25.0 million during the year. The project of Pakistan
Broadcasting Academy and IT Center at Islamabad, has been completed up to 80
percent. Up-gradation of 10 KWMW transmitter to 100 KWMW at Larkana and
replacement of three 100 KWMW transmitters at Muzaffarabad, Hyderabad and
Multan consumed about Rs 52.0 million on equipment and minor civil works.
Associated Press of Pakistan (APP): An amount of Rs 16.9 million has been utilized
by the Electronic News Gathering project of APP on purchase of equipment. Pilot
project has been launched from APP Headquarters at Islamabad and provincial
headquarters of Karachi, Lahore and Peshawar.
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Mass Media, Culture, Sports, Tourism and Youth
Ministry of Information and Broadcasting: The feasibility reports for Media
University and National Press Club Islamabad have been completed. The PC-Is of
both the projects are being prepared on the basis of PC-II studies. The Planning and
Monitoring Cell of Ministry of Information and Broadcasting monitored the progress of
ongoing projects of the Ministry.
Annual Plan 2010-11
The total allocation for the sector will be Rs 507.88 million, of which Rs 121.2 million
will go to Radio Broadcasting and Rs 358.71 million to Pakistan Television
Corporation. A major chunk of this amount will be spent on ongoing projects.
Pakistan Television Corporation (PTVC): An amount of Rs 358.71 million has been
proposed for ongoing projects of PTV. The major allocation of Rs 134.4 million is for
completion of TV Station Multan building. An amount of Rs 32.9 million have been
proposed for Rebroadcast Station Mian Channu for completion of civil works and
fabrication of tower. Besides this Rs 12.3 million each has been proposed for News
Bureau Larkana and Rebroadcast Station Pooran for purchase of equipment and civil
works. Rs 9.0 million each have been proposed for RBS at Jaglot, Astor, Shigar, Kotli
Satiian for civil works. Rs. 7.4 million each have been earmarked for RBS at
Karimabad, Chilas, Gakuch and Khaplu. These RBS are in advanced stages of
completion. Rs. 56.0 million have been provided to six on-going projects of
rebroadcast stations in AJK.
Pakistan Broadcasting Corporation (PBC): Rupees 121.2 million have been
proposed for four major ongoing projects of Radio Pakistan. The major allocation of
Rs 64.8 million has been made for completion of two shortwave transmitters and aerial
system project at Karachi. Similarly Rs 24.7 million have been proposed for the
replacement project at Muzaffarabad, Hyderabad and Multan for purchase of
transmitters. Rs 29.7 million have been provided for completion of the upgradation of
Larkana Project.
Associated Press of Pakistan (APP): Rupees 24.7 million have been proposed for
Electronic News Gathering Services, Islamabad for purchase of equipment and
expanding the service to other cities also.
Ministry of Information and Broadcasting: An amount of Rs 3.3 million has been
earmarked for the Planning and Monitoring Cell of the Ministry of Information and
Broadcasting for monitoring the physical progress of all the ongoing projects.
20.2
Culture Sports Tourism and Youth
The Culture, Sports, Tourism and Youth Sectors are looked after by different Ministries
yet they are mutually interlinked and interdependent. These sectors are provided
separate PSDP allocations under the respective ministries and thus their development
activities are undertaken in isolation of each other. Since the sectors of Culture,
Sports, Tourism and Youth have a cross-cutting impact and mutually cohesive scope,
they have been dealt under one title. The policy in the sector is to preserve, restore
and conserve all archaeological and historical monuments from tourism point of view.
The idea is to develop these sites as tourist products as well as protect them for
posterity. In addition, tourist facilitation services are also being provided in various
potential areas.
In the Sports sub-sector the key policy is to provide sporting facilities at district and
tehsil level for engaging Youth in constructive activities and keep them off the streets.
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Mass Media, Culture, Sports, Tourism and Youth
Small sports stadium and complexes are under construction throughout the country.
For promotion of hockey synthetic turfs are being laid while for indoor games and
provision of boxing facilities in the country Gymnasium Halls are being provided in
major cities. For provision of recreational and vocational training facilities Youth
Development Centers are under implementation at various places.
During the year 2009-10, the revised allocation for Culture, Sports, Tourism and Youth
is Rs. 585 million which will be fully utilized by June, 2010 while the proposed
allocation for the year 2010-11 is Rs. 783.1 million. The sub-sector wise allocation and
utilization status is given below in table 20.2.1.
Table 20.2.1 Culture, Sports, Tourism and Youth: Allocation and Utilization
(2009-10 and 2010-11)
(Rs Million)
Sub-sector
Revised Allocation
2009-10
Utilization
2009-10
Allocation
2010-11
Culture
250
250
353.9
Sports
200
200
229.6
Tourism
100
100
125.00
Youth
35
35
74.5
Total
585
585
783.1
Review of Annual Plan 2009-10
Culture: The culture sub-sector was allocated Rs 250.0 million which is expected to
be utilized by June 2010. The major thrust was on preservation, conservation and
restoration of historical and archeological sites and monuments throughout the
country. Preservation and restoration works continued on major monuments like
Rohtas Fort, Shahdara Complex of Monuments Lahore, archeological sites from Taxila
to Swat, Mehr Garh sites and Hiran Minar. The project for establishment of Pak-China
Friendship Center with the assistance of Chinese grant is nearing completion. Civil
works have been completed up to 80 percent while the project has so far consumed an
amount of Rs 2329 million including Chinese grant of Rs 2000 million. The project is
expected to be completed by end of the year 2010. Preliminary survey and study for
preparation of conservation plan for 52 historical monuments of Multan and Uch Sharif
was completed and PC-Is for these sites are under preparation. Upgradation and
rehabilitation of Quaid-e-Azam’s birth place at Karachi was completed. The Awan-eQuaid building at F-9 Park, Islamabad has been inaugurated. Civil works of the
building are almost complete and some finishing works are in progress. Among the
new initiatives launched during the year 2009-10 are preparation of database of
paintings/art works at PNCA, Islamabad, and Establishment of a laboratory for
restoration of damaged paintings, renovation and rehabilitation of Iqbal Manzil and
archaeological excavations at Toba Tek Singh.
Sports: The revised allocation for sports sub-sector was Rs 200 million which will be
utilized in full by June, 2010. Civil works continued on Boxing Gymnasia at Islamabad,
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Mass Media, Culture, Sports, Tourism and Youth
Quetta, Peshawar and Karachi. Prefabricated roof structure has been imported and
laid in Karachi while for other gymnasia the roof structures are being imported. The
synthetic hockey turfs at Sukkur, Sibbi and Sheikhupura are also underway. The base
and sub-base have been completed. The major initiatives launched during the year
are mega sports complexes at Sukkur and Narowal at a cost of Rs. 1.5 billion.
Preliminary works on both the projects have been initiated. Work continued on sports
stadia and complexes throughout the country such as sports stadia at Patoki, Nankana
Sahib, Bannu, Dadu, Lora Lai, Zhob, Chaman, Pishin, Mianwali, Upper Dir, Sanghar,
Chunnian, Mastung and Chakwal. The new initiatives launched during the year 200910 include players’ hostel, seating steps and synthetic hockey turf at Shaheed Zulfiqar
Ali Bhutto Complex, Mirpur Khas, Sports Complex at Dera Ismail Khan, upgradation of
existing football stadium at Qasim Bagh Multan and renovation of swimming pool at
Pakistan Sports Board, Islambad.
Tourism: The revised allocation for tourism was Rs 100 million which is expected to
be utilized by June 2010. The projects for updation of tourism studies and
development of websites will be completed by June 2010. Civil works on bus terminal
at Nankana Sahib is in advance stages of completion. Similarly tourist facilitation
centers at Quetta and Peshawar are also making headway. During the year work on
the following new projects was started: Tourist Facilitation Centers at Lahore, Karachi,
Quetta, Muzaffarabad, Islamabad and rehabilitation of PTDC motel at Moenjodaro.
Youth: The revised allocation for youth sub-sector is Rs 35 million which includes Rs
15.0 million for Youth Development at Karachi. The civil works are at advance stages.
The mobile literacy youth computer program consumed Rs 5.0 million and computer
training was provided to youth in remote and far flung areas of the country. They were
also provided computers after training. Youth Development Centers at Gwadar, Gilgit
and Sukkur have been initiated. Preliminary works have been done and the projects
are making progress.
Annual Plan 2010-11
The allocation for Culture, Sports, Tourism and Youth Sectors is 13 percent higher
than the revised allocation. The thrust during the year 2010-11 will be on speedy
completion of ongoing projects and particularly those which have consumed more than
80% of the total capital cost. Only those new initiatives have been accommodated in
the Plan which has a national impact.
Culture: An amount of Rs 353.9 million has been proposed mostly for ongoing
projects for the year 2010-11. Pak-China Friendship Center at Islamabad will be
completed during the year and the local component of Rs 45.3 million has been
allocated. An amount of Rs 8.2 million each has been proposed for the project of
preservation, conservation and restoration of Mehr Garh sites, rehabilitation and
cultural tourism at Moenjodaro, Shahdara Complex of Monuments archaeological sites
from Taxila to Swat, Hiran Minar and Water Tank, database of paintings and laboratory
for restoration of damaged paintings. An amount of Rs 32.7 million has been proposed
for feasibility study of National Center for Performing Arts at Islamabad. The new
initiatives proposed to be launched during the year are feasibility study for
development of walled city of Multan under Pak-Italian debt SWAP agreement,
preservation and restoration of shrine and mosque of Musa Pak Shaheed at Multan
and Uch Sharif and beautification of Qila Kohna Qasim Bagh area at Multan and other
schemes of Southern Punjab for which an amount of Rs 164.6 million has been
provided. The creative works for National Monument Museum, Islamabad will be
completed and opened for public.
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Mass Media, Culture, Sports, Tourism and Youth
Sports: The sports sub-sector will be provided Rs 229.6 million for ongoing and some
new initiatives. Boxing gymnasium at Islamabad, Quetta, Peshawar and Karachi have
been proposed about Rs 40 million for making progress on civil works. An amount of
Rs 8.2 million each has been earmarked to Sports complex at Sukkur and Narowal.
Other projects which are expected to be completed by June 2011 include: Sports
Medicine Center at Islamabad, Sports Stadium at Patoki, sports stadium at Nankana
Sahib, residential flats at Islamabad, Hockey stadium at Bannu, Malakhra Stadium at
Sehwan Sharif, Dadu and Sports Stadium at Chuniyan District Kasur. New initiatives
proposed to be taken up during the year 2010-11 are: Boundary Wall and Road
Network at Coaching Center Karachi, feasibility study for Sports Residential Academy
at Islamabad and Swimming Pool at Nawabshah.
Tourism: An amount of Rs 125.0 million has been proposed for ongoing and new
projects of tourism sector. The bus terminal at Nankana Sahib has been proposed Rs
11.6 million for completion. PTDC Motel at Hawks Bay, Karachi has been proposed Rs
13.0 million for the remaining works. The ongoing projects of Tourist Facilitation
Centers at Peshawar, Karachi, Lahore, Islamabad, Muzaffarabad, and Gilgit have
been provided funds for progress on civil works. New projects to be taken up during
the year are: rehabilitation of PTDC motel at Taxila, Extension of PTDC Motel at
Bahawalpur, Upgradation of PTDC Motel at Ayubia, Road site Facilities and PTDC
Tourist Resort at Dera Ismail Khan. An amount of Rs. 35.0 million has been allocated
to new projects of PTDC motels and road side facilities.
Youth: An amount of Rs 74.5 million has been proposed for six ongoing projects of
youth sub-sector of which Rs 17.7 million will be spent on Youth Development Center
at Karachi for completion. Youth Development Center at Gwadar and Gilgit have been
earmarked Rs 8.2 million each for civil works and Rs 15.6 million have been proposed
for MobileYouth Computer Literacy and Awareness Program.
Annual Plan 2010-11
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