Chapter 9 Departmentation Objectives • At the end of the chapter you will be able to – Have knowledge about Departmentation and its various aspects – Learn about Departmentation by function, advantages and disadvantages – Understand about departmentation by customers advantages and disadvantages – Understand Departmentation by time, process, numbers and by marketing channels Introduction • Departmentation is a part of organization process • The activities are grouped on the basis of functions of the organization Meaning and Definition • Meaning of Departmentation – The process by which similar activities of the business are grouped into units for the purpose of facilitating the smooth administration at all levels • Definition of Departmentation – Refers to classification of activities on operations of an undertaking into functionalized categories Process of Departmentation • • • • Identification of work Analysis of details of each work Description of the function of the organization Entrusting the function to a separate person who has specialized in the respective field • Fixing the scope of authority and responsibility of the departmental heads Need and importance of Departmentation • Departmentation increases the operating efficiency of the employees • There is a fixation of responsibilities to various executives of the organization which makes them to be alert and efficient in his duties • Certain powers, like self decision making, given to the department heads increase their prestige and skills Need and importance of Departmentation • The workings of all the departments are evaluated by the top management • There is a possibility of expansion of the organization because of the fixing of the responsibilities to the executives and there is function wise Departmentation • Besides, Departmentation gives other advantages like facilitation budget preparation, attaining specialization etc Factors in Departmentation • Specification – Specification may be functional such as sales, finance, production, personnel • Control – There should be a proper control under departmentation and simplification of the control process • Co-ordination – The whole business activities are grouped department wise which requires co-ordination Factors in Departmentation • Securing attention – Even a unusually important activity of the business should be given a recognition • Recognition of local condition – The departmentation should take into consideration the local condition of the place concerned • Economy – It should be borne in mind that expenses are incurred in the creation of separate departments Basis of Grouping Diverse Activities • Maximum use – The term maximum means that a given activity will be attached to the major department which makes most use of it • Interest – A superior is requested to look after a new activity if he is also willing and able to serve • Competition – The prevailing competition among the departments is a desirable one Basis of Grouping Diverse Activities • Policy matter – A particular activity is assigned to a department which evinces more interest in the unit • Separation – The maximum division of activities involves high cost of operation to the management • Proper attention – Proper attention should be given to certain activities to keep them from dying under adverse circumstances • Co-ordination – There is a need of coordination of various activities where the organization’s activities are grouped into several departments Patterns of Departmentation • There are certain methods of dividing the duties and responsibilities within an organizational structure which are as follows • Departmentation by Function, by Product, by Regions, by customers, by Process, by Time, by Numbers, by Marketing channels Departmentation by Function • This is the most commonly followed basis of departmentation • Here, activities are grouped on the basis of functions which are to be performed Advantages of Departmentation by Function • It is a time tested and scientific method • It ensures proper performance control • It avoids the interruption of subsidiary group in the primary activities • It is economical, simple and easy to understand Disadvantages of Departmentation by Function • It makes the management control work more difficult • It increases the work load and responsibility of departmental managers • It doesn’t offer any scope for training for the overall development of managers Departmentation by Product • This type of departmentation is made by the large-scale business unit • Each department is responsible for manufacturing a product and selling it to a customer Advantages of Departmentation by Product • Product departmentation helps in maximum utilization of personal efficiency of the workers in the area of manufacturing and marketing of a product • Better services may be provided to the customer • Proper attention may be devoted to the manufacture of a product • A new line of products can be introduced without any difficulty Disadvantages of Departmentation by Product • There is a danger of duplication of work • It increases the number of personnel which in turn increases the cost of operation • Machines and equipments in each product department may not be used fully Departmentation by Region • This type of departmentation is useful for wholly dispersed business unit • Here the business activities are grouped in areawise and each area is in charged by a single person Advantages of Departmentation by Region • It makes possible an effective span of control • It reduces the cost of operation and gains saving in time • It provides opportunities to managers to improve their skill in various fields • Control process is vary easy to manage Disadvantages of Departmentation by Region • It increases the number of personnel • Control of head office is less effective • Duplication of work may cause • Small business concern can not manage the high operation cost Departmentation by Customers • This type of departmentation is preferred when the various needs of customers are different in nature • The consumable goods can be subdivided in to perishable and non-perishable in nature Advantages of Departmentation by Customers • It fulfils the needs and expectations of the customers • It develops the specialization among the organization staff • Each section of the customer is able to get better service from the company and helps the company to win the goodwill, of its customers Disadvantages of Departmentation by Customers • There may be duplication of activities • The achievement of coordination is vary difficult • There is a wastage of available resources and facilities Departmentation by Process • This type of departmentation is followed when the production activities are carried on in many places Advantages of Departmentation by Process • The costlier machines can be used effectively • There may be economy in operation • No duplication of activities • Helps the top management to have effective performance control Disadvantages of Departmentation by Process • Separate rooms for operations and other facilities should be given to all the processes which results in heavy cost of operation • More specialists are essential for each process Departmentation by Time • The business activities are grouped together on the basis of the time of the performance • Only interested persons are requested to do the job and one person is responsible to supervise them Departmentation by Number • Here similar types of duties are performed by small groups • Each group is controlled by a supervisor or an executive • The principle of span of management is used under this type of departmentation Departmentation by Marketing Channels • This type of departmentation is adopted on the basis of the channel of distribution chosen by the particular business unit • This method of departmentation has grown in importance as business has become increasingly market oriented Summary • Departmentation refers to the classification of activities on operation of an undertaking into functionalized categories • In departmentation by function, activities are grouped on the basis of functions which are to be performed • Departmentation by product is made by the largescale business unit • Departmentation by region is useful for wholly dispersed business unit Summary • Departmentation by customer is preferred when the various needs of customers are different in nature • Departmentation by process is followed when the production activities are carried on in many places • In departmentation by time, the business activities are grouped together on the basis of the time of the performance End of Chapter 9 Departmentation